{"version":"1.0.0","segments":[{"speaker":"Stephen Box","startTime":0.0,"endTime":3.42,"body":"What if the secret to being a"},{"speaker":"Stephen Box","startTime":0.0,"endTime":3.42,"body":"productive, successful coach wasn't about"},{"speaker":"Stephen Box","startTime":3.42,"endTime":6.409,"body":"doing more, but actually about doing less?"},{"speaker":"Stephen Box","startTime":6.949,"endTime":12.489,"body":"Well, today's guest, Mark Struszewski,"},{"speaker":"Stephen Box","startTime":6.949,"endTime":12.489,"body":"better known as Mister productivity, has"},{"speaker":"Stephen Box","startTime":12.489,"endTime":16.6,"body":"helped thousands of professionals cut"},{"speaker":"Stephen Box","startTime":12.489,"endTime":16.6,"body":"through the noise, eliminate distractions,"},{"speaker":"Stephen Box","startTime":16.659,"endTime":21.029,"body":"and finally get clear on what really moves"},{"speaker":"Stephen Box","startTime":16.659,"endTime":21.029,"body":"the needle in your coaching business."},{"speaker":"Stephen Box","startTime":21.53,"endTime":24.85,"body":"So if you've ever felt like you're"},{"speaker":"Stephen Box","startTime":21.53,"endTime":24.85,"body":"constantly busy but never making real"},{"speaker":"Stephen Box","startTime":24.85,"endTime":29.629,"body":"progress, This episode is going to"},{"speaker":"Stephen Box","startTime":24.85,"endTime":29.629,"body":"help you shift how you think about"},{"speaker":"Stephen Box","startTime":29.629,"endTime":33.809,"body":"your work, your focus, and even how"},{"speaker":"Stephen Box","startTime":29.629,"endTime":33.809,"body":"you connect with the potential clients."},{"speaker":"Stephen Box","startTime":34.239,"endTime":39.23,"body":"So welcome to another episode of Coach"},{"speaker":"Stephen Box","startTime":34.239,"endTime":39.23,"body":"Smarter, Health Coaching Simplified,"},{"speaker":"Stephen Box","startTime":39.489,"endTime":41.559,"body":"brought to you by Unshakable Habits."},{"speaker":"Stephen Box","startTime":41.799,"endTime":45.98,"body":"I am your host, Stephen Box, and this"},{"speaker":"Stephen Box","startTime":41.799,"endTime":45.98,"body":"is the podcast where we help health."},{"speaker":"Stephen Box","startTime":46.309,"endTime":49.199,"body":"Fitness and nutrition coaches"},{"speaker":"Stephen Box","startTime":46.309,"endTime":49.199,"body":"sharpen their coaching skills,"},{"speaker":"Stephen Box","startTime":49.49,"endTime":53.16,"body":"stand out in a crowded market,"},{"speaker":"Stephen Box","startTime":49.49,"endTime":53.16,"body":"and build sustainable businesses"},{"speaker":"Stephen Box","startTime":53.249,"endTime":55.089,"body":"without drowning in the details."},{"speaker":"Stephen Box","startTime":55.499,"endTime":57.809,"body":"Let's dive into my conversation"},{"speaker":"Stephen Box","startTime":55.499,"endTime":57.809,"body":"with Mister productivity"},{"speaker":"Stephen Box","startTime":57.809,"endTime":59.589,"body":"himself, Mark Struczewski"},{"speaker":"Stephen Box","startTime":60.339,"endTime":62.729,"body":"mark, thank you so much"},{"speaker":"Stephen Box","startTime":60.339,"endTime":62.729,"body":"for joining me today."},{"speaker":"Stephen Box","startTime":62.769,"endTime":63.609,"body":"Appreciate you being here."},{"speaker":"Mark Struczewski","startTime":64.269,"endTime":68.989,"body":"I am thrilled"},{"speaker":"Mark Struczewski","startTime":64.269,"endTime":68.989,"body":"to be here and honored to share my"},{"speaker":"Mark Struczewski","startTime":68.989,"endTime":71.089,"body":"wisdom with you and your audience."},{"speaker":"Stephen Box","startTime":71.904,"endTime":75.174,"body":"So, speaking of your"},{"speaker":"Stephen Box","startTime":71.904,"endTime":75.174,"body":"wisdom, I have to start with your"},{"speaker":"Stephen Box","startTime":75.174,"endTime":76.904,"body":"nickname, Mister productivity."},{"speaker":"Stephen Box","startTime":76.914,"endTime":79.074,"body":"Why do they call you Mister productivity?"},{"speaker":"Mark Struczewski","startTime":79.904,"endTime":82.674,"body":"Well, all good"},{"speaker":"Mark Struczewski","startTime":79.904,"endTime":82.674,"body":"nicknames, come from somebody else."},{"speaker":"Mark Struczewski","startTime":82.744,"endTime":86.124,"body":"You're not supposed to give"},{"speaker":"Mark Struczewski","startTime":82.744,"endTime":86.124,"body":"yourself, it's kind of narcissistic"},{"speaker":"Mark Struczewski","startTime":86.134,"endTime":87.444,"body":"to give yourself a nickname."},{"speaker":"Mark Struczewski","startTime":87.844,"endTime":92.464,"body":"So one day I posted something on"},{"speaker":"Mark Struczewski","startTime":87.844,"endTime":92.464,"body":"LinkedIn, which is my biggest platform."},{"speaker":"Mark Struczewski","startTime":92.814,"endTime":96.144,"body":"And someone said, Hey, nice"},{"speaker":"Mark Struczewski","startTime":92.814,"endTime":96.144,"body":"point, Mister productivity."},{"speaker":"Mark Struczewski","startTime":96.164,"endTime":96.414,"body":"And I'm like."},{"speaker":"Mark Struczewski","startTime":97.204,"endTime":97.564,"body":"Huh?"},{"speaker":"Mark Struczewski","startTime":98.204,"endTime":98.814,"body":"I like that."},{"speaker":"Mark Struczewski","startTime":98.824,"endTime":100.124,"body":"And I didn't know what the etiquette was."},{"speaker":"Mark Struczewski","startTime":100.124,"endTime":101.524,"body":"I said, can I use that?"},{"speaker":"Mark Struczewski","startTime":101.524,"endTime":102.964,"body":"And they go, well, yeah, sure."},{"speaker":"Mark Struczewski","startTime":103.294,"endTime":108.674,"body":"So I not only used it, but I spent"},{"speaker":"Mark Struczewski","startTime":103.294,"endTime":108.674,"body":"like a lot of money with legal zoom"},{"speaker":"Mark Struczewski","startTime":108.684,"endTime":110.444,"body":"to get it registered and trademark."},{"speaker":"Mark Struczewski","startTime":110.944,"endTime":114.684,"body":"And I got my website, my podcast,"},{"speaker":"Mark Struczewski","startTime":110.944,"endTime":114.684,"body":"everything's built around that brand."},{"speaker":"Mark Struczewski","startTime":114.684,"endTime":117.134,"body":"So it was a gift from somebody else."},{"speaker":"Stephen Box","startTime":117.644,"endTime":118.194,"body":"Nice."},{"speaker":"Stephen Box","startTime":118.234,"endTime":118.614,"body":"Nice."},{"speaker":"Stephen Box","startTime":119.594,"endTime":121.794,"body":"So tell me a little bit about what you do."},{"speaker":"Stephen Box","startTime":121.794,"endTime":123.034,"body":"Like, who do you help?"},{"speaker":"Stephen Box","startTime":123.054,"endTime":124.314,"body":"What do you help them with?"},{"speaker":"Mark Struczewski","startTime":125.734,"endTime":128.804,"body":"I specialize in"},{"speaker":"Mark Struczewski","startTime":125.734,"endTime":128.804,"body":"helping HR professionals, which"},{"speaker":"Mark Struczewski","startTime":128.804,"endTime":134.174,"body":"include HR managers, HR directors,"},{"speaker":"Mark Struczewski","startTime":128.804,"endTime":134.174,"body":"senior VPs of HR, because they are"},{"speaker":"Mark Struczewski","startTime":134.174,"endTime":137.424,"body":"so, they're in a very unique position."},{"speaker":"Mark Struczewski","startTime":139.284,"endTime":143.704,"body":"One of my clients, HR clients,"},{"speaker":"Mark Struczewski","startTime":139.284,"endTime":143.704,"body":"told me that when you're in the"},{"speaker":"Mark Struczewski","startTime":143.724,"endTime":148.134,"body":"HR field, it's kind of like you're"},{"speaker":"Mark Struczewski","startTime":143.724,"endTime":148.134,"body":"dealing with fiery arrows all day."},{"speaker":"Mark Struczewski","startTime":148.664,"endTime":152.684,"body":"You and I can plan our days and"},{"speaker":"Mark Struczewski","startTime":148.664,"endTime":152.684,"body":"pretty much we are in control of it."},{"speaker":"Mark Struczewski","startTime":152.994,"endTime":156.084,"body":"When you're in HR."},{"speaker":"Mark Struczewski","startTime":152.994,"endTime":156.084,"body":"Somebody could get fired."},{"speaker":"Mark Struczewski","startTime":156.194,"endTime":157.964,"body":"There could be a conflict on the job."},{"speaker":"Mark Struczewski","startTime":157.964,"endTime":159.464,"body":"Someone could lose a loved one."},{"speaker":"Mark Struczewski","startTime":159.764,"endTime":161.114,"body":"Someone's got to be fired."},{"speaker":"Mark Struczewski","startTime":161.124,"endTime":163.824,"body":"The hiring process,"},{"speaker":"Mark Struczewski","startTime":161.124,"endTime":163.824,"body":"new mandates come down."},{"speaker":"Mark Struczewski","startTime":164.134,"endTime":170.844,"body":"So it's really challenging to coach"},{"speaker":"Mark Struczewski","startTime":164.134,"endTime":170.844,"body":"someone in the HR field because I"},{"speaker":"Mark Struczewski","startTime":170.844,"endTime":175.514,"body":"can't say, Hey, do step 1, I mean,"},{"speaker":"Mark Struczewski","startTime":170.844,"endTime":175.514,"body":"I do tell them that, but then I"},{"speaker":"Mark Struczewski","startTime":175.514,"endTime":177.079,"body":"also have to realize that, right?"},{"speaker":"Mark Struczewski","startTime":177.349,"endTime":181.859,"body":"The unexpected can happen much more"},{"speaker":"Mark Struczewski","startTime":177.349,"endTime":181.859,"body":"in that industry than, than in ours."},{"speaker":"Stephen Box","startTime":182.879,"endTime":186.009,"body":"Yeah, I think this is"},{"speaker":"Stephen Box","startTime":182.879,"endTime":186.009,"body":"going to be good though, because you"},{"speaker":"Stephen Box","startTime":186.009,"endTime":190.549,"body":"know, my audience is primarily coaches"},{"speaker":"Stephen Box","startTime":186.009,"endTime":190.549,"body":"and it's coaches who work online."},{"speaker":"Stephen Box","startTime":190.549,"endTime":194.049,"body":"So they're working with people from all"},{"speaker":"Stephen Box","startTime":190.549,"endTime":194.049,"body":"over the world, different time zones,"},{"speaker":"Stephen Box","startTime":194.309,"endTime":196.339,"body":"different problems, all these things."},{"speaker":"Stephen Box","startTime":196.499,"endTime":200.649,"body":"And so just like those HR professionals"},{"speaker":"Stephen Box","startTime":196.499,"endTime":200.649,"body":"that you tend to work with, their"},{"speaker":"Stephen Box","startTime":200.659,"endTime":204.799,"body":"days can vary so much because their"},{"speaker":"Stephen Box","startTime":200.659,"endTime":204.799,"body":"clients days can change so much"},{"speaker":"Stephen Box","startTime":204.809,"endTime":206.639,"body":"and things can come up last minute."},{"speaker":"Stephen Box","startTime":206.914,"endTime":211.194,"body":"Calls get canceled, rescheduled,"},{"speaker":"Stephen Box","startTime":206.914,"endTime":211.194,"body":"all kinds of stuff that can happen"},{"speaker":"Stephen Box","startTime":211.204,"endTime":213.174,"body":"in a day to day of a coach's life."},{"speaker":"Stephen Box","startTime":213.174,"endTime":215.704,"body":"So I think this is going to"},{"speaker":"Stephen Box","startTime":213.174,"endTime":215.704,"body":"be a pretty good match there."},{"speaker":"Mark Struczewski","startTime":217.184,"endTime":218.834,"body":"Well, let's be honest."},{"speaker":"Mark Struczewski","startTime":218.834,"endTime":226.004,"body":"95 percent of what I teach my clients"},{"speaker":"Mark Struczewski","startTime":218.834,"endTime":226.004,"body":"can be applied to everyone, but."},{"speaker":"Mark Struczewski","startTime":226.369,"endTime":230.009,"body":"Any really good business coach will"},{"speaker":"Mark Struczewski","startTime":226.369,"endTime":230.009,"body":"tell you you had to have a niche."},{"speaker":"Mark Struczewski","startTime":230.289,"endTime":232.619,"body":"Matter of fact, my current"},{"speaker":"Mark Struczewski","startTime":230.289,"endTime":232.619,"body":"coach has got the same."},{"speaker":"Mark Struczewski","startTime":232.919,"endTime":236.039,"body":"The niche doesn't matter,"},{"speaker":"Mark Struczewski","startTime":232.919,"endTime":236.039,"body":"but niching matters."},{"speaker":"Mark Struczewski","startTime":236.049,"endTime":238.049,"body":"Now there's a little asterisk there."},{"speaker":"Mark Struczewski","startTime":238.299,"endTime":241.769,"body":"You can't have a niche with"},{"speaker":"Mark Struczewski","startTime":238.299,"endTime":241.769,"body":"four people in it, but."},{"speaker":"Mark Struczewski","startTime":242.309,"endTime":245.279,"body":"The whole point of a niche"},{"speaker":"Mark Struczewski","startTime":242.309,"endTime":245.279,"body":"is to keep you focused."},{"speaker":"Mark Struczewski","startTime":245.319,"endTime":248.079,"body":"So you're not trying"},{"speaker":"Mark Struczewski","startTime":245.319,"endTime":248.079,"body":"to appeal to everybody."},{"speaker":"Mark Struczewski","startTime":248.079,"endTime":253.449,"body":"In my case, I chose HR people because"},{"speaker":"Mark Struczewski","startTime":248.079,"endTime":253.449,"body":"they're more challenging because they have"},{"speaker":"Mark Struczewski","startTime":253.449,"endTime":255.339,"body":"a different dynamic and it keeps me sharp."},{"speaker":"Stephen Box","startTime":256.529,"endTime":256.719,"body":"Yeah."},{"speaker":"Stephen Box","startTime":256.719,"endTime":257.859,"body":"I totally agree with you."},{"speaker":"Stephen Box","startTime":257.859,"endTime":259.129,"body":"It's like, for me, I coach."},{"speaker":"Stephen Box","startTime":259.809,"endTime":265.109,"body":"Other coaches, because I have over"},{"speaker":"Stephen Box","startTime":259.809,"endTime":265.109,"body":"a decade of experience as a coach."},{"speaker":"Stephen Box","startTime":265.369,"endTime":268.509,"body":"And I know that there's a lot of"},{"speaker":"Stephen Box","startTime":265.369,"endTime":268.509,"body":"things I could bring to the table."},{"speaker":"Stephen Box","startTime":268.699,"endTime":272.209,"body":"And most people, when they coach"},{"speaker":"Stephen Box","startTime":268.699,"endTime":272.209,"body":"other coaches, it's all about, Oh,"},{"speaker":"Stephen Box","startTime":272.209,"endTime":273.599,"body":"here's how to market your business."},{"speaker":"Stephen Box","startTime":273.599,"endTime":275.079,"body":"Here's here's how to get more leads."},{"speaker":"Stephen Box","startTime":275.079,"endTime":276.449,"body":"Here's how to get more sales."},{"speaker":"Stephen Box","startTime":276.969,"endTime":280.069,"body":"But no one talks to people"},{"speaker":"Stephen Box","startTime":276.969,"endTime":280.069,"body":"about how do you actually create"},{"speaker":"Stephen Box","startTime":280.069,"endTime":281.609,"body":"the systems to stay organized?"},{"speaker":"Stephen Box","startTime":281.619,"endTime":285.489,"body":"How do you actually buy back your time"},{"speaker":"Stephen Box","startTime":281.619,"endTime":285.489,"body":"and not just give away all your time?"},{"speaker":"Stephen Box","startTime":285.489,"endTime":289.469,"body":"Or how do you stop trading"},{"speaker":"Stephen Box","startTime":285.489,"endTime":289.469,"body":"your hours for dollars, right?"},{"speaker":"Stephen Box","startTime":289.469,"endTime":291.869,"body":"Like no one talks to"},{"speaker":"Stephen Box","startTime":289.469,"endTime":291.869,"body":"people about those things."},{"speaker":"Stephen Box","startTime":292.159,"endTime":296.399,"body":"Instead, it's just, oh, I'm going to show"},{"speaker":"Stephen Box","startTime":292.159,"endTime":296.399,"body":"you how to get more Leads and that's it."},{"speaker":"Stephen Box","startTime":296.749,"endTime":299.819,"body":"That's the main focus of"},{"speaker":"Stephen Box","startTime":296.749,"endTime":299.819,"body":"most business coaches."},{"speaker":"Stephen Box","startTime":299.819,"endTime":301.229,"body":"And I'm like, I don't want to do that."},{"speaker":"Stephen Box","startTime":301.239,"endTime":302.899,"body":"Like everyone else is already doing that."},{"speaker":"Stephen Box","startTime":302.949,"endTime":304.72,"body":"I want to help people buy back their time."},{"speaker":"Mark Struczewski","startTime":305.47,"endTime":306.099,"body":"I love that."},{"speaker":"Mark Struczewski","startTime":306.14,"endTime":306.63,"body":"And"},{"speaker":"Mark Struczewski","startTime":307.199,"endTime":308.77,"body":"I have come,"},{"speaker":"Mark Struczewski","startTime":310.789,"endTime":314.189,"body":"I think I switched about 180"},{"speaker":"Mark Struczewski","startTime":310.789,"endTime":314.189,"body":"degrees in my approach to coaching."},{"speaker":"Mark Struczewski","startTime":314.209,"endTime":319.469,"body":"So now before I go buy a book,"},{"speaker":"Mark Struczewski","startTime":314.209,"endTime":319.469,"body":"before I hire a coach, I asked"},{"speaker":"Mark Struczewski","startTime":319.469,"endTime":321.519,"body":"myself, what do I want to learn?"},{"speaker":"Mark Struczewski","startTime":322.349,"endTime":322.879,"body":"Okay."},{"speaker":"Mark Struczewski","startTime":323.109,"endTime":324.489,"body":"I've gone through."},{"speaker":"Mark Struczewski","startTime":324.744,"endTime":326.724,"body":"The Jack of all trades coaches."},{"speaker":"Mark Struczewski","startTime":326.854,"endTime":330.614,"body":"And what I found out is that"},{"speaker":"Mark Struczewski","startTime":326.854,"endTime":330.614,"body":"they're not good at anything."},{"speaker":"Mark Struczewski","startTime":331.054,"endTime":332.854,"body":"Or they're minimal good at stuff."},{"speaker":"Mark Struczewski","startTime":333.244,"endTime":337.164,"body":"I wanna, if I wanna learn, for"},{"speaker":"Mark Struczewski","startTime":333.244,"endTime":337.164,"body":"example, how to build my YouTube"},{"speaker":"Mark Struczewski","startTime":337.164,"endTime":340.674,"body":"channel, which I'm not trying to do"},{"speaker":"Mark Struczewski","startTime":337.164,"endTime":340.674,"body":"right now, but let's say it, I wanted"},{"speaker":"Mark Struczewski","startTime":340.674,"endTime":343.154,"body":"to, I would hire a YouTube expert."},{"speaker":"Mark Struczewski","startTime":343.504,"endTime":347.164,"body":"If I wanted to build my podcast, I"},{"speaker":"Mark Struczewski","startTime":343.504,"endTime":347.164,"body":"would go get a podcasting expert."},{"speaker":"Mark Struczewski","startTime":347.164,"endTime":350.434,"body":"If I want lead gen, I'm gonna go get"},{"speaker":"Mark Struczewski","startTime":347.164,"endTime":350.434,"body":"someone who's really good at lead"},{"speaker":"Mark Struczewski","startTime":350.434,"endTime":354.424,"body":"gen, not someone who does lead gen"},{"speaker":"Mark Struczewski","startTime":350.434,"endTime":354.424,"body":"and 1400 other different things."},{"speaker":"Mark Struczewski","startTime":354.694,"endTime":355.689,"body":"What are you really good at?"},{"speaker":"Mark Struczewski","startTime":356.564,"endTime":360.854,"body":"And I think that's really"},{"speaker":"Mark Struczewski","startTime":356.564,"endTime":360.854,"body":"important because everybody's"},{"speaker":"Mark Struczewski","startTime":360.854,"endTime":364.204,"body":"looking for that Swiss army knife,"},{"speaker":"Mark Struczewski","startTime":360.854,"endTime":364.204,"body":"one coach that does everything."},{"speaker":"Mark Struczewski","startTime":364.414,"endTime":370.684,"body":"If someone says they can do everything for"},{"speaker":"Mark Struczewski","startTime":364.414,"endTime":370.684,"body":"you as a coach, you might want to pause"},{"speaker":"Mark Struczewski","startTime":370.684,"endTime":375.844,"body":"for a moment and do your homework and"},{"speaker":"Mark Struczewski","startTime":370.684,"endTime":375.844,"body":"make sure they're really good at what they"},{"speaker":"Mark Struczewski","startTime":375.864,"endTime":379.504,"body":"do, or maybe they're really good at one"},{"speaker":"Mark Struczewski","startTime":375.864,"endTime":379.504,"body":"thing, but not so good at the other thing."},{"speaker":"Mark Struczewski","startTime":379.514,"endTime":381.854,"body":"So you hire them for that one"},{"speaker":"Mark Struczewski","startTime":379.514,"endTime":381.854,"body":"thing they're really good at."},{"speaker":"Mark Struczewski","startTime":381.864,"endTime":383.304,"body":"That's, that's my approach anyways."},{"speaker":"Stephen Box","startTime":383.964,"endTime":386.794,"body":"Yeah, I love this because"},{"speaker":"Stephen Box","startTime":383.964,"endTime":386.794,"body":"we're taking the opposite approach"},{"speaker":"Stephen Box","startTime":386.794,"endTime":388.234,"body":"to podcasting here today, right?"},{"speaker":"Stephen Box","startTime":388.234,"endTime":391.874,"body":"Most, most podcasts you get into this"},{"speaker":"Stephen Box","startTime":388.234,"endTime":391.874,"body":"whole thing and then at the end you"},{"speaker":"Stephen Box","startTime":391.874,"endTime":393.364,"body":"go, what's your big takeaway today?"},{"speaker":"Stephen Box","startTime":393.364,"endTime":394.484,"body":"We're starting with the takeaway."},{"speaker":"Stephen Box","startTime":394.494,"endTime":398.304,"body":"We're giving, we're giving people"},{"speaker":"Stephen Box","startTime":394.494,"endTime":398.304,"body":"the takeaway up front here, right?"},{"speaker":"Stephen Box","startTime":398.564,"endTime":405.104,"body":"Is to focus in not just on a niche,"},{"speaker":"Stephen Box","startTime":398.564,"endTime":405.104,"body":"because I think so often when we talk"},{"speaker":"Stephen Box","startTime":405.114,"endTime":411.314,"body":"about the idea of niching, it's this like,"},{"speaker":"Stephen Box","startTime":405.114,"endTime":411.314,"body":"oh, I'm going to help 35 year old moms."},{"speaker":"Stephen Box","startTime":411.944,"endTime":416.184,"body":"Right, who has a child under five"},{"speaker":"Stephen Box","startTime":411.944,"endTime":416.184,"body":"who needs to lose ten pounds, right?"},{"speaker":"Stephen Box","startTime":416.184,"endTime":419.774,"body":"And it's like Okay, well, first"},{"speaker":"Stephen Box","startTime":416.184,"endTime":419.774,"body":"of all, that's not really a niche."},{"speaker":"Stephen Box","startTime":419.774,"endTime":424.054,"body":"That's just, you know, that's part"},{"speaker":"Stephen Box","startTime":419.774,"endTime":424.054,"body":"of a niche, but really it's about"},{"speaker":"Stephen Box","startTime":424.054,"endTime":425.524,"body":"like, what problems are you solving?"},{"speaker":"Stephen Box","startTime":425.534,"endTime":430.314,"body":"And so often when you sit down and ask"},{"speaker":"Stephen Box","startTime":425.534,"endTime":430.314,"body":"people, what is the one problem you"},{"speaker":"Stephen Box","startTime":430.314,"endTime":432.254,"body":"solve for people, they have no idea."},{"speaker":"Mark Struczewski","startTime":433.664,"endTime":436.044,"body":"No, I would give"},{"speaker":"Mark Struczewski","startTime":433.664,"endTime":436.044,"body":"you a little pushback on that."},{"speaker":"Mark Struczewski","startTime":436.454,"endTime":443.814,"body":"If you want to go up to 35 year old moms"},{"speaker":"Mark Struczewski","startTime":436.454,"endTime":443.814,"body":"who want to lose 10 pounds, if that niche"},{"speaker":"Mark Struczewski","startTime":443.814,"endTime":447.774,"body":"is big enough, and I don't know, I've"},{"speaker":"Mark Struczewski","startTime":443.814,"endTime":447.774,"body":"never gone to Google and seen how big"},{"speaker":"Mark Struczewski","startTime":447.774,"endTime":449.904,"body":"that niche is and you can target them."},{"speaker":"Mark Struczewski","startTime":450.334,"endTime":452.784,"body":"That's the other thing you've"},{"speaker":"Mark Struczewski","startTime":450.334,"endTime":452.784,"body":"got to be able to target them."},{"speaker":"Mark Struczewski","startTime":452.784,"endTime":457.294,"body":"So if these 35 year old moms who want to"},{"speaker":"Mark Struczewski","startTime":452.784,"endTime":457.294,"body":"lose 10 pounds, if they're not on social"},{"speaker":"Mark Struczewski","startTime":457.294,"endTime":458.514,"body":"media, how are you going to target them?"},{"speaker":"Mark Struczewski","startTime":458.514,"endTime":463.284,"body":"So it, it, it could be a niche, but"},{"speaker":"Mark Struczewski","startTime":458.514,"endTime":463.284,"body":"you got to make sure what people"},{"speaker":"Mark Struczewski","startTime":463.284,"endTime":466.244,"body":"don't understand about knitting"},{"speaker":"Mark Struczewski","startTime":463.284,"endTime":466.244,"body":"is, can you find those people?"},{"speaker":"Mark Struczewski","startTime":466.394,"endTime":466.984,"body":"You just can't."},{"speaker":"Mark Struczewski","startTime":466.984,"endTime":468.774,"body":"A lot of people will grab a niche."},{"speaker":"Mark Struczewski","startTime":468.774,"endTime":470.084,"body":"I'm like, okay, is it big enough?"},{"speaker":"Mark Struczewski","startTime":470.244,"endTime":471.304,"body":"It can't be too big."},{"speaker":"Mark Struczewski","startTime":471.304,"endTime":472.974,"body":"It's kind of like the three bears."},{"speaker":"Mark Struczewski","startTime":473.184,"endTime":474.494,"body":"It can't be too small."},{"speaker":"Mark Struczewski","startTime":474.574,"endTime":475.634,"body":"It can't be too big."},{"speaker":"Mark Struczewski","startTime":475.634,"endTime":476.854,"body":"It's gotta be just right."},{"speaker":"Mark Struczewski","startTime":477.054,"endTime":479.984,"body":"And I didn't understand this for years."},{"speaker":"Mark Struczewski","startTime":480.294,"endTime":483.854,"body":"I just randomly picked someone"},{"speaker":"Mark Struczewski","startTime":480.294,"endTime":483.854,"body":"who can you help everyone out?"},{"speaker":"Mark Struczewski","startTime":483.874,"endTime":485.714,"body":"That's not everyone is not a niche."},{"speaker":"Mark Struczewski","startTime":485.884,"endTime":488.884,"body":"So that's why I focus on HR people."},{"speaker":"Mark Struczewski","startTime":488.904,"endTime":493.444,"body":"I can, someone goes to my website and"},{"speaker":"Mark Struczewski","startTime":488.904,"endTime":493.444,"body":"gets on a 20 minute discovery call."},{"speaker":"Mark Struczewski","startTime":493.454,"endTime":495.214,"body":"I'll tell them how to do that"},{"speaker":"Mark Struczewski","startTime":493.454,"endTime":495.214,"body":"at the end of the episode."},{"speaker":"Mark Struczewski","startTime":496.364,"endTime":499.484,"body":"I can still help you if you're not in"},{"speaker":"Mark Struczewski","startTime":496.364,"endTime":499.484,"body":"the HR field, but I've got to target"},{"speaker":"Mark Struczewski","startTime":499.494,"endTime":501.774,"body":"somebody cause I speak their language."},{"speaker":"Mark Struczewski","startTime":501.814,"endTime":505.684,"body":"Everything I do is"},{"speaker":"Mark Struczewski","startTime":501.814,"endTime":505.684,"body":"targeted for the HR people."},{"speaker":"Mark Struczewski","startTime":506.069,"endTime":509.859,"body":"But that doesn't mean I"},{"speaker":"Mark Struczewski","startTime":506.069,"endTime":509.859,"body":"can't help the entrepreneur."},{"speaker":"Mark Struczewski","startTime":510.159,"endTime":511.049,"body":"I still can."},{"speaker":"Mark Struczewski","startTime":511.329,"endTime":512.809,"body":"It's just, I got to target somebody."},{"speaker":"Stephen Box","startTime":513.639,"endTime":513.799,"body":"Yeah."},{"speaker":"Stephen Box","startTime":513.799,"endTime":517.059,"body":"And really where I was kind of going with"},{"speaker":"Stephen Box","startTime":513.799,"endTime":517.059,"body":"that was, and I agree with what she said,"},{"speaker":"Stephen Box","startTime":517.059,"endTime":521.259,"body":"by the way, where I was kind of going with"},{"speaker":"Stephen Box","startTime":517.059,"endTime":521.259,"body":"it was, if you just stopped there, you're"},{"speaker":"Stephen Box","startTime":521.259,"endTime":523.189,"body":"not really technically at an issue, right?"},{"speaker":"Stephen Box","startTime":523.189,"endTime":524.629,"body":"Because you don't even know what's."},{"speaker":"Stephen Box","startTime":524.774,"endTime":526.994,"body":"Problem you're solving because"},{"speaker":"Stephen Box","startTime":524.774,"endTime":526.994,"body":"helping somebody lose 10"},{"speaker":"Stephen Box","startTime":526.994,"endTime":528.794,"body":"pounds, isn't anything unique."},{"speaker":"Stephen Box","startTime":529.044,"endTime":532.874,"body":"There's a billion coaches out there going"},{"speaker":"Stephen Box","startTime":529.044,"endTime":532.874,"body":"to help people lose 10 pounds, right?"},{"speaker":"Stephen Box","startTime":533.214,"endTime":536.624,"body":"It's what problem is preventing"},{"speaker":"Stephen Box","startTime":533.214,"endTime":536.624,"body":"that person from losing 10"},{"speaker":"Stephen Box","startTime":536.624,"endTime":537.774,"body":"pounds that you can solve."},{"speaker":"Stephen Box","startTime":538.984,"endTime":539.204,"body":"I"},{"speaker":"Mark Struczewski","startTime":539.204,"endTime":539.884,"body":"agree with that."},{"speaker":"Mark Struczewski","startTime":540.934,"endTime":542.114,"body":"It's all about the outcome."},{"speaker":"Mark Struczewski","startTime":542.124,"endTime":548.024,"body":"That's one thing that not a single coach"},{"speaker":"Mark Struczewski","startTime":542.124,"endTime":548.024,"body":"until my current one explained to me."},{"speaker":"Mark Struczewski","startTime":548.834,"endTime":553.544,"body":"Why should anyone want to give you"},{"speaker":"Mark Struczewski","startTime":548.834,"endTime":553.544,"body":"their attention unless you can solve"},{"speaker":"Mark Struczewski","startTime":553.574,"endTime":559.034,"body":"their problem and it's all outcome based"},{"speaker":"Mark Struczewski","startTime":553.574,"endTime":559.034,"body":"and that's why one of the things I've"},{"speaker":"Mark Struczewski","startTime":559.034,"endTime":564.864,"body":"done is on my coaching program, one"},{"speaker":"Mark Struczewski","startTime":559.034,"endTime":564.864,"body":"of my top tier levels is you pay once."},{"speaker":"Mark Struczewski","startTime":565.589,"endTime":567.029,"body":"It's my most expensive plan."},{"speaker":"Mark Struczewski","startTime":567.279,"endTime":571.709,"body":"You pay once and I work with"},{"speaker":"Mark Struczewski","startTime":567.279,"endTime":571.709,"body":"you until you get that result."},{"speaker":"Mark Struczewski","startTime":572.179,"endTime":576.539,"body":"One call, one month, one quarter,"},{"speaker":"Mark Struczewski","startTime":572.179,"endTime":576.539,"body":"one year, you don't pay anymore"},{"speaker":"Mark Struczewski","startTime":576.999,"endTime":580.639,"body":"because some people say, look at, I"},{"speaker":"Mark Struczewski","startTime":576.999,"endTime":580.639,"body":"don't want to be dinged every month."},{"speaker":"Mark Struczewski","startTime":580.979,"endTime":582.399,"body":"I want to pay you once."},{"speaker":"Mark Struczewski","startTime":582.609,"endTime":582.979,"body":"And if."},{"speaker":"Mark Struczewski","startTime":583.544,"endTime":586.814,"body":"If I get my outcome, I"},{"speaker":"Mark Struczewski","startTime":583.544,"endTime":586.814,"body":"think it's worth that money."},{"speaker":"Mark Struczewski","startTime":586.924,"endTime":589.634,"body":"So whether it's one call"},{"speaker":"Mark Struczewski","startTime":586.924,"endTime":589.634,"body":"or one year, it's worth it."},{"speaker":"Mark Struczewski","startTime":590.174,"endTime":592.404,"body":"What I'm trying to do is I just"},{"speaker":"Mark Struczewski","startTime":590.174,"endTime":592.404,"body":"finished reading a book called"},{"speaker":"Mark Struczewski","startTime":592.414,"endTime":594.934,"body":"get different by Mike Michalowicz."},{"speaker":"Mark Struczewski","startTime":594.964,"endTime":596.504,"body":"I think I said his name correctly."},{"speaker":"Mark Struczewski","startTime":596.744,"endTime":602.394,"body":"It's got a book called get different"},{"speaker":"Mark Struczewski","startTime":596.744,"endTime":602.394,"body":"and everybody in every industry, for the"},{"speaker":"Mark Struczewski","startTime":602.394,"endTime":607.244,"body":"most part, not everybody, for the most"},{"speaker":"Mark Struczewski","startTime":602.394,"endTime":607.244,"body":"part, we're all wearing the same gray"},{"speaker":"Mark Struczewski","startTime":607.364,"endTime":610.764,"body":"rain suits and we all look the same."},{"speaker":"Mark Struczewski","startTime":610.904,"endTime":613.524,"body":"I want to be the guy"},{"speaker":"Mark Struczewski","startTime":610.904,"endTime":613.524,"body":"wearing the red rain suit."},{"speaker":"Mark Struczewski","startTime":613.524,"endTime":618.909,"body":"So people go, Oh, Oh, that's different,"},{"speaker":"Mark Struczewski","startTime":613.524,"endTime":618.909,"body":"not weird, maybe you could, you could"},{"speaker":"Mark Struczewski","startTime":618.919,"endTime":620.929,"body":"be weird as long as it's not too weird."},{"speaker":"Stephen Box","startTime":623.709,"endTime":624.489,"body":"I agree with that."},{"speaker":"Stephen Box","startTime":624.519,"endTime":631.609,"body":"And I think that so much of what we've"},{"speaker":"Stephen Box","startTime":624.519,"endTime":631.609,"body":"been taught about how to define who our"},{"speaker":"Stephen Box","startTime":631.649,"endTime":637.659,"body":"ideal customer are is, is the same reason"},{"speaker":"Stephen Box","startTime":631.649,"endTime":637.659,"body":"why so many coaches are unproductive."},{"speaker":"Stephen Box","startTime":638.799,"endTime":642.749,"body":"Because you're trying to run around"},{"speaker":"Stephen Box","startTime":638.799,"endTime":642.749,"body":"and you're trying to speak to everyone"},{"speaker":"Stephen Box","startTime":643.399,"endTime":648.519,"body":"and you're trying to figure out all"},{"speaker":"Stephen Box","startTime":643.399,"endTime":648.519,"body":"these different ways and you're in your"},{"speaker":"Stephen Box","startTime":648.529,"endTime":652.359,"body":"own head about your messaging because"},{"speaker":"Stephen Box","startTime":648.529,"endTime":652.359,"body":"nothing really makes sense to anybody"},{"speaker":"Stephen Box","startTime":652.389,"endTime":657.299,"body":"outside of you and you're wondering"},{"speaker":"Stephen Box","startTime":652.389,"endTime":657.299,"body":"why you're having all these struggles."},{"speaker":"Stephen Box","startTime":657.799,"endTime":659.879,"body":"And you're not getting anything"},{"speaker":"Stephen Box","startTime":657.799,"endTime":659.879,"body":"done because you're constantly"},{"speaker":"Stephen Box","startTime":659.889,"endTime":664.369,"body":"backtracking because you haven't"},{"speaker":"Stephen Box","startTime":659.889,"endTime":664.369,"body":"got clear on what the focus is."},{"speaker":"Mark Struczewski","startTime":665.489,"endTime":667.879,"body":"Let me tell"},{"speaker":"Mark Struczewski","startTime":665.489,"endTime":667.879,"body":"you, when you are clear on your"},{"speaker":"Mark Struczewski","startTime":668.409,"endTime":672.769,"body":"niche, like I am, I spent two"},{"speaker":"Mark Struczewski","startTime":668.409,"endTime":672.769,"body":"hours a day networking on LinkedIn."},{"speaker":"Mark Struczewski","startTime":673.479,"endTime":675.209,"body":"There's no doubt what I'm doing."},{"speaker":"Mark Struczewski","startTime":675.209,"endTime":679.139,"body":"When I go search, I'm looking"},{"speaker":"Mark Struczewski","startTime":675.209,"endTime":679.139,"body":"for people, HR managers, HR"},{"speaker":"Mark Struczewski","startTime":679.149,"endTime":681.169,"body":"directors, chief people officers."},{"speaker":"Mark Struczewski","startTime":681.439,"endTime":683.639,"body":"It makes it really easy when you are."},{"speaker":"Mark Struczewski","startTime":683.949,"endTime":685.099,"body":"Clear on your net."},{"speaker":"Mark Struczewski","startTime":685.229,"endTime":689.599,"body":"It makes networking with these people"},{"speaker":"Mark Struczewski","startTime":685.229,"endTime":689.599,"body":"so much easier because you don't have"},{"speaker":"Mark Struczewski","startTime":689.599,"endTime":691.689,"body":"to wonder who this is a good person."},{"speaker":"Mark Struczewski","startTime":691.689,"endTime":692.679,"body":"So I connect with them."},{"speaker":"Mark Struczewski","startTime":692.889,"endTime":693.869,"body":"It's really easy."},{"speaker":"Mark Struczewski","startTime":694.019,"endTime":695.619,"body":"Are they in the HR field?"},{"speaker":"Mark Struczewski","startTime":695.869,"endTime":698.509,"body":"And in my case, are they in"},{"speaker":"Mark Struczewski","startTime":695.869,"endTime":698.509,"body":"the greater Houston area?"},{"speaker":"Mark Struczewski","startTime":698.999,"endTime":702.899,"body":"If they check yes on both of those, I"},{"speaker":"Mark Struczewski","startTime":698.999,"endTime":702.899,"body":"send 'em a LinkedIn Connects request."},{"speaker":"Mark Struczewski","startTime":703.139,"endTime":705.959,"body":"If they're not, and this is one of the"},{"speaker":"Mark Struczewski","startTime":703.139,"endTime":705.959,"body":"things that annoys me about LinkedIn."},{"speaker":"Mark Struczewski","startTime":706.259,"endTime":709.689,"body":"I'll have a search of chief,"},{"speaker":"Mark Struczewski","startTime":706.259,"endTime":709.689,"body":"what's the one, chief People"},{"speaker":"Mark Struczewski","startTime":709.689,"endTime":714.609,"body":"Officers Greater Houston, and I'll"},{"speaker":"Mark Struczewski","startTime":709.689,"endTime":714.609,"body":"get it Directors in Sugarland."},{"speaker":"Mark Struczewski","startTime":714.879,"endTime":719.299,"body":"Well, Sugarland is in Greater Houston,"},{"speaker":"Mark Struczewski","startTime":714.879,"endTime":719.299,"body":"but I didn't say anything about it."},{"speaker":"Mark Struczewski","startTime":719.299,"endTime":722.279,"body":"People and I look at"},{"speaker":"Mark Struczewski","startTime":719.299,"endTime":722.279,"body":"their, their whole profile."},{"speaker":"Mark Struczewski","startTime":722.279,"endTime":724.889,"body":"There's not a single mention"},{"speaker":"Mark Struczewski","startTime":722.279,"endTime":724.889,"body":"of chief people Officer, so"},{"speaker":"Mark Struczewski","startTime":725.129,"endTime":726.989,"body":"LinkedIn sometimes serves me up."},{"speaker":"Mark Struczewski","startTime":727.299,"endTime":730.579,"body":"People I'm like, okay, just"},{"speaker":"Mark Struczewski","startTime":727.299,"endTime":730.579,"body":"why are you doing that?"},{"speaker":"Mark Struczewski","startTime":730.579,"endTime":734.389,"body":"So that's the minor issue for most people."},{"speaker":"Stephen Box","startTime":734.649,"endTime":734.989,"body":"Yeah."},{"speaker":"Stephen Box","startTime":735.579,"endTime":739.979,"body":"talk to me a little bit about this"},{"speaker":"Stephen Box","startTime":735.579,"endTime":739.979,"body":"idea then of, you know, when we're"},{"speaker":"Stephen Box","startTime":739.979,"endTime":744.149,"body":"trying to niche down, we're trying"},{"speaker":"Stephen Box","startTime":739.979,"endTime":744.149,"body":"to get really specific on it outside"},{"speaker":"Stephen Box","startTime":744.149,"endTime":747.209,"body":"of just the obvious of, of knowing"},{"speaker":"Stephen Box","startTime":744.149,"endTime":747.209,"body":"where to focus your attention."},{"speaker":"Stephen Box","startTime":747.449,"endTime":749.099,"body":"What is kind of the benefit of it?"},{"speaker":"Stephen Box","startTime":749.119,"endTime":751.579,"body":"And if somebody is listening to"},{"speaker":"Stephen Box","startTime":749.119,"endTime":751.579,"body":"this and they go, you know what, I'm"},{"speaker":"Stephen Box","startTime":751.579,"endTime":754.269,"body":"really not sure who I want to help."},{"speaker":"Stephen Box","startTime":754.869,"endTime":756.369,"body":"What's the first step for them to take?"},{"speaker":"Mark Struczewski","startTime":757.559,"endTime":761.709,"body":"This is going"},{"speaker":"Mark Struczewski","startTime":757.559,"endTime":761.709,"body":"to sound crazy, but one of the"},{"speaker":"Mark Struczewski","startTime":761.709,"endTime":766.409,"body":"things my coach says, just pick"},{"speaker":"Mark Struczewski","startTime":761.709,"endTime":766.409,"body":"a niche, just pick a niche."},{"speaker":"Mark Struczewski","startTime":766.899,"endTime":768.329,"body":"And he's got some criteria."},{"speaker":"Mark Struczewski","startTime":768.509,"endTime":770.019,"body":"They've got to be targetable."},{"speaker":"Mark Struczewski","startTime":770.509,"endTime":772.549,"body":"They've got, there's got"},{"speaker":"Mark Struczewski","startTime":770.509,"endTime":772.549,"body":"to be enough of them."},{"speaker":"Mark Struczewski","startTime":772.549,"endTime":776.629,"body":"They've got to have money, you know,"},{"speaker":"Mark Struczewski","startTime":772.549,"endTime":776.629,"body":"certain things like that, but don't."},{"speaker":"Mark Struczewski","startTime":777.084,"endTime":780.254,"body":"stress over what is your target niche?"},{"speaker":"Mark Struczewski","startTime":780.614,"endTime":783.814,"body":"Because I did this and"},{"speaker":"Mark Struczewski","startTime":780.614,"endTime":783.814,"body":"I wasted so much time."},{"speaker":"Mark Struczewski","startTime":784.064,"endTime":785.074,"body":"What's the right niche?"},{"speaker":"Mark Struczewski","startTime":785.074,"endTime":786.284,"body":"There's no right niche."},{"speaker":"Mark Struczewski","startTime":786.504,"endTime":787.754,"body":"There's the right niche for you."},{"speaker":"Mark Struczewski","startTime":787.994,"endTime":792.694,"body":"So when he gave me permission just to"},{"speaker":"Mark Struczewski","startTime":787.994,"endTime":792.694,"body":"pick a niche, I'm like, Oh my gosh,"},{"speaker":"Mark Struczewski","startTime":792.714,"endTime":794.164,"body":"no one's ever said that to me before."},{"speaker":"Mark Struczewski","startTime":794.404,"endTime":796.424,"body":"He says, cause you're wasting your time."},{"speaker":"Mark Struczewski","startTime":796.904,"endTime":800.294,"body":"He actually says you're wasting"},{"speaker":"Mark Struczewski","startTime":796.904,"endTime":800.294,"body":"your effing time by worrying"},{"speaker":"Mark Struczewski","startTime":800.304,"endTime":803.354,"body":"about the niche when you should be"},{"speaker":"Mark Struczewski","startTime":800.304,"endTime":803.354,"body":"connecting with people and getting"},{"speaker":"Mark Struczewski","startTime":803.354,"endTime":804.934,"body":"people on calls and making money."},{"speaker":"Mark Struczewski","startTime":805.194,"endTime":810.014,"body":"And I was wasting time because if"},{"speaker":"Mark Struczewski","startTime":805.194,"endTime":810.014,"body":"you dwell on picking the niche,"},{"speaker":"Mark Struczewski","startTime":810.234,"endTime":811.344,"body":"no one's paying you for that."},{"speaker":"Mark Struczewski","startTime":811.974,"endTime":815.594,"body":"And it's kind of like people who scroll"},{"speaker":"Mark Struczewski","startTime":811.974,"endTime":815.594,"body":"endlessly on Instagram or TikTok."},{"speaker":"Mark Struczewski","startTime":815.594,"endTime":817.694,"body":"I'm like, are they paying you for that?"},{"speaker":"Mark Struczewski","startTime":817.714,"endTime":818.034,"body":"Well, no."},{"speaker":"Mark Struczewski","startTime":818.034,"endTime":818.314,"body":"Why?"},{"speaker":"Mark Struczewski","startTime":818.315,"endTime":822.264,"body":"I don't spend time on social media doing"},{"speaker":"Mark Struczewski","startTime":818.315,"endTime":822.264,"body":"that because they're not paying me."},{"speaker":"Stephen Box","startTime":823.444,"endTime":826.294,"body":"It's like, can"},{"speaker":"Stephen Box","startTime":823.444,"endTime":826.294,"body":"you, can you help this person?"},{"speaker":"Stephen Box","startTime":827.094,"endTime":829.364,"body":"Solve the problem that you're"},{"speaker":"Stephen Box","startTime":827.094,"endTime":829.364,"body":"going to help them solve."},{"speaker":"Stephen Box","startTime":829.894,"endTime":831.034,"body":"So congratulations."},{"speaker":"Stephen Box","startTime":831.044,"endTime":831.994,"body":"You have a niche, right?"},{"speaker":"Stephen Box","startTime":832.004,"endTime":835.084,"body":"It's really, it's really"},{"speaker":"Stephen Box","startTime":832.004,"endTime":835.084,"body":"that simple, right?"},{"speaker":"Stephen Box","startTime":835.084,"endTime":835.364,"body":"It's"},{"speaker":"Mark Struczewski","startTime":836.294,"endTime":839.994,"body":"we are overthinking"},{"speaker":"Mark Struczewski","startTime":836.294,"endTime":839.994,"body":"so many people overthink things."},{"speaker":"Mark Struczewski","startTime":839.994,"endTime":842.224,"body":"They just like, well."},{"speaker":"Mark Struczewski","startTime":842.784,"endTime":844.584,"body":"And then they start second"},{"speaker":"Mark Struczewski","startTime":842.784,"endTime":844.584,"body":"guessing themselves."},{"speaker":"Mark Struczewski","startTime":844.894,"endTime":852.404,"body":"Listen, my coach says, just pick an"},{"speaker":"Mark Struczewski","startTime":844.894,"endTime":852.404,"body":"effing niche and it serves the criteria."},{"speaker":"Mark Struczewski","startTime":852.414,"endTime":855.394,"body":"And now I've never had so much joy."},{"speaker":"Mark Struczewski","startTime":855.424,"endTime":860.844,"body":"I used to be terrified of dm'ing"},{"speaker":"Mark Struczewski","startTime":855.424,"endTime":860.844,"body":"people now because I'm laser focused"},{"speaker":"Mark Struczewski","startTime":860.884,"endTime":862.584,"body":"and really clear on my niche."},{"speaker":"Mark Struczewski","startTime":862.884,"endTime":863.704,"body":"It's fun."},{"speaker":"Mark Struczewski","startTime":863.894,"endTime":866.014,"body":"And so now I'm having these"},{"speaker":"Mark Struczewski","startTime":863.894,"endTime":866.014,"body":"conversations because you know,"},{"speaker":"Mark Struczewski","startTime":866.014,"endTime":867.594,"body":"when you first start dm'ing people."},{"speaker":"Mark Struczewski","startTime":867.914,"endTime":869.194,"body":"You can't send them a link."},{"speaker":"Mark Struczewski","startTime":869.194,"endTime":870.634,"body":"You can't promote anything."},{"speaker":"Mark Struczewski","startTime":870.934,"endTime":875.074,"body":"You got to just, you know, do gradually"},{"speaker":"Mark Struczewski","startTime":870.934,"endTime":875.074,"body":"like, Hey, this is Mark, Mister"},{"speaker":"Mark Struczewski","startTime":875.094,"endTime":879.674,"body":"productivity, you know, and, and what's"},{"speaker":"Mark Struczewski","startTime":875.094,"endTime":879.674,"body":"happening is cause I'm doing it right now."},{"speaker":"Mark Struczewski","startTime":879.674,"endTime":881.224,"body":"I look forward to DMing people."},{"speaker":"Mark Struczewski","startTime":881.224,"endTime":885.194,"body":"I mean, I DM people on my phone, on the,"},{"speaker":"Mark Struczewski","startTime":881.224,"endTime":885.194,"body":"on the, on the Mac book and everything."},{"speaker":"Mark Struczewski","startTime":885.194,"endTime":888.624,"body":"I love doing it because I'm"},{"speaker":"Mark Struczewski","startTime":885.194,"endTime":888.624,"body":"really focused for many years."},{"speaker":"Mark Struczewski","startTime":888.684,"endTime":889.244,"body":"I wasn't."},{"speaker":"Mark Struczewski","startTime":889.524,"endTime":892.604,"body":"And because I didn't have clarity,"},{"speaker":"Mark Struczewski","startTime":889.524,"endTime":892.604,"body":"this is the thing about productivity."},{"speaker":"Mark Struczewski","startTime":892.714,"endTime":896.804,"body":"If you're not clear, It's hard to"},{"speaker":"Mark Struczewski","startTime":892.714,"endTime":896.804,"body":"do the work because you're like,"},{"speaker":"Mark Struczewski","startTime":896.804,"endTime":898.544,"body":"I, what am I supposed to be doing?"},{"speaker":"Mark Struczewski","startTime":898.804,"endTime":901.914,"body":"But you know, one of the most focused"},{"speaker":"Mark Struczewski","startTime":898.804,"endTime":901.914,"body":"people I know is like Elon Musk."},{"speaker":"Mark Struczewski","startTime":902.474,"endTime":904.754,"body":"He is focused on getting the Mars."},{"speaker":"Mark Struczewski","startTime":905.524,"endTime":907.044,"body":"He is focused on that."},{"speaker":"Mark Struczewski","startTime":907.494,"endTime":908.834,"body":"He was focused on Tesla."},{"speaker":"Mark Struczewski","startTime":908.844,"endTime":913.674,"body":"He was focused when he bought X, formerly"},{"speaker":"Mark Struczewski","startTime":908.844,"endTime":913.674,"body":"Twitter, now X, we have to be focused."},{"speaker":"Mark Struczewski","startTime":913.674,"endTime":917.584,"body":"And if you want to survive in this"},{"speaker":"Mark Struczewski","startTime":913.674,"endTime":917.584,"body":"world, you've got to be focused."},{"speaker":"Stephen Box","startTime":919.404,"endTime":921.294,"body":"I just want to"},{"speaker":"Stephen Box","startTime":919.404,"endTime":921.294,"body":"touch base on this real quick."},{"speaker":"Stephen Box","startTime":921.324,"endTime":922.964,"body":"You, you mentioned how."},{"speaker":"Stephen Box","startTime":923.194,"endTime":925.364,"body":"With the DMs, you're reaching"},{"speaker":"Stephen Box","startTime":923.194,"endTime":925.364,"body":"out to people and there's a"},{"speaker":"Stephen Box","startTime":925.364,"endTime":926.744,"body":"right and a wrong way to do it."},{"speaker":"Stephen Box","startTime":926.754,"endTime":927.744,"body":"Can you elaborate on that?"},{"speaker":"Mark Struczewski","startTime":928.564,"endTime":933.504,"body":"Yes, we all have those"},{"speaker":"Mark Struczewski","startTime":928.564,"endTime":933.504,"body":"DMs where you connect with someone and"},{"speaker":"Mark Struczewski","startTime":933.544,"endTime":940.274,"body":"either one you get a, what I call an"},{"speaker":"Mark Struczewski","startTime":933.544,"endTime":940.274,"body":"earnest Hemingway DM, which is this long,"},{"speaker":"Mark Struczewski","startTime":940.304,"endTime":941.934,"body":"you know, we've all seen those, right?"},{"speaker":"Mark Struczewski","startTime":942.614,"endTime":944.134,"body":"Ain't nobody reading that, man."},{"speaker":"Mark Struczewski","startTime":944.334,"endTime":949.284,"body":"Nobody's reading all that, or they'll"},{"speaker":"Mark Struczewski","startTime":944.334,"endTime":949.284,"body":"say, Hey, subscribe to my podcast"},{"speaker":"Mark Struczewski","startTime":949.284,"endTime":950.914,"body":"or subscribe to my email newsletter."},{"speaker":"Mark Struczewski","startTime":950.914,"endTime":953.074,"body":"And no, I don't even know you."},{"speaker":"Mark Struczewski","startTime":953.074,"endTime":953.874,"body":"I just met you."},{"speaker":"Mark Struczewski","startTime":954.594,"endTime":958.574,"body":"So one of the things I do that my coach"},{"speaker":"Mark Struczewski","startTime":954.594,"endTime":958.574,"body":"taught me is the first thing you do when"},{"speaker":"Mark Struczewski","startTime":958.574,"endTime":962.354,"body":"someone connects with you, not right away,"},{"speaker":"Mark Struczewski","startTime":958.574,"endTime":962.354,"body":"because then they think it's automated."},{"speaker":"Mark Struczewski","startTime":962.684,"endTime":970.494,"body":"Maybe after a day you send them a simple"},{"speaker":"Mark Struczewski","startTime":962.684,"endTime":970.494,"body":"DM. Hey, John, thanks for connecting."},{"speaker":"Mark Struczewski","startTime":971.019,"endTime":973.909,"body":"I'm getting, you know, I'm looking"},{"speaker":"Mark Struczewski","startTime":971.019,"endTime":973.909,"body":"forward to getting to know you better."},{"speaker":"Mark Struczewski","startTime":974.699,"endTime":975.169,"body":"That's it."},{"speaker":"Mark Struczewski","startTime":975.879,"endTime":979.409,"body":"That is really simple to do."},{"speaker":"Mark Struczewski","startTime":979.889,"endTime":982.159,"body":"It's not, there's no controversy there."},{"speaker":"Mark Struczewski","startTime":982.529,"endTime":984.449,"body":"Oh, how dare he thank me for connect?"},{"speaker":"Mark Struczewski","startTime":984.459,"endTime":985.819,"body":"You know, it's, it's weird."},{"speaker":"Mark Struczewski","startTime":986.279,"endTime":991.149,"body":"And then what happens is about two"},{"speaker":"Mark Struczewski","startTime":986.279,"endTime":991.149,"body":"or three days later, I go back to"},{"speaker":"Mark Struczewski","startTime":991.149,"endTime":993.249,"body":"them and I give them a compliment."},{"speaker":"Mark Struczewski","startTime":994.179,"endTime":997.219,"body":"Now the compliment could be anything."},{"speaker":"Mark Struczewski","startTime":997.809,"endTime":998.909,"body":"It could be, Hey."},{"speaker":"Mark Struczewski","startTime":999.524,"endTime":1002.054,"body":"Congratulations on your work anniversary."},{"speaker":"Mark Struczewski","startTime":1002.444,"endTime":1007.464,"body":"I can tell you the thing that works best"},{"speaker":"Mark Struczewski","startTime":1002.444,"endTime":1007.464,"body":"for me is the oddball anniversaries."},{"speaker":"Mark Struczewski","startTime":1007.804,"endTime":1011.084,"body":"Hey, John, congratulations on two"},{"speaker":"Mark Struczewski","startTime":1007.804,"endTime":1011.084,"body":"years and four months at your job."},{"speaker":"Mark Struczewski","startTime":1011.724,"endTime":1012.304,"body":"Who does that?"},{"speaker":"Mark Struczewski","startTime":1012.324,"endTime":1014.144,"body":"Everybody does the, like the yearly thing."},{"speaker":"Mark Struczewski","startTime":1014.144,"endTime":1017.854,"body":"So I kind of strange, or I"},{"speaker":"Mark Struczewski","startTime":1014.144,"endTime":1017.854,"body":"found one lady, she had a 4."},{"speaker":"Mark Struczewski","startTime":1017.855,"endTime":1018.824,"body":"0 college GPA."},{"speaker":"Mark Struczewski","startTime":1018.824,"endTime":1019.804,"body":"I'm like, Holy crap."},{"speaker":"Mark Struczewski","startTime":1020.584,"endTime":1021.624,"body":"Good job on that."},{"speaker":"Mark Struczewski","startTime":1022.169,"endTime":1027.349,"body":"And then now the whole magic starts"},{"speaker":"Mark Struczewski","startTime":1022.169,"endTime":1027.349,"body":"happening when they start replying."},{"speaker":"Mark Struczewski","startTime":1027.409,"endTime":1031.999,"body":"If they reply, I do a voice note"},{"speaker":"Mark Struczewski","startTime":1027.409,"endTime":1031.999,"body":"or a voice memo or a voice message,"},{"speaker":"Mark Struczewski","startTime":1032.049,"endTime":1034.869,"body":"whatever LinkedIn is calling"},{"speaker":"Mark Struczewski","startTime":1032.049,"endTime":1034.869,"body":"them these days, because then it"},{"speaker":"Mark Struczewski","startTime":1034.869,"endTime":1036.619,"body":"allows me to show my personality."},{"speaker":"Mark Struczewski","startTime":1037.729,"endTime":1043.459,"body":"We have to understand that it's going to"},{"speaker":"Mark Struczewski","startTime":1037.729,"endTime":1043.459,"body":"take a lot of touches before someone's"},{"speaker":"Mark Struczewski","startTime":1043.459,"endTime":1044.474,"body":"going to give you their attention."},{"speaker":"Mark Struczewski","startTime":1045.174,"endTime":1047.634,"body":"A lot because they don't know who you are."},{"speaker":"Mark Struczewski","startTime":1048.134,"endTime":1049.244,"body":"I've heard 15."},{"speaker":"Mark Struczewski","startTime":1049.294,"endTime":1052.594,"body":"I've heard as high as 50 and we"},{"speaker":"Mark Struczewski","startTime":1049.294,"endTime":1052.594,"body":"just got to stay in the game."},{"speaker":"Mark Struczewski","startTime":1052.784,"endTime":1058.054,"body":"Alex Ramosi says it's putting in"},{"speaker":"Mark Struczewski","startTime":1052.784,"endTime":1058.054,"body":"the reps showing up every day."},{"speaker":"Mark Struczewski","startTime":1058.394,"endTime":1059.354,"body":"Not every other day."},{"speaker":"Mark Struczewski","startTime":1059.384,"endTime":1060.934,"body":"I show up on Saturdays and Sundays."},{"speaker":"Mark Struczewski","startTime":1061.224,"endTime":1062.614,"body":"I will show up on Christmas."},{"speaker":"Mark Struczewski","startTime":1062.624,"endTime":1063.034,"body":"Why?"},{"speaker":"Mark Struczewski","startTime":1063.984,"endTime":1065.424,"body":"Some people don't celebrate Christmas."},{"speaker":"Mark Struczewski","startTime":1065.434,"endTime":1067.084,"body":"Some people don't celebrate Thanksgiving."},{"speaker":"Mark Struczewski","startTime":1067.224,"endTime":1069.234,"body":"Some people don't celebrate"},{"speaker":"Mark Struczewski","startTime":1067.224,"endTime":1069.234,"body":"the American new years."},{"speaker":"Mark Struczewski","startTime":1069.364,"endTime":1070.414,"body":"So I show up every day."},{"speaker":"Mark Struczewski","startTime":1070.654,"endTime":1075.404,"body":"Now I don't show up as long on these"},{"speaker":"Mark Struczewski","startTime":1070.654,"endTime":1075.404,"body":"other days, but I show up now after"},{"speaker":"Mark Struczewski","startTime":1075.404,"endTime":1081.344,"body":"I start getting, when I start getting"},{"speaker":"Mark Struczewski","startTime":1075.404,"endTime":1081.344,"body":"responses, then I will begin the"},{"speaker":"Mark Struczewski","startTime":1081.344,"endTime":1085.664,"body":"process of advancing them to get on"},{"speaker":"Mark Struczewski","startTime":1081.344,"endTime":1085.664,"body":"a 20 minute call, which I'll tell"},{"speaker":"Mark Struczewski","startTime":1085.664,"endTime":1090.994,"body":"you a listeners about later on in the"},{"speaker":"Mark Struczewski","startTime":1085.664,"endTime":1090.994,"body":"episode, but it's all non threatening."},{"speaker":"Mark Struczewski","startTime":1091.724,"endTime":1096.934,"body":"It's all like, Hey, I just"},{"speaker":"Mark Struczewski","startTime":1091.724,"endTime":1096.934,"body":"want to see if I can help you."},{"speaker":"Mark Struczewski","startTime":1097.084,"endTime":1097.624,"body":"That's it."},{"speaker":"Mark Struczewski","startTime":1098.044,"endTime":1102.324,"body":"Because people have their BS antennas up"},{"speaker":"Mark Struczewski","startTime":1098.044,"endTime":1102.324,"body":"and they're like, Oh, here comes a pitch."},{"speaker":"Mark Struczewski","startTime":1102.634,"endTime":1107.074,"body":"I try not to make it sound like a pitch,"},{"speaker":"Mark Struczewski","startTime":1102.634,"endTime":1107.074,"body":"but it is sort of a pitch because I'm"},{"speaker":"Mark Struczewski","startTime":1107.074,"endTime":1108.774,"body":"not just on LinkedIn DMing people."},{"speaker":"Mark Struczewski","startTime":1108.774,"endTime":1109.924,"body":"Cause I've got nothing else to do."},{"speaker":"Mark Struczewski","startTime":1110.204,"endTime":1111.974,"body":"So, and people are smart."},{"speaker":"Mark Struczewski","startTime":1112.234,"endTime":1116.734,"body":"People know you're on social media because"},{"speaker":"Mark Struczewski","startTime":1112.234,"endTime":1116.734,"body":"you're hoping to build your business."},{"speaker":"Mark Struczewski","startTime":1117.249,"endTime":1119.719,"body":"I would hope, I mean, why are"},{"speaker":"Mark Struczewski","startTime":1117.249,"endTime":1119.719,"body":"you wasting time on social media?"},{"speaker":"Mark Struczewski","startTime":1120.019,"endTime":1121.389,"body":"So that's how I approached DMing."},{"speaker":"Mark Struczewski","startTime":1121.419,"endTime":1123.019,"body":"It's actually becoming fun."},{"speaker":"Stephen Box","startTime":1124.639,"endTime":1128.259,"body":"So if I were to just kind"},{"speaker":"Stephen Box","startTime":1124.639,"endTime":1128.259,"body":"of recap our conversation here, and tell"},{"speaker":"Stephen Box","startTime":1128.259,"endTime":1129.579,"body":"me if I'm leaving anything out, right."},{"speaker":"Stephen Box","startTime":1129.909,"endTime":1130.289,"body":"But."},{"speaker":"Stephen Box","startTime":1131.274,"endTime":1133.944,"body":"If, if there's a coach out there,"},{"speaker":"Stephen Box","startTime":1131.274,"endTime":1133.944,"body":"they're just getting started and"},{"speaker":"Stephen Box","startTime":1133.944,"endTime":1137.354,"body":"they're, or they're at a point where"},{"speaker":"Stephen Box","startTime":1133.944,"endTime":1137.354,"body":"they're just completely overwhelmed"},{"speaker":"Stephen Box","startTime":1137.364,"endTime":1138.754,"body":"and they don't have that clarity."},{"speaker":"Stephen Box","startTime":1138.994,"endTime":1142.404,"body":"The first thing to do is get clarity"},{"speaker":"Stephen Box","startTime":1138.994,"endTime":1142.404,"body":"on what your niche is, who you're"},{"speaker":"Stephen Box","startTime":1142.404,"endTime":1146.534,"body":"serving, the problem that you're"},{"speaker":"Stephen Box","startTime":1142.404,"endTime":1146.534,"body":"helping them solve, and don't try"},{"speaker":"Stephen Box","startTime":1146.534,"endTime":1148.204,"body":"to solve every problem for somebody."},{"speaker":"Stephen Box","startTime":1148.744,"endTime":1149.684,"body":"Pick a problem."},{"speaker":"Stephen Box","startTime":1149.764,"endTime":1153.254,"body":"You can always introduce other solutions"},{"speaker":"Stephen Box","startTime":1149.764,"endTime":1153.254,"body":"to people once they're inside of your"},{"speaker":"Stephen Box","startTime":1153.274,"endTime":1155.274,"body":"email list or your funnels or whatever."},{"speaker":"Stephen Box","startTime":1155.734,"endTime":1156.734,"body":"Start with one thing."},{"speaker":"Stephen Box","startTime":1156.994,"endTime":1157.284,"body":"Right."},{"speaker":"Stephen Box","startTime":1157.284,"endTime":1158.174,"body":"Be known for that thing."},{"speaker":"Stephen Box","startTime":1159.144,"endTime":1165.574,"body":"And then once you've done"},{"speaker":"Stephen Box","startTime":1159.144,"endTime":1165.574,"body":"that, choose work each day that"},{"speaker":"Stephen Box","startTime":1165.584,"endTime":1167.464,"body":"moves you toward that group."},{"speaker":"Stephen Box","startTime":1167.514,"endTime":1171.314,"body":"Like spend your time finding those"},{"speaker":"Stephen Box","startTime":1167.514,"endTime":1171.314,"body":"people, connecting with those"},{"speaker":"Stephen Box","startTime":1171.314,"endTime":1173.144,"body":"people, building those relationships."},{"speaker":"Stephen Box","startTime":1173.464,"endTime":1175.304,"body":"That's the most important"},{"speaker":"Stephen Box","startTime":1173.464,"endTime":1175.304,"body":"work that you can do."},{"speaker":"Mark Struczewski","startTime":1177.064,"endTime":1178.354,"body":"That's a fair summary."},{"speaker":"Mark Struczewski","startTime":1178.534,"endTime":1183.444,"body":"And I just want to, if, if people"},{"speaker":"Mark Struczewski","startTime":1178.534,"endTime":1183.444,"body":"get nothing else out of this"},{"speaker":"Mark Struczewski","startTime":1183.444,"endTime":1188.844,"body":"episode, you will, but if you"},{"speaker":"Mark Struczewski","startTime":1183.444,"endTime":1188.844,"body":"never do remember the power of one."},{"speaker":"Mark Struczewski","startTime":1188.92,"endTime":1193.009,"body":"One niche, one offer."},{"speaker":"Mark Struczewski","startTime":1193.209,"endTime":1198.479,"body":"When you go to my website, there's no"},{"speaker":"Mark Struczewski","startTime":1193.209,"endTime":1198.479,"body":"doubt what I want you to do at the end of"},{"speaker":"Mark Struczewski","startTime":1198.479,"endTime":1203.789,"body":"this podcast episode, I will not tell you,"},{"speaker":"Mark Struczewski","startTime":1198.479,"endTime":1203.789,"body":"follow me on Instagram Facebook, by the"},{"speaker":"Mark Struczewski","startTime":1203.789,"endTime":1205.369,"body":"way, I deleted Facebook and tech talks."},{"speaker":"Mark Struczewski","startTime":1205.369,"endTime":1209.369,"body":"You can't follow me there or an X"},{"speaker":"Mark Struczewski","startTime":1205.369,"endTime":1209.369,"body":"and YouTube and LinkedIn and Snapchat"},{"speaker":"Mark Struczewski","startTime":1209.969,"endTime":1212.759,"body":"and sign up for my email newsletter"},{"speaker":"Mark Struczewski","startTime":1209.969,"endTime":1212.759,"body":"and subscribe to my podcast."},{"speaker":"Mark Struczewski","startTime":1213.254,"endTime":1216.584,"body":"No, because once they hear the"},{"speaker":"Mark Struczewski","startTime":1213.254,"endTime":1216.584,"body":"second one, they stop listening."},{"speaker":"Mark Struczewski","startTime":1217.114,"endTime":1222.054,"body":"So in, in your business, power"},{"speaker":"Mark Struczewski","startTime":1217.114,"endTime":1222.054,"body":"of one, what is one thing"},{"speaker":"Mark Struczewski","startTime":1222.054,"endTime":1223.214,"body":"that you want them to do?"},{"speaker":"Mark Struczewski","startTime":1223.484,"endTime":1227.784,"body":"That's why I hate when I get DMS on"},{"speaker":"Mark Struczewski","startTime":1223.484,"endTime":1227.784,"body":"LinkedIn, it'll give me six things."},{"speaker":"Mark Struczewski","startTime":1227.804,"endTime":1228.854,"body":"I'm not doing six things."},{"speaker":"Mark Struczewski","startTime":1229.074,"endTime":1231.034,"body":"What is one thing you want me to do?"},{"speaker":"Mark Struczewski","startTime":1231.564,"endTime":1235.384,"body":"And that should be the reply to"},{"speaker":"Mark Struczewski","startTime":1231.564,"endTime":1235.384,"body":"the DM. It could be an emoji."},{"speaker":"Mark Struczewski","startTime":1235.404,"endTime":1239.944,"body":"It could be thanks, whatever, but"},{"speaker":"Mark Struczewski","startTime":1235.404,"endTime":1239.944,"body":"I think people are so excited about"},{"speaker":"Mark Struczewski","startTime":1239.944,"endTime":1243.884,"body":"they're on all these platforms"},{"speaker":"Mark Struczewski","startTime":1239.944,"endTime":1243.884,"body":"and I've had it on my podcast."},{"speaker":"Mark Struczewski","startTime":1244.384,"endTime":1247.364,"body":"They'll say, Oh, go to Amazon to"},{"speaker":"Mark Struczewski","startTime":1244.384,"endTime":1247.364,"body":"buy my book, go to my website,"},{"speaker":"Mark Struczewski","startTime":1247.384,"endTime":1248.154,"body":"set up my email newsletter."},{"speaker":"Mark Struczewski","startTime":1248.574,"endTime":1250.244,"body":"No one's going to, they're"},{"speaker":"Mark Struczewski","startTime":1248.574,"endTime":1250.244,"body":"going to stop listening."},{"speaker":"Mark Struczewski","startTime":1250.644,"endTime":1257.374,"body":"So in life, personal and business, please"},{"speaker":"Mark Struczewski","startTime":1250.644,"endTime":1257.374,"body":"honors the power of one pick one thing."},{"speaker":"Mark Struczewski","startTime":1258.184,"endTime":1259.184,"body":"And focus on that."},{"speaker":"Mark Struczewski","startTime":1259.184,"endTime":1261.984,"body":"If you want to grow your"},{"speaker":"Mark Struczewski","startTime":1259.184,"endTime":1261.984,"body":"email list, go all in on that."},{"speaker":"Mark Struczewski","startTime":1261.994,"endTime":1265.294,"body":"If you want to grow your YouTube,"},{"speaker":"Mark Struczewski","startTime":1261.994,"endTime":1265.294,"body":"go all in on that, but stop"},{"speaker":"Mark Struczewski","startTime":1265.304,"endTime":1266.984,"body":"giving people so many decisions."},{"speaker":"Mark Struczewski","startTime":1267.274,"endTime":1269.644,"body":"I don't know if you're old enough"},{"speaker":"Mark Struczewski","startTime":1267.274,"endTime":1269.644,"body":"to remember this used to go to"},{"speaker":"Mark Struczewski","startTime":1269.645,"endTime":1275.844,"body":"the cereal aisle when 30 cereals"},{"speaker":"Mark Struczewski","startTime":1269.645,"endTime":1275.844,"body":"now there's 30 million cereals and"},{"speaker":"Mark Struczewski","startTime":1276.234,"endTime":1277.524,"body":"there's been the research on it."},{"speaker":"Mark Struczewski","startTime":1277.544,"endTime":1280.984,"body":"The more choices people have,"},{"speaker":"Mark Struczewski","startTime":1277.544,"endTime":1280.984,"body":"they get confused and don't buy."},{"speaker":"Mark Struczewski","startTime":1281.344,"endTime":1284.434,"body":"So just remember this"},{"speaker":"Mark Struczewski","startTime":1281.344,"endTime":1284.434,"body":"listener, the power of one."},{"speaker":"Stephen Box","startTime":1286.154,"endTime":1289.814,"body":"I love the fact that"},{"speaker":"Stephen Box","startTime":1286.154,"endTime":1289.814,"body":"not only is that applicable to."},{"speaker":"Stephen Box","startTime":1290.194,"endTime":1295.294,"body":"Your marketing and the messaging"},{"speaker":"Stephen Box","startTime":1290.194,"endTime":1295.294,"body":"factor, but it's also relevant"},{"speaker":"Stephen Box","startTime":1295.304,"endTime":1297.484,"body":"to your day to day activities."},{"speaker":"Stephen Box","startTime":1297.854,"endTime":1302.744,"body":"If you're trying to focus on a bunch"},{"speaker":"Stephen Box","startTime":1297.854,"endTime":1302.744,"body":"of different things, then you're"},{"speaker":"Stephen Box","startTime":1302.754,"endTime":1304.034,"body":"not going to get anything done."},{"speaker":"Stephen Box","startTime":1304.244,"endTime":1308.355,"body":"You know, I, I'm a strong believer"},{"speaker":"Stephen Box","startTime":1304.244,"endTime":1308.355,"body":"in the three big rocks for the day."},{"speaker":"Stephen Box","startTime":1309.184,"endTime":1310.674,"body":"I choose of those three."},{"speaker":"Stephen Box","startTime":1310.704,"endTime":1312.074,"body":"I choose one."},{"speaker":"Stephen Box","startTime":1312.074,"endTime":1313.474,"body":"That's the most important each day."},{"speaker":"Stephen Box","startTime":1313.994,"endTime":1316.664,"body":"And I go, my goal is to"},{"speaker":"Stephen Box","startTime":1313.994,"endTime":1316.664,"body":"get these three done."},{"speaker":"Stephen Box","startTime":1317.674,"endTime":1321.744,"body":"If I do nothing but one of them,"},{"speaker":"Stephen Box","startTime":1317.674,"endTime":1321.744,"body":"this has to be the one I do."},{"speaker":"Stephen Box","startTime":1322.674,"endTime":1326.094,"body":"If I get the other two done and"},{"speaker":"Stephen Box","startTime":1322.674,"endTime":1326.094,"body":"then I still have time left, then"},{"speaker":"Stephen Box","startTime":1326.094,"endTime":1327.384,"body":"I can start working on other stuff."},{"speaker":"Stephen Box","startTime":1329.454,"endTime":1331.824,"body":"These are the three things"},{"speaker":"Stephen Box","startTime":1329.454,"endTime":1331.824,"body":"that I want to get done today."},{"speaker":"Stephen Box","startTime":1331.834,"endTime":1334.224,"body":"This is the one that is"},{"speaker":"Stephen Box","startTime":1331.834,"endTime":1334.224,"body":"the most important to do."},{"speaker":"Mark Struczewski","startTime":1336.134,"endTime":1339.764,"body":"I struggle"},{"speaker":"Mark Struczewski","startTime":1336.134,"endTime":1339.764,"body":"when people ask me how many,"},{"speaker":"Mark Struczewski","startTime":1339.784,"endTime":1341.614,"body":"what, what's my priority list be?"},{"speaker":"Mark Struczewski","startTime":1341.764,"endTime":1343.424,"body":"Three, five, seven."},{"speaker":"Mark Struczewski","startTime":1344.804,"endTime":1350.354,"body":"I don't like giving a number because"},{"speaker":"Mark Struczewski","startTime":1344.804,"endTime":1350.354,"body":"your number may be one number, maybe two."},{"speaker":"Mark Struczewski","startTime":1350.584,"endTime":1354.664,"body":"So I, I don't want people to hear"},{"speaker":"Mark Struczewski","startTime":1350.584,"endTime":1354.664,"body":"your three rocks and go up three."},{"speaker":"Mark Struczewski","startTime":1354.664,"endTime":1355.344,"body":"It is no."},{"speaker":"Mark Struczewski","startTime":1355.884,"endTime":1361.034,"body":"Maybe tomorrow it's one, the day after"},{"speaker":"Mark Struczewski","startTime":1355.884,"endTime":1361.034,"body":"it's four, the day after it's two."},{"speaker":"Mark Struczewski","startTime":1361.214,"endTime":1365.124,"body":"So don't, these are not, you and"},{"speaker":"Mark Struczewski","startTime":1361.214,"endTime":1365.124,"body":"I are not sharing absolute numbers"},{"speaker":"Mark Struczewski","startTime":1365.654,"endTime":1366.764,"body":"because we don't know the listener."},{"speaker":"Mark Struczewski","startTime":1366.764,"endTime":1367.964,"body":"We don't know who's listening to this."},{"speaker":"Mark Struczewski","startTime":1368.804,"endTime":1374.514,"body":"You need to focus on what are the"},{"speaker":"Mark Struczewski","startTime":1368.804,"endTime":1374.514,"body":"needle moving activities for you."},{"speaker":"Mark Struczewski","startTime":1374.934,"endTime":1377.644,"body":"For me, the first two hours of"},{"speaker":"Mark Struczewski","startTime":1374.934,"endTime":1377.644,"body":"the day is spent on LinkedIn."},{"speaker":"Mark Struczewski","startTime":1378.559,"endTime":1380.859,"body":"You know, DMing or doing"},{"speaker":"Mark Struczewski","startTime":1378.559,"endTime":1380.859,"body":"connection requests."},{"speaker":"Mark Struczewski","startTime":1381.159,"endTime":1383.909,"body":"That's my number one big rock."},{"speaker":"Mark Struczewski","startTime":1384.479,"endTime":1388.059,"body":"Now I also have podcast interviews,"},{"speaker":"Mark Struczewski","startTime":1384.479,"endTime":1388.059,"body":"both mine and other people's shows"},{"speaker":"Mark Struczewski","startTime":1388.069,"endTime":1391.599,"body":"and I got content creation, but"},{"speaker":"Mark Struczewski","startTime":1388.069,"endTime":1391.599,"body":"I just want people to understand."},{"speaker":"Mark Struczewski","startTime":1391.619,"endTime":1394.909,"body":"Maybe you only have one rock"},{"speaker":"Mark Struczewski","startTime":1391.619,"endTime":1394.909,"body":"that day and that's okay."},{"speaker":"Mark Struczewski","startTime":1394.909,"endTime":1398.009,"body":"So I don't just don't want"},{"speaker":"Mark Struczewski","startTime":1394.909,"endTime":1398.009,"body":"them to get focused in."},{"speaker":"Mark Struczewski","startTime":1398.429,"endTime":1399.799,"body":"Oh, I can't think of three."},{"speaker":"Mark Struczewski","startTime":1399.819,"endTime":1401.029,"body":"Well, maybe you don't have three."},{"speaker":"Mark Struczewski","startTime":1401.049,"endTime":1401.799,"body":"That's all I'm saying."},{"speaker":"Stephen Box","startTime":1402.679,"endTime":1405.099,"body":"And just in case"},{"speaker":"Stephen Box","startTime":1402.679,"endTime":1405.099,"body":"people missed it, when I said it"},{"speaker":"Stephen Box","startTime":1405.339,"endTime":1408.969,"body":"just to kind of highlight this and"},{"speaker":"Stephen Box","startTime":1405.339,"endTime":1408.969,"body":"make sure that it's nice and clear."},{"speaker":"Stephen Box","startTime":1410.109,"endTime":1415.529,"body":"I choose three tasks not because I"},{"speaker":"Stephen Box","startTime":1410.109,"endTime":1415.529,"body":"have to do three things, but because"},{"speaker":"Stephen Box","startTime":1415.549,"endTime":1419.679,"body":"I want to make sure that I don't"},{"speaker":"Stephen Box","startTime":1415.549,"endTime":1419.679,"body":"try to do more than three things."},{"speaker":"Stephen Box","startTime":1421.024,"endTime":1426.424,"body":"But I also give myself that flexibility of"},{"speaker":"Stephen Box","startTime":1421.024,"endTime":1426.424,"body":"choosing one that is the most important,"},{"speaker":"Stephen Box","startTime":1426.534,"endTime":1432.274,"body":"because as I said, that way if I do"},{"speaker":"Stephen Box","startTime":1426.534,"endTime":1432.274,"body":"nothing else that day, right, so I'm"},{"speaker":"Stephen Box","startTime":1432.274,"endTime":1436.884,"body":"not gonna beat myself up and go, I had"},{"speaker":"Stephen Box","startTime":1432.274,"endTime":1436.884,"body":"two things that I didn't get done today."},{"speaker":"Stephen Box","startTime":1437.284,"endTime":1439.274,"body":"It doesn't matter, I did"},{"speaker":"Stephen Box","startTime":1437.284,"endTime":1439.274,"body":"my most important task."},{"speaker":"Stephen Box","startTime":1440.224,"endTime":1441.524,"body":"Yeah, I think"},{"speaker":"Mark Struczewski","startTime":1441.834,"endTime":1442.524,"body":"important task."},{"speaker":"Mark Struczewski","startTime":1442.524,"endTime":1444.084,"body":"I got a problem with myself, right?"},{"speaker":"Mark Struczewski","startTime":1444.084,"endTime":1445.904,"body":"Yeah, 100%."},{"speaker":"Mark Struczewski","startTime":1445.934,"endTime":1452.134,"body":"And I encourage people to spend 80 percent"},{"speaker":"Mark Struczewski","startTime":1445.934,"endTime":1452.134,"body":"of their day on needle moving activities."},{"speaker":"Mark Struczewski","startTime":1452.584,"endTime":1455.514,"body":"And we don't have to go into this"},{"speaker":"Mark Struczewski","startTime":1452.584,"endTime":1455.514,"body":"because you should know what your"},{"speaker":"Mark Struczewski","startTime":1455.514,"endTime":1457.214,"body":"needle moving activities are."},{"speaker":"Mark Struczewski","startTime":1457.629,"endTime":1461.859,"body":"You have a goal is what you're"},{"speaker":"Mark Struczewski","startTime":1457.629,"endTime":1461.859,"body":"doing, moving you towards your goal."},{"speaker":"Mark Struczewski","startTime":1461.879,"endTime":1464.129,"body":"If it's not, it's not a"},{"speaker":"Mark Struczewski","startTime":1461.879,"endTime":1464.129,"body":"needle moving activity."},{"speaker":"Mark Struczewski","startTime":1464.409,"endTime":1469.379,"body":"The reason why I say 80 percent is"},{"speaker":"Mark Struczewski","startTime":1464.409,"endTime":1469.379,"body":"we all have to do those admin tasks."},{"speaker":"Mark Struczewski","startTime":1469.749,"endTime":1471.589,"body":"It's just part of the work."},{"speaker":"Mark Struczewski","startTime":1471.619,"endTime":1474.617,"body":"You got to do EM, email and"},{"speaker":"Mark Struczewski","startTime":1471.619,"endTime":1474.617,"body":"DMS and stuff like that."},{"speaker":"Mark Struczewski","startTime":1474.617,"endTime":1480.297,"body":"But have a goal of 80 percent of your"},{"speaker":"Mark Struczewski","startTime":1474.617,"endTime":1480.297,"body":"day working on needle moving activities."},{"speaker":"Stephen Box","startTime":1481.692,"endTime":1482.312,"body":"I love it."},{"speaker":"Stephen Box","startTime":1483.272,"endTime":1487.212,"body":"So, appreciate you coming on today,"},{"speaker":"Stephen Box","startTime":1483.272,"endTime":1487.212,"body":"sharing some insights with us in terms"},{"speaker":"Stephen Box","startTime":1487.212,"endTime":1491.782,"body":"of helping people gain this clarity"},{"speaker":"Stephen Box","startTime":1487.212,"endTime":1491.782,"body":"on how do you go about making sure"},{"speaker":"Stephen Box","startTime":1491.782,"endTime":1494.472,"body":"that you're being as productive as"},{"speaker":"Stephen Box","startTime":1491.782,"endTime":1494.472,"body":"possible as you go through your day."},{"speaker":"Stephen Box","startTime":1494.882,"endTime":1499.062,"body":"If someone wants to connect with you,"},{"speaker":"Stephen Box","startTime":1494.882,"endTime":1499.062,"body":"what is the best way for them to do that?"},{"speaker":"Mark Struczewski","startTime":1499.662,"endTime":1502.012,"body":"Just head on"},{"speaker":"Mark Struczewski","startTime":1499.662,"endTime":1502.012,"body":"over to my website, mrproductivity."},{"speaker":"Mark Struczewski","startTime":1503.102,"endTime":1506.662,"body":"com, M I S T E R, mrproductivity."},{"speaker":"Mark Struczewski","startTime":1506.692,"endTime":1506.952,"body":"com."},{"speaker":"Mark Struczewski","startTime":1506.952,"endTime":1507.932,"body":"When you go there."},{"speaker":"Mark Struczewski","startTime":1508.252,"endTime":1510.992,"body":"There will be no doubt"},{"speaker":"Mark Struczewski","startTime":1508.252,"endTime":1510.992,"body":"what I want you to do."},{"speaker":"Mark Struczewski","startTime":1511.452,"endTime":1514.422,"body":"And that's to get on a 20"},{"speaker":"Mark Struczewski","startTime":1511.452,"endTime":1514.422,"body":"minute discovery call with me."},{"speaker":"Mark Struczewski","startTime":1514.712,"endTime":1515.922,"body":"It's my gift."},{"speaker":"Mark Struczewski","startTime":1516.042,"endTime":1517.482,"body":"There's no cost to it."},{"speaker":"Mark Struczewski","startTime":1517.942,"endTime":1522.112,"body":"If you want to sign up for my email"},{"speaker":"Mark Struczewski","startTime":1517.942,"endTime":1522.112,"body":"list, fine, or anything else, fine."},{"speaker":"Mark Struczewski","startTime":1522.142,"endTime":1527.312,"body":"But what I want to do is to get people"},{"speaker":"Mark Struczewski","startTime":1522.142,"endTime":1527.312,"body":"on a call because I'm a human being."},{"speaker":"Mark Struczewski","startTime":1528.282,"endTime":1530.792,"body":"Probably guessing that your"},{"speaker":"Mark Struczewski","startTime":1528.282,"endTime":1530.792,"body":"audience is human beings."},{"speaker":"Mark Struczewski","startTime":1531.042,"endTime":1532.472,"body":"I want to talk to people."},{"speaker":"Mark Struczewski","startTime":1532.472,"endTime":1533.562,"body":"I want to help people."},{"speaker":"Mark Struczewski","startTime":1533.572,"endTime":1536.652,"body":"So just head on over to mrproductivity."},{"speaker":"Mark Struczewski","startTime":1536.652,"endTime":1536.912,"body":"com."},{"speaker":"Stephen Box","startTime":1537.562,"endTime":1538.052,"body":"Awesome."},{"speaker":"Stephen Box","startTime":1538.092,"endTime":1541.082,"body":"Well, thanks again so much for"},{"speaker":"Stephen Box","startTime":1538.092,"endTime":1541.082,"body":"your time today, Mark, and we look"},{"speaker":"Stephen Box","startTime":1541.082,"endTime":1542.132,"body":"forward to talking to you soon."},{"speaker":"Stephen Box","startTime":1542.802,"endTime":1543.262,"body":"Thanks."},{"speaker":"Stephen Box","startTime":1544.012,"endTime":1548.612,"body":"And that wraps up my conversation today"},{"speaker":"Stephen Box","startTime":1544.012,"endTime":1548.612,"body":"with Mister productivity, Mark Strucheski."},{"speaker":"Stephen Box","startTime":1548.942,"endTime":1552.332,"body":"first of all, thank you for"},{"speaker":"Stephen Box","startTime":1548.942,"endTime":1552.332,"body":"listening today, but before you go,"},{"speaker":"Stephen Box","startTime":1552.332,"endTime":1554.092,"body":"I've got two quick things for you."},{"speaker":"Stephen Box","startTime":1554.432,"endTime":1559.332,"body":"First, a small favor, and second, some"},{"speaker":"Stephen Box","startTime":1554.432,"endTime":1559.332,"body":"key takeaways from today's episode."},{"speaker":"Stephen Box","startTime":1559.782,"endTime":1563.412,"body":"So if you found today's episode"},{"speaker":"Stephen Box","startTime":1559.782,"endTime":1563.412,"body":"helpful, please consider sharing"},{"speaker":"Stephen Box","startTime":1563.412,"endTime":1566.752,"body":"it with another coach who could"},{"speaker":"Stephen Box","startTime":1563.412,"endTime":1566.752,"body":"use some more clarity in their day."},{"speaker":"Stephen Box","startTime":1567.112,"endTime":1571.862,"body":"And if you have any questions or topics"},{"speaker":"Stephen Box","startTime":1567.112,"endTime":1571.862,"body":"that you'd love for me to cover on the"},{"speaker":"Stephen Box","startTime":1571.862,"endTime":1577.262,"body":"show or have a guest cover, use the link"},{"speaker":"Stephen Box","startTime":1571.862,"endTime":1577.262,"body":"down in the show notes to send me a text."},{"speaker":"Stephen Box","startTime":1577.362,"endTime":1581.862,"body":"I'd love to hear from you for"},{"speaker":"Stephen Box","startTime":1577.362,"endTime":1581.862,"body":"our takeaways that I have four."},{"speaker":"Stephen Box","startTime":1582.237,"endTime":1584.637,"body":"takeaways I wanted to"},{"speaker":"Stephen Box","startTime":1582.237,"endTime":1584.637,"body":"share from today's episode."},{"speaker":"Stephen Box","startTime":1585.387,"endTime":1588.147,"body":"Number one, clarity creates confidence."},{"speaker":"Stephen Box","startTime":1588.597,"endTime":1594.537,"body":"When you know exactly who you serve and"},{"speaker":"Stephen Box","startTime":1588.597,"endTime":1594.537,"body":"how you help, everything from marketing"},{"speaker":"Stephen Box","startTime":1594.537,"endTime":1596.097,"body":"to time management becomes easier."},{"speaker":"Stephen Box","startTime":1596.817,"endTime":1602.497,"body":"Number two, niching isn't about who"},{"speaker":"Stephen Box","startTime":1596.817,"endTime":1602.497,"body":"you exclude, it's about who you serve."},{"speaker":"Stephen Box","startTime":1602.977,"endTime":1606.457,"body":"Picking a niche helps you refine"},{"speaker":"Stephen Box","startTime":1602.977,"endTime":1606.457,"body":"your message, but it doesn't mean"},{"speaker":"Stephen Box","startTime":1606.467,"endTime":1607.977,"body":"you only work with those people."},{"speaker":"Stephen Box","startTime":1608.817,"endTime":1611.227,"body":"Number three, the power of one."},{"speaker":"Stephen Box","startTime":1611.787,"endTime":1613.227,"body":"One clear niche."},{"speaker":"Stephen Box","startTime":1613.482,"endTime":1618.852,"body":"One strong offer and one focused CTA"},{"speaker":"Stephen Box","startTime":1613.482,"endTime":1618.852,"body":"will always be more effective than"},{"speaker":"Stephen Box","startTime":1618.852,"endTime":1620.622,"body":"trying to do everything at once."},{"speaker":"Stephen Box","startTime":1621.042,"endTime":1625.812,"body":"And number four, productivity is about"},{"speaker":"Stephen Box","startTime":1621.042,"endTime":1625.812,"body":"intentionality, not just efficiency."},{"speaker":"Stephen Box","startTime":1626.132,"endTime":1630.752,"body":"The key isn't doing more, it's making"},{"speaker":"Stephen Box","startTime":1626.132,"endTime":1630.752,"body":"sure you're focused on the right things."},{"speaker":"Stephen Box","startTime":1631.492,"endTime":1634.882,"body":"And speaking of making your"},{"speaker":"Stephen Box","startTime":1631.492,"endTime":1634.882,"body":"business easier, on our next"},{"speaker":"Stephen Box","startTime":1634.882,"endTime":1638.122,"body":"episode we're tackling something"},{"speaker":"Stephen Box","startTime":1634.882,"endTime":1638.122,"body":"that so many coaches struggle with."},{"speaker":"Stephen Box","startTime":1638.677,"endTime":1640.157,"body":"Automation and Technology."},{"speaker":"Stephen Box","startTime":1640.577,"endTime":1644.147,"body":"So if tech overwhelms you or you"},{"speaker":"Stephen Box","startTime":1640.577,"endTime":1644.147,"body":"feel like you're wasting too much"},{"speaker":"Stephen Box","startTime":1644.167,"endTime":1648.597,"body":"time on things that should be easier,"},{"speaker":"Stephen Box","startTime":1644.167,"endTime":1648.597,"body":"my conversation with Joe Casabona"},{"speaker":"Stephen Box","startTime":1648.607,"endTime":1650.597,"body":"is one you will not want to miss."},{"speaker":"Stephen Box","startTime":1650.827,"endTime":1654.347,"body":"He's going to break down how to use"},{"speaker":"Stephen Box","startTime":1650.827,"endTime":1654.347,"body":"automations and systems to free up your"},{"speaker":"Stephen Box","startTime":1654.347,"endTime":1657.577,"body":"time without needing to be a tech expert."},{"speaker":"Stephen Box","startTime":1658.007,"endTime":1660.727,"body":"So be sure to hit the follow"},{"speaker":"Stephen Box","startTime":1658.007,"endTime":1660.727,"body":"button so you don't miss out."},{"speaker":"Stephen Box","startTime":1661.057,"endTime":1662.507,"body":"And thanks for listening again."},{"speaker":"Stephen Box","startTime":1662.577,"endTime":1665.997,"body":"This is Stephen Box reminding you,"},{"speaker":"Stephen Box","startTime":1662.577,"endTime":1665.997,"body":"until next time, that coaching"},{"speaker":"Stephen Box","startTime":1665.997,"endTime":1669.992,"body":"smarter creates a lasting impact"},{"speaker":"Stephen Box","startTime":1665.997,"endTime":1669.992,"body":"for you And, Those You Serve."}]}