Embark on an insightful expedition through the realms of business culture and leadership with the guidance of Nick Mershon, a seasoned business coach whose military precision and dedication to solving complex challenges redefine excellence. Within the walls of this episode, Nick's rich background from the Navy to the boardroom unfolds a tapestry where the colors of steadfast leadership, employee satisfaction, and the power of a united front paint a vivid picture of organizational success. We navigate the turbulent seas of workplace culture and sales dynamics, considering the delicate balance between internal competition and a nurturing, abundance-minded environment.
Imagine a world where your professional life is a harmonious extension of your personal values, where the dance between work ethic and life's precious moments is choreographed with grace and intention. This episode waltzes into the intricacies of consulting, the impact of legal pressures on employment status, and the quest for authenticity in an often inauthentic corporate landscape. Nick and I share our personal challenges in staying true to our convictions, the digital frontier's promise of financial freedom, and the transformative power of recognizing one's worth beyond office walls.
As the curtain closes on our vibrant discussion, we reflect on the immeasurable value of carving out time for our children, the genuine connections that flourish in business when nurtured like family, and the vital importance of personal victories in shaping our professional paths. With Nick's entrepreneurial insights and strategies, we reveal a model that empowers small business owners and aspiring entrepreneurs to scale new heights. And as we bid farewell, we champion the courage to take bold steps toward our goals, inviting you to harness the potential that lies within and leap beyond the mental barriers that may stand in your way. Join us for this thought-provoking journey that's bound to stir action and inspire change in your business and personal life.
Join the What if it Did Work movement on Facebook
Get the Book!
www.omarmedrano.com
www.calendly.com/omarmedrano/15min
Embark on an insightful expedition through the realms of business culture and leadership with the guidance of Nick Mershon, a seasoned business coach whose military precision and dedication to solving complex challenges redefine excellence. Within the walls of this episode, Nick's rich background from the Navy to the boardroom unfolds a tapestry where the colors of steadfast leadership, employee satisfaction, and the power of a united front paint a vivid picture of organizational success. We navigate the turbulent seas of workplace culture and sales dynamics, considering the delicate balance between internal competition and a nurturing, abundance-minded environment.
Imagine a world where your professional life is a harmonious extension of your personal values, where the dance between work ethic and life's precious moments is choreographed with grace and intention. This episode waltzes into the intricacies of consulting, the impact of legal pressures on employment status, and the quest for authenticity in an often inauthentic corporate landscape. Nick and I share our personal challenges in staying true to our convictions, the digital frontier's promise of financial freedom, and the transformative power of recognizing one's worth beyond office walls.
As the curtain closes on our vibrant discussion, we reflect on the immeasurable value of carving out time for our children, the genuine connections that flourish in business when nurtured like family, and the vital importance of personal victories in shaping our professional paths. With Nick's entrepreneurial insights and strategies, we reveal a model that empowers small business owners and aspiring entrepreneurs to scale new heights. And as we bid farewell, we champion the courage to take bold steps toward our goals, inviting you to harness the potential that lies within and leap beyond the mental barriers that may stand in your way. Join us for this thought-provoking journey that's bound to stir action and inspire change in your business and personal life.
Join the What if it Did Work movement on Facebook
Get the Book!
www.omarmedrano.com
www.calendly.com/omarmedrano/15min
I never told no one that my whole life I've been holding back. Every time I load my gun up so I can shoot for the star, I hear a voice like who do you?
Speaker 2:think you are All right. Everybody. Another day, another doll, another one of my favorite episodes. Of course I'm biased, it's my own episode. I gotta say this is a treat that this Christmas came early. My birthday came early. I gotta say my guest here. I knew him from passing. We worked together temporarily. We thought we were gonna work together for a long time.
Speaker 2:Great guy, wrong place, wrong time Nick Mershine. He's a seasoned business coach with a wealth of experience derived from nine years navigating Navy submarines and over 3400 hours of coaching. Through his coaching journey has been instrumental in helping businesses thrive by instilling a problem-solving mindset that's problem-solving and fostering strong, strong leadership skills. His impact is evident in the success stories of individuals and organizations he has guided, bringing precision and determination by their endeavors. His unique blend of Navy on honed expertise, coupled with learning from Tuck School of Business at Dartmouth and Northwestern Kellogg School of Management, positions him as a dynamic force in the business coaching arena. Nick isn't just a coach, he's a proven guide, ready to help your business thrive, not just survive. Connect with him today. The man to myth the legend what's up, nick? How's it going? Let's go let's go.
Speaker 3:Thanks, man, glad to be here, glad to be part of it, get to see another great face, and thanks for having me on me.
Speaker 2:I'm excited, I'm excited dude, I had, like I said, man, full disclosure. Nick and I, we worked together only a couple months, but you know, yeah, it seemed like years. Right, absolutely well, yeah, it was also a.
Speaker 3:It was fun being at a place where we thought we were going to learn a lot more and just hearing, just hearing some of the stuff that came down and being able to take that to a client or apply that in life. We've been around the block a little bit and we can read through whatever the BS is fairly quickly, but it was. It was still. It was still fun. I learned a bunch.
Speaker 2:I got a bunch of stuff in the don't do this toolbox that I didn't think you get any bigger but I gotta tell you this I have a history of not being a star fucker but but close to it, because, yeah, I've been fawning, I've been doing the GC, I'm a licensee GC, did all that. I was with Tai Lopez for a year, hung out as mansion, the Brendan Burshard, the Tony Robbins, yeah, all these things met all these great people. Hung out, all these great people, and then I was like I felt like I was the fact, I was like Charlie Bucket with a golden ticket.
Speaker 2:Absolutely didn't you feel like you're gonna work for a startup right work for a man that's probably revered. In the same category is the GCs, the Tony's right. I mean, everybody knows him by his first name or his initials, absolutely. And then you get there my second day. I'm like I'm at the right place, right time. This is it. This is Nirvana. Once again, I have a history of being a star fucker. I got to meet Iron Mike, mike Tyson, get to talk to the man, somebody I grew up with for like two minutes, got a selfie. I'm like, man, this is it. This is only the bottom. This thing's only gonna get better. Little did I realize that. You know, that's it, that that's the fight.
Speaker 3:I was with dude, I should walk out day two, right day two.
Speaker 2:Man, I never thought day two was gonna peak, but I mean you know all about and what I love about you is because on your LinkedIn and all your profiles, every social media, everything you discuss the sales process, you discuss leadership, you discuss culture, because culture is a pretty big thing in any organization, once you agree right, well, yeah, that's also the people.
Speaker 3:People stray from the. Oh, hey, we're a family here. Right, like, at the end of the day, I want, I want you to have my back on the business side of things. But if people are super, hey, this is a family, like, there are two different ways to say. I have a culture. That's a family, right, is it the? Is it Thanksgiving dinner, where I'm fighting with the aunts and uncles and the in-laws, or is it hey, we take care of each other and we understand, hey, here, the other two or three things that are going on and let's have whatever the mission is, whatever the business objective is, front and center.
Speaker 3:So there are plenty of families that are toxic as hell and chaotic and they get stuff done, but the the best businesses, the best units I've been a part of, was there in finding 100%, but the in-fighting didn't turn into hey, this entire department hates this other department and the mission goes away. So, as long as you can keep the whatever the main thing is going, game on, but you have to build that from a culture of I take care of my people, I take care of my clients and people have it all. People have it all wrong. I think I think everybody that says hey, customers always right. If your customer is first, then your employees are not. And if you, if you're taking care of your employees, guess what? They're gonna take care of your customers, right? So just just nicks well, it's.
Speaker 2:It all starts when she say from the foundation. You, yeah, you have to have a foundation. I know you love baseball. Yeah, the foundation, it's all about the process and systems in place that that had been there for a while. If you have a revolving door and any business, even in a sports franchise I don't know how the Marlins one, two World Series but if you, if you need like a continuous roster, you need to print out a roster to check out the 40 man, the 24 man, then there's something wrong. There's a reason why you're not winning, you, you, you need some stability. I mean the. I was at that place, I was hitting five months and I was already, I had seniority almost, and it was like right, I know, dude, I should be in, you be still man. I'm a friggin correct correct and that's the.
Speaker 3:In the Navy it was very much a trainer elite is what we said, right. But a bunch of businesses, especially my first two years in the manufacturing world, and we had a couple badass machinists where, if they walk out the door, that's 15 years on, this one machine and these parts gone right, because there was no. There was no. We had a very rough training program but there was no. Hey, here are the machines you need here, the tools you need here is every step of the way to get you to whatever well rounded machines, right.
Speaker 3:So, trying to trying to bridge that gap of really an entire generation that thought, hey, if I, omar, if I share my, my expertise with you, I'm going to lose my job, right, I had a bunch of guys that had been doing it for 20 years and a bunch of brand new guys out of school that were like the Google generation. I'm going to read everything and get everything. That was like hey, guys like I need you to to make this happen, because I can't have three A players and a bunch of C minus players. I'd rather everybody be a, b and the whole company wins.
Speaker 2:We're three rock stars, yeah and a bunch of people that no idea what the other doing well, also, what when it comes to building a foundation? When you have culture, it requires zero effort, in the sense you don't need to manipulate people. If there's manipulation, your knee deep, either in a friggin call like I mean, jim Jones, where's the cool? A yeah, yeah. Either that or you need to get the hell out, because how toxicity is running rampant. You shouldn't have anybody do anything right, right.
Speaker 3:Well, that's the like, the sports examples right is the love him or hate him. It's the Yankees. Right, because you, you come in and you know, hey, you're going to have the shave, you're going to look the part, you're going to rock the pinstripes and you know what the standard is going there, right at GC's day one. Here's your binder of stuff. Here's everything you're going to do from day one to day day, however long you're here. Here's what you're going to look like. Here's what you're going to talk like. Here's what happens if you don't meet these standards. The most clear set of instructions I've ever seen on the day one. I think a bunch of a bunch of companies could learn from it.
Speaker 2:Just from an onboarding standpoint and that ramp up for training standpoint, right, I've seen in the in the room a million times during functions and being a coach and going to the office of Grant Cardone's and Aventura the all. The one thing, too, that you realize is Sherry and Jared are not fanboys, they're not looking at at GC's. There's mutual respect, 100%. Looking at him like, oh my god, a rock star, right where the company that we came from. Full disclosure everybody. I know everybody. It's value payment, patrick by day. We're going to cat out of the bag.
Speaker 1:Mario.
Speaker 2:Leo, didn't you have the? When they looked at him, yeah, it looked like hot chicks standing outside of a Motley crew concert 1987 dude, correct, correct, there was no.
Speaker 3:And that's the shout out to GC and that whole team, because, from a, an org standpoint, they got it down, they got it down right like. Gc is going to go be the up and out, jared's going to be the marketing and the data side and the voice, the other younger voice, and Sherry is going to make sure that everybody is peace and queuesing. And then the other thing that we're going to do is to put out a board, or a board that is the CEO and the president and the president, so everywhere across the board, right. So from a structure standpoint, that's the owner, the CEO and the president are all, whether, whether they are or not, the, the perception is they're all on the same page, they're unified front, whether they are not. I'm sure there's a bunch of, of course, conversations that happen behind closed doors but out in front of people. This is what we're doing, this is the way we're going X, y and Z, right.
Speaker 3:So same the best, best chiefs quarters. I had on board my submarine. There were a bunch of guys that physically fought each other in the quarters like physically fought each other, couldn't stand each other, and as soon as they walked out that door, here's what we're doing, here's the United Front, here's what we're going through right, which is a thousand times better than the nitpicky in fighting, talking shit about other other people, other employees, whatever the decisions are that are made, which, like, once that starts happening, you have to figure out, hey, is it the person or is it something that we've built internally that incentivizes that? Right, because I should building out a sales team.
Speaker 3:I should never be competing against my manager For for sale, I shouldn't have a manager come in and say, hey, hey, omar, I'm gonna lock this down for you and also I get 50% of that. Your constructors so flawed. If that's where we're at, that was the some of the best sales orgs I've been a part of, our, like, your manager is going to get paid and your manager is going to get whatever a one or a two or a 3% override and if they lock something down for one of their guys, like, that's their guys, commission, because I need, I need you to win, for me to win.
Speaker 2:Well, that that's called living in abundance. That's when you have a win, win mentality and and it can't be, it can't be. Some people get leads while other people, hey, I love it, do something, show us you're a hunter and we'll do. And every sales job I ever had, okay, if you're going to give someone the yellow pages and say, call, blindly, call people, that's because everybody had to do it, correct. Some people were like ticketmaster and they, they had the people that wanted to buy, exactly the other, the people that have nots, had to compete and it'd be like scumbag.
Speaker 2:You don't love Pat, right, right. What am I going to tell Pat? You haven't sold complete strangers, you haven't sold your friends. Another flaw thing, because, to me, if you're trying, if your whole business model, your sales process, is, we will hire you, but you, you better bring this, your friends, your family, your associates, you better find people in your, in your circle, your network. Then you're selling supplemental insurance, man, that's, that's some, a flag stuff. That's right. Let's just hire everybody, right? If you want to keep what sticks there now, they're part of our universe. That person's gone and we'll just keep on hiring more and more people, exactly, and create, create a follow, right.
Speaker 3:Well, that works in a, in a network marketing world or in an insurance world, that would work right, because the more, the more book, the more I bring in, the more the more policies I sell, bigger my book of business gets. Okay, cool, and it's all under the same umbrella. I can't do that in a, in an organization that's selling a product or a service. I can't do that in something where, hey, I'm actually going to come in and consult, I'm actually going to come to your spot and actually help your business get better. I can't. I can't have that same network marketing mentality where I'm coming to you and saying, hey, here's what we're doing. Right, because they were, because at some point the organization falls apart.
Speaker 3:Or you have, or you have, six people that make all the money, which is fine if that's what you want to do. But if the goal is to help as many businesses as possible or, put as like, get however many people to that next level, cool. I can't have a structure where a Omar, you're going to sign up under me and I'm going to take a chunk of everything you make and then eventually, like when I'm three levels down, nobody's making any money except for the guy.
Speaker 2:Well, for that I'm going to sell makeup. Right 100%, mary Kay, right, you know all the other top of wear. Right, that's a business plan of a multi-level marketer, correct, it's them Right. Being a business owner, I could never do that. I could never grow an empire or whatnot or any sales job. And how can you say, hey, I'm doing this for the customer, because KYC know your customer, yeah, you're trying to solve them a problem. Right, they're problems. Correct, you're not just blindly selling them, whatever shit, because you know up top needs is sold.
Speaker 3:Right, right, exactly Well, and that's the your customer avatar, like, should be built out fairly well. But it's also a hey, what? Who are you taking, who are you taking counsel from? And especially, just especially like, especially going there. Right, like, my two big things are learning and earning. If I'm learning a bunch or I'm earning a bunch, game on. If I can do both, perfect. But once one of them stops, I got to go Right. But going going there, I thought I was going to learn a lot more about business than I did. I thought, being being in the rooms that I was going to be in, okay, wow, this is, this is a room full of killers. This is a room full of people that know a whole bunch more about business than I do. Very rarely do I feel that way.
Speaker 2:I felt the opposite, right, and you know, when I was brought in, because they're like oh, you know, you, you have all this experience with these books and, yeah, is it a consultant?
Speaker 3:Right, correct which is not sales everybody, which is not sales. I put it on LinkedIn earlier today Sales is not consulting, Consulting is not sales. Nobody commented underneath it. I was like, let's let's hear what the detractors have to say.
Speaker 2:Um, there's two separate umbrellas, right, correct, correct. And then I was fine, like, oh, by the way, it's really just a fucking title, you ain't consulting shit. You're going to pretend for 10 minutes but after a zoom call to solve them, another zoom call, that you know. And how can you be a consultant? Some of these people which were just really sales people with zero experience, dude, and I tell us all it's not. Yeah, I can be a consultant because 20 years of being a business owner and business coach and actually having clients yeah, but there was people in the fucking room that, well, I was.
Speaker 2:I'm buddies with this manager, so I'm getting leads, or real leads. I'm just being a ticket, a ticket taker, right, and I'm just being a consultant while I'm seeing is like you know what a scumbag I can sell. But give me, give me a list, give me a reason to sell, let you know. Just don't tell me to sell my network, because I'm not. I'm not going to. Let me see, am I going to take a hundred percent of what I'm selling I'm consulting someone or am I only going to take 5% because it after we we left, I was lower to 5%, right, I'm selling.
Speaker 3:Yeah, that was the 0 cents.
Speaker 2:And I went there because I thought I was going to be learning from, okay, this guy's GC, this guy's Grant Cardone's competitor, he's younger. Let me find out his methods, his, his way of selling. Let me put that in my toolbox. Right, and their sales process is just we didn't sign this, I know I didn't Watch, watch, watch a tape recording of a conference, the same conference that's held every year. He even says he's not, he just changes the guest the vault conference. I watched the vault conference and congratulations. Now go out there and start selling two days later and it's like right, which, which right which you have to?
Speaker 1:have that right.
Speaker 3:Like.
Speaker 2:I. You have to know the product.
Speaker 3:Right, yeah, it's not a rip of you. You shouldn't watch that, but like I need to watch that and then hey, here's how.
Speaker 3:I. Here's how I applied it to these six business owners. Here's five or six calls that we have recorded that are solid. Here's our objection handling. Here's the how our followup process is like I can't. There are plenty of places where I can hand you a script and say, hey, go Right. Plenty of places where I can hand you a script saying this is what we're doing today. This is all you need to know. Okay, game on Right. Talking to the level of people that we were talking to. Impossible to do, not impossible to do, but damn near impossible to do, because I have to have the background knowledge of your business, what else we offer and how it makes sense from a essentially a burning platform standpoint. Like Omar, you don't have anything. If I'm on the phone and there's nothing to sell you, I'm not going to sell it to you.
Speaker 1:but I'm also not going to kick it.
Speaker 3:I'm not. Also not going to kick and scream to get you a $600 ticket when I can go sell a $40,000 or a $20,000 package. And I know that whoever is on the other end of that call is going to be like hey, just send me the invoice, I know exactly what I'm getting Go.
Speaker 2:Go and talking about your previous employer. Yeah, what I love about it is the modules you have to. You have to consistently be learning. You have to be constantly learning the sales process. You have to do the modules on Cardone University, right? Wow, mind blowing. Yeah, I mean I to this day. You know I am a licensee because I get to do that. I get to watch that, not pay. You know what other people pay for it. That's how you become great at sales, is you learn, right, right, you also learn to yourself.
Speaker 3:The in it right, the in it Right. There are people that say, hey, hey, I play baseball. Like that's cool, I can go. I can go on field right now. We're going to get a couple around, but we might not couple out game on, but it's not a, it's not a kundi or a price hard one that do that shit every single day, right? So if you want to, I haven't found anybody better in the sales world than GC and and you know exactly, you know exactly what you're getting right, Like in the in that world. If you don't buy for me today, my family's not eating Right, but like we're, we're hanging in there for forever. The other side of that is, I guess I guess you could maybe say the Pat side, but it's, and I never actually asked you for the sale, right? So if we have two spectrums like, I think, pat's way on the other end and grants on the, hey, you need to buy right now, but it's, but the. The way I get you to is because I I know what the problem is, because I walked you through the steps and said, hey, I'm going to get that. We can do these two things and we're going to get you whatever that return is inside of this. First, whatever 90 days, six months, let's go make it happen.
Speaker 3:But the the, a bunch of business owners don't have, don't have their businesses structured to incentivize their sales teams. Right, I can't, I can't. And on where guys are like, hey Nick, I need my team to sell more, I'm like, oh cool, what's that? What's that cop plan? Look like, oh, we give them whatever five, 10, 12, 20% across the board. Like who, if you gave them, could you, could you, could you make it more? Could you make it more? Right, if you're given to your guys 10%, could you give them 15? At what point could you give them 15 to where it doesn't hurt you? And they're all pumped.
Speaker 3:Hey, omar, here's what I did for you today. I doubled your, I essentially took another 50% of your commission. Hit this level, everything gets 15%. Move forward, perfect, cool, let's do it. But I'm also not going to yell at you about the retainer or the salary or anything else you're getting because of that other one. Right, that's very, you said it earlier. It was a very abundant mentality versus a oh my gosh, how are we going to get the next thing? Mentality, which is really the tale of the two companies. One is there's plenty out there. The other one is hey, how can we get mine and take away from whoever else?
Speaker 2:Well, they kept on moving the finish line Correct For everything. They kept it in a way, or they spoke down to you. I remember hearing over and over we don't want you here. If you're just here for a selfie, it's like are you serious? Is that your Vince Lombard Zigglers rolling around in his grave? Mario, what the hell is that dude? Holy smokes.
Speaker 2:I should have written that down. If I go back in the business, that's how I'm going to motivate my sales staff, that's how I'm going to motivate my employees. If you're just because you want to meet someone, then it's like got it, dude, got it. Or the retainer, which is so low that you couldn't even live comfortably in Topeka, kansas, right, you'd have to live in the, like the unabomber out in the middle of nowhere and he's constantly yelling at people hey, you're using us, right. It's like is this 1962, dude? Because this money ain't getting you far, especially in South Florida.
Speaker 3:Right, Correct, I didn't have a problem with that. I understand the oh hey, you're going to be, or if you've never been around high level people, I understand that conversation. I never understand that I don't want you here. If you're only here for the money, Like bro, we're in sales, yeah dude, it's already a commercial.
Speaker 3:Here's what I'm not here for I'm not here to make 2K a month and be all about the mission. I don't own the thing. Guess what If I own the thing? I'm still not going to be 2K a month, all about the mission. I'm going to be like shit, omar. We got to make some money.
Speaker 2:What are we doing? This is the best part. Yes, it's going to suck For two years. You're going to be four. Just commit to us for two years and then Nirvana hits. That's why I sent you, I sent Nick the clip Louis Anderson coming to America, his two years. Yeah, I was like you guys, I was cleaning trash. Look at me, now I'm doing lettuce, and then the assistant manager, and then when two years rolls in, that's when the big bucks kick in Every time. Dude, two years, it's like who the hell? I don't care if you're 20., I don't care if you're 30. That's absolute moronic to say give us two years of poverty and then full disclosure. There's people there that are hitting two years that aren't fucking crushing it now, man, they just bought the cool.
Speaker 3:Right. Well, especially if you go, if you just go hours put in, right, you go hours put in. I could go, we go get a job, make it 15 an hour and you put the hours you put in there, you're going to make more money.
Speaker 2:Oh dude, I told people the guy at chicken kitchen across the way he's got less stress making more money and all he has to do is chop chicken 100% 100% right, and that's the.
Speaker 3:It's just funny to see what is preached and what actually happens. Right, and I, like you, can put us all in a spectrum of hypocrite if you want to. That's fine. At some point we've all said something, done something else, but I haven't done it. With four and a half million followers, blatantly blatantly Dude.
Speaker 2:so this day people ask me what was it like being half-dead or working with Pat? I'm like, what do you mean? Yes, value damn it. I'm like, what do you mean? And people still don't get it, dude.
Speaker 3:You ever seen a call center? Have you ever seen a call center, and is it a little better than that? 100%, 100%. There were some opportunities that happened there. Sure, game on where your network's going to grow a little bit, but it's not from the people in the building, no, not at all.
Speaker 3:It's from the people at the events, it's from people at the events, it's from those other connections that you're actually making. And that's the. If you're actually going to go out and consult, like I, need you to be in businesses or shaking hands with business owners, not, hey, omar, here's a list of 5,000, go.
Speaker 2:But we couldn't leave, even though we're 1099. We weren't allowed to have any 100% Even go to a network mark like a chamber meeting or a band meeting, because we would be stealing, even though we were contracted.
Speaker 3:We would be stealing Right. Yeah, we would be stealing, fine. I asked that question in October and November 1. Everybody was W2'd suddenly.
Speaker 2:Weird, weird. Well, that's because somebody not me or you, but someone they had a couple of lawsuits, oh word.
Speaker 1:Shocking, I know.
Speaker 2:I know shocking the thing is being a business owner. You can't have it both ways. If you want to do 1099 because you don't want to get benefits, you don't want to pay unemployment because it's a frigging revolving door, then you can't dictate you must be here 80 hours a week, you must. We will manipulate you into working Saturdays, dude. They would always try to tell me that I was a scumbag working banker.
Speaker 3:bankers make more, and they would you know they also provide a lot more value for the record. Go ahead, continue that.
Speaker 2:Yes, because I have two teenage daughters. If I was to go to a travel soccer game, a practice, spend time with them, then I was a scumbag, correct. All that was the was what about paint? What about that? That's what, in fact? Full disclosure. Those were the last words I ever heard, because I stayed the whole day and then I left and I never came back because I thought my supervisor here I don't know whether I told you this he's like hey, omar, I follow your social media. I don't follow your social media, but you don't post anything about Pat. He's like what about Pat? And I'm like you mean, the guy wore 300 million. I didn't tell him. I'm like thinking Right, right. And he's like I just don't think. I just need to know how loyal are you. And I'm like Leo. My grandfather turned 99 and I missed his birthday because I had to be here at work. Now most sane people would be like oh shit, man, I'm so sorry. It was like okay, and at your point, all right.
Speaker 1:Isn't that?
Speaker 3:crazy. It is the victim, it is the Omar put in. I put in 120 hours this week and I missed X, y and Z and I only spent two hours with my kids. Not my problem, not my problem.
Speaker 1:Not my problem, guess what.
Speaker 2:Not my problem. We're horrible parents. We want you to be. Am I dude? No.
Speaker 1:That's not me, man.
Speaker 2:And it's like clearly you guys love the post shit, but there's always when you work hard. The only people that will notice 20 years or remember are your children Right?
Speaker 3:are your kids Exactly, exactly? And that was the between the Navy and manufacturing, right? And all about efficiency. What's the quickest way to get it done? What's the most effective way to get it done Right? Being there and just the, the abhorrence of like. Don't even mention the four hour work week because there's nothing we can learn from it and that guy's just off his rocker.
Speaker 3:I'm like guys, there's all sorts of stuff we could do in the tech space that would print money in this business. Print money in this business. Like. You give a couple of people 25, 30 racks, you're going to print a half a million dollars from that overnight with the list you have Now. We can't do that because you know we're. You have to be a part of the community before we do business with you. Okay, okay Makes zero sense to me. I want to work as quickly and effectively as I can to make the most amount of money forever. If that means I have to sit down and hammer phones for eight hours, cool. If that means I have to send three emails and make a couple phone calls and print a hundred racks in 35 minutes, I'd much rather do that than hammer a phone for eight hours.
Speaker 2:Isn't it always about working efficient and working smarter? No this was you.
Speaker 3:If you're not in the building, it's hard. The best quote I had was quote it's hard to develop people that quote aren't ever here. End quote. I said oh, ever, okay, ever, you're right, you're right. The two days back home in North Carolina with the family Never there, never there Got it.
Speaker 2:Well and dude, you and I were all about the wins man, Anybody Right? Dude every coworker when they found out that I won the state, I got to be a TEDx speaker. Hey man, congratulations, yeah Right. Crickets from Mario, Crickets from Mario. In fact, Mario literally got in my face and told me there's nothing that you've ever done in your life that impresses me and I laughed in his day because I'm a grown ass man.
Speaker 2:I didn't know. My life revolved around, you know, impressing another man. Dude, I can imagine if I wanted to date him, I wanted to marry him but dude.
Speaker 3:I would say it's very much a clinging to, clinging to what you've had and hey, like, I need to get as much of this as I can before it goes away. Versus Omar, if we're in business together, or if we're in business and we're competitors, right Like, and you land some, we're both going after some shit and you land it, I'm gonna be pissed, but I'll take the phone and be like hey, man, that's a damn good job, good work. Hey, what was your pitch? Like, would you do different? Because here's what I did Go, but there is plenty in the consulting world, plenty in the business world for everybody to make a shit ton of money. And it's very much a hey like.
Speaker 3:You have to prove yourself to me. I proved myself to you when you said Omar, I want you to work for me, I want you to work with me. Here's your, here's your employment offer, here's your 1099. Here's, I want you to come be a part of this team. I've already proven myself to you. All I have to do is go in and work, go in and get the shit done. It's not a hey. Every single day I need, I need you to jump through this fiery hoop and go.
Speaker 2:And that's where, like, it's like like faith tests, like how much? How much love do you have towards that, like a call, dude, right right Like do you want me to break? Guess what You're not going to.
Speaker 3:You're not going to. There's nothing you can do in the corporate world to be like hey, nick, you're going to lose it, I'm good, I'm just going to be like this was fun. Thank you so much. My mental stability is more important than however many dollars I can make here and we'll go make it somewhere else.
Speaker 2:Well, dude, there's billions of companies, there's billions of dollars. Man, there's like Right, I got bamboozled to come back because I'm like, okay, I'll be professional. I wrote a letter of resignation. They caught me at the door, manipulated me that my children would be disappointed in me. What would I tell my daughters? It wasn't until because it was literally before the vault conference. I'm like, oh my gosh. Sometimes I'm like, okay, my limiting beliefs, I can be a normal person. So he got me, I came back and it wasn't until full disclosure, we did the manual labor for the conference, the vault, that I realized they just needed the extra hand, the extra people to do all the grunt work, man. And it's like, dude, I'm a professional guy, I'm wearing a suit, but yet you're to have what? I just start parking cars too, man, and start selling the merch. Yeah, all the manual labor here.
Speaker 3:Right, and that's not saying you're below the manual labor.
Speaker 2:Oh no, not at all.
Speaker 1:But if you're going to, say that hey.
Speaker 3:I'll show up in shorts and t-shirt today and then we'll go get you changed out and do whatever. But that's what I loved about-. So I loved about the grant side of things, right, because are we working the event 100%, but we're not the event people, right? They bring in event people strictly for the event and say, hey, here's what you do, go, go Right. So just seeing the dichotomy events, it was crazy. But it was also the going back to hey, what would you tell your daughters? Like, I'm going to tell my daughters to go where they're valued and go where people that's the answer now.
Speaker 3:That's what I'm going to tell my daughters to do so, like you what are my-. The other thing that was always said there was like hey, if your parents were on their deathbed, wouldn't you want them to know that you were working hard? Fuck, no.
Speaker 1:I want to be next to them you dumbass.
Speaker 3:I'm really glad Nick is working his ass off right now Like no fuck that I'm going to be holding my mom's hand when she leaves you, idiots.
Speaker 2:I couldn't imagine that I would have so much fucking guilt if my mom was on her deathbed and she's dying and they give her the phone and she's like, oh my, where are you, Mom? What about Pat?
Speaker 3:I'm hammering phones, mom, I'm working for you. No, you're not working for them, right?
Speaker 3:Like you said earlier, like the kids are going to be the only one that recognize it. And this is not a there are a bunch of people that put in all sorts of work right 2024, I don't need to work 60 hours a week to make a bunch of money. I don't need to. It doesn't have do people do it? If you're going to work the 60 hours a week, cool game on. But I'm not in the early 90s where I only have this much access to information in the world Like you can make there are kids that have just Instagram accounts of their animals, that are making $10,000 a month taking pictures of their dogs and shit.
Speaker 2:Dude, T-Swift's dog net worth from Instagram is like 90 something million bucks. That makes sense, that makes sense it makes you know it's like oh shit, are you for real? But, dude, that goes to show you, man, the only thing that stops people is what's in here their head.
Speaker 2:Dude, just figure it out, open up. If you're if your train of thought is hey, it is what it is, I'm stuck here, then you're only going to get by your belt. You're going to do the 30,000, the 40,000, because it is what it is. You don't see you don't envision yourself somewhere making more money. And literally, if you want to chase money, yeah, dude, if a job, at least go where they're paying you so much fucking money that it outweighs. You know the stress 100%, 100%.
Speaker 3:And then I can say, hey, omar, I'm taking two weeks off because it's my two weeks of vacation and I just made my whatever, my 450 for the year and I was never home. Hey, kids, we're going to go be dad for two weeks out of the year. Right, like there is no-. The other thing was the concept of if you're not in the office, you're not working, right. The one work is not a place. Everybody, unless we're in the manufacturing world, or you're a plumber or you're an electrician, then sure, work is a place. I get that. But there is so much that you can do with a copywriting skill set, a marketing skill set, I can know how to sell skill set. Where I can be, anywhere in the world, I can pick up the phone, I can zoom in, I can make the stuff happen and still put dollars in the pot, right. So every time I saw hey, you know, you have to earn the beach, like I'm going to sit on the beach and close another deal, exactly, and do both.
Speaker 1:You can do both everybody.
Speaker 2:It's like a no-brainer. And here, dude, I missed work from there for a week but I was still making calls. Yeah, because you know I'm a 1099.
Speaker 1:Yeah.
Speaker 2:So you know I had to go speak, which you know I was getting paid for, that the sales were coming in. It was my best week. And then the accountant, which is also their babysitter which is fucking crazy in itself that that woman is also, you know, the bookkeeper. She's like we're paying you the commissions, we're not paying you all week, right, right.
Speaker 1:So now, now, if I'm, not in the office.
Speaker 3:I don't get paid for those days.
Speaker 2:Exactly, and it was like whoa who did them then. It wasn't me.
Speaker 3:Yeah.
Speaker 2:I wasn't, I wasn't physically there and it's like dude that's why I know one of the two people that sued and it's like bravo, man, because you, you know, follow labor laws, bro. You know they're like people 80, 90 hours and say they're here voluntarily.
Speaker 3:Yeah.
Speaker 2:Yeah. You know why don't you here Saturday? Because I'm 1099, bitch.
Speaker 3:Last last I checked, it wasn't required to I'm you want me to drive into the office to give you give you whatever face time because you live too close.
Speaker 2:Well, well, dude, to me it was because both of them hated, hated being with their family.
Speaker 1:man that's the only way I have to go to the office Right.
Speaker 3:That's required me to be in the office all day.
Speaker 3:That was, yeah, that was the. The other thing, right, I don't know. I don't know a bunch of the other backstory but the like. There weren't a bunch of people there where I was pumped about how they were. On the father side of things there might have been right, I didn't know a whole bunch about the other guy, but from a a fatherly leadership kind of household standpoint, hey, I only spent an hour with my kids this week, or I spent two hours with my kids this week and you're you're excited about that because you're in the office makes zero sense to me. Like you were failing as a father if you think that that your kids give a shit, that you made another three grand.
Speaker 2:Exactly, dude, we're both parents. You see, how time flies.
Speaker 3:Yeah, exactly Right, you're going to blink. Well, that was the the like. Father's listening. If you're listening, spend time with your children, that's all. That's all. So I don't care if it's a half hour a day, I don't care if it's an hour a day, I can spend as much time as you can with your kids. I have an army at the house, right.
Speaker 3:But my 16 year old, I remember when I could hold him in the arm and now he's like hey dad, can you, can you open? You know, can you open X, y and Z account to me? I want to get into trading, I want to get an X, all the rest of this. And I'm like, where's the little dude? There's a little dude, like two years ago, three years ago, that was not this giant in front of me. And then they're gone, right, they're out of the house, they're living, whatever the life. And yeah, you're still there, apparently, like they're only there for a finite window, exactly. And you're like, oh man, I gotta, I gotta work. Like I would almost rather do it the other way. I would almost rather be home when my kids are zero to 18, zero to 20.
Speaker 3:And then I'll work my ass off from 55 to 75 or 60 to 90. Cool.
Speaker 2:It makes more common sense. It clearly makes more common sense, and to me, if they would just do all the opposite of this, their sales would be booming. They would have everything that they pretend they preach, which they don't. I wanted to work for the company that's written in Pat's book. I'm like yeah, man this is gonna be like working for Apple. This is gonna be like working for Google, but this is like startup. Shit, man Right.
Speaker 3:Right.
Speaker 2:Well, that book is fiction, dude, it's fucking fiction, right, right From that standpoint of that man, that's fiction, I would tell. I would tell him to his face, dude, I'd be like man. The ghost writer did an amazing job. And you know what, dude? You know I got a hand to you. Whoever follows these rules to run a company, to run their life, they're gonna be a fucking rockstar, they're gonna win.
Speaker 2:They're gonna win that book. You know that's a winning recipe. Now, I didn't bother reading the new book. I'm not gonna plug it. I don't know what the name of the book is. That's why all?
Speaker 3:of the LinkedIn posts have been firing in that direction, but I didn't also, I read the first like two chapters, three chapters. I was like, cool, I got it. That's also the like I can learn so much from a book. You're gonna find a snippet and everything. This isn't an adult read thing, but who are you listening to? And what have they done Right? They've done it from a a build-it standpoint. If you just want to repeat the same shit and have the same punchlines and go over the same stuff that everybody else has, by all means do it Right.
Speaker 3:The best, some of the best advice I heard was like hey, instead of listening to all of the people, what do you think? Say that. Say that that doesn't mean some of the stuff you have didn't come from somebody else. But instead of listening to 12 different people about whatever the thing is and GC is all about too he's like, hey, pick one person and go and whatever they did, like the success is going to leave the clues on. Hey, here's, here are the other four or six steps to move forward.
Speaker 2:But I love the one thing that GC says is I could give a fuck if you read 20, 30 books a year, right, but if you read one book over and over and you implement the book Correct and that 100% man, like when we're doing the book of the Monk Club with the, with the cliche pizza party that there wasn't enough pizza to feed everybody.
Speaker 1:Yeah.
Speaker 2:It was just to do a book report. We weren't implementing shit. We weren't implementing anything in our lives with any of those books.
Speaker 3:No, no, no, no, no, no. That was the like. It was cool, but at the end of the day it really just became like a checkbox, right, it was hey, we. We said we were going to do this and we did it. Okay, okay, cool, but but there was no. I don't know if any of those ever got read. Like hey, here's what I took out of you.
Speaker 2:You know why? I know the reports weren't read. You're going to laugh. Good To leave.
Speaker 3:I've read all his books, yeah.
Speaker 2:I just saw Nassim to leave and I thought the book was skin in the game. I thought it was skin in the game. I thought it was skin in the game and I just saw Nassim to leave and I thought the book was skin in the game. It wasn't. So I did a book report on skin in the game. Yeah, no, nobody ever said hey, dude, you did the wrong book.
Speaker 3:This was, this was the yeah, this was not it.
Speaker 2:This is not it. You read the wrong book. So yeah, it was just busy work, man, and exactly the way I, the way I ran business for 20 years Now. I wasn't Willy Wonka and you know I wasn't a socialist, but, dude, I've, I'm friends with on on a personal level because I cared, I treated people like family. I treated people like I wanted to see them win Correct. I know my job wasn't, you know it was a starter job for a college kid or a high school kid, but you know, you know relationships still with people 20, 23 years later, compared to hey, if they, if they, breathe, we'll hire them. Right, that's right. Well, that's not how to do it, dude.
Speaker 3:It's that, so that. And your. I hated the sales tactic of somebody who just told me no, okay, well, hey, we're not sure if this is going to work for us either. I hated that, I hated that. So you, just, you just got rejected. You don't know shit about selling and you're like well, Omar, you know what? I don't know if you're the right kind of client for us anyway.
Speaker 1:And that's okay, you're not going to chase me.
Speaker 3:You're not chasing me now. I fucked up on the front end. I don't know why I'm selling you anything, but you didn't buy, so now I'm angry and Omar, this is the time she's going to work for us either.
Speaker 2:But you know where that comes from. That comes from. Were you ever in on one of the zooms that Pat would berate one of his clients because they asked the wrong thing and he just wanted to belittle them in front of a zoomful 100 people and everybody?
Speaker 3:I was. I was on one where I thought it was warranted, but I never. I was on one where I thought it was warranted and it was no. Usually he would do it unwarranted.
Speaker 2:Like it was no, no, no, no. I kind of think, yeah, I never, I never thought I'd lose it. Yeah, it's like well, dude, to me, okay, there really isn't a fucking stupid question. If you're an entrepreneur and you're paying someone for help, 100% I can answer it. Dude, you don't have to, you don't have to make that. Guy's never going to want to ask another question. Dude, correct, correct, I don't did that. He's not going to ask anybody for advice. He's not going to say anything different because he already now feels like he's fucking stupid.
Speaker 3:Right, right, well, and that's the. There's a difference between me asking you a question, you giving me the actual answer and then being like, well, I don't know if that shit's going to work, or we coming up with an excuse over and over again. Sure, like I don't know if we lose our mind, but we're like, hey, if it is a limiting belief thing, then that's a completely different topic, that's a completely different call, that's a completely different something that we're going to have to dive into to figure out what that is. But if you're just going to ask a question and you're expecting a decent, you lose your mind. I'm going to be like well, thanks so much, this was awesome. I need to be out of here.
Speaker 3:It's fun though it's fun. Though what are we doing with the book? How's the book going? Are we blasting it out everywhere? Is there an O-mark? No dude.
Speaker 2:I'd write another book. Somebody wants me to write a third book, but I'm being a bitch. I want to do it because over the past year and a half, it was always like well, I'm only going to write it if a major publisher picks me up.
Speaker 2:It's like who the fuck am I, dude? Just do it, man, and the only thing I'm promoting right now is just myself, and I want to see other people win. Dude, what are you doing now? I know you're in a better place. Oh, yeah, yeah, dude, I want you to tell everybody, because I would rather hire you and I'm not blowing smoke up your ass because you have the knowledge you can turn someone's phone Correct.
Speaker 3:Yeah, so yeah 100% 100% For me.
Speaker 3:Right now we're launching the company's called Breach Point, but we're essentially taking your McKenzie and Accenture and BCG consulting models to small businesses and we're going to do it on a subscription model in whatever area of business.
Speaker 3:Right, we got operations, we got sales, we got your marketing, we got your people side and then we've got all the rest in the digital marketing world. But we'll do some strategy stuff, we'll do some operation stuff, whatever you need from a business standpoint Me, a gal that worked at McKenzie and then my buddy that has been in the digital marketing space, like targeting, for the last five years we're going to take that to small businesses and say, hey, guys, we'll sit down and we'll do whatever an hour or two hour assessment give you. Hey, here's where we think you can improve and then go. So that's really the main thing right now that I'm coaching for Sir Hanne as well, building his whole coaching side, because he's taken. Eventually we're going to take the real estate coaching model and we're going to take that to small businesses too, because he's like hey, right now I want to focus on real estate and eventually we're going to put that everywhere on the venture side.
Speaker 2:So that's good. Well, you're doing real consulting, real consulting, real consulting, right here, right to sit down.
Speaker 3:We're going to go through your business. You're going to get whatever a five, a 10, or a 20 pager from us on. Here's what we found. Here's where we think you can improve Ideally. If we could do it in person, cool. If we have to do it via Zoom, that's fine too. Yeah, yeah, but it's very much done with you. Hey, here's your blueprint. Here's what we can tweak. And then, obviously, if we need to bring partners in or we need to augment your staff to help with stuff, we'll be able to do that too, but right now, that's probably 25, 30 hours a week, and it's a blast. I love it.
Speaker 2:So if my sales staff starts, can we start from zero with you 100% Build up sales staff?
Speaker 3:Absolutely yeah, I would rather I would almost rather do it that way than have to retrain people. That's not saying we can't come in and fix it, but coming in and fighting your top producers personalities I've had a much easier time with.
Speaker 3:Hey, I've got a sales team of 30, 30, sales team of three and we don't know what the hell we're doing. Right, can I come in and help your seasoned people? 100%, 100%, because usually it's a fundamental thing. But that's where, even on your side, if you're going to do the licensee side of things, everybody get in here with Omar and see you have the weekly call go or just do the. Omar, you do the event somewhere, I'll come speak for zero dollars, assuming they approve it.
Speaker 2:Dude, I've got big plans. Man, I want to do events with multiple speakers. Yeah, nick, you guys also do the marketing aspect right, because so many fucking small business owners, oh, yeah, yeah, yeah, yeah, yeah, about marketing, for sure, for sure Marketing promotions.
Speaker 1:If it's a social side.
Speaker 3:Fine if it's a direct mail side, fine if people hate door knocking, like I'll go door knock with you. I don't care, I've done it with some of my solar people, I don't. Whatever it is to show you, hey, here is what greatness looks like. We can get it out there, and then it's just going to be, as you said, the repetitiveness of hey, what am I learning, what am I doing, what am I struggling with?
Speaker 2:Yeah Go. People are so fearful of the B2B or the door knocking, but the reason why it's still being done is because it's effective, correct.
Speaker 3:Correct, and one of my real estate guys that I follow all the time was like hey, what he's like, I don't care what you're doing. You're doing direct mail Cool If you're door knocking cool. If you're hammered phones, if you're doing the events, he's like you have to do one of them. They all work. I don't care what you do, but you have to go do it.
Speaker 2:Well, people are fearful of fucking projection man, they'll tell you oh well, that's a waste of time going door knocking or B2B. What they're really trying to say is that's so scary. How about if I go to the business and the owner is real mean to me and throws me out? Or how about if I go door knocking in a neighborhood and they tell me to press on? That's really, ultimately, why people say it's ineffective.
Speaker 3:Right, Right. What are you going to do? Oh no, I called you. You yelled at me and hung up. Dude, anybody Cool?
Speaker 2:Cool. Next Dude, I'll say this when we talk about call centers, there are profitable. Call centers are called health insurance. The people doing the ACA and whatnot 100% Believe it or not. People that might look if you're chasing money but you're too chicken shit to call, call, get a job like that man, it's good money. I don't know why people are too fearful, because they want this glam shit, they want the Lambo Right, they want to live on sunny aisles, but they don't want to pay the dues, man.
Speaker 3:Right, Right, Do you want to? Some of the best stuff I've heard was like do you want to look rich or be rich? And you can do both. You can do both, but your average millionaire is driving a seven year old Camry. Maybe it's a five year old Camry, but your average millionaire is driving a Camry, not the Lambo, not the G wagon, not the lifted truck.
Speaker 2:Well, dude, what's funny is people want to emulate GC. And he said that all the fucking time. Man he says he only does all that shit because of the amount of money he's all on people like me.
Speaker 3:He's like you know that jet Right. He's like I bought this jet because I had tax problem. I didn't say tax problems.
Speaker 2:He's like I need to get a ride off.
Speaker 3:Yeah, you sell that by the helicopter still Right Right. So I just rode off the next two years of my taxes, okay, let's go.
Speaker 2:But he tells that people only want, only want to see sometimes, instead of here, and they're like, oh well, I got the rolling and I need the escalate. And that's why I tell people all the time if you, if you want to make money and it's safe, dude, just go to a fucking call center, go pass your insurance license. They'll, they'll, they'll give you a headset. You read a script, people are calling you. Yeah, you know, you upsell them, congratulations. But oh my God, you have to tell people you're, you're doing the ACA thing, making 80,000, 100,000.
Speaker 3:Yeah, yeah.
Speaker 3:Well, that's the that's, yeah, that's the other thing. Like, what is your? I need to define whatever success looks like for you before I come in and help. Oh, because because a a business owner saying, hey, I want whatever, I want to increase the top line or I want to help X the number of more people, oh cool, I don't have any ways to do that. But do you want to do that? Do you want a team to do that? Like, how much more month? Is it a money thing or is it a freedom thing? Cause we can do both but it. But if you just want the freedom, we need to work on who, your training plan. And I need Omar to be able to leave for two weeks. I need the company to run flawlessly while Omar was gone.
Speaker 2:Well, I've seen Nick. He's a service man, so I know he checks the ego. When it comes to his family, when it comes to providing for his family, I'm like what's the same thing with me? That's what I do. Yeah, I might dress dude. I wore fucking cargo packies for like 20 years. Man, it's like who gives a shit? Man, just focus on your family. Focus on being a provider. There's so many jobs out there and we are all in sales. When somebody says, oh, I hate sales, I just want to fucking punch them in the throat. Yeah, because we're all all in sales, do?
Speaker 3:you hate sales. Are you married? Have you ever dated? Do you want me to continue down this path? No, all right, cool, good talk.
Speaker 2:Did you bag that check in high school because you wanted to get some. That was a sale job Right.
Speaker 3:Right, like what are we at the end? The people hate slimy used car salesmen that sell them lemons or your door to door. Cut go nine guys. Who, by the way, those guys made a bunch of money too, if you don't know any of them.
Speaker 2:I grew up, I'm a little older than you, but, man, I remember the encyclopedia guy, I remember the fucking sale guy the ninth guy the Tupperware. Yeah, the person that's doing the MOLM Tupperware and saying yeah dude, right, there's all my bunch.
Speaker 2:When, dude, well, I'm gonna cut your internet one off, but I'm gonna riff a little until you come back. Yeah, the thing with people, when it comes to sales, it's not just car sales, use car, it's not just selling time share. That's one aspect, a very tiny aspect. It's everybody from the movie guy that wants to know if you want a large popcorn or you want to upsell. Oh hey, would you like to become a member of Movico? You have to just look at it this way, man. The selling is just connecting. And how well can you connect? We lost Nick, but that's okay, I love Nick. We're almost out of time anyways, so I'm just gonna riff for a couple of minutes. When it comes to the sales process, always remember this listen. The more you listen, the more you connect, the more you come from a non-judgmental place. And Nick is back. Dude, we lost you, man, I'm back.
Speaker 3:I was like no.
Speaker 2:I spoke. I was talking about the sales process. I was talking about just this easy little tip Listen, just listen, absolutely. If you can listen more, if you can come from a place of non-judgment don't judge anybody just listen. Just come from a place that you wanna understand. You wanna understand their world, you wanna solve their problems. You don't need to know everything about the item you're selling, just know that this is gonna help solve a problem and that's it. And then, if there's anybody that you know I've got questions, that's still a sale. What happens, though? When somebody raises objections, they shrink back. They're like oh man, this is a rejection, right, nick, and I had learned this from doing modules and reading a million books of different people and sales Dude, it's all about connecting. I had to sell Nick to be on my show. I mean, granted, we were gonna talk shit, it's not gonna help me work for it.
Speaker 1:But we were also gonna talk about it wasn't a hard sell. It wasn't a hard sell it was a sell.
Speaker 2:We also had to talk about selling. It could have been just an hour of bullshit, you know 100%, 100%.
Speaker 3:Well, that was the. I was been sent and saw it. If they don't know what the Encyclopedia Britannica was or what the Yellow Pages were, it was what Google was when we were growing up, because we didn't have access to the whole world.
Speaker 2:But Nick, what really sucked about the Encyclopedia Britannica is they didn't give you ABC. It was just fucking random dude.
Speaker 3:Oh yeah.
Speaker 2:Yeah, like.
Speaker 3:M. Yeah, they gave you like the whole world. They're like hey, here's 27 volumes of all of the world's knowledge. And we're like, when you say all of the world, it's how we used to look stuff up in school. Everybody Pre-computer. They're like go grab the Encyclopedia, learn about XYZ.
Speaker 2:Microfist don't forget the microfist to do it.
Speaker 3:Yeah, yeah, they're like oh what do we do, dude?
Speaker 2:oh, and sales. For me was okay. Here's the leads, which was just the phone book, yeah, but they paid for somebody. Or here, here's the Yellow Pages Right, just, financial advisor, call away.
Speaker 3:Go Well, that was back when everybody's number was public. They used to everybody that is newer all my people that are 25 on down they used to have a book that had every single person's number published for your city everywhere everywhere you had to pay the Yellow Pages to be unpublished. Correct correct.
Speaker 2:Yeah, so most people were too cheap. There was no do not call no and there was no. Well, you, you know, once a person, dude, you could hammer away, and it was like the wild, wild West man. It was an effective yes, but you know, it is.
Speaker 3:You never said, hey, I didn't have enough leads. Never Exactly.
Speaker 2:Never Exactly, unless you grew up in a town like Footloose or something like that, where there's like people to call Absolutely, absolutely, okay, dude. One final question yeah, what words do you have for someone that they're stuck? Okay, they're stuck. Yeah, they don't. They don't know they might be an entrepreneur? Sure, their sales are declining. They don't know how to sell. They don't know how market themselves. They just feel like it is what it is, just like Okay.
Speaker 3:Yeah, so so two, two different questions. So for the sales guy, right, if sales are declining, you take this guy and I understand that we're going to get some hate here but you take this guy and yours might be an iPhone, which is fine, but ever somebody in your phone needs whatever product or service you have, and that's as easy as hey, omar, here's what I'm doing now. Here's my offer. Here's who I'm helping. If that's not you, who do you know that I could help? If sales are declining, start with your phone, because there's somebody in your phone that is a client.
Speaker 3:If you are stuck in life, the two two if you're a book person, you are a badass. By Jensen Charo is a great book. Vivid Vision is a phenomenal book. I'm going to brutalize his name because I don't have it in front of me, but Vivid Vision is a great book. And also there's this real cool guy called named Omar who wrote this book called what If it Did Work? That is also amazing.
Speaker 3:And if you are actually stuck, but if you're actually stuck, like, what do you enjoy doing? What can you make money doing it? And then usually, if you feel stuck, it's an alignment issue with hey, I'm doing something that I either don't agree with or I don't enjoy doing. And that's not saying you have to go make money doing what you enjoy doing. If you have $100 to your name and you got Miles DeFeed, don't go find something where hey, I enjoy doing this and this is what we're doing now. Family, right, I need you to make your money, but figure out where the intersection of hey, I enjoy doing this and I can get paid a bunch for it happens and that's where all the magic is right. Like I'm gonna coach forever, whether you're paying me or not for it.
Speaker 3:I would hop on a call or I would go to a client 25, 30, 40, probably even 40 hours a week, depending on where we're at, what we're doing if I wasn't getting paid for it, because I love seeing the aha moments inside of people where, hey, here's what's next. But the other thing I tell people is hey, what did you do prior to the job? What did you do when you were having fun last? And when was the last time you did that again? For me that's hitting a baseball, because there is no, there is. I don't think about anything, we're just gonna go hit it and we're gonna get the mind clear and we're good Right. But if you feel stuck right now, figure out is it what you're doing? Is it an income thing, or is it a relationship thing, or is it just you? Might just be an internal thing, and then one of those three books will help you reach out to me, reach out to Omar, we'll walk you through, whatever the thing is.
Speaker 2:And Jen is an amazing person. She was one of my first guests. Why? Just because I asked. I asked the publicist and they're like fuck it, why not? There you go. That shows you what. If it did work, brother, I love you. I wish we had more time together, 100% Working, but it didn't work out and we were both same people and you and I went on color between the lines, yeah Well, yeah, we were free thinkers. We're not the type to join a cult. No, it wasn't meant. But, dude, the time with you, your energy and just listening to you. Love you, man and dude. Hire Nick. Follow him on LinkedIn. Follow him on LinkedIn. Follow him on Instagram. I love it because he's passive, aggressive, like I thought I was. When it comes to burning bridges, he brings the lighter fuel and he'll do it right, in front of everybody. Absolutely what I love about him? Because he's a real person, he's not some big motherfucker. I love you, dude.
Speaker 3:Thank you. Thanks for the time, brother what if it did work?
Speaker 1:What if you took action and made it happen? It's gonna live in the side of your purpose. What if it did work? Right now, you can make your choice to never listen to that negative voice no more. The hardest prison to escape is our own mind. I was trapped inside that prison all for a long time. To make it happen, you gotta take action. Just imagine what if it did work.