IS LOYALTY AN EXPECTATION OR AN AGREEMENT?

Hey UN•THERAPIST,

We need your help UN•THERAPIZING something…

Is loyalty still a favorable trait?

And if it is... is it something that should be discussed before it's expected?

The more we talked, the more we realized that everyone seems to have a different definition of loyalty. Some see it as standing by someone no matter what. Others believe loyalty has limits. And some have been so loyal to people, jobs, or situations that weren't loyal in return.

So now we're asking...

Can loyalty become expensive?

If staying loyal causes you to miss opportunities, delay your purpose, or sacrifice your own growth... is that still loyalty, or is it poor stewardship?

Then we took it a step further...

Does loyalty to a person automatically mean loyalty from your brand or your business?

If I'm loyal to you personally, does my company have to publicly support you too? Or is it healthy to separate personal relationships from professional decisions?

Can your friendship and your brand have different boundaries?

Maybe the biggest question is this...

Are people disloyal... or are we expecting them to live by a definition of loyalty we never took the time to discuss?

Join us for another session of UN•THERAPY as we UN•THERAPIZE the true meaning of loyalty, the cost of misplaced loyalty, personal relationships versus brand loyalty, and whether loyalty should be assumed... or agreed upon. 

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