Drake’s National Treasures Had No Pressa — Toronto Has Questions

Drake’s ICEMAN arrives with major pressure. After the Kendrick Lamar fallout and the industry debate over whether Drake can help reset commercial rap, Toronto is watching closely.
This video connects two sides of Toronto’s industry story: J-Soul’s real Birdman/Cash Money connection, and the red flag side where another Toronto artist says people used the Cash Money name while asking for money. With “National Treasure” having no Pressa feature, WWETV asks whether Toronto artists are getting real backing — or just exposure.

WWETV Media showed one side of the story with J-Soul, Birdman, Weston Road, and Cash Money — the hopeful version of the industry looking at Toronto after Drake made the city global.

This companion piece looks at the other side: Toronto artists, exposure, red flags, unclear backing, and the lack of infrastructure that has shaped the city’s music industry for years.

Using WWETV archive footage from Brooklyn Tea Talk and Keelo Da Bill, we explore how real Cash Money connections existed in Toronto while others allegedly used major-label names to approach artists with questionable opportunities.

We also connect this to the current Toronto conversation around Drake’s ICEMAN, “National Treasure,” Pressa rumors, We Love Hip Hop’s discussion about Toronto needing bigger platforms, and the question of what happens to the city’s rap scene if Drake ever steps back.

When Drake puts Toronto on the world stage, who gets brought through — and who is only being seen without being backed?

#Drake #ICEMAN #NationalTreasure #TorontoHipHop #WWETV

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