Build a $6,000 Customer Lifetime Value System with 7 Years of Retention

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🔗 Connect with Leah Fisch:
CEO Rise: https://www.ceorise.com/
Nonprofit: https://cultivarcartagena.org/

How does a professional organizer featured on the show Hoarding: Buried Alive transition into a leadership coach for 7-figure business owners?

Meet Leah Fisch. After spending a decade using complex tools like Infusionsoft, Leah moved her entire brand to systeme.io to simplify her operations and focus on what matters most: her clients. In this episode, Leah pulls back the curtain and shares her screen to show exactly how she maintains an incredible 6,000 dollar average customer lifetime value and an average retention rate of 7 years.

In this episode, you will discover:
✅ The high-value blueprint: How Leah reaches a 6,000 dollar average lifetime value per customer.
✅ Live dashboard walkthrough: Leah shares her screen to show her ADHD Kitchen Reset funnel and website design.
✅ Why she ditched Infusionsoft: The reality of switching to systeme.io after 10 years on a complex platform.
✅ The retention secret: How live accountability and personal connection keep her clients staying for an average of 7 years.
✅ SEO for authority: How Leah ranked number one on Google for years and why SEO is like a bank investment for your brand.

Transcript

Intro

SPEAKER_01 0:00

I call myself the Jewish Mother Dominatrix because you're gonna do it.

SPEAKER_00 0:05

Leah Fish is the founder of CEO Rise and a leadership coach for entrepreneurs, from professional organizing to coaching seven-figure business owners.

SPEAKER_01 0:15

Clutter is a decision delivery.

SPEAKER_00 0:18

This is her story on the System I.O. podcast.

SPEAKER_02 0:21

Hi, I'm sitting down with Leah Fish with CEO Rise and a couple of other endeavors. I'm gonna let her lean into her nonprofit work as well. And uh Leia, thanks for being here today.

SPEAKER_01 0:35

I'm excited for this conversation.

SPEAKER_02 0:38

All right, Leia, we were chatting on the here offline before we jumped in, and you gave me, you know, the spiel on all the things that you've been doing through the years, starting in 2002 with professional organizing, building out your own website, SEO. And I think the people listening will probably love to hear how you've grown through the years, you know, you've been in the game longer than most people. So, how did you get your first start with just business in general and led you to becoming an online um business leader?

Starting as a professional organizer in 2002

SPEAKER_01 1:08

I think it's a pretty good story. Um, I had always traveled a lot, and in January 2002, I had just come back from living abroad and I was trying to figure out what to do. I had worked as a photographer in Dominican Republic and lived there and all different things. And my mother called and she said, I've been listening to the radio, I figured it out, you're gonna be an organizer. And this was the beginning of 2002, and I was like, sounds great, what's that? Um, because back then, professional organizers, even though they existed, it really they weren't really a thing. So um she had been listening to an interview with a professional organizer, and the person said, clutter is a decision delayed. And my mother thought of her daughter with a degree in philosophy. She was like, Oh, that is so Leia. And she was right, it was so Leia. I was fascinated by the concept. And two weeks later, she had gotten me my first job uh doing an estate cleaning for some friends of the family who'd passed away. And everyone was like, How do you know how to do this? You know, I was cleaning the house, preparing it, meeting with realtors, all of these different things, getting a dumpster, um, arranging with the family what things they were keeping, having lists, all these things. And I was like, Well, what do you mean? Like it's just what you you said you want to sell the house. This is what we need to do. And they were like, Yeah, this isn't obvious to everyone. And so they referred me and it just became a referral machine. Um, fun fact, I started charging $40 an hour back then in 2002. Uh, and I would go to people's houses, take taxis. When I look back, I'm like, how was I doing this? I was going to strangers' homes that I'd never met, and you know, um, and then I started to transform the way that I worked, um, basically realizing that it worked better when I did less for people, unless it was in estate cleaning. And anyway, I ultimately ended up specializing in working with hoarders in uh threatened with eviction in New York City and was ultimately featured on the show Hoarding Buried Alive. I don't recommend anybody watch that episode, but I was, and um and and

SEO secrets: How Leah ranked #1 on Google for years

SPEAKER_01 3:34

you know, we were talking about SEO, which just as a sidebar I'm very interested in. And the reason the producer found me was because I had taken some lessons in 2007 about SEO, and so I worked on the SEO of my website a lot, and that and and when you put back then professional organizer NYC, I was the first one who came up. So definitely recommend SEO for everyone's websites.

SPEAKER_02 4:00

Excellent, excellent. And I think a question here do you think SEO has died in the recent years or it's still just as alive, but it's a different type of game?

SPEAKER_01 4:10

I'm no expert at it. I'm just very interested in it in it. Um, but SEO definitely hasn't died. Um, you know, 92, I think, percent of people don't go past the first page on Google. Most people skip the sponsored results. Um, and then they look at the top, like, you know, three, four or five of results that come up, um, unless they're looking for something very specific. If I were searching your name and you didn't come up, I would search continue to other pages. But those top three that come up, that's SEO. And now there's this whole thing of you know, SEO with AI, um recommended, you know, by by whatever AI you're using. So having a, you know, a website with a good authority score, ranking for keywords, this is all very, very valuable. And yes, like I was telling a client, it's something kind of like investing in a bank that you do the investment and then it grows on its own. You know, you there's there's things you can always be doing, but your authority score is going to improve over time when you have a fast uh loading speed and things like that, versus if you don't, and then you're there, you know, the the search engines want to give their customers a good experience. And if your website isn't good, they don't want to show you because it makes them look bad, like any referral. So there's there's a lot of things, but really, well, I I get so excited about it, and it's not even my business, but just a lot of people make a lot of mistakes with SEO a lot, and most of them are very easy to fix. Um, my assistant is an SEO expert, and we do that with some of my clients, and it's just amazing. We'll look at like really big websites and just for fun to learn things, and they have such like basic errors going on, it's pretty amazing, but you know, their reputation makes up for their website errors. Anyway, it's pretty fun if you're into a thing, and I highly recommend you know doing SEO for every website.

SPEAKER_02 6:24

Yeah. I well, I I love that that can be a springboard, you know, for your journey. You wanted to get online, you know, start marketing yourself, you used SEO to get there, and you're still in the game today. And so uh you started doing the the hoarding and the decluttering and the being a professional organizer. Uh, what led you to you know client relationship management systems? Because I believe that's how you use system.io, right? Like doing is as a CRM program.

SPEAKER_01 6:53

Well, um, I started

Moving from hands-on work to online teaching

SPEAKER_01 6:55

teaching online. I went from doing very, very hands-on professional organizing. Uh, actually back in 2013, I was using a program called Fuse, precursor to Zoom, uh, to teach online courses. Because what I realized was that so much back then it was I was teaching organizing courses, um, which I still very much use in specializing with neurodivergent people, what I call ADHD-ish, because people can have many of you know, difficulty focusing, uh, overwhelm, negative self-talk. There's so many things that people associate with ADHD, but there's, you know, my clients have had, you know, brain injuries or menopause or like traumatic, you know, different things that appear like ADHD. Anyway, the point is is that um, and what I realized was that people needed to be in their environments to actually do the organizing. And so I started teaching online in 2013. Um, rather than going to each person's home or office, this gave me the opportunity, as they say now, one to many, to take the distilled principles that I'd gotten from all of these thousands of hours of working with people and teach people simple tools to organize and to get out of their own way, their own overwhelm, to break through really the emotional blocks and the confusion and overwhelm to actually start organizing. And it just made more sense to me to do it online so that everyone in the class could be in their own homes doing the work in the sessions. Um, and so that transformed over time um to be doing what I'm doing now, um, because over time, um, sidebar, I know this isn't answering your question about community management, but this is how I went online. So anyway. Um but um and and when I started teaching online, I had um gotten involved with Infusion Soft, a back-end system that I had learned about because I was starting to learn about teaching online. And so they were like, you have to have a CRM. Um, and Infusion Soft at the time was kind of the number one.

SPEAKER_02 9:16

Yeah.

SPEAKER_01 9:16

So I thought, oh my gosh, things are going so well. I have to get the best. Um,

Switching to systeme.io after a decade on expensive software

SPEAKER_01 9:21

and I was actually with Infusion Soft for 10 years. I've now been with System for almost three. Um, and I never used most of their features. I really wasn't an online entrepreneur, I was just teaching online. It's with System now that I've started to do some online things, uh, like ads and funnels and that kind of thing. Um, but whatever kind of business you have, it's important to have a way to charge your customers. That your customer buys something, they get an email right away. There's a thank you page after their card is processed. You know, these are basic things that, you know, when I talk to beginner clients, a lot of them have uh have had businessers or or been charging people for many years, but they don't even have that really simple thing set up. And it's not to throw shade at them for not having it, but it just makes it so much harder for them. So the reason that I started with Infusion Soft even before I was making six figures was because the idea was that it would be easy. It would be easy to scale, it'd be easy to grow to not have to think about all these little things. And that's really the idea of any CRM with a million bajillion more things that you can, you know, do if you want to. But the basic idea is that you can automate simple things like a customer purchasing something and then getting the information or the access to a course that they need.

SPEAKER_02 10:50

Okay, okay, yeah. And so you you were a professional organizer, and then uh when did you segue into being like a leadership coach here, where you all those principles and you distilled it? Like what was that catalyst year that kind of shifted into being a coach for business leaders?

SPEAKER_01 11:07

So I actually went through a very dark time uh myself personally, um, where I

Going from $40/hour to $275/hour in her coaching business

SPEAKER_01 11:16

had started to build a lot of business success, and actually I was making more uh than anyone I knew per hour. I went from earning $40 an hour to $275 an hour, you know, over a decade ago. Um, but it started to really highlight the difference of, you know, I was like, wait a minute, I just kind of out of nowhere was able to build business success. But that deep dream that I'd had all those years of having a foreign husband and children, I couldn't do it. Um, I could not make it happen. And here I was helping all my clients achieve, you know, these wild goals of whatever it was. And so I went through this period where I kind of shut down and I was gonna give up completely. Um and I was like, well, I just can't leave a mess behind. You know, I had helped so many people with estate cleanings, I knew that the effect on the family going through an estate cleaning is often many, many, many times more difficult than the actual death of the person. It's super intimate, super overwhelming. You know, we don't think about how much stuff we have, but we have a lot, every single one of us. Um and to think about someone else, whether it's a stranger or your family member, going through every single thing, I was like, I don't want that for my family. So I started doing that for myself, going through everything, making those delayed decisions, right? And it was really hard. And you know, before it had been easy helping others do it, but for myself, of course, it was harder. Um, and and that that whole process was what got me interested in neuroscience and psychology. Um, and I started learning a lot more about all this stuff. Um, but because I was in this like, I don't care period, and I wasn't looking for clients, I wasn't in a like, I have to get clients, I have to grow my business. I was really just kind of pulled back and doing my own thing, which little did I know was really changing my identity. And people started reaching out to me who were business owners of much bigger businesses, they weren't people looking for hoarders, you know, for help with hoarders. Somehow, as my identity changed as someone who like didn't care, um, but was also cleaning up the clutter of the past of my life, I was making it possible for me to be in a new future.

Helping 7-figure business owners get out of their own way

SPEAKER_01 13:41

And so people started reaching out to me. They were business owners. Oh, I heard about you. They would often say they heard about me from people I didn't even know. I was like, oh, great, you know. Um and um, and and they were owners of in the beginning, really seven-figure business owners. And when I started working with them, I was like, okay, so I started working um with a few, and I realized that it was the very same principles because when you're working with people who kind of are in their own way, and many of them did have at what at the time it was all ADD, it wasn't ADHD. Um but um some of them said, you know, I have ADD and I heard that you could help me, and I realized it was those very same principles, you know, hoarding is a very extreme case of something of being in your own way, not being able to make decisions. But ultimately, I was helping them do the very exact same thing of achieve goals, of handle all those details that were overwhelming, of clarify what they were trying to do, and then ultimately achieve it. And I have a number of pretty impressive uh transformation of business owners, some of whom people have heard of, um, where they were doing what they were doing, and then after a work together, they were able to really explode, you know, what they were doing because things were automated, they were clear, they weren't in their own way, you know, all of all of that.

SPEAKER_02 15:09

Okay. Wow, that's phenomenal. I'm like, okay, when can I book you? Um 41 diagnosed with ADHD.

SPEAKER_01 15:16

Book a call.

SPEAKER_02 15:17

Yeah, exactly. I I was diagnosed with ADHD at 41, and um, I can definitely see how your work is definitely transforming people and helping people. So let's talk about the back end and how you're using you, you know, you shifted from um that software infusion software to system. How is system helping you operate in this business, the CEO rise?

SPEAKER_01 15:40

So

The philosophy of customer service that keeps clients for years

SPEAKER_01 15:41

most of the work that I do, it's in a way, I'm still I'm moving out of that, but I'm still in the situation that I was in where I'm really serving clients very, very deeply. I'm not doing massive scaling, um, which I'm interested in, but I've always come from a, you know, each customer is super important perspective. My grandmother was a self-taught entrepreneur, um, and she had the number one uh jewelry store where she had no experience with that, but she became a jewelry designer and own a jewelry store owner, um, an immigrant in this country, and you know, learning English taught herself everything. And how did she become number one? The mayor went to her of Indianapolis because you know, she gave great customer service and um she was known for, you know, she would make the customer happy. Um and so that's more the philosophy that I come from than you know, massive scaling. So my business is still much more around actual customer experiences. We meet live, my sessions are live because live accountability for people who struggle with overwhelm and um you know clutter, not moving forward on their dreams, not launching that program, not sending that email, not sending that proposal, that's my specialty, right? And and live support, there's just nothing like it. And there's it's great to have accountability partnerships and all of that, but you know, I call myself the Jewish Mother Dominatrix because you're gonna do it if you want to, and you're in my world. Oh honey, we're doing it. So um, but see uh the CRM side of it, so we have you know automated um the ability to send emails. I don't really use CRMs uh in the way that they're capable of being used with a lot of you know decision diamonds. If someone has this tag, send them this email. If they haven't done this, do that. Like there's a lot of capabilities about CRMs that I definitely understand, but I don't take advantage of because that's just not how my business is.

Using funnels to increase order value with cold audiences

SPEAKER_01 17:51

However, in the last uh couple of years, I've started toying with ads. I've learned a lot more about ads, and I'm in the process of meeting new people and offering them things and have been, I have one funnel built out with, you know, order bump, upsell, downsell, um, so that you know, there's more opportunities to increase the, you know, uh how much the client is paying when they meet you to offset your cost of um of the ads. So that's something that I'm I'm new to, um, but that's something that a CRM is absolutely key to being able to do. And I don't know about now, but you know, not all CRMs offered uh order bumps, upsells, down sales, not everyone did. I can't speak for every CRM, but System definitely does. And um, because of that, I've been able to learn and start tinkering with that.

SPEAKER_02 18:45

Okay. And uh you're mentioning the upsells and downsells. Would you be willing to show the back end of your dashboard showing us one of these funnels that you've uh built out with System?

SPEAKER_01 18:54

Yeah, sure. Um, I only have one that's fully built out like that. Let me share screen here

[Screen Share] A live look at Leah's systeme.io funnels and website

SPEAKER_01 19:01

that is fully built out like that. So this is the ADHD Entrepreneurs Kitchen Reset. Um, and so you can see, so I'll open the um the page here. Um and this is uh the page and system really is great. Um, for this is me on uh recording by data live that I was just mentioning. Um and so you know, building out the page is something that takes effort uh as well.

Using upsells as an educational tool for your community

SPEAKER_01 19:36

So you have the page and then there's the upsell page. So this is something that you're offering them that is a great uh um, you know, they can add this to their order or they can skip it, right? So I'm sure most of us have gone through some kind of process where they're like, but wait, would you like to do this? This will make your experience so much better. Um now at the time I was also offering another upsell. Um, so you can do as many upsells as you want here. Um, this one actually doesn't have a downsell. That's something that I'm just learning about right now. But so basically, you know, there's the sales page. Um you can offer an upsell where it's like, would you like to add this? Would you like to add this? Would you like to add this, right? Would you like to add this? Now, some people get annoyed with them, but um, you know, I'm learning more um about online entrepreneurship of uh reaching cold audiences. And even if people don't buy your upsells, which ideally they do, like I said, because they're paying more, but ideally they're getting a much better experience, they're still learning about your offers. They're learning it, you know, having upsells as a way to teach people about different things you offer, where someone might be like, oh my gosh, you're you're doing a live event in Manhattan. That's cool. Oh my gosh, available that day, but like I'm gonna keep this in mind for the future. Or they're like, oh my gosh, I'm free, like I'm coming, you know, where they were just meeting you to learn how to clean their kitchen in a compassionate way, you know. And then you can also, like I was saying, do down cells, which I'm only just learning about right now, where someone maybe doesn't want this, you can say, okay, if you don't want that, what about if you did this? And the down cell could be the same thing for a smaller price, or it could be a smaller version um of what you're what you're offering. So uh yeah, and then at the end, you know, there's the thank you page. Um, and and system has a cool thing where let me see if this one has it on it. Um no, this one doesn't, uh, because this is an older, we worked on this in the back, but um where you um can see what you uh paid for it. It's just something that you add on uh to the thank you page and it shows your paid, which I think is great. You know, most things that I've purchased online, it just says thank you. It doesn't, and sometimes, you know, you've gone through the the um upsells and you've added things, and then you're like, wait, how much did I just pay for this thing? And sometimes there's a delay waiting for the receipt. And as someone with ADHD myself, I can be like, oh my gosh, what what did I just do? You know, so it's it's great to be able to see what you paid right there on the thank you page, and that is something that System offered. And so, and something that's great that System has that not all pages have is that you can add to the thank you page what the total cost of their order was, um, and they can see what they actually purchased. And as someone with ADHD myself, and I buy things online and I buy upsells, and sometimes there's a delay getting the uh receipt, and then I'm like, wait, what did I just buy? Did it go through? I don't know. And so having that right there on the thank you page, what you purchase, it's like okay, good, I'm good.

SPEAKER_02 23:00

Oh yeah, that's that instantaneous of like, okay, it's gratification, but also okay, knowledge, bank that away, make sure I can file that because yeah, and you know, we get that whole like girl math and we forget that we order something five days ago and it pops up, and we're like, what was that for? So I appreciate that as well.

SPEAKER_01 23:16

And it's also good to take a thank you, to take a screenshot of the thank you page, because sometimes I've had I have had issues with online, you know, people I don't know, the whole point of ads, right? Of meeting code cold audiences, where I said, you know, I purchased this and they were like, we don't have a record of that. And luckily I had a screenshot of the thank you page, and they were like, oh my gosh, let us find your order.

SPEAKER_02 23:40

Yeah. Okay, yeah. That's very helpful as well, being able to use that as like a documentation support ticket system. Um, I I'm all about documentation and being able to track your steps through that customer journey. Now, there's also something else that you mentioned about like the lifetime value and leaning into that customer service of using something like System. And can you talk about how you're able to retain clients to

How she reached an average $6,000 customer lifetime value

SPEAKER_02 24:06

create such a high lifetime value for your um, you know, clients, your customers, and ultimately the people you care about working with?

SPEAKER_01 24:16

Yeah, my I have, as every coach I've ever worked with, I'm really big into hiring coaches because being

The secret to maintaining a 7-year client retention rate

SPEAKER_01 24:24

around people who know more than us, I think is really important, as well as having the support, but the ability to learn from people who've gone before us and have done it. And um, you know, I I am into Alex Hormosy and Layla Hormosy, and I've seen inner or you know, uh their events that they do at acquisition.com where people are talking about their lifetime value of a customer, um, and sometimes they're $69 or $47 or $80. And the lifetime, the average lifetime value of my customer is around $6,000. I don't have a huge audience space, but I take really good care of my customers. I give them great value, and they are able to continue to get value from the work that I offer. Um, the average client has been with me for seven years, not because it doesn't work, but because, for example, in my program house have done my signature program, shameless, uh, shameless mention right there. Um, you know, people are at whatever point they're at and they're like, oh, I need to declutter this or I need to get my taxes in order. It's a huge thing that I help my clients with. And they're really stressed and overwhelmed, and they think, let me join the program and just handle this. But then they do that, much to their own surprise, usually much faster than they thought. Not always, sometimes it's more complicated than they thought. And then they think, like, well, now I kind of want to do this other thing. And having the live accountability and support is what keeps people there. I pay attention to people when people say, Oh, I'm working on this, or I have to finish because I'm going on vacation. I teach my programs live. So when they come back, I mean, there is an online component that they can go through on their own time. Um, whenever they want, they can use the sessions that are recorded. Um, but when they come back, I say, like, oh, how was your vacation, Holly? You know, and that matters. You know, I've learned a lot about, you know, paying attention to people. If you read the book, How to Win Friends and Influence People, the number one book besides the Bible that ever sold, um, you know, it that one and you know, think and grow rich. Like, they're about like both of those are about, you know, clarity, having good relationships with your customers, with people, right? And I think a lot of the the modern way of influencers and this and that is to not really have relationships with your customers. I was just watching Mark Manson, who I think is really brilliant, and I watched his video and he was talking about the science behind being the average of the five people you spend the most time with. And it was so sad. There were like 56 comments, and most of them were, well, what if I spend all my time alone? You know, and it's like people aren't really getting the interactivity, the important human connection that they need. So with all of this, you know, I'm a 20-year-old YouTuber with 20 million subscribers making a gazillion dollars a day, like that's great. But a couple things happen. One, people feel like their business sucks because they're only making $80,000 a year and like they can only feed their family. Hello, like that matters, you know.

SPEAKER_02 27:54

It does.

SPEAKER_01 27:55

Um, but also, you know, the whole idea of what a successful business is has been totally blown out of proportion because I think a lot of people are going for the volume when they don't even have the backend set up. They can't even, you know, look at a customer's profile, like, oh my gosh, you didn't get the email. Oh my gosh, the email wanted to spam. Let me resend you that email. Like there's so many missing pieces of actually caring about the customers. Um and so no one wants to feel like just a number. And so in a lot of these programs, you know, it's all on the customer to do all of the work themselves. There's not, in a lot of them, there's not a live component. Sometimes there is, but um, it's with massive volume. Um, and I think especially for people with ADHD like ourselves, um, it's important to feel like somebody cares. You know, I think that's true of every human, but it's important to feel like somebody cares and somebody understands, you know, how hard it can be for us, like the the negative spirals that we have to get out of, like you were saying, you have to get out of that, take your kids to school, show up, do a podcast, like you know, while while simultaneously perhaps not saying that you are, but like dealing with like deep overwhelm that day, you know. So having the live component helps people really um do the things in a way that works for them because they feel seen and understood and supported, and all of a sudden they go to the task and they can fly.

SPEAKER_02 29:25

Yes. I love that. I love how you say they can fly because that's that's that's it. It feels like you're chained to the ground and you can't move forward. And you give them that the wind and their wings to keep going. I appreciate that. So as we um kind of land the plane here, uh, because you got to go coach, you gotta go be live with those um students and the customers. Uh, I'd love to know what is the gift that all of this has given you? Entrepreneurship. What is the gift that it's given you?

SPEAKER_01 29:55

I mean, as they say, entrepreneurship is not for the faint of heart. Um, it is hard. It is um constantly teaching you new things. Like I never thought that I would have to learn that if your DNS record for your email isn't properly properly set up or there's a tech glitch, your emails are going into promotions or spam, and then you wonder why people aren't opening your emails. Like there's so much behind the scenes that I think can feel intimidating to people. But I guess I would say two things for kind of the takeaway of the program or of this of this interview is number one, start with one thing and build it out. Like if you want to have a funnel or you want to have one offer, forget all the upsells and downsells and order bumps. Like you can add those later. You don't have to worry about those. The number one thing I teach my clients, right? Hashtag ADHD is to break their their projects into tiny, tiny doable tasks, right? You've heard it before, but people don't do it. So people are like, I can't build that whole thing. And it's like, right, because you don't even have a way to build, you know, an automated email or a direct email. I send direct emails all the time. You know, mine aren't pre-scheduled. I don't even do that, right? Many, many online entrepreneurs, it's all automated. I'm sending a direct email most of the time. I know it's not efficient, but you know what? That works for me and my business right now. And so what I say on my website, I really, really mean this from the bottom of my heart, you know, is um is are you ready to defy the odds and grow your business your weird and wild way? And it's like that really, like when we can own that um we are maybe not thinking the way other people are, we're struggling thing with things that are different, doesn't mean that we can't still succeed. It's just that we have

Leah's advice for the "delayed decision": Just don't wait

SPEAKER_01 31:55

to learn how we need it to be for us to do it. Um, so that's one I'm gonna say three. Number two, get help. You know, I tell all my clients hire an assistant, a virtual assistant, two hours a week. I don't care who you are, two hours a week. You can find someone in another country where paying them three, five dollars an hour really makes a difference to them if that's all you can afford. But having that consistency and learning to delegate, learning to understand what you do and explain it to someone else is absolutely invaluable.

SPEAKER_02 32:29

Yeah.

SPEAKER_01 32:29

And and and that can grow from there. And that you know, that person, whether it's them or someone else, you can grow and you say, okay, here's the things I need done. You learn how to build SOPs to standard operating procedures by by practicing with very little things. That's how you grow in your skill. Um, and number three, don't wait. You know, they always say, and they've been saying for a long time, there's never been an easier time to come online. But whether come online or start your business that's brick and mortar, it really doesn't matter. Um, or you want to have children, or you want to take that trip you've always wanted to do, just in life, don't wait, right? Don't wait because you didn't even look at the price of tickets, you didn't even put it into, you know, Google Flights or Skyscanner. Like just do that first thing and look at what it is. You might be surprised. I've done this with so many clients where literally it was helping them lose weight, it was helping them go on a dream trip, and they hadn't felt capable because the whole thing felt so huge, they didn't even look at the price of the ticket, right? Or they didn't even, you know, I don't know, look at their schedule when they could walk for 20 minutes, right? So it's like, don't wait, look for the tiniest thing you can do and do that. Because once you've done that, especially if it's something you've been avoiding, you will be different by virtue of having done that. So don't wait the tiniest thing you can. And as I say, let's go.

SPEAKER_02 34:00

I I mean that's full circle from the very beginning of the interview. You said clutter is just delayed decisions all the way to right here. Let's stop waiting. And if someone is ready to fly, how can they find you after this interview?

SPEAKER_01 34:15

So my website is ceorise.com. And they can come, they can join a single session. I can give you the link. Um they can check out uh a session in House of Dunn. As of the recording of this workshop, I have a uh of this, as of the recording of this podcast, I have a workshop coming up called Finally Do the Thing workshop, very on-brand for everything we've been talking about. Um, and they can get an early bird. It's three intense hours with myself and my community, where you're gonna learn a lot of things that include neuroscience, psychology that I've been working on for you know two day over two decades, and you're gonna be amazed how much you actually get done right there in the workshop. So highly encourage you to check that out. Um, finally do the thing workshop. I'll give you the link, Holly, and you can always check out my website, um, CEORise.com.

SPEAKER_02 35:12

Awesome, awesome. And uh just because I want people to know, can you put a little plug for your nonprofit um and community center here?

SPEAKER_01 35:20

I'd be glad to. Um, my husband and I, my husband is from, you know, that that foreign husband I mentioned. I did meet him, um, had the children, and uh he's from Cartagena, Colombia. And when my business really started growing, um, and I did cross six figures and more, I was able to um, you know, we felt very, very grateful. And so we started an initiative in 2000, uh October 1st, 2020, of just delivering meals, uh, um, of delivering groceries to people who were hit hard by the pandemic and really didn't have any way to feed their families. And over time that grew. And in 2022, we formally established our charity. I'll um just pull it up real quick so people can see it. Um, it's called Cultivar Cartagena, Cultivate Uh Cartagena. Um, and and I can't guarantee it everywhere in the world, but speaking of SEO, most places in the world, uh, if you put um a charity, uh Cartagena, Colombia, uh, we do come up as number one. So like I said, highly recommend. Um, and yeah, we are in the process of actually building a community center uh right now. So um we um provide meals to people, we do meals on wheels for seniors. Um, we have the opportunity to sponsor a family so that they get um meals, uh, you know, groceries every week and um music lessons, English lessons were gonna be providing financial literacy. So um it's it's really exciting, and all of that was made possible by just continuing to focus on doing what I was doing, serve the customer as best I could, um, and you know, allow people to come to me and continuing to make it easier for myself along the way allows more people to come and have a good experience. So can't recommend starting today to do that thing you've been holding off on.

SPEAKER_02 37:24

Well, Leia, thank you so much for joining us today and sharing your uh success story over 20 years of being um, I guess, doing the thing, as you just said.

SPEAKER_01 37:34

Thank you so much for having me, Holly. It's been a pleasure.

SPEAKER_02 37:38

All right. And for everyone listening, thank you for um joining us in another success story with system.io. And until next time, keep creating.