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One of the biggest weapons in your marketing arsenal is copywriting, and it uses words, images, and video to tell the world about your products and services. 

It tells your story, evokes emotions, and engages attention as it ultimately persuades, influences, and convinces your audience to buy.

Sounds easy enough, but it's not. Excellent and effective copywriting is both art and science and a great way to boost your profits.

So how can you make the most out of copywriting to help your growing business?

In this episode of Help! My Business Is Growing, our guest Samantha Burmeister and I chat about the importance of copywriting and how you can maximize its benefits to fuel the growth of any business.

Samantha Burmeister is the Founder and Lead Copywriter of Nomad Copy Agency, crafting bespoke copy for her many clients to help them turn their sales process into a hands-off, high-conversion experience. 

Sam has worked on dozens of online service provider launches, which earn the client six figures (or more!). Ultimately, her goal is to empower the entrepreneurs she works with to sell more - so that they can focus on delivering & designing the life of their dreams. 

In this week's episode, we discuss:

02:01  What is the difference between copywriting and content writing?

03:15 What makes a good copy?

04:43 What does the A/B testing process in copywriting look like in practice?

06:35 How does the copywriting process like? 

09:01 What are the usual copywriting issues that push companies to hire copywriters?

10:33 What are the benefits of having a copywriter versus getting the services of a marketing agency? 

14:01 What is the vetting process for a copywriter? What are some of the qualities or characteristics to look for?

18:14 Is the current rise of AI copy a threat to the entire industry, or is it something that might enhance what copywriters are doing right now?

21:23 How do copywriters find the right brand voice, especially if there hasn't been one developed before? And how do you refine it if it is muddled due to the number of copywriters who have worked on it before? 

28:12 What can clients prepare or give to newly hired copywriters to make the writing onboarding process easier? 

30:47 What is the next tangible step founders and leaders can take in the next week if they want to hire a copywriter to develop sales copy? What can they do to ensure they have a great copywriter and are prepared for them? 

Resources:

Samantha Burmeister, Founder and Lead Copywriter of Nomad Copy Agency:
https://nomadcopyagency.com/

LinkedIn:
www.linkedin.com/in/samanthaburmeister

Instagram:
https://www.instagram.com/nomad.copy/

Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/

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