How can you sort through all your book marketing strategies to find what’s working best for you AND your readers?
My friend Shelley Hitz, author, co-host of the Kingdom Writers podcast, and co-founder of the Christian Book Academy, is sharing how you can audit your book marketing and make sure you’re on track with what God wants you to do with the message He gave you.
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Note: affiliate links may be included. I only share products I use that you will love! - Kim
Launching your first book this year? Start pitching to guest on podcasts sooner rather than later!
My friend Rebecca George, host of the Radical Radiance podcast, and author of two books now is here to take us behind the scenes of her first book launch when she started pitching podcasts LONG before her traditional publisher's PR started.
Today’s episode is actually part of a longer two-part conversation I had with Rebecca on episode 68 (linked below).
Today you’ll hear her how soon she started pitching podcasts, what to include in your pitch, and what she likes to see in a pitch herself as a podcast host.
Pitching podcasts as a first-time author (#68)
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Attending a Writers Conference this year? It's the best opportunity to pitch your book idea to a traditional publisher or literary agent.
My guest today is Barb Roose, publishing agent at Books and Such, and she's sharing the top four features that agents look for in a book proposal and tips to ease your anxiety as you prepare for your 15-minute publishing appointment at a conference.
More publishing tips from Barb (episode 18)
CONNECT WITH BARB:
https://www.booksandsuch.com
LIST OF CHRISTIAN WRITING CONFERENCES:
https://kimstewartmarketing.com/78
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If you're like me and want to write a book that serves your business clients, I can't wait for you to hear this today’s conversation with my new friend, Jodi Brandon.
Jodi is author of Write. Publish. Market: From Idea to Published Book: The Entrepreneur's Blueprint. She’s also a book publishing coach, an editor, and host of the Write Publish Market podcast.
You'll hear her share the difference in writing a book that grows your business vs other nonfiction books, and all her wisdom on how to write publish and market your book.
Resources mentioned:
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Memorial Day brings a time to remember those who gave the ultimate sacrifice for our country. But how can we pray and support those wives left behind not to mention those with active duty spouses all year long?
My friend, Kristi Woods, author of 101 Prayers for Military Wives, is here to help us!
Kristi shares practical ways we can help support and pray for military families in our community, and of course, how she is marketing her book to get it in the hands of who God called her to write it for.
CONNECT WITH KRISTI:
101 Prayers for Military Wives
Website
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Looking for ways to take a break from your normal podcasting pace and beat the heat this summer? Also want to keep building your platform and marketing your book? This episode is for you!
Related Episodes/Playlists:
Setting Goals as Host and Guest #152
Episode Content to Meet Your Goals #153
Downloads vs. Listens (Which is more important?) #156
An overview of the PodMatch service #131
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Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break.
Today's conversation is from my friend Amy Debrucque’s podcast, Life on Purpose. She invited me to be her guest to talk about savoring summer as a podcaster with ideas for repurposing content, airing solo episodes and even collaborating with other podcasters like Amy and I did.
We pray it is a blessing to you!
Amy's Instagram
Life on Purpose Podcast
RELATED EPISODES:
4 Ways to Overcome Podcasting Fears with Amy Debrucque (#101)
http://kimstewartmarketing.com/101
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Hopping on quick to let you know I'm taking a break from releasing new podcast episodes.
Now, unlike Ross and Rachel's break, We WILL be back together soon and I can't wait for you to hear my new episodes and conversations to help you reach new readers one podcast at a time.
See you May 9!
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No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too. If you're sticking with social to market your books, are you using it to connect with new readers, nurture existing ones, or simply to numb out?
Let's get real today about the time we're spending there.
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Does the thought of hosting an interview podcast overwhelm you? Who has time for that when you’re writing and marketing books?
But you DO want to collaborate with fellow authors so maybe a seasonal interview podcast is just what you need.
My friend Nadine Mullings returns as a guest to share all the nuts and bolts of planning, recording, and marketing her Women Faith + Business seasonal podcast. The best part? It gives her plenty of time to rest!
Past episodes with Nadine:
The B.E.S.T. Marketing System for Your Book (#11)
15 Podcasting Tips from Fellow Podcasters (#100)
Following God’s Calling (Kim on Nadine’s show)
Connect with Nadine:
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Ever feel like you're drowning in the endless cycle of creating content when all you really want to do is hide out and write your book?
Whether you are hosting a podcast today or wondering if you have time for that commitment, I can’t wait for you to meet my guest, Mandy Pallock. Mandy hosts the seasonal podcast called Presently Engaged, and is the author of The Question Habit: The art of building resilient relationships with God and others one question at a time.
Mandy and I connected through PodMatch and I couldn’t wait to ask her about her seasonal show, the different ways podcasting can help you as an author, plus tips for first-time authors like myself.
CONNECT WITH MANDY:
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As an author podcaster, your goal is to serve your listeners well, invite them to join your email list, and to buy your book long before and long after it releases.
So how do you measure success on your podcast? You might be surprised to learn that download numbers are only a vanity metric of podcasting. They feel good, but they're not telling you the whole story.
So let’s talk about the importance of the consumption rate, and how much of your episode your target reader is really listening to.
RELATED EPISODES:
Set and Measure Your Author Podcasting Goals
Time & Timing to Meet Your Author Podcasting Goals
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Don’t let money hold you back from hosting or guesting on podcasts.
I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money.
In part 4, our series finale, let’s talk about the money you do (and don’t) need as an author to podcast as a host and guest.
RELATED EPISODES:
Set and Measure Your Podcasting Goals (part 1)
Episode Content to Meet Your Goals (part 2)
Time & Timing to Meet Goals (part 3)
Common Podcast Pitching Mistakes (playlist)
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Putting off podcasting (as a host or guest) because you don’t have time, or it’s just not the right time to keep it going?
I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money.
In part 3 of our series, let’s talk about how to best spend your time (and timing) as an author who podcasts as a host or guest.
RELATED EPISODES:
Set and Measure Your Podcasting Goals (part 1)
Episode Content to Meet Your Goals (part 2)
Podcasting Tips from My Generous Podcaster Friends
Podcast Pitching as a First-Time Author
How to Audit Your Time (and Own It)
RESOURCES MENTIONED:
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Note: affiliate links may be included. I only share products I use that you will love! - Kim
What should your episodes be about as a host and guest? It all starts with your author goals.
I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money.
In part 2 of our series, let’s talk about your Episodes as a host and guest to make sure your content aligns with your podcasting goals.
RELATED EPISODES:
Set and Measure Your Podcasting Goals (part 1)
Time & Timing to Meet Goals (part 3)
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Without clear author goals for hosting and guesting on podcasts, you might as well be throwing spaghetti at the wall and praying something sticks.
I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money.
In part 1 of our series, let’s talk about your four main author podcasting goals and how to measure them.
RELATED EPISODES:
Episode Content to Meet Your Goals (part 2)
Time & Timing to Meet Goals (part 3)
Why Guest on Podcasts to Build Your Platform
Should You Start a Podcast to Build Your Platform?
7 Ways to Market Your Book Through Collaborations
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Let's kick off a new series to help you Go GET'M with podcasting this year as a host and guest.
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Today my sweet friend Julie Sunne, author of Sometimes I Forget: 60 Reminders of Hope for Your Hard Days is here.
She's sharing:
--- her journey as a first-time traditionally published author
--- how to persevere but not run ahead of God
--- how guesting on podcasts is helping her market her book
Julie’s book:
Sometimes I Forget
Julie’s website
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I’m excited to be joined today by my sweet friend, Kristin Faith Evans, who is a Licensed Master Social Worker, a special needs mom like me, and co-author with her husband Todd of the book How to Build a Thriving Marriage as You Care for Children with Disabilities.
Kristin shares:
--- Her journey to traditional publishing
--- Why podcast guesting works best for her
--- Her advice on not overcommitting during your book launch
Kristin's book:
How to Build a Thriving Marriage as You Care for Children with Disabilities
Kristin's website:
Disability Parenting
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Today I’m joined by my new friend April O’Leary, host of the I’m Booked podcast and founder of O’Leary Publishing. She shares about:
--- How O’Leary Publishing supports nonfiction authors
--- How soon she recommends authors start building their audiences
--- What’s working well (including podcasting) for authors to market their books
Who Me, An Author? book
O’Leary Publishing
I’m Booked Podcast
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I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the world to me.
So Happy Thanksgiving 🦃 Merry Christmas🎄 and Happy New Year 🥳.
See you back here on Friday, January 17 and until then I’m praying for an abundance of blessings on you!
Love ya’ll! 💛
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Want to connect with your target readers authentically online? You have to show up as your true self. Kim Mosiman, author of Reflections of Joy: Learning to Love the Woman You See While Becoming the One You're Meant to Be is sharing tips on how to do that plus what she wishes she had known about book marketing before starting her publishing journey.
And since we connected through PodMatch, she's sharing how she's using that service to speak on a variety of topics as a podcast guest.
RESOURCES MENTIONED:
Kim's book
Kim's website
TRY OUT PODMATCH (aff):
https://kimstewartmarketing.com/podmatch
RELATED EPISODES:
PodMatch Overview: why I love it (#131)
Using IG to Reach Your Target Readers (#4)
Ways to Market Off Social (#75)
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As we get ready to turn the page on a new year, you may be facing the transition of your child graduating from high school this spring. I remember the pride and joy of that time for my boys, but I also remember it being a really hard year for me as a mom.
So when I connected with Karen Jolly in Jenna Kutcher’s Goal Digger Podcast FB group, I knew I wanted her as a guest on the show.
Karen is the author of “The Journey of Love and Letting Go: Navigating Your Child's Senior Year with Grace”. We talk about her path to writing her book and encouragement for you if your child’s senior year isn’t going as you planned.
Plus Karen shares self-publishing tips especially for you in the empty nest season and also what’s working well for her to market your book.
RESOURCES MENTIONED:
Karen's book
Karen's IG
RELATED EPISODES:
Fulfilling Your Book Dream as an Empty Nester (#98)
Finding the Heart of Your Nonfiction Book Idea (#96)
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If you have an idea for sharing your hard story in your book in a way that serves and impacts others, you're going to love today’s conversation with my new friend, Mandy Capehart.
Mandy is a Certified Grief Educator & Trauma Professional, author of “Restorative Grief: Embracing our losses without losing ourselves” and hosts a podcast by the same name. Mandy and I connected on the PodMatch platform and I couldn’t wait to have her as a guest to share:
-- how her book has become a form of grief insurance
-- how she recommends you start documenting your hard story
-- how she shares her book with her listeners in a "care desert"
-- how she’s using the PodMatch service as a podcast guest
RESOURCES MENTIONED:
Mandy's book
Mandy's podcast
Mandy's website
Navigating Grief by Enneagram Type (free resource)
TRY OUT PODMATCH (aff):
https://kimstewartmarketing.com/podmatch
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If you’re struggling with serving your target readers and showing up as your authentic self, you will love this conversation today with my new friend, Kelly Thompson.
Kelly hosts The Genius in You podcast, and helps women market their coaching businesses without posting content 24/7. Kelly shares about her podcasting journey, how to find your genius in showing up online, how to be the expert your listeners trust (even while interviewing guests) and how to make time to podcast in your busy life.
Kelly's website
Kelly's podcast
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