Lend Me Your Ears
In my 7 short years of being a business owner I have had a lot of success, but I also made a lot of mistakes and overcame a lot of hurdles to get to this point. I am still growing and learning every day and I would love to be able to use some of my experiences and ideas to help other new business owners as we navigate this minefield together.
Lend Me Your Ears
#9 - Service Over Sales
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John Ceaser
Coming from a sales background it was very hard for me to learn how to SERVE my customers instead of SELLING to them. But once I learned how to serve them everything clicked. Home Service Trades, and Chimney Sweeping in particular, is a Service Industry - NOT a chance to become an in-home salesman. In this episode I discuss the very stark difference between those two worlds.