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The Confine Vaccine
In every mind, there are several beliefs, ideas, thoughts and perceptions - to name a few. Wouldn't it be great to have the opportunity to speak with the brightest minds on these? To business experts about your business idea, to psychologists on a doubt or wondering on human behaviour, to sports experts on their opinions and why they are as such. Join me, Akash Basu, as I attempt to do just that. On The Confine Vaccine podcast, I will explore all sorts of ideas, without being confined to one area or niche of conversation. Topics ranging from business and entrepreneurship, to sports and even on areas of human behaviour and psychology. I hope you will come along with me on this ride.
The Confine Vaccine
The Art of Brand Building (w/ Vibha Harish)
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Akash Basu
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Episode 2
Everyone knows of the biggest brands in the world today - Apple, Microsoft, Coca-cola etc., but not very many know of their journeys from conception, to execution, to success. On Episode 2, I am joined by Vibha Harish, founder of Cosmix, one of India's fastest growing health and wellness brands.
At just age 25, Vibha has begun building an empire, finding herself named in the Forbes 30 under 30 list in Asia in 2021. Her brand is taking the nation by storm, and on this episode I pick her brain on the art of how she managed to build a brand out of what was just an idea.