The Insiders Scoop Podcast with Salina Yeung

Uncover LinkedIn Secret Algorithm Part 2

January 19, 2022 Salina Yeung Episode 21
The Insiders Scoop Podcast with Salina Yeung
Uncover LinkedIn Secret Algorithm Part 2
Show Notes

Given that there are over 800 million professionals on LinkedIn, one of the first ideas you might think of is how awesome it would be if a percentage of them visited your website, right?

Would it surprise you to learn that LinkedIn does not favor this idea and will penalize you as a result?

The problem is not with your website.

Like other social platforms, LinkedIn doesn’t like content that drives members off the platform. 

Be mindful to put external links on your LinkedIn posts, so how will you be able to promote your business 100% via LinkedIn Content?

In order to gain a better reach and social engagement, we should show some respect to the platform. 

In today’s episode, I will share with you 2 strategies for driving traffic to your website and promoting your business using external links.

Short on time? Here are the highlights from this episode:

[01:12] Let’s talk about Respecting the Platform!
[02:52] What’s native Content and what’s not
[04:05] Some useful data
[05:24] 2 solutions on how you can use External links

Subscribe to my podcast and stay tuned for new episodes every Wednesday. 

Let me know how much you enjoyed this episode by RATING and REVIEWING on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! 

Join our Free LinkedIn MasterClass to learn my Top 3 Strategies to turn my LinkedIn Connections into Customers: www.theinacademy.com/masterclass 

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Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
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Salina & the[in]academy team 💙