From industrial engineer to making $50,000+ online (the "lazy" way) | A systeme.io success story

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🔗 Connect with Martin:
Main website: https://findfocus.net/
Clarity on demand: https://www.clarityondemand.ai/ 
What Martin thinks of systeme.io: https://findfocus.net/systeme-review/

Martin Boeddeker followed the "traditional path"—he was an Industrial Engineer at a major company. But he wanted freedom.

In this episode, Martin reveals how he transitioned from the corporate world to digital entrepreneurship, eventually generating over $50,000 in sales and winning a systeme.io Award.

He explains why he ditched expensive, buggy software for the simplicity of systeme.io and shares the "Unsung Opportunity" of helping local businesses fix their websites (a strategy he calls a goldmine).

But it wasn't a straight line to success. Martin opens up about getting fired from a corporate job and how he used his "Lazy Man's Way" philosophy—combining AI and visualization—to bounce back and rebuild his business faster than ever.

In this episode, you’ll discover:
✅ How he won a systeme.io award (over $50k generated) by switching from "buggy" platforms to systeme.io
✅ The "Unsung Opportunity": How to get "forever clients" by helping local businesses (like beekeepers!) move their sites to systeme.io.
✅ The "Lazy Man's Way": How Martin uses AI to visualize success, remove fluff, and take action without burnout.
✅ Resilience 101: How he used systeme.io to bounce back after getting fired (using his "Relate, Repeat, Results" framework)
✅ Systeme.io VS other software: Why industry experts are migrating to systeme.io from expensive platforms

If you are an aspiring entrepreneur stuck in a 9-5, or if you've faced setbacks and need a roadmap to restart, this episode is for you.

Transcript

Meet Martin Boeddeker

SPEAKER_00 0:00

On today's success stories with system.io, we sit down with Martin Budaker from findfocus.net, but also his new avenue with system.io, which is clarityondemand.ai. Martin has already found success with system.io. He's been with it since the very beginning, and he's been walking alongside it with each development, each upgrade. And he's ready to take on a new challenge with a brand new digital product, a book, and a clarity program that helps people get to actionable steps quicker and easier, getting rid of all the fluff and going straight to the heart of the issue, helping you visualize and meditate, and then actually do the work with his new approach with clarityondemand.ai. So buckle up and get ready for this action-packed, very value-based interview with Martin as he talks about where he started, all the things that he learned along the way, how he's building not one but multiple different businesses with his digital marketing, and what he projects to do next with his clarityon.ai program. Welcome back to another success story with system.io. Today we have the privilege of speaking with Martin Burdekar, which is uh findfocus.net and clarityon.ai. And I can't wait to dive into those two. But before we dive in, I want to say a big thank you for uh jumping on to this interview and sharing all your systems and ideas with system.io.

SPEAKER_01 1:41

Yeah, thank you for having me. I'm super excited for this interview.

SPEAKER_00 1:46

All right. So before we get started, uh I like for everyone to kind of share their summary or cliff notes version of how you got started with digital marketing. Like, were you a nurse?

From industrial engineer to entrepreneur

SPEAKER_00 1:58

What was your background? Where'd you come from to come all the way to this uh digital platform and using this as your main platform?

SPEAKER_01 2:06

Yeah, for me, it's been a really long journey, and I tried to summarize it. Um basically, I'm an engineer by training, studied industrial engineering and management here in Paderborn in Germany. And uh I always wanted to be an entrepreneur, so I bought uh some actually was even like doing university times. Um, like a flatmate of mine. I I had trouble in my relationship, and a flatmate of mine pirated a course from Ibn Pagan and told me, hey Martin, watch that. And inside this course, which was called Main Transformation, like Ibn had a like really tiny slice about his online business. Um, Ibn Pagan is one of the original gurus in the space. And from there, I I went through his course and um yeah, learned everything about digital marketing. Then I got a got a job um essentially as an engineer working for a big German um company, and uh which was actually a joint venture of um uh the Russian Gazprom and uh a German company, BASF. And then when the Ukraine war started in 2014, I decided I had saved some money. Um I and I wanted to become an entrepreneur. And that's when I created Find Focus. At that time, it uh I partnered with another guy, a software developer, who just had a super basic website with a PayPal button, essentially, to sell his um website and distraction blocker. And um then things did not work out the way they wanted. So I started my own software company, replicating his software, which was just for Windows at that time, on a Mac. And um, the software did not sell as well as I expected to. Um, and during that time, I got uh I bought another online course. Um, actually, it was Brandon Bouchard, who uh was promoted by Mike Phil Sheim and Andy Jenkins to other like like super well-known uh people in the online marketing space. Uh, unfortunately, Andy is no longer uh among us, but um Mike and Andy back in the day they started Cartra, which is one of the competitors for system.aor uh uh yeah for system. And um, yeah, during that time I got uh alpha access to uh Kartra. I did I realized I needed to make the transition from my business. I focused on SEO, which was actually uh where I got to know uh Orlean Ormeka, the um uh CEO of um System. So be because back in the day system also grew a lot with SEO, and we were uh part of the same SEO community. So um let me think about like where I was I

Pivoting with a virtual summit

SPEAKER_01 4:49

yeah, exactly. Like my system, my my my um software business was not working that well, and then I decided to make the transition, but I did not know what to do. And this is when I decided to host a big virtual online summit, um, the Pareto Sales and Marketing Summit. And this is where I interviewed a lot of like A-list speakers, people who are really well known in the funnel building space and online marketing space. I had people on there like Mike Keenix and Jim Edwards, John Lee Dumas, Perry Marshall, and um yeah, the the the founder, Mike Phil Same, obviously, and the CEO of Cartra at that time. Um, and and a lot of like like Blake Nuba, um uh a lot of people like from the ClickFunnel space and and so forth. And after that, I decided to focus on affiliate marketing, turning my blog findfocus.net into um from from a blog um focused on productivity advice and selling my software over to uh doing reviews for software like Kartra and ClickFunnels and uh system.io and um then um GrooveFunnels, Mike's Mike Fill same software exploded during COVID. And I like like that was the best time of my business, um so to speak. And um this offer got super popular in our circles. Um, but unfortunately, the software remained kind of buggy. So they uh launched with the lifetime deal, and they never could get this um recurring revenue model working. They're now trying to transition to it, but um essentially their sales dropped, and so did mine as an affiliate. And then I decided, and this is where I got my reward, um T to Pivot. Um, I I because I was connected really well,

Winning the systeme.io award

SPEAKER_01 6:40

I decided to start another software um yeah, reselling uh business. Um basically what I sold was a product called Ads Made Free, which was at the time um um well there's a lot of backstory I am I'm omitting. During my summit, my Facebook ad account got shut down. Um so I was able to like like just sell via Facebook organic marketing, and the software was just a uh software that uh could send automatic messages on Facebook and so forth. And um the problem and the reason why I then switched from like first from Cartra to GrooveFunnels, obviously because I wanted to have integrity, used to software I I uh I sold, but um then I switched from groove funnels to system.io because it was just easier, and this is where where I got the award essentially. Um then my sales again, like like uh I I'm an SEO expert essentially. I like long-form content and doing interviews like these um also as a host, um, like I did on the summit. So I I my my heart was not really into the course, but um still after I switched to system.io, I promoted the product to the group tunnel audience and also using my network. But the webinar was not writing as well as I hoped. But it was still enough to be the number one uh ranked um product in the system.io marketplace that was not system.io or from the company. Um, but unfortunately I cannot brag with this anymore because system uh shut down this marketplace, so I do not have any bragging rights to that anymore. But um, yeah, essentially that was the story. And then um when I noticed my sales were slowing down again with webinar, I was not converting.

Getting fired from his 9-5 job

SPEAKER_01 8:30

I decided to make the switch and try to leave the online marketing world completely. Um, so I got uh nine, and that that was actually in the middle of last year, or in the in the beginning of last year. So I got I got a nine to five job here at a local company, but then something happened that I did not really anticipate because like I was I I was not getting um along with my boss that well, and they like in Germany, you have a six-month probation um period for for a nine to five job, and then in the last month they told me uh or or she told me basically, Martin, this is not working out, um, you you gotta leave the company. And then um the roller coaster continued, and um I ended up um like actually there were some some huge changes at uh Groove Digital because they got a new CEO, um John Conetta. And um just a few weeks before I even realized I was um yeah, let go from the company. I did not expect that. I reached out to him, offered some help, just um like how I saw the company, and um basically John took

The rollercoaster of losing everything

SPEAKER_01 9:41

over from Mike. Um I will not go into the details, but um, long story short, is yeah, Mike um stepped down as CEO, John became CEO of that company, and then um two months in I uh I started working there because I lost my job, and it was just like, hey, I'm free now. Uh, do you have a job? And um, so he told me, uh, yeah, like you know more about the company than I do, and I I had a job, and then unfortunately, two months in, John got super sick, he had an appendix rapture, he barely survived, and he said, I I've had it all, and then um he stepped down as CEO. Mike Silzane came back in and um yeah, did some restructuring of the company, and then I got let off uh let go. And there I was once again not knowing what to do, not um like like how to progress forward, and that's where the idea for clarity on demand um came up.

The lazy man's way to riches

SPEAKER_01 10:42

Um basically it's based on this um book, The Lazy Man's Way to Riches. You probably have not seen it, um but it's um and and most people do not really know this book, um, but it was on Gary Harbart, one of the most famous copywriters of all times, Required Greeting List. And um this book sold um three million copies in the 70s without uh ever hitting a bookstore, like that was pre-Amazon, pre-everything, and it it's it's basically a Bible for direct response marketing. And what what I really liked about this book was that it was all like the first half was all about personal development, visualization, and goal setting. Um, and I tried to I I had this book for a couple of years, but um, in the meantime, AI came around, and then I did the exercise in the book with the help of AI, and I found this so helpful to create a new vision for my business, for my company, for for everything, for how I wanted my life to be, that I decided um to write my own version of this. I I had some um I so so I repackaged some things I've learned from my coach, like who was a former Tony Robbins coach and um Tony Roberts um frameworks, combined it with AI and on the basis of this book, and that became Clarity on Demand, which is um now clarityondemand.ai. And um at the same time, I also revived findfocus.net doing reviews for um um yeah, selling webinar courses and other personal development courses using my um my my network. And fortunately, some of these offers converted really well, and um, yeah, that's essentially where I am right now. The book is um ready. It I I get some occasional sales. Um, like I I've I've set everything up on system.io um using a template from um Alan Solternek and nothing held back, which is like a really structured template

Building a new business from scratch

SPEAKER_01 12:42

for selling um for selling um books or low-ticket offers. And um, yeah, I I've built everything on system.io and like even today I spent the whole day inside today and also doing a side project for someone that reached out to me, like, hey Martin, I want to build this website. Can you do this for me? Um it was not quite that, but I I pitched him on like, hey, you should not build um um your website on that platform. System.io is so much better, and then I to do the project for him. So um that's something I do on the side to also pay my bills. So um I I hope this gives you enough of a backstory to up.

SPEAKER_00 13:22

Yeah, yeah, you were right. Yeah, before we jumped on, you were like, there's a lot that we can unpack, and you unpacked all of that. That is quite the story. So from the get-go, industrial engineer. Uh, my husband's actually an industrial engineer as well. So I understand a little bit of that world. So lean manufacturing and um working in that warehousing and manufacturing of products. So um, and he goes to work every single day. If the freedom that you were able to create with one course way back then has now led you down this trajectory of being able to speak into so many different um avenues in lives, and then all those little touch points of people, big names, by the way, being able to interact and gleam such wisdom from so many different people, uh, being able to come back from obstacles or failures where the world would say, Oh, you should give up. But you said, No, there's something here, there's a gold mine underneath it, and learning from each of those. And so let's kind of like jump in uh before the clarity um on demand. So, first you had that findfocus.net. It was productivity, but then it shifted. So shifting your niche and turning it into an affiliate review platform, is that what that is now?

SPEAKER_01 14:49

Um, yeah, exactly. And this is still like like one of the things and uh something everyone can take away from this um that I've learned from Stephen Hillgard, who's um yeah, my my my coach,

A simple framework for pivoting

SPEAKER_01 15:00

like he was one of the um like like um national trainers for Tony Robbins, and he had this framework of like um like like whenever he does consulting, like he wants to share all his frameworks with companies and like the people that he works with as well. But typically he says there's only three things that um you should be asking is like what worked in the past and um that we are not doing anymore, let's do that again. What is working right now, let's do more of that. And what are we doing currently that is not working? Quit doing that. And if you if you apply this um formula, like you like that's already makes you an amazing consultant, essentially. And this is what I did with um findfocus.net this year, um uh reviving my affiliate blog, not focusing on one um software which was groove, which was probably responsible for 80 to 90 percent of my income at that time, um, but doing this for many different um um causes and software products, and just putting in the work. And that's something I realized over the years as well, and especially for people who are really in this online marketing space. In the end, like like building a business is really doing the the boring, the repetitive stuff um um better, and building your own systems um and and um funnels and and basically creating some kind of efficiency for for other people and created uh to to find a gap, close that gap better than everyone else. And that is essentially what you're charging for.

SPEAKER_00 16:31

Yeah, that lean manufacturing right there, like finding that gap, closing the gap, being as efficient as possible. And so before we talk about clarity on demand, and so at one point you were pushing one affiliate link primarily. You said 80 to 90 percent of your like income and revenue, but then you transitioned during this time, you know, in your life. And so now you talk about different ones because I saw that, you know, I saw that there was uh a lot of blog posts on one specific product, and then recently there's a lot of different ones, which I appreciate because I like it when someone like you can break it down and give me the nuts and bolts. I really love the one that you did on system.io, and so that blog post specifically is able to kind of funnel people to your affiliate link and create that income as well, correct?

SPEAKER_01 17:21

Yeah, exactly. And one thing that I find that we works really well for me because um is essentially SEO traffic is declining, but um having this combination of um writing this in-depth blog post because like I'm like I'm I'm a German, I'm like logically winded, and I want to know before I buy any kind of product, um, yeah, like like is it actually worth it? Is it good? Um, what can I expect? And then typically for especially for the products I have experience with, what I like to do is also to um create YouTube videos around this. So you have the written version of this and the um my my experience and me sharing this experience in an authentic way through through a video, then um like like that creates a lot of trust. So um people are more inclined to buy with my recommendation and um with my affiliate link. And then um for for some products I add a bonus. I still have to create this for system.io, but um uh add a bonus on top, and that's how SEO-driven affiliate marketing works. And I I think like system.io, like like I still have plans. Um, maybe I'll do something similar for for this software in German and launch another blog um promoting it in German because I I think um, and we're recording this um close to Black Friday and System.io, and and basically this year I did not buy a single um Black Friday deal

The only tech stack you need

SPEAKER_01 18:48

um because I have all the technology that I that I need with um system and um yeah, maybe a YouTube recording software like Riverside that we're recording on right now, on and and an editing uh program and one graphic program. That's but that's essentially all you need uh and and one AI uh product uh like Gemini or something like this. But that's essentially the core tech stack that everyone needs. And then it's really about finding the right customers that you can serve.

SPEAKER_00 19:17

Oh, I love that. I love that you talked about a core tech stack. Um, I as a digital techie person, I I'm constantly explaining like my tech stack. And so you really that that's the nuts and bolts of what you need, right? System.io really answers a lot of questions for people instead of trying to duct tape it together with different little pieces or zapping it together, and then you're not able to actually see that clean dashboard that's on the back end that creates that efficiency. So uh I would if you don't mind, I'd love to sit in an SEO real quick because you said it's on the decline. What are you doing to combat that with SEO, especially when you're building a new product from scratch? How are you gonna run traffic there with SEO on the decline?

SPEAKER_01 20:03

Um, like like this, like everything, like there's a lot of nuance to everything. And what I'm doing right now, because my website with find focus is like uh older than a decade, I have a different advantage that somebody who just relies on a system.io and its blogging functionality. And my findfocus.net is still, for example, on WordPress with all the plugins because that's um um yeah, like really built for SEO. But um, in general, like I think you have to pick one avenue and then stick to it. And this is what what I'm um like like and affiliate marketing and things like this is different from building a brand for your uh yoga coaching business or like something like something different. So every little niche and every niche has its specifics. And for example, um when I ran my Find Focus software, something that I should have done is built a high-ticket coaching software business teaching other people how to use the existing software of my former partner and in instead of trying to develop my own software essentially. Um, but but I did not know that at the time. So some things just come with the experience that you're you're building, and now I'm just trying to avoid the mistakes that I've made in the past and really learn from my mistakes. And and one of the things is um you you really have to stick and and get really like stick with something long enough uh until you actually get good. Um, it's the same like if you like like someone who's super famous for social media marketing is Alex Hamosi and his first like when he got started, like he just um recorded lots of videos in his closet with his um with his shirt, and like like it was a volume game until he actually got really good, until he added a team and things like this. And that's the kind of route everyone has to go through. In in one way or the other.

SPEAKER_00 22:03

Yeah. And so um you're saying pick one thing and go all in. So are you saying that you're going to do like a social media, like going in on one thing in particular as you push people to the clarity on demand? Like a YouTube funnel or maybe a social media Instagram funnel? Are you going to go the Alex Hermose route?

SPEAKER_01 22:23

Probably not. Like I um I basically have split my my business right now into different two different like businesses. One is the SEO side, um affiliate marketing, and the other side probably

High value low ticket offers

SPEAKER_01 22:35

that I will be using system.io for is this um low-ticket funnel with the idea that you sell a high value low-ticket uh offer. For me, it it might not even be clarity on demand, um, because it's um one thing that I'm like suspecting is that um I want to have something when people browse Facebook and see an advertisement. So I'm currently working on something called the one-page clarity system, which is uh a drilled-down version of um of the system that I teach, which is like or like in clarity on demand, I just describe like how to build this complete life vision and uh have a vision for every area of your life and having this, well, then breaking it down into uh yearly plan and 90-day sprint um back to the day. But um, like like for a low-ticket product, it's more like hey, um, here's um the system that I use when I and I developed this when I was like facing a personal crisis as well. Like I asked myself, like, I do not even have the energy to implement the own system that I envisioned. What is a drilled-down version of this? So it always came back to solving my own problem and figuring that out, and then turning that into a product. And I think um, and and then the names obviously are super important as well, um, especially for for if you're charging money up front. Um, I think that's uh also to to give some perspective of the current market um sphere. So, what I'm seeing currently is like people have huge success with either doing YouTube long form, um building this audience on YouTube, not SEO-based, but interest-based, uh, solving a specific problem, and then offering like help with the implementation. We are a community or we are one-on-one coaching. And the other one, the other model that I'm seeing is um almost the same, but in this case, you're selling a low-ticket product, something from $5 to $27 on the front end, and then have one or two upsells, and then try to convert these people into some high-ticket coaching offers. And that's um it then it depends on your resources, like do how much time and what do you like actually? Do you have time? Then definitely YouTube is very feasible. But if you have if you're if you're still working full-time and you want to get some traction, going the low-ticket route and and buying um yeah, eyeballs and attention might be the way to go. And um, probably when you're starting out, when I'm starting out, you do not have an audience. You you have to start somewhere, and then you just have to um yeah, consistently keep doing it because all the success stories, the highlight reels from social media, all the the the promises that we see in in the marketing newsletters we are subscribed to, they are not re representing the reality for most people, like even for the the the big guys. They are struggling, they need to pivot a couple of times. Most of the people that I um connect with, they are pivoting, they are staying on top of their game. It's not just build something and sell it forever. And um, I I think that's also why we're seeing this rise of communities and and platforms like schools and things like uh things like this. So, because AI is also changing the game. One thing and and practical

The "Relate, Repeat, Results" framework

SPEAKER_01 26:01

framework, or the the way I explain it, is um called uh relate repeat results. Um that's my own framework. It's it's from a book called uh Change or Die. But essentially, what what I'm saying and what I'm seeing is that we first we need to relate to someone, and then um this um leader, mentor, coach, however you want to call it, they um um tell us what to do, like the steps um we need to repeat. And when we repeat this step, these steps, then we at some point we will get the results that we want, and that's the way human change human change or change changing behavior works, essentially. What's been proven like from anonymous alcoholics or like what it's called, um uh like uh 12-step programs or things like this. But it's typically always we need someone real, some not an AI, avatar, somebody, but somebody that relates, uh that we can relate to, that shares some of our backstory, or like like maybe it's from the same region or has uh had a similar experience, something that relates to, and then we say, like, yeah, this is someone I trust, and then um we listen to this advice. And I see this a lot in the fitness world, for example. Like we we all know what to do to get in shape, to live healthy more or less, and all these things work, but it's suddenly like we hear something for the 120th 21th uh time or 21st time, and then we actually do the things, and then we get the results, and then we get into shape.

SPEAKER_00 27:37

Yeah, and so the three R's it was relate, repeat results. Was it for the framework?

SPEAKER_01 27:44

So yeah, I like that a lot.

SPEAKER_00 27:47

Yeah, I love alliteration, I love the R's, I love being able to attach it to something that helps me remember. And so I do believe in that relatability as well. And so we had the find focus, and we've uh moved from there to this clarity on demand. So before we do that, the reward that you got for system.io, you said it was something that you were selling in the marketplace. Now, was that having to do with the find focus, or is that with your new clarity on demand or your book? Like, what was it that allowed you to get that um that nice plaque behind your head over there?

SPEAKER_01 28:20

Um, that was um like like I created a webinar, a business opportunity webinar where I was selling organic Facebook marketing software, but I closed down that product um line. And one thing that I also want to get away, like because there's a lot of like people on system.io,

How to get forever clients

SPEAKER_01 28:37

like some of the things that I'm most proud of is the actual money that does not even show in my system.io uh statistics or something like this, but um charging a lot of money working with real business owners um um by getting by by by making helping them making the switch to system.io. So for example, and this makes a great story as well because I did the website. Um basically I got um free tax advice essentially for uh building the uh the website for my tax accountants, uh wife essentially, but essentially I told to him like a barta deal. Um, hey, I will get you to system.io and um do all the tech work for you or for for your wife in this case, which is a beekeeping business. And um in the and then um like in return, you you help me with my taxes and straighten everything out after my roller coaster and and things like that. And um that worked out really well. And um what what I did, and I think this is one of the most undersold um values that or like like like like services that system.io had because he already had a website, but it was somehow hard-coded. So whenever you even wanted to say change some tags, like he had to hire an actual developer to to update their uh like their website. And then basically what I did, like I told him, like, hey, use system.io, and then we will mail their support, and they will completely rebuild the website for you for us, essentially, and then we can make changes, and you have a much easier um system um or like website, and we can make changes um super simple. And I think that's one of the the um and and if you do that often enough, like also your affiliate commissions will stack because um the system is so affordable that nobody will switch to a different website builder or WordPress website or something like this. Um, if they are just getting everything for um about $200 per year or something like this for less than $20 per month, it's not even like it's not even a cost you you you would consider. So they will basically, and I think that's also part of the success with Tystim, is like once people switch to the platform, they will just stay forever because it's such a pain of switching websites and the um so so that's one of the biggest business opportunities I see for everyone. Just like look out for for who has a website, tell them like, hey, switch from WordPress or what you have right now to system, and you never have to worry about security updates, you will always get the latest technology, and they will even build the website for you. You so you do not even have to do anything, you just have to talk to people, or you can even charge a markup for um letting uh the system.io uh support um build this for you. So I think that's um definitely one of the most underutilized um yeah services uh that you get um with system.

SPEAKER_00 31:42

Yeah, that's definitely an unsung uh opportunity that people are doing. Uh, we have interviewed a couple of people who are doing that. They're helping, you know, their their whole business is based on moving people to system.io or building their new business on system.io. And for service providers who really just want to hyper focus in on what they want to do for their you know clients, they don't need all the bells and whistles. I need a uh a business card online, that's it, and connect. And you know, system.io does that very well, and so there's a lot of opportunity for people to be able to do that. So that's a whole nother leg of income and revenue that you're able to do. So that business has, you know, closed that organic Facebook ads. And so now let's transition into what you're building now. Now you said you you wrote a book, you you repackaged, you know, the concept of that book that you shared earlier. Now, can you talk about how clarity on demand dotai and like what you're building on system.io looks like today, and kind of like what is the trajectory of your business now? Because you have so many opportunities, you've learned so much.

SPEAKER_01 32:56

Um, I'd like to know what's part of my my problem. And for, for example, like for like I'm also building a website for a strategy consultant in the Netherlands right now on system.io, and I spend the whole day inside the system, and it it's always about like really narrowing your your focus and do more of that. So um that's essentially what I'm doing. So, with um clarity on demand, it's really like um to talk a little bit about the framework because it's so important for everyone. It's um and and what I did there is is quite interesting because in marketing you learn this um that you should have some kind of a customer avatar um um doing doing that. And even Pagan had a saying like if you can describe um the problems of your avatar better, then they can describe it for themselves. They unconsciously always uh assume you have the solution. And um, when it comes to visualization, I often had this problem that things were like like I I kind of knew the direction, but I did not have this emotional connection to my own vision. So um, and and sometimes it's just just like small little uh tweaks that make a huge difference in the in the way you word something. And um, through my knowledge, I I have a lot of like copywriting knowledge over time,

How to effectively use AI for copywriting

SPEAKER_01 34:17

and so I have this um this prompt for symptomatic messaging that um means like to make an experience that we have, maybe like like fear to make it really tangible. Because something else I've learned from Eben was like um it's like it's especially if we know a lot, um like people want freedom, but but what does freedom really mean in a way that um we we can describe it? Is it maybe for for some it's lying on the beach and hearing the sea and and uh with your laptop on on your lap or something like this? But you we really want to have like this: how does this feel? How does this um look like? Um, what kind of sensory uh sensations do you have inside and outside? So, how do you feel on the inside and outside? And if you turn that into a vision and and really focus it on your future, then you you have suddenly something that's um let's super motivating. And then inside the book, um, I've also learned about like how to transition these visualizations, which are super detailed, then into um specific um phrases, so you can relive these um like like or like have these affirmations essentially, but they are now grounded in a super detailed vision, and then you listen to them in the morning and in the evening, and then your your vision constantly stays on top of your mind. And um, if you have that, then you can break it down into action steps and do the typical time management um things, um, project planning and everything. Um but but once you have the vision and have this motivation to move forward, then you suddenly um have the motivation to get uh up at 5:30 a.m. to put in the work, to put in the extra hours. Um you um do not need a website blocker as much as uh as you used to, or you're voluntarily like you're not cheating on it anymore, things like that. And um it's then it's really all about creating this alignment. And when you're aligned with your goals, like then also you see opportunities that you might have not seen before, or like you you take action that you have not um uh taken before, and then like slowly you can rebuild your life like from a place of of crisis.

SPEAKER_00 36:38

So, okay, so this uh is there some AI built into this? Because I'd like to do like kind of a visualization to kind of see this played out for anyone who's interested, someone like me. Is there AI practical steps for that? The the results base, the being able to put this into a time management plan for someone who perhaps wants to get up at 5:30?

SPEAKER_01 37:01

Um, like yeah, like I I describe, and this is basically the way funnels work these days, especially low-ticket funnels. Like in the in the first front-end product, you basically give away everything, explain how it works, just like I explained in this interview. And then one of the upsells is basically getting the specific uh prompts and instructions so you uh can copy-paste these prompts into um ChatGPT or Cloud or Gemini, so you can have the outcome yourself. And then um later they're um like and if people do not want to do it themselves, they want real coaching, that's then the high-ticket upsell. And then there will be a community, like a lower ticket continuity program built into this and uh an opportunity to work with me one-on-one for people like you know, like I I'm just going through a major transition. I really do not have the clarity, and they are willing to pay um like like $5,000 or something like this, or even more for one-on-one help. Um, because in the end, with AI, like you can get a lot uh uh really, really far. Um, but sometimes we still have blind spots where we need someone to tell us, yeah, like the whole direction you're going is wrong, or you're missing this uh critical piece that the AI missed. Um, and I think this is a general trend with AI as well. Like AI can get things 90-95% right, but um, we still need the experts who can spot the 5% that's wrong immediately, and these are the people who are well paid and and remain like um yeah in demand.

SPEAKER_00 38:41

Yeah, we need that human aspect, you know, real tangible. I can see you, I see the pitfalls, I've experienced it. This is known to be successful because AI has a tendency to give you what you want. It can, you know, read through that language. Sometimes if I put something in, it will it will pet my ego and it'll be like, you're right. And I'm like, no, I'm pretty sure I'm wrong. Why'd you say I was right? And then it's like, oh yeah, you're you're totally wrong. And I'm like, mm-hmm, I fed that to you too. And so it's too we can have too much of a bias sometimes built into some of these AIs because they start following our persona that we've already put into it. So having a human external factor is very important. So I really see the benefit of that high level as well. And so I I'm interested in how much of this is actually built, how much is available, and and all of this will be built on system.io. So you've already got your funnel, your upsells, your email list built in.

SPEAKER_01 39:45

Currently, what what I have is um the the book is available and people can uh buy it. I I think currently it's uh $70 uh $17, and then there's an upsell for a live workshop that I did where I did show the the prompting and things like this. Um these things have to be a little bit more polished up and be before I run ads and things like this. Um, but um the system is working and I reply to all the inquiries from customers and things like this. Um so I'm still like um in so so the the front end is done, the um the uh one one workshop is there, and then um it's really about refining it and getting more experience, talking to people, and then um puring gas on it with with paid ads. And this is when I will probably also look into like like if I'm spending a lot of money on on getting traffic and it's not convert, like it's not converting, and then people not seeing results, like if they're not seeing results, like something is off, because typically they should get the same results with when when they buy the things and would do them themselves, they should get the results, but they should um get more and faster results um if they have this human element inside a community, or we are one-on-one coaching, and that's essentially the business model works. And afterwards, it's just essentially it comes down to economics of your business. A lot of people like really they they give up too early, or they do not really know how the numbers played out because um, especially if you see the big groups like with uh email lists of 10, 20, 30, 100,000 um people, um, like even they only make like one or two percent conversion or even less um oftentimes, and then it's just like presenting the different offer from a different angle or packing packing packaging it up a little bit, dress it up, and then it's really about this consistency and optimizing. And but uh, we we all have to start somewhere. So that's the game. Um, that's how this works essentially.

SPEAKER_00 41:51

Okay, yeah. So, and while you're doing that, the affiliate find focus is still running the engine, it's still helping you pay the bills, you're still learning while you're building this other thing, and then doing a little trial and error, figuring it out, refining it, looking at how you can make sure that other people are getting those results.

SPEAKER_01 42:09

And so one thing that I also like is I can like like when I review software like system or like any other funnel builder or competitor, basically I can say, like, I'm not just reviewing the software, but I'm also using it for my other business. So I'm actually living what I'm teaching, and I'm using this Facebook ad software from Virgo DeCray, and I'm using this other software for my uh video thumbnailed, and um this other software for my videos, and like now I'm testing this uh software, and um, I think this one is better because of that, or maybe this software is better if you're looking for I don't know, website speed or things like this, or if you want to have like a community and your your business is mainly YouTube and community, then yeah, you you probably do not even need system because school will be enough for this kind of funnel. And there's there's a lot of like in the end, and this is something that I really like a video like from Andy Jenkins. In the end, like they all the all this technology, they all can build websites, they all can send email the software if it's for email sending, they all can type um payments, and um the difference is not that big of my compared to to a mobile phone. Like the difference between an iPhone and uh an Android phone is oftentimes not that big, and oftentimes like a cheaper model, like you can't have the same phone calls with somebody, um uh then uh or like like the phone calls will be the same whether you are uh having a $1,000 phone or a $100 or $200 phone, and uh a lot of this is true with system.io. And

Why experts are switching to systeme.io

SPEAKER_01 43:50

one thing yesterday I was on an uh online networking event with a lot of people, and one thing I see is also that more and more people realize. And like even people who are well connected with the Russell Brunsons of this world, like they're making the switch to system.io because it has everything they need. And um the yeah, like like this is something I see more and more. And for example, um in the nothing help back group, like where I got the template for my book funnel, they there they had like system.io, click funnels, go high level, and a WordPress solution or something. And um so but why would you pay five times more than um for for for a similar solution? And yeah, the the the only thing that I did not like about system.io as an affiliate was it it was so cheap that it's really hard to stack up the numbers, at least for paid advertising.

SPEAKER_00 44:48

Yeah, I yeah, it's like wait, I I you know you have to hit such a high quantity to make it worthwhile, but at the same time, that's a selling point, you know. So um once you get your people in, or you know, I I feel like you're gonna really be able to capitalize on that now that you're you're not pigeonholed to one specific funnel system and you're trying to do all of them. Uh, I can see you really doing well with that. Um, so as we land the plane here, I'm I'm interested in under your thoughts on what is the gift that this digital entrepreneurship has given you.

SPEAKER_01 45:27

Um the main thing is really doing the uh having the freedom um to to um get up when I want. Like in this case, I I have to get the kids to school and make breakfast and things like this. But it's it's really about the freedom. Like I'm I'm working from home. I can like I'm living in a rural part of Germany and really taking a forest walk in the middle of the day, um, scheduling the calls when I um when I want, and having deep work when I want. And like it's it's really about this freedom lifestyle. Like it's not as easy as the gurus make it look, and the business opportunities and each offers, like like all of like no matter what strategy you're using, they they all work to some degree and in some some niche, but they all require much more work than what people sell you, and that's just the way it is. But um, if you follow this route and you you stick with it, um, then it can provide a tremendous amount of freedom.

SPEAKER_00 46:27

Yeah, when yeah, I feel the same way. I love this digital nomad life that I'm able to work when I want. So I think that's gonna resonate with a lot of people. Now, if you could describe system.io in one word or one sentence, how would you describe it?

SPEAKER_01 46:45

It it has everything you need, but not much more. So one one thing I found with system.io after I switched from Cartra was like with system.io and which I really liked is uh oftentimes it's just a hard yes or hard no. Like uh I I want to do this, is this possible? Yes or no? Like it's it's really clear cut, so it it really has everything that you need. But uh like I also found it it got me focused on the basics, for example. Like um, otherwise, like I sometimes I was really like trying to set up a complicated webinar funnel, and with system.io it was just like, yeah, I'm I'm sending this email now because there's not that much I can do with the builder or things like this. And uh I probably some people would agree because you can do a lot of different things and and amazing things with uh system.io, but for me it was always like for for an all in one platform, they are all pretty complex, but system.io is really the easiest one to use and the most um like like budget friendly as well. So it's um like like the the best value for money, probably another way to describe it.

SPEAKER_00 47:54

Yeah, I I see what you mean. And and for someone like me who has shiny object syndrome, if I'm like, ooh, you I can do this, system.io is kind of like stay in the lines. This is this is the only thing you can do, but it helps me stay focused because I have ADHD, and I'm like, ooh, look over there.

SPEAKER_01 48:14

So speaking of ADHD, like from I I I talked to Ourline as well, and uh like it's it's um also on purpose, like that's part of the core um business philosophy. Like they are and what I like about it as well, like they they having this constant kaizen approach. So there will be um currently I'm thinking they're working on a major update, but typically what you see is like Ourlin, like every week, every two weeks, there's a new feature added, oftentimes a little often requested features, and they are just continue uh building the platform. And it's like also be because of this approach, it's also one of the most stable platforms out there, and um which I like as well.

SPEAKER_00 48:56

Yeah, it's not buggy, like that other one you were talking about, you know. And like you said, the founder and the creator, Aurelian, he he works really hard and he's very focused and he has touch points with his community, which I love. Um, you know, you being able to still be in contact with him, he really cares about what he's building and keeps it streamlined on purpose. Like you said, that's another selling point that it people like me with ADHD who have a million ideas, it's like, no, this is it. Just get it, get it done.

SPEAKER_01 49:26

So, with that being said, stable and they're just like they're they're really uh, and this is something you see with a lot of successful people, they're they're staying in their line, they're not just trying to um yeah, run like I I do not even know if they're running paid advertisements advertisement campaigns or things things like this, but it's really like the system just grows by word of mouth and just by having a really great software at an affordable price, and that's their niche, and this is what they excel in. And yeah, I I like it a lot.

SPEAKER_00 49:59

So,

Getting started is easier than you think

SPEAKER_00 50:00

for someone um who's probably listening right now, has a million ideas, has been thinking about doing this. What would you say to them to get them to push go, to sign up with system.io and put their idea online? Like, what is that procrastination uh barrier that you would help them push through? Like, what would you say to them?

SPEAKER_01 50:24

Actually, um, like like the technology matters way less than you think. Um, like even a basic um opt-in page with the lead magnets and then regular emails will get you uh much more because when you when you're just building a funnel or business, nobody cares about you, nobody is interested. It's not like people are just magically appear. And what I see in a lot of business is really just like business in the offline world. Like if you're selling a high-ticket coaching product, like you you still probably have to get with um with people on a call, or like even these kinds of products are often sold like these days, not real, like super fancy funnel, but with a Google document or something like this. So really know what you're optimizing for. And what one thing that I've learned um during the summit is also something I think that a lot of people can resonate with. Um, and this is asking yourself are you doing this to help your customer? Uh, adding like making the look the website look better, or adding another feature or things like this. Um, are you doing this for the customer or are you doing this for yourself to make yourself look good? And typically you can get rid of like a huge percentage of work, uh especially the last five to ten percent, because you're doing that um um to make yourself look good, and the customer does not actually care. So um try to spot where you're uh where you're procrastinating or where fear is holding you back, and um ditch that and really focus on helping the customers. And this is um I think one of the best advice and one of the best learnings I've had in my online marketing journey.

SPEAKER_00 52:07

I love that. Now, um as we you know close out this interview, is that perhaps something that you would help people work through in the clarity on demand demand or through the book? You know, someone like me who procrastinates and overthinks. Um, if I wanted to work with you, how would I find you and what can I expect to get if I um went to your websites?

SPEAKER_01 52:30

Yeah, okay. So um on findfocus.net, like that is a typical affiliate review. So I like like when I write these, like I rave about almost every product that I uh promote there because it's just part of the business model and the way SEO works. But uh with clarity on demand, it's different. Like there is the book. I I put my heart and soul into it, and um, like even share the story that I we did not get into the backstory, but um the

The heartbreaking reason he values freedom

SPEAKER_01 52:57

first story of the book was really like how my father um yeah committed suicide because he was not able to live the life that he wanted, and even though the the the book was written a lot with AI and and things like this, but I I really wanted to share a story that goes deep where where people like write like like they know it's not a shiny object um uh book like putting together with AI in the weekend or something, but sharing the real story and yeah, definitely like like reach out to me. I'm I'm still building this. You can sign up for my email newsletter. I um like not sending them out as often, but I that's also on purpose. Like if I do not have to, I feel I do not have to talk about something that I'm rather not sending an email than just sending out fluff or something like this. So I often get a lot of praise for my newsletter, and um you you can sign up for that if you go to clarity on demand.ai um as well. So um, yeah, definitely go there, sign up for my newsletter, read get the book, it's it's really great. And then if you have any implementation questions or want to go further, just reach out to me directly. I'm available on typically mostly on on Facebook still and um via email.

SPEAKER_00 54:15

Martin, thank you for sharing that and my condolences. Yeah, you know, that's that happened. And um, and now you're living out in that legacy of rebuilding that and that restoration. And I'm sure that's gonna resonate with a lot of people who want to live in that freedom that you spoke about earlier. So thank you for sharing your heart and also creating a solution and an opportunity for other people to live that out, um, to live on the other side of that. So um, thank you. Um, I appreciate your time and um thank you for coming on to the interview.

SPEAKER_01 54:48

Yeah, thank you for having me.

SPEAKER_00 54:50

All right. So thank you for joining us for another success story with system.io. And until next time, keep creating.