#85 Innovative Approaches to Understanding Erectile Health with Dr Elliot Justin

Discover the groundbreaking insights of Dr. Elliot Justin, the visionary CEO and founder of FirmTech, as he challenges long-held assumptions about male sexual health and its link to cardiovascular wellness. This episode promises to transform your understanding with revelations about nocturnal erections being more than just a quirky phenomenon—they're a potential early warning system for heart health. Say goodbye to outdated views and embrace a new era where technology and personalized care redefine sexual health for men and their partners.

Prepare to be enlightened as we explore how data-driven approaches are revolutionizing our grasp of sexual wellness across genders. Dr. Justin unpacks how FirmTech's wearable technology offers a more nuanced and accurate assessment of erectile health compared to traditional methods. Learn about the surprising stability of nocturnal erections post-40 and why this metric is a vital yet overlooked indicator of men's health. Through a wealth of data, we advocate for a shift towards personalized care that accounts for lifestyle, medication, and other contributing factors to erectile dysfunction.

In an engaging conversation, we dive into the transformative power of technology and therapies in enhancing intimate relationships, especially for long-term couples. We discuss the significant benefits of using rings to boost men's confidence and sexual performance, while also highlighting how hormone replacement therapy can redefine sexual health for postmenopausal women. This episode is a treasure trove of practical advice, urging listeners to set clear goals and measure outcomes for a more fulfilling sex life. Tune in for a thought-provoking session with Dr. Justin, filled with expert insights that promise to elevate your sexual wellness journey.

Chapters

• 0:00 Revolutionizing Male Sexual Health With Technology
• 7:39 Understanding Male Sexual Health With Data
• 16:39 Enhancing Sexual Health With Technology
• 29:38 Maximizing Male Sexual Health With Rings

Transcript

Speaker 1: 0:00

Welcome to the Straight from the Source's Mouth podcast. Frank talk about sex and dating.

Speaker 2: 0:06

Hello, tamara here. Welcome to the show. Today's guest is Dr Elliot Justin, ceo and founder of FirmTech, and we'll be talking about his company, which is dedicated to improving men's erectile fitness, sexual health and, by extension, cardiac health. Thanks for joining me, dr Justin.

Speaker 1: 0:23

Thanks for the me. Dr Justin, thanks for the opportunity.

Speaker 2: 0:25

Tamara. Yeah, I think this is a great topic for my listeners I think more men it's about 50-50, but a lot of men listen to this, so I think I have more episodes for women, so another good one for men to have.

Speaker 1: 0:40

Well, it's also good for women to know about men, and since women pay more attention to their health and the health of their partners, I think things are really going to change for men. It's going to come about because of women.

Speaker 2: 0:49

Yeah, good point, Very good point. Yeah, because both are affected and I've had this discussion with people before. Both sides are too embarrassed to talk about it and then it causes issues in the relationship, and so having this information out there and a more scientific version of it so it doesn't feel so personal, maybe so firm tech, like what does it do or what is your mission?

Speaker 1: 1:11

Well, I can talk briefly about how I got into this, my background I'm a recent medicine physician. I founded a telemedicine company second oldest one in the country many years ago and that got me interested in remote patient management technology. What can people learn at home without seeing a doctor? And ultimately, from my perspective, all care, almost all care, should be at home, other than surgeries, things of that nature. Our smartphones are smarter than every doctor in the world.

Speaker 1: 1:37

A urology professor at the University of Utah a little bit over three years ago heard about my work on remote patient technologies and came to me and said he wanted to count the number of nocturnal erections that men have. And I said why? And he said well, the leading indicator of man's cardiovascular health. And I was taken aback by that, because we all know about morning wood and we laugh about it, but I had no idea that the number of nocturnal erections that a man has is a leading indicator of the cardiovascular health. What does that mean? Well, that means that if a man averages four and goes to two, that man has a cardiovascular problem. If a man has two or three and goes to one or zero, that man has about a 50% chance of having a heart attack in the next two years. So in medicine the leading indicator is different than association.

Speaker 1: 2:21

In medicine we treat associations. High blood pressure is associated with stroke. Little proteins associated with atherosclerosis. They don't predict it though. Your your hdl number, ldl number, cholesterol number, blood pressure. They don't predict your risk. They they're associated with risk, but they don't predict. So you know, this is like a six vital science. This idea excited me, so I said why let's not just count nocturnal erections, let's assess all erections, let's come up with a wearable that can only be worn comfortably overnight to get dated about the health of the penis, or it can be worn during sex. Because, after all, what do men or their partners really care more about? What's going on at night when they're trying to have relations? So that's, you know that's the back story for this, but you end up discovering things along the way that you weren't anticipating. So, tamara, you're probably unaware of the cock ring problem, right?

Speaker 2: 3:15

I know of them, but not about the problem.

Speaker 1: 3:17

I forget about the problem, no, so look at the way vibrators have caught on for women. I'm going to be 72 in about a week. In my lifetime, my mother's vibrator was stashed in the bottom drawer of a supply closet in the garage and it was enormous and loud. But back in the 80s, back when I was really actually before I got married, before I was dating, they were becoming normalized but there's still a sort of shame and embarrassment for women. Oh, you've got to come with penetrative sex and you're going to get vibrated, redicted. And now I don't know how many of my wife phones because different times of different positions, different states of mind, she wants or she wants a different sensation and our daughter and her friends she's 30 takes them on dates and they're just. It's just casual for most of them and that's just not true for this particular set. If you go to Australia, the UK or Germany, in much of the world, even in the Persian Gulf, the vibrator has been normalized for women and it's no longer seen as something that's shameful, it's seen as an enhancer. And if you try to take away vibrators, for most women they think what the fuck are you doing? I don't want that thing, but what do men have? Nothing. So these cock rings rings. This is a cock ring problem.

Speaker 1: 4:27

Cock rings have been made the same stupid way for 150 years. It's a. It's a here's. Here's one on my desk. That's your classic. It's an o-ring. Uh, they're made out of silicone and they're tough. They pinch, they're uncomfortable. Um, they're hard to put on the heart, take off. You can only wear it for 20, 30 minutes, especially for men who have compromised circulation, and unfortunately many men today are hypotensive, diabetic, atherosclerosis, obese and have compromised circulation.

Speaker 1: 4:54

In order to come up with a way of counting the number of nocturnal erections overnight, we have to reinvent the cock ring. So I've got one on my desk somewhere here. Our cock rings are made out of elastomer, not silicone. They stretch more easily, the material is softer and they can be worn for hours. It's not like putting a noose on your penis. I mean, who wants to lynch their penis? They allow the arterial blood to flow in, but they only constrain the venous return. So that leads to a more comfortable, longer-lasting cock ring, so that men using our ring can have more sustained erections. They're harder and, as a consequence, men are more confident.

Speaker 1: 5:34

And the rings are also designed to enhance a man's pleasure. Because once we came out with the data which was what was really driving this my thought was well, how can we? Vibrators don't work for men how can we enhance a man's pleasure? And the answer was to put the right amount of pressure over the urethra to prolong the ejaculatory phase. The longer the ejaculatory phase, the longer lasting the orgasm. So it's not as good as a vibrator. But with our technology, our rings, my ejacul-face goes from four seconds to seven seconds and that's an incredible orgasm.

Speaker 1: 6:05

And I never, you know, cock rings, until two years ago, were not a regular part of my life, they were a novelty. You know I'm fortunate to be married to someone who likes sex toys. By the way, to all your listeners, if you're thinking about getting married, don't marry someone who's not into sex toys. Marry someone who's not into sex toys. Check that out first, because it doesn't last a long time anyway. You know, for us cock rings were like. You know, you go to sex toy store a couple times a year. It's a novelty. And now, then, it's not a novelty now. It's actually an effective enhancer of male pleasure, plus a device that can give men vital information about their sexual health yeah.

Speaker 2: 6:41

So I was gonna say is there a certain time where like it'll stop working, or is it like a good go between between before ED like sets in or does it kind of prolong, that kind of stuff that's you know that's a great question because so much of the emphasis now in healthcare is on prevention.

Speaker 1: 6:57

If you or I went to a doctor for an annual physical, or we just, you know we're concerned about health, we want to know about the baseline, or maybe we went to the gym, our blood pressure's up a little bit we expect our data, our doctors, to make decisions on the basis of data. You know we wouldn't go to a doctor, you or I, and say we're both different genders, different ages, and tell that doctor, you know, when I go to the gym or when I walk up a hill, my pulses are regular and the doctor would say, oh, you must have a cardiac arrhythmia tomorrow, take this pill and come back in three months. We would think what the fuck Is this 1900? You got a blood pressure cuff here. You got an electrocardiogram machine in the office. Are you going to get any blood tests? We expect care to be data-driven, but when it comes to men's and women's sexual health, they just have conjecture and without data they don't really know what they're doing.

Speaker 2: 7:49

Yeah.

Speaker 1: 7:50

So we've identified. But I've got to answer your question explicitly. We can identify problems before they occur. So I'll put it this way If a guy is 25 and has a couple of, I don't even want to call it ED because ED is dysfunctional, I'd rather call it disappointment. So the guy has a couple of, I don't even want to call it ED dysfunction, I'd rather call it disappointments. The guy has a couple of times he can't get it up and that guy goes online and gets some pills. I don't have a problem with that.

Speaker 1: 8:10

But if a man is over the age of 45 who has borderline high blood pressure, a little bit overweight, I'm certain that in the future what we're doing will become a standard for care. Just the way that man or that woman who's in their 40s, just when health starts to deteriorate, they're going to want to identify their problems before they occur. So you're going to want, just the way you want, to know your baseline blood pressure or your baseline lip proteins you're going to want, or sugar, you're going to want to know your baseline health of your penis or your clitoris, and a wearable can easily and comfortably identify that for you. So we've had men. We've had two men that I'm aware of get cardiac catheterizations because of our device. We've had two men identify significant adrenal problems. These are young guys, hormone problems because of our device.

Speaker 1: 8:58

When we first started out about two years ago at the Consumer Electronics Show, our database was like 800 erections and probably a third of them were mine. Our database is now 57,000 erections based on the experience of many hundreds of men. So we have data that could allow a 50-year-old man who's borderline diabetic to actually say well, how do I compare to other men with my condition and how do I compare to an ideal man, a man in good health at my age?

Speaker 2: 9:27

Because that's really where you want to be. Yeah, I was just going to ask is there a normal amount of nocturnal emissions or whatever stuff you check? No, it is.

Speaker 1: 9:37

It's not what the doctors thought. So previously I'm going back to the 90s. Now there was a device called the Regiscan. It's still used, but almost never used in the United States. It looks like something Dr Frankenstein would put on your penis. You have these things attached to you the head of the penis, the bottom of the shaft, wires going to machines, and you have to fall asleep with this thing on, couldn't wear it, and also you can't wear it during sex. It doesn't measure what's most important to people. And on the basis of that device, doctors said okay, well, here's what's normal. Well, that data set was just a few hundred men and that data set also didn't measure. That device did not and does not measure how hard the erections are, the quality of the erections, if you will. So it's missing out on an important data point.

Speaker 1: 10:27

The thinking was that men have four to five nocturnal erections per night and then it deteriorates from there. Well, teenagers and men in their very early 20s have four or five nocturnal erections per night, but around age 30, late 20s, 30, it settles into basically three or three plus per night and then goes down slightly in the 70s to 2.8. Well, that's not what doctors are thinking. Doctors are thinking and this is really important, this is a really important medical discovery that comes out of our data the incidence of rectal dysfunction in men in women too goes up 10% per decade after age 40. So the thinking was that, gee, the number of nocturnal erections as the rectal dysfunction goes up, the number of nocturnal erections should go down. As the rectal dysfunction goes up, number of nocturnal erections should go down. But it doesn't, and that's really so. What's causing this increased incidence of rectal dysfunction? The thinking also was that as the incidence of rectal dysfunction goes up, from age 40 on, that erections, sex erections, will become less hard. But they don't.

Speaker 1: 11:25

Now they do, obviously, if a man has a significant health problem heart attack, a stroke, if he's taking multiple medications, he's an alcoholic. But excluding men with really significant disease not minor disease, borderline high blood pressure, elevated lip proteins, but still men with significant disease nocturnal erections remain pretty constant after age 40, and hardness remains pretty constant after age 40. And that means that the doctors are not thinking about the problem the right way. It's not the heart, nor is it the arteries. So, doctors, right now it's like think about the cardiovascular system as a pump and pipes. The heart's the pump, okay. We doctors say, okay, the pump's not pumping strong enough. Men can get ED, that's true, but most men's hearts are pumping adequately in order to maintain the number of nocturnal erections and the hardness of erections. Then the next thought is the arteries. Well, the arteries get narrow with hypertension, diabetes, arterial atherosclerosis. So let's give them these PD-5 medications erection pills, viagra and Cialis being the number two and number one now and they slightly dilate the arteries, put blood into the penis, but they don't keep it there.

Speaker 1: 12:39

And if a man's problem is that, most men's problem is not that they can't attain an erection. A guy can't attain an erection needs to see a doctor. That man has a significant cardiovascular or neurological problem. Most men's problem, though the vast majority of men who have ED get an erection and they lose it, and they lose it for many reasons. They could lose it because of medications, disease, alcohol. These things all work together on up to things that men don't want to talk about with their partners, nor the partners really want to hear it, which is boredom, lack of friction as people get older, or just distraction.

Speaker 1: 13:15

So what else is happening? As people get older, blood leaves the penis faster on the other side of the circulation on the venous side of the circulation. This happens elsewhere in the body. So the illustration I use for this is probably true for you too, tamara, because women have weaker microvascular than men do. If I sat in a plane for six hours, my socks might get a little bit tight. My rings might get a little bit tight as well, too. Why is that? It didn't happen when I was 25 or 30 years old. It's because the veins, little venules, are getting stiffer and the smooth muscle around them that squeezes them gets weaker with age.

Speaker 1: 13:53

Well, what so? We don't? So instead of blood being pumped back to the heart squeezed back to the heart, if you will it stays where it is, so we get a little swollen. What's the impact of the penis? The blood leaves the penis. Every erection ends with blood leaving the penis. So the goal one of the goals of therapy that doctors have missed is okay, we're looking at the pump, look at the arteries, we're trying to get more blood in, but what about keeping the blood there? So I wasn't thinking about this when I got involved in this. I was thinking about catheterinal erections as a leading indicator of cardiovascular health, but what became obvious early on is actually a comfortable ring leads to a longer lasting erection, and men need to put a ring on it and not see rings, crutches, or for fetish guys or for gay guys.

Speaker 2: 14:39

They see rings as as an enhancer of their pleasure, just the way, just the way vibrators are for women yeah, and, like you said, it's more comfortable than the standard one, so there should be no reason not to, and if you learn about yourself and find out your health and it helps last longer for the woman will be happy to potentially. So it sounds like a way.

Speaker 1: 14:58

It actually allows women to address the one that I mentioned, some of the common male complaints for hey, I'm bored, I've been in a missionary position for the 2000th time. Or it could be something a guy wants to tell his wife you've had three babies, I don't feel anything. I'm telling your wife or your partner that your pussy's loose. That's kind of a buzzkill in the bedroom. But some of the people men I get two or three guys telling me that a week it's really been interesting because I speak to customers for nothing. I want to know. I get two or three guys tell me that a week it's really been interesting because I got these. I speak to customers for nothing, so I want to know what's going on.

Speaker 1: 15:34

People and commonly hear from men in their fifties, sixties and seventies. I asked them when do you, when do you get ED? Cause the doctors never asked them. The doctors give them a pill, or doctors recommend testosterone or shockwave therapy or something. They don't ask them when. And then when I penetrate I lose it. So what do you feel when you're penetrating? I've heard this from two guys in the last week and a half Nothing. Well, yeah, because your wife's had five kids and you're 75 years old. Of course you feel nothing.

Speaker 1: 16:08

You and your wife have an unrealistic expectation about what's going to you guys won't have sex until you're 25, and it's not going to be. What's the female complaint about men? We have to focus too much on their pleasure. They don't focus enough on our pleasure. That's because the guys are worried about losing their erections In a ring. You kind of alluded to this before. A ring is a game changer for both people. Women want to be able to focus on their pleasure Appropriately, so that's not a complaint. If a woman knows that a man is going to stay hard, then she can focus.

Speaker 1: 16:39

When I got into this it was, it was for the, it was for the data, but when it the impact on on our marriage, married to be 37 years this year. The impact of the just the ring has totally changed the way in which my wife and I make love. We make love one about 50 longer because there's no longer this hey, we're both turned on sort of rushed orgasm. You know we got to get you know before either one of us loses it. Basically, we got this sort of rushed orgasm Instead. She knows that I'm going to stay hard and that's whether it's a position that I don't you know. Again, don't get me wrong. I don't mind the missionary position or having sex from behind. I just don't get the friction that I did with turn on. I did when I was 30, 35 years of age, but with a ring on I'm not losing it and that's. That's a game changer mentally for her and for me.

Speaker 2: 17:25

Yeah, so even if the friction isn't there, it's still. The hardness is what makes it good. And then the added part about you said with the urethra pushing on that.

Speaker 1: 17:34

Orgasms are, are, are amazing, are amazing. I mean my wife has said several times she's glad our kids are growing out of the house because I'm noisy for the first time yeah, that's awesome and I mean every episode I have is pretty much.

Speaker 2: 18:03

The goal is to have people realize you can have sex for a long time and it can be good, and you just need to learn and educate yourself on how to have it be that way, and women with with the right hormones, estradiol cream down there for to not be so dry. It makes everyone happy and it's also testosterone placement therapy for women.

Speaker 1: 18:23

So two things. One, you know, um, I am surprised and pleased that so many of our customers are in their 70s and have really active sex lives. I mean I don't admirable sex lives. And then also, as more and more women are taking T postmenopausal women I mean that's the missing hormone. I mean it's really kind of shocking to me. I mean I early on felt that hormone placement therapy estrogen and progesterone was important for postmenopausal women. It wasn't until about two or three years ago that I realized. Oh well, it's obvious, women need testosterone as well. What else happens during menopause? The ovaries stop producing testosterone and you can restore libido with testosterone.

Speaker 2: 19:12

Yeah, I actually just read a book yesterday called how I Dare I Say it, what I Wish I'd Known About Menopause. She mentions the same thing Her libido had gone down and she started on testosterone patches, or I guess there's creams and different stuff too.

Speaker 1: 19:27

The injection is the most effective. The creams the absorption of the creams is irregular and the dose that they're using is small. So it's important, I think, with hormones, to decide, for men and for women, what is your goal with this hormone and then to measure those goals objectively, because of course, the drug companies are more than happy to push this stuff on us. But if the questions you're answering are, gee, I want more energy, I want more sleep, well, those things are kind of subjective and there are other factors that can enter into that. Hey, if someone wrote me a check today for $10 million, I'm going to sleep really well tonight and I'm going to wake up tomorrow with a lot of energy. So there are a lot of other factors. Energy and sleep are subjective, I guess, is the point I'm making. But for a woman or for a man, there are two things that are objective. One is men in their andropause and women in menopause. They lose muscle mass and that accelerates as you get deeper into it. Well, you can put a tape measure around your upper thigh and around your pecs and around your biceps, men or women, and say, okay, here's my baseline and now I'm going to start taking testosterone and I'm going to go, whatever you know you're going to go. Still do your regular routine. Maybe I'm just your average person Goes to the gym three times a week and does whatever pilates or weights or whatever. Am I losing muscle mass? Am I gaining muscle mass?

Speaker 1: 20:51

I take tea, not because it has any impact upon my penis, although I measure that as well too. I take tea because I gained 8% in upper body strength without pushing it. Well, that was you know, I was 70 when I started. That's significant. And in the women to whom I prescribe tea, what are their goals? Their goals are twofold. They don't want, they like to lose some belly fat. They like to at least sustain their muscles. Ideally, they like to gain some muscle strength and that's easy to measure in the thighs and biceps or pecs. And they like to have their libido libido restored. They'd like their mindset to go from yeah, if I get turned on, I can have, I can have an orgasm too. Oh, my God, my husband looks hot coming out of the shower. Look at his butt. I want to have sex with him tonight. Can you quantify that? That's hard to quantify, but it's a lot more obvious than hey, I'm sleeping a little bit better, yeah.

Speaker 2: 21:53

Well, and I was going to say too, the attraction thing, Like usually, you know, women orgasm, want to have sex, all that stuff in the brain, Like they need to hear certain things, Like you're saying, testosterone would take that away, Since a lot of men aren't so good at that part of it. They foreplay where they lead the woman to it, you know, 20 minutes before, 30 minutes all day long, and so a little bit of testosterone will give her a push to not need so much of that, and then I can see a couple working out much better.

Speaker 1: 22:22

Women to whom I prescribe testosterone basically say they feel like they have sex. These are women in their 60s and 70s. They don't feel like they're 14 years old again, but they feel like they're in their 30s again. They've gone from I can live without it to no, I want to have an orgasm a couple times a week and that the point you just made, which is real important that changes the dynamic between them and their partners. Because it's not, I'll wait till date night, it's no, it's tonight, yeah.

Speaker 2: 22:50

Yeah, I mean that's a lot of the disconnect I've heard is just, you know, men women take it that men just want to jump on her. You know, without any kind of anything ahead of time.

Speaker 1: 23:00

Especially when we're older, you know it's the whole I mean that's part of the whole God that really impacts, you know, people my kid's age, I mean because they just, they still have these sort of movie fantasies. I mean, if I came, if I walked over to my wife right now is in the room working and pushed her up against the wall, tore her pants down, she would think what the heck is wrong with you, an animal, you know, whereas that's the type of sex that goes on in the movies. Or, you know, game of Thrones sex. I mean there's just there's no way my wife's going to push me down on the back and we're both going to come in two minutes, you know, on the floor, it's just not reality.

Speaker 2: 23:39

Yeah, it's not reality for relationships or sex. Yeah, unfortunately, and everyone wants that fantasy of all that stuff.

Speaker 1: 23:46

Yeah, not me.

Speaker 2: 23:47

A lot of disappointment comes from it.

Speaker 1: 23:52

I'd rather make love for about an hour, 45 minutes or an hour, and that's what the ring enables. Because, again, my wife knows that I have the ring on, and this isn't just true for me. We research this with our customers that I'm going to stay hard for a protracted period of time, and that's a game changer. Another thing we've discovered is that the ring is as effective as Cialis, which is the Dallafil, which is the most popular erection pill. That's a game changer for men. That data is going to be published this summer.

Speaker 2: 24:21

That's awesome.

Speaker 1: 24:23

It's a non-pharmacological solution to most men's ED, which is they need to help sustain an erection.

Speaker 2: 24:27

Yeah, and they have to do it so far in advance to have it work right. This ring they can just put on right before.

Speaker 1: 24:37

You don't have to have it hard on. You can put it on when you're flaccid.

Speaker 2: 24:39

Yeah, I mean I like, like you said, the data too of understanding, Because I mean I know just one point you brought up earlier about the if they're having issues with erection or they're kind of soft like the whole time, that's that indicates for sure there's a cardiovascular issue, cause I've had that a couple of times and one guy, like an ex, had that and then years later he had like a quadruple or quintuple bypass within a few years and yeah, it was pretty evident. So then the next guy that that was having that issue, I told him the same thing. I'm like, hey, another guy had heart issues with a similar thing to you.

Speaker 1: 25:15

So you know, I just had a conversation a few months ago with a woman who bought the ring for her god, her man, because men don't want to pay attention to health problems, and the guy was belittling her for her poor sexual performance and blaming his problem on her. He had difficulty, he could, he had difficulties getting an erection and it went away quickly. Well, he only had one nocturnal erection. He ended up seeing a cardiologist. He had a significant problem. Instead, he was taken out on his partner. And that's another thing. That people you know people anyway, people are just really poor at communicating these things. Because the other extreme, of course, is the guy who gets erections and loses it and would just benefit from a ring because he's bored or you know they're just doing the same thing. You know it's.

Speaker 1: 26:05

You know there's this whole trend right now to saying, oh, men are addicted to porn and therefore they get addicted to their hand. Well, there's more. I'm certain that goes on and I'm certain that there are guys who, hey, if the only way you can get off is by watching a spiked heel and on pornography, you got a fetish, you know, maybe it's, maybe it's good you take it off the street and you're at home, doing your privacy, but for most men, um, it's not. They're dependent upon this. Is that this, their hand, their hand or their partner's hand, male or female, is better because it provides more friction and it has a brain attached to it. This provides sensations or a mouth that a vagina, a rectum, simply can't do. Those are just holes.

Speaker 2: 26:45

Yeah, and obviously your own hand. A guy knows what works for himself and or his partner. Yeah, yeah, I just want to. Yeah, you said I mean what you said earlier about communication, like there's so many relationships that could be helped by this kind of thing. So I really hope that people get a hold of this and start using it. And on that note, how do you find it? Or you can say what you're going to say.

Speaker 1: 27:09

I just want to make one more point, if I can, tomorrow. We all men find it, or you can say what you're going to say, if I can't tomorrow. We all men and women on are on the road for from fitness dysfunction, sexually and other ways. But sexually, without data, we don't know where we are. It'd be like driving a car without a dashboard. You know we need data to say, okay, here's where I am. Ideally, of course, I'd like to stop going down this road to dysfunction. Uh, ideally I I find myself that I'm fit and I can then measure myself going forward, maybe even reverse course if I have a problem. So the data is really. We talk a lot about sex, but I do want to emphasize the data is really important for men to know what their baseline values are if they have a problem, to find out where they are. You can find us at MyFirmTech M-Y-F-I-R-M-T-C-H, myfirmtechcom. You can find me there personally at Elliot L-L-I-O-T, myfirmtechcom.

Speaker 2: 28:00

Okay, Awesome, and then back to porn real quick. As a guy, I think what you're also going to say about porn is it's also variety for some men. It's not that they need it per se, it's just when boredom it gives them variety of different types. And it doesn't mean they want that personally, physically, in person, but it just adds to the arousal.

Speaker 2: 28:22

But yeah I don't understand why women get so mad or offended by it, but I mean, I guess, like you said, if it's addiction and it's like 20 hours a day and they never look at the woman, maybe that's one thing but Women watch a lot of porn too, not as much as men do.

Speaker 1: 28:36

Pornography for women is shopping. So one thing that's kind of interesting is people joke about how porn made the internet. But it's not porn that sustains the internet, it's shopping. And women spend eight times as much time shopping online as men spend watching porn. Now there are studies showing that the same, that very similar dopamine hits are going on in the brain. Small, these are small numbers of people, people in these studies. Arousal in women not orgasm, but arousal in women and arousal while shopping. If you will produce excitement, shopping are lighting up the same part, the same part of the brain. These studies have like six people in them or ten people in them. When women complain about men watching porn, guys should make the point about hey, stop shopping, I'll spend more time shopping online, you spend more time watching porn.

Speaker 2: 29:30

That's funny, all right. Spend more time watching porn? That's funny, all right. Well, I think this is a good time to make any closing comments or just like something you want to, for sure, leave everyone with.

Speaker 1: 29:38

Sure. I would just reiterate men should put a ring on it now. Put a ring on it to learn about your sexual health and put a ring on to maximize your sexual performance. What guy doesn't want to be more confident, last longer, get harder, have more intense orgasm? Rings are not crutches, they're. They're enhancers and teachers.

Speaker 2: 30:00

Yeah, awesome, all right. Well, thank you again, and if you liked this episode and or loved it, be sure to tell your friends about it and share it as well. All right, thank, or read it as well. All right, thank or and read it as well and share it both, all right well, thank you again, dr justin. Thank you it's a pleasure. Yeah, thank you all. Righty bye everyone frank talk.

Speaker 1: 30:21

Frank talk sex and dating educate.