055: David Thomson on behavioural science for sustainability

I welcome David Thomson, VP and Head of the Sustainability Practice at BEworks. Dave is a cognitive experimental psychologist working with large multinational corporations and governments on behaviour change challenges such as electricity consumption reduction, adoption of energy efficient technology and food waste reduction; all of which we touch on in the podcast.

Show notes

• How do we bridge the values-action gap in sustainability?
• Who’s responsibility is it – companies’ or consumers’?
• The Tesla status symbol
• Giving immediate benefits to solve a long-term problem
• How prevalent is corporate greenwashing?
• How to help people reduce domestic electricity consumption
• Moving from small, isolated experiments to impact at scale
• What makes great experimental design?
• What mistakes has Dave made?

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Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto