Her Ambitious Career

Ep 52 - 'How to Lead & Maintain Your Personal Brand in Times of Crisis' with Rebecca Allen Career Success Coach

August 02, 2022 Episode 52
Her Ambitious Career
Ep 52 - 'How to Lead & Maintain Your Personal Brand in Times of Crisis' with Rebecca Allen Career Success Coach
Show Notes

Welcome to Her Ambitious Career, the personal branding and success podcast for corporate women who want to land dream opportunities in their careers and get that recognition they so deserve.

How do you manage your brand and reputation in a crisis or when things go wrong?

How can you maintain the perception you want others to have of you?

In this episode, 'How to Lead & Maintain Your Personal Brand in Times of Crisis'  I am exploring the challenges leaders face when having to make difficult decisions or when operating under intense pressure.

I am sharing tips and insights about:

  • The difference between 'making mistakes' and behaviours that will negatively impact your 'brand'
  • How to build trust by being consistent
  • I am sharing a case study of a values-driven leader to explain how you can compromise your own values if you break protocol with your own branding
  • And I also share some questions you can ask yourself, when operating in a difficult moment, to help you stay 'on brand' and maintain credibility


Here's something interesting I said in this ep! :)


"Your brand is not real; it is a perception, a feeling that other people have of you. It's easy when your team is delivering results for you to create a solid positive perception but what happens when you're operating under pressure or have made a mistake?"  (Rebecca Allen, Career Success Coach and host of Her Ambitious Career podcast)

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Some More About Your Host:

Rebecca Allen is a Career Success Coach for ambitious women who want more from their lives and careers. She has worked over the last 13+ years with clients from companies including ANZ Bank, Origin Energy, J.P. Morgan, IHS Markit and Coca-Cola Amatil and loves getting those excited phone calls from clients saying they’ve been promoted, have negotiated a seismic pay rise or have moved into a role completely aligned with their mission, values and strengths. Her own ambitions include raising two beautiful, happy confident children; building a fun and impactful coaching business that empowers 50,000 women worldwide; and visiting Alaska! You can connect with Rebecca on linkedin here: Rebecca Allen Career Coach

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