How He Built a 6-Figure Business on Autopilot | A Systeme.io Success Story

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🔗 Connect with Justin Springer:
Website: https://mostwontwewill.co/
TikTok: https://www.tiktok.com/@justinspringer841
Youtube: https://www.youtube.com/justinspringer

What if you could trade 70-hour gym weeks for a business that generates $10,000 months on autopilot?

Meet Justin Springer. After years of working grueling hours as a gym manager, he turned to digital marketing to find true freedom. Using systeme.io to automate his sales and follow-ups, he scaled his business to multiple six figures.

In this episode, Justin reveals his daily email philosophy and how he built a thriving subscription community of 300 members. He breaks down the exact mindset shift needed to move from a 4,000 dollar a month employee to a 10,000 dollar a month entrepreneur.

In this episode, you’ll discover:
✅ How he scaled to 10,000 dollar months and multiple six figures using systeme.io
✅ The automation secret that allowed him to make while at work
✅ Why success is 80% mindset and how to define your Version 2.0 identity
✅ Why he uses a simple 3-step funnel to keep his business organized and efficient
✅ Why he sends an email to his list every single day to stay on their radar

🕒 Timestamps:

🔹 00:00 - Intro
🔹 02:36 - From gym manager to digital marketer
🔹 04:27 - Reaching multiple six figures online
🔹 05:52 - Discovering systeme.io and automating everything
🔹 08:35 - Making $600 sales while still working at the gym
🔹 11:08 - The 3-step funnel strategy: Capture, VSL, and Thank you
🔹 11:30 - Building a 16-email automated welcome sequence
🔹 12:55 - The power of sending one email every single day
🔹 15:01 - Marketing on TikTok: Sharing your story vs. selling
🔹 19:26 - How to start executing and making an income
🔹 20:47 - Shifting your identity to your "Version 2.0" self
🔹 23:13 - Why success is 80% mindset and 20% mechanics
🔹 27:07 - Inside the 21-day mindset bootcamp
🔹 35:13 - Why Masterclasses are the easiest way to generate $10,000 quickly
🔹 40:41 - Advice for beginners: "Stop living for somebody else"
🔹 42:19 - Describing systeme.io as "Magnificent"

Transcript

SPEAKER_02 0:00

Today's episode, we sit down with Justin Springer. Now he has the most amazing, you know, rags to riches story where he talks about all the things that he's overcome. But personally, his mindset that he has truly dove into. And that is where he is sitting now with his digital community and his membership. But he got started with affiliate marketing, digital marketing, and all with the system.io platform scaling up to 10K months and hitting six figures multiple times using the all-in-one platform of system.io. But that's not all we talk about. We talk about how he was able to overcome so many hurdles and get himself out of 60 and 70 hour weeks working at a gym. And now he's helping other people not only shift their businesses, but shift their mindset so that they can actually get online and execute and apply all the knowledge that we have available today. So let's dive in today's episode with Justin Springer. Welcome back to another episode with uh Success Stories with System.io. I'm Holly Rigo sitting with Justin Springer. We are gonna dive into how he got started with uh digital marketing using system.io, how it has grown over the years, and the type of freedom that he's been able to give not only to himself, but also multiple others through mindset mindset shift paradigms. So, Justin, thanks for joining us here. And um I'm really excited to dive into today's episode.

SPEAKER_01 1:31

Me too. Especially when you were kind of talking before. Yeah, now I'm kind of curious what you're gonna hit me with. So yeah, this is gonna be fun.

SPEAKER_02 1:39

Yeah, so I, you know, snooped around on your TikTok and your YouTube, you know, that's what it's all about, you know, to kind of dive in. I know Snoop, I know it sounds like I'm doing detective work. Um but I I love what you're cooking, what you're throwing out there um for people, really just being as real and as authentic as possible. But let's take the people back a little bit. How'd you get started in this? Like, were were you always in digital marketing? Do you have a background in that? You know, I've interviewed nurses. Like, what's your background? How'd you get started?

SPEAKER_01 2:10

Background is um well, I don't know if I should say this out loud. But anyways, well, when I was in uh when I was younger, I got into some trouble. Can I say that?

SPEAKER_02 2:21

So, anyways, yes, I already interviewed a felon, just so you know.

SPEAKER_01 2:26

Okay, FYI. So, all right, let's just go ahead and bring it on the table. So, yes, I'm a felon. So um I got in trouble when I was younger and uh wasn't going up the corporate ladder or anything. Lo and behold, I got lucky to become a gym manager. And um I just was really, really good at that job. I've actually managed multiple gyms. I even went out to California. I'm from Texas, I even went out to California to manage a gym. And I've always wanted to make money online. I just had no clue where to start, right? I probably tried drop shipping for a little while in my life, and that didn't go anywhere. Um, I did the network marketing thing, you know what I mean? Be especially being at the gym, I was hit up every day by network marketers to sell this supplement, that supplement, whatever, right? Um, but finally, I would say during the pandemic, I was in California, which was like the worst place in the world to be during the pandemic, because they actually had the beaches shut down.

SPEAKER_02 3:24

Ooh, you couldn't even get away to the beach.

SPEAKER_01 3:27

We couldn't even get away to the beach. The beach was shut off, right? So literally, there was only, you know, those shops open and grocery stores open, right? So all you can really do is like go get food and drink, and that was about it, right? Um, so I decided to go online and I was on Facebook and I started dabbling in affiliate marketing. I even made a little bit of money, but not nothing crazy, just like maybe an extra, you know, $1,500 just to survive on. And I thought I was like this big time thing because I was like, yeah, I'm making money. But that was during 2020 when everybody was bored and everybody was making money. And then when everybody went back to work 2021, I plummeted, right? So I didn't make any money. Um, so I had to go back to the gym, but something was just pulling at me to make this work because I was like, I had so much success in 2020, I think I can find it again somehow, some way. So uh I was doing affiliate marketing um in 2022 on Facebook. Uh that company just up and left, and a guy reached out to me and he said, Hey man, you're really good. You should try digital marketing and you should come over here to TikTok. And then the rest is history. Yeah, so I took off from there. Started seeing five-figure months, and I've been since then I made multiple six figures and haven't looked back.

SPEAKER_02 4:53

Wow, wow. Okay, so there one, don't give up. If you got a little nudge, a little, you know, hit in your heart that's like, hey, give it another try, keep trying. And you you mentioned affiliate marketing. So what were you selling? You know, were you selling links to software like system.io, you know, was it Amazon links or what courses? Like, what were you selling?

SPEAKER_01 5:15

Uh at that time, it was more like just kind of make money online offers and things like system.io. Uh, I was also doing a few like clickbank items and stuff like that. I don't know if you guys have heard of ClickBank, but you know, you go there and you can just shop around for any affiliate program, so software, things of that nature. So I was just doing miscellaneous affiliate products at that time.

SPEAKER_02 5:37

Okay. All right. And what led you to system.io? Like at what point in that transition did you say, I'm all in, I'm ready to, you know, make these six figures? Like, how does that play into your trajectory?

SPEAKER_01 5:52

So uh I got really, really lucky um that the guy reached out to me and uh he sold me this course and and I could go off and I can resell this course, right? And I can make money. And then he was telling me though, he was like, You really should come into this community. He goes, I think you would like it. And I was like, No, I'm I'm all right, don't worry about all that. And he was like, No, no, you you'll really like it. They have a funnel set up for you and all this. And I was like, really? I was like, okay. So I go in there and they introduced me to system.io, and they kind of had a funnel that you could copy, right? Of course, I copied it and I got into system.io and I loved it, and it was it was so easy to use that I was like, you know, I started just creating my own funnel. I was like, screw that. I even created like my own training. So when I signed people up, I was like, here, do this, this, and this. I wanted it fully automated because I was a gym manager working like 60 to 70 hours a week. I was like, I don't have time to like hop on Zoom calls all day and explain things, right? So I was like, I'd rather just do a training. So I literally set everything up in system.io because I just I just loved it, and I was like, cool, I can automate this. And so that community is what introduced me to system.io. And then from there, I mean, I don't know how far you want me to go, but literally, it's like what I was telling you earlier. We started, I started reselling this program, but then once I started really making money, it just led to them. I owned it, products, memberships, all that stuff.

SPEAKER_02 7:20

Yeah, yeah. I and I think a lot of people get stuck in who are they, what are they selling, and they want to like do the whole smorgasbord, do it all at one time. Uh, I know I'm guilty of that. I can't just pick one thing, do it to completion, execution, right? We were talking about that. We're an information overload. It's the application. You chose to go all in with one thing. So let's let's jump back into that funnel. You said they gave you the funnel, and then I like that.

SPEAKER_01 7:47

That like that, that whole multiple like incomes and all that. I I call BS on all that shit. Sorry, I don't didn't mean it like that. But I mean, I I just I I think that's no. I believe in multiple streams of income, but I agree with you. I think so many of us we come in and we have our job for our income, we have our family, and then you're right. Everything is like, have you ever gone to a restaurant and you're hungry and you look at the menu and everything looks good?

SPEAKER_02 8:12

Yep, right?

SPEAKER_01 8:14

You can't even make a decision. Well, that's how we are with the internet right now. We're like, oh my god, there's so many ways to make money, I don't know where I start, right? And so, but you know, but then these broke people will always tell you, well, you know, millionaires have multiple streams of income. And I'm like, but you are not there yet. And so I like to put it back on that. But yes, once I realized that I had this program and I was limited on time uh because I was working so much at the gym, I really got into system.io because it allowed me to um you know automate a lot of not only the emails and all that stuff, but if somebody were to purchase the course, then I can instantly email them their next steps without having to wait for me. And that was big on me because there would be times that sometimes I would sign somebody up and I would make a $600 sell, and it might be an hour or two before I can even communicate back to them.

SPEAKER_02 9:11

Oh yeah, yeah. So then you lose those touch points for good customer service, their journey is all messed up. Like you took my money, now you don't care.

SPEAKER_01 9:20

Yep, yep. Yep, I don't want to hear any of that, you know, and I and me, I like to be a little bit organized, so I wanted them to feel comfortable, like, oh, okay, here's my next step. Oh, here's my next step, you know.

SPEAKER_02 9:31

So okay. So can you uh tell us about how you you had the funnel that someone gave you, and then how you made it your own, and then because you had a training on it, like how many steps are there? Did you have a VCL? Like, you know, how did you automate it with your email marketing? So they got step two in their email immediately. So, how'd you automate that?

SPEAKER_01 9:50

Um, well, I got I got lucky that um the community, you know, because system.io obviously does a great job of giving people share codes, you know what I mean, to where you can just kind of share the funnel, right? So basically she was able to share her funnel with me, and she already had the VSLs, and the VSL was working, so I didn't really want to change that. But my thing was I wanted to put my own spin on it because she was a woman, her her her funnel was a little bit, you know, uh for catered to women, and I wanted to be a little bit more manlier, you know what I mean? So I made some changes on uh the capture page and then and the emails, I just made sure to add my own kind of personal style. Um, I went and see or I went and saw what she had, and I just would if I didn't really talk like that, I would change it up because I'm a little bit like you said, I'm a little bit more aggressive, I'm I'm a little bit more in your face. Uh I get straight to the point. And so um that's all it was was I was in there just playing with system.io to make it mine. But then um by me doing that, I got really good at just kind of learning how to um create my own websites and all that stuff. Um, but back to your other answer, I would say the the funnel was probably about three steps.

SPEAKER_03 11:12

Yeah.

SPEAKER_01 11:12

So it had a capture page, sales, you know, the VSL, and then like a thank you page.

SPEAKER_02 11:18

Okay. All right.

SPEAKER_01 11:19

But then if they purchased, then I automatically sent them another uh website which I had training on there as their next steps on what they needed to do.

SPEAKER_02 11:30

Okay, so they had a link to a sell um a training page. How long was your like email sequence? Did you have a nurturing email sequence? Like, was it two, three emails?

SPEAKER_01 11:40

It was about 16 emails.

SPEAKER_02 11:43

Nice, nice, yeah. So a lot of touch points.

SPEAKER_01 11:46

16 emails, but then I was really good at sending an email once a day automatically. I I did that, I did that automatically because I wanted to put my own touch and communicate with people. Also, I think where we let a lot of people down is we just don't keep them updated with little things that we got going on, right? It's kind of like um, you know, if you're in retail, think about it, like every time there's a holiday or something, right? Like there's always some sale because it's the holiday, right? It's just because it's something to do. Well, I started using everything in my life as something to do, right? So I was like, oh my god, we just dropped this, it's Saturday, but we dropped it just for you. So I would email this out, you know. So that's how I always looked at it. I still wanted to touch all the time.

SPEAKER_02 12:33

Okay, so and and when you're saying making those touch points, um, I personally don't tend to email people a lot, but you know, I've been hearing a lot more. It's like, you know, they can, you know, unsubscribe. They, you know, if you're not making those touch points, then how are they gonna know? So how what's your you know, kind of like fac philosophy on emailing your customers?

SPEAKER_01 12:55

I I like to do it once a day. I mean, I on the typical I I might even have something that's automated, but I'm still sending out an email a day. And okay, uh the reason why is because I well, I look at it like this too. I I mainly market on TikTok. I like to be on YouTube and all that stuff, but um, I I coach people this way. If if it takes a brick and mortar business seven to ten times to touch a customer, why not utilize every touch point that you possibly can? So, what that means is send out an email a day, you do a TikTok story, go TikTok live, make a TikTok post, right? That way, no matter what, I'm just on their their radar all the time. Because nowadays, what do we do anyways? We're just mindlessly scrolling. So I can see one of your videos, like it, maybe even make a comment, and then in two minutes I forgot about you.

SPEAKER_02 13:46

Yeah, yeah, you know what I mean. It's like the memory of a goldfish.

SPEAKER_01 13:50

It exactly. So you're right. Do I like to really send like 20 emails like jam pat? No, I don't want to do that, but I at least want to touch the once a day. And and then if there's something like a special or something going on, I might send them another email for that day. But that's okay.

SPEAKER_02 14:09

All right. So, you know, very simple funnel, and then lots of touch points after, so they feel seen, they feel known and appreciated. This isn't just, you know, a one and done sell for them. So let's uh lean into how you actually get leads to system.io, which is handling the sales funnel, handling the email marketing, the tags, the automations. How are you getting them from TikTok over to your website and to your funnel?

SPEAKER_01 14:35

Yeah, so uh I'm really big on um trying one platform. I mean, I know you know you got people screaming at the top of their lungs, like Gary V to be like making 100 pieces of content, 20,000 platforms, but the majority, like you know, he's right, we should, but the like the majority that we're talking to right here are like one-man shows. We don't have a $20,000 a week team that we're paying, right? So first I would say get really good on one platform and then go from there. Like me now, I'm on TikTok and YouTube and I do Instagram. But when I first essentially started, it was just all TikTok. So I was literally making two posts a day. I was going live at night, I was engaging for about 10 minutes, which means I would go look for my audience on TikTok, and then I would engage on there. And and then when I would say, because I started about in 2023, it wasn't until I think a little bit later 2023 when they released TikTok stories, and then I was doing my stories as well as another touch point. Now you were kind of like, Well, how did you get leads? That's simply literally all I did was I was catering content by sharing my story, what I liked about my product. I was really just connecting on that level.

SPEAKER_02 15:55

Yeah.

SPEAKER_01 15:55

Uh getting testimonials, sharing my updates, uh, what I've been able to do, little things like that.

SPEAKER_02 16:01

Yeah, I I think I watched a video today um on your YouTube, and you were talking about like these are three pieces of content that you need to be doing on a regular basis. One of them was testimonials, um, and then the other one is telling, not selling, you know, telling your story and stuff like that. So um you definitely have a wealth of knowledge on your YouTube channel and on your TikTok helping people, you know, step into that. Now, we you know, we have these funnels, we have these email markings, we have a product that you're selling, whether it's a course that you're selling yourself or courses or products that you've created. You had all that living inside of system.au. How many products did you have at this point, do you think, you know, where you were making those six-figure years?

SPEAKER_01 16:42

Uh it sounds like I've done a lot and I have, but at all times, I usually only had maybe two or three products. Okay, at all times, because uh generally the only time I really released a new product is when I saw like in the marketplace that I could fit it in, right? So when I first started, I had um I had that course, okay, and it had two different levels, and so I ran with that for the majority of the time. Then when I started realizing, so you know, people were like, Hey, how are you doing this? You're getting leads, you're getting sales. I was like, well, here, I'll, you know, make a guide on how to market on TikTok, right? Yeah. So I made this guide and I put it into system.io. So I had the course if you wanted to make money, and then the guide if you wanted, you know, some extra stuff. And then I even did some coaching packages down the road through system.io as well. But nothing more than like two or three products at a time. It wasn't until a little bit later, which I know we're gonna get into this, but the real secret behind all my success besides system.io is uh in 2021, I was uh coming out of the um pandemic, and like I said, I was broke, I was kind of depressed, and I was like, and I was stuck in California. So, and I was like, okay, I I need to work on me. So, and we'll get into this conversation a little bit too, but I started really working on my mindset and holding my word, right? Because I realized I sucked at being me, meaning I wouldn't even listen to myself. So I was telling everybody else how to live, but I wouldn't even, you know, listen to myself.

SPEAKER_03 18:25

Yep.

SPEAKER_01 18:25

So I sucked at being me. So I was like, screw that, I'm gonna start listening to myself. Well, once I started really seeing the success, towards the end of 2023, something was nagging me to where I felt like this industry was missing that, and I needed to create a membership site. So, and I really wanted to build a community where I could express that my love for digital marketing and making money online, but also the you know, the engine behind everything, right? Which was the mindset and the personal development. So long answer to your question. But basically, I had two or three different products, and then when I really honed in on the membership, I was like, okay, I'm gonna have one product that's so I can make some income while I'm building this membership up, and that was it. I ran with those products in 2024.

SPEAKER_02 19:14

In 20 in 2024, okay. Um, I mean, I'm glad you brought up the the membership and that working on me because that was actually where I was gonna go next. That was a little exact sec second question I was gonna say is how do you help people get unstuck, get out of their head, and actually start executing online to make an income?

SPEAKER_01 19:37

Well, um it it all it all started when you know people were coming to me all the time and they were asking me questions, and I started noticing that a lot of people do not have a business problem, they got a personal problem reflecting in their business, right? And so I was like, I got to start this app and went or membership. And when I first started the membership, I went through system.io, I got a few people, but we were talking about personal development and they couldn't make the connection. They were like, How is this gonna help me make money? And so I so I went through a tough time getting it off the ground because I was like, how can I find that sweet spot of getting them interested because I'm gonna help them in their digital marketing business to make money, but also letting them know that they really need to work on the mindset. Um, and I did that by just saying, you know, sharing my own story, sharing uh what really worked for me, letting them know that, hey, yes, I made six figures, but when I would normally say, Yeah, you just got to get this course and you'll make six figures too, right? That's what everybody says online.

SPEAKER_02 20:41

Yeah, just buy this course.

SPEAKER_01 20:42

Right, just buy the course, you'll make a whole bunch of money. Well, I was changing my tone, and I was like, well, okay, the course is great, but if you're not changing your state of being and you're not changing your story, then you're never gonna follow this strategy. And so it started clicking for a lot of people. So, how do I get people to do that? Well, first and foremost, I get them to actually become aware of the story that they're actually telling themselves, right? And then define their 2.0 self by saying this. How are you gonna be this $10,000 a month digital marketer when you're still acting like a $4,000 a month employee?

SPEAKER_03 21:18

Yeah.

SPEAKER_01 21:19

Right? And whenever I say that, that hits them, and they're like, Oh, okay, yeah. I was like, and or I'll say something else. I'll say, you know, making $10,000 to $15,000 a month is pretty easy, really. I'm like, do you want to know what the hard thing is? Getting over your fears, your doubts, your insecurities, staying disciplined to the process, staying in focus with all the countless information out there, and dealing with the criticism and opinions of other people and especially your own family.

SPEAKER_02 21:43

Um said that a couple times.

SPEAKER_01 21:47

Yeah, well, and every time I say that, they're like, Oh, you're so right. Because when I first say you're making $10,000 or $15,000 a month is easy, they get pissed. Right? They're like, Screw you, it's not that easy. And I'm like, Well, you tell me what's harder, and then when I hit Like that, they say, okay, now I need to kind of work on that. And then from there, we just do a few different other things, which I can dive into a little bit more if you want me to.

SPEAKER_02 22:08

Okay. Well, you know, for anyone listening, uh, don't you have like um a freebie or a lead magnet with uh that version 2.0 available as well that you kind of help people do a little unfortunately it's not a freebie, right?

SPEAKER_01 22:21

But uh yes, uh but it's like an identity shifting workbook to where they need to at least create their 2.0 self, right? Yeah, so we go through a whole workbook on establishing that.

SPEAKER_02 22:33

Okay. And and so that's available outside of your membership, though. That's that's I think that was kind of okay, yeah. So already that you know, you're already cooking that up for people, you're already leaning into that, and you wouldn't have got there if you hadn't at least threw some spaghetti at the wall in 2020 with an affiliate click bank and then moved into digital marketing and gotten to this place. Like it takes time, and I think a lot of people miss that. Like, do you lean into that, like consistency over time, that this isn't an overnight success?

SPEAKER_01 23:07

Well, yeah, I mean, but you know, but I I think people are tired of just hearing consistency, right? I mean, because nowadays, I mean, you can you're right, it does take time, but you can still find fast results. My thing is is are you working on you every day and are you working on your business? Okay, because if have you ever heard like a saying success is 80% mindset, 20% mechanics, or maybe even 90% mindset, 10% mechanics?

SPEAKER_02 23:33

Yeah, yeah, I've heard that.

SPEAKER_01 23:34

You've heard something like that, right? Okay, cool. So, what's your plan to work on the mindset?

SPEAKER_02 23:39

My my personal plan is to uh renew my thinking. That's what I'm doing. How what do you uh help me? I take captive my thoughts, and um anytime I have a negative self-talk or ruminating bad idea, I hand that over and I uh put affirmations there, positive promises that I know will stand the test of time, and remove myself from that equation as well. Like it doesn't stand on my shoulders if this person fails. Like, I'm not gonna stand here and judge people. I'm getting rid of the judger in my head and um getting rid of the criticalness and only trying to put goodness out.

SPEAKER_01 24:20

Well, Holly, I'm I'm extremely proud of you. You're gonna go very far, and this is why you're so successful, because almost anybody I ask what's your plan, they don't have one at all. Don't just say, Oh, my mindset is fine because I'm positive or I'm optimistic. I joined this program, Justin. I'm optimistic. I'm like, yeah, but that that that's nothing. That that that's just surface level. You know what I mean? You would have to be a good one.

SPEAKER_02 24:44

Well, a week ago, I I didn't I couldn't have had that plan a week ago, just so y'all know, anyone watching, that plan was non-existent a week ago. That that is mindset shift. That's why you are I'm so excited for people to hear what you're saying because I didn't have a plan seven days ago.

SPEAKER_01 25:01

Well, but but isn't that amazing though? Like if we hear the quote, success is 80% mindset, why do we always have a plan of action for only the 20% of our success? That makes no sense.

SPEAKER_02 25:14

And live there and not execute it.

SPEAKER_01 25:17

Exactly. Exactly. Well, and then one day I came across Tony Robbins and he said this awesome saying. He said, he said, um, you know, you can have the right strategy, but with the wrong story, you'll never follow the strategy. Right? And that really woke me up. And I was like, why am I spending so much time? And then you got to thinking about it, right? There's like some stupid people that make ridiculous amounts of money, right? And it's literally because they do these things automatically, right? Where everybody else is trying to be perfect and have the perfect strategy, these people are just killing them, you know what I mean, and making tons of income. It's just because they're simply believing in themselves, right? So that's when I shifted gear and I said, okay, I'm gonna worry about the story and my state of being first and then the business. Now, don't get me wrong, having good business strategies, having good systems like system.io and having things like that in place, yes. But if you don't have the right story that you're telling yourself every day, you're not even gonna work, you're not even gonna use any of that stuff.

SPEAKER_02 26:21

Yeah. Yeah. So um listening into membership that sounds like coaching as well. Like, what do you get out of this membership? What are you, you know, this the paradigm mindset shift that you're helping people, you know, work on themselves so then they can work on their businesses. Like what's what's involved in this course or this membership?

SPEAKER_01 26:42

So I I'm about to drop like a 90-day program pretty soon because I feel like people really need to understand, they need to commit to like a little bit longer. But um generally speaking, we do two weekly coaching calls. And I knew right now that I have a lot of people and the make money online, that's kind of been like my area of people, right? And I'm I'm slowly starting to expand. So right now, though, I kick them off with a 21-day boot camp. Okay. And in the 21-day boot camp, yes, we show you how to market on TikTok, how to market your business, but with that, we give you a morning routine, a night routine, and a midday routine. And with this morning routine, your first and foremost, the thing you need to do is you need to start, you know, uh writing out your wants. And then you need to start going ahead and looking for your wins throughout the day. And you need to, excuse me, you got to count your wins throughout the day, right? Because what we are essentially doing is setting our reticular activating system in our brain, right, to look for all the negative stuff. And we got to get out of that. Okay. So one of the easiest little things that you can do is start looking for your wins in the day. And it could be as simple as, oh my God, I woke up today, what a win. Yes. Yeah. Oh my god, I had a great cup of coffee. That was a win. You know what I mean? And the reason why is it starts off small small, but then we start looking for the bigger wins as time goes on. So really getting them to do that and then showing up to the weekly calls where I give them a little bit more insight, um, helps because if I just gave them all the insight at one point, like they'll they won't even really do it, right? Or it'll go in one ear and out the other. And I don't believe in that. It's just like those people that brag all day that they read five books in a week. I'm like, yeah, they read five books in a week and they're still broke. So they're idiots, right? It doesn't mean anything to me.

SPEAKER_02 28:31

Yeah. Well, I used to be a swim teacher and we couldn't actually teach them how to tread water and blow air out while also kicking their legs. You have to teach them one skill at a time and then put them together strategically. You don't just learn how to swim, and I say, All right, cup your hands, do over your ear. Like you just can't do it. It's one skill at a time. And then it's the what habit stacking, being able to put one on top of the other until finally you can swim across the water, you know, doing the full front crawl. And that's what you're doing. Yeah, your 21-day sprint is the exact same thing, helping them habit stack that you know, that good mindset.

SPEAKER_01 29:12

And well, and a lot of them start to just stack the wins, yes, but also they're they become aware, right? So, like another little tool that anybody can do if they're listening to this is set uh alarms on your phone, right? And um, if you're really gung-ho, set one every hour of the day, right? If you're not, try to set maybe about five to eight. But when these alarms go off, notice what your state of being is, where your focus is, and where your self-talk is. Because where your focus goes, energy flows, right?

SPEAKER_03 29:44

Yeah.

SPEAKER_01 29:45

Now we do this because most people do not catch themselves being negative. Right? Um, here's another thing. Uh Tony Robbins talks about this. He said, Um, one time he came home from um work, it was a long day, and you know, his dad said, Hey, can you get the salt? And he goes, I don't know where the salt is, right? And his dad said, It's over there, go get the salt. So he goes to the cabinet and he opens it up. He goes, I don't know where the salt is. He goes, It's right there on the second shelf. He goes, I don't know where the salt is. So his dad goes over there and grabs it in front of him and says, It's right here. Didn't you see it? Basically, they said in psychology, this is what's called a scotoma. Your eyes can see it, but your brain won't perceive it because you're telling yourself that story.

SPEAKER_03 30:30

Right?

SPEAKER_01 30:31

Well, most people are causing their own scotomas in their business and in their life by repeating these same stories, and so they can't even see it. So when they hear mindset, they're like, oh, I'm positive, I'm fine. Yeah, but the problem is with my business, is blah, blah, blah, blah, blah. And they're only they're being so negative about their business. So these alarms kind of snap them back into reality, like, holy crap, I just was in a negative conversation. Holy crap, I was just overthinking this problem. So that's why you set the alarms to trigger yourself because the first part is just becoming aware that you're even doing this stupid stuff and causing your own scotomas.

SPEAKER_02 31:09

Wow. Now, how did you you know kind of fall into this? Like by going through this yourself or like researching it? This sounds kind of like CBT a little bit.

SPEAKER_01 31:20

I I literally went through it myself in 2021. Uh, like I said, I you would have thought being a felon was rock bottom. I mean, that was that was that that was its own rock bottom, but yeah, I think I was intrigued to change because uh 2013 I got hired at the gym and I got this little book of quotes, you know, it was like a sales job, right? So they wanted to feed you personal development to sell, right? But it really intrigued me because it was a book of quotes by Jim Rohn, and I would say that started me on my path to personal development because it was like a book that was just speaking to me. So I've always been really interested in learning this stuff because I was like, when I grew when I was growing up, I wanted to make a lot of money, like everybody, but I kept thinking, oh, I gotta have some unique product, I gotta be someone special, right? Because we were so limited at that. I mean, I don't know how you're you're very young, but I grew up with beepers, right? We thought it was just cool to put hello upside down with numbers, right? And now you got a phone that can make a whole bunch of money, so opportunities are endless.

SPEAKER_02 32:27

Yep.

SPEAKER_01 32:27

So, you know, I think it's like once I started looking into personal development and it was speaking to me that wait a minute, I can be successful, and I don't have to just come up with a product because these other people are successful, and the only common denominator of these successful people is that they believe in themselves.

unknown 32:48

Yeah.

SPEAKER_01 32:48

If you really look at the all the common, I mean, because like if you try to look at the outside, you'll never find the common denominator. Some are skinny, some are fat, some are ugly, some are dumb, some are beautiful, right? And so that's not the common denominator, but they all have this sense of belief within themselves, some self-confidence uh on the on whatever made them successful. Yeah, like if you look at Mark Zuckerberg, who created Facebook, right? I don't see him as being the guy that's probably the ladies' man of the world, but you want to talk about sitting down, drinking a beer and writing code and coming up with a social media. I mean, do you see how cocky he is when it comes to that?

SPEAKER_02 33:27

Oh, yeah, yeah. Like you gotta you know you're lane, you you know you're good at it, and then you live in it, and you don't you don't let that ruminating negative self-talk talk you out of it, and you live the life.

SPEAKER_01 33:40

But but then you have people like me and possibly you and uh and a whole bunch of others that we didn't believe in ourselves. So when I came across these books, I was just soaking it up, and then I was like, this is my missing link. I was like, I'm just not believing in myself to do this stuff. So I really started getting into it, and then yeah, I I guess I don't know, by the grace of God, just been able to share that. My you know, I I had a personal development coach, I know, right? Uh crazy coach, kind of a coach to get. Uh, but he said something to me one time that really made a lot of sense. He said, Um, you have a way to help people and you won't share it. That's pretty selfish of you. So I probably didn't have the perfect way of putting this all together, but I just all I knew is that I just wanted to share it. Hey, this is what I learned, this is what helped me. I want to give it to you.

SPEAKER_02 34:33

Yeah. Yeah.

SPEAKER_01 34:34

And then over time, I just got better at you know delivering it to people.

SPEAKER_02 34:39

So yeah. So talking about delivery, this is just everything right here is now in a membership. So like you don't just do one-off coaching or whatnot, like you're you're there, you're available for them, you're doing two coaching, you know, two coaching calls a week. And you know, I know we talked about the sliding scale of how at one point it was like 47 a month, and you've been able to, you know, upgrade it. And now, is this your only product that you're selling now? Is your membership and and have risen that price up as well?

SPEAKER_01 35:11

Pretty much. Um I mean, that's my that's my main product. I would do some one-on-one coaching every now and then. Uh, some people like, you know, they'll reach out from the app and do one-on-one coaching. I also got into hosting masterclasses, so I started uh, so I put together a course for that on how anybody can go out. I mean, to me, I feel like that's probably one of the easiest digital products that anybody can get in. Because a course, you got to go build it by the time you build it, new information, so then you gotta go update the course. Masterclass, I can just hop on a Zoom, charge you for it, you know, make a quick $10,000 really quick. You know what I mean? Depends on how you market it, obviously, right? But uh, so I put a course together for that, but those are my two like main products. So I got my app that is now $97 a month. Um, and we have close to 300 members in there, and then I have uh this course that I I sell on the side.

SPEAKER_02 36:07

Wow, wow, and then also the the framework, right? The version 2.0. Is that a little yeah?

SPEAKER_01 36:13

I mean, that that's just a wordbook that I yeah, I've been I I created that in 2024 actually. Uh it was one of my products, and uh it's stuck around. Uh, there was a guy. The reason why you saw that video recently is he he made a video for me. Um he he met um two people, they were in my app and they met each other for the first time. And um they sent me a little video talking about how I changed their life, and the guy specifically said the workbook is what changed his life. And now me and you both know, being uh digital marketers, we don't like when people share our products to everybody, like they can pay for it rather than just share it. But you know, he was nice enough to just share it. Like anybody that had a problem, he just kept sharing this workbook. And he goes, and then they kept changing, right? So he passed it through his family, he passed it to his friends, he passed the other entrepreneurs, but he said everybody that he's passed it to has come back to him and said that drastically changed my life. So I was like, Man, I wish he would have brought this to me a long time ago, you know. Because you know, you know, sometimes you don't hear how the ripple effect of what your products do, right? Yeah, so I was like, oh my god, I gotta, I gotta put this out there again. I was like, hey, if anybody's struggling, this is the product then because it works.

SPEAKER_02 37:36

Hey, hey, it caught my attention. I was like, ooh, that sounds good. So yeah, you might have to beef that one up, put that out with that 90 day or 21 day. That sounds good.

SPEAKER_00 37:46

I know I'm mad at myself. I need to do something, yeah.

SPEAKER_02 37:50

All right, Justin. Um, so how has being an entrepreneur and a digital digital marketer at that changed your life, financially, mindset, like uh relationally? Like, how has it changed your life?

SPEAKER_01 38:04

Oh, it changed my life in in every way possible. I mean, um, I mean, here I am, uh, you know, a felon that wasn't moving up the ladder, you know, I had no no college, no high school, even though I was pretty smart, like I I probably skipped a couple of grades, but still was able to be a senior because my grades were so high. Like I all honors, go figure. And and yet I was just being an idiot because I didn't know where I wanted to go in my life. And now here I am, you know, I live in a beautiful apartment, take care of my you know, daughter uh full-time, take care of my mom, drive a Corvette, uh, able to travel the world, have 300 people in an app that um, you know, believe in me, rely on me that I've touched their lives and changed their lives. Uh last year we did uh an event uh in Austin, Texas. This year we have another event in Nashville, Tennessee. Um so, you know, I mean, and I only I don't say none of that to brag, but I'm just saying if you would have like looked at me a few years ago, no way this felon would have been able to achieve that. And more importantly, I think it's just the people that I've been able to touch.

SPEAKER_03 39:21

Yeah.

SPEAKER_01 39:21

Um, you know, I I think that's the cool thing about online, you know, like you ever hear those sayings like, you know, people that don't know you celebrate you more than the people that do know you, right? Yes. So it's like the internet has allowed us to expand. And I just think because of online marketing and what system.io has been allowing me to do and everything, I've touched the lives of so many people and the ripple effect. I'll even I'll never even fully know what that will do. But I've had people come through my app and then go off and start their own AI agency, and they're they're making, you know, six figures, helping businesses, right? You know, yeah, other people started their own communities, they're helping people, other people wrote their own books. So the ripple effect is just crazy. So not only did it change my life, but it's going to help change the lives of so many other people.

SPEAKER_02 40:16

Uh, I love that. I love that, you know, each one, teach one, and then the growth, it goes beyond what you did. You just were obedient to the calling that was on your life. So if someone is sitting on the edge of their seat right now and they're, you know, maybe it's mindset, maybe it's a tool, what would you say to them? Like, you know, making money online, what would you say to them to get off the seat, let's get going?

SPEAKER_01 40:41

You only got one shot at this. You only got one shot at life. Stop living for somebody else, because most likely you are living for somebody else, right? Either whether whether it's your parents, society, something, and you have something to give, right? The beautiful thing about digital products, the beautiful thing about system.io is it's the tool that allow you to go and take whatever it is that you're passionate about or knowledgeable about and be able to go help somebody else with it and make a whole bunch of money. But you got to just work on you and believe in yourself. I mean, and why not go for it? Why not? Yeah, you know what I mean? Like I said, you only got one shot at it. It's like, why not?

SPEAKER_02 41:25

Yeah. Yeah, I heard a quote that um the graveyard is the saddest place because it's full of regrets. Because it's unmet dreams, it's dreams that you never chased after, the one shot that you never took, and now you never can. And so let's not wait to the last minute, right?

SPEAKER_01 41:49

What I I'll never forget when Gary V was going viral. He had a lady said, Oh my god, it's Gary V. Give me three words of you know motivation. He goes, You're gonna die. She was like, What? But it made sense. You aren't. I mean, it's not to be morbid, but you are gonna die. Like, what it like, why not? Why not go, why not go be the best that you possibly can today?

SPEAKER_02 42:13

I actually like that advice. Um, because then it gets you moving. It's like let let's take advantage of right now. So if someone would love to get started today and they want to use system.io, what is one word you would use to describe it so they could jump on today?

SPEAKER_01 42:33

Uh magnificent. I mean, it's hard to describe it in one word, but I'll say magnificent. I mean, because it has everything you need to just help you get started. I mean, I was telling you this earlier, and this is this is way more than one word, but still, I mean, as entrepreneurs, we're trying to make more and keep our costs low, right? So, why not go with system.io where you have everything there, right, at an affordable cost for anybody, and then you get out there. You don't have to have that stress, you just get your stuff out there because that's all that matters.

SPEAKER_02 43:07

Love it, love it. So, speaking of stress, I think you can um using you know products. How can someone connect with you today? They're ready for that mindset shift, but they're ready to get online and start making money. How can they find Justin?

SPEAKER_01 43:22

Well, I appreciate you even giving me the opportunity to come on here, the opportunity to even say this, but go to most won't we will dot com and that's it. Just get started there.

SPEAKER_02 43:34

All right. Most won't, but I always say but. Why do I say but?

SPEAKER_01 43:40

Why do we say but everybody says but because it doesn't sound right saying most won't we will, but most won't, we will.

SPEAKER_02 43:46

You gotta say it face fast. Most won't, we will. Most won't, we will.com. All right. Well, I will, and I'm thankful for this um episode with you, this interview, and for sharing all of your tips and tricks for you know working on ourselves so that we can help others. Thank you for your time.

SPEAKER_00 44:08

Thank you.

SPEAKER_02 44:09

All right, all right, thanks for listening to another episode of uh Success Stories with System.io. And until next time, keep creating.