Whether you're selling software, plastic surgery, consulting services or... luxury hotel accommodation, the principles of successful marketing have not changed for the last 100 years. Yes the way we advertise has changed dramatically (think digital explosion) BUT the triggers that make people buy are the same irrespective of what industry your business is in, or what you are selling. 

In other words, we humans are all hardwired the same way when we make a buying decision.  That's why listening to this case study about a luxury hotel in peril has some very valuable marketing lessons that you can learn from and apply to your business.

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