{"version":"1.0.0","segments":[{"speaker":"Irza, AIBP","startTime":0.0,"endTime":2.58,"body":"Hello, and welcome"},{"speaker":"Irza, AIBP","startTime":0.0,"endTime":2.58,"body":"to the ASEAN b2b growth podcast"},{"speaker":"Irza, AIBP","startTime":2.58,"endTime":4.71,"body":"where we sit down with"},{"speaker":"Irza, AIBP","startTime":2.58,"endTime":4.71,"body":"individuals responsible for"},{"speaker":"Irza, AIBP","startTime":4.71,"endTime":7.68,"body":"driving growth within their"},{"speaker":"Irza, AIBP","startTime":4.71,"endTime":7.68,"body":"organizations here in Southeast"},{"speaker":"Irza, AIBP","startTime":7.68,"endTime":11.91,"body":"Asia. My name is Irza and I will"},{"speaker":"Irza, AIBP","startTime":7.68,"endTime":11.91,"body":"be your host for today. Today we"},{"speaker":"Irza, AIBP","startTime":11.91,"endTime":14.58,"body":"have somebody very interesting"},{"speaker":"Irza, AIBP","startTime":11.91,"endTime":14.58,"body":"joining us. He's dialing in all"},{"speaker":"Irza, AIBP","startTime":14.58,"endTime":18.96,"body":"the way from Thailand, actually"},{"speaker":"Irza, AIBP","startTime":14.58,"endTime":18.96,"body":"not that far away. We have Axel"},{"speaker":"Irza, AIBP","startTime":18.96,"endTime":22.92,"body":"Winter with us. As Axel and I"},{"speaker":"Irza, AIBP","startTime":18.96,"endTime":22.92,"body":"both agree, LinkedIn is the"},{"speaker":"Irza, AIBP","startTime":22.95,"endTime":27.54,"body":"single source of truth. So based"},{"speaker":"Irza, AIBP","startTime":22.95,"endTime":27.54,"body":"on his LinkedIn profile, he is a"},{"speaker":"Irza, AIBP","startTime":27.63,"endTime":32.37,"body":"chief digital and technology"},{"speaker":"Irza, AIBP","startTime":27.63,"endTime":32.37,"body":"officer, partner, and advisor."},{"speaker":"Irza, AIBP","startTime":32.76,"endTime":36.6,"body":"Axel, welcome and nice to meet"},{"speaker":"Irza, AIBP","startTime":32.76,"endTime":36.6,"body":"you. I did an introduction for"},{"speaker":"Irza, AIBP","startTime":36.6,"endTime":39.15,"body":"you, but I believe you can do it"},{"speaker":"Irza, AIBP","startTime":36.6,"endTime":39.15,"body":"a little bit better yourself. So"},{"speaker":"Irza, AIBP","startTime":39.39,"endTime":42.87,"body":"tell us exactly what does chief"},{"speaker":"Irza, AIBP","startTime":39.39,"endTime":42.87,"body":"digital and technology officer"},{"speaker":"Irza, AIBP","startTime":42.87,"endTime":44.13,"body":"partner and advisor mean?"},{"speaker":"Axel, Siam Piwat","startTime":45.14,"endTime":48.11,"body":"Yeah, well,"},{"speaker":"Axel, Siam Piwat","startTime":45.14,"endTime":48.11,"body":"first of all, glad to be here"},{"speaker":"Axel, Siam Piwat","startTime":48.11,"endTime":53.33,"body":"and inviting me.  Happy to have"},{"speaker":"Axel, Siam Piwat","startTime":48.11,"endTime":53.33,"body":"that have that discussion, just"},{"speaker":"Axel, Siam Piwat","startTime":53.39,"endTime":56.81,"body":"at the back of your fantastic"},{"speaker":"Axel, Siam Piwat","startTime":53.39,"endTime":56.81,"body":"innovation conference, which you"},{"speaker":"Axel, Siam Piwat","startTime":56.81,"endTime":62.48,"body":"had in Bangkok. And then, I"},{"speaker":"Axel, Siam Piwat","startTime":56.81,"endTime":62.48,"body":"think, to my background, you"},{"speaker":"Axel, Siam Piwat","startTime":62.48,"endTime":66.71,"body":"know, I kind of believe that you"},{"speaker":"Axel, Siam Piwat","startTime":62.48,"endTime":66.71,"body":"kind of gravitate towards new"},{"speaker":"Axel, Siam Piwat","startTime":66.86,"endTime":70.91,"body":"new ways and different things of"},{"speaker":"Axel, Siam Piwat","startTime":66.86,"endTime":70.91,"body":"doing with with you getting more"},{"speaker":"Axel, Siam Piwat","startTime":70.91,"endTime":77.06,"body":"experience and doing stuff right"},{"speaker":"Axel, Siam Piwat","startTime":70.91,"endTime":77.06,"body":"hustling away, say, and I think"},{"speaker":"Axel, Siam Piwat","startTime":77.57,"endTime":81.89,"body":"in the time before I, I have"},{"speaker":"Axel, Siam Piwat","startTime":77.57,"endTime":81.89,"body":"been in different roles Chief"},{"speaker":"Axel, Siam Piwat","startTime":81.89,"endTime":86.24,"body":"Technology Officer, I think"},{"speaker":"Axel, Siam Piwat","startTime":81.89,"endTime":86.24,"body":"three times in my life. And then"},{"speaker":"Axel, Siam Piwat","startTime":86.96,"endTime":89.99,"body":"lastly, with central group"},{"speaker":"Axel, Siam Piwat","startTime":86.96,"endTime":89.99,"body":"actually helping helping to kick"},{"speaker":"Axel, Siam Piwat","startTime":89.99,"endTime":96.41,"body":"off the transformation in 2017."},{"speaker":"Axel, Siam Piwat","startTime":89.99,"endTime":96.41,"body":"And then building billion dollar"},{"speaker":"Axel, Siam Piwat","startTime":96.44,"endTime":101.06,"body":"online business. With many"},{"speaker":"Axel, Siam Piwat","startTime":96.44,"endTime":101.06,"body":"talented colleagues, they're"},{"speaker":"Axel, Siam Piwat","startTime":101.81,"endTime":106.7,"body":"really, really good, exciting,"},{"speaker":"Axel, Siam Piwat","startTime":101.81,"endTime":106.7,"body":"yet very tough time also to"},{"speaker":"Axel, Siam Piwat","startTime":107.24,"endTime":111.86,"body":"start starting up a business is"},{"speaker":"Axel, Siam Piwat","startTime":107.24,"endTime":111.86,"body":"tough. But also in consulting,"},{"speaker":"Axel, Siam Piwat","startTime":111.86,"endTime":116.57,"body":"and so on. And now I think what"},{"speaker":"Axel, Siam Piwat","startTime":111.86,"endTime":116.57,"body":"I focus on now is mostly is at"},{"speaker":"Axel, Siam Piwat","startTime":117.2,"endTime":121.91,"body":"Siam Piwat as the chief digital"},{"speaker":"Axel, Siam Piwat","startTime":117.2,"endTime":121.91,"body":"officer, in a luxury operator,"},{"speaker":"Axel, Siam Piwat","startTime":121.91,"endTime":128.75,"body":"and we set out to do, let's say,"},{"speaker":"Axel, Siam Piwat","startTime":121.91,"endTime":128.75,"body":"a super app for the affluent"},{"speaker":"Axel, Siam Piwat","startTime":128.75,"endTime":132.86,"body":"slash luxury segment, and"},{"speaker":"Axel, Siam Piwat","startTime":128.75,"endTime":132.86,"body":"keeping them engaged and"},{"speaker":"Axel, Siam Piwat","startTime":132.86,"endTime":138.29,"body":"interested. And it's, it's tough"},{"speaker":"Axel, Siam Piwat","startTime":132.86,"endTime":138.29,"body":"for a property company because"},{"speaker":"Axel, Siam Piwat","startTime":138.29,"endTime":142.55,"body":"by right your customers are the"},{"speaker":"Axel, Siam Piwat","startTime":138.29,"endTime":142.55,"body":"tenants more than most, for most"},{"speaker":"Axel, Siam Piwat","startTime":142.55,"endTime":145.43,"body":"of the time. And then so what"},{"speaker":"Axel, Siam Piwat","startTime":142.55,"endTime":145.43,"body":"we're doing is building a"},{"speaker":"Axel, Siam Piwat","startTime":145.43,"endTime":149.3,"body":"consumer business having having"},{"speaker":"Axel, Siam Piwat","startTime":145.43,"endTime":149.3,"body":"new departments new ways of"},{"speaker":"Axel, Siam Piwat","startTime":149.3,"endTime":154.67,"body":"working and thinking in there."},{"speaker":"Axel, Siam Piwat","startTime":149.3,"endTime":154.67,"body":"And then aside of that, I have"},{"speaker":"Axel, Siam Piwat","startTime":154.67,"endTime":159.38,"body":"the great opportunity also to,"},{"speaker":"Axel, Siam Piwat","startTime":154.67,"endTime":159.38,"body":"to advise a few other companies,"},{"speaker":"Axel, Siam Piwat","startTime":159.38,"endTime":167.15,"body":"startups, in some corporates and"},{"speaker":"Axel, Siam Piwat","startTime":159.38,"endTime":167.15,"body":"also invest in them. Capital"},{"speaker":"Axel, Siam Piwat","startTime":167.15,"endTime":172.61,"body":"founders, we have, we're working"},{"speaker":"Axel, Siam Piwat","startTime":167.15,"endTime":172.61,"body":"with a bunch of very exciting"},{"speaker":"Axel, Siam Piwat","startTime":172.61,"endTime":177.17,"body":"startups, one piece is public,"},{"speaker":"Axel, Siam Piwat","startTime":172.61,"endTime":177.17,"body":"one investment in country. It's"},{"speaker":"Axel, Siam Piwat","startTime":177.17,"endTime":180.47,"body":"kind of the, let's say, the"},{"speaker":"Axel, Siam Piwat","startTime":177.17,"endTime":180.47,"body":"vertical lead in Thailand for"},{"speaker":"Axel, Siam Piwat","startTime":180.47,"endTime":185.0,"body":"beauty ecommerce. So very, very"},{"speaker":"Axel, Siam Piwat","startTime":180.47,"endTime":185.0,"body":"exciting company. And then there"},{"speaker":"Axel, Siam Piwat","startTime":185.27,"endTime":189.68,"body":"are a few others. And I, you"},{"speaker":"Axel, Siam Piwat","startTime":185.27,"endTime":189.68,"body":"know, you might think, Hey, can"},{"speaker":"Axel, Siam Piwat","startTime":189.68,"endTime":193.73,"body":"you notice do one thing?"},{"speaker":"Axel, Siam Piwat","startTime":189.68,"endTime":193.73,"body":"Correct? But But actually, it's,"},{"speaker":"Axel, Siam Piwat","startTime":193.79,"endTime":198.08,"body":"it's an opportunity in each of"},{"speaker":"Axel, Siam Piwat","startTime":193.79,"endTime":198.08,"body":"these roles. I mean, even if you"},{"speaker":"Axel, Siam Piwat","startTime":198.08,"endTime":200.9,"body":"advise you learn, you take"},{"speaker":"Axel, Siam Piwat","startTime":198.08,"endTime":200.9,"body":"things with you."},{"speaker":"Irza, AIBP","startTime":200.93,"endTime":203.45,"body":"Let's talk about how"},{"speaker":"Irza, AIBP","startTime":200.93,"endTime":203.45,"body":"you got to where you are, how"},{"speaker":"Irza, AIBP","startTime":203.45,"endTime":206.96,"body":"you became, and how you ended up"},{"speaker":"Irza, AIBP","startTime":203.45,"endTime":206.96,"body":"in Thailand and how you"},{"speaker":"Irza, AIBP","startTime":206.96,"endTime":210.71,"body":"actually, hustled, you mentioned"},{"speaker":"Irza, AIBP","startTime":206.96,"endTime":210.71,"body":"hustling previously - I think"},{"speaker":"Irza, AIBP","startTime":210.71,"endTime":214.19,"body":"it's a word that everybody uses."},{"speaker":"Irza, AIBP","startTime":210.71,"endTime":214.19,"body":"How did you get to be the chief"},{"speaker":"Irza, AIBP","startTime":214.19,"endTime":215.69,"body":"digital officer that you are"},{"speaker":"Irza, AIBP","startTime":214.19,"endTime":215.69,"body":"today?"},{"speaker":"Axel, Siam Piwat","startTime":215.0,"endTime":221.66,"body":"You know,"},{"speaker":"Axel, Siam Piwat","startTime":215.0,"endTime":221.66,"body":"it's, for me, I actually started"},{"speaker":"Axel, Siam Piwat","startTime":221.66,"endTime":225.35,"body":"as an intrapreneur. My, my"},{"speaker":"Axel, Siam Piwat","startTime":221.66,"endTime":225.35,"body":"father was an entrepreneur in"},{"speaker":"Axel, Siam Piwat","startTime":225.35,"endTime":229.31,"body":"the property business in"},{"speaker":"Axel, Siam Piwat","startTime":225.35,"endTime":229.31,"body":"Germany. And I was helping in"},{"speaker":"Axel, Siam Piwat","startTime":229.31,"endTime":232.49,"body":"the business, I was actually"},{"speaker":"Axel, Siam Piwat","startTime":229.31,"endTime":232.49,"body":"working business business,"},{"speaker":"Axel, Siam Piwat","startTime":232.49,"endTime":236.3,"body":"really in the business there in"},{"speaker":"Axel, Siam Piwat","startTime":232.49,"endTime":236.3,"body":"the property business. And but"},{"speaker":"Axel, Siam Piwat","startTime":236.3,"endTime":239.36,"body":"also wrote a software for the"},{"speaker":"Axel, Siam Piwat","startTime":236.3,"endTime":239.36,"body":"company, basically. And I had an"},{"speaker":"Axel, Siam Piwat","startTime":239.36,"endTime":244.61,"body":"early interest in technology."},{"speaker":"Axel, Siam Piwat","startTime":239.36,"endTime":244.61,"body":"And it was fascinated about data"},{"speaker":"Axel, Siam Piwat","startTime":244.61,"endTime":249.29,"body":"communication, which then later"},{"speaker":"Axel, Siam Piwat","startTime":244.61,"endTime":249.29,"body":"became the internet and out, I"},{"speaker":"Axel, Siam Piwat","startTime":249.29,"endTime":254.9,"body":"can't fully remember, but I had"},{"speaker":"Axel, Siam Piwat","startTime":249.29,"endTime":254.9,"body":"some friends in Southeast Asia."},{"speaker":"Axel, Siam Piwat","startTime":254.9,"endTime":259.94,"body":"And then we said, why not? Why"},{"speaker":"Axel, Siam Piwat","startTime":254.9,"endTime":259.94,"body":"not set up a business in Asia? I"},{"speaker":"Axel, Siam Piwat","startTime":259.94,"endTime":263.33,"body":"mean, you know, I was kind of"},{"speaker":"Axel, Siam Piwat","startTime":259.94,"endTime":263.33,"body":"22. And then you don't think"},{"speaker":"Axel, Siam Piwat","startTime":263.33,"endTime":266.66,"body":"much about what I would have"},{"speaker":"Axel, Siam Piwat","startTime":263.33,"endTime":266.66,"body":"said, I still don't think much"},{"speaker":"Axel, Siam Piwat","startTime":266.66,"endTime":271.43,"body":"about some of the things today."},{"speaker":"Axel, Siam Piwat","startTime":266.66,"endTime":271.43,"body":"But But definitely, I didn't I"},{"speaker":"Axel, Siam Piwat","startTime":271.43,"endTime":274.4,"body":"didn't think that much about"},{"speaker":"Axel, Siam Piwat","startTime":271.43,"endTime":274.4,"body":"these things then. And just kind"},{"speaker":"Axel, Siam Piwat","startTime":274.4,"endTime":278.54,"body":"of came here and met really"},{"speaker":"Axel, Siam Piwat","startTime":274.4,"endTime":278.54,"body":"exciting people in Thailand, but"},{"speaker":"Axel, Siam Piwat","startTime":278.54,"endTime":281.69,"body":"also in Singapore, of course."},{"speaker":"Axel, Siam Piwat","startTime":278.54,"endTime":281.69,"body":"And in other countries in"},{"speaker":"Axel, Siam Piwat","startTime":281.69,"endTime":286.64,"body":"Indonesia. We worked a bit Laos"},{"speaker":"Axel, Siam Piwat","startTime":281.69,"endTime":286.64,"body":"and Myanmar. And the we kind of"},{"speaker":"Axel, Siam Piwat","startTime":287.24,"endTime":290.9,"body":"then said, let's have a business"},{"speaker":"Axel, Siam Piwat","startTime":287.24,"endTime":290.9,"body":"to bring data communication,"},{"speaker":"Axel, Siam Piwat","startTime":291.02,"endTime":293.36,"body":"internet email, before the"},{"speaker":"Axel, Siam Piwat","startTime":291.02,"endTime":293.36,"body":"browser was here there was"},{"speaker":"Axel, Siam Piwat","startTime":293.39,"endTime":296.6,"body":"already email and internet. And"},{"speaker":"Axel, Siam Piwat","startTime":293.39,"endTime":296.6,"body":"I was excited about this and"},{"speaker":"Axel, Siam Piwat","startTime":296.6,"endTime":301.25,"body":"doing it myself. And then when I"},{"speaker":"Axel, Siam Piwat","startTime":296.6,"endTime":301.25,"body":"came into to corporate, the"},{"speaker":"Axel, Siam Piwat","startTime":301.28,"endTime":303.89,"body":"first one was Anderson"},{"speaker":"Axel, Siam Piwat","startTime":301.28,"endTime":303.89,"body":"Consulting, now known as"},{"speaker":"Axel, Siam Piwat","startTime":303.89,"endTime":306.53,"body":"Accenture, although very"},{"speaker":"Axel, Siam Piwat","startTime":303.89,"endTime":306.53,"body":"different company at the time."},{"speaker":"Axel, Siam Piwat","startTime":307.43,"endTime":313.43,"body":"Now I think, almost 800,000"},{"speaker":"Axel, Siam Piwat","startTime":307.43,"endTime":313.43,"body":"staff, then 44,000 staff when I"},{"speaker":"Axel, Siam Piwat","startTime":313.43,"endTime":318.47,"body":"joined, so you can imagine the"},{"speaker":"Axel, Siam Piwat","startTime":313.43,"endTime":318.47,"body":"difference. And, you know, being"},{"speaker":"Axel, Siam Piwat","startTime":318.53,"endTime":320.27,"body":"in this type of consulting"},{"speaker":"Axel, Siam Piwat","startTime":318.53,"endTime":320.27,"body":"company is more like a"},{"speaker":"Axel, Siam Piwat","startTime":320.27,"endTime":323.33,"body":"marketplace, do you still have"},{"speaker":"Axel, Siam Piwat","startTime":320.27,"endTime":323.33,"body":"the entrepreneurial sense in"},{"speaker":"Axel, Siam Piwat","startTime":323.33,"endTime":327.65,"body":"there. But then when I enter"},{"speaker":"Axel, Siam Piwat","startTime":323.33,"endTime":327.65,"body":"corporate, GE and others, then"},{"speaker":"Axel, Siam Piwat","startTime":327.68,"endTime":331.1,"body":"it's suddenly it becomes a"},{"speaker":"Axel, Siam Piwat","startTime":327.68,"endTime":331.1,"body":"little bit more tricky if you"},{"speaker":"Axel, Siam Piwat","startTime":331.1,"endTime":334.52,"body":"are too enterpreneurial, too"},{"speaker":"Axel, Siam Piwat","startTime":331.1,"endTime":334.52,"body":"decision focused, too execution"},{"speaker":"Axel, Siam Piwat","startTime":334.52,"endTime":338.48,"body":"focus, which corporate by the"},{"speaker":"Axel, Siam Piwat","startTime":334.52,"endTime":338.48,"body":"nature of them are. Let's say"},{"speaker":"Axel, Siam Piwat","startTime":338.48,"endTime":345.5,"body":"unless there is a benefit. But"},{"speaker":"Axel, Siam Piwat","startTime":338.48,"endTime":345.5,"body":"it comes also with a lot of"},{"speaker":"Axel, Siam Piwat","startTime":345.5,"endTime":347.72,"body":"headaches, right? Because you're"},{"speaker":"Axel, Siam Piwat","startTime":345.5,"endTime":347.72,"body":"always trying to pitch and to"},{"speaker":"Axel, Siam Piwat","startTime":347.72,"endTime":352.31,"body":"convince and to push to pull."},{"speaker":"Axel, Siam Piwat","startTime":347.72,"endTime":352.31,"body":"Right? And, but the upbringing"},{"speaker":"Axel, Siam Piwat","startTime":352.31,"endTime":357.53,"body":"is that being an enterpreneur?"},{"speaker":"Axel, Siam Piwat","startTime":352.31,"endTime":357.53,"body":"And, and I like creating things,"},{"speaker":"Axel, Siam Piwat","startTime":357.53,"endTime":360.98,"body":"pointing hey, I've done"},{"speaker":"Axel, Siam Piwat","startTime":357.53,"endTime":360.98,"body":"something here, I involve myself"},{"speaker":"Axel, Siam Piwat","startTime":360.98,"endTime":364.82,"body":"there that look at how cool that"},{"speaker":"Axel, Siam Piwat","startTime":360.98,"endTime":364.82,"body":"is, right? And then, but the"},{"speaker":"Axel, Siam Piwat","startTime":364.82,"endTime":368.36,"body":"other one is always interest for"},{"speaker":"Axel, Siam Piwat","startTime":364.82,"endTime":368.36,"body":"new technologies, right? Not for"},{"speaker":"Axel, Siam Piwat","startTime":368.36,"endTime":372.59,"body":"the sake of them being new, but"},{"speaker":"Axel, Siam Piwat","startTime":368.36,"endTime":372.59,"body":"to understand them and saying,"},{"speaker":"Axel, Siam Piwat","startTime":372.71,"endTime":376.25,"body":"Hey, what is different here? Why"},{"speaker":"Axel, Siam Piwat","startTime":372.71,"endTime":376.25,"body":"is this new? Why is this"},{"speaker":"Axel, Siam Piwat","startTime":376.25,"endTime":380.6,"body":"business model different? Why is"},{"speaker":"Axel, Siam Piwat","startTime":376.25,"endTime":380.6,"body":"this technology a game changer?"},{"speaker":"Axel, Siam Piwat","startTime":380.6,"endTime":384.2,"body":"Why would you tell me that? And"},{"speaker":"Axel, Siam Piwat","startTime":380.6,"endTime":384.2,"body":"then critically question it. And"},{"speaker":"Axel, Siam Piwat","startTime":384.2,"endTime":388.37,"body":"then of course, the new things"},{"speaker":"Axel, Siam Piwat","startTime":384.2,"endTime":388.37,"body":"and forget the BS, right?"},{"speaker":"Irza, AIBP","startTime":388.0,"endTime":390.7,"body":"You were here 28"},{"speaker":"Irza, AIBP","startTime":388.0,"endTime":390.7,"body":"years ago. So you're a bit ahead"},{"speaker":"Irza, AIBP","startTime":390.7,"endTime":391.78,"body":"of the curve, weren't you?"},{"speaker":"Axel, Siam Piwat","startTime":391.81,"endTime":394.0,"body":"Yeah, in"},{"speaker":"Axel, Siam Piwat","startTime":391.81,"endTime":394.0,"body":"effect, the first ever ecommerce"},{"speaker":"Axel, Siam Piwat","startTime":394.03,"endTime":397.93,"body":"platform in Thailand, I believe"},{"speaker":"Axel, Siam Piwat","startTime":394.03,"endTime":397.93,"body":"it was no browser, it was a pre"},{"speaker":"Axel, Siam Piwat","startTime":397.93,"endTime":405.1,"body":"Rosa based ecommerce, if you can"},{"speaker":"Axel, Siam Piwat","startTime":397.93,"endTime":405.1,"body":"imagine. And I, definitely some"},{"speaker":"Axel, Siam Piwat","startTime":405.1,"endTime":409.75,"body":"of the Southeast Asian markets"},{"speaker":"Axel, Siam Piwat","startTime":405.1,"endTime":409.75,"body":"where more the big global"},{"speaker":"Axel, Siam Piwat","startTime":409.75,"endTime":412.51,"body":"corporates, maybe for them, it"},{"speaker":"Axel, Siam Piwat","startTime":409.75,"endTime":412.51,"body":"was more retirement position. I"},{"speaker":"Axel, Siam Piwat","startTime":412.51,"endTime":417.46,"body":"remember from some of the global"},{"speaker":"Axel, Siam Piwat","startTime":412.51,"endTime":417.46,"body":"banks, the deputy CEOs, they"},{"speaker":"Axel, Siam Piwat","startTime":417.46,"endTime":421.42,"body":"were given a grace period before"},{"speaker":"Axel, Siam Piwat","startTime":417.46,"endTime":421.42,"body":"retirement, and they get a nice"},{"speaker":"Axel, Siam Piwat","startTime":421.42,"endTime":424.72,"body":"job for the last two, three"},{"speaker":"Axel, Siam Piwat","startTime":421.42,"endTime":424.72,"body":"years to ride into the sunset."},{"speaker":"Axel, Siam Piwat","startTime":424.87,"endTime":428.71,"body":"And you know, that was then. So"},{"speaker":"Axel, Siam Piwat","startTime":424.87,"endTime":428.71,"body":"this is, of course, as you"},{"speaker":"Axel, Siam Piwat","startTime":428.71,"endTime":433.15,"body":"rightly said, very different."},{"speaker":"Axel, Siam Piwat","startTime":428.71,"endTime":433.15,"body":"Today, we are mainstream. And I"},{"speaker":"Axel, Siam Piwat","startTime":433.15,"endTime":438.01,"body":"would say that the the internet."},{"speaker":"Axel, Siam Piwat","startTime":433.15,"endTime":438.01,"body":"Now we talk, about it in terms"},{"speaker":"Axel, Siam Piwat","startTime":438.01,"endTime":441.34,"body":"of digital transformation and"},{"speaker":"Axel, Siam Piwat","startTime":438.01,"endTime":441.34,"body":"technology businesses and so on,"},{"speaker":"Axel, Siam Piwat","startTime":441.58,"endTime":446.17,"body":"FinTech and what have you, but"},{"speaker":"Axel, Siam Piwat","startTime":441.58,"endTime":446.17,"body":"now I think the message came"},{"speaker":"Axel, Siam Piwat","startTime":446.17,"endTime":449.86,"body":"through, is that well, but if"},{"speaker":"Axel, Siam Piwat","startTime":446.17,"endTime":449.86,"body":"you build a global tech"},{"speaker":"Axel, Siam Piwat","startTime":449.86,"endTime":453.49,"body":"business, it could be anywhere."},{"speaker":"Axel, Siam Piwat","startTime":449.86,"endTime":453.49,"body":"It doesn't have to be in Silicon"},{"speaker":"Axel, Siam Piwat","startTime":453.49,"endTime":456.73,"body":"Valley. I have nothing against"},{"speaker":"Axel, Siam Piwat","startTime":453.49,"endTime":456.73,"body":"being in Silicon Valley,"},{"speaker":"Axel, Siam Piwat","startTime":456.73,"endTime":459.97,"body":"obviously on or in Shanghai or"},{"speaker":"Axel, Siam Piwat","startTime":456.73,"endTime":459.97,"body":"Guangzhou or wherever or"},{"speaker":"Axel, Siam Piwat","startTime":459.97,"endTime":465.67,"body":"Beijing. But it can also be, you"},{"speaker":"Axel, Siam Piwat","startTime":459.97,"endTime":465.67,"body":"know, in, in Singapore, it can"},{"speaker":"Axel, Siam Piwat","startTime":465.67,"endTime":471.49,"body":"be Jakarta, or it can be KL"},{"speaker":"Axel, Siam Piwat","startTime":465.67,"endTime":471.49,"body":"Penang, Phuket or Bangkok, or"},{"speaker":"Axel, Siam Piwat","startTime":471.49,"endTime":473.41,"body":"Chiang Mai. And in fact, there"},{"speaker":"Axel, Siam Piwat","startTime":471.49,"endTime":473.41,"body":"are quite a few of Chiang Mai."},{"speaker":"Axel, Siam Piwat","startTime":474.34,"endTime":477.91,"body":"And, you know, just to share is"},{"speaker":"Axel, Siam Piwat","startTime":474.34,"endTime":477.91,"body":"that, that and I think that kind"},{"speaker":"Axel, Siam Piwat","startTime":477.91,"endTime":483.01,"body":"of changed it. And with the big"},{"speaker":"Axel, Siam Piwat","startTime":477.91,"endTime":483.01,"body":"consumer base we have in the"},{"speaker":"Axel, Siam Piwat","startTime":483.01,"endTime":487.12,"body":"region, and also kind of the"},{"speaker":"Axel, Siam Piwat","startTime":483.01,"endTime":487.12,"body":"additional integration. We see"},{"speaker":"Axel, Siam Piwat","startTime":487.48,"endTime":491.89,"body":"exciting tech companies are"},{"speaker":"Axel, Siam Piwat","startTime":487.48,"endTime":491.89,"body":"coming up, we see that actually"},{"speaker":"Axel, Siam Piwat","startTime":491.89,"endTime":494.77,"body":"the Asian startups in general,"},{"speaker":"Axel, Siam Piwat","startTime":491.89,"endTime":494.77,"body":"not only Southeast Asian, but"},{"speaker":"Axel, Siam Piwat","startTime":494.77,"endTime":499.0,"body":"Asian startups are leading on"},{"speaker":"Axel, Siam Piwat","startTime":494.77,"endTime":499.0,"body":"innovation leading on VC"},{"speaker":"Axel, Siam Piwat","startTime":499.24,"endTime":503.47,"body":"investment over Europe, where I"},{"speaker":"Axel, Siam Piwat","startTime":499.24,"endTime":503.47,"body":"almost feel, let's get worried"},{"speaker":"Axel, Siam Piwat","startTime":503.47,"endTime":508.12,"body":"about Europe, Europe here"},{"speaker":"Axel, Siam Piwat","startTime":503.47,"endTime":508.12,"body":"because there is not one big"},{"speaker":"Axel, Siam Piwat","startTime":508.12,"endTime":514.39,"body":"tech company there. And at least"},{"speaker":"Axel, Siam Piwat","startTime":508.12,"endTime":514.39,"body":"Asia Pacific and can name a few."},{"speaker":"Axel, Siam Piwat","startTime":514.63,"endTime":519.97,"body":"And even our region has a few"},{"speaker":"Axel, Siam Piwat","startTime":514.63,"endTime":519.97,"body":"fairly significant players in"},{"speaker":"Axel, Siam Piwat","startTime":519.97,"endTime":522.22,"body":"the market. I think we're"},{"speaker":"Axel, Siam Piwat","startTime":519.97,"endTime":522.22,"body":"thinking about payment markets"},{"speaker":"Axel, Siam Piwat","startTime":522.22,"endTime":525.91,"body":"and so on. I mean, we see to"},{"speaker":"Axel, Siam Piwat","startTime":522.22,"endTime":525.91,"body":"suit up and we see OPN,"},{"speaker":"Axel, Siam Piwat","startTime":525.94,"endTime":530.53,"body":"obviously, and then more on the"},{"speaker":"Axel, Siam Piwat","startTime":525.94,"endTime":530.53,"body":"on the web three side, bid cap"},{"speaker":"Axel, Siam Piwat","startTime":530.53,"endTime":535.03,"body":"and the likes. So I again, I"},{"speaker":"Axel, Siam Piwat","startTime":530.53,"endTime":535.03,"body":"feel I always felt bullish about"},{"speaker":"Axel, Siam Piwat","startTime":535.03,"endTime":538.96,"body":"the region. And now kind of"},{"speaker":"Axel, Siam Piwat","startTime":535.03,"endTime":538.96,"body":"before it was just me being"},{"speaker":"Axel, Siam Piwat","startTime":538.96,"endTime":543.61,"body":"bullish alone. And, you know,"},{"speaker":"Axel, Siam Piwat","startTime":538.96,"endTime":543.61,"body":"over the last couple of years,"},{"speaker":"Axel, Siam Piwat","startTime":543.61,"endTime":546.76,"body":"the market went and came to me"},{"speaker":"Axel, Siam Piwat","startTime":543.61,"endTime":546.76,"body":"where I was already in a sense,"},{"speaker":"Irza, AIBP","startTime":547.17,"endTime":551.04,"body":"In some way, It's"},{"speaker":"Irza, AIBP","startTime":547.17,"endTime":551.04,"body":"perfect because you've had some"},{"speaker":"Irza, AIBP","startTime":551.07,"endTime":553.53,"body":"time to actually acclimatized"},{"speaker":"Irza, AIBP","startTime":551.07,"endTime":553.53,"body":"and be very, very familiar with"},{"speaker":"Irza, AIBP","startTime":553.53,"endTime":556.62,"body":"with the local markets. Yeah."},{"speaker":"Irza, AIBP","startTime":553.53,"endTime":556.62,"body":"That's the spirit. Exactly."},{"speaker":"Irza, AIBP","startTime":556.65,"endTime":560.34,"body":"Let's take a look at the two"},{"speaker":"Irza, AIBP","startTime":556.65,"endTime":560.34,"body":"portions of your you mentioned"},{"speaker":"Irza, AIBP","startTime":560.34,"endTime":562.56,"body":"two things which I thought were"},{"speaker":"Irza, AIBP","startTime":560.34,"endTime":562.56,"body":"very interesting. One is you"},{"speaker":"Irza, AIBP","startTime":562.56,"endTime":565.35,"body":"will always interested in"},{"speaker":"Irza, AIBP","startTime":562.56,"endTime":565.35,"body":"software. And the second part"},{"speaker":"Irza, AIBP","startTime":565.35,"endTime":568.86,"body":"was you came from a family which"},{"speaker":"Irza, AIBP","startTime":565.35,"endTime":568.86,"body":"was entrepreneurial driven. So"},{"speaker":"Irza, AIBP","startTime":568.86,"endTime":571.92,"body":"your dad was was in the business"},{"speaker":"Irza, AIBP","startTime":568.86,"endTime":571.92,"body":"and you want it to be an"},{"speaker":"Irza, AIBP","startTime":571.92,"endTime":574.8,"body":"entrepreneur yourself. Let's"},{"speaker":"Irza, AIBP","startTime":571.92,"endTime":574.8,"body":"look at the technology and the"},{"speaker":"Irza, AIBP","startTime":574.8,"endTime":578.04,"body":"business mix in there. And right"},{"speaker":"Irza, AIBP","startTime":574.8,"endTime":578.04,"body":"now, you know, there's been a"},{"speaker":"Irza, AIBP","startTime":578.04,"endTime":581.55,"body":"lot of, increasingly especially"},{"speaker":"Irza, AIBP","startTime":578.04,"endTime":581.55,"body":"in this part of the world, I"},{"speaker":"Irza, AIBP","startTime":581.55,"endTime":584.46,"body":"think what you're seeing is"},{"speaker":"Irza, AIBP","startTime":581.55,"endTime":584.46,"body":"you're seeing a lot of new Chief"},{"speaker":"Irza, AIBP","startTime":584.49,"endTime":587.49,"body":"Innovation Officers you're"},{"speaker":"Irza, AIBP","startTime":584.49,"endTime":587.49,"body":"seeing Chief Digital Officers"},{"speaker":"Irza, AIBP","startTime":587.49,"endTime":591.33,"body":"Chief Digital Transformation"},{"speaker":"Irza, AIBP","startTime":587.49,"endTime":591.33,"body":"Offices, and and Axel made a"},{"speaker":"Irza, AIBP","startTime":591.33,"endTime":595.83,"body":"very interesting point online"},{"speaker":"Irza, AIBP","startTime":591.33,"endTime":595.83,"body":"around how almost everyone today"},{"speaker":"Irza, AIBP","startTime":595.83,"endTime":602.07,"body":"is a digital transformation"},{"speaker":"Irza, AIBP","startTime":595.83,"endTime":602.07,"body":"expert. All right, excellent. So"},{"speaker":"Irza, AIBP","startTime":602.13,"endTime":605.58,"body":"I like to go down that route."},{"speaker":"Irza, AIBP","startTime":602.13,"endTime":605.58,"body":"What what exactly is a chief"},{"speaker":"Irza, AIBP","startTime":605.61,"endTime":607.62,"body":"innovation or Chief Digital"},{"speaker":"Irza, AIBP","startTime":605.61,"endTime":607.62,"body":"Officer? And how does that"},{"speaker":"Irza, AIBP","startTime":607.62,"endTime":610.59,"body":"differ from the traditional"},{"speaker":"Irza, AIBP","startTime":607.62,"endTime":610.59,"body":"chief technology officer that we"},{"speaker":"Irza, AIBP","startTime":610.59,"endTime":612.78,"body":"knew from, you know, a few years"},{"speaker":"Irza, AIBP","startTime":610.59,"endTime":612.78,"body":"ago? Just a few years ago?"},{"speaker":"Axel, Siam Piwat","startTime":613.23,"endTime":615.54,"body":"Yeah. I mean,"},{"speaker":"Axel, Siam Piwat","startTime":613.23,"endTime":615.54,"body":"first of all, I wouldn't I"},{"speaker":"Axel, Siam Piwat","startTime":615.54,"endTime":619.02,"body":"wouldn't make the bow tie."},{"speaker":"Axel, Siam Piwat","startTime":615.54,"endTime":619.02,"body":"Right. I mean, just to say your"},{"speaker":"Axel, Siam Piwat","startTime":619.02,"endTime":623.1,"body":"question is good. And I fully"},{"speaker":"Axel, Siam Piwat","startTime":619.02,"endTime":623.1,"body":"agree that there are many heads"},{"speaker":"Axel, Siam Piwat","startTime":623.1,"endTime":626.52,"body":"of innovation and digital"},{"speaker":"Axel, Siam Piwat","startTime":623.1,"endTime":626.52,"body":"leaders. And my own title right"},{"speaker":"Axel, Siam Piwat","startTime":626.52,"endTime":631.14,"body":"now is CDO. But I wouldn't, I"},{"speaker":"Axel, Siam Piwat","startTime":626.52,"endTime":631.14,"body":"wouldn't make this, I wouldn't"},{"speaker":"Axel, Siam Piwat","startTime":631.14,"endTime":634.68,"body":"hold the title against someone"},{"speaker":"Axel, Siam Piwat","startTime":631.14,"endTime":634.68,"body":"who actually does cool things."},{"speaker":"Axel, Siam Piwat","startTime":635.61,"endTime":639.81,"body":"And that's what it is about. I"},{"speaker":"Axel, Siam Piwat","startTime":635.61,"endTime":639.81,"body":"think what happened is that"},{"speaker":"Axel, Siam Piwat","startTime":639.81,"endTime":647.67,"body":"traditional traditional CIOs"},{"speaker":"Axel, Siam Piwat","startTime":639.81,"endTime":647.67,"body":"have been overly reactive. They"},{"speaker":"Axel, Siam Piwat","startTime":647.67,"endTime":653.28,"body":"have. And it's difficult to"},{"speaker":"Axel, Siam Piwat","startTime":647.67,"endTime":653.28,"body":"speculate, because you could be"},{"speaker":"Axel, Siam Piwat","startTime":653.28,"endTime":657.3,"body":"wrong. Every company is kind of"},{"speaker":"Axel, Siam Piwat","startTime":653.28,"endTime":657.3,"body":"dif different. But as an"},{"speaker":"Axel, Siam Piwat","startTime":657.3,"endTime":662.7,"body":"advisor, and obviously, also"},{"speaker":"Axel, Siam Piwat","startTime":657.3,"endTime":662.7,"body":"having CIOs now used to work for"},{"speaker":"Axel, Siam Piwat","startTime":662.7,"endTime":666.48,"body":"me now, they're CIOs in their"},{"speaker":"Axel, Siam Piwat","startTime":662.7,"endTime":666.48,"body":"own rank. And so I can, I can"},{"speaker":"Axel, Siam Piwat","startTime":666.48,"endTime":672.03,"body":"see that many have, especially"},{"speaker":"Axel, Siam Piwat","startTime":666.48,"endTime":672.03,"body":"before COVID, have just been"},{"speaker":"Axel, Siam Piwat","startTime":672.03,"endTime":675.63,"body":"reactive and said, okay, then we"},{"speaker":"Axel, Siam Piwat","startTime":672.03,"endTime":675.63,"body":"need, we need our ERP platform,"},{"speaker":"Axel, Siam Piwat","startTime":675.66,"endTime":678.15,"body":"we need core banking, okay, we"},{"speaker":"Axel, Siam Piwat","startTime":675.66,"endTime":678.15,"body":"need to do some mobile banking,"},{"speaker":"Axel, Siam Piwat","startTime":678.15,"endTime":681.54,"body":"if you're a bank, because"},{"speaker":"Axel, Siam Piwat","startTime":678.15,"endTime":681.54,"body":"everybody has. So let's add on,"},{"speaker":"Axel, Siam Piwat","startTime":681.66,"endTime":684.99,"body":"and then you get these type of"},{"speaker":"Axel, Siam Piwat","startTime":681.66,"endTime":684.99,"body":"Lego blocks. And you keep"},{"speaker":"Axel, Siam Piwat","startTime":684.99,"endTime":687.78,"body":"building this out, right, and"},{"speaker":"Axel, Siam Piwat","startTime":684.99,"endTime":687.78,"body":"then you create these funny"},{"speaker":"Axel, Siam Piwat","startTime":687.78,"endTime":691.23,"body":"shapes. And then some of them in"},{"speaker":"Axel, Siam Piwat","startTime":687.78,"endTime":691.23,"body":"the bottom, very old, and then"},{"speaker":"Axel, Siam Piwat","startTime":691.23,"endTime":693.69,"body":"some new ones here, some new"},{"speaker":"Axel, Siam Piwat","startTime":691.23,"endTime":693.69,"body":"colors, because we just bought"},{"speaker":"Axel, Siam Piwat","startTime":693.69,"endTime":697.2,"body":"them. And it's pretty much what"},{"speaker":"Axel, Siam Piwat","startTime":693.69,"endTime":697.2,"body":"you get what you get in big"},{"speaker":"Axel, Siam Piwat","startTime":697.2,"endTime":701.76,"body":"corporate. Oh, and then that"},{"speaker":"Axel, Siam Piwat","startTime":697.2,"endTime":701.76,"body":"model of work, does not work to"},{"speaker":"Axel, Siam Piwat","startTime":701.76,"endTime":705.72,"body":"build a tech business anymore."},{"speaker":"Axel, Siam Piwat","startTime":701.76,"endTime":705.72,"body":"That's the issue. Right? So you"},{"speaker":"Axel, Siam Piwat","startTime":705.72,"endTime":710.25,"body":"play here where you have to be"},{"speaker":"Axel, Siam Piwat","startTime":705.72,"endTime":710.25,"body":"on the other side. And then"},{"speaker":"Axel, Siam Piwat","startTime":710.37,"endTime":715.14,"body":"corporations have been thinking"},{"speaker":"Axel, Siam Piwat","startTime":710.37,"endTime":715.14,"body":"about different answers. In the"},{"speaker":"Axel, Siam Piwat","startTime":715.14,"endTime":719.82,"body":"beginning, this year was try to,"},{"speaker":"Axel, Siam Piwat","startTime":715.14,"endTime":719.82,"body":"again, react, be reactive about"},{"speaker":"Axel, Siam Piwat","startTime":720.75,"endTime":725.76,"body":"some of them managed well, the"},{"speaker":"Axel, Siam Piwat","startTime":720.75,"endTime":725.76,"body":"minority though, they dig"},{"speaker":"Axel, Siam Piwat","startTime":725.76,"endTime":729.12,"body":"themselves out of their"},{"speaker":"Axel, Siam Piwat","startTime":725.76,"endTime":729.12,"body":"problems, so on So to be"},{"speaker":"Axel, Siam Piwat","startTime":729.48,"endTime":732.06,"body":"improved, like I remember"},{"speaker":"Axel, Siam Piwat","startTime":729.48,"endTime":732.06,"body":"standard shebang being being"},{"speaker":"Axel, Siam Piwat","startTime":732.06,"endTime":735.84,"body":"good example, just because I"},{"speaker":"Axel, Siam Piwat","startTime":732.06,"endTime":735.84,"body":"know it, probably more more good"},{"speaker":"Axel, Siam Piwat","startTime":735.84,"endTime":740.7,"body":"ones. But but that was exactly"},{"speaker":"Axel, Siam Piwat","startTime":735.84,"endTime":740.7,"body":"the time 2011 to 2017. When I"},{"speaker":"Axel, Siam Piwat","startTime":740.7,"endTime":747.3,"body":"was there, we started to to"},{"speaker":"Axel, Siam Piwat","startTime":740.7,"endTime":747.3,"body":"basically fix the bank, or from"},{"speaker":"Axel, Siam Piwat","startTime":747.3,"endTime":752.25,"body":"reactive to strategic and"},{"speaker":"Axel, Siam Piwat","startTime":747.3,"endTime":752.25,"body":"change, change the business. And"},{"speaker":"Axel, Siam Piwat","startTime":752.25,"endTime":756.03,"body":"I remember early discussions of"},{"speaker":"Axel, Siam Piwat","startTime":752.25,"endTime":756.03,"body":"do we need branches, right. But"},{"speaker":"Axel, Siam Piwat","startTime":756.03,"endTime":758.82,"body":"if you don't have branches to"},{"speaker":"Axel, Siam Piwat","startTime":756.03,"endTime":758.82,"body":"keep relationship, right, we"},{"speaker":"Axel, Siam Piwat","startTime":758.82,"endTime":761.04,"body":"just call them it's going to be"},{"speaker":"Axel, Siam Piwat","startTime":758.82,"endTime":761.04,"body":"tough on the relationship, you"},{"speaker":"Axel, Siam Piwat","startTime":761.04,"endTime":764.1,"body":"should be able to do everything"},{"speaker":"Axel, Siam Piwat","startTime":761.04,"endTime":764.1,"body":"online. But what it shouldn't"},{"speaker":"Axel, Siam Piwat","startTime":764.1,"endTime":767.58,"body":"mean is that you leave out all"},{"speaker":"Axel, Siam Piwat","startTime":764.1,"endTime":767.58,"body":"personal relationships. That was"},{"speaker":"Axel, Siam Piwat","startTime":767.58,"endTime":771.42,"body":"kind of my my argument then and"},{"speaker":"Axel, Siam Piwat","startTime":767.58,"endTime":771.42,"body":"many in the management team"},{"speaker":"Axel, Siam Piwat","startTime":771.42,"endTime":775.68,"body":"agreed, obviously. And but just"},{"speaker":"Axel, Siam Piwat","startTime":771.42,"endTime":775.68,"body":"to show that was some of the"},{"speaker":"Axel, Siam Piwat","startTime":775.71,"endTime":779.67,"body":"some of the early discussions."},{"speaker":"Axel, Siam Piwat","startTime":775.71,"endTime":779.67,"body":"So companies will have not been"},{"speaker":"Axel, Siam Piwat","startTime":779.7,"endTime":782.82,"body":"able to turn this around"},{"speaker":"Axel, Siam Piwat","startTime":779.7,"endTime":782.82,"body":"strategically, and I saw many"},{"speaker":"Axel, Siam Piwat","startTime":782.82,"endTime":787.86,"body":"CIOs and saying, let's put it as"},{"speaker":"Axel, Siam Piwat","startTime":782.82,"endTime":787.86,"body":"innovation head or head in or"},{"speaker":"Axel, Siam Piwat","startTime":787.89,"endTime":792.33,"body":"CTO earlier it was called more"},{"speaker":"Axel, Siam Piwat","startTime":787.89,"endTime":792.33,"body":"CTO and split the technology"},{"speaker":"Axel, Siam Piwat","startTime":792.33,"endTime":797.76,"body":"responsibility basically, in one"},{"speaker":"Axel, Siam Piwat","startTime":792.33,"endTime":797.76,"body":"more hybrid business and tech"},{"speaker":"Axel, Siam Piwat","startTime":797.97,"endTime":804.84,"body":"organization. And one which is"},{"speaker":"Axel, Siam Piwat","startTime":797.97,"endTime":804.84,"body":"only let's say, IT or CIO who is"},{"speaker":"Axel, Siam Piwat","startTime":804.96,"endTime":809.43,"body":"the order taker and manages the"},{"speaker":"Axel, Siam Piwat","startTime":804.96,"endTime":809.43,"body":"the so called legacy platform."},{"speaker":"Axel, Siam Piwat","startTime":809.43,"endTime":814.68,"body":"So ERP and core banking if you"},{"speaker":"Axel, Siam Piwat","startTime":809.43,"endTime":814.68,"body":"want so, with shouldn't be"},{"speaker":"Axel, Siam Piwat","startTime":814.68,"endTime":818.64,"body":"legacy either, but anyway, so a"},{"speaker":"Axel, Siam Piwat","startTime":814.68,"endTime":818.64,"body":"lot of time they are still. And"},{"speaker":"Axel, Siam Piwat","startTime":818.64,"endTime":822.99,"body":"then the digital teams not"},{"speaker":"Axel, Siam Piwat","startTime":818.64,"endTime":822.99,"body":"everywhere, but often got also"},{"speaker":"Axel, Siam Piwat","startTime":822.99,"endTime":828.09,"body":"revenue KPI, so as I had IN"},{"speaker":"Axel, Siam Piwat","startTime":822.99,"endTime":828.09,"body":"Central. the KPI was on revenue."},{"speaker":"Axel, Siam Piwat","startTime":829.35,"endTime":834.15,"body":"And, and then and so it's now"},{"speaker":"Axel, Siam Piwat","startTime":829.35,"endTime":834.15,"body":"how do we contribute to the to"},{"speaker":"Axel, Siam Piwat","startTime":834.15,"endTime":835.68,"body":"the greater good of the company,"},{"speaker":"Irza, AIBP","startTime":835.68,"endTime":837.54,"body":"Your team, for"},{"speaker":"Irza, AIBP","startTime":835.68,"endTime":837.54,"body":"yourself, you're on like the"},{"speaker":"Irza, AIBP","startTime":837.54,"endTime":840.96,"body":"digital team, say at Siam"},{"speaker":"Irza, AIBP","startTime":837.54,"endTime":840.96,"body":"currently? What kind of skill"},{"speaker":"Irza, AIBP","startTime":840.96,"endTime":843.24,"body":"sets are you looking for when"},{"speaker":"Irza, AIBP","startTime":840.96,"endTime":843.24,"body":"you're looking to build out your"},{"speaker":"Irza, AIBP","startTime":843.24,"endTime":846.39,"body":"team? What, based on the KPIs"},{"speaker":"Irza, AIBP","startTime":843.24,"endTime":846.39,"body":"that you have, based on the"},{"speaker":"Irza, AIBP","startTime":846.39,"endTime":849.06,"body":"goals that you're supposed to"},{"speaker":"Irza, AIBP","startTime":846.39,"endTime":849.06,"body":"hit? What kind of skill sets are"},{"speaker":"Irza, AIBP","startTime":849.06,"endTime":852.45,"body":"actually necessary to be"},{"speaker":"Irza, AIBP","startTime":849.06,"endTime":852.45,"body":"successful within a team like"},{"speaker":"Axel, Siam Piwat","startTime":852.0,"endTime":860.16,"body":"Yeah, I mean,"},{"speaker":"Axel, Siam Piwat","startTime":852.0,"endTime":860.16,"body":"there is. I will say for my role"},{"speaker":"Axel, Siam Piwat","startTime":852.45,"endTime":852.93,"body":"yours?"},{"speaker":"Axel, Siam Piwat","startTime":860.16,"endTime":863.61,"body":"and say, because maybe twofold."},{"speaker":"Axel, Siam Piwat","startTime":860.16,"endTime":863.61,"body":"One is to help the executive"},{"speaker":"Axel, Siam Piwat","startTime":863.61,"endTime":867.33,"body":"team and literally advise them"},{"speaker":"Axel, Siam Piwat","startTime":863.61,"endTime":867.33,"body":"also on items which are not"},{"speaker":"Axel, Siam Piwat","startTime":867.33,"endTime":871.86,"body":"necessarily under my"},{"speaker":"Axel, Siam Piwat","startTime":867.33,"endTime":871.86,"body":"jurisdiction, as they say, this"},{"speaker":"Axel, Siam Piwat","startTime":871.86,"endTime":878.19,"body":"is one and then of course, it is"},{"speaker":"Axel, Siam Piwat","startTime":871.86,"endTime":878.19,"body":"building and expanding our One"},{"speaker":"Axel, Siam Piwat","startTime":878.19,"endTime":882.3,"body":"Siam Super App as a digital"},{"speaker":"Axel, Siam Piwat","startTime":878.19,"endTime":882.3,"body":"growth platform, right. So it's"},{"speaker":"Axel, Siam Piwat","startTime":882.3,"endTime":887.25,"body":"a revenue generator. And the"},{"speaker":"Axel, Siam Piwat","startTime":882.3,"endTime":887.25,"body":"skill set here would be, which"},{"speaker":"Axel, Siam Piwat","startTime":887.25,"endTime":891.33,"body":"we need in order to do that"},{"speaker":"Axel, Siam Piwat","startTime":887.25,"endTime":891.33,"body":"would be obviously products as a"},{"speaker":"Axel, Siam Piwat","startTime":891.39,"endTime":895.77,"body":"productisation of technology,"},{"speaker":"Axel, Siam Piwat","startTime":891.39,"endTime":895.77,"body":"which is good to improve each of"},{"speaker":"Axel, Siam Piwat","startTime":895.77,"endTime":899.73,"body":"the products. So it was product"},{"speaker":"Axel, Siam Piwat","startTime":895.77,"endTime":899.73,"body":"skills there, we would have"},{"speaker":"Axel, Siam Piwat","startTime":899.73,"endTime":903.33,"body":"Scrum masters, project"},{"speaker":"Axel, Siam Piwat","startTime":899.73,"endTime":903.33,"body":"management, very traditional,"},{"speaker":"Axel, Siam Piwat","startTime":904.17,"endTime":910.11,"body":"and then data science and"},{"speaker":"Axel, Siam Piwat","startTime":904.17,"endTime":910.11,"body":"different tech tech skills from"},{"speaker":"Axel, Siam Piwat","startTime":910.17,"endTime":915.87,"body":"different developers, cloud"},{"speaker":"Axel, Siam Piwat","startTime":910.17,"endTime":915.87,"body":"skills. Also legacy integration,"},{"speaker":"Axel, Siam Piwat","startTime":915.87,"endTime":920.37,"body":"there's also some, because"},{"speaker":"Axel, Siam Piwat","startTime":915.87,"endTime":920.37,"body":"again, we need to then do"},{"speaker":"Axel, Siam Piwat","startTime":920.37,"endTime":922.86,"body":"financial transactions and so"},{"speaker":"Axel, Siam Piwat","startTime":920.37,"endTime":922.86,"body":"on, and they need to be set up"},{"speaker":"Axel, Siam Piwat","startTime":922.86,"endTime":928.68,"body":"correctly. So this type of skill"},{"speaker":"Axel, Siam Piwat","startTime":922.86,"endTime":928.68,"body":"set, it's, it's fairly much"},{"speaker":"Axel, Siam Piwat","startTime":929.04,"endTime":934.89,"body":"typical, I would say. If you"},{"speaker":"Axel, Siam Piwat","startTime":929.04,"endTime":934.89,"body":"would have an app-based"},{"speaker":"Axel, Siam Piwat","startTime":934.92,"endTime":937.83,"body":"business, it's not it's not that"},{"speaker":"Axel, Siam Piwat","startTime":934.92,"endTime":937.83,"body":"untypical. Right, I think that"},{"speaker":"Axel, Siam Piwat","startTime":938.64,"endTime":946.17,"body":"the trick is to find people who"},{"speaker":"Axel, Siam Piwat","startTime":938.64,"endTime":946.17,"body":"want to grow. So I would look"},{"speaker":"Axel, Siam Piwat","startTime":946.17,"endTime":951.96,"body":"more for the probably for the"},{"speaker":"Axel, Siam Piwat","startTime":946.17,"endTime":951.96,"body":"acumen and the interest and the"},{"speaker":"Axel, Siam Piwat","startTime":951.96,"endTime":953.04,"body":"approach to work."},{"speaker":"Irza, AIBP","startTime":953.0,"endTime":955.37,"body":"If you look at the"},{"speaker":"Irza, AIBP","startTime":953.0,"endTime":955.37,"body":"rate of growth, or you looking"},{"speaker":"Irza, AIBP","startTime":955.37,"endTime":958.07,"body":"at the speed of growth in"},{"speaker":"Irza, AIBP","startTime":955.37,"endTime":958.07,"body":"developed markets, Germany, US,"},{"speaker":"Irza, AIBP","startTime":958.16,"endTime":961.94,"body":"in Europe, you're seeing the top"},{"speaker":"Irza, AIBP","startTime":958.16,"endTime":961.94,"body":"few companies change every year,"},{"speaker":"Irza, AIBP","startTime":961.94,"endTime":964.34,"body":"you know, Apple wasn't the"},{"speaker":"Irza, AIBP","startTime":961.94,"endTime":964.34,"body":"biggest company in the world,"},{"speaker":"Irza, AIBP","startTime":964.37,"endTime":968.57,"body":"what, just 15 years ago, but in"},{"speaker":"Irza, AIBP","startTime":964.37,"endTime":968.57,"body":"this part of the world, in"},{"speaker":"Irza, AIBP","startTime":968.57,"endTime":971.03,"body":"Southeast Asia, the biggest"},{"speaker":"Irza, AIBP","startTime":968.57,"endTime":971.03,"body":"company in Thailand, I believe,"},{"speaker":"Irza, AIBP","startTime":971.06,"endTime":974.12,"body":"10 years ago, was PTT today"},{"speaker":"Irza, AIBP","startTime":971.06,"endTime":974.12,"body":"it'ss still PTT.  In Singapore,"},{"speaker":"Irza, AIBP","startTime":974.12,"endTime":977.36,"body":"it was Singtel today, it's still"},{"speaker":"Irza, AIBP","startTime":974.12,"endTime":977.36,"body":"Singtel, but we are seeing a lot"},{"speaker":"Irza, AIBP","startTime":977.36,"endTime":980.45,"body":"of innovation by these"},{"speaker":"Irza, AIBP","startTime":977.36,"endTime":980.45,"body":"corporates to some extent. And"},{"speaker":"Irza, AIBP","startTime":980.45,"endTime":983.39,"body":"that's why I think part of the"},{"speaker":"Irza, AIBP","startTime":980.45,"endTime":983.39,"body":"term digital transformation is"},{"speaker":"Irza, AIBP","startTime":983.39,"endTime":987.98,"body":"being used quite a lot as well."},{"speaker":"Irza, AIBP","startTime":983.39,"endTime":987.98,"body":"But they take a step back,"},{"speaker":"Irza, AIBP","startTime":987.98,"endTime":990.68,"body":"right? How do firms"},{"speaker":"Irza, AIBP","startTime":987.98,"endTime":990.68,"body":"traditionally, in this part of"},{"speaker":"Irza, AIBP","startTime":990.68,"endTime":993.44,"body":"the world, especially look at"},{"speaker":"Irza, AIBP","startTime":990.68,"endTime":993.44,"body":"digital transformation? How do"},{"speaker":"Irza, AIBP","startTime":993.44,"endTime":996.26,"body":"you look at it? How should they"},{"speaker":"Irza, AIBP","startTime":993.44,"endTime":996.26,"body":"approach digital transformation?"},{"speaker":"Axel, Siam Piwat","startTime":996.5,"endTime":998.63,"body":"Now, the"},{"speaker":"Axel, Siam Piwat","startTime":996.5,"endTime":998.63,"body":"smartest companies, and what"},{"speaker":"Axel, Siam Piwat","startTime":998.63,"endTime":1003.04,"body":"we're seeing is where the people"},{"speaker":"Axel, Siam Piwat","startTime":998.63,"endTime":1003.04,"body":"who tried if the first two"},{"speaker":"Axel, Siam Piwat","startTime":1003.04,"endTime":1007.96,"body":"models didn't succeed, aiming at"},{"speaker":"Axel, Siam Piwat","startTime":1003.04,"endTime":1007.96,"body":"now, and some of them who"},{"speaker":"Axel, Siam Piwat","startTime":1007.96,"endTime":1010.75,"body":"started with that in mind,"},{"speaker":"Axel, Siam Piwat","startTime":1007.96,"endTime":1010.75,"body":"Central was one of them, and"},{"speaker":"Axel, Siam Piwat","startTime":1010.75,"endTime":1016.0,"body":"Siam Piwat certainly is one is,"},{"speaker":"Axel, Siam Piwat","startTime":1010.75,"endTime":1016.0,"body":"if you what you need in order to"},{"speaker":"Axel, Siam Piwat","startTime":1016.0,"endTime":1020.77,"body":"be successful, is you need a"},{"speaker":"Axel, Siam Piwat","startTime":1016.0,"endTime":1020.77,"body":"clear business strategy. And"},{"speaker":"Axel, Siam Piwat","startTime":1020.89,"endTime":1025.81,"body":"clear not not not in like three"},{"speaker":"Axel, Siam Piwat","startTime":1020.89,"endTime":1025.81,"body":"bullet items. Within a bigger"},{"speaker":"Axel, Siam Piwat","startTime":1025.81,"endTime":1029.14,"body":"statement, we need to clear"},{"speaker":"Axel, Siam Piwat","startTime":1025.81,"endTime":1029.14,"body":"strategy, how to make a revenue,"},{"speaker":"Axel, Siam Piwat","startTime":1029.14,"endTime":1030.64,"body":"what's a new business model."},{"speaker":"Irza, AIBP","startTime":1030.79,"endTime":1032.98,"body":"they can just talk"},{"speaker":"Irza, AIBP","startTime":1030.79,"endTime":1032.98,"body":"to too many digital"},{"speaker":"Irza, AIBP","startTime":1032.98,"endTime":1037.84,"body":"transformation experts now."},{"speaker":"Irza, AIBP","startTime":1032.98,"endTime":1037.84,"body":"That's a magic bullet. I think."},{"speaker":"Axel, Siam Piwat","startTime":1038.83,"endTime":1041.68,"body":"This is the"},{"speaker":"Axel, Siam Piwat","startTime":1038.83,"endTime":1041.68,"body":"issue that you have some people"},{"speaker":"Axel, Siam Piwat","startTime":1041.71,"endTime":1044.29,"body":"I mean, many people with with"},{"speaker":"Axel, Siam Piwat","startTime":1041.71,"endTime":1044.29,"body":"great knowledge, obviously and"},{"speaker":"Axel, Siam Piwat","startTime":1044.29,"endTime":1047.32,"body":"good mobilities having done"},{"speaker":"Axel, Siam Piwat","startTime":1044.29,"endTime":1047.32,"body":"things and sharing, which is"},{"speaker":"Axel, Siam Piwat","startTime":1047.32,"endTime":1053.29,"body":"good. But you also see the ones"},{"speaker":"Axel, Siam Piwat","startTime":1047.32,"endTime":1053.29,"body":"who come and say \"you buy this"},{"speaker":"Axel, Siam Piwat","startTime":1053.53,"endTime":1057.7,"body":"technology or you do you buy"},{"speaker":"Axel, Siam Piwat","startTime":1053.53,"endTime":1057.7,"body":"some some service for me, and"},{"speaker":"Axel, Siam Piwat","startTime":1057.7,"endTime":1060.61,"body":"you're going to be happy and"},{"speaker":"Axel, Siam Piwat","startTime":1057.7,"endTime":1060.61,"body":"rich ever after.\" Right? You"},{"speaker":"Axel, Siam Piwat","startTime":1060.61,"endTime":1067.27,"body":"know how that goes? snake oil"},{"speaker":"Axel, Siam Piwat","startTime":1060.61,"endTime":1067.27,"body":"sales? (Charlatans.) Yeah,"},{"speaker":"Axel, Siam Piwat","startTime":1067.27,"endTime":1072.46,"body":"exactly. And but it happens and"},{"speaker":"Axel, Siam Piwat","startTime":1067.27,"endTime":1072.46,"body":"and then you know, you if you're"},{"speaker":"Axel, Siam Piwat","startTime":1072.46,"endTime":1077.17,"body":"a business executive, you"},{"speaker":"Axel, Siam Piwat","startTime":1072.46,"endTime":1077.17,"body":"haven't, you really don't have"},{"speaker":"Axel, Siam Piwat","startTime":1077.17,"endTime":1081.31,"body":"the expertise and you're trying"},{"speaker":"Axel, Siam Piwat","startTime":1077.17,"endTime":1081.31,"body":"to do the right thing, then I"},{"speaker":"Axel, Siam Piwat","startTime":1081.31,"endTime":1086.47,"body":"can see how you fall into into"},{"speaker":"Axel, Siam Piwat","startTime":1081.31,"endTime":1086.47,"body":"that trap of believing that guy"},{"speaker":"Axel, Siam Piwat","startTime":1086.47,"endTime":1090.49,"body":"who says it's very easy, versus"},{"speaker":"Axel, Siam Piwat","startTime":1086.47,"endTime":1090.49,"body":"the guy in the company who might"},{"speaker":"Axel, Siam Piwat","startTime":1090.49,"endTime":1095.05,"body":"be good, and saying, \"Hey, this"},{"speaker":"Axel, Siam Piwat","startTime":1090.49,"endTime":1095.05,"body":"doesn't work like that.\" Right?"},{"speaker":"Axel, Siam Piwat","startTime":1095.05,"endTime":1097.9,"body":"So it's, it's, of course, we"},{"speaker":"Axel, Siam Piwat","startTime":1095.05,"endTime":1097.9,"body":"want to believe it's can be done"},{"speaker":"Axel, Siam Piwat","startTime":1097.9,"endTime":1100.54,"body":"in six months. Exactly. It's"},{"speaker":"Axel, Siam Piwat","startTime":1097.9,"endTime":1100.54,"body":"just not realistic."},{"speaker":"Irza, AIBP","startTime":1100.0,"endTime":1102.55,"body":"You know it's"},{"speaker":"Irza, AIBP","startTime":1100.0,"endTime":1102.55,"body":"interesting to see it from both"},{"speaker":"Irza, AIBP","startTime":1102.55,"endTime":1105.94,"body":"angles, right? Building a"},{"speaker":"Irza, AIBP","startTime":1102.55,"endTime":1105.94,"body":"startup within a large"},{"speaker":"Irza, AIBP","startTime":1105.97,"endTime":1109.18,"body":"corporation versus actually"},{"speaker":"Irza, AIBP","startTime":1105.97,"endTime":1109.18,"body":"being involved in startups from"},{"speaker":"Irza, AIBP","startTime":1109.18,"endTime":1112.69,"body":"ground zero with no money, who,"},{"speaker":"Irza, AIBP","startTime":1109.18,"endTime":1112.69,"body":"you know, they have to go hustle"},{"speaker":"Irza, AIBP","startTime":1112.69,"endTime":1115.96,"body":"it and get it out. What what are"},{"speaker":"Irza, AIBP","startTime":1112.69,"endTime":1115.96,"body":"you most excited about when when"},{"speaker":"Irza, AIBP","startTime":1115.96,"endTime":1119.29,"body":"it comes to growth in Thailand"},{"speaker":"Irza, AIBP","startTime":1115.96,"endTime":1119.29,"body":"and in Southeast Asia,"},{"speaker":"Irza, AIBP","startTime":1119.29,"endTime":1121.72,"body":"especially within the spaces"},{"speaker":"Irza, AIBP","startTime":1119.29,"endTime":1121.72,"body":"which you operate in within the"},{"speaker":"Irza, AIBP","startTime":1121.72,"endTime":1122.86,"body":"retail space, for example?"},{"speaker":"Axel, Siam Piwat","startTime":1125.24,"endTime":1129.83,"body":"Yeah, I mean,"},{"speaker":"Axel, Siam Piwat","startTime":1125.24,"endTime":1129.83,"body":"I would say is that Thailand"},{"speaker":"Axel, Siam Piwat","startTime":1129.83,"endTime":1135.14,"body":"specifically, and increasingly,"},{"speaker":"Axel, Siam Piwat","startTime":1129.83,"endTime":1135.14,"body":"the neighboring markets, have on"},{"speaker":"Axel, Siam Piwat","startTime":1135.14,"endTime":1138.41,"body":"retail have really, really been"},{"speaker":"Axel, Siam Piwat","startTime":1135.14,"endTime":1138.41,"body":"extremely strong and"},{"speaker":"Axel, Siam Piwat","startTime":1138.41,"endTime":1143.36,"body":"innovations. I, I would say it"},{"speaker":"Axel, Siam Piwat","startTime":1138.41,"endTime":1143.36,"body":"has really turned the tables."},{"speaker":"Axel, Siam Piwat","startTime":1143.99,"endTime":1146.81,"body":"And then when I look what some"},{"speaker":"Axel, Siam Piwat","startTime":1143.99,"endTime":1146.81,"body":"of the American not even talking"},{"speaker":"Axel, Siam Piwat","startTime":1146.81,"endTime":1149.54,"body":"about the European guys, but"},{"speaker":"Axel, Siam Piwat","startTime":1146.81,"endTime":1149.54,"body":"some of the American retailers"},{"speaker":"Axel, Siam Piwat","startTime":1149.54,"endTime":1153.86,"body":"are doing. I don't think it's"},{"speaker":"Axel, Siam Piwat","startTime":1149.54,"endTime":1153.86,"body":"that far. It's that far off. I"},{"speaker":"Axel, Siam Piwat","startTime":1153.86,"endTime":1156.35,"body":"think if you're looking at the"},{"speaker":"Axel, Siam Piwat","startTime":1153.86,"endTime":1156.35,"body":"Chinese retail landscape, the"},{"speaker":"Axel, Siam Piwat","startTime":1156.35,"endTime":1159.23,"body":"digital landscape, obviously,"},{"speaker":"Axel, Siam Piwat","startTime":1156.35,"endTime":1159.23,"body":"the order of magnitude is much"},{"speaker":"Axel, Siam Piwat","startTime":1159.23,"endTime":1162.68,"body":"bigger, I would say I'm very"},{"speaker":"Axel, Siam Piwat","startTime":1159.23,"endTime":1162.68,"body":"excited about actually Southeast"},{"speaker":"Axel, Siam Piwat","startTime":1162.68,"endTime":1166.01,"body":"Asia leading in innovation in"},{"speaker":"Axel, Siam Piwat","startTime":1162.68,"endTime":1166.01,"body":"the consumer space in the"},{"speaker":"Axel, Siam Piwat","startTime":1166.01,"endTime":1170.54,"body":"superapp space in the retail or"},{"speaker":"Axel, Siam Piwat","startTime":1166.01,"endTime":1170.54,"body":"retail space. And when I see"},{"speaker":"Axel, Siam Piwat","startTime":1170.54,"endTime":1174.02,"body":"Europeans come here to learn"},{"speaker":"Axel, Siam Piwat","startTime":1170.54,"endTime":1174.02,"body":"from us or even Americans,"},{"speaker":"Axel, Siam Piwat","startTime":1174.11,"endTime":1176.84,"body":"versus I mean, some of the"},{"speaker":"Axel, Siam Piwat","startTime":1174.11,"endTime":1176.84,"body":"earlier days when I was here,"},{"speaker":"Axel, Siam Piwat","startTime":1177.8,"endTime":1180.38,"body":"they came with \"Hey, this is the"},{"speaker":"Axel, Siam Piwat","startTime":1177.8,"endTime":1180.38,"body":"way to do it. Don't even think"},{"speaker":"Axel, Siam Piwat","startTime":1180.38,"endTime":1185.18,"body":"about it. Do what we tell you.\""},{"speaker":"Axel, Siam Piwat","startTime":1180.38,"endTime":1185.18,"body":"Literally right I mean, I had I"},{"speaker":"Axel, Siam Piwat","startTime":1185.18,"endTime":1191.03,"body":"have people explaining what a"},{"speaker":"Axel, Siam Piwat","startTime":1185.18,"endTime":1191.03,"body":"laptop was right and then I"},{"speaker":"Axel, Siam Piwat","startTime":1191.03,"endTime":1193.52,"body":"don't want to say the company,"},{"speaker":"Axel, Siam Piwat","startTime":1191.03,"endTime":1193.52,"body":"but I had some research company"},{"speaker":"Axel, Siam Piwat","startTime":1193.52,"endTime":1196.61,"body":"came out explaining, it was in"},{"speaker":"Axel, Siam Piwat","startTime":1193.52,"endTime":1196.61,"body":"Singapore. They explained to me"},{"speaker":"Axel, Siam Piwat","startTime":1196.61,"endTime":1199.46,"body":"that mobile banking is never"},{"speaker":"Axel, Siam Piwat","startTime":1196.61,"endTime":1199.46,"body":"going to be interesting. That"},{"speaker":"Axel, Siam Piwat","startTime":1199.46,"endTime":1206.0,"body":"was in 2012. And everyone at a"},{"speaker":"Axel, Siam Piwat","startTime":1199.46,"endTime":1206.0,"body":"table from us basically had two"},{"speaker":"Axel, Siam Piwat","startTime":1206.0,"endTime":1208.97,"body":"mobile phones in their hand."},{"speaker":"Axel, Siam Piwat","startTime":1206.0,"endTime":1208.97,"body":"Right? So I thought, how could"},{"speaker":"Axel, Siam Piwat","startTime":1208.97,"endTime":1212.12,"body":"that be the conclusion of"},{"speaker":"Axel, Siam Piwat","startTime":1208.97,"endTime":1212.12,"body":"anything? Right that that mobile"},{"speaker":"Axel, Siam Piwat","startTime":1212.12,"endTime":1214.22,"body":"banking is not going to be"},{"speaker":"Axel, Siam Piwat","startTime":1212.12,"endTime":1214.22,"body":"important if everyone had a"},{"speaker":"Axel, Siam Piwat","startTime":1214.22,"endTime":1217.34,"body":"table, except the analyst, had"},{"speaker":"Axel, Siam Piwat","startTime":1214.22,"endTime":1217.34,"body":"two phones at the end, right?"},{"speaker":"Axel, Siam Piwat","startTime":1218.69,"endTime":1221.99,"body":"Yeah. And now Now we don't even"},{"speaker":"Axel, Siam Piwat","startTime":1218.69,"endTime":1221.99,"body":"worry. I mean, now you actually"},{"speaker":"Axel, Siam Piwat","startTime":1221.99,"endTime":1227.87,"body":"see that, that on the desktop on"},{"speaker":"Axel, Siam Piwat","startTime":1221.99,"endTime":1227.87,"body":"the laptop webpages, the feature"},{"speaker":"Axel, Siam Piwat","startTime":1227.87,"endTime":1230.48,"body":"set is reduced. If you look"},{"speaker":"Axel, Siam Piwat","startTime":1227.87,"endTime":1230.48,"body":"carefully, you can see it's"},{"speaker":"Axel, Siam Piwat","startTime":1230.48,"endTime":1233.27,"body":"actually less features than on"},{"speaker":"Axel, Siam Piwat","startTime":1230.48,"endTime":1233.27,"body":"the phone. And the app, the"},{"speaker":"Axel, Siam Piwat","startTime":1233.27,"endTime":1237.38,"body":"mobile app is the full featured"},{"speaker":"Axel, Siam Piwat","startTime":1233.27,"endTime":1237.38,"body":"one, which is not only b2c, but"},{"speaker":"Axel, Siam Piwat","startTime":1237.38,"endTime":1242.78,"body":"also b2b. A lot of decision"},{"speaker":"Axel, Siam Piwat","startTime":1237.38,"endTime":1242.78,"body":"makers tend to want to have it"},{"speaker":"Axel, Siam Piwat","startTime":1242.78,"endTime":1246.53,"body":"in a slim format on their on"},{"speaker":"Axel, Siam Piwat","startTime":1242.78,"endTime":1246.53,"body":"their particular app."},{"speaker":"Irza, AIBP","startTime":1246.29,"endTime":1248.6,"body":"And if you look over"},{"speaker":"Irza, AIBP","startTime":1246.29,"endTime":1248.6,"body":"the next two, three years, just"},{"speaker":"Irza, AIBP","startTime":1248.6,"endTime":1251.24,"body":"within technology as well, what"},{"speaker":"Irza, AIBP","startTime":1248.6,"endTime":1251.24,"body":"what are the technologies you're"},{"speaker":"Irza, AIBP","startTime":1251.24,"endTime":1253.04,"body":"interested in? And how do you"},{"speaker":"Irza, AIBP","startTime":1251.24,"endTime":1253.04,"body":"think that will change the"},{"speaker":"Irza, AIBP","startTime":1253.04,"endTime":1255.98,"body":"landscape in Thailand or in the"},{"speaker":"Irza, AIBP","startTime":1253.04,"endTime":1255.98,"body":"region?"},{"speaker":"Axel, Siam Piwat","startTime":1256.25,"endTime":1258.5,"body":"The Thai"},{"speaker":"Axel, Siam Piwat","startTime":1256.25,"endTime":1258.5,"body":"market is absolutely different"},{"speaker":"Axel, Siam Piwat","startTime":1258.5,"endTime":1262.25,"body":"from from Europe there are"},{"speaker":"Axel, Siam Piwat","startTime":1258.5,"endTime":1262.25,"body":"differences to Singapore, right?"},{"speaker":"Axel, Siam Piwat","startTime":1262.94,"endTime":1267.92,"body":"Smaller ones, and it's a good"},{"speaker":"Axel, Siam Piwat","startTime":1262.94,"endTime":1267.92,"body":"thing, right? So everybody can"},{"speaker":"Axel, Siam Piwat","startTime":1267.92,"endTime":1270.71,"body":"make can make a living. And"},{"speaker":"Axel, Siam Piwat","startTime":1267.92,"endTime":1270.71,"body":"there's a reason for traveling."},{"speaker":"Axel, Siam Piwat","startTime":1270.71,"endTime":1276.56,"body":"So but, but what I would say is"},{"speaker":"Axel, Siam Piwat","startTime":1270.71,"endTime":1276.56,"body":"that I see companies then"},{"speaker":"Axel, Siam Piwat","startTime":1276.59,"endTime":1282.92,"body":"looking towards open source,"},{"speaker":"Axel, Siam Piwat","startTime":1276.59,"endTime":1282.92,"body":"selectively as a way to gain"},{"speaker":"Axel, Siam Piwat","startTime":1282.92,"endTime":1286.49,"body":"knowledge and innovation. And"},{"speaker":"Axel, Siam Piwat","startTime":1282.92,"endTime":1286.49,"body":"also at the same time lowering"},{"speaker":"Axel, Siam Piwat","startTime":1286.49,"endTime":1289.7,"body":"the OPEX. I feel that that's"},{"speaker":"Axel, Siam Piwat","startTime":1286.49,"endTime":1289.7,"body":"that is another trend, which I'm"},{"speaker":"Axel, Siam Piwat","startTime":1289.7,"endTime":1294.26,"body":"seeing now, in almost all"},{"speaker":"Axel, Siam Piwat","startTime":1289.7,"endTime":1294.26,"body":"discussions I have, it's about"},{"speaker":"Axel, Siam Piwat","startTime":1294.35,"endTime":1300.53,"body":"how to better use OPEX, but do"},{"speaker":"Axel, Siam Piwat","startTime":1294.35,"endTime":1300.53,"body":"more. Right. So I think these"},{"speaker":"Axel, Siam Piwat","startTime":1300.53,"endTime":1303.83,"body":"are probably two highlights, I"},{"speaker":"Axel, Siam Piwat","startTime":1300.53,"endTime":1303.83,"body":"feel that in the blockchain"},{"speaker":"Axel, Siam Piwat","startTime":1303.83,"endTime":1310.34,"body":"space. I'm using purposely a"},{"speaker":"Axel, Siam Piwat","startTime":1303.83,"endTime":1310.34,"body":"generic term that I think that"},{"speaker":"Axel, Siam Piwat","startTime":1310.37,"endTime":1316.34,"body":"again, there are business models"},{"speaker":"Axel, Siam Piwat","startTime":1310.37,"endTime":1316.34,"body":"beyond board apes and, and"},{"speaker":"Axel, Siam Piwat","startTime":1316.34,"endTime":1320.15,"body":"crypto brothers and all of this,"},{"speaker":"Axel, Siam Piwat","startTime":1316.34,"endTime":1320.15,"body":"right. That, you know, I think"},{"speaker":"Axel, Siam Piwat","startTime":1320.15,"endTime":1324.29,"body":"that our business models beyond"},{"speaker":"Axel, Siam Piwat","startTime":1320.15,"endTime":1324.29,"body":"in the US a digitization space,"},{"speaker":"Axel, Siam Piwat","startTime":1325.37,"endTime":1331.67,"body":"smart contract space and so on,"},{"speaker":"Axel, Siam Piwat","startTime":1325.37,"endTime":1331.67,"body":"which which companies know they"},{"speaker":"Axel, Siam Piwat","startTime":1331.67,"endTime":1335.63,"body":"have to do and slowly start"},{"speaker":"Axel, Siam Piwat","startTime":1331.67,"endTime":1335.63,"body":"doing it. And I think that's"},{"speaker":"Axel, Siam Piwat","startTime":1335.63,"endTime":1340.19,"body":"going to be a bit of a medium"},{"speaker":"Axel, Siam Piwat","startTime":1335.63,"endTime":1340.19,"body":"term to for companies to"},{"speaker":"Axel, Siam Piwat","startTime":1340.19,"endTime":1340.94,"body":"transform"}]}