What If It Did Work?
What If It Did Work?
Marketing Yourself: The Art of Being Memorable in a Distracted World
Authenticity in business marketing isn't just a buzzword—it's the difference between being forgettable or memorable in today's attention economy. In this candid conversation with title attorney Justin Nepola, we dive deep into why most professionals struggle to effectively market themselves and how embracing your authentic personality can transform your business results.
Justin shares his journey from traditional attorney marketing to becoming what he humorously calls "an amateur social media clown that people seem to be entertained by." His approach flies in the face of conventional wisdom in professional services, where buttoned-up presentations and corporate-speak remain the norm. Yet his willingness to be entertaining first and educational second has created a following that consistently converts to real business.
We explore Tony Robbins' provocative claim that "the information age is over" and how we've entered the entertainment age—where attention, not information, is the most valuable currency. This shift requires entrepreneurs to rethink their entire approach to visibility and client acquisition. As Justin puts it, "I'd rather have a hundred people as fans with 25 of them as clients than have the blue check or golden sombrero."
The conversation takes fascinating turns through traditional networking (and why it often fails), the courage required to put yourself out there authentically, and why checking your ego at the door might be the most profitable business decision you can make. For anyone struggling to stand out in a crowded marketplace or feeling stuck in outdated marketing approaches, this episode offers both practical wisdom and permission to break free from conventional constraints.
Ready to transform how you approach visibility in your business? Listen now and discover what might happen if you asked yourself: "What if it did work?"
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I never told no one that my whole life I've been holding back. Every time I load my gun up so I can shoot for the star, I hear a voice like who do you think you?
Speaker 2:are all right. Everybody. Another day, another dollar, another one of my favorite episodes of my favorite podcast. I'm biased because it is my own podcast. What if it did work? This is a first, believe it or not. I have never had anybody that I worked out with 11 years at my first crossfit gym, the second, my new home, for almost two years now. Well, nobody talks to me except for this guy. That's because I'm socially awkward. But everybody that that listens to my show and follows me knows that, without further ado, the man, the myth, justin Napola. He's from Fort Lauderdale, one of the greatest attorneys of South Florida, a title attorney, a fellow University of Miami alum. He's a crossfitter. He's a friggin' Spartan guy. He's an obstacle, any obstacle that there's out there. He's the man, he's the myth. He's a frigging Spartan guy. He's an obstacle, any obstacle that there's out there. He's the man, he's the myth, he's the legend. Justin man, hey, welcome.
Speaker 3:Oh man, omar, thank you so much. That is quite the intro. I don't know if my ego can handle that Dude your ego and we're going to talk about this.
Speaker 2:I love. I social media stalk you. I social media stalk people that have that goes both ways man dude, there's only a few out there that are entrepreneurs. Dude you and this is where I want to talk to people about you you do it best. You're compelling, you're entertaining. You're entertaining. You show every aspect of your life. Dude, you're a title attorney. Think about it. You're competitors. We're frigging boring.
Speaker 3:It's a boring job. Yeah, dude.
Speaker 2:I mean, but you make it exciting.
Speaker 3:You make it compelling. I appreciate that. I mean honestly it's If I just sat and talked about title, hell, if I just sat and talked about real estate all day, people would still get bored. I have to make it somewhat entertaining, and so that's what I try to do.
Speaker 2:Was there a trial by fire? Like did you have your original account was like. I'm Justin Nepala. I've been doing this for this many years. Hire me, like most people.
Speaker 3:It was not. I probably should have taken social media more seriously and done it that way in the beginning, but I always just tried to have fun with it and enjoy it and I was like you know what, there's a million of me. If you don't like being the real person that I am and just having fun with it and you want somebody who's you know just stodgy and a plain boring lawyer, then that's fine. Like I understand that. But I couldn't do it. I would just lose my mind if I had to sit and just talk and give legal advice or you know title tips all day on social media. I couldn't do it.
Speaker 2:You know, former entrepreneur, one of the things that I love to do is I love to look at other people's business and dude. I love you enough that, if you did suck, I would give you advice or pointers, and I appreciate that. But the one thing, though and this is, I have to applaud you, because most people that do crossfit and dude doing it for 13 years or whatever most people are just focusing and that they have small businesses. They're in sales, but their focus is posting about their prs, or posting about wildlife, or posting about whatever competition that they crushed, or or their body fat, and it's like well, you're not an athlete, so why can't you just post about what you do?
Speaker 3:In my defense, I have a t-shirt that says athlete on the back. In my defense I have a t-shirt that says athlete on the back.
Speaker 2:I think that means you are an athlete, dude, I envy you in so many aspects. Dude, you should be like me. The cripple, the guy I dude you finished the half marathon. I never thought I thought I would be like those old athletes that you see they're 70s. They're like, oh, they're, and they're doing it. Never did I think that one day, without warning, it would just end, and that I could never do what I really like to do and go hang out with a bunch of people like that but that's just I.
Speaker 3:That just says that much more about you. That you know because it can happen to anyone. In a blink of an eye your circumstances could change and the fact that you still get up every day and get your butt to that gym and move and work through all of you know the pain and the ailments and everything you've been through. You know because you still have that heart of an athlete. You still have that heart of the person who did all those marathons years ago and just because your body may not want to act and treat you the same way as it did when you were in your 20s, you still have that mindset and it says it just in my 20s.
Speaker 2:I was waking up all right, I don't know exactly what dude, I was the type that I was going to bat rouge every weekend. Dude, I'm fair enough. Brothers, I wish in my 20s no man, definitely, definitely in my 30s. But yeah, thank thank you for for for stoking my ego there. I should have just gone with it and like, yeah, man, you know my 20s. I was just focused on dude. I even know what a 5k was in my 20s.
Speaker 2:I I think the only thing I did from like 18 on was when I was getting hazed after I became an active. It was like I I didn't work out for anything. The reason why I did all that crap was I wanted to show my two daughters. I didn't't want. You know, we're seeing kids now. Man, they're obese. Their definition PE is not even mandatory. Now it's like an elective. Kids, don't. Kids are soft, both physically, mentally, and I just wanted to give them that. Hey, I suck, but but you know you, you you see your mom stretching me out after doing a goofy or dopey and I shouldn't be out there. But if I can do this shit, you can and and you know they, they did that. And if that was the only that, that was the only reason.
Speaker 3:And you know they no, but that's the that's honestly the best reason that really is is you want to set that good example for your kids. I I know there's some statistic about you know that when parents exercise and work out, the percentage of children who do it throughout their life skyrockets. I don't know the exact numbers, but I know there's definitely a correlation and I have the utmost respect for people who look at like. I'm not going to lie. I always went to the gym for vanity. It wasn't because you know, I cared like oh, I want to when I'm old, I want to be able to play with my grandkids or any of that shit. No, I just wanted to look better, dude.
Speaker 2:at least you're honest man.
Speaker 3:And I love Oreos and shitty foods. I was like you know.
Speaker 2:I got to work out oh dude, me too, though man. And work out, oh dude, uh, me too, though man. I and this is sad I only eat clean if I do like a 75 hard, or or like a second phase or a third phase of 75 hard. If not, dude, life's too fucking short man. I've got size 30 all the way up to 36 in ways, man, because, because, you know, can I eat paleo, or clean, or Mediterranean? But, dude, when the day comes and I have to meet St Pete, I want him to say, hey, you know what you gave it your all. You lived your best life, exactly.
Speaker 1:I would want to be like St Peter.
Speaker 2:before you, let me in what type of diet is in there. Is it you know? Are we going to eat clean?
Speaker 3:No man, no of course You're walking in there. That's all that good Louisiana food you've been eating.
Speaker 2:Dude, if I walk in it's like after a million years of purgatory Exactly 100%.
Speaker 3:So you got to have that balance for sure 100%.
Speaker 2:You gotta have that balance for sure, justin, I want people to follow your lead because, man, I'll give you examples and these are people that I've followed. A guy that I grew up with. He has a body shop, successful body shop, but you wouldn't know about it because his business page he's posting his side women. I don't know how his, his wife, approves of this. He posts his dysfunctional behavior, posts like his brother and it's like dude, aren't, isn't this your business page? That's one extreme. Or you have the other that's like yes, I'm joe, I'm the ac guy, use me, use me, use me, I have a special, I have a special and you know, it's like, consistently, like they're not really giving out information you do. You give reasons on why you need an attorney.
Speaker 3:Yeah, I try.
Speaker 2:You inform, you make it fun, you do outlandish shit, like when you go out there with a sign yeah, that, that's my favorite that's your favorite. Oh, thank you yeah, dude, because think about it, man, we all have egos, dude. I mean, look, look at the two. Oh, we were both um along, dude, who gives a fuck? But you know, that's the ego, yeah look at all these people.
Speaker 2:We went to the? U. We didn't go to FIU or FAU, and I know you checked the ego at the door because deep down inside you're like what the fuck? How about if? How about if somebody sees me or you know?
Speaker 3:Exactly. But you just fucking go go straight to that man. I appreciate that. Um, I mean, look, but also part of it is ego, it's it's attention, and if somebody sees it, somebody you know, if they remember it, if I stand out in the market a little bit, then it was time well spent. So, like, yeah, do I have the ego that? I'm like, oh, I'm worried'm worried that somebody is going to laugh at me or I'm going to be embarrassed.
Speaker 2:No, Well, dude, most people do. Though, man, most people will not throw an offer on Facebook because of two things. One well, I don't want people to think I need business. Well, I don't think Chase Bank is like Justin. Now, this deposit was it because you went out marketing and you were asking for business. No man, money when you have to pay bills, when bills are due, it doesn't matter, and you know. That's one thing. And two, they're like well, how about if somebody says I post too much? How about people say I'm too pushy, and it's like well, I'm. If somebody says I post too much, how about people say I'm too pushy? And it's like well, I'm sure you've had one or two people, dude, those aren't your friends, those aren't people that are going to do business with you.
Speaker 3:if they're going to tell you that, I've been very, very fortunate in that I really put a lot more effort into the social media over the past year, year and a half, and the response has been overwhelmingly supportive and positive. It's been great. People really enjoy the nonsense and appreciate. You know, all right, there's some thought and effort going into it. I have recently had a couple of haters who are, you know, trying to differentiate themselves by downplaying what I do. But you know what? That's great. By all means do it.
Speaker 2:But, dude, they're hating on you. It's because you're doing. If nobody's critiquing you and you're playing it safe, then you suck, dude, exactly.
Speaker 3:I just want people to remember my name, that's all that matters.
Speaker 2:Not everybody's. Your frigging client, not everybody's your prospect.
Speaker 3:Oh, and these are competitors. They're not even prospects or clients. I really I don't lose sleep over it at all.
Speaker 2:Oh, dude, for the only. I was like an innovator, like I was tired of being the entrepreneur that had to hold the sign, cause, or dude, I would get in a smoothie King, cop a blow up and ask for business and pass out coupons, yeah, and then it was just like.
Speaker 2:When the internet came, I'm like man, screw the 1% return on coupons or the spinning arrow and all that crap and it was like you know what a tool man and people, people see it for, people use it for stupid reasons, instead of you know sure I mean yeah, dude, but it's it's literally a tool, man, and what upsets me is when there's all these businesses that go under by when they could have simply just marketed, and marketing could be $0. Dude You're, it's not like you're. You're spending a thousand dollars a week on that spend. You're literally getting people because you're entertaining.
Speaker 3:That's yeah, exactly that's all I do is, you know, I spend some money on the videographer so that the quality is better, and, uh, somebody works with me to kind of create my vision of nonsense and she comes up with some amazing ideas as well. And between the two of us that's it, so it's not a lot.
Speaker 2:But, dude, even the ones that believe it or not, most people when it comes to content, content, content is king man. We. We know you're not anthony robbins, we know you don't have a. You know a full-time videographer, editor, sound guy, and when you but?
Speaker 3:it's. It's funny. I don't mean to interrupt you, but it's funny. You mentioned tony robbins because I recently heard a quote by him in an interview he was doing and it really struck a chord with me. He said the information age is over. We have all the information in the world in our pockets at all times. We are in the entertainment age now. You have to entertain people, you need to get their attention, and I was like you know what? That's a thousand percent right like. So that's why I don't want to be boring and just give boring information. You have to entertain people because there's so many distractions.
Speaker 2:If you don't grab somebody's attention right off the bat, they're already going to the next reel, they're already going to the next video, justin. You can be telling someone the cure for cancer or the cure to look 20, 30 years.
Speaker 3:But if you're boring, they're going to tune it out in a second.
Speaker 2:You're a thousand percent right I mean in general, our we have short-term memory, but attention, but now, man, uh, with these kids and all that, it has to be boom, boom, boom, boom, and that's you know, you're, you do that and but it's look, it's not just kids, I mean.
Speaker 3:I know for a fact my attention span is not what it used to be when you know I was in my 30s and 40s it. It takes work for me to read a book now where I can sit and read for an hour at a time without picking my phone up because it's well, dude, because we just have dude the, the dopamine dude, it's like exactly you know, it's like we we need the constant stimulation, we we need the audible going, we we need think about it.
Speaker 2:Musicians now have to do a song that at best is three minutes long. Yeah, you can't go for the tool eight minutes song no the jane's addiction, or even led zeppelin or rush, if we're gonna go back you are, you're a thousand percent right yeah, every song is timed out. An extended song these days is literally like over three minutes you're a thousand percent right.
Speaker 3:Ever tell them something like that.
Speaker 2:Dude our bands now are like every song is like two minutes and 55 seconds Mm-hmm. And it's not because it's reggae, not because you know it's our audience, it's just in general, that's yeah, dude, you're going to lose somebody. Nobody wants to hear the guitar solo, nobody wants to. You know the jam session. You know the guitar solo, nobody wants to. You know the jam session? No, you know, nobody wants the jam bands. I mean, yes, fish and the dead and all that are out there, but most people don't want that. Most people are like okay, I want to hear all 60 songs within an hour and a half and I want to get the f out of here there's no, I don't know I don't want the springsteen four-hour concerts they artists know.
Speaker 3:Now that you know their, their route to popularity, their route to money is through like a tiktok sound. If they can get you know a 30 second clip to go viral, they're set. You don't well look, you and I both love the dirty heads. You know how much bigger they got after Vacation came out.
Speaker 2:Dude my kids. I forced them to listen to reggae but they love the Dirty Heads just because of that.
Speaker 3:But a couple of their other songs and it's their most overrated song. It's so played out.
Speaker 2:Oh, dude, out of all their songs, I would have to say them, and Medusa, it's like oh, oh, I still love medusa, but if I never heard, it is like their their original vacation. Yeah, but but yeah, man, it's I. I think it's a, it's been a science, because even vegas knows.
Speaker 2:I mean literally every concert, every show, an hour and a half so you can get the f out and you could get more stimulation, and you can gamble, and you can spend more money. And then everybody I mean that's why tiktoks dude, if you and I did reels, those 10 minute tick um on on tiktok, really who? The hell is gonna sit there of and watch no of course not. Okay, yeah, unless we're like hot chicks, like you know, washing cars or something.
Speaker 3:Nope, and we're not.
Speaker 2:Yeah, exactly, nobody's going to be like oh wow, you know, omar Madrona had that very thought-provoking 10-minute conversation there. It was very stimulating. I was just hoping for 30 minutes but it only lasted 10 minutes. But but, yeah, man, no, um, marketing 101. And and literally it's funny because I I thought you were gonna tell me somewhere that yeah, I, I paid one of those gurus no, you know this, this whiz kid on on how to teach me how to go viral or how to get an audience.
Speaker 3:I haven't gone viral at least not by any real metric. But I feel like I've gotten something better because, like, look, you can go viral and you know. People all over the world see your video and it gets you know hundreds of thousands of views, but they're not going to hire you, dude, but they're not hiring you, but yeah.
Speaker 3:But if all my friends and family and people locally and the people I work with and my potential clients all see it and are all talking about it, that's way more valuable. When I go to a networking event and somebody goes, you need to follow him because he's got the best content. That's priceless. That's way more valuable to me than if one of my videos ever goes viral one day and I get a ton of views. It's like all right, super, but it's not going to turn into business.
Speaker 2:But dude, think about it. You, you have people saying, follow you. Imagine it was the opposite with most people. Imagine if, okay, we, I worked, we work out for the next three, four, five, six years I buy a bunch of properties, other people, and they don't know a thing about you, they just see you as the mature athlete that shows up every day and kills it. It's like double unders, is not going to pay, just its bills especially since I found out I can't do double unders.
Speaker 3:I thought I was doing, it turns out I was just doing a fast, single, very upset with our coach we're gonna have to talk to cody then, man, he, he never caught that he's never quite. Mike caught it in two minutes. He filmed and slowed it down. He's like you're not doing double unders. I'm like, damn, it Ruined my day.
Speaker 2:Oh, dude, if you ever see when I could do double unders, I look like I just watched the Wang Chung, everybody have fun. Tonight it's like, okay, no, I'm not doing a seizure, I'm doing double unders. But yeah, people focus on on goofy shit. Imagine if you spent all your time now and a lot of people would do this like, man, I gotta master double unders. I mean, screw, screw this mma money making activity. Let me focus on double-unders. And it's just not that man, because it could be. Oh, let me focus on benching 225. I see all these videos, dude, all these reels on Facebook on the percentage and how awesome it is to do 225. That less than 1% of the people that go to the Globo gym can bench 220. But, in the grand scheme of things, who cares if you can bench 300, man, is that going to get you more business? Is that going to get you more?
Speaker 3:And that bench press videos not getting you any more followers, any more attention. Not getting you any more followers, any more attention. It's like you know what? The average person can't tell the difference between a 95-pound bench press and a 225 and a 300. It all looks the same to the average person. I did that silly push-up, pop-up thing onto the boxes the other day. People went bananas. They're like oh my God, that's the greatest thing I've ever seen. I was like wasn't really that hard, but it looks a lot cooler on social media.
Speaker 2:It looked good for me because I'm a lefty so I'm clumsy and I'm old, so I know the outcome if I tried that. But yeah, dude, I used to focus on, or I would always see people focusing on, like you know, beating themselves up. Oh my gosh, I just did that marathon. I was wanting to hit five hours and I got five hours and five minutes and it's like okay, but who cares, you got the medal, you know. You got the glory, but you know always focus on.
Speaker 3:I mean that's human nature too, I mean I do, but I mean we all get down on ourselves and you just have to remember it's the accomplishment that matters it's the accomplishment man I've.
Speaker 2:I've never, every person I've ever seen at the gym. Dude I'm proud of when, when, the, when the workout's too hard I don't want to modify it because my ego and I go to the globo gym. Dude, I'm proud of the person that's like bigger than lizzo that's out there, oh yeah oh, it takes courage, right.
Speaker 3:It's so much more like yeah, oh, absolutely. I'm way more impressed and proud of the people who put in the work, who haven't you know, don't have a fitness background or, you know, hadn't been to the gym in years and you know they've got, they man up and they get in there and they're like you know what I'm gonna do the work. There's a few guys you know through the years that you see come through especially, that have been there consistently and you're like you know I could see the progress and it's, it's amazing, it's way more impressive yeah, dude, the courage to have the faith to start is more courageous than having the God gift ability.
Speaker 2:And you're just there, 100%, yeah, I mean. Okay, congratulations, dude, you're born Exactly. Yeah, yeah dude?
Speaker 3:Exactly yeah, because in my, you know, male pea brain I look at some of these guys like you know, they're in their early 20s, all they do is work out all day and in my brain I'm like, oh, I can keep up with them, I should try to look like that. I want to do that and, you know, does it push me probably more than it should, maybe. But I also look and go. You know, I'm not not that age, I don't have those genetics, I don't have that time to work out as much as they do.
Speaker 2:But you know, I'll do the best I can and it's still that's all that matters, man, exactly because, at the end of the day, I mean, we're we're probably the older, the oldest ones that do it, man, and and in my 40s I had my mid-40s I'm like, oh, I can keep up, I can keep up. I know what. And then one day, you know, I double hernia operation. Yeah, I'm sitting there, you know, uh, nice gentleman's shaving my groin. I'm like sitting there like this fucking sucks. And you know, going through all that pain and it's like what you said, dude, nobody gives a shit. If you know, if we ran around anywhere, a bar, and said, hey, I can snatch, you know what 125. Nobody cares One. They'd be like what the what bulgar? I? I remember posting one time you know it's a snatch party or something like that and I tagged it and like what a motherfucker. And it's like, oh, it's the power snatch.
Speaker 3:But yeah, dude, people, people in general, they don't care man so they don't care, they don't know, and so yeah, that's it. And so yeah, that's so true.
Speaker 2:So I had to ask you this because the past couple I overslept. That's why you haven't seen me this week. That's.
Speaker 3:OK.
Speaker 2:Did you take a rest day after doing that half, or were you just like, fuck it, I'm going balls out. It's only a half.
Speaker 3:So I did not take a rest day after I was in. I was there Monday morning. I did take a couple of rest days leading up to it and it killed me. I was, I had FOMO and I just didn't know what to do with myself in the morning. The hell are you still doing here? Why aren't you at the gym like I have to rest and everybody you know you talk to it like, yes, that's the right thing. You cannot work out before. You can't fry your legs, but it would. That was a challenge for sure. Um, coming back the next day after the half marathon wasn't too bad, only because we were. It wasn't a leg day, so it was easy to kind of work in look at you, it wasn't we, we weren't, we weren't doing back squats.
Speaker 2:So I know well, yeah, but that, but that is true.
Speaker 3:Like if we were doing back squats, I may have considered taking the day off, but we're doing shoulder presses. I love shoulder presses.
Speaker 2:So I was like, all right, I'm going, I don't care dude, I'm roving the robots, so anything upper body I'm like yay exactly, oh I don't have to show my lack of flexibility.
Speaker 3:You know now, full disclosure, that we did have a cool down when we're supposed to go on a little jog afterwards and that was so painful. Hey, dude, at least you could dude you it.
Speaker 2:It sucks to go on a bike for me because I it's like I want to cry, but it's like fuck it, man. You know who?
Speaker 3:cares, nobody cares.
Speaker 2:You do what you can do no, exactly, dude, exactly, nobody's gonna be like. Because it's funny, like when you, when they have like a workout with high numbers and it says like you know, rx, rx, plus, and like beginner, and it's like something, that's like Holy shit, that's, that's heavy, and but you see people going way under and it's like dude, you're there, you're working out exactly, you're doing the work, you're.
Speaker 2:You're trying to be a better version than who you were the day before and that's that's how I I live my life, and, and you know, I I, I literally talk to people, or I hang out with people like you at at these concerts because of that man yes, dude, if you're a dick, but you were still going to these dirty heads, I was like, hey, fuck you. I think I saw you there, but yeah, no dude. Um, like energy draws to each other, absolutely no yeah but but also man.
Speaker 2:It's like you have that personality, and what I love about you is most people our age too is all about well I only I'll tell you this story I got kicked out of B&I. It's probably not a bad thing, no man, but you can't teach old dogs new tricks, and sometimes you're not supposed to be, you're in the wrong room and I was there and I'm like dude. This is the Rolodex of marketing, because they're like you know what the best part about it is. If you show up on a consistent basis, you'll get business after like a year, and it's like a year.
Speaker 2:You mean a year of paying dues and paying for these horrible breakfasts and wasting morning. I'm like and I I told everybody I would give people marketing advice and how to promote yourself on social media and it was like crickets and I'd be like, okay, well, would you like to? You know, yeah, I have a following, but a lot of south florida people would you like to promote your business?
Speaker 2:we can talk about anything on my podcast, crickets so really, yeah, so short-sighted, yeah, and my, my, uh, it was my chiropractor that told me to join and, dude, I'll talk about driving out of the way. It was like all the way by um, funky buddha, and you know where we oh wow, yeah, so imagine driving all that one day a week out in the mornings and probably a good 40, 45 minute drive for you, yeah, dude.
Speaker 2:And then everybody's like, yeah, man, we voted, but they had me go there to vote me out. It's like, dude, you could just tech. It was like no hard feelings and everybody thought I was going to be like you know, angry. And it was like, no, it was a waste. I was wasting my time and and I, I know you market yourself. You go to, you know, chamber events, you go the different events. But you have to do all the above. You can't just focus on the Rolodex, you can't. It's not the good old boy network now where I'm like, well, I know, justin, what he does, so when I know somebody, I will send them your way, justin.
Speaker 3:Look, I know people that have done very well with the bnis and those you know, weekly networking groups, and that's great for me. I don't need to see you every week to remember you, so exactly. So it's like you know the plumber in the group, okay, well, great, there's a plumber. If I need a plumber, I'm going to you. I don't need to see you every single week.
Speaker 2:Well, dude, and the pressure. Think about it this way, dude, it's hard enough. You're promoting yourself, but now it's my business to try to find you everybody here and some of these guys you don't know if they're they're good guys or you know they just joined a business because it's a friend you've never worked with them. You never worked with them. They never did business.
Speaker 2:They never painted your house, they never did whatever their, their skill is, but, but yet you're, you're going to go out of your way and hey, you know the neighbor, or the worst thing, your best friend, somebody, your buddy, your family, he, you might find somebody cheaper, but you need this guy, but why hire him? He, I, I need to give him business. I need to give at least two people business this week. Yeah, it's crazy. You're absolutely right, and that's and that's dude. It was just like the short time that I was there. I was there like maybe a quarter, which was like a quarter too long, and I would see myself like, okay, oh, that buddy just posted that he's looking for somebody. Oh my gosh, oh my gosh, oh my gosh, and it's like dude. That's not how business is. It's based on do you like the guy? Do you know the guy?
Speaker 3:Do, you do?
Speaker 2:you like the guy? Do you? Do you know that he'll do quality work?
Speaker 3:Dude.
Speaker 2:I, I know you personally. It's not like you're going to fucking drop the ball on someone and, just, you know, hightail it. So I would feel more comfortable giving you the business than Joe Bob sitting next to me where he's eating overpriced eggs every Wednesday and he gives his one-minute elevator pitch. So I'm like, yeah, Joe Bob, I'll give you the business because I need to.
Speaker 3:Exactly, you're 1,000% right. That's why I prefer events where I can go and expand my network and meet people I don't know like I'm not going to forget you that quickly well, imagine going dude.
Speaker 2:I was a member of the chambers and all that a million years ago. Brick and mortar, brick and mortar business. Yeah, imagine meeting the same people over and over oh sure, and expecting that you're going to grow. That's like you and I we do the same exercise routine. We don't really push ourselves, we just do the same shit over and over. And then we're like, oh my gosh, how come I don't have, like you know how, how many people do that so many people?
Speaker 2:they go through the motions right, going through the motions, dude but they're expecting they do the same thing, expecting a different result, like that, what they say, that's insanity. That's proof of insanity. But people do that when it comes to marketing themselves, man, and it's like you know, a lot of people would be like and you did it the best way because I was doing it on my own. And then I'm like well, maybe I need to hire gurus, maybe I need to go spend all this money on people to teach me. And this is the best part, justin, thank you for showing up to the seminar. I will tell you at my next seminar. Yeah, buy my course. Yes, you got this course. This isn't the course. This isn't the real course.
Speaker 2:It's the next course and the next course and the next course and dude yeah, I mean I. When it comes to personal and business development. You know, I thought chasing happiness was. You know, I didn't realize it was an inside job. I thought, that the frigging God would shine a rainbow on me and go hey man, you, you, you have all these. You've gone to all these personal development.
Speaker 2:Here's your happiness, here's your success. But yeah, man, I mean and I'm sure you get this because everybody does Justin, I see you're following and what you can do is hire me.
Speaker 3:And I'm going to 10x your results. Oh yeah, I get that email at least three times a week. Is you know? You've got some good content, but your engagement and followers aren't what they should be. For this quality only, whatever.
Speaker 2:Get the hell out of here for the low, low price, exactly famous, and then. But but you look at these people and you'd expect like, well you know, 50K followers or 100,000 or something amazing. And it's like you know they have them less than you and their engagement sucks.
Speaker 3:Or they have a huge following and it's all. You know, bots, and you know some rando in the middle of Southeast Asia or somewhere.
Speaker 2:Well, dude you're going to laugh, man. I could have really been a big pimp in the podcasting industry years ago. You can buy I don't know how they do downloads but Indians, people from India, philippines, middle East I will make your podcast amazing. But how come? How come your podcast? How come? You don't know. But go ahead. What were you gonna say?
Speaker 3:no, like I I saw this on a documentary somewhere recently where they literally have like engagement farms where they'll just be like thousands of phones on a wall and they're just playing the podcast or the youtube videos all day long but, really, but it's fake, like I mean, yes, like it boosts your numbers, but you're not going to get clients or customers from that.
Speaker 2:Dude, I would rather have a hundred people as fans, friends, whatever, whatever platform, and have 25 of them as my clients Absolutely. Then have the blue check or the golden sombrero or whatever bullshit.
Speaker 3:Yeah, no, you're a thousand percent right, absolutely.
Speaker 2:People thinking it's, even if it's real people. If you have a million followers and let's say they're real, but they're not buying from you, they're not using your product, they're not who cares man Exactly? But it's a growing business. But I think it's it's just because people just want to feel significant.
Speaker 3:Yeah, oh for sure. Oh, I get it. I. I absolutely understand why people do it. Um, yeah, because it's they're vanity numbers. It looks good.
Speaker 2:It's like oh look, I have all these followers, but you bought it, you didn't earn it when I first joined the gym and I would go, it was four o'clock or five o'clock and girl around our age well, no line, probably 40, but you know it's exactly or late 30s, and she's like I know what you are. She's like you're one of those youtube influencers. I don't like. It was just like chalk on fucking nails on chalkboard. I like excuse me, and she's like, yeah, you know, and a little part of me wanted to go. Yeah, I have a youtube channel but I barely post shit because my engagement sucks and I'm not a guru and I'm not here to be an influencer.
Speaker 3:I'm not a 12 year old kid trying to get followers but yeah, yeah, it was like she had seen you filming your, your video. Is that why she she did it?
Speaker 2:No, no, this was because I look at the time. I would just either do it from walking or like yeah, exactly, you don't yeah Intrusive at all.
Speaker 2:Yeah, but this was no, no, I literally joined. I don't know even what. It wasn't like ever, it was just a random girl, oh, and she was like I know what you, what you are. She must've been a fan, possibly. I thought she was hitting on you, possibly. No, no, no, very doubtful, but yeah, no, socially awkward. So it me being an it. Well, I'm an introvert, extrovert. So when it comes to business, when it comes to marketing or something like that, I'll fuck it.
Speaker 2:I'm the extrovert, but when it comes to like you know, dude, you see me at the gym, oh yeah why don't you just go about your business and do your thing?
Speaker 3:yeah, that's because.
Speaker 2:I'm socially awkward, but I I know who I am. But yeah, but you, you know it.
Speaker 2:It might come across as like you know, oh, this guy, this guy thinks he's all that in a bag of chips it's like no man, if you, I I got that from quote unquote a fan at at cycle bar, I I go, I paid, literally pay, and only go like once a month membership. They keep them in business. And a woman just ran up to me and she's like, oh, she's like I read your book and I just froze on because I don't know who the fuck this chick was and I guess she knew my girlfriend. He's like that guy. He is such a dick, what an asshole, wow it's like no man, I'm it.
Speaker 2:If you know anything about me, I'm, like you know, borderline asperger. No, I'm just severely introverted, especially if you're gonna go to my my personal space and say you know me or you love me. It's going to be like, uh, but yeah, no. So what next? What advice would you give to anyone creating their side hustle, or even a brick and mortar or any?
Speaker 1:business.
Speaker 2:Like, yeah, to me, you're a marketing expert. I appreciate that.
Speaker 3:I definitely don't think I'm an expert, so much as just an amateur social media clown that people seem to be entertained by.
Speaker 3:I think, like you said, you just lose the ego. Just do it, because nobody really cares, nobody's paying attention, nobody's judging you, so just go and have fun with it. And I also think there's no age limit to it. You know we all think of. You know it has to be the kids, you know, the 18-year-olds, the 20-year-olds, the Gen Zs, you know, maybe the millennials, that it's their world. No, it doesn't have to be like. You can be any age and just jump on and do this nonsense and and have fun with it. It's, it's literally, you know, the cotton candy of life. It's the easy stuff, it's the fun stuff. You know we're not doing brain surgery here. It's we're making videos and talking to people and if they enjoy that, enjoy it, great. If they don't, all right, that's fine too. Who cares it?
Speaker 2:it takes your life dude, if, if I was a urologist, I think I could do some. I would do some of those videos. Man talk about.
Speaker 3:Do you know how much fun you could have as a urologist doing this? I would be hysterical. Everything you do is funny.
Speaker 2:My handle would be like the dick doctor. See, that is hysterical.
Speaker 3:That would be very funny. Now, I would not want to be a urologist per se, but oh, no, no, no.
Speaker 2:What I was never going to be. To me, dude, it was all arts and science. The only reason why I didn't go to get my master's, my law degree at UM, was because it was one year less to get a master's. So I got a master's in journalism and communications. But yeah, dude, this is what I have to say. Man, I love you, you're humble and it shows a. You're a likable guy, but definitely I would have people follow and don't worry, he's, he hasn't even mentioned his, his business, he hasn't, he hasn't promoted and plugged. Dude, see how bad I am at my job. Yeah, dude, I mean, throw a plug sure, sure.
Speaker 3:So I'm a real estate attorney with over 25 years of experience. I'm the proud owner of People's Title of South Florida. We cover the entire state of Florida, happy to help you with all of your real estate closing needs. We do title, we do deeds, we do leases, whatever you need. Feel free to give us a shout. Follow us on social media at people's dash title or my personal account that's a little more neurotic at MrNapola. Yeah, I appreciate it. I'm always happy to help All of Florida. I can do closings anywhere in the state. I'm only licensed in Florida, so I can't help you outside. I can't closings anywhere in the state. I'm only licensed in Florida, so I can't help you outside. I can't go to Louisiana.
Speaker 2:Sorry, brother, Dude, there's probably in Louisiana. It's either a multimillion dollar house or like a shack. There's no middle class and they also got that wacky.
Speaker 3:You also got that wacky French law that I'm never going to understand.
Speaker 2:there, Dude, the only well, I thought for a second of becoming an attorney, but I'd I'd have to if I went to LSU.
Speaker 1:I could only practice law.
Speaker 2:Because you know, yeah, louisiana law man, and I knew I didn't want to live there for the rest of my life. I knew I had to grow up one day. I did stay an extra year after I graduated, but yeah. So, justin, dude, I love you. That's why and you're literally the first person that's ever taken me up on the offer from- that's unbelievable.
Speaker 3:Yeah, that's a shame. I mean, I'm thrilled, I appreciate it.
Speaker 2:I'm like entrepreneurs because because, dude, I'm all about the entrepreneurial spirit, exactly, entrepreneur or former one, and I'm also.
Speaker 3:You're always one. It doesn't change. But you get a good idea. Tomorrow you're starting a new business. That that's in your blood, man.
Speaker 2:That's never changing but yeah, man, I mean, but you see, you're an entrepreneur because you see the big picture, you weren't like, well, no, yeah, I don't want people to know what I do or you know all that goofy crap, dude. Literally a lot of people say oh yeah, yeah, yeah and yeah, man, I know the team doctor from like he. Well, the team orthopedic slash chiropractor of the dolphins.
Speaker 2:And yeah he, he would only want to talk, talk to me about like investments, but he would never want to. I'm like would you want to talk about investments on my show? I'm like no man, no man, I don't want people to know what I do. And it's like dude, that's insane. I know you're a busy guy. Any final words thoughts?
Speaker 3:I just I really appreciate you, man, I really appreciate all you do for people. You're always you, just you've got that giving heart man. You just always every morning you're out there working but just trying to help other people and just know it does make a difference. People watch your videos, they feel it, they know it. Look, you know it's. It does break through with people that look what if it does work? Man, you're 100.
Speaker 2:you and I are kindred spirits. The only reason why I don't go for the masses if I do a video or a blog or a book or something that changes one person's life, that's all that matters. Dude, 100%. I'm not expecting to be on Oprah's couch. I'm not expecting it, but you know what You're helping people.
Speaker 3:Even if you just cheer somebody up or give somebody something to think about every morning, that's still priceless dude.
Speaker 2:Always tell everybody that they did a great job, even if they they're struggling man, because that's, that's what everybody wants to hear. Now quick question are you you're you're buying tickets? I know there's a big announcement tomorrow.
Speaker 3:Oh, but we don't know when they go on sale. I'm sure it's going to be like Friday. Probably Do you want to go see the it's a good lineup, man Hippoduction.
Speaker 2:Oh, they announced the lineup. It was an accidental week on.
Speaker 1:Ticketmaster yeah for a bunch of shows.
Speaker 3:There was Stephen Marley and Hippodduction oh nice, oh, that's like all right. Yeah, hip abduction is great oh that's oh yeah, so I'll see you there did they accidentally announce the the florida dates no, no, it was like new jersey, it was like only five um austin or something like that, texas.
Speaker 2:And then, uh, they were pulled, but the logo's out and everything. It's like stick figure I said steven marley hip abduction all right, that's a. That's a nice lineup. Yeah, dude, and hopefully the dirty heads will tour with someone cool and you know they will. You know our, our money just goes to concerts, man, pretty much Exactly. Well, dude, thank you for everything.
Speaker 1:Dude, thank you Thank you.
Speaker 2:You'll see me tomorrow 6.05. I look forward to it.
Speaker 3:Appreciate it, brother.
Speaker 1:Thanks so much for your time. If it did work, right now you can make the choice to never listen to that negative voice no more. The hardest prison to escape is our own mind. I was trapped inside that prison, oh, for a long time. To make it happen, you gotta take action. Just imagine what if it did work you.