What If It Did Work?
What If It Did Work?
Stop Chasing Fancy Policies And Build Real Wealth With Simple Math
The fastest way to look “successful” is to finance the image. The fastest way to get free is to let the math lead. We sit down with Daniel Alonzo—author, coach, and host of Wealth on the Beach—to unpack why indexed universal life policies keep trending online despite their hidden costs, confusing mechanics, and disappointing outcomes. Daniel’s take is direct: buy pure protection with term, then invest the difference in simple, diversified vehicles you actually understand.
We dig into the real numbers behind cash value life insurance: rising internal costs, long surrender periods, and how policies can quietly cannibalize their own cash value over time. Daniel dismantles the familiar pitch—tax-free loans, “upside without downside,” Rockefeller and Disney stories—and explains why those analogies don’t fit most families. He lays out practical alternatives: maximize affordable coverage to protect income and debts, then use low-cost index funds or broad-market ETFs to let compounding do the heavy lifting. We share client cases that reveal the pitfalls of opaque fees and what better looks like when you separate insurance from investing.
Beyond products, this is a blueprint for freedom. Daniel defines success as control of your time—ownership you can pass on, systems that pay without your constant presence, and the flexibility to choose work because you love it. We talk legacy, transferable businesses, and the mindset shift from “optics” to outcomes. If you’re already in an IUL, Daniel offers a calm, step-by-step path to evaluate, compare, and correct with numbers, not noise.
If you’re ready to trade glossy marketing for clear math, hit play. Then subscribe, share this with someone who’s considering a complex policy, and leave a review telling us the biggest money myth you’ve let go of.
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I never told no one that my whole life I've been holding back. Every time I load my gun up, so I can do for the stall. I hear a voice like you think you won't make it.
SPEAKER_02:All right, everybody, another day, another dollar, another one of my favorite pot episodes, my favorite podcast, because I'm biased. What if it did work? Gotta say it. I had the honor of having Daniel Alonso. He's a he's wealth on the beach. He's an author, speaker, top 100 podcast host, high-energy entrepreneur, I mean, wealth coach and host, the host of the Wealth on the Beach podcast. Ranked top 100 by Million Podcasts. He's built one of the largest independent financial terms teams in America with over 1,500 licensed agents and 60 offices. Also the author of three books: Wealth on the Beach, 11 Laws to Building Financial Freedom, Wealth on the Beach for Teams and his latest. Wealth on the Beach. Why most life insurance get ready for it? Is a scam. And how to get it right. Man, thank you for being on with me, brother. Man, I'm so excited. Life is good, man. Life's good. Dude, life is amazing. And your book, yeah, I got it for you. You gave it to me personally. It's one of those books, even though being in the industry for so many years, it was a great read. And let me tell you, if I've never had a series 7, never had a series 63, never sold anything in my life, talk about an eye-opener. And things don't happen just randomly. Everything has a reason, everything has a purpose. Like I told you before we started, first thing that pops up is your reel on why not to invest in one of the most popular vehicles right now. You can't, everybody's heard of them. I mean, I can't I can't get away from them. I don't know whether it's my age, my worth, or because every YouTube video that I ever watch now, hey, see if you qualify or see what type of IUL you can invest in for your family, for you. Leave behind a legacy. Yeah, how's it going, brother?
SPEAKER_01:It's it's going great, man. And I I I appreciate you reading the book. I I hope it, you know, you enjoyed it. I tried to make it not a boring, you know, like life insurance book, like who wants to read about a life insurance, you know, about different types of life insurance policies. So I tried to make it fun. I don't know if you saw the the glossary terms in the back. I don't know if you got that far, but you know, I kind of made it fun, all the definitions of everything, and uh and I told stories too. So I wanted to to really make it a story book versus uh versus just a bunch of technical terms. And and I didn't really use a lot of technical terms, so a lot of it anybody can read it. I think I think anybody that's interested in becoming financially free wants to make sure they get their foundation right, which is your life insurance. And then, of course, we talk about all types of different investments and how to get freedom, which is what I've been talking about for 30 years now.
SPEAKER_02:Well, freedom is the magic word. Everybody, for some odd reason, they get success and freedom all mixed up. Freedom is the ultimate goal because you can say, hey, you're successful, make a million dollars a year, but you're spending$998,000 of that. How successful are you? You still have to you're chasing the G Wagon. The G Wagon in every possession, you don't work for it or for it, you have to work for it because it owns you. You don't own it, it owns you. That's not success. What you're talking about is freedom, where it's like, Daniel, you know what? I think I'm gonna take off for a month. That's what everybody should be going for. When you come from a position of power, right? Hey, I don't want to.
SPEAKER_01:Yeah, of course, man.
SPEAKER_02:If I want to do this, then okay.
SPEAKER_01:Absolutely. I, you know, do whatever you want to do whenever you want to do it. I mean, by the way, that's what wealth on the beach means. It really is synonymous with freedom. And so it's not about the beach. You know, everybody says, you know, why you know what's what's wealth on the beach? What does it have to do with beaches? And and it's just it's just a visual for people to understand that you know, if you want to go to the beach, you go to the beach. If you want to go to the mountains, you go to the mountains. If you want to go to the desert, you go to the desert. You want you go every you want to go travel to internationally, you know, stay for six months, whatever you want to do. I've been living free since I was 28 years old. Whatever I wanted to do when I get up every single day like I am on vacation. Now, do I work? Have I worked? Of course, because I love what I do, and and I and I actually enjoy being with my teams. Uh, I enjoy helping people, making a difference. I mean, what else would I be doing? I tell people all the time, what else about you know, drunk on the beach or something like that? I mean, that's not my idea of success. My idea of success, get free and then do whatever you want to do.
SPEAKER_02:And when I think of a beach, I think of Zen. I I mean, I'm a mountain guy too. But who, I mean, it's very rare does somebody go to the beach and they come back all bent and twisted. Unless they're already a bent and twisted person, then they're like, oh, there's sand everywhere. Yeah, it but if somebody wants rest, relaxation, it's like, oh my god, I can't believe I'm here doing nothing for a week. Maybe when you're 18, 19, 20, you're like, oh man, this is this sucks. I you know, there's nothing to do. But the older you get, man, that's that's Zen. That's that's the that that to me is freedom. I mean, who wants to be in the hustle and bustle of you know, and even to me, when I think of mountains, I think of being like an aspen or veil, and there's like a million other people on the on on the friggin' mountain, and you have to wait two hours for the lift and and the gondola. So, yeah, to me, that's more stressful.
SPEAKER_01:Yeah, it it's funny that you said because my son, like, he's so messed up because he's 23, and his whole life, you know, when we would go to the movies, it would be on like Monday morning and nobody was there. When we when we'd go to Disneyland, it would be on the off days and never on the weekends. So, like now, he's all messed up now because I'm like, hey man, you want to go to the movies? It's Saturday, you know. I just feel like, hey, you want to go to go hang out or something? And he's like, No, man, I would never go to the movies on a Saturday night, man. So again, you know, there's a different uh level of freedom for some people. Uh, some people get to take off when they want to take off, some people get to travel wherever they want to travel, when you know, uh whenever they want to travel. And uh, you know, and and and I think I think too, what wealth on the beach means to me is giving back. Uh, I want to make a difference. I mean, I, you know, I've I've been very, very blessed to learn a lot of things at at a, you know, from a young age and live a pretty good life. And I don't want to, I don't I want to make a little bit of a dent in the earth. And if I can write some books, I plan on writing a hundred books at least. And I plan on all of them being named wealth on the beach in some other category of life with relationships or whatever it is, uh, I'm gonna I'm gonna write about everything by the time I'm done, and I'm I'm gonna make a little difference.
SPEAKER_02:So now, Daniel, self-made guy, or were you like your mom and dad? You were a trust fund baby, they're wealthy, you went to boarding school. What's your background, brother?
SPEAKER_01:So if if anybody, if anybody knows where Elmani, California is, uh, that's where I grew up the first 10 years of my life. Uh, my parents got a divorce, we had no money. Uh, my mom, single mom, took me and my brother. We moved into a little two-bedroom apartment. And uh, my mom remarried, then we ended up moving into a little bit of a better neighborhood and a better city. And of course, that's where I kind of grew up the other 10 years of my life. And then when I went into business at 21, I moved out and and you know, started, you know, building what what we have today. And so, yeah, no, we we came from no money, man. I mean, uh, I it was a hundred percent because uh of of my mentors, of the books that I read, uh, and then just my I think my uh ability to uh to use my pain for my benefit, you know. You didn't want to play victim, yeah, yeah, yeah. That's it, man. That a hundred percent. I like there's no way I'm not gonna be a victim of anything, man.
SPEAKER_02:There's no because I've heard from so many people. Oh, you and hey, I I grew up in a working class neighborhood. I'm I'm from Miami, but everybody thinks Miami's like South Beach, you know, like yeah, no, no, not everybody has okay, Will Smith. Not everybody has a million-dollar car, right? Yeah, but everybody has you could have played that, you could have played the victim, and you could have played that story over and over, you could have been bitter, but you use that. But a lot of people too would be like, oh, Daniel, because they're expecting you to go, man, of course, because that's the go-to. What when when we're not creating our life or living our dreams, or living the life that we were meant to be, it's because someone else, it's it's it's unfair because Daniel grew up your mom and dad, you know, you you went to Harvard. You you're the hardest thing you ever had to do in high school was choose between Laportia and the BMW. That that's a me, man. Yeah, but but that's a that's the knee-jerk thing because it it's it's horrible to hear that yes, you too can do it. No, no, no, I can't do it. Yes, you too. So yeah, that that I I knew I knew that pretty much, and also, I mean, uh, I look at your social media, you're one of those guys, because usually uh people have horrible content, like boring content, but you make it it's it's like something you just want to watch. And and even if I wasn't in the personal development or business development or whatnot, you make it you make boring things interesting.
SPEAKER_01:I try. I mean, I you know, I I just I try to think about, you know, what do what do you know what are people going through every day, right? We're all going through the same stuff, man. We all went through the same stuff, and I just want to share it. And I also want to share my life, I want to share what I know, uh, and and I want to be raw about it, man. I I just I like I'm tired of the bullshit, man. Honestly, like I'm dude, you go for the juggler, man. Yeah, yeah. That's that's how I play, man. That's how I roll. I mean, I I I wanna I want to call these suckers out, man. You know, and I I'm just I'm I'm willing to do it. I'm willing to call them out. I'm willing to have the conversations, I'm willing to to to go back and forth in the comments like crazy. And that's me, man. I'm I'm going after these guys in in the comments because I'm just I'm so tired of the bullshit. And and a lot of people are losing a lot of money. Look, nobody got financially independent with an IUL policy. No, nobody, nobody got rich other than the agents. The agents got rich, but no, no family is gonna get wealthy with an IUL policy. And and I just and I because the the compounding effect takes too long. And I also believe that, you know, of course, people are still, I mean, I can't believe as much as we know already consumer reports, money magazine, uh, personal finance for dummies, you name it, they all say that this stuff is crap. And I can't believe that people are still buying it. How is this happening?
SPEAKER_02:Two things, because uh I I know how that side thinks, because uh my limiting belief it's always about flash, it's always about oh, oh, oh, the any entrepreneur or what oh taxes. Uh I I I don't have to invest in Fidelity, I don't have to invest in Charles Schwab. I can do all this, uh, and it's tax free that uh and then the uh the riches. It's the you're you're you're like the horse uh drawn carriage with a little carrot because because I've seen the presentation, you know, the little videos, and it's like all these buckets. Uh do you want to uh buy that Porsche?
SPEAKER_01:They they they don't tell you it takes you forever, but like it doesn't get it and you're stuck in a surrender charge for 10 years. I've I've seen them I've seen them up to 15 year surrender charge on an IUL policy. Uh I mean it it's just it's it's horrible, man. It's horrible. But you it's you go with the emotions because of course selling is emotion.
SPEAKER_02:I mean, I look, I can sell my god, I I I have I can I can take out hundreds of thousands of dollars. This is tax free.
SPEAKER_01:Yeah, but they they don't most people don't have hundreds of thousands of dollars. That's what I don't get. I I remember sitting down with course not. I remember sitting down with this client and and and and the guy was like, Yeah, you know, I got all this money and I, you know, I'm saving, I'm investing all this. And and then we called the company and they're like, You got like three grand, you know, and it's like he had this for years and years. A lot of people don't realize that after a while, because everybody says, Oh, terms so bad because it runs out, but a lot of people don't recognize that that in an IUL policy or a cash value policy, uh not not a not a whole life, but but a like a universal or variable or index universal, it every year the cost of insurance goes up internally inside the policy. And you can see that right on the cost of insurance page inside the policy. And so every year the cost of insurance goes up. So after 20 years, they're gonna start taking from your cash value to pay for your premiums. You don't even know this is happening. So after like 30 years, there's a very good chance that you end up with nothing. All these policies eventually self-destruct, which means that your cash value's gone, all your money's gone. So you think you're gonna get a retirement, but you don't necessarily get a retirement because they've been pulling to pay those inflated premiums through the years. It's confusing. And anytime somebody tries to confuse you or you don't know how it works exactly, that's when you know that somebody is ripping you off. Somebody is scamming you out of your hard-earned money.
SPEAKER_02:Well, Daniel, uh here's a perfect example because I I know my age selling it it probably somebody my age, uh anywhere 600 to 700 a month, right?
SPEAKER_01:Oh, yeah, for sure.
SPEAKER_02:So why wouldn't that person just put it in a Roth, put it in an IRA, or just put it in a normal Fidelity account, and if they want to invest some in the SP 500, if they want to invest some, if they want to go all index funds, if they all want to buy and you have a hundred percent control on that. Why why wouldn't somebody just do that instead of somebody my age go, well, Shazam, I can do all that, and Uncle Sam's not gonna see a dime of this? Uh, I mean, come on now. Is is Uncle Sam really that, you know, oh my gosh, man, we got hoodwinked. You know, all these all these billionaires have all their money. That that's that must be what they're all invested in. I you yeah, yeah.
SPEAKER_01:I I I love when they say Rockefeller, man. They're like, well, you know, Rockefeller put his money into whole life policies and and Disney. You know, Walt did I'm a big fan of Walt Disney. I I've studied his entire career. And I uh matter of fact, I used to work at Disneyland. A little side note, I was a float driver when I was about 16, 17, 18 years old. And uh, so I know everything about Disneyland. And and they say, oh yeah, you know, he he took out of his whole life policies to, you know, but but people don't say that he if if he if he was smart, he would have actually been investing the difference early on, not in a whole life policy, because the whole life policy gave him one or two percent interest. If he would have been investing all along somewhere else, getting a higher rate of return on his money, well, then he wouldn't have had to go to his insurance policies. He would have just taken out from his investment accounts and he would have certainly had more money in his investment accounts. That's that's absolutely true because we know the SP versus uh whole life policy. S P 500 historically has averaged uh significantly higher returns in a whole life policy. So when they when they use these types of things, and then they say Rockefeller, you're like, wait a minute, wait a minute, wait, wait, wait. I'm not Rockefeller, I don't have Rockefeller money, nor, nor does 80% of America have rock, probably 99%. 99% 99% of America does not have Rockefeller money. So why are you trying to give me an analogy about something that does not pertain to me, nor does it pertain to 99% of the population?
SPEAKER_02:Well, you're gonna laugh when after all these years, went back to work because I was bored, and and one of the top insurance companies, guys like wanting to discuss business and how to train how he was gonna train me. And he's like, What we tell people is you dump all the money, lump sum into our policy, and it's an investment for retirement. And that was like my last meeting. I'm like, uh the F you are, dude. What what off in stupidity? So if somebody has 200k, just dump it all with your company into a policy.
SPEAKER_01:Unbelievable. Look, look, I I just met a lady last night. She dumped as a single uh you know, payment in the policy, 350,000. 350,000. Well, well, guess what? One company, it was a it was a crappy little policy. This is another little trick here is that uh, well, one of the challenges with finding a no-name brand company or whatever. Look, she stuck$350,000 in there. They sold the company from from itself. They basically, you know, one company bought another, whatever. The company went bankrupt. She cannot even access her$350,000 right now. It could be gone. I don't know what she's gonna do. I mean, I don't there's gotta be some sort of class action or something. Yeah, but there wasn't anything I can do for her, but it was it was gone. She could not access that money.
SPEAKER_02:It's it's crazy that one I I couldn't tell, and like I said, I've I had the series seven, series 63, the financial advisor for years, and yes, I know the story. You know, no one when you give that wife, the widow, that check in her hand, she'll be so happy, and she'll thank you one day. Get the fuck out of here with that bullshit, dude. Right? I heard that story, right? The the usual on on selling, yeah. I mean a high high fee, yeah, high commission. Yeah, it's all the same policy, yeah. You go with the emotional, and you're like, man.
SPEAKER_01:Look, and I will I will say, okay, so so just kind of talking about that. I mean, I will say I've never had a client that I gave a death claim to that you know complained. So they're all happy when you give them the money for sure. But the challenge with all of this conversation, oh, okay, so so check this out. So I I was I was young, man. I was probably 25, 26 years old, and uh, and it was one of my first agent confrontations. So I go there, right, and I set up a camera and everything, man. I set up a V V one of those big VHS cameras, I set it up on a tripod in the in the kitchen or the dining room, right? It's great. It was an it was with a uh New York life agent. And I I'm I set it up, and this guy's like, he's probably like 40 years old. I'm 25, he's like 40, right? He was all suited up. I'm just in like an Apollo shirt and pretty casual, sitting with the clients next to me. They were pissed off because they were paying like$600 a month and they were getting totally ripped off. They had like$250 grand or something like that for$600 a month. I gave them like a million for$600 a month or whatever the number, I can't even remember. It was 25 years ago. Bottom line, I'm I'm recording, and I just asked one question, and it almost took us an hour before he could actually answer the question. I said, Look, and I said it very nice, and I still have this recording, so I still have I should put it out on YouTube or something like that. But I I I just asked him, I said, how is it in the best interest of my client to pay so much more every month for so much less coverage? That's all I had to say. The guy could not answer because how do you answer that? I mean, like if my client dies tomorrow, do you think they want a million or do you think they want 200 grand? And everybody's gonna say, well, I want the million bucks. Okay, then that that's that's game over. Because the whole purpose of you buying life insurance is making make sure that the debt is paid off, the college is paid off, the the the you know, the the income is replaced. That's the whole purpose of life insurance. So why would you pay so much more, like significant, like 10 times more in some cases, to get so much less coverage? It doesn't make any sense financially from a mathematical standpoint. It doesn't make sense.
SPEAKER_02:You're gonna laugh, Daniel. That you actually named the company that wanted to hire me on the on the fast track to becoming a man becoming a manager. I'll tell you too can become a limited partner and in no time.
SPEAKER_01:Yeah, he's like, Well, isn't it funny how they're all like you know, they they you know, they talk so much crap about how we built companies and hired agents and recruited and trained and all this kind of stuff for 40 years. They they made fun of the way we did business, and now what are they doing? They're all recruiting and training and they're doing the same thing. Oh my god, it's the same thing.
SPEAKER_02:And the best thing is it these are all the all all the big insurance companies that that poo-pooed on it, right? It it's MLM. What we want you to do is when we hire you, we want you to create a list. That's it. Everybody that you know, I love it, family, friends, and we're gonna send them postcards. We're gonna send, hey, you know, Omar Madrano is with such and such company, and then we're gonna call them, we're gonna set up meetings, we'll see what sticks. And if you're you stay aboard, that's part of your your clients, and then we'll build it from there. But more than likely, you're not gonna last because we're not really giving you leads, we're not gonna do anything, but we want you to find people and we want you to bamboozle them. And and this is you you talk about term, and this this is my this is my rebuttal because you know I was a financial advisor, Daniel. You would not want term. Why would you want a rent when you can actually own?
SPEAKER_01:Right, right, right. Yeah, yeah, and and my rent's going up every year, by the way. Because the that's the called the mortality table. That's your cost of insurance page. Your your your premium's going up every year. So, what's the difference? You're you're you're buying what's called an annual renewable term policy that's attached to a savings account, which is a very poor savings account, because the the historical rates of return have been significantly lower than if you just went directly into a mutual fund, directly into uh the SP 500.
SPEAKER_02:Well, Daniel, that's that's why I literally walked out when he's telling me if somebody has a lump sum, like 300,000, like in Charles Schwab and Fidelity, what you want to do is have them put all that money into a policy.
SPEAKER_01:And I was like, I I sat with a doctor. I mean, you you you just you can't make this shit up, man. I mean, I sat with a doctor, he was paying two thousand dollars a month for his for his life insurance, and I was able to do it for like 300 bucks a month. It was just stupid, it was like the most ridiculous thing ever.
SPEAKER_02:So then so then what you're saying, Daniel, is with the savings, he could literally save that uh and reinvest that uh with comp uh the power of compounding. If he reinvested the dividends that overall, he's gonna get millions, he'll have millions more, uh Homer.
SPEAKER_01:Millions more.
SPEAKER_02:I mean is it just why is it then that most people uh see it because I I I remember we were off camera right before we went on, and I I had a guest saying that this is the way to uh Nirvana, this is the way to Fantasy Island. Before you know it, if you and he said he has like three, and this is for himself. He's like, I've got one for each grandkid, one for my all my kids, and I'm like, holy shit man. Uh I know you're selling it, but but tell me you got you got a deal because if if you're doing this for your whole family, man, you're you're really killing yourself in fees, right? Right, right. Yeah, it's it's uh I I mean is it just because we live in it in the digital age of social media that now now now and we we have these delusions that if if we we go with one of these things that that we're we're gonna be sipping pina coladas living that beach lifestyle.
SPEAKER_01:You know what it is, Omar? It's it's we can't count anymore. We can't count. People don't understand how math works. I mean, seriously, I I I went into business because of math class. I hated math. Math math was my and by the way, I'm normal. I'm normal. If you took a study, you probably find out that 80% of the world hates math.
SPEAKER_02:Okay, I had to find a major that uh in college that I only had to take one math class.
SPEAKER_01:Yeah, yeah, you you're normal, dude. I mean, come on, let again, we do a poll, and everybody, most people hate math. So guess what happens? Which, which by the way, 30 years later, I love math because math makes my life easy. Math is is is makes me uh make good choices. I mean, I love algorithms, I love statistics, I love math, I love understanding, but I didn't before. So I was normal before. Had I not self-improved for the last 30 years, I probably would still hate math and and wouldn't be good at it. But what's interesting is that all of this, all of these conversations about insurance, it's just a mathematical equation, man. It's not, it's not rocket science. I mean, you know, think about this for a second, kind of kind of like what we were talking about before. If I can get a million dollars and pay a hundred bucks a month versus pay 600 bucks a month for the same million dollars, even if I get a savings account attached to it. I'm always better off having the money build by itself, not commingled, not together. That way, by the way, there's another reason, is because look, for example, I'll give you know, uh, I sat down with a client, and this was last night as well, and we figured out we're like, hey, do you know what your rate of return is on your investment? She had about$225,000. And uh, there's another client, and and and she said, uh, she says, I don't know. I don't know what my rate I've only had the 401k for 30 years. I don't know where you know how much I'm getting on my money. I'm gonna retire in a couple of weeks, but I don't know what's going on with my money. We looked at her average rate of return for like the last 10 years, it was 0.29 percent.
SPEAKER_02:Oh, is she in the savings account?
SPEAKER_01:Yeah, I mean, in her 401k because because nobody taught her how to invest money because nobody nobody understands math anymore. Like I look at my investments like really often. I mean, even if I'm making a trade, I I trade a lot of options and things like that. So, but if I'm making a trade, I even find out what my analyzed annualized rate of return is before I even make the trade. If I'm getting less than 20% annualized, I won't even take the trade. I won't even do it. So, again, people don't understand that the rule of 72 means something. If your money is not compounding every at least every six or seven years, you're you're not investing wisely. And so imagine this lady, if she just kept her money in there, it would double it the the 250,000 would it would take 70, it would take 70 exactly basically to double into 500,000.
SPEAKER_02:I mean, come on, two, she won't even be here, but yeah, also though, Daniel, in her defense, most people uh they're like, Oh, they don't even look at their statements. It's true, it's true. That's but that's why because you would think somebody like me, uh yeah, even if you don't watch CNBC, even if you don't know in options, the only thing you know about the Nigerian brothers is they do those those horrible hey, buy my my books on options. Let's say you you're you're completely clueless. Yeah, you might have heard of Dave Ramsey just from passing, but you would still know that the stock market has been historically 10, right? Exactly from like beginning to like like dips, booms, everything. So I would have to tell her, I would have to say, honey, why didn't you ever open up your statement and go this thing's not growing? Right, right, for sure. I mean, did I did I invest in planet Hollywood stock and Enron stock? Is is this is you know WorldCom? Is this what I'm investing in, or why why hasn't it moved the needle? Because even your worst performing funds would still give you something. Yeah, yeah, no, it's it's that's wild, man.
SPEAKER_01:It literally point on all money over the place.
SPEAKER_02:Yeah, yeah, I I mean heck, I I would think that would be like such an eye-opener.
SPEAKER_01:For sure, yeah. No, I mean we're moving all the money, man. So, I mean, all the money is gonna, you know, we're moving everything, and we'll stick her in a plan that's that's gonna get her a better rate of return.
SPEAKER_02:So it's well, you can't get it any worse unless she she stuffed it under the mattress and and you and you know, let inflation for sure, which which is an amazing thing that everybody I I'm not uh I'm not political at all, but everybody thinks that inflation's like something that can be stopped, which is like uh if that was the case, why was when when I was in high school a fully loaded Mustang was like$18,000? Right now you go to your Ford dealer and tell them you want your high-end bells and whistles 5.0, you you want friggin' leather, and oh by the way, 18,000, not a penny more, not a penny less.
SPEAKER_01:Right, right, right.
SPEAKER_02:Yeah, I I mean a a lot of this, and I don't know whether it's because we're illiterate. Uh not you and I, but you know, yeah, because we we do know inflation, because because I I I know that's like a hot topic now, because uh president he should get the Nobel Peace Prize because he said he stopped inflation, and that he got pissed off because Fox News was like, no, inflation's like a you know it's it should be, and and you know, he he nearly had an aneurysm.
SPEAKER_01:It's like, dude, nobody can stop inflation. No, no, nobody's gonna stop it. But I but I will tell you, I mean, we're bringing in, I mean, our American economy is is doing unbelievable right now. I mean, we are bringing in a lot of money. I mean, those tariffs, everybody said, Oh, it was gonna, you know, it was gonna make things worse, and you know, people are gonna uh be paying so much higher prices and things like that. And I mean, at the end of the day, we're gonna see some incredible, incredible things happen to America because of the tariffs. I think the tariffs are gonna be uh proven to be one of the greatest things that uh that America's ever done. So, yeah, I mean, I think the guy needs to get the Nobel Peace Prize because he's actually created a lot of peace around the world, a lot of wars have stopped because of him. He's not perfect, nobody has a perfect no, but nobody is.
SPEAKER_02:But the thing is, uh with anybody with the economy, if they just stop watching Netflix, TikTok, um, dancing videos, and would just turn on maybe like CNBC to any show, whether it's fast money. I don't care if you watch Kramer, I don't care if you watch The Morning Bell, I don't care if you go watch Fox now with Maria Bartonlovo, right? Right, right. It's all positive. I mean, you even have CEOs of like you know, Nvidia saying, hey man, there's it's a renaissance. Invest your money, yeah, and there's this, there's a new wave of wealth being built. But hey, we don't know. I mean, maybe we should just all invest in IUL's and you know, whole life, and you know, fall uh we'll call all you know New York life and and we'll call you know Edward Jones and every invad and anybody that sells insurance and and tell us we want all the bells and whistles and maybe retire that way.
SPEAKER_01:Yeah, not gonna happen, man. Very bad idea. So uh yeah, no, it's it's uh it's incredible. I mean, uh 30 years ago, I never thought in my wildest dreams that I was gonna be able to build a business, be an entrepreneur, and and and run my own agency, man. And I just I'm so glad that I uh I'm so glad that I I made the decision. I'm so glad that I stuck with it. You know, I'm so glad that I didn't I didn't give up like a lot of my friends, a lot of people early on. Because you're not stubborn, dude. Um, success requires being stubborn.
SPEAKER_02:It sucks. Dude, how many times did we have to work on the on weekends? Right, what work at night? Oh my gosh, work on our birthday. I that was the oh my gosh, are you working on your birthday? Yeah, I'm not, I'm I wasn't going to Chuck E. Cheese, anyways. It's just a day on the calendar. How do I know July 24th's my birthday?
SPEAKER_01:Yeah, but why why can't I just why can't I just celebrate a different day? Who who cares about my kids? I mean, my kids, if I had something going on, be like, all right, guys, we ain't going dinner tonight. We're gonna go tomorrow, we're gonna go this weekend, or we're gonna go, you know, like they never cared. They never and by the way, my kids don't remember none of that shit, but you know what they do remember? You know what they will remember is when I leave them a hundred million dollar net worth. They're they're gonna they're gonna remember that. When I leave them a business that pays them a million, two million dollars a year, whether they get out of bed or not, they will remember that. And that's that's the dream. That's that's always been my dream is to to to build a legacy, man, that doesn't stop me. You know what the great thing about my business is? I have ownership, which means that I own my book of business, which means that I can sell it. So if if I got sick or if I or or and then I could I could also just pass it on to my kids. My my son's license now, he's investment license, he's insurance licensed. So I could, if I died tomorrow, he would just inherit the business. He would, he would, my entire book of business would pass on. Imagine you can't say that if you're a CEO, you can't say that if you're a business executive. Now, some of these business executive, oh yeah, I'm so, you know, I got things, you know, whatever. And and then and then they, you know, they uh get laid off or fired or something like that, or or they just retire. They can't pass that on to their kids, they can't pass that that that that stream of income or their job on to their family. But yet, because I decided to to build a business that's for me, not not by myself, but for myself, I was able to uh to put myself in a position to really take care of my family, really take care of my kids. And and so I'm I'm just so dang proud of of you know of what we've done so far.
SPEAKER_02:Amen, brother. Amen. You're you're speaking my language. That's all everything. That's why wealth on the beach, why most men, well, why most life insurance is this scam and how to get it right. Daniel Alonso, the amazing author. Where do we get the book?
SPEAKER_01:So go to Amazon, just type in wealth on the beach, and all the books will come up. I got you know, three books so far. By the way, a lot of people don't know this. I also have a coloring book, a wealth on the beach coloring book as well. So uh, but yeah, I mean, I'm starting young. I'm on exactly. I mean, I think it's great. Uh matter of fact, it it's good for adults too. You know, coloring is actually really good for your brain, by the way. So all of us adults should be coloring, and it has to do. I took a lot of the chapters in my book, the original book, and then I turned them into a coloring book. So, but I I just, you know, I I uh well, I'm on, of course, Instagram at Daniel Alonzo. I'm on YouTube, so all of my podcasts. So I have Wealth on the Beach podcasts on iTunes and Spotify, all of that stuff is visual on YouTube. So you could either listen to it, iTunes Spotify, or watch it on YouTube, Alonzo Academy. And uh yeah, I I'm and by the way, I I hope that your audience hope they reach out to me, say hello. I'm always looking for great people, I'm always looking for people that want to level up their life. I also have a coaching program called Wealth on the Beach, uh um, you know, coaching, basically. And uh, and and so I I do you know one-on-ones, I do uh group uh calls, I have a uh a private Facebook group with over 300 archived videos that people have access to as well. So and I and I go live every every Wednesday morning, 9 a.m. Pacific Standard Time. So yeah, I got a lot going on.
SPEAKER_02:Dude, not only do you have a lot going on, but this is how impactful. Well, right when I I started looking at your stuff, man. It like I said, I got a dick. This is my favorite one, and this one should hit everybody. This is like water to the face or slap to the face, something. So many parents will finance an eighty thousand dollar SUV to look successful, but won't spend a hundred dollars a month on life insurance to be responsible. Uh that's not success. Uh it's selfish. Uh 100%. Do you ever get people uh that because you know there's there's people hate reality, people hate the truth. Do you ever get people like DMing you going, well, screw you, man? You're so full of shit, man, with your your your your comments, it's so condescending, man. Right. Who do you think you are?
SPEAKER_01:Oh, yeah, yeah, oh, I get that. I I get lots of haters, man. But I love it though, man. I I love the haters, they're the ones that fuel me, they're the ones that keep me doing it. Because again, when you know you're right, and again, when you got math on your side, I mean, nobody can argue with me. I mean, you want more coverage for less money, you can't argue. It's just math, it's just numbers, it's just digits, it's not even emotional. I mean, yes, life insurance is emotional, and you buy from emotion. And I mean, selling is you know, I'm not selling right now, so I'm I'm just you know, trying to make sure people understand from a logical standpoint. You you just you can't lose. We're we're right. When you're right, you can say anything you want to say when you know you're right, because you know you can back it up. There is no gray area in numbers and math. And so it it's it's that simple, man. I mean, there's not a policy, especially a cash value policy, that I wouldn't be able to replace if I uh if I sat down with with a client. I mean, if they were healthy and you know, obviously they could qualify, uh, there would never be a a chance that I wouldn't be able to help that client save money.
SPEAKER_02:The thing is, Daniel, the reason why term life has such a bad sound to it is because guys like me years ago would tell you not to buy it. It's horrible because I mean I was commission based. What else am I gonna say?
SPEAKER_01:Of course, of course, yeah. You gotta say what what brings you the the money, man. It's like it's a commission product, you know.
SPEAKER_02:Well, think about it. Like, you know, everybody thinks financial advisor, he must know shit from Wall Street. No, man, somebody tells us what to sell, you know, what stock and whatnot. Or the here here's another good one, something similar. Daniel, I'm I'm gonna have to sell you loaded mutual funds. The bigger the load, the better. Especially if you want to get out of something within the first year, because you you're gonna have to be penalized, because there's nothing out there with zero loads and hardly any expenses that can't match the performance of those funds. And what's crazy is man, there's so much free information. At least growing up, you you know, you if if I wanted to invest, I'd have to buy a Peter Lynch book at like Walden Books, learn about it, and then I would have to go drive to like Fidelity, and I remember they would have all these brochures like for every friggin' fund, and you know, if the Magellan fund or the Voyager fund, and you had to read all this prospectus, that was back then. Now, I mean, you could literally there's so much information out there.
SPEAKER_01:All the information is there, man. I mean, anybody that wants to learn, anybody that wants to uh to get educated, we're we're just we're we're in a great piece of the world right now. I mean, think about the things that you can learn if you just went into chat GBT and you just asked some questions, so much amazing things that you can learn, and and there's so many places to get educated.
SPEAKER_02:And so, Daniel, I'd rather with chat GPT, I'd rather just create an action figure of myself and post it on Facebook. That's awesome, man. It's not a tool, I could just do that. I could just but again, I could just use chat GPT to put is iUL a good investment.
SPEAKER_01:Yeah, oh yeah, and it'll go on for days, it'll go on for days telling you never to do that. So, yeah, it's it's uh, you know, the world we live in. If if you're if you want to be educated, you could get educated now. And so I just uh well man, I'm excited to be here with you. I'm excited about it. I'm excited.
SPEAKER_02:I'm excited that uh yeah. So wealth on the beach club, it's wealthontheach.com. Now, any can anybody is this something like do I need to be an accredited investor, or can I be just mom and pop? Can I everybody and anybody can join?
SPEAKER_01:Anybody can join. Oh, absolutely, yeah. Yeah, I mean it's it's only like 99 bucks a month, it's not even a lot of money. I mean, so I'll all that's one pizza, man, these days, one large pizza, exactly with wings and and and soft drinks, exactly. Yeah, so but again, the the only reason why I did it, like I said, I I just want to uh I just want to connect with great people. I just want you know to be a part of something that you know brings people together. We all get together every Wednesday morning. Uh, we get to, you know, everybody asks questions. I come up with a new uh you know topic to talk about. But but the truth is all I'm trying to do is trying to help people get to their best version. And and by the way, most people making what I make with with you know my net worth, most people don't would never do what I'm doing.
SPEAKER_02:Oh, dude, what when you said that's why I that's why I I wanted to clarify is this for accredited? Yeah, yeah, yeah.
SPEAKER_01:Most people, yeah, anybody, man. I I want anybody and everybody that wants to level up in their life. That's who I want to talk to. That's those are the people that I want to connect with. And so, um, but uh, but yeah, I'm thank you so much for having me on today, man.
SPEAKER_02:I really there's two quick questions. Yes, this sounds so awesome, man. That I you you will have me join now. Can anybody when they join, are these recorded just in case the person works at the bodega, yeah, Wednesday mornings? So that's what that archive is for. So I have 300 videos on that archive, yeah. So and this will teach us all about like I I can go from like zero net worth. Well, and everybody has a net worth, but like let's say 30s, 40s, 50s, there's still time to level up and reinvest and start reinvesting, and with dollar cost averaging and maybe like the power of compounding that seven and the look I always say it depends, man, because I don't know how much money you got, I don't know how much money they have.
SPEAKER_01:I don't know how it's too they're willing to invest.
SPEAKER_02:I don't, you know, but but what I will say action is better than doing absolutely oh absolutely, oh yeah, for sure.
SPEAKER_01:Yeah, it's it's never too late for anybody that wants to, you know, change their life and turn their life around. But what I will say is that instead of thinking about investing, why don't why don't people think about going out and making more money? That that to me is is the the it again, it depends on where people are at in their life.
SPEAKER_02:It's a mic drop moment.
SPEAKER_01:If they want, right, I mean, if they if they want to take their life to another level, let's go make more money, man. Let's go, let's go build a business together, let's become partners in business and we'll go scale it, right? We'll recruit hundreds, we'll create lots of new locations, we'll open up, we'll expand, we'll, you know, we'll deliver, and you know, let's let's go help some families in the process. I mean, I think I think I have 11 billion dollars under management right now, just in life insurance in force. I have uh$500 million of assets under management. We paid out probably about$250 million in death claims, and uh, we're paying out millions and millions in commissions. Just I'm talking just just my little team. I mean, the company has$10 billion under management or something like that. I mean, it's it's uh so again, just just my team alone is just killing it right now, and uh and again, that's that's with me kind of being passive for the last 22 years.
SPEAKER_02:Damn. And Daniel, this is just I I always end every show with uh um uh a last question, like negative Nancy tired. Yeah, yeah, yeah. Trust me, this isn't me by any means, Daniel. I don't know, man. Uh I I signed up for a couple I'm two years into an IUL, man. Been paying like five eight five hundred dollars a month. Now you're telling me all this. You just woke, I just woke up because I I I read that book, Wealth on the Beach, why mo most life insurance is a scam by you and how to get it right. What can I do? Is it am I just defeated? Am I lost? Do I just stop paying on this? Or is there a way out?
SPEAKER_01:Yeah, there's there's definitely a way out. You know, kind of think about it like this: if you had a hole in your pocket, would you so you know money was just flying out of your pocket, would you sew it up now, take your losses, sew it up now, or would you just leave it, leave the money falling out of your pocket for the rest of your life? Of course, you would sew it up, man. So let's let's build a plan. Let's let's let's look at the numbers, right? Because look, I'm not saying 100% I can help people. If I can't do a great job, if I can't make a significant difference in your financial situation, I will never ask you for your business. Look, I can't even help you. You're perfect where you're at. Don't change a thing. That's that's how I play, man. That's how that's how I do this thing. I've never advertised, I've never, you know, uh had to, you know, uh try to get clients from advertising. I never spent money on, you know, how I got all my clients through all these years was by word of mouth, man. Because when you make a difference for one person, they want to tell the whole world about you. And that's how I scaled my business through the years. And and I'm I'm just saying, I can help you, anybody that that you know uh really needs help. Let's but let's just figure out if it makes sense or not.
SPEAKER_02:Thanks, brother. There's two things that I want everybody to know. One just one pizza meal a week, weekend, just once, use that money, go on walkontheach.com. I'm even gonna join because this sounds because Daniel Alonso has the answers. Just start watching his stuff, and once you start watching his reels, which are very thought-provoking, in your face, also buy the book on Amazon, Amazon bestseller, Wealth on the Beach, why most life insurance is a scam, and how to get it right. The man, the myth, the legend, Daniel Alonso. Thank you for the book. Thank you for being on the show. Dude, you hit a home run. You you you are like Walt Disney. No wonder you worked at Disneyland, man. Overpromise, over deliver. You put a smile on my face. That within itself, yeah, you you got me as a client, brother. All right, my friend.
SPEAKER_01:You rock and roll, Omar. Have a great day. God bless all of you. Drinking doing that.