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www.omarmedrano.com
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I never told no one that my whole life I've been holding back. Every time I load my gun up so I can shoot for the star, I hear a voice like who do you think you are.
Speaker 2:Another day, another dollar, one another, one of my favorite episodes yes, I'm being biased, biased it's my own podcast, of course. What if it did work? I'm tremendously proud and excited for my next guest. You know I always talk about moving the needle, always putting Latinos on the stage, and what better place than on my stage? Nestor Guitierrez, the CEO of Rancho Express Lubric, embodies a passion for vehicles and customer satisfaction that's consistently fueled his career for over a decade Purchasing his enterprise in 2020. After eight years and more than 50,000 inspections. His dedication to preventive maintenance is unmatched. A lifelong car enthusiast, nestor focuses on educating his customers about the value of preventative care for their vehicles. He firmly believes in making his services accessible, ensuring every customer receives a complimentary 30-point inspection when unsatisfied with their vehicle performance. Nestor is passionate and ensures that his clients' prized vehicles receive the perfect blend of expertise and integrity they deserve. Nestor is on a mission to help 200,000 drivers of all ages stay safe on the road at an affordable price by 2030. How's it?
Speaker 3:going brother Doing amazing. Omar, thank you for having me on here.
Speaker 2:So where did background man? How did this all start? When did nester realize he had a knack for customer service? Were you always interested in cars? Did you always want to be the car?
Speaker 3:guy, uh, I've always been surrounded by cars, but, uh, I, when I was little, like, uh, the early, you know, teenagers, uh, years, um, I used to have my dad. The only way you're going to be around them is like being a salesman, like he didn't believe, you know, like that was for me, you know, and I mean I get it like, you know, as a parent, you know, like, like he, he didn't go to school himself, so obviously he believed in me, but he wanted to have me do big things. But he just kind of like kidding me, he said that, you know, so we move fast, you know, we get on to college. In college I decided that I wanted to work on cars, mainly because I wanted to help my parents on that side, where if a car went down or they needed repairs, I can, I can help them out at least with that, that we didn't have to spend that much money fixing them. That was my biggest purpose on that, you know.
Speaker 3:So when I started going to school for it, I found a job really close to the college I was going to and it was one of those destinations, you know, like, I had to do a detour and I looked to my left and, sure enough, you know now hiring, I came in and I started as a loop technician and I was bumped up to manager within a couple months and I always used an opportunity I took care of. I honestly didn't like it at first because I was very introverted. I hated talking to people. Customer service was not my thing, I was more like the work on the cars, you know. But as I had that opportunity, I had to take advantage of it and I had to make the best out of it. So I had to break the fear of talking to people and it was mainly because I just didn't like the way I sounded. I thought my accent was really bad. I mean, it still is but like you know, that was my biggest fear at the beginning.
Speaker 2:Your accent brother, don't? You live in Southern Cal.
Speaker 3:I do live in Southern California, but I'm Mexican, I'm an immigrant. I immigrated to the United States in H-8. And it was like, obviously my English is getting a little better now, but like it wasn't like this when I first started working here. You know, I still started a lot.
Speaker 2:Dude. I've been to California plenty of, plenty of times, man. That was just that little voice inside your head. Dude, there's plenty of mexicanos, plenty of latinos there. Man, that was just yourself saying I sound bad. You know what. You went and you push past your comfort zone. You're getting better and better every single day. You and your family are living the American dream, man. They're living the dream you never thought.
Speaker 2:Look at that man. You immigrated here and you're a CEO of a major company. That's because you expanded your vision, man. You had big dreams. You had big dreams. You had big goals. You overcame other people, other mexicanos, chicanos born there, or even people you know, others that have been there generation after generation, generation. Man, you had the cards against you and you overcame that. And with your father, the reason why he said sales is as parents, we're only as good. You know, we do the best that we can, and those were his beliefs, because that's all his vision was. He did the best with the tools that he could, but clearly he did something right. If you think about it from there, from coming from Mexico, to who you are now, you blew it up. Man, you should have your own podcast. Man, you should have your own show.
Speaker 3:It's funny that you say that, because I am I am, uh, creating my own podcast. So, uh, I, I now I also created a conference I have yearly and it's called the infinite growth uh expo, and, uh, I am having the podcast called the infinite growth playbook. So I'm excited for that. It's another new journey, you know. So, um, I really want to share my story and bring in a lot of amazing guests, like you do, and I just want to take advantage of the storytelling, you know.
Speaker 2:Well, I know this guy that I grew up with. He did a TED Talk. He's Hispanic, overcame shyness, became a great sales guy, has a podcast, wrote two books. He'd love to be on your show and he would love to be a speaker in person to your conference.
Speaker 3:Wow, man, we'll have to talk more about that. I'm really interested about that.
Speaker 2:Yeah for sure, man Dude, I don't care if it's in Pueblo, I don't care if it's in T Dude, I don't care if it's in Pueblo, I don't care if it's in Tijuana, I don't care if it's in Ma Salon, I don't care if it's in Canada. Sign me up, man. But yeah, clearly so you went from that man. You see that story, everybody hears about those stories. I used to be the janitor and I worked myself up to you, were patient though right, you, you it was.
Speaker 3:You worked your way up, right, you didn't say, oh man, it did. And then, um, you know, like something I I kind of like didn't uh really explain at the beginning. Um it, I mean, you already said you know everything was against, uh, against me, know the odds, and at the beginning, like the people that were in charge, they were white, you know. So there was a lot of racism. They didn't like me.
Speaker 3:And I felt, yeah, yeah, yeah, I felt it. I felt I felt it right away I wasn't, I wasn't liked, and I was just here, you know, to make the best thing out of it. And I tried to win them over and you know it's still like I did my part. It got to the point where, like, I just got tired of it and I'm like I told my boss, hey, I don't like it here, I'm just going to put my two week notice and I want to leave.
Speaker 3:At that moment he was an absent owner, so he was never here, you know. So he believed everything that his staff told him. He believed everything, you know. So I told him I'm like hey, it's my word against theirs. They've been here longer. I just can tell you right now that I don't like the way I'm treated and it's just unfair. But he started like trying to understand a little bit better about it. I told him the details. Next thing comes in early in the morning, fires them.
Speaker 3:It got a little bit crazy. You know the arguments. But he kept me and he, right there, he said you know, I see, since the day you came in, I saw a lot of potential in you, so I'm going to keep you. I got rid of them. I don't, I don't, I don't work like that. I'm glad that you told me, I'm glad that you didn't keep it to yourself, because it's not right, especially the way that you know they were being racist, you know. So that's not good.
Speaker 3:And like, really, all props really go to him because, as the owner, he's the one that gave me all the opportunities that came my way. He saw something that obviously I wasn't seeing at the beginning. So everything got started with that. You know, like he always tried to help me and I just like I just took it to a whole different level when, when, uh, when working here as an employee, like I would be here, like even when I wasn't supposed to be here, I'll be here, you know, just getting work done, trying to get the shop to be better, because when he took over it was really slow. Uh, he was trying to pick up a business that before it was really good, but when he got it, it it was really bad, so it wasn't as good. So, you know, we grew this thing from the ground up. You can say pretty much, and he really appreciated the fact that I did all the little things no one had ever done for him, you know. So that went a long way.
Speaker 2:Yeah, but think about that man, those guys that had to get fired. You see, a lot of people have those preconceived notions, you know, oh, mexican kid, he's lazy mexican kid, just wants to come here, steal our job, take our benefits. But it's like they. They always have this misconception that how can they steal the job but not work and get all the benefits? You see, it's one or the other. But people say you know what? What they don't, they didn't understand, is you know, quit judging people, dude your work ethic. Answered your, your work ethic and you know what. You rewarded the boss because a lot of times you would have been gone. Not, not, not those other idiots. Yeah, those other idiots would have kept on and you know they would have been telling everybody oh yeah, nassar, that guy was a beaner, that guy, you know, typical, typical mexican. You know, all he want, you know wanted to do, was hang out with with his essays.
Speaker 3:And then that's literally. That's literally what would happen. You know I would like hustle. Like you know, that's how my parents raised me. You know hardworking, and I did everything. You know, like I clean, I did it all. And then they would go ahead and tell the owner hey, you know, he's lazy, he shows up to work late. Uh, he, he's always doing this, he's always doing that. Yeah, they're the ones not doing anything, they were the ones smoking in the back and it was just like that. That's like I mean, if you like, kind of like put that into perspective like that just got to the point where, like I'm like I'm over this, I'm tired of it, Like I would wake up and I would dread work, you know, like like it was really draining my energy. So I'm glad I spoke up and, like you say, as an immigrant, sometimes we don't want to speak up in certain scenarios for that reason that we're scared of what can possibly happen. But I'm glad I did that.
Speaker 2:But you see an immigrant. But the thing is, life isn't fair, man, and you didn't play victim, you weren't crying oh this sucks, man. You know, screw this. You just worked harder. And, yeah, man, you felt like, oh, this, you could have just quit. You did. You kept on, man, you kept on work ethic from your father, your parents clearly instilled that in you. And yeah, man, whenever I hear people say, oh, it's not fair, we need to do this when it comes to politics, when it comes to dude, since the beginning of time, man, life isn't fair.
Speaker 2:The you know, some people will always have it easier than others. Screw it, man, don't worry about what cards you had. Work with what you have, crush it and then get better cards, absolutely, and then get even better cards. That's the way to do it, man. But yeah, congratulations, nestor, thank you. You showed people, brother, completely man. Thank you, brother, completely man, thank you. So, from that to ceo, the rancho express lube now. Now I'm just, that's completely west coast, east coast. It would be like what your competitors it's what? Similar to a jiffy loop pretty much jiffy loop.
Speaker 3:Yeah, pretty much to an extent, because jiffy loop is pretty much like just oil changes, uh, over here, like that's how it was when I first started, but like when I took over, like I started implementing a lot of services that haven't been uh available to like quick loops before you know so, and I do like all makes and models, and I'm talking about like exotics.
Speaker 2:We've done bantleys, we've done all kinds of cars, you know where sometimes jeffy look like they won't even do like a bmw or no, I, yeah, I I'm one of, I'm not your customer or there's drive electric, not because I'm I'm woke or anything, I just want you on must. But, yeah, yeah, I, when I did have, uh, they, they always had like a list. Oh dude, they, they would definitely not do a porsche. Yeah, yeah, definitely not a hummer.
Speaker 2:It's it to them, it's you know your basic you know, to them maybe a sob the old school maybe a sob, that's like pushing it, and that's because vm owned it, but everything else? So then you're, you're, you're, you're sort of like, here I'll throw a west coast thing. So you're, you're like in and out burger and jiffy, lube's, mcdonald's. Then right, but but what? What did you come up with the idea to start doing more, to expanding the products and and to also cater to high-end vehicles, because, believe it or not, there's high end vehicles everywhere. We can't say, oh it's, it's only in in southern cal, because, everybody, there's high-end vehicles in friggin indiana yeah, yeah, absolutely.
Speaker 3:um, you know, when I first took over the business, um, I was focused on on attracting more, uh, high-end vehicles. So then I'm like, how can I, how can I do so? And it's crazy, you know the law of attraction like me wanting so many like nice cars in the shop, like it started happening slowly, you know, and I took advantage of that. I started posting them and then, as other people would see that we did work on those cars, you know, more cars started coming in. So then it got to the point where, like, I had to get my technicians trained on all these cars, because a lot of the services that we weren't doing was because we didn't have the tools, we didn't have the equipment, we didn't have the software to look at the repair manual.
Speaker 3:So that was the main problem, you know. So I'm like, hey, that's a problem that needs to get fixed. That's like we shouldn't stop, because we're not going to take the easy route and be like Jiffy Lube, where we just do oil changes. I'm like I want it to be as convenient as possible. Where they can. If they come in for oil change and they need something else, we take advantage of the fact that they're here, we help them out and then we get them back on the road, so I want to make it as convenient as possible. That was my main thing when I did that.
Speaker 2:Okay Now I mean I've been a million times to Southern Cal. My aunt still lives in Laguna Hills. Where's Rancho?
Speaker 3:Rancho Cucamonga from Laguna is about like 35 to 40 miles, like you could say. Like north, like towards the mountains, oh so away from LA, then Away from LA, yeah, thankfully. Uh, like towards the mountains, oh so away from la, then away from la, yeah, thankfully well, you'd be doing a lot of free service man, though yeah, in la I wouldn't survive no, not, not at all, not at all.
Speaker 2:So, man, that's impressive, though dude, overall, because when talk what, what you did, though, when it comes to branding, did you? Did you have to start marketing on social media? Did you have to start posting? Hey, by the way, we don't just do ford gm toyota. You know the basics. How did that process go?
Speaker 3:So when I first got the business once again, I was only what I was only 20, 22, 23. I forget, but I mean fairly young. I was that person that you know. I know I knew how to work on the car, so all the marketing, all the other business stuff like was new to me. So I just started posting on Instagram just like just like pictures and like just random posts. But then I noticed that it wasn't really creating any traffic. So then that's when I started like doing more research on what other people were doing and I realized that they were posting like specials and talking about more of what they did.
Speaker 3:So I started doing the same thing, like you said, you know, start talking about the fact that we do more services, not just oil changes. We do all makes and models. And now I've taken it to a whole different level where I do a lot of reels. So in those reels I talk about information, how to do services and just quick little tips. And that has been a game changer for my business, because no one else is doing that in my industry, at least in this part where I'm located, you know and there's been a few companies that they try to do the same thing, but it's just like it's not the same. You know, that's something like you can say that I really have to take advantage of it and keep doing more and more and more of that, because I'm really gaining more clientele on that side.
Speaker 2:Yeah, but here, man, I'll let you in on a little secret. You're the only one doing it and I'll give you an example. You see, I applaud you completely. One of the reasons why I'm like man she, you know your agency. Well, it's really our agency. I'm an alum. They're like you have to have them, dude. That's how I grew.
Speaker 2:My business was through social media, was through Instagram, was doing lives. I know you do lives. I've been on a couple. I've watched you. Yeah, thank you. That's how you gain. That's, you see, the power of social media.
Speaker 2:A lot of people just want to go on social media and okay, but I'll do the two things. One will be we're going to talk about, like social media. Joe bob, whoever, nester omar, hey, you know what? Vote for Trump, vote for Biden, this and that. Oh, what do I love? What do I hate? I hate you. I hate just posting nonsense, crap, pissing people off. You don't need to be political Social media. Hey, we just want to see your kids. Fine and dandy. It's to connect. The way to sell is to connect. You're not going to use me if you hate me, so just connect with people and with business. This is what a lot of business people do. I'll say I make believe your competitor. We'll say extreme lube, sounds like something in San Francisco, maybe, or Key West, but we'll call it extreme lube. Hey, something in san francisco, maybe your key was, but we'll call it extreme lube. Hey, we've been in business for 20 years. Use us, dude social media when you want to advertise, show people who you are, what you do, give, feed them information.
Speaker 2:A lot of times people are fearful. Oh well, I can't show them how to fix an AC Dude if my AC breaks in my house. I'm not going to go to YouTube. Yeah, there's plenty of videos. I'm not going to do that. Usually the videos are from AC companies and it's from successful ac companies. Nobody's going to do that.
Speaker 2:You give people. You don't live in scarcity, you live. You live in abundance and you give them information. Give them a compelling reason hey, why, why me? Why my business? But most businesses never post or rarely post. Say hey, tuesday special. They don't grow a following, they don't care. But you're doing that. So you're beating your competitor. I was. I did that. I didn't do that for 20 years because social media wasn't around for that long. But that's what kept me going, that's what kept me growing that's that's what from one store to five. What kept me growing that's that's what from one store to five stores was that I was the only smoothie. I own five smoothie kings. It's like the. We don't really compete with jamba juice because we're not in cali, but that's how you do it absolutely, and you entertain, and none of these.
Speaker 2:I want everybody to know I'm Republican, or, oh my gosh. I want everybody to know I'm a liberal. No man, put that nonsense away. The only party you are is the Green Party. You want people's money and that's it. And you just do it on a continuous basis. Reels work, man. I it was at the end before I retired from my businesses but reels are a game changer, man. People will watch that. Heck. I watch your reels, man. That's, that's how you do it, because people are like on Tik TOK and on Instagram. They just want that. But, man, you get traction and you get views.
Speaker 2:If I had I had a boxer at one time, I had a Hummer at one time If I saw your stuff and I saw your place, I'd be like one. I'm not going to get raped by you know Porsche for an oil change. Yeah, I know Jesus won't be able to. I know Jiffy Lube, but I'll be like, hey, you know what. I know Rancho would do it, and that's what I love, dude. You're growing the business and you're doing it in a fat and a smart way.
Speaker 3:Thank you, thank you, and you know, I'm so grateful that I was able to realize this just recently. Like I really started doing this at the beginning of 2023. That's when I started noticing like other people were like, were like we're really like doing a lot of social media, a lot of reels. So I'm like, let me implement it. And, like you say, you know, like um, I wasn't, I wasn't comfortable with speaking in front of the camera, so that was one of my excuses before, like I didn't want to do it. But I got to the point where I was kind of forced into that. Like I, I forced myself, I signed a contract, we started doing, I started seeing the return and I'm like, damn, content is going great. I could keep doing it.
Speaker 3:So now, like you said, for example, sometimes companies, they want more customers, so they think that by doing a discount, they're going to land a bunch of customers, and then sometimes they land the bad customers and then they're stuck with headaches. So I've noticed that what really worked on the real is just giving information. And what happens when you give the information? People are going to ask for quotes how much for that, how much for this, what about my car? And that's when, like, the tickets convert, you know, and then sometimes like it's crazy, because a lot of the reels that I make, they turn into high tickets just because of the questions.
Speaker 3:And and not only that. You know I'm in an industry that it's pretty burnt. Like everyone goes to an auto repair shop and they're like you're crooks, like I don't believe anything, my car needs and I get it. You know, like it's an industry that you know, like people have been taking advantage of a lot of times. So when I show the customer that you know I'm not, I'm not trying to sell you or like get over you, like one one-time purchase, that's no good for me. You know, like I want a long, long relationship and I I show that we're being honest and that's why I've also implemented like a digital inspection where I can physically show them hey, this is the reason, this is the explanation. That way they feel more comfortable. So that has been a game changer.
Speaker 2:Dude. Here I'll give you an example of social media and I actually it's funny because I did a reel for Instagram and Facebook on it and it's the power of reels. I'm not necessarily a foodie, but if a restaurant does amazing reels, I'll go out of my way and I'll drive over there. And I've gone 30 miles away from where I'm at, where I live, for a pizza because their content was amazing. And there's this burger place in Miami just opened up a couple of months ago and they had the keep it simple, stupid concept like In-N-Out Burger, just burger fry drink and that's it, easy concept. But they have a line out the door. Is it because of the burger? No, it's because of the power of the real, the power of social media.
Speaker 2:And what stops a lot of people too? There's two things. Oh, I'm going to look. No, really three things. One I'm going to, you know I'm going to look stupid. I'm going to stutter. Who cares, man, you're not Grant Cardone, you're not Anthony Robbins, you're not. You know, you're not grant cardone. You're not anthony robbins, you're not. You know, you're not any of these guys. Just throw it up there. Eventually you'll get better and better. You know, when people ask me, why am I so much? Why am I so good at this man? I've been doing this for years. My podcast three years ago it was horrible, but I got better at it. My reels, I got better. My public speaking I got better by doing it over and over. And that's what people need to do just throw the reel, throw it. Who cares? Oh, but two, I don't want. I don't want to look like I need the business hell when you're taking that money yeah to the bank.
Speaker 2:Does the teller ever go? Were, were you desperate? Did you do commercials? Did you do reels for this? This money? No man. When you're paying the bills, who cares? Right, money's money. Those are the reasons why, oh, and how about if somebody makes fun of me? The only people that make fun of me, you know, and people that make fun of you are like some idiot that lives at home. Still, you know what I mean.
Speaker 3:Yeah, and you know, you said something very true. Uh, when, when you say you know, like you, we always try to find the the excuse to not do something. Um, I remember that I shot a reel that I thought was pretty stupid. You know, I was like putting it away. I didn't think it was that good. Um, so I like I put it out for like two months and then I ran out of content.
Speaker 3:Uh, I was waiting on content from my team and, uh, I had that one reel. I'm like I'm just gonna post it. Tell me why that that reel till now, like it's still going viral and no ads, nothing. And I thought it was pretty stupid. But obviously people thought different. And that Rio, I talked about how Bentley uses Volkswagen parts and I was telling them how to get the part cheaper by doing certain things and people share the hell out of that video and it's like damn. So when I saw that, I'm like I got to do more videos like this, so it was really good, because you never know what reel is going to go viral. And after it goes viral, obviously you can kind of like get an idea of what people liked and keep doing that, you know.
Speaker 2:Of course, and sometimes too, man, just post it. Who cares how many likes, how many comments? You know what People like, oh yeah, but I don't have the same likes and comments as hot chicks. Well, dude, like I told you at the beginning of the podcast, life isn't fair. Yeah Right, just focus on what you're doing, what your work is, and you keep on posting and you do it on a continuous basis. You'll get the following. You'll get business. Don't worry about kim. Kardashian has more views. Oh my my, my ex-girlfriend. Who's hot, has more views. Who cares, man, worry about your business and worry about your industry. Like what you said, no, none of your competitors do it. So do it, man. You know none of my competitors. The Planet Smoothie, the Jamba Juices that were down here, the Tropical Smoothies they weren't doing that, man, and I was doing it and people were like oh yeah, your competitors don't.
Speaker 2:And I'm like yeah, I know they don't, I follow their social media religiously. I was watching their social media like some of these people watch their ex-girlfriend's content. Yeah, so you see, congratulations, man, you, you, you mastered branding thank you promote, promote, promote. How many days do you do, do reels or promote or throw something up?
Speaker 3:there's every day that ends in y, you know yeah, every day, every day, like the more reps, the more uh business you get. You know, in the long run, at the end of the day, people. So I learned something you know people are gonna buy uh from who they see on social media. You know. So, uh, if someone constantly sees your content, they might not like it, but when they need something like oh rancho express, you know they always talk about this. Let me go check it, it out. And that's just the power of that.
Speaker 2:That's the power. What you're doing is you're planting seeds. Yeah, before social media, this is a crazy story. I used to either get in a blow-up cup, an inflatable smoothie cup, or I would spin a sign for continuous days. Now, did those people come right away? No, but what you're doing is oh, hey, you know what. I'm going to go over there, you're right. Hey, you know what. I'm going to go to Rancho Express next time Because you place that thought in them. That's why billboards work. Yeah, they say they're expensive or it takes 20 times, 13 times to drive by it, but eventually you're going to drive those 13, 14, 15 times and you're going to be constantly. You're going to be like oh yeah, you know what the, the bentley needs an oil change. Do I, do I, to pay? Well, I don't know how much. I know a Lambo is like $5,000 for $3,000 to $5,000. Do I want to pay that much for an oil change? Or do I want to go to Nestor's and go to Rancho and know that I get good quality?
Speaker 3:Yep and way better price than it.
Speaker 2:Now that's something too, man. I'm pretty you, you're good at the referral game, right oh?
Speaker 3:absolutely. You know, yeah, um, I, I, I have a referral program for all my uh, my clients, all my customers that come in. They get a credit. The person they refer to get to credit and credit. And for my employees, the same thing For any ticket they bring in after a certain amount, they get a percentage of the ticket. And also for regular service, they also get their money. So I'm giving money to everyone that refers my business.
Speaker 2:You know what? And you go the extra step, you go the extra mile. Nobody else is on that man it's all about customer service, right?
Speaker 3:Everyone's out there doing the coupons. The $20 off the $30 off. That's just not the way to do it not the way to do it.
Speaker 2:That's nester. You know what? That's no way to build a brand. Anyways, that's not your customer, because you know what happens when you don't have that discount anymore.
Speaker 3:They're not showing up.
Speaker 2:They don't show up, they're whores, they're only because of the discount. A customer isn't there. Oh, I'm only going to go on tuesday, I'm only going to go on Friday because of the deal. When you discount yourself, like couponing, like that, you're devaluing the product, you're devaluing the service and you're devaluing who you are. I agree and yes, it's always about customer service. Here's a perfect example You're in Southern Cal. You know what separates magic mountain, six flags, knott's berry farm and anaheim and disneyland, just what is customer service.
Speaker 2:Not only do they go above and beyond. I've been all three, by the way. Okay, one disneyland I don't see people, sheriffs and all that walking around with shotguns, like at magic mountain. So that's always like it, iffy. But yeah, dude, that's why people go to vegas instead of gambling. There's gambling everywhere, every state man. When you over promise, you over deliver and you make people feel special people are gonna go yeah people are gonna go.
Speaker 2:Man, people, people don't go. Oh, I'm gonna wait for that discount at disneyland. I'm gonna wait for the discount at the moral, at at the win or at season's palace. High-end places don't discount because they value themselves. It's a premium product. So what if people want to pretend they're premium, then there's a disconnect. When you're like, well, I, I, I give out discounts, coupons, left and right yeah, just look at all the big brands.
Speaker 3:You know like, like you don't see gucci commercials, you don't see louis vuitton commercials on tv, because that's not where their customers are. Their brand is so big that you know that they people know the what it's worth.
Speaker 2:You know so it's just that's the way I see it, you know no dude that's the same way man, okay, burberry, uh puts five, uh throws like in a big bin and puts a big fire, burns all their excess inventory and people, oh, why don't they? Because they don't want to devalue their stuff. Yeah, louis vuitton, if somebody wanted to scam, went into the store and put a scratch and go, oh, can I get this at a discount? No, what they would do is they would take the scratched item, they would throw it away or whatever. They'd burn it and they'd give you another one, pay full price. There's no discount outlets anywhere in this world that sells Louis Vuitton. Yep, you can't go to the Lambo store, a dealership or Rolls-Royce and go. So where's the rebate for these bad boys? I want one Rebates, I want my cash back. Can we negotiate maybe $30,000 off?
Speaker 3:Yep.
Speaker 2:They'd laugh, man. They'd be like this isn't Subaru brother. They'd laugh, man. They'd be like this isn't Subaru brother. This is the Nissan man. That's true though. So, man, you know what You've evolved because, when it comes to marketing and social media marketing and building a brand and all that dude, I had to learn through going to seminars and spending money. You didn't have to do any of that, man, you're. You're a step ahead of everybody, um.
Speaker 3:I, I, I. I've had, uh, I've attended, a lot of seminars, actually a lot of, uh, a lot of conferences.
Speaker 2:I've invested a lot of money in personal development, but, like well, I'm talking about, besides GC oh yeah, yeah, that's what I meant, dude, trust me, I know I I know you're part of gc, you're part of 10x stages, man yeah, I'm a 10x business coach now too, look at that, so so am I. So you see, that's why you need to invite me to your reference man. Yeah, I'm a, yeah, I'm a licensee that's awesome.
Speaker 3:Yeah, I'll be happy to have you over here.
Speaker 2:So so, nestor, where, where do you envision what next? What, what, where would you like to see? Not only Rancho Express, but what would you like to see? Which division for Nestor?
Speaker 3:So I want to have at least 150 Rancho Express nationwide. I'm thinking about changing the name just so it fits nationwide. It's not just like Rancho Express. I'm working on the name, but I want to make it a franchise. I want to make it a franchise and I want to make it next, maybe within the next seven years.
Speaker 3:Just like you said, you know where the automotive world's going like. Everything's going like towards hybrid, electric. So I feel like the value of the business will not be as high after 10 years just because there won't be as many gasoline vehicles as there is right now. I mean, just if we look at the car count that comes, comes in, uh, like before, like just five years ago, like we would still get a lot of like cars like, uh, like 1990s. Now, like I think the oldest car we get like, uh, it's probably like in the 2005, 2006.
Speaker 3:So we're getting newer cars and a lot of people too, like a lot of shops, are closing down for the same reason that they don't even know how to do anything on a hybrid. So I I stay up to date on that sense with my technicians. We service Tesla, so we, we there's still services that you can still do you know? But I just want to make an exit and I want to focus more on the investing side in real estate, and that's that's my main vision. I want to have financial freedom.
Speaker 2:No, I want to have financial freedom. Nestor, this is one thing I have to tell you, man, not everybody's Gavin Newsom. So we're not going to be 100% electric. Maybe the governor of California thinks we're going that way. But, dude, it's a niche, it'll never be the majority. So I think you're, you're safe and you know, unfortunately for greta, you know she can scream how dare you, how dare you? But overall, we'll always have combustion gas engines people, people, I mean I don't.
Speaker 3:I mean nothing, nothing against Musk or anything, but I don't really like electric vehicles just yet, because I see a lot of malfunction on some of them, and the only I mean obviously there's always pros and cons. In this case, it's like the fuel economy it saves you a lot of money, no longer have to pump gas. But then I just like I like to hear that you know that that gas pedal, like me personally, you know. So I don't see myself getting any, any hybrid or any tesla anytime soon, just because of that fact. And I know some people are like that. Some people you know you said it they have mixed feelings about it too, but I know it's not gonna be completely out, but that's just the way I see it.
Speaker 3:Like, um, newer technology, even even if it's not fully electric, like things are changing, you know. So the the thing that's gonna hurt businesses like like mine is a lot of brands, uh, like european especially. They're starting to void warranties. Uh, if you don't take it to them. So, for example, you buy a brand new bmw and they tell you like if, if you don't take it to them. So, for example, you buy a brand new BMW and they tell you like if you don't buy the services to them, like if anything happens to the car, the warranty is going to be void. So now that that's going to hurt small businesses in that sense where, like you might not be able to even get those cars unless the people that bought the vehicle they opt out. But like that's that's what I mean with that that bought the vehicle they opt out, but like that's that's what I mean with that.
Speaker 2:Yeah, no, no, that, that was just saying that I also wanted to poke fun of the Gavin and the Greta.
Speaker 3:You know they. They've been saying this. I remember when I went to a conference in 2019 that you know that by 2025, like, all vehicles are going to be at least hybrid. Like you look now like it's not happening anytime.
Speaker 2:Really soon, man, dude, when I was a little boy, they kept on saying that we're gonna run out of gas by the time, you know, in a few years yeah, yeah I.
Speaker 2:I was a little boy 45 years ago. I'm 50 and we're still running into gas one day, or the ozone, you know, we're supposedly supposed to be all underwater by the time I was 50. It just doesn't happen. Sometimes, you know, things are just. It depends on who's donating the money. But, dude, when any of these crazy things that people talk about, you and I will be both long gone.
Speaker 2:Yeah, absolutely so but, man, I would tell anybody that that's in and I knew the name, rancho Cuchamonga, because you guys have a minor league baseball team there. Yeah, yeah.
Speaker 3:They do.
Speaker 2:Yeah, they do a lot of they're like you the name rancho kuchamanga because you guys have a minor league baseball team there.
Speaker 2:Yeah, they do, yeah, they do a lot of uh, they're like you, they're they're great at marketing. They've been known for their uniforms. They've been known for everything for like over 30 years, now 40 years. Yeah, that's what you always have to do, man. There's plenty of competitors, there's plenty of everything. Everybody has competition. There's so much noise out there. You just have to do man, there's plenty of competitors, there's plenty of everything. Everybody has competition. There's so much noise out there. You just have to be louder. You just have to be like hey, I'm here, I'm here, I'm here and people will find you. Man and dude, you've said it best. I know everybody.
Speaker 2:Nestor believes in also complimentary 30-point inspection for all vehicles. Right, yeah, that's true, dude. That's going above and beyond. That's going the absolute minimal. You're doing other services for gratis and whatnot to show, hey, I mean business. I want it to be a win-win. I want my company, I want Rancho Express to make money and I want you to be satisfied. You're creating raving fans. When you create raving fans, that makes it easier to have loyalty. And also, man, if you have raving fans, you're gonna be like holy smokes. Where do you get your oil change, dude? Have you heard of Nestor's place, rancho Express. The place is outrageous, man. Always, I always feel safe. I always feel like I'm not getting taken, because every time I go to the dealership, not only does it take forever, but then they're like oh, by the way, we found out 10 different things that are out of warranty that we're going to have to fix. I just want you to know that later, before the car blows up, before it goes boom that's how it is, unfortunately but man, you're dude.
Speaker 2:I'd love your story. Thank you, you've. You've overcome. You came here. You came here because your father saw, just like everybody else. Brother, you said you're an immigrant. None of us are indigenous, none of us are natives. Everybody came here from some time or another Dude. I'm always going to be considered. My kids are considered. They have a hyphen. They're Latinas, we're Hispanic. Yeah.
Speaker 2:And my family's been here since the 50s. So just embrace it. It just, it just means that you're a little browner than me. We're all Hispanic. We're all Hispanic. You're hungry, and there's so many books out there that will tell you that we need immigrants. The reason why America has grown and grown at such a fast rate is because immigrants always bring innovation and hunger, hard work, not hunger like with people. Oh, I want to be fed for free. No, people are hungry, man, your father was hungry. You were hungry to want more, to be more, to do more, to see more. So, hey, man, congratulations on all that. Thank you, I appreciate it. So, nestor, so, nester, where in southern cal? Because, believe it or not, I I have a lot of listeners in in southern, in california. I went to school in louisiana. Nobody listens to me in louisiana, but california, like what tupac once said, they know how to party and they listen to me. So how do we find rancho?
Speaker 3:express loop. Uh. On instagram, you can find uh rancho express loop inc. That's, that's our handle name. Uh same as tiktok and uh we're located in rancho cucamonga, in the inland empire. And uh, my personal handle is the Nestor Gutierrez, on all platforms.
Speaker 2:Follow Nestor. I love his content. I watch his content. The man pretends he's shy. The man says, oh, all this, he does lives, something everybody needs to do. If you want to grow as a business, if you want to grow a a business, if you want to grow a following, just do lives. Be entertaining, be being informative yeah, that's all it is like master, thank you.
Speaker 2:Well, master, I have to ask you this question go ahead. What words of wisdom do you have for just the person that's sitting on their couch, the person that quit on themselves, the person that says just it is what it is, the person that thinks that they're unlucky, that life is unfair? What words do you have to motivate, to inspire, to get them off their asses and do something amazing?
Speaker 3:fire to get them off their asses and do something amazing. Uh, you know, the way I look at things is like uh, we only have one life and you have to make every single day, uh, the best, and if you're not getting better by the day, don't expect any progress. So, the way I see it, there's every, every second, people are dying, you know, wishing that they had our opportunity. So if we take that for granted, that's disrespectful to other people, you know. So just think about your, your current situation, and how much worse it can be, you know. And then like, for me, that's just the way I look at life, like no problem is big enough and if it's not costing me my life, like I kind of keep pushing forward and I kind of like make things happen. You know, change generations.
Speaker 2:Mic. Drop right there, man. Dude, I have to say I was completely honored that that 10X Ages wanted you to be on my podcast. I was honored that you wanted to be on and that you didn't mind having to reschedule.
Speaker 3:Of course man. Thank you, thank you. I appreciate every opportunity I get, so thank you.
Speaker 2:And this is something you might not know, but I tell everybody that there's two things. One goal that I did to write my books was I wanted to change one person's life, then two people's life, and then just create a movement. Maybe I'm doing that, maybe I'm not. The second thing is I want to eventually have seminars with all Hispanics, all Latinos, because I'm sure you've noticed this, going to all these seminars, that our people aren't there. They might be working it, but they're not in attendance. It's because they don't believe, they don't see, they need their visions expanded, need to see that, yes, there are Latinos, there are Hispanics that are entrepreneurs, but, yes, there are Latinos, there are Hispanics that are entrepreneurs, that are speakers, that do write books, that achieve great things, that are immigrants that didn't have all the cards but they overcame.
Speaker 2:And my goal is eventually you'll be on that stage and plenty of them will be on that stage and it'll be like damn, and you know white people, every, everybody, but it'll be something to showcase. We have arrived and and we're doing, we can and we'll keep on doing amazing, massive things, man and you. And thank you to your father, your parent, your family, and thank for your, the epitome of what if it did work, because you keep on doing what you're doing and you keep on showing people. Hey, look at me, it can work and it's working just fine for you, brother.
Speaker 2:I appreciate you, thank you man, I appreciate you thank you for the time, thank you for the opportunity and you know I'm honored. Hey, thank you.
Speaker 3:Love you, brother, and I'll keep on watching all your material thank you, brother, you take care, and very nice being on here as well, all right bro, thanks take care, thanks Take gotta take action. Just imagine what if it did work.