175. Planning and Measuring Your Book Marketing with Susan Neal

Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform

Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
175. Planning and Measuring Your Book Marketing with Susan Neal
Oct 03, 2025
Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur

How can you best plan and measure your book marketing efforts? That’s what we’re answering today with my guest Susan Neal.

Susan is the author of eight books including her recent release, How to Sell 1000 Books a Month. She’s also CEO of Christian Indie Publishing Association (CIPA), which offers a slew of resources to help you when you first start writing your book all the way through publishing and marketing.

We talk about how to balance marketing with writing, how to create a monthly marketing plan that matches your personality, and how to measure the success of podcast guesting to market your books.

Susan’s book

Christian Indie Publishing Association


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Note: affiliate links may be included. I only share products I use that you will love! - Kim

Episode Artwork 175. Planning and Measuring Your Book Marketing with Susan Neal 21:57 Episode Artwork 174. Grow Your Email List as a Podcast Guest 2:27 Episode Artwork 173. New, Nurture, or Numbing Out? How are You REALLY Spending Time on Social? 9:42 Episode Artwork 172. 🛑 STOP the cookie cutter podcast pitches (and ask your publisher to do the same) 13:55 Episode Artwork 171. Creating Professional Interview Queries with Linda Goldfarb 11:39 Episode Artwork 170. Creating Your Top Three Interview Topics (with Emotion) with Linda Goldfarb 9:55 Episode Artwork New Series: Interview Guesting Best Practices 2:39 Episode Artwork 169. Storytelling on Video to Market Your Book with Danielle Wallace 26:32 Episode Artwork 168. Why Authors Should Podcast & Podcasters Should Write Books with Dallas Woodburn 21:21 Episode Artwork 167. Funding Your Book Launch with Preorders with Ashley Shepard 29:22 Episode Artwork ☀️ The One with a Summer Break (be back 8/1) 1:06 Episode Artwork 166. Auditing Your Book Marketing Strategies with Shelley Hitz 20:55 Episode Artwork 165. Launching your first book? Start pitching podcasts now with Rebecca George 11:48 Episode Artwork 164. Prepping to pitch your book idea to a publisher with Barb Roose 13:11 Episode Artwork 163. Write, Publish & Market Your Business Book with Jodi Brandon 20:00 Episode Artwork 162. 🇺🇸 Prayers & Support for Military Wives with Kristi Woods 31:29 Episode Artwork 161. Five Content Ideas for Your Podcasting Summer 12:32 Episode Artwork 160. Savor Your Summer as a Podcast Host and Guest with Amy Debrucque 16:13 Episode Artwork The One When She Was On a Break (be back 5/9) 1:04 Episode Artwork 159. New, Nurture, or Numbing Out? How are You REALLY Spending Time on Social? 9:42 Episode Artwork 158. Hosting a Seasonal Interview Podcast with Nadine Mullings 29:50 Episode Artwork 157. Writing and Seasonal Solo Podcasting with Mandy Pallock 14:59 Episode Artwork 156. Downloads or Listens? Which one is more important to author podcasters? 10:26 Episode Artwork 155. Money Authors Do and Don’t Need to Podcast as a Host and Guest (Go GET’M Part 4) 5:30 Episode Artwork 154. Time and Timing for Authors to Host and Guest on Podcasts (Go GET’M Part 3) 7:58