Imagine for a moment having access to a document that is a comprehensive guide to your company's marketing strategies and tactics.
A reference tool that helps your team understand how to market your products or services effectively.
In this episode I'm going to do a deep dive into how this document not only turned around our business but has also helped our clients do the same.
I'll get into the process of actually developing your own playbook...
How to define the pieces you will need...
and, How to use it EVERY time you have a marketing campaign or content distribution you need to work on.
It truly is your marketing bible of sorts...
So let's get into it right now......!
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.
Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.
We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.
After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)
We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.
It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.