If you've been listening to some of my earlier podcast episodes you'll know that copywriting - the art and science of using words to persuade and influence - is a superpower every entrepreneur should learn more about. Even if you have no intention of ever writing your own ads it will help you to recognize great ad copy from the mediocre, which will make hiring the right people for your team a breeze.

On this episode I've detailed three of my favorite copywriting formulas to help get your prospects over the price hurdle. I debated whether I should share this... but decided I should on the assumption that you'll only use this ethically to help sell products and services that you truly believe make people's lives better.

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