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Unique content is critical to growing your business. 


But with AI like ChatGPT on the rise, staying ahead of the game is a challenge.


So, how can businesses keep up?  How does AI impact thought leadership content? 

What opportunities and obstacles come with using it? 

And most importantly, how can you leverage this technology to drive business growth?

In today's episode, our guest Stephanie Nivinskus and I discuss all things AI, particularly ChatGPT, and how - if used properly - it can help you with your marketing efforts

Stephanie is the CEO of SizzleForce Marketing, a Fractional CMO agency that services scaling companies. Since 1995 she’s been developing brand-building marketing campaigns that have been used by companies including Starbucks, Quiksilver, The National Football League, Cox Communications, and thousands of privately owned companies. 

Stephanie has written for Forbes and Entrepreneur magazines and is the author of the international #1 best-seller, Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A HeartCentered Brand And Standing Out In A Noisy World. 

Known for her ability to humanize commerce and market products and services in an authentic & powerful way, she delights audiences with attention-grabbing stories and strategies that connect the dots between people and profit. Her raw, heart-centered approach to creating meaningful conversations gives scaling companies a big voice in the marketplace. 

Stephanie speaks nationwide. When she’s not helping brands showcase their sizzle, Stephanie enjoys time with her husband and three teenagers in San Diego.

We discuss:

03:40 How can Chat GPT be leveraged to develop thought leadership content and improve content quality?

05:54 What are some practical ways to use Chat GPT to enhance content ideation for a blog while incorporating one's thought leadership and experience?

10:07 What measures should be taken to verify the accuracy of the information generated by AI tools and ensure the reliability of sources used?

12:28 What measures can you take to ensure the ethical and effective use of AI and Chat GPT by marketing agencies?

18:30 What are some clear indications or "dead giveaways" that suggest an individual or organization has simply taken Chat GPT's output and passed it off as their own content, without additional modifications or thoughts?

23:10 What other ways, besides content creation and marketing, can individuals or organizations effectively use ChatGPT to their advantage? 

31:07  What would be the next actionable step for someone just starting to use AI to ensure they are using it effectively and efficiently?

Resources:

Stephanie Nivinskus, CEO, Author, and Speaker, SizzleForce Marketing:
https://sizzleforce.com/

LinkedIn:
https://www.linkedin.com/in/stephanienivinskus/

Instagram:
https://www.instagram.com/sizzleforce/

Facebook:
https://www.facebook.com/SizzleForce/

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