80k leads. 9 websites. 1 platform | A systeme.io success story

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🔗 Connect with Johannes Fisslinger:
Main Website: https://www.lifestyleprescriptions.org/
AI & Summit: https://www.lifestylemedicine.ai/

Meet Johannes Fisslinger, who turned 35 years of health expertise into a massive online education empire

Johannes managed to scale his brand to 9 different websites and a global community of 80,000 people, all while ditching expensive platforms that cost up to $1,000 a month for the simplicity of systeme.io

In our new podcast episode, he reveals how he automates degree programs for thousands of students and runs international summits with up to 40,000 attendees

In this episode, you will discover:
✅ How he built an email list of 80,000 subscribers using simple landing pages and lead magnets
✅ Why he ditched 1,000 dollar per month sophisticated platforms for simplicity
✅ The strategy behind his global summit that attracts up to 40,000 attendees per event
✅ Why he uses two separate systeme.io accounts to keep 8,000 students and professional certifications organized
✅ How he manages 9 websites on systeme.io to keep his diverse health products organized
✅ How he uses webhooks to connect systeme.io to his custom, HIPAA-compliant AI coaching tools

🕒 Timestamps:

🔹 00:00 - Intro
🔹 02:05 - Managing 9 websites on systeme.io
🔹 03:32 - Growing with systeme.io for many years
🔹 06:23 - Scaling to an email list of 80,000 people
🔹 07:03 - How to handle a massive global summit with 40,000 attendees
🔹 08:11 - Why he uses two separate systeme.io accounts
🔹 08:52 - Keeping the backend clean with strict tagging
🔹 10:14 - Using free events for massive lead generation
🔹 11:18 - How to live stream directly to systeme.io pages
🔹 14:51 - Automating a database of 8,000 students
🔹 15:34 - Using webhooks to connect external student portals
🔹 17:32 - Automatically granting course access via order forms
🔹 19:40 - How to save up to $1,000/month by switching to systeme.io
🔹 23:26 - The power of affiliate marketing for global summits
🔹 24:43 - Using specialized AI for evidence-based education
🔹 27:33 - Training an AI to coach users on lifestyle habits
🔹 31:09 - Why you need a HIPAA-compliant and safe platform
🔹 32:49 - Why simplicity allows you to focus on your real mission
🔹 36:14 - Why you should do everything on systeme.io
🔹 38:53 - Turning your life's passion into a global business

Transcript

SPEAKER_00 0:00

System.io has so many opportunities for someone who is passionate about a goal that they have in their life. And today we hear about that passion from Johannes Wisslinger from Lifestyle Prescriptions University. He is making it his life goal and mission to make lifestyle medicine and health coaching available and accessible to everyone. They're an international brand helping create lifestyle changes, microhabits to help you prevent chronic disease. And so we dive into how he is using system.io to build out this dream, educate healthcare professionals by integrating this software into their lives, by giving them evidence-based practices, as well as creating an AI tool that professionals and general public can use to better understand what lifestyle changes we can make today to prevent chronic diseases of tomorrow. All right, let's dive into this success story with Johannes. Hi, we're having another testimonial and story of a brand that has been built on system.io. We have the opportunity and blessing to sit down with Lifestyle Prescription University founder, um, owner, operator, Johannes Fislinger. And I can't wait to dive into his brand and how he has built multiple websites and so much more using system.io. Hi, Johannes. Thank you for joining us on the System.io podcast today.

SPEAKER_01 1:33

Hi, Holly. Thank you for the invitation.

SPEAKER_00 1:36

For prep for this podcast, particularly, I've been looking at all nine of your websites, and I am amazed as I have filled my mind and my knowledge with lifestyle medicine, I believe. Now, on your YouTube channel, you have a panel from a recent summit where you're sitting down with health coaches and health professionals to build out those nine websites. Could you give us the Cliff Notes version of what you're doing and how you got to where you are today?

SPEAKER_01 2:04

Uh, sure. You know, nine websites. Wow, I didn't even know. Well, I know we have quite a few because we have different products. But basically, um, I've been in the field for like 35 plus years in terms of holistic health, integrative health, lifestyle medicine, and health coaching. We trained thousands of health coaches, switched over the last few years into lifestyle medicine because just quickly, we know that um chronic disease is such a big issue, right? And just kind of waiting until it's too late, basically. You know, you wait and suddenly you have a symptom, and then oh, let's fix it, quick, quick, quick drugs and operation or whatever. That is not the way to go. I mean, healthcare in the US and worldwide, they have all the same problems. It's it's unsustainable. And there is one new field in medicine that actually is gonna grow into the foundation of medicine, which is lifestyle medicine, right? Which means it's uh the whole idea is to prevent, reduce, or reverse chronic health issues by lifestyle changes, which is uh food, what you eat, if you exercise, how you exercise, how you sleep, how you manage stress, how the social surroundings are, how supported you feel, and most important, reduce toxins, which I know we have a lot, a lot of them, especially in the US, unfortunately. And so so we we um used other platforms before and you know had problems and it just felt like we didn't get what we needed. And I I what I loved about Systemio is the simplicity. And I think we've worked with you guys for many years now. I don't even remember, I think kind of early on when you just started, I don't know, four, five, six years ago, whatever. And so we grew we're growing with you, so to speak. And and so the simplicity was, I think, one of the key elements, the the ability to not think about do I go over my limit or not, right? So we have the biggest plan that you have, and and and so that was really helpful. And you know, we can dive deeper into the technology part. And from our perspective, right, we're international. So we have students. Basically, what we do is we train students, we have foundation training in lifestyle medicine, we have uh certification trainings, we have degree programs. So we started three, four years ago our master's and our um uh PhD in lifestyle medicine. So we need the you know, we need to be international. And I love simplicity. I hate when something becomes really so extensive and it you adding one feature after another at the end, it gets becomes worse than it used to be. So and I think that's one of the features that I really like about uh system.io.

SPEAKER_00 4:50

So okay. Well, then let's lean into that simplicity. Since you have been with system.io from the beginning. Can you tell us what your first website was like that you built with them?

SPEAKER_01 5:01

Oh gosh, I don't remember. Uh um, I mean, I think we started out with landing pages, basically running ads and and driving traffic to a landing page, converting clients into, you know, the with a, for example, offering a book or free training or a webinar. Uh, I think that was the first at the beginning. And we're still running our other platform at that point, right? I just thought, hey, that's an easy way to do the to to to generate the uh leads basically. But then uh, you know, obviously the reason why we switched completely to a system IO. We run everything that we do on system IO, um, which can become complex too, right? But we do a lot of things, so you know I can talk more about that later. So that was the first part, uh, just as a lead generation landing page. And I think that's how you guys started out, and now you added a lot of more features, which is great, you know.

SPEAKER_00 6:00

Yeah, so the simplicity of a landing page for lead generation. So let's lean into that. You probably know your avatar, right? So are you looking for or leaning into patients like me who want to be on the receiving end of the information? Or are you targeting and trying to get lead generations for health professionals or health coaches like you who want to implement what you're doing?

SPEAKER_01 6:23

Well, that becomes a little bit tricky, right? Which you know in marketing, as always, like what's your target audience? The most important question. So we have two aspects. That's why we have several websites. One is, for example, our Lifestyle Medicine Summit. And we, you know, we have about an email list right now, 50, 70, 80,000 or something total, so it's not small. Um, and the Lifestyle Medicine Summit is a mix of healthcare professionals and uh general public, right? Which is a little bit tricky, but more and more we're switching to healthcare professionals for our degree programs and our lifestyle medicine training programs, and so that's why we have to have different segments. We use tagging a lot, we have different segments, right? So that's obviously important, so we don't mix them up in one in one uh basket, so to speak. Um yeah, and and so we have the general public for education, the lifestyle medicine summit, which is global. You know, we have about 30,000, 40,000 people that that attend, which at the beginning I was really worried. Does System IO handle it? Because I know that especially four or five years ago, it was really uh not easy. I mean, you had to either pay a lot for high-end uh to get good streaming, live streaming, right? We we live stream, we don't I don't like recording, so we have live like we do now, but it's live streaming on the website uh or on YouTube, and so that worked really well so far. Once in a while, you know, there's always tech issues. The funny thing, like remember like last October, there was suddenly the whole internet was broken, uh, right? And then there was a day when we had a live streaming, and it was like like, oh my god, you know, but it wasn't a system.io issue. But anyway, so so that's one uh audience, and we have actually two, we had three, now we have two systemio uh platforms. One is more for the general public, one is for for healthcare professionals, so we kind of keep it separate, which is good, you know, to do that over.

SPEAKER_00 8:28

Okay, so when you're talking about two different systems, are you talking about using the sub-accounts, or are you talking about two totally different accounts?

SPEAKER_01 8:36

Yeah, two accounts, yeah. Yeah, you have two accounts. We have three, but one kind of consolidated late the last three months, actually. So you have two that are very specific. One is more general public with a summit related, others are healthcare professionals, and um and we and again we do a lot of um, I mean, I guess you know, for the general public now it wouldn't be make sense, but the back end is just really important, you know, to be to to stay very clean, very organized. Like the platform we had before, I'm not gonna say what it is or who it was, but like after three, four years using it, oh my god, it was such a mess. We had thousands, whatever whatever tags, and I don't even know anymore what was going on, right? And so be very strict now to organize very well um with the tagging and with the funnels, you know, and and one of the things that was really helpful, the automation, which you know, a lot of platforms offer that, but um just making sure a lead comes in, you have two, three emails that go out, you know, funnel them into the next step if possible. So that I think is saving so much time and energy, you know.

SPEAKER_00 9:46

That's awesome. So I want to come back to the email and the tagging and email marketing in general, but let's jump back to the summit real quick. Now you said that it is hosted on system.io, and you are still collecting and soliciting emails for that right now. Can you dive in, lean into that a little bit more about where the videos are hosted, where they're living? Are they inside of a course? Are they inside of system.io on a landing page? How are you handling the storage of those videos?

SPEAKER_01 10:14

Yeah, and you know, you anybody listening can go to lifestylemedicine.io. So that's the landing page. And so basically the landing page where the speakers are and you know, explaining the benefits. Then they sign up for free, so it's a free event, which is mostly for lead generation, right? Which worked really well for us. And then once they sign up, we have a premium offer so they can uh get the recordings and other benefits, typically low cost, like 37 or 30 uh 97 or something like that, right? Uh, which a lot of people actually did. It one of the things though, quickly, we noticed maybe because there's a saturation or just the economy, it's a little bit less than it used to be because there's a lot of offers out there now, right? And I think a lot of you are switching towards lifestyle, towards towards social media too. But anyway, that was going really well. And and then basically the live streaming is on systemio. So we use another platform for the live streaming part. Maybe there's one in system.io which we haven't really uh figured out yet. But so we're streaming from this other platform directly to a landing page on systemio, on a page basically. And yeah, and and then we we save the video then on on YouTube or other Vimeo or other platforms, which you can then bring back to embed into the platform. And then basically it's everything's the same instead of live streaming, it's the recording, which then is kind of the evergreen type of of uh you know video or or or or um recordings that people can just watch, you know.

SPEAKER_00 11:54

So when you embed, did you place it into a course so like people have access, or is it embedded into like a page and it's like here are all the videos embedded for like day one, here's day two.

SPEAKER_01 12:04

I'm interested in how you structured the scene. Yeah, it depends. Sometimes for smaller events, we just leave it on the website and the recording, so they go live stream. If the live stream is over, they just watch the recording. Actually, there's nothing we need you need to do really, right? It just goes automatically from being live once it's over, it just shows the recording. Right. That that that works well, but also we have our own platform because we have a student degree program course platform that is separate that we use on our own website, right? The lifestyle description.tv. And um so so then we move the recordings of most of our classes, summits into the platform because we had that before, and so we don't use the Assist Mio courses. And you know, probably we could have we could, but we just have to move everything over, and that's too much work, you know. So and it's running well the way it is.

SPEAKER_00 13:00

So okay, so we have your courses hosted elsewhere that was already built. Um, but we've talked about email marketing, we've talked about tagging, landing pages, your summit. What would you say your job looks like today? What do you do day to day running your brand on system.io?

SPEAKER_01 13:18

Uh I'm not relaxing, I'm not doing anything. No. I think that's a misconception that obviously everybody that markets, especially in this, in this, in this field, oh, it's like you automate everything, it's nothing you to need to do. I mean, that's not my experience because I think that's the wishful thinking, right? The the two two hour a day job or whatever. But yeah, it's it it requires uh you know maintenance and you know, and and and just um I mean, okay, let me say it this way. If someone runs a webinar, a simple funnel, a simple selling one course, a lot of it can be automated, pretty much everything, I think. And then you focus on marketing and bring bringing traffic to the website and so on. But for us, it's different because it's more complex. So we have a lot of different things going on, so it does require someone to basically manage it. And and still, on the other hand, once it's set up, the main focus then is marketing, obviously, and drive traffic and all that.

SPEAKER_00 14:23

So okay, so right now your university is in session, and I love how you have that built out with certifications and qualifications, like what the person is going to receive. And it's very evidence-based, really helping people build that like, know, and trust on their through your brand. But you have to get lead generations there. So, what exactly is hosted on system.io doing the lead generation to your university right now.

SPEAKER_01 14:51

So basically, in terms of uh um like um CRM, uh a management system, we dupe everything on system IO, which uh took us some customization because so all our database, the the contact contacts, the tagging, all that is system IO. And then we have our student portal, right? Which is where the courses are and the students that are actually uh studying. So I think we have about seven, eight thousand or something on there, which may be about three, four, five hundred or so uh active active in our degree programs or certification trainings. But then the challenge we had, um, we had to connect both, right? And we had another platform that worked, but they had a lot of other issues. And so when we switched over, which was I think last year actually, fully to system IO because it didn't make sense to have two, right? It's too much to manage. And the challenge was really to streamline it, to connect them, and we're using webhooks, right? That's why hooks. Yeah, we use a lot of webhooks because otherwise it would be difficult, you know, the learning system where the courses are and the degree programs, the study platform, and we had to connect it with uh with system IL because you know, and that was actually a big work, a big challenge, because you know, to streamline it so we know like that's our full database, right? And we have it tagged because then let's just say a student has a course coming up, we need you need to send it to that specific group of students that are in this course, right? And so that's why we do all the emailing and all of the the newsletters is in system IO. But um then the student portal is separate, and so we had to sync it somehow. And we found out that actually one of the few ways I think to do that was webhooks.

SPEAKER_00 16:59

Okay. When you talk about webhooks, are you talking about manually like an API or like something like a tool like Zapier? How did you um make that interconnect?

SPEAKER_01 17:08

Don't get don't get me going with this one because then if you do that, then you have another uh platform between. We used Zapier, for example, before, but I just drove uh drove us crazy. I mean, you can't do that. So basically we have a developer, so we use system IO has the webhook option, right? For example, um, let me think for a second here. Okay, so so if if uh a student signs up through the landing page or through an order form, let's say a subscription for for a degree program, PhD program, which is many years, right? So that's an ongoing payment as all in systemio. Then the question is like, do we have to manually add them to our portal? We said, no, that's too much work, it doesn't make sense, right? And then we we basically design webhooks uh through um systemio, right? So you can just select a webhook, or if somebody signs up, for example, then we have a webhook that basically gives them access to certain courses uh and on the student portal, and then certain subscription uh confirmation that sends out an email, right? So it that was development more, but it was worth it because now for the last few months especially, we've solved all that, and then it's really working well, you know. But uh yeah.

SPEAKER_00 18:35

So um let's talk about the email email segmentation then because that sounds quite complex. If you got the webhook, you know, they're doing the order form. So when you say order form, is that specifically like um the checkout form? So they're they've decided to make the purchase. So I feel like the order form for checking out has a lot more functionality versus just a form that you can put on a page. And so that allows you to get all the information and then depending on certain things, you can tag them spring PhD student, and then they get into that email segment specifically.

SPEAKER_01 19:10

Exactly. Yeah. And also, like I said, over the last three, four months, actually, we removed all the tagging to SIO, uh, which which helps us to just say, hey, we want to send an email to that type of a degree student. Now, I think it would be even easier if the courses are inside system IO, but then in system IO, I think from our perspective, if there are a lot of features that are missing, because ours is more complex, but some somebody has just a couple of courses, I I would think it might make sense to just do it in system IO, right? Because it's integrated and it that's the big part of integration. I think that's why I like systemio. We we stuck with it for so many years, is that it's all integrated. Pretty much everything, yeah. Like I would say 80% of people that they need is in there, and you know, I I've recommended it to so many. So because it's like another thing is why why do you why do you pay five, six, seven hundred dollars or a thousand dollars for a more sophisticated platform? To me, it does make sense. So thank you guys.

SPEAKER_00 20:09

Yeah, the simplicity of it is definitely, like you said, has uh built out this brand. So with all the tools, we've talked about web hooks, we talked about email uh segmentation and tagging. You have a university that uh even though it's not built there, do you think it's possible that you could if you would have started on system.io, you could build your university within integratively into system.io?

SPEAKER_01 20:34

Yeah, I think as it is now, yeah. Yeah, absolutely. I mean, as I said, we we started really early and had another platform, so that the conversion from the other platform to systemio was really tough, I have to say. Yeah. Because we had to, and and and you do you like after a while you don't know what you connected to what, right? It's running, and then you have to change it, and it's like, oh my god, you know, we didn't know that happened. Like, for example, the the payment, you know, the other platform we used, then we switched payments to SIO, which meant that we have to reach out to the customers and to the students and ask them to update the the um the payments, and then but the old platform we couldn't cancel it because if we do all the payments were gone, and so there was a lot of these things happening. But if you start early, like I think that's a much it's easier, way easier, yeah. Than you know, if you convert, which was our thing, you know, we had it had to do it. It's okay, you know, it's worth worth it. Um, and and system IO again is the simplicity, it's having a lot of the features that you don't have otherwise. And and one of the things our student platform is still on a kind of a WordPress kind of uh page, but that's an you know it's a whole nother issue, right? So for I think for everybody just to quickly summarize for everyone that runs a regular business, that you know, I we have a lot of health coaching. And a lot of them, I think, using system.io right now, because we asked them, we've said them, hey, this is easy. Why would we go somewhere else and make it if people underestimate the work that is needed to set up a business if it's not integrated, you know, having lots of different plugins and all that, it becomes more and more complex and not necessarily easy.

SPEAKER_00 22:20

Yeah, or needed. You know, you could, you know, get yeah, 20 or so plugins on a WordPress, where here it's like, well, I have my course, I have my email marketing. I don't need to embed the HTML from you know some email provider. Like everything's all right there. Like you said, you're using it as a CRM, you know, a client relationship management system for a lot of people. And and then you also now can recommend it to your health professionals, which leans into affiliate marketing. Are you using affiliate links to, you know, or building anything out and giving templates to your health professionals to help them like get started quicker?

SPEAKER_01 22:56

Yeah, absolutely. And I mean five, six, seven years ago we had like on WordPress. I mean, I don't want to bash WordPress, but I guess I will. Uh, you know, and then we have to have an affiliate plugin, we have had to have a CRM separate, they had to be connected with with the with the WordPress site, and I don't know what else I mean, right? I mean it's uh just the order form, the payments, and all that. So there's all these different ways to to that you have to make it work, right? So you need a program to develop it, and and that's why I said, oh my god, simplicity is good, uh, you know, and and and move to system I own. That's how we started. Um, and yeah, we use affiliate marketing, absolutely. Um, especially for the summit, that was very important. And so that works really, really well.

SPEAKER_00 23:42

So yeah, yeah, like you said, and you know, people seeing what you're able to build and how easy it is, the simplicity, so they can get started doing the health coaching without the headache of having to build a website, having to build all the things. Um, and so I really appreciate that. Now, let's uh let's talk about your AIs. Um, your healthy wealthy, is that what it is?

SPEAKER_01 24:05

Yeah, we have several of them. Uh basically, what we did um, because education is changing, and I think in actually a really good way, and there's also a disadvantage, right? But in terms of if if I'm learning, let's say I'm going through a degree program or a certification course, that the old way of learning is that you have a course, let's say a video, you have some PDF slides, and you go through it one by one, and then at the end you get certified with the exam or whatever. But that's kind of outdated because everybody's not the same. Everybody used to go through the same course. And the cool thing, so what we did, we still have our regular courses, but we're adding AI assistants. So, for example, what's the evidence about lifestyle medicine? So it's an AI assistant that is focused exclusively on the science of lifestyle medicine, right? Because the smaller an i platform is or assistant, the better. And that's a disadvantage, obviously, with the big AI. I mean, just today I was asking um Gemini or whatever about something, and I knew it was wrong. I mean, I thought, okay, then I then I typed in and said, but this is not true what you just said, because this is this is the fact. Oh, yes, I'm sorry for that. It's like right, what the heck? I mean, it's like that's it shouldn't be like that. But they're so big these platforms, and and there's a lot of hallucination going on, and they cannot be as precise. So the smaller, the better. So when you focus on, let's say, evidence-based life medicine and it uses only valid information that has maybe citations, then students can really uh study personally the way they like it. So, for example, if I'm active nutrition and I'm not really interested in let's say social support and all these other uh uh aspects of lifestyle medicine, then I can just ask tons of questions and it's backed up by citations. I know that you know, maybe not a hundred percent, but at least 95-99%, it's accurate versus on social uh on the big platforms, it's I don't know, it'd be lucky if you get 80% correct or something. Yeah, it's very swayed and also using it for productivity for like um you know, if I have a a client coming in and I have biomarkers, I have you know their history, their personal history. Instead of doing everything myself, I just type in compare the last two um uh blood tests that the client had, and two seconds it gives you like a nice list, right? That is based on these facts that are already saved in the database. So it works really well, and so it's a productivity tool, clinical lifestyle medicine AI plus um plus uh you know, for education, personalized 24-7 education, because most of us I don't want to wait until until next class or whatever. I can ask right away. But it has a lot of advantages to use AI for education.

SPEAKER_00 27:11

I I love that. And so you've built a database of citations and articles, evidence-based practices for lifestyle medicine, and it pulls only from that and provides health you know practitioners and general public also has access. And and so Well, the the Dr.

SPEAKER_01 27:29

Health, also we have that's why we have so many websites, I guess. But um, we have the Clinical Lifestyle Medicine AI, which is for healthcare professionals, and then we have the Dr. Healthy Wealthy AI, which is kind of an AI doctor, right? Basically, but really cool because and it works really well. Basically, we train that Dr. Healthy Wealthy AI to coach you to improve your lifestyle habits, right? Not to tell you what to do, because the very big difference, because you don't want that, you want to kind of be guided. So that for example, you go to the platform and say, Hey, I I feel I gained a lot of weight. What should I do? Okay, then there's one question after the other which raises awareness. Oh, I didn't think about that, right? And that's what AI is really great to think outside the box, and and so it's a coaching platform based on evidence-based lifestyle medicine. And at the end, it asks you questions. Oh, maybe exercise is a good thing, right? And then it's oh I did it before, but I stopped. So, how can we bring you back? So, this is a conversational coach, basically. And at the end, it's a very specific what we call microhabit, which is all about uh a little thing that everybody can do a little bit, right? And that's the challenge because that's easy to do a small thing. So, for example, just do one push-up a day. That's simple, right? Or if I feel like low energy, you have a you deeply breathe on a regular basis or a couple times a day, right? Simple things, and that's what you get a lifestyle prescription, right? Instead of a medicine prescription, you get a lifestyle prescription and just practice it, and then you come back whenever you have a question or when you want to do more, right? So it's this kind of you know, guidance. The problem is in healthcare, have you question to you have you ever had a physician or coach that told you or asked you or guided you through this process of improving your lifestyle?

SPEAKER_00 29:30

Only recently. And it it's and I'm I'm 41, and so at 40 years, it has taken a very long time to find a practitioner who will sit with me and actually be open to functional medicine and we'll listen. Like she'll sit down, she'll put her computer down and listen and give me a multitude of approaches and guide me. But then I was listening to your summit, and it's you know, they were saying the healthcare 3.0, right? Where I check in every three, four months. That's not enough.

SPEAKER_02 30:01

Exactly.

SPEAKER_00 30:01

You know, I I would like to be able to check in with something that is evidence-based and not worldwide giving me 20 different, you know, perspectives that's like, okay, this is the lifestyle change I want to make. And so, no, I I don't get that ongoing. And then anytime I come in, oh, it's catastrophic, or I'm a hypochondriac, you know, like, oh, let's let's go to medicine or whatever, it's not a big deal. Exactly. Take that medicine now. Figure it out of yourself. Yeah, hush. And that's the problem.

SPEAKER_01 30:34

Yeah, and it's not gonna get better. That's an unfortunate thing, right? I mean, lifestyle medicine is growing, functional medicine, integrative medicine are somewhat similar. The big difference in lifestyle medicine is actually doesn't cost anything. A lot of the other integrative functional, there's blood, big blood blood tests, it can be very expensive, but the simplicity of lifestyle medicine is that you make certain lifestyle changes, and the evidence is super clear. You make certain lifestyle changes, you get better for sure. There is no question about it. And in many cases, you reverse, reduce or reverse symptoms in a major way, you know. So yeah, but still having AI assistant that is done well. The problem is a lot of people go to Chat GTP right now. Really bad idea. Very bad idea because and that's also with system.io, and we have a HIPAA-compliant uh safe platform, so your data doesn't end up anywhere, right? That's the danger right now, and it's not a good thing. And and also ChatGTP and others, they say uh there's no safeguards, and with health, you definitely want to feel safe and have safeguards.

SPEAKER_00 31:43

Yeah, I'm I'm I'm I'm extremely interested. My husband um battled uh cancer in 2019, non-Hopkins lymphoma, and to have a tool like that at his fingertips would have been extremely beneficial because he did. He approached it in that functional integrative medicine approach where we changed our diet, lifestyle. And when he was in the hospital, uh he would walk. He would walk a mile a day and he would walk a circle. Um, and he had to walk 30 circles every single day so he could get a mile in every day while he was on chemo, because you know, the way that he approached it. But it had been awesome to have that tool because we were the the amount of research that was out there saying, well, eat this, but don't eat this, eat this, but don't eat this, and and do this, but don't do this. It was very confusing. And uh, like don't go outside. Well, my he went outside, you know, he's like, actually, dirt is good for me, you know, right now. And you're telling me not to avoid dirt, avoid fresh air. And you know, he's healthy, cancer-free since 2019. Uh, but a tool like this would have been extremely helpful. And since then, he has changed his lifestyle completely.

SPEAKER_01 32:49

Yeah, that's wonderful. And see that that's why we do what we do, because um, you know, and and going back to system IO in the sense that you know, the less we have to work and think about the technology and running everything, the more you can focus actually on what we really want, which is education and inspire people to just think outside the box, you know, because I mean and and um we use the name lifestyle prescription, by the way, because I was 10 years ago thinking, why is nobody writing a lifestyle prescription versus just medicine prescription? So that's how we use the name, and that's our mission. Um every physician, and maybe even nurses, right, and healthcare professionals, clinicians, they should have, they need to have at least the foundational training to stimulate an option, to offer an option. So here, oh yes, we can manage the symptoms fine. A lot of people still want that quick fix. Doesn't matter if they have to do it all the rest of their lives and it's really expensive, right? Versus the low-cost way to actually make some lifestyle changes, which are causative factors in terms of the symptoms they have, and provide an option. And I so far, and I bet you 50% of people would think about the other option that doesn't, you know, make you dependent on a drug or whatever.

SPEAKER_00 34:08

Yeah, yeah, I'm seeing a shift in that, especially in my demographic, my my age demographic right now. Uh, a lot of people my age are interested in that. So if we look at the AI systems that you have built on system.io, what what have you utilized with system? Where does this um AI tool live? Does it live on system.io, or is it just a landing page leading to the tool?

SPEAKER_01 34:31

Yeah, that that wouldn't be possible to have it on systemio. I mean, maybe, but it wouldn't make sense because it's uh AI is not just a little AI uh uh chatbot, but it's a lot in the back end, you know, so you have to need a back uh server and all this stuff. So and especially it's not that easy to make it HIPAA compliant and safe, right? And so um yeah, we used mostly everything front end is on system IO, and the and it and then once they signed up, so the landing page, the informational pages, the uh the payment processing, everything is uh basically even the affiliate side of it is on system.io, and then again we use webhook to connect it to our our uh our AI platforms, which is outside.

SPEAKER_00 35:18

Yeah, and and and again, I think a lot of people are gonna find this very encouraging that they don't have to go buy 10 tools. They can have everything built on system.io and then have one tool, the product, the service, whatever it is, hosted somewhere else because of you know technology today. Um, but for the most part, the simplicity of system.io can get you up and running to nine websites, a university, a summit, AI tools, and really start changing lives. So I'm gonna start, you know, landing the plane and bringing it down. You've already answered my first first question of like if you could describe system.io in one word, simple.

unknown 35:55

Yeah.

SPEAKER_01 35:55

But what about there's more. Oh so it's the simplicity that's the synergy with all the features that you kind of need. And as I said before, I think the main thing is if you have a smaller type of business that ours is complex, right? So you need other tools or platforms or whatever. But if you have just a course educational, I would do everything on system.io, really.

SPEAKER_00 36:19

Oh, I love it.

SPEAKER_01 36:20

It saves you so much time and energy and headache, guys. Don't even think about other ways because it's just you people I have like health coaches also that we had a few years ago. Oh, I want to get a website and all that. Okay, that sounds easy, but mostly it's not, you know, unless you know you pay for it and that can be really expensive. So keep it simple and and and and focus more on the marketing and education side instead of just trying to figure everything out, you know.

SPEAKER_00 36:49

Yep. So you guys did good. Thank you. And so um, I think a lot of people are gonna love that that synergy. You can do everything there. And so the next question is what is the gift that entrepreneurship has given you? Because, like you said, you've been in this for 35 years, but you built all this, you know. 35 years of your wisdom and knowledge is now online helping others. What's the gift?

SPEAKER_01 37:16

Well, for me personally, I mean, uh I have a very clear mission, which is to make lifestyle medicine and health coaching accessible to everyone because that that's what's needed, right? Healthcare is so fucked up. Sorry, my language, it's so screwed up all over the world, really. You know, it's money-driven, it's a business, it's not putting people in front. There need to be priority number one, and everything else comes afterwards. And unfortunately, there's so much money being made. I mean, you know, it's like four trillion or something spent in the US on healthcare, which is ridiculous, right? And and and so it's hard to change because there's so much interest, business interest, pharma, and all the good stuff, all the insurance companies that make a killing, right? But it's not their focus, it's not, and I talked to so many doctors, they totally agree, they know the problem, but they're they're caught in the system. And one of the things that happens now is that more and more lifestyle medicine primary care is offered, which means if you pay, let's say in US maybe a thousand to fifteen hundred for healthcare, a lot of what a lot of people do, they cut that to the absolute minimum, maybe to four, four, five, six hundred or whatever. There's an absolute minimum emergency type of insurance, and they spend a couple hundred dollars paid directly to a doctor. So they take care of a doctor, primary care doctor, takes care of the foundations. It's a much better way investment because then you become less sick, you need less emergency care, right? So that's I think where things go, and that's my vision basically, or our vision to help in that process. And personally, it's just fun to do something you're passionate about instead of something you really don't want to do, you know.

SPEAKER_00 39:00

That and I love that the passion, you know, you're changing the system from the inside out, um, getting rid of the cancer, you know, of you know, the way the healthcare has shifted. Yeah. Um, so if someone is interested in um learning more or maybe using one of your AI tools, what is the best website or way to connect with you after this uh interview?

SPEAKER_01 39:24

Best website is lifestyleprescriptions with an s dot org. This is our main website. Lifestyle prescriptions with an s dot org. Another one is lifestylemedicine.ai or dotio.

SPEAKER_00 39:40

All right, y'all heard it. Um, this was a phenomenal uh podcast. I think you laid so many golden nuggets on the table for people to start their own universities or courses and the synergy and the simplicity of using system.io. So thank you for being um part of the team since the beginning.

SPEAKER_01 40:00

Thank you so much.

unknown 40:01

Thank you so much.

SPEAKER_00 40:02

All right. Thank you for listening to another. Thanks for joining us for another success story, a success story with system.io. And until next time, keep creating.