{"version":"1.0.0","segments":[{"speaker":"AIBP Intro","startTime":2.1,"endTime":6.18,"body":"The AIBP ASEAN B2B"},{"speaker":"AIBP Intro","startTime":2.1,"endTime":6.18,"body":"growth podcast is a series of"},{"speaker":"AIBP Intro","startTime":6.18,"endTime":9.75,"body":"fireside chats with business"},{"speaker":"AIBP Intro","startTime":6.18,"endTime":9.75,"body":"leaders in Southeast Asia"},{"speaker":"AIBP Intro","startTime":9.9,"endTime":14.25,"body":"focused on growth in the region."},{"speaker":"AIBP Intro","startTime":9.9,"endTime":14.25,"body":"Topics discussed include"},{"speaker":"AIBP Intro","startTime":14.25,"endTime":17.94,"body":"business strategy, sales and"},{"speaker":"AIBP Intro","startTime":14.25,"endTime":17.94,"body":"marketing, enterprise technology"},{"speaker":"AIBP Intro","startTime":17.97,"endTime":19.11,"body":"and innovation."},{"speaker":"Valerie Tan","startTime":28.03,"endTime":31.72,"body":"Hello and welcome"},{"speaker":"Valerie Tan","startTime":28.03,"endTime":31.72,"body":"to the AIBP growth podcast,"},{"speaker":"Valerie Tan","startTime":31.87,"endTime":34.18,"body":"where we sit down with"},{"speaker":"Valerie Tan","startTime":31.87,"endTime":34.18,"body":"individuals responsible for"},{"speaker":"Valerie Tan","startTime":34.18,"endTime":37.06,"body":"driving growth of their"},{"speaker":"Valerie Tan","startTime":34.18,"endTime":37.06,"body":"businesses here in Southeast"},{"speaker":"Valerie Tan","startTime":37.06,"endTime":40.63,"body":"Asia. My name is Valerie, and"},{"speaker":"Valerie Tan","startTime":37.06,"endTime":40.63,"body":"today we have with us, Khun"},{"speaker":"Valerie Tan","startTime":40.63,"endTime":44.44,"body":"Surachai HiranitiChai, EVP,"},{"speaker":"Valerie Tan","startTime":40.63,"endTime":44.44,"body":"digital technology and"},{"speaker":"Valerie Tan","startTime":44.44,"endTime":48.82,"body":"transformation at Big C. So Big"},{"speaker":"Valerie Tan","startTime":44.44,"endTime":48.82,"body":"C retail corporation is a modern"},{"speaker":"Valerie Tan","startTime":48.82,"endTime":51.25,"body":"retail, wholesale and"},{"speaker":"Valerie Tan","startTime":48.82,"endTime":51.25,"body":"traditional trade platform in"},{"speaker":"Valerie Tan","startTime":51.25,"endTime":54.64,"body":"Thailand and overseas, retailing"},{"speaker":"Valerie Tan","startTime":51.25,"endTime":54.64,"body":"a wide assortment of"},{"speaker":"Valerie Tan","startTime":54.64,"endTime":58.15,"body":"competitively priced products"},{"speaker":"Valerie Tan","startTime":54.64,"endTime":58.15,"body":"across online and offline sales"},{"speaker":"Valerie Tan","startTime":58.15,"endTime":61.96,"body":"channels across Thailand, Laos,"},{"speaker":"Valerie Tan","startTime":58.15,"endTime":61.96,"body":"Cambodia and Hong Kong, through"},{"speaker":"Valerie Tan","startTime":61.96,"endTime":65.08,"body":"large and small format retail"},{"speaker":"Valerie Tan","startTime":61.96,"endTime":65.08,"body":"stores, wholesale as well as"},{"speaker":"Valerie Tan","startTime":65.08,"endTime":70.12,"body":"specialty stores. So Big C was"},{"speaker":"Valerie Tan","startTime":65.08,"endTime":70.12,"body":"also a winner of the 2024 ASEAN"},{"speaker":"Valerie Tan","startTime":70.33,"endTime":73.69,"body":"Thailand enterprise innovation"},{"speaker":"Valerie Tan","startTime":70.33,"endTime":73.69,"body":"awards under the Data and AI"},{"speaker":"Valerie Tan","startTime":73.69,"endTime":78.46,"body":"category, with their case study"},{"speaker":"Valerie Tan","startTime":73.69,"endTime":78.46,"body":"on AI Powered Hub delivery model"},{"speaker":"Valerie Tan","startTime":78.61,"endTime":82.15,"body":"for truck utilization"},{"speaker":"Valerie Tan","startTime":78.61,"endTime":82.15,"body":"efficiency, which resulted in"},{"speaker":"Valerie Tan","startTime":82.15,"endTime":85.3,"body":"the establishment of 18 retail"},{"speaker":"Valerie Tan","startTime":82.15,"endTime":85.3,"body":"hubs, improved workload"},{"speaker":"Valerie Tan","startTime":85.33,"endTime":88.78,"body":"distribution and better"},{"speaker":"Valerie Tan","startTime":85.33,"endTime":88.78,"body":"utilization of delivery"},{"speaker":"Valerie Tan","startTime":88.78,"endTime":92.74,"body":"resources. Let's hear from Khun"},{"speaker":"Valerie Tan","startTime":88.78,"endTime":92.74,"body":"Surachai himself. Perhaps you"},{"speaker":"Valerie Tan","startTime":92.74,"endTime":94.6,"body":"may share a little bit more"},{"speaker":"Valerie Tan","startTime":92.74,"endTime":94.6,"body":"about your role, your"},{"speaker":"Valerie Tan","startTime":94.6,"endTime":97.03,"body":"background, a little bit about"},{"speaker":"Valerie Tan","startTime":94.6,"endTime":97.03,"body":"your current roles and"},{"speaker":"Valerie Tan","startTime":97.03,"endTime":99.97,"body":"responsibilities at Big C.  Khun"},{"speaker":"Valerie Tan","startTime":97.03,"endTime":99.97,"body":"Surachai , please."},{"speaker":"Surachai Hirannitichai - Big C","startTime":101.65,"endTime":105.25,"body":"Hi,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":101.65,"endTime":105.25,"body":"my name Surachai. My background"},{"speaker":"Surachai Hirannitichai - Big C","startTime":105.25,"endTime":108.91,"body":"is telecommunication"},{"speaker":"Surachai Hirannitichai - Big C","startTime":105.25,"endTime":108.91,"body":"engineering, working in the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":108.91,"endTime":114.16,"body":"mobile telecommunications and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":108.91,"endTime":114.16,"body":"then I changed my role to be the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":114.16,"endTime":119.56,"body":"IT of rating and charging and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":114.16,"endTime":119.56,"body":"also the front end developments"},{"speaker":"Surachai Hirannitichai - Big C","startTime":119.59,"endTime":127.6,"body":"in terms of our agents and also"},{"speaker":"Surachai Hirannitichai - Big C","startTime":119.59,"endTime":127.6,"body":"our customers. When I change my"},{"speaker":"Surachai Hirannitichai - Big C","startTime":127.6,"endTime":135.1,"body":"jobs to be on retail with Big C"},{"speaker":"Surachai Hirannitichai - Big C","startTime":127.6,"endTime":135.1,"body":"is very challenging task,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":135.34,"endTime":143.41,"body":"looking into the whole retail"},{"speaker":"Surachai Hirannitichai - Big C","startTime":135.34,"endTime":143.41,"body":"business value chain, and it's"},{"speaker":"Surachai Hirannitichai - Big C","startTime":143.41,"endTime":147.46,"body":"gave me opportunities to apply a"},{"speaker":"Surachai Hirannitichai - Big C","startTime":143.41,"endTime":147.46,"body":"lot of technologies, including"},{"speaker":"Surachai Hirannitichai - Big C","startTime":147.49,"endTime":149.32,"body":"AI into the business."},{"speaker":"Valerie Tan","startTime":152.6,"endTime":155.06,"body":"Thank you very much"},{"speaker":"Valerie Tan","startTime":152.6,"endTime":155.06,"body":"for that short introduction,"},{"speaker":"Valerie Tan","startTime":155.36,"endTime":158.12,"body":"maybe you can share a little bit"},{"speaker":"Valerie Tan","startTime":155.36,"endTime":158.12,"body":"more about your current role and"},{"speaker":"Valerie Tan","startTime":158.12,"endTime":162.16,"body":"responsibilities at EVP, digital"},{"speaker":"Valerie Tan","startTime":158.12,"endTime":162.16,"body":"technology and transformation at"},{"speaker":"Valerie Tan","startTime":162.16,"endTime":166.06,"body":"Big C as well as how this all"},{"speaker":"Valerie Tan","startTime":162.16,"endTime":166.06,"body":"positions within the overview of"},{"speaker":"Valerie Tan","startTime":166.06,"endTime":169.66,"body":"big C's business, and maybe it's"},{"speaker":"Valerie Tan","startTime":166.06,"endTime":169.66,"body":"current initiatives in history,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":172.09,"endTime":175.18,"body":"my"},{"speaker":"Surachai Hirannitichai - Big C","startTime":172.09,"endTime":175.18,"body":"role as EVP of digital"},{"speaker":"Surachai Hirannitichai - Big C","startTime":175.21,"endTime":179.92,"body":"technology and transformation,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":175.21,"endTime":179.92,"body":"starting with the responsibility"},{"speaker":"Surachai Hirannitichai - Big C","startTime":179.95,"endTime":184.6,"body":"of the online channel,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":179.95,"endTime":184.6,"body":"development of our E-commerce"},{"speaker":"Surachai Hirannitichai - Big C","startTime":184.6,"endTime":189.85,"body":"channels. So we responsible for"},{"speaker":"Surachai Hirannitichai - Big C","startTime":184.6,"endTime":189.85,"body":"the development of the platform"},{"speaker":"Surachai Hirannitichai - Big C","startTime":189.88,"endTime":194.23,"body":"e-commerce and also the front"},{"speaker":"Surachai Hirannitichai - Big C","startTime":189.88,"endTime":194.23,"body":"end applications. The whole team"},{"speaker":"Surachai Hirannitichai - Big C","startTime":194.44,"endTime":199.42,"body":"bear responsibilities for 100%"},{"speaker":"Surachai Hirannitichai - Big C","startTime":194.44,"endTime":199.42,"body":"in house, development of the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":199.45,"endTime":207.04,"body":"whole platform. Then I get"},{"speaker":"Surachai Hirannitichai - Big C","startTime":199.45,"endTime":207.04,"body":"additional responsibilities as a"},{"speaker":"Surachai Hirannitichai - Big C","startTime":207.04,"endTime":212.41,"body":"hybrid to look after the legacy"},{"speaker":"Surachai Hirannitichai - Big C","startTime":207.04,"endTime":212.41,"body":"system infrastructure as well,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":212.98,"endTime":219.43,"body":"in terms of the data centers,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":212.98,"endTime":219.43,"body":"the data platforms and also the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":219.43,"endTime":225.64,"body":"supply chains. Recently so to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":219.43,"endTime":225.64,"body":"bring our digital transformation"},{"speaker":"Surachai Hirannitichai - Big C","startTime":225.64,"endTime":231.97,"body":"from the E-commerce and bring it"},{"speaker":"Surachai Hirannitichai - Big C","startTime":225.64,"endTime":231.97,"body":"over to the legacy"},{"speaker":"Surachai Hirannitichai - Big C","startTime":231.97,"endTime":233.38,"body":"transformation as well."},{"speaker":"Valerie Tan","startTime":234.91,"endTime":236.98,"body":"Understand. Thank"},{"speaker":"Valerie Tan","startTime":234.91,"endTime":236.98,"body":"you very much for sharing. So"},{"speaker":"Valerie Tan","startTime":236.98,"endTime":239.65,"body":"looking at end to end, from"},{"speaker":"Valerie Tan","startTime":236.98,"endTime":239.65,"body":"Legacy all the way to newer"},{"speaker":"Valerie Tan","startTime":239.68,"endTime":244.09,"body":"digital implementations, yeah."},{"speaker":"Valerie Tan","startTime":239.68,"endTime":244.09,"body":"And I think along the same vein,"},{"speaker":"Valerie Tan","startTime":244.27,"endTime":247.21,"body":"could you maybe, along your"},{"speaker":"Valerie Tan","startTime":244.27,"endTime":247.21,"body":"experience, give us a brief"},{"speaker":"Valerie Tan","startTime":247.21,"endTime":251.62,"body":"overview of your opinion on the"},{"speaker":"Valerie Tan","startTime":247.21,"endTime":251.62,"body":"impact of digitalization, on"},{"speaker":"Valerie Tan","startTime":251.62,"endTime":254.56,"body":"developing digital solutions"},{"speaker":"Valerie Tan","startTime":251.62,"endTime":254.56,"body":"aligned to strategies for"},{"speaker":"Valerie Tan","startTime":254.56,"endTime":256.87,"body":"consumer facing businesses like"},{"speaker":"Valerie Tan","startTime":254.56,"endTime":256.87,"body":"Big C."},{"speaker":"Surachai Hirannitichai - Big C","startTime":257.74,"endTime":261.49,"body":"Yes,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":257.74,"endTime":261.49,"body":"I think we all can see the trend"},{"speaker":"Surachai Hirannitichai - Big C","startTime":261.55,"endTime":268.21,"body":"of the retails or groceries,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":261.55,"endTime":268.21,"body":"will more and more be online. So"},{"speaker":"Surachai Hirannitichai - Big C","startTime":268.21,"endTime":274.42,"body":"that's why Big C is starting to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":268.21,"endTime":274.42,"body":"to open this online channel for"},{"speaker":"Surachai Hirannitichai - Big C","startTime":274.42,"endTime":280.6,"body":"both the supermarket sizings and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":274.42,"endTime":280.6,"body":"also the grocery small grocery"},{"speaker":"Surachai Hirannitichai - Big C","startTime":280.6,"endTime":284.83,"body":"sizing as well, bundle it into"},{"speaker":"Surachai Hirannitichai - Big C","startTime":280.6,"endTime":284.83,"body":"the same application that we"},{"speaker":"Surachai Hirannitichai - Big C","startTime":284.83,"endTime":292.72,"body":"call Big C+ applications. So our"},{"speaker":"Surachai Hirannitichai - Big C","startTime":284.83,"endTime":292.72,"body":"that will bring a lot of digital"},{"speaker":"Surachai Hirannitichai - Big C","startTime":292.81,"endTime":299.65,"body":"digitalizations to develop these"},{"speaker":"Surachai Hirannitichai - Big C","startTime":292.81,"endTime":299.65,"body":"solutions. We have around six"},{"speaker":"Surachai Hirannitichai - Big C","startTime":299.65,"endTime":304.51,"body":"squad to do the in house"},{"speaker":"Surachai Hirannitichai - Big C","startTime":299.65,"endTime":304.51,"body":"development of back end and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":304.51,"endTime":310.9,"body":"front end. This will align with"},{"speaker":"Surachai Hirannitichai - Big C","startTime":304.51,"endTime":310.9,"body":"our strategies to be more"},{"speaker":"Surachai Hirannitichai - Big C","startTime":310.9,"endTime":317.92,"body":"online, but at the same times,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":310.9,"endTime":317.92,"body":"will help utilizing the legacy"},{"speaker":"Surachai Hirannitichai - Big C","startTime":317.95,"endTime":323.98,"body":"offline infrastructures. So as"},{"speaker":"Surachai Hirannitichai - Big C","startTime":317.95,"endTime":323.98,"body":"we discussed, we still using the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":323.98,"endTime":328.42,"body":"infrastructure of our"},{"speaker":"Surachai Hirannitichai - Big C","startTime":323.98,"endTime":328.42,"body":"supermarket and small size"},{"speaker":"Surachai Hirannitichai - Big C","startTime":328.45,"endTime":334.03,"body":"grocery store to deliver or"},{"speaker":"Surachai Hirannitichai - Big C","startTime":328.45,"endTime":334.03,"body":"fulfill the online transaction"},{"speaker":"Surachai Hirannitichai - Big C","startTime":334.03,"endTime":336.31,"body":"from our E-commerce customer."},{"speaker":"Valerie Tan","startTime":339.24,"endTime":342.0,"body":"And with regards"},{"speaker":"Valerie Tan","startTime":339.24,"endTime":342.0,"body":"to, you know, looking at making"},{"speaker":"Valerie Tan","startTime":342.0,"endTime":347.43,"body":"use of your current supermarkets"},{"speaker":"Valerie Tan","startTime":342.0,"endTime":347.43,"body":"as well as your current retail"},{"speaker":"Valerie Tan","startTime":347.52,"endTime":351.36,"body":"stores itself to fulfill your"},{"speaker":"Valerie Tan","startTime":347.52,"endTime":351.36,"body":"online as well as customer"},{"speaker":"Valerie Tan","startTime":351.36,"endTime":355.98,"body":"demands. How are you actually"},{"speaker":"Valerie Tan","startTime":351.36,"endTime":355.98,"body":"approaching this modernization"},{"speaker":"Valerie Tan","startTime":355.98,"endTime":359.34,"body":"of, say, Legacy retail systems,"},{"speaker":"Valerie Tan","startTime":355.98,"endTime":359.34,"body":"or even integrating legacy"},{"speaker":"Valerie Tan","startTime":359.34,"endTime":363.15,"body":"retail systems to enable Omni"},{"speaker":"Valerie Tan","startTime":359.34,"endTime":363.15,"body":"channel capabilities at Big C."},{"speaker":"Surachai Hirannitichai - Big C","startTime":365.07,"endTime":368.61,"body":"Yes,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":365.07,"endTime":368.61,"body":"very good question. We, since we"},{"speaker":"Surachai Hirannitichai - Big C","startTime":368.61,"endTime":373.11,"body":"need to integrate to the legacy"},{"speaker":"Surachai Hirannitichai - Big C","startTime":368.61,"endTime":373.11,"body":"system in this physical store,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":373.5,"endTime":380.28,"body":"we need to make sure that they"},{"speaker":"Surachai Hirannitichai - Big C","startTime":373.5,"endTime":380.28,"body":"modernize their architectures to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":380.31,"endTime":386.49,"body":"allow the necessary APIs micro"},{"speaker":"Surachai Hirannitichai - Big C","startTime":380.31,"endTime":386.49,"body":"service to be exposed to our"},{"speaker":"Surachai Hirannitichai - Big C","startTime":386.49,"endTime":391.26,"body":"E-commerce platform. The"},{"speaker":"Surachai Hirannitichai - Big C","startTime":386.49,"endTime":391.26,"body":"challenging is that all the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":392.01,"endTime":396.3,"body":"legacy infrastructure is still"},{"speaker":"Surachai Hirannitichai - Big C","startTime":392.01,"endTime":396.3,"body":"running on premise, whereby the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":396.3,"endTime":401.7,"body":"E commerce, the whole run on"},{"speaker":"Surachai Hirannitichai - Big C","startTime":396.3,"endTime":401.7,"body":"cloud. So with these hybrid"},{"speaker":"Surachai Hirannitichai - Big C","startTime":401.73,"endTime":407.97,"body":"architectures, we set up the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":401.73,"endTime":407.97,"body":"dedicated link between on prem"},{"speaker":"Surachai Hirannitichai - Big C","startTime":408.03,"endTime":413.94,"body":"and on cloud and open the point"},{"speaker":"Surachai Hirannitichai - Big C","startTime":408.03,"endTime":413.94,"body":"of sales API micro service to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":413.94,"endTime":419.43,"body":"allow the E-commerce platform to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":413.94,"endTime":419.43,"body":"call. That's where we start"},{"speaker":"Surachai Hirannitichai - Big C","startTime":419.49,"endTime":421.41,"body":"these hybrid journeys."},{"speaker":"Valerie Tan","startTime":422.26,"endTime":424.27,"body":"Understand. And you"},{"speaker":"Valerie Tan","startTime":422.26,"endTime":424.27,"body":"mentioned earlier that you're"},{"speaker":"Valerie Tan","startTime":424.27,"endTime":427.6,"body":"also looking at things around"},{"speaker":"Valerie Tan","startTime":424.27,"endTime":427.6,"body":"supply chain. So, from the back"},{"speaker":"Valerie Tan","startTime":427.6,"endTime":431.17,"body":"end to the front end. How does"},{"speaker":"Valerie Tan","startTime":427.6,"endTime":431.17,"body":"legacy systems actually affect"},{"speaker":"Valerie Tan","startTime":431.17,"endTime":434.74,"body":"the back end as well? You know,"},{"speaker":"Valerie Tan","startTime":431.17,"endTime":434.74,"body":"in addition to  just the front"},{"speaker":"Valerie Tan","startTime":434.74,"endTime":436.21,"body":"end POS systems."},{"speaker":"Surachai Hirannitichai - Big C","startTime":437.47,"endTime":440.89,"body":"The"},{"speaker":"Surachai Hirannitichai - Big C","startTime":437.47,"endTime":440.89,"body":"the current Big C supply chain"},{"speaker":"Surachai Hirannitichai - Big C","startTime":440.92,"endTime":445.93,"body":"management is very legacies. The"},{"speaker":"Surachai Hirannitichai - Big C","startTime":440.92,"endTime":445.93,"body":"way to integrate with them as of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":445.93,"endTime":450.34,"body":"now is by batch. And we run this"},{"speaker":"Surachai Hirannitichai - Big C","startTime":445.93,"endTime":450.34,"body":"batch interface every morning."},{"speaker":"Surachai Hirannitichai - Big C","startTime":451.09,"endTime":457.81,"body":"Somehow we need a more real time"},{"speaker":"Surachai Hirannitichai - Big C","startTime":451.09,"endTime":457.81,"body":"stock information and the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":457.81,"endTime":461.02,"body":"product master information,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":457.81,"endTime":461.02,"body":"pricing and everything more"},{"speaker":"Surachai Hirannitichai - Big C","startTime":461.02,"endTime":466.81,"body":"often. So what we're trying to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":461.02,"endTime":466.81,"body":"do is we embed with the message"},{"speaker":"Surachai Hirannitichai - Big C","startTime":466.81,"endTime":471.34,"body":"streaming technology such as"},{"speaker":"Surachai Hirannitichai - Big C","startTime":466.81,"endTime":471.34,"body":"Kafka, so all the change in the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":471.37,"endTime":478.06,"body":"legacy system will stream to the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":471.37,"endTime":478.06,"body":"E commerce online platform. So"},{"speaker":"Surachai Hirannitichai - Big C","startTime":478.12,"endTime":482.47,"body":"technology will will help"},{"speaker":"Surachai Hirannitichai - Big C","startTime":478.12,"endTime":482.47,"body":"overcome this kind of problem"},{"speaker":"Surachai Hirannitichai - Big C","startTime":482.86,"endTime":488.17,"body":"for the legacy and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":482.86,"endTime":488.17,"body":"digitalization integrations."},{"speaker":"Valerie Tan","startTime":488.81,"endTime":491.57,"body":"Understand. Thank"},{"speaker":"Valerie Tan","startTime":488.81,"endTime":491.57,"body":"you for elaborating a little bit"},{"speaker":"Valerie Tan","startTime":491.57,"endTime":494.21,"body":"more about that. And you"},{"speaker":"Valerie Tan","startTime":491.57,"endTime":494.21,"body":"mentioned briefly about a"},{"speaker":"Valerie Tan","startTime":494.21,"endTime":497.93,"body":"challenge you know, of looking"},{"speaker":"Valerie Tan","startTime":494.21,"endTime":497.93,"body":"at hybrid model, so some of your"},{"speaker":"Valerie Tan","startTime":498.23,"endTime":501.14,"body":"applications are on prem and"},{"speaker":"Valerie Tan","startTime":498.23,"endTime":501.14,"body":"then some on Cloud. What are the"},{"speaker":"Valerie Tan","startTime":501.38,"endTime":505.46,"body":"biggest challenges? You know, in"},{"speaker":"Valerie Tan","startTime":501.38,"endTime":505.46,"body":"addition to this, integrating"},{"speaker":"Valerie Tan","startTime":505.46,"endTime":508.79,"body":"online and offline systems that"},{"speaker":"Valerie Tan","startTime":505.46,"endTime":508.79,"body":"you have faced at Big C."},{"speaker":"Surachai Hirannitichai - Big C","startTime":510.73,"endTime":514.15,"body":"We"},{"speaker":"Surachai Hirannitichai - Big C","startTime":510.73,"endTime":514.15,"body":"not facing much of the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":514.15,"endTime":520.27,"body":"challenge, maybe because of the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":514.15,"endTime":520.27,"body":"mindset, even though the legacy"},{"speaker":"Surachai Hirannitichai - Big C","startTime":520.27,"endTime":524.41,"body":"system has have, haven't been"},{"speaker":"Surachai Hirannitichai - Big C","startTime":520.27,"endTime":524.41,"body":"transformed for several years,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":524.59,"endTime":529.87,"body":"but the mindset of our people is"},{"speaker":"Surachai Hirannitichai - Big C","startTime":524.59,"endTime":529.87,"body":"quite ready to do so. So what"},{"speaker":"Surachai Hirannitichai - Big C","startTime":529.9,"endTime":535.33,"body":"we're trying to do is we, we"},{"speaker":"Surachai Hirannitichai - Big C","startTime":529.9,"endTime":535.33,"body":"equip the legacy system with a"},{"speaker":"Surachai Hirannitichai - Big C","startTime":535.33,"endTime":540.55,"body":"plug in or a bus, you can call"},{"speaker":"Surachai Hirannitichai - Big C","startTime":535.33,"endTime":540.55,"body":"it a bridge, that make the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":540.55,"endTime":546.52,"body":"legacy APIs into the micro"},{"speaker":"Surachai Hirannitichai - Big C","startTime":540.55,"endTime":546.52,"body":"service APIs for both the batch"},{"speaker":"Surachai Hirannitichai - Big C","startTime":546.55,"endTime":551.86,"body":"interface and online interface."},{"speaker":"Surachai Hirannitichai - Big C","startTime":546.55,"endTime":551.86,"body":"That's why we can integrate with"},{"speaker":"Surachai Hirannitichai - Big C","startTime":552.07,"endTime":556.93,"body":"with their system quite fast and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":552.07,"endTime":556.93,"body":"make the online E-commerce up"},{"speaker":"Surachai Hirannitichai - Big C","startTime":556.93,"endTime":559.36,"body":"and running in only a few"},{"speaker":"Surachai Hirannitichai - Big C","startTime":556.93,"endTime":559.36,"body":"months."},{"speaker":"Valerie Tan","startTime":560.32,"endTime":563.02,"body":"So the people are"},{"speaker":"Valerie Tan","startTime":560.32,"endTime":563.02,"body":"very supportive of the new"},{"speaker":"Valerie Tan","startTime":563.02,"endTime":566.68,"body":"plugins that you're using to"},{"speaker":"Valerie Tan","startTime":563.02,"endTime":566.68,"body":"actually enable this change as"},{"speaker":"Valerie Tan","startTime":566.68,"endTime":570.88,"body":"well. And in terms of, you know,"},{"speaker":"Valerie Tan","startTime":566.68,"endTime":570.88,"body":"you mentioned earlier, you are"},{"speaker":"Valerie Tan","startTime":570.88,"endTime":575.65,"body":"looking at some APIs you are"},{"speaker":"Valerie Tan","startTime":570.88,"endTime":575.65,"body":"using to bridge this gap between"},{"speaker":"Valerie Tan","startTime":575.65,"endTime":579.82,"body":"the online and offline. Is this"},{"speaker":"Valerie Tan","startTime":575.65,"endTime":579.82,"body":"is similar within what you're"},{"speaker":"Valerie Tan","startTime":579.82,"endTime":583.6,"body":"doing for legacy and modern"},{"speaker":"Valerie Tan","startTime":579.82,"endTime":583.6,"body":"retail systems as well, and also"},{"speaker":"Valerie Tan","startTime":583.6,"endTime":587.02,"body":"for the supply chain. And how"},{"speaker":"Valerie Tan","startTime":583.6,"endTime":587.02,"body":"are you actually balancing this"},{"speaker":"Valerie Tan","startTime":587.02,"endTime":589.99,"body":"need to actually maintain"},{"speaker":"Valerie Tan","startTime":587.02,"endTime":589.99,"body":"existing operations while also"},{"speaker":"Valerie Tan","startTime":589.99,"endTime":593.35,"body":"driving digital transformations?"},{"speaker":"Valerie Tan","startTime":589.99,"endTime":593.35,"body":"Because it seems like there's"},{"speaker":"Valerie Tan","startTime":593.35,"endTime":595.75,"body":"two different areas, but there's"},{"speaker":"Valerie Tan","startTime":593.35,"endTime":595.75,"body":"also the bridge that you're"},{"speaker":"Valerie Tan","startTime":595.75,"endTime":600.16,"body":"building within them. So what is"},{"speaker":"Valerie Tan","startTime":595.75,"endTime":600.16,"body":"what goes into maintaining, as"},{"speaker":"Valerie Tan","startTime":600.16,"endTime":603.04,"body":"well as driving new"},{"speaker":"Valerie Tan","startTime":600.16,"endTime":603.04,"body":"digitalization."},{"speaker":"Surachai Hirannitichai - Big C","startTime":604.18,"endTime":607.42,"body":"Very"},{"speaker":"Surachai Hirannitichai - Big C","startTime":604.18,"endTime":607.42,"body":"good question. We need to access"},{"speaker":"Surachai Hirannitichai - Big C","startTime":607.45,"endTime":613.33,"body":"the system as an end to end, and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":607.45,"endTime":613.33,"body":"also we need to interview our"},{"speaker":"Surachai Hirannitichai - Big C","startTime":613.36,"endTime":618.04,"body":"stakeholders, especially on the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":613.36,"endTime":618.04,"body":"business side, what they need to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":618.04,"endTime":622.93,"body":"change? What is their pin point?"},{"speaker":"Surachai Hirannitichai - Big C","startTime":618.04,"endTime":622.93,"body":"And we find out that some of the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":622.93,"endTime":627.46,"body":"legacy system, we need to keep"},{"speaker":"Surachai Hirannitichai - Big C","startTime":622.93,"endTime":627.46,"body":"it there, because there's a lot"},{"speaker":"Surachai Hirannitichai - Big C","startTime":627.49,"endTime":634.51,"body":"of like customizations or big C"},{"speaker":"Surachai Hirannitichai - Big C","startTime":627.49,"endTime":634.51,"body":"or logics, has put in the system"},{"speaker":"Surachai Hirannitichai - Big C","startTime":634.51,"endTime":639.37,"body":"for so many years to transform"},{"speaker":"Surachai Hirannitichai - Big C","startTime":634.51,"endTime":639.37,"body":"it in one time might be a lot of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":639.37,"endTime":645.19,"body":"words to do. So for that"},{"speaker":"Surachai Hirannitichai - Big C","startTime":639.37,"endTime":645.19,"body":"categories, what we trying to do"},{"speaker":"Surachai Hirannitichai - Big C","startTime":645.25,"endTime":651.79,"body":"is we trying to create the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":645.25,"endTime":651.79,"body":"additional layers to make the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":651.79,"endTime":656.56,"body":"legacies behind that bus and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":651.79,"endTime":656.56,"body":"make the bus to be a micro"},{"speaker":"Surachai Hirannitichai - Big C","startTime":656.56,"endTime":662.08,"body":"service API that other system"},{"speaker":"Surachai Hirannitichai - Big C","startTime":656.56,"endTime":662.08,"body":"can call, but for the system"},{"speaker":"Surachai Hirannitichai - Big C","startTime":662.08,"endTime":666.64,"body":"that user already agreed to do a"},{"speaker":"Surachai Hirannitichai - Big C","startTime":662.08,"endTime":666.64,"body":"transform, we will transform as"},{"speaker":"Surachai Hirannitichai - Big C","startTime":666.64,"endTime":671.26,"body":"a whole, like upgrade the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":666.64,"endTime":671.26,"body":"system, or sourcing and other"},{"speaker":"Surachai Hirannitichai - Big C","startTime":671.47,"endTime":677.44,"body":"solutions to replace that. So"},{"speaker":"Surachai Hirannitichai - Big C","startTime":671.47,"endTime":677.44,"body":"there's two track as we speaking"},{"speaker":"Surachai Hirannitichai - Big C","startTime":677.44,"endTime":677.59,"body":"of"},{"speaker":"Valerie Tan","startTime":678.72,"endTime":680.78,"body":"Now, you mentioned"},{"speaker":"Valerie Tan","startTime":678.72,"endTime":680.78,"body":"there are some areas or some"},{"speaker":"Valerie Tan","startTime":680.78,"endTime":684.38,"body":"legacy processes or systems that"},{"speaker":"Valerie Tan","startTime":680.78,"endTime":684.38,"body":"you have to keep in place"},{"speaker":"Valerie Tan","startTime":684.38,"endTime":688.1,"body":"because people already have been"},{"speaker":"Valerie Tan","startTime":684.38,"endTime":688.1,"body":"using it and it's necessary for"},{"speaker":"Valerie Tan","startTime":688.1,"endTime":692.24,"body":"the business. What are some of"},{"speaker":"Valerie Tan","startTime":688.1,"endTime":692.24,"body":"these areas? And the second part"},{"speaker":"Valerie Tan","startTime":692.24,"endTime":695.42,"body":"will be more of what are some"},{"speaker":"Valerie Tan","startTime":692.24,"endTime":695.42,"body":"areas that you can actually"},{"speaker":"Valerie Tan","startTime":695.42,"endTime":699.44,"body":"digitally transform at Big C,"},{"speaker":"Valerie Tan","startTime":695.42,"endTime":699.44,"body":"okay,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":700.14,"endTime":701.01,"body":"so,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":707.18,"endTime":712.1,"body":"the categories that we need to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":707.18,"endTime":712.1,"body":"maintain are, for example, is"},{"speaker":"Surachai Hirannitichai - Big C","startTime":712.1,"endTime":716.99,"body":"like our ERP system. So the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":712.1,"endTime":716.99,"body":"Enterprise Resource Planning"},{"speaker":"Surachai Hirannitichai - Big C","startTime":717.02,"endTime":723.35,"body":"that related to financials, we"},{"speaker":"Surachai Hirannitichai - Big C","startTime":717.02,"endTime":723.35,"body":"need to keep it there, but the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":724.4,"endTime":727.82,"body":"supply chain management that"},{"speaker":"Surachai Hirannitichai - Big C","startTime":724.4,"endTime":727.82,"body":"require a lot of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":727.82,"endTime":734.06,"body":"transformations. Our first phase"},{"speaker":"Surachai Hirannitichai - Big C","startTime":727.82,"endTime":734.06,"body":"is to bring in the plug in AI in"},{"speaker":"Surachai Hirannitichai - Big C","startTime":734.06,"endTime":739.04,"body":"order to do the more accurate"},{"speaker":"Surachai Hirannitichai - Big C","startTime":734.06,"endTime":739.04,"body":"forecasting using those"},{"speaker":"Surachai Hirannitichai - Big C","startTime":739.28,"endTime":743.15,"body":"additional plug in and we not"},{"speaker":"Surachai Hirannitichai - Big C","startTime":739.28,"endTime":743.15,"body":"transform the system yet. And"},{"speaker":"Surachai Hirannitichai - Big C","startTime":743.15,"endTime":748.31,"body":"gradually, we try to explain to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":743.15,"endTime":748.31,"body":"our business user the benefit of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":748.49,"endTime":755.66,"body":"this AI logic added on to their"},{"speaker":"Surachai Hirannitichai - Big C","startTime":748.49,"endTime":755.66,"body":"current legacy system. And then"},{"speaker":"Surachai Hirannitichai - Big C","startTime":755.69,"endTime":759.71,"body":"we discuss together and come up"},{"speaker":"Surachai Hirannitichai - Big C","startTime":755.69,"endTime":759.71,"body":"with the agreement that if we"},{"speaker":"Surachai Hirannitichai - Big C","startTime":759.74,"endTime":764.03,"body":"upgrade the whole system, or"},{"speaker":"Surachai Hirannitichai - Big C","startTime":759.74,"endTime":764.03,"body":"replace the whole system, we"},{"speaker":"Surachai Hirannitichai - Big C","startTime":764.06,"endTime":773.42,"body":"could have more AIML, the new"},{"speaker":"Surachai Hirannitichai - Big C","startTime":764.06,"endTime":773.42,"body":"technologies that help them to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":773.42,"endTime":778.76,"body":"be more efficiency, to forecast"},{"speaker":"Surachai Hirannitichai - Big C","startTime":773.42,"endTime":778.76,"body":"more accurate, and that's the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":778.76,"endTime":782.45,"body":"way we convince our business"},{"speaker":"Surachai Hirannitichai - Big C","startTime":778.76,"endTime":782.45,"body":"user to agree on the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":782.45,"endTime":783.35,"body":"transformation."},{"speaker":"Valerie Tan","startTime":784.5,"endTime":787.2,"body":"Understand, and you"},{"speaker":"Valerie Tan","startTime":784.5,"endTime":787.2,"body":"touched upon a little bit about"},{"speaker":"Valerie Tan","startTime":787.23,"endTime":790.47,"body":"AIML, which brings me very"},{"speaker":"Valerie Tan","startTime":787.23,"endTime":790.47,"body":"nicely to my next question,"},{"speaker":"Valerie Tan","startTime":790.47,"endTime":794.88,"body":"actually, related to the winning"},{"speaker":"Valerie Tan","startTime":790.47,"endTime":794.88,"body":"project at the ASEAN enterprise"},{"speaker":"Valerie Tan","startTime":794.88,"endTime":798.42,"body":"Innovation Awards. What were the"},{"speaker":"Valerie Tan","startTime":794.88,"endTime":798.42,"body":"key drivers you know, behind big"},{"speaker":"Valerie Tan","startTime":798.42,"endTime":802.56,"body":"C's decision to implement AI"},{"speaker":"Valerie Tan","startTime":798.42,"endTime":802.56,"body":"powered solutions for order and"},{"speaker":"Valerie Tan","startTime":802.56,"endTime":805.35,"body":"fulfillment delivery"},{"speaker":"Valerie Tan","startTime":802.56,"endTime":805.35,"body":"optimization in particular."},{"speaker":"Surachai Hirannitichai - Big C","startTime":805.0,"endTime":810.04,"body":"Yes,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":805.0,"endTime":810.04,"body":"during our first phase"},{"speaker":"Surachai Hirannitichai - Big C","startTime":810.07,"endTime":815.05,"body":"implementation of our"},{"speaker":"Surachai Hirannitichai - Big C","startTime":810.07,"endTime":815.05,"body":"E-commerce, we try, as you know,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":815.05,"endTime":820.87,"body":"we will use the the legacy"},{"speaker":"Surachai Hirannitichai - Big C","startTime":815.05,"endTime":820.87,"body":"infrastructure of our store,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":821.56,"endTime":826.78,"body":"either bigger size or smaller"},{"speaker":"Surachai Hirannitichai - Big C","startTime":821.56,"endTime":826.78,"body":"size, and we monitor the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":826.78,"endTime":833.14,"body":"statistic. We found that there's"},{"speaker":"Surachai Hirannitichai - Big C","startTime":826.78,"endTime":833.14,"body":"a lot of costs in terms of last"},{"speaker":"Surachai Hirannitichai - Big C","startTime":833.14,"endTime":841.21,"body":"mile deliveries, and even though"},{"speaker":"Surachai Hirannitichai - Big C","startTime":833.14,"endTime":841.21,"body":"we put a lot more trucks that to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":841.21,"endTime":846.7,"body":"make sure that the delivery to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":841.21,"endTime":846.7,"body":"our end customer is enough, but"},{"speaker":"Surachai Hirannitichai - Big C","startTime":846.7,"endTime":851.32,"body":"we still find that the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":846.7,"endTime":851.32,"body":"satisfaction score or the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":851.35,"endTime":859.33,"body":"delivery completions is not"},{"speaker":"Surachai Hirannitichai - Big C","startTime":851.35,"endTime":859.33,"body":"better than what we expect. So"},{"speaker":"Surachai Hirannitichai - Big C","startTime":859.36,"endTime":865.03,"body":"we try to find the ways that how"},{"speaker":"Surachai Hirannitichai - Big C","startTime":859.36,"endTime":865.03,"body":"we balancing for both the truck"},{"speaker":"Surachai Hirannitichai - Big C","startTime":865.03,"endTime":869.14,"body":"utilization, the cost for our"},{"speaker":"Surachai Hirannitichai - Big C","startTime":865.03,"endTime":869.14,"body":"last mile deliveries and also to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":869.14,"endTime":875.53,"body":"gain customer satisfaction as"},{"speaker":"Surachai Hirannitichai - Big C","startTime":869.14,"endTime":875.53,"body":"well, and we seeking for the the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":875.83,"endTime":882.76,"body":"technologies or AI. To make sure"},{"speaker":"Surachai Hirannitichai - Big C","startTime":875.83,"endTime":882.76,"body":"that our delivery is within the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":882.76,"endTime":888.7,"body":"boundary of the coverage of the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":882.76,"endTime":888.7,"body":"store is not overlapping, and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":888.7,"endTime":894.43,"body":"also the kilometers or the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":888.7,"endTime":894.43,"body":"distance from that store to our"},{"speaker":"Surachai Hirannitichai - Big C","startTime":894.43,"endTime":900.64,"body":"end customer has been calculated"},{"speaker":"Surachai Hirannitichai - Big C","startTime":894.43,"endTime":900.64,"body":"accurately,to make sure that the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":900.67,"endTime":906.82,"body":"delivery times of each order is"},{"speaker":"Surachai Hirannitichai - Big C","startTime":900.67,"endTime":906.82,"body":"within the SOA doing. So we"},{"speaker":"Surachai Hirannitichai - Big C","startTime":906.82,"endTime":914.14,"body":"apply the AIML for so called"},{"speaker":"Surachai Hirannitichai - Big C","startTime":906.82,"endTime":914.14,"body":"delivery hubs. Hub models that"},{"speaker":"Surachai Hirannitichai - Big C","startTime":914.71,"endTime":919.54,"body":"doing the polygon service area"},{"speaker":"Surachai Hirannitichai - Big C","startTime":914.71,"endTime":919.54,"body":"of its specific store not"},{"speaker":"Surachai Hirannitichai - Big C","startTime":919.54,"endTime":923.77,"body":"overlap each other, and we are"},{"speaker":"Surachai Hirannitichai - Big C","startTime":919.54,"endTime":923.77,"body":"able to put some additional"},{"speaker":"Surachai Hirannitichai - Big C","startTime":923.77,"endTime":927.37,"body":"conditions, like number of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":923.77,"endTime":927.37,"body":"orders that each store can"},{"speaker":"Surachai Hirannitichai - Big C","startTime":927.37,"endTime":932.98,"body":"handl. The coverage areas that"},{"speaker":"Surachai Hirannitichai - Big C","startTime":927.37,"endTime":932.98,"body":"we don't want to cross the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":932.98,"endTime":938.56,"body":"rivers of Bangkok. Bangkok have"},{"speaker":"Surachai Hirannitichai - Big C","startTime":932.98,"endTime":938.56,"body":"a very long rivers cutting"},{"speaker":"Surachai Hirannitichai - Big C","startTime":938.56,"endTime":943.99,"body":"across, so called rivers,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":938.56,"endTime":943.99,"body":"crossing the rivers cost extra"},{"speaker":"Surachai Hirannitichai - Big C","startTime":944.02,"endTime":949.6,"body":"distance, and also making the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":944.02,"endTime":949.6,"body":"delivery time longer. So all"},{"speaker":"Surachai Hirannitichai - Big C","startTime":949.63,"endTime":953.35,"body":"this condition, we put in the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":949.63,"endTime":953.35,"body":"AIML, and it's come up with the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":953.53,"endTime":958.72,"body":"more accurate coverage of its"},{"speaker":"Surachai Hirannitichai - Big C","startTime":953.53,"endTime":958.72,"body":"stock. And after we implement we"},{"speaker":"Surachai Hirannitichai - Big C","startTime":958.72,"endTime":963.61,"body":"again measure the result, we"},{"speaker":"Surachai Hirannitichai - Big C","startTime":958.72,"endTime":963.61,"body":"found that the utilization of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":963.61,"endTime":969.49,"body":"our truck is better. We can"},{"speaker":"Surachai Hirannitichai - Big C","startTime":963.61,"endTime":969.49,"body":"reduce several number of trucks"},{"speaker":"Surachai Hirannitichai - Big C","startTime":969.55,"endTime":974.11,"body":"that we save per year, and also"},{"speaker":"Surachai Hirannitichai - Big C","startTime":969.55,"endTime":974.11,"body":"the satisfaction of our customer"},{"speaker":"Surachai Hirannitichai - Big C","startTime":974.38,"endTime":978.46,"body":"is increased as well. The"},{"speaker":"Surachai Hirannitichai - Big C","startTime":974.38,"endTime":978.46,"body":"delivery on time is better."},{"speaker":"Surachai Hirannitichai - Big C","startTime":979.15,"endTime":982.42,"body":"Complaint to our call center is"},{"speaker":"Surachai Hirannitichai - Big C","startTime":979.15,"endTime":982.42,"body":"reduced."},{"speaker":"Valerie Tan","startTime":983.78,"endTime":986.72,"body":"And those are quite"},{"speaker":"Valerie Tan","startTime":983.78,"endTime":986.72,"body":"interesting outcomes, I think,"},{"speaker":"Valerie Tan","startTime":986.84,"endTime":990.62,"body":"especially the one where you"},{"speaker":"Valerie Tan","startTime":986.84,"endTime":990.62,"body":"avoid rivers in Bangkok. I think"},{"speaker":"Valerie Tan","startTime":990.62,"endTime":995.96,"body":"that's quite specific and"},{"speaker":"Valerie Tan","startTime":990.62,"endTime":995.96,"body":"localized to Bangkok itself. And"},{"speaker":"Valerie Tan","startTime":996.02,"endTime":998.66,"body":"you know, would like to delve a"},{"speaker":"Valerie Tan","startTime":996.02,"endTime":998.66,"body":"little bit more into when you"},{"speaker":"Valerie Tan","startTime":998.66,"endTime":1002.46,"body":"mentioned the use of data to"},{"speaker":"Valerie Tan","startTime":998.66,"endTime":1002.46,"body":"actually train all these models,"},{"speaker":"Valerie Tan","startTime":1002.46,"endTime":1004.68,"body":"right? What types of data were"},{"speaker":"Valerie Tan","startTime":1002.46,"endTime":1004.68,"body":"you working on? Were they"},{"speaker":"Valerie Tan","startTime":1004.68,"endTime":1009.42,"body":"qualitative, quantitative, and"},{"speaker":"Valerie Tan","startTime":1004.68,"endTime":1009.42,"body":"you know, during the process of"},{"speaker":"Valerie Tan","startTime":1009.42,"endTime":1014.16,"body":"that, were there any challenges"},{"speaker":"Valerie Tan","startTime":1009.42,"endTime":1014.16,"body":"that you managed to resolve that"},{"speaker":"Valerie Tan","startTime":1014.16,"endTime":1017.22,"body":"actually enabled you to make use"},{"speaker":"Valerie Tan","startTime":1014.16,"endTime":1017.22,"body":"of the data itself that you"},{"speaker":"Valerie Tan","startTime":1017.22,"endTime":1018.42,"body":"needed for this solution?"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1020.04,"endTime":1024.87,"body":"The"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1020.04,"endTime":1024.87,"body":"majority of the data, as we use"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1024.87,"endTime":1029.85,"body":"the quantitative datas that we"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1024.87,"endTime":1029.85,"body":"collect from our E-commerce"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1029.85,"endTime":1037.17,"body":"system, so the number of orders"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1029.85,"endTime":1037.17,"body":"that each store can handle. The"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1037.2,"endTime":1041.52,"body":"order history in the past, the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1037.2,"endTime":1041.52,"body":"time that the order has been"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1041.52,"endTime":1047.85,"body":"delivered, all the KPIs that"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1041.52,"endTime":1047.85,"body":"delivery on time and order"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1047.85,"endTime":1053.1,"body":"fulfillmentsuccess, those kind"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1047.85,"endTime":1053.1,"body":"of thing, we put it together and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1053.1,"endTime":1060.6,"body":"putting in this AIML algorithm,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1053.1,"endTime":1060.6,"body":"and using the so called the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1060.63,"endTime":1067.02,"body":"artist tool in order to plot it"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1060.63,"endTime":1067.02,"body":"accurately on the on the on the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1067.02,"endTime":1071.61,"body":"map and come up with the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1067.02,"endTime":1071.61,"body":"coverage areas. Also need to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1071.64,"endTime":1076.68,"body":"thanks to our corresponding"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1071.64,"endTime":1076.68,"body":"business unit that they also"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1076.68,"endTime":1082.62,"body":"collaborate with each store to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1076.68,"endTime":1082.62,"body":"provide the conditions or"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1082.65,"endTime":1086.52,"body":"additional parameters of each"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1082.65,"endTime":1086.52,"body":"store, like number of staff,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1086.61,"endTime":1091.2,"body":"number of order they can handle"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1086.61,"endTime":1091.2,"body":"at certain period of time, all"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1091.2,"endTime":1096.18,"body":"those information also necessary"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1091.2,"endTime":1096.18,"body":"to identify the coverage of each"},{"speaker":"Valerie Tan","startTime":1096.0,"endTime":1101.7,"body":"So it's both data"},{"speaker":"Valerie Tan","startTime":1096.0,"endTime":1101.7,"body":"that's derived from user"},{"speaker":"Valerie Tan","startTime":1096.24,"endTime":1096.96,"body":"store."},{"speaker":"Valerie Tan","startTime":1101.7,"endTime":1104.7,"body":"activity, as well as hearing"},{"speaker":"Valerie Tan","startTime":1101.7,"endTime":1104.7,"body":"from the internal business users"},{"speaker":"Valerie Tan","startTime":1104.7,"endTime":1107.4,"body":"themselves. What are the"},{"speaker":"Valerie Tan","startTime":1104.7,"endTime":1107.4,"body":"challenges and how they can cope"},{"speaker":"Valerie Tan","startTime":1107.4,"endTime":1111.99,"body":"with all of this solutions that"},{"speaker":"Valerie Tan","startTime":1107.4,"endTime":1111.99,"body":"you're developing, and that"},{"speaker":"Valerie Tan","startTime":1111.99,"endTime":1115.35,"body":"actually also brings me to my"},{"speaker":"Valerie Tan","startTime":1111.99,"endTime":1115.35,"body":"next question with regards to"},{"speaker":"Valerie Tan","startTime":1115.35,"endTime":1118.92,"body":"the potential for data and AI."},{"speaker":"Valerie Tan","startTime":1115.35,"endTime":1118.92,"body":"You know, what other areas"},{"speaker":"Valerie Tan","startTime":1118.92,"endTime":1122.82,"body":"within the big C business"},{"speaker":"Valerie Tan","startTime":1118.92,"endTime":1122.82,"body":"operations or even initiatives."},{"speaker":"Valerie Tan","startTime":1122.97,"endTime":1127.86,"body":"Do you see potential for AI and"},{"speaker":"Valerie Tan","startTime":1122.97,"endTime":1127.86,"body":"Data analytics to drive growth"},{"speaker":"Valerie Tan","startTime":1127.89,"endTime":1130.95,"body":"or even drive innovation in the"},{"speaker":"Valerie Tan","startTime":1127.89,"endTime":1130.95,"body":"organization?"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1132.64,"endTime":1135.88,"body":"This"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1132.64,"endTime":1135.88,"body":"is a very good questions, and I"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1135.88,"endTime":1140.77,"body":"see a huge opportunities"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1135.88,"endTime":1140.77,"body":"bringing in the data analytics"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1140.8,"endTime":1147.88,"body":"to our company, and that's where"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1140.8,"endTime":1147.88,"body":"our CIO, she's talking about,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1147.91,"endTime":1153.73,"body":"our data driven organization and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1147.91,"endTime":1153.73,"body":"AI transformation strategies,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1155.11,"endTime":1161.08,"body":"after the success of our"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1155.11,"endTime":1161.08,"body":"projects with AIBP Awards, bring"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1161.11,"endTime":1165.16,"body":"a lot of attention to our"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1161.11,"endTime":1165.16,"body":"companies, and a lot of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1165.16,"endTime":1171.97,"body":"department contact me to help"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1165.16,"endTime":1171.97,"body":"them making the data mark that"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1172.36,"endTime":1176.62,"body":"they want to collect all the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1172.36,"endTime":1176.62,"body":"information, and we provide the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1176.65,"endTime":1183.43,"body":"analytics tool for them for self"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1176.65,"endTime":1183.43,"body":"service data analytics to serve"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1183.43,"endTime":1188.08,"body":"their needs. For example, the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1183.43,"endTime":1188.08,"body":"loss prevention. They want to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1188.23,"endTime":1193.54,"body":"look into the data collections"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1188.23,"endTime":1193.54,"body":"to determine loss before it"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1193.54,"endTime":1199.87,"body":"happened, as an indicator for"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1193.54,"endTime":1199.87,"body":"them to look after his store and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1199.87,"endTime":1204.31,"body":"another department, is supply"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1199.87,"endTime":1204.31,"body":"chain management that they want"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1204.31,"endTime":1209.68,"body":"to look into the more accurate"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1204.31,"endTime":1209.68,"body":"demand forecasting of each store"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1209.71,"endTime":1215.26,"body":"for specific category, like"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1209.71,"endTime":1215.26,"body":"fresh food. And there's a lot of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1215.26,"endTime":1221.14,"body":"demand now we bringing the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1215.26,"endTime":1221.14,"body":"attention to the company, and as"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1221.14,"endTime":1227.86,"body":"I told you, I think Big C, they"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1221.14,"endTime":1227.86,"body":"very open to this change and"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1227.89,"endTime":1231.67,"body":"open to the transformation. It"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1227.89,"endTime":1231.67,"body":"just that they might need"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1231.67,"endTime":1235.57,"body":"someone to drive or help them in"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1231.67,"endTime":1235.57,"body":"terms of technology, that's"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1235.57,"endTime":1239.02,"body":"where my roles match into this"},{"speaker":"Valerie Tan","startTime":1240.13,"endTime":1242.83,"body":"Understand, I hope"},{"speaker":"Valerie Tan","startTime":1240.13,"endTime":1242.83,"body":"this role is something very"},{"speaker":"Valerie Tan","startTime":1242.83,"endTime":1245.2,"body":"exciting and doesn't give you"},{"speaker":"Valerie Tan","startTime":1242.83,"endTime":1245.2,"body":"and that's also very"},{"speaker":"Valerie Tan","startTime":1245.2,"endTime":1247.15,"body":"interesting. You know, you"},{"speaker":"Valerie Tan","startTime":1245.2,"endTime":1247.15,"body":"mentioned some key areas are"},{"speaker":"Valerie Tan","startTime":1247.15,"endTime":1249.73,"body":"looking at loss prevention,"},{"speaker":"Valerie Tan","startTime":1247.15,"endTime":1249.73,"body":"supply chain departments. I'm"},{"speaker":"Valerie Tan","startTime":1249.73,"endTime":1252.64,"body":"sure there are a lot of other"},{"speaker":"Valerie Tan","startTime":1249.73,"endTime":1252.64,"body":"departments within operations of"},{"speaker":"Valerie Tan","startTime":1252.64,"endTime":1256.75,"body":"Big C that would benefit from"},{"speaker":"Valerie Tan","startTime":1252.64,"endTime":1256.75,"body":"this data driven organization."},{"speaker":"Valerie Tan","startTime":1257.05,"endTime":1260.68,"body":"What are some key metrics that"},{"speaker":"Valerie Tan","startTime":1257.05,"endTime":1260.68,"body":"you know will demonstrate that"},{"speaker":"Valerie Tan","startTime":1260.68,"endTime":1263.8,"body":"success of your digital"},{"speaker":"Valerie Tan","startTime":1260.68,"endTime":1263.8,"body":"transformation initiatives so"},{"speaker":"Valerie Tan","startTime":1263.95,"endTime":1267.94,"body":"specific to maybe specific"},{"speaker":"Valerie Tan","startTime":1263.95,"endTime":1267.94,"body":"business units, or in terms of,"},{"speaker":"Valerie Tan","startTime":1267.94,"endTime":1271.15,"body":"say, revenue growth or even"},{"speaker":"Valerie Tan","startTime":1267.94,"endTime":1271.15,"body":"market share when it comes to"},{"speaker":"Valerie Tan","startTime":1271.15,"endTime":1272.08,"body":"digitalization,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1272.63,"endTime":1275.33,"body":"Yes,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1272.63,"endTime":1275.33,"body":"I think it's very clear to us,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1275.33,"endTime":1281.48,"body":"once we bring this digital to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1275.33,"endTime":1281.48,"body":"our E-commerce platform. The"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1281.51,"endTime":1288.35,"body":"revenue growth for E-commerce is"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1281.51,"endTime":1288.35,"body":"grow, not that fast, but it's"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1288.35,"endTime":1298.7,"body":"grow in the I mean, the trend is"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1288.35,"endTime":1298.7,"body":"growing, and it turned from a"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1298.7,"endTime":1303.83,"body":"negative, at the beginning of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1298.7,"endTime":1303.83,"body":"the investment for now is turn"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1303.83,"endTime":1309.02,"body":"positive already in terms of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1303.83,"endTime":1309.02,"body":"PnL. So it shows that whatever"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1309.05,"endTime":1313.22,"body":"digital tools and digital"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1309.05,"endTime":1313.22,"body":"development that we bring to the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1313.22,"endTime":1319.82,"body":"platform, we make sure that is"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1313.22,"endTime":1319.82,"body":"shown in the bottom line of PnL"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1319.82,"endTime":1324.53,"body":"of E-commerce as well. And it"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1319.82,"endTime":1324.53,"body":"sound promising on that. To"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1324.53,"endTime":1331.43,"body":"apply this change to the legacy"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1324.53,"endTime":1331.43,"body":"system, the key KPI is specific"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1331.43,"endTime":1335.18,"body":"for each business owner. For"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1331.43,"endTime":1335.18,"body":"example, the LP the loss"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1335.18,"endTime":1340.67,"body":"prevention. Of course, they want"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1335.18,"endTime":1340.67,"body":"to use the AI to reduce the loss"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1340.94,"endTime":1345.74,"body":"of the whole company down for"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1340.94,"endTime":1345.74,"body":"each categories, and also supply"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1345.74,"endTime":1351.08,"body":"chain management. They want to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1345.74,"endTime":1351.08,"body":"use the AI ML to have more"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1351.08,"endTime":1357.59,"body":"accurate planning for casting."},{"speaker":"Surachai Hirannitichai - Big C","startTime":1351.08,"endTime":1357.59,"body":"So also aim to reduce loss. And"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1357.59,"endTime":1364.04,"body":"also aim to reduce the day on"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1357.59,"endTime":1364.04,"body":"hands, on the supply chains as"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1364.4,"endTime":1370.1,"body":"overall stock, and also looking"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1364.4,"endTime":1370.1,"body":"into the supplier management"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1370.19,"endTime":1375.89,"body":"side as well, to optimize the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1370.19,"endTime":1375.89,"body":"whole supply management, supply"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1375.89,"endTime":1376.7,"body":"chain management."},{"speaker":"Valerie Tan","startTime":1376.0,"endTime":1381.25,"body":"Understand. So"},{"speaker":"Valerie Tan","startTime":1376.0,"endTime":1381.25,"body":"different business projects will"},{"speaker":"Valerie Tan","startTime":1381.25,"endTime":1383.38,"body":"have different outcomes that"},{"speaker":"Valerie Tan","startTime":1381.25,"endTime":1383.38,"body":"you're looking for, but at the"},{"speaker":"Valerie Tan","startTime":1383.38,"endTime":1386.35,"body":"end of the day, you're looking"},{"speaker":"Valerie Tan","startTime":1383.38,"endTime":1386.35,"body":"at bottom line,PnL, especially"},{"speaker":"Valerie Tan","startTime":1386.35,"endTime":1392.71,"body":"when it comes to digitalization."},{"speaker":"Valerie Tan","startTime":1386.35,"endTime":1392.71,"body":"And I think moving into, I think"},{"speaker":"Valerie Tan","startTime":1392.71,"endTime":1396.19,"body":"a step back into some of the"},{"speaker":"Valerie Tan","startTime":1392.71,"endTime":1396.19,"body":"areas that you mentioned, you"},{"speaker":"Valerie Tan","startTime":1396.19,"endTime":1401.08,"body":"know, around looking at planning"},{"speaker":"Valerie Tan","startTime":1396.19,"endTime":1401.08,"body":"and forecasting for customers,"},{"speaker":"Valerie Tan","startTime":1401.38,"endTime":1404.95,"body":"and then your products to take a"},{"speaker":"Valerie Tan","startTime":1401.38,"endTime":1404.95,"body":"step back and see. What are"},{"speaker":"Valerie Tan","startTime":1404.95,"endTime":1408.55,"body":"some, you know, I think we"},{"speaker":"Valerie Tan","startTime":1404.95,"endTime":1408.55,"body":"within Thailand consumers"},{"speaker":"Valerie Tan","startTime":1408.55,"endTime":1412.48,"body":"itself, what are some consumer"},{"speaker":"Valerie Tan","startTime":1408.55,"endTime":1412.48,"body":"behavior changes or even"},{"speaker":"Valerie Tan","startTime":1412.48,"endTime":1415.75,"body":"development that you have"},{"speaker":"Valerie Tan","startTime":1412.48,"endTime":1415.75,"body":"observed as a result of your"},{"speaker":"Valerie Tan","startTime":1415.78,"endTime":1420.04,"body":"digitalization or Omni channel"},{"speaker":"Valerie Tan","startTime":1415.78,"endTime":1420.04,"body":"approach at Big C? Are there any"},{"speaker":"Valerie Tan","startTime":1420.04,"endTime":1423.67,"body":"results that are measurable or"},{"speaker":"Valerie Tan","startTime":1420.04,"endTime":1423.67,"body":"that, you know, company has"},{"speaker":"Valerie Tan","startTime":1423.7,"endTime":1425.38,"body":"observed to have changed."},{"speaker":"Surachai Hirannitichai - Big C","startTime":1427.31,"endTime":1431.39,"body":"Yes,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1427.31,"endTime":1431.39,"body":"I think due to the economics"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1431.51,"endTime":1440.15,"body":"situations in Thailand, we see"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1431.51,"endTime":1440.15,"body":"that the the buying powers on"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1440.15,"endTime":1446.39,"body":"the physical store has been"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1440.15,"endTime":1446.39,"body":"declined. So what we're trying"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1446.39,"endTime":1451.55,"body":"to do is to compensate that"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1446.39,"endTime":1451.55,"body":"using our E-commerce. And the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1451.55,"endTime":1458.96,"body":"result is true, promising"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1451.55,"endTime":1458.96,"body":"result, and that's why we we try"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1458.99,"endTime":1464.6,"body":"to do the hybrid models that the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1458.99,"endTime":1464.6,"body":"E commerce will be the front end"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1464.6,"endTime":1468.98,"body":"for collect all the orders from"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1464.6,"endTime":1468.98,"body":"customer, online customer, but"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1468.98,"endTime":1472.64,"body":"the fulfillment and everything"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1468.98,"endTime":1472.64,"body":"we will utilize the current"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1472.64,"endTime":1479.12,"body":"store that also open for the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1472.64,"endTime":1479.12,"body":"offline customer as well. Doing"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1479.12,"endTime":1484.13,"body":"so we balancing the order online"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1479.12,"endTime":1484.13,"body":"to offline or offline to online."},{"speaker":"Surachai Hirannitichai - Big C","startTime":1484.55,"endTime":1489.74,"body":"We have the we provide the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1484.55,"endTime":1489.74,"body":"options for customer to deliver"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1489.74,"endTime":1496.64,"body":"to their home or pick up at"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1489.74,"endTime":1496.64,"body":"store, and we will also doing"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1496.64,"endTime":1501.08,"body":"it. Vice versa                We"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1496.64,"endTime":1501.08,"body":"have a road map to develop our"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1501.26,"endTime":1506.36,"body":"POS system to allow customer to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1501.26,"endTime":1506.36,"body":"shop in the physical store, but"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1506.36,"endTime":1509.54,"body":"if they want, we might be"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1506.36,"endTime":1509.54,"body":"allowed them to deliver to their"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1509.54,"endTime":1513.89,"body":"home as well. If they want, not"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1509.54,"endTime":1513.89,"body":"want to carry things back home"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1513.89,"endTime":1520.04,"body":"by themselves. So all of these"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1513.89,"endTime":1520.04,"body":"will promote the Omni channels,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1520.7,"endTime":1528.26,"body":"and also, we not only thinking"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1520.7,"endTime":1528.26,"body":"about our Thai land territories,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1528.26,"endTime":1535.1,"body":"only, we thinking about tourism,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1528.26,"endTime":1535.1,"body":"tourists from China, from other"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1535.1,"endTime":1542.6,"body":"countries. So we open other"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1535.1,"endTime":1542.6,"body":"channels, like we have the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1543.08,"endTime":1548.66,"body":"WeChat. The company application"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1543.08,"endTime":1548.66,"body":"of Big C, to allow the foreigner"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1548.66,"endTime":1553.97,"body":"from China roaming into Bangkok"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1548.66,"endTime":1553.97,"body":"to order things that they want"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1554.57,"endTime":1558.71,"body":"and deliver to their hotel as"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1554.57,"endTime":1558.71,"body":"well. So this will be the only"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1559.37,"endTime":1563.66,"body":"channel promote among the big C"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1559.37,"endTime":1563.66,"body":"network."},{"speaker":"Valerie Tan","startTime":1564.83,"endTime":1567.23,"body":"Understand, that's"},{"speaker":"Valerie Tan","startTime":1564.83,"endTime":1567.23,"body":"very interesting to even take"},{"speaker":"Valerie Tan","startTime":1567.23,"endTime":1570.2,"body":"into account the tourists who"},{"speaker":"Valerie Tan","startTime":1567.23,"endTime":1570.2,"body":"actually visit Thailand for your"},{"speaker":"Valerie Tan","startTime":1570.44,"endTime":1574.55,"body":"very famous snacks all over the"},{"speaker":"Valerie Tan","startTime":1570.44,"endTime":1574.55,"body":"country. I myself visit Big C,"},{"speaker":"Valerie Tan","startTime":1574.55,"endTime":1577.79,"body":"every time I'm in Bangkok as"},{"speaker":"Valerie Tan","startTime":1574.55,"endTime":1577.79,"body":"well to get some snacks back to"},{"speaker":"Valerie Tan","startTime":1577.79,"endTime":1581.81,"body":"Singapore. So I think you know,"},{"speaker":"Valerie Tan","startTime":1577.79,"endTime":1581.81,"body":"you mentioned looking at"},{"speaker":"Valerie Tan","startTime":1581.87,"endTime":1585.26,"body":"different types of customers"},{"speaker":"Valerie Tan","startTime":1581.87,"endTime":1585.26,"body":"that you can support through"},{"speaker":"Valerie Tan","startTime":1585.29,"endTime":1588.83,"body":"different networks. How about"},{"speaker":"Valerie Tan","startTime":1585.29,"endTime":1588.83,"body":"within the store network itself,"},{"speaker":"Valerie Tan","startTime":1588.86,"endTime":1592.1,"body":"with the extensive store network"},{"speaker":"Valerie Tan","startTime":1588.86,"endTime":1592.1,"body":"in different formats of stores"},{"speaker":"Valerie Tan","startTime":1592.1,"endTime":1595.88,"body":"that you have, how do you remain"},{"speaker":"Valerie Tan","startTime":1592.1,"endTime":1595.88,"body":"competitive within the consumer"},{"speaker":"Valerie Tan","startTime":1595.88,"endTime":1600.17,"body":"market by maximizing customer"},{"speaker":"Valerie Tan","startTime":1595.88,"endTime":1600.17,"body":"value at Big C."},{"speaker":"Surachai Hirannitichai - Big C","startTime":1600.8,"endTime":1604.55,"body":"Okay,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1600.8,"endTime":1604.55,"body":"I think we need, what we need to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1604.55,"endTime":1609.05,"body":"do is to have a right"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1604.55,"endTime":1609.05,"body":"segmentation of our store"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1609.05,"endTime":1616.19,"body":"position, so we might categorize"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1609.05,"endTime":1616.19,"body":"it into the tourist store, the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1616.19,"endTime":1619.76,"body":"normal consumer store, And the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1616.19,"endTime":1619.76,"body":"store to attack young"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1619.76,"endTime":1625.52,"body":"generations and the assortment"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1619.76,"endTime":1625.52,"body":"plannings for each store might"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1625.52,"endTime":1630.44,"body":"be different based on the target"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1625.52,"endTime":1630.44,"body":"groups and based on also the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1630.44,"endTime":1635.72,"body":"geographic locations of East"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1630.44,"endTime":1635.72,"body":"store as well. That's what we"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1635.72,"endTime":1642.29,"body":"trying to achieve, using correct"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1635.72,"endTime":1642.29,"body":"planning tools and AI to help"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1642.62,"endTime":1643.52,"body":"determine that."},{"speaker":"Valerie Tan","startTime":1644.33,"endTime":1646.43,"body":"Understand this is"},{"speaker":"Valerie Tan","startTime":1644.33,"endTime":1646.43,"body":"where you have to collect data"},{"speaker":"Valerie Tan","startTime":1646.43,"endTime":1649.25,"body":"from the stores on customer"},{"speaker":"Valerie Tan","startTime":1646.43,"endTime":1649.25,"body":"shopping behavior as well."},{"speaker":"Valerie Tan","startTime":1651.02,"endTime":1656.36,"body":"And I think before we wrap up,"},{"speaker":"Valerie Tan","startTime":1651.02,"endTime":1656.36,"body":"we have understood a little bit"},{"speaker":"Valerie Tan","startTime":1656.36,"endTime":1661.01,"body":"of your insights into the big"},{"speaker":"Valerie Tan","startTime":1656.36,"endTime":1661.01,"body":"C's future plans as well as"},{"speaker":"Valerie Tan","startTime":1661.01,"endTime":1664.91,"body":"current initiatives. For"},{"speaker":"Valerie Tan","startTime":1661.01,"endTime":1664.91,"body":"yourself, what future trends do"},{"speaker":"Valerie Tan","startTime":1664.91,"endTime":1668.81,"body":"you foresee for digitalization"},{"speaker":"Valerie Tan","startTime":1664.91,"endTime":1668.81,"body":"to actually increase customer"},{"speaker":"Valerie Tan","startTime":1668.81,"endTime":1673.1,"body":"value or even solve business"},{"speaker":"Valerie Tan","startTime":1668.81,"endTime":1673.1,"body":"problems for your users within"},{"speaker":"Valerie Tan","startTime":1673.1,"endTime":1675.05,"body":"Big C as an organization?"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1675.0,"endTime":1680.4,"body":"I"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1675.0,"endTime":1680.4,"body":"think the the trend of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1680.46,"endTime":1686.97,"body":"digitalizations will be more on"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1680.46,"endTime":1686.97,"body":"the, especially for retail, will"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1686.97,"endTime":1691.65,"body":"be more on the personalizations."},{"speaker":"Surachai Hirannitichai - Big C","startTime":1686.97,"endTime":1691.65,"body":"You might call it the hyper"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1691.65,"endTime":1696.6,"body":"personalization. We need to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1691.65,"endTime":1696.6,"body":"collect as much as data has for"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1696.6,"endTime":1700.71,"body":"each customer, and we can"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1696.6,"endTime":1700.71,"body":"provide the recommendations in"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1700.71,"endTime":1708.0,"body":"term of both promotions and SKU"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1700.71,"endTime":1708.0,"body":"that they might want, and to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1708.0,"endTime":1714.54,"body":"offer these consistency among"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1708.0,"endTime":1714.54,"body":"online offline as well. So I"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1714.54,"endTime":1722.94,"body":"think this is, this is the key"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1714.54,"endTime":1722.94,"body":"task for us within this this"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1722.94,"endTime":1723.72,"body":"year, next year."},{"speaker":"Valerie Tan","startTime":1725.7,"endTime":1728.79,"body":"Understand and"},{"speaker":"Valerie Tan","startTime":1725.7,"endTime":1728.79,"body":"within your own role at EVP of"},{"speaker":"Valerie Tan","startTime":1728.79,"endTime":1731.55,"body":"digital technology and"},{"speaker":"Valerie Tan","startTime":1728.79,"endTime":1731.55,"body":"transformation. Are there any"},{"speaker":"Valerie Tan","startTime":1731.55,"endTime":1734.55,"body":"future trends in technology or"},{"speaker":"Valerie Tan","startTime":1731.55,"endTime":1734.55,"body":"digitalization? They are very"},{"speaker":"Valerie Tan","startTime":1734.55,"endTime":1737.43,"body":"excited about for the retail"},{"speaker":"Valerie Tan","startTime":1734.55,"endTime":1737.43,"body":"segment."},{"speaker":"Surachai Hirannitichai - Big C","startTime":1738.69,"endTime":1743.19,"body":"Of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1738.69,"endTime":1743.19,"body":"course, generative AI. We try to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1743.19,"endTime":1750.36,"body":"look into the use case of"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1743.19,"endTime":1750.36,"body":"generative AI for both customer"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1750.36,"endTime":1755.37,"body":"front end and also the back end,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1750.36,"endTime":1755.37,"body":"that will help our agents to do"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1755.4,"endTime":1756.96,"body":"their work more efficient."},{"speaker":"Valerie Tan","startTime":1759.45,"endTime":1762.36,"body":"That's a very hot"},{"speaker":"Valerie Tan","startTime":1759.45,"endTime":1762.36,"body":"topic in Thailand right now. And"},{"speaker":"Valerie Tan","startTime":1762.36,"endTime":1765.39,"body":"with that, I think I would like"},{"speaker":"Valerie Tan","startTime":1762.36,"endTime":1765.39,"body":"to get Khun Surachai to actually"},{"speaker":"Valerie Tan","startTime":1765.39,"endTime":1768.81,"body":"leave some last words or words"},{"speaker":"Valerie Tan","startTime":1765.39,"endTime":1768.81,"body":"of advice for all our digital"},{"speaker":"Valerie Tan","startTime":1768.81,"endTime":1772.35,"body":"transformation and technology"},{"speaker":"Valerie Tan","startTime":1768.81,"endTime":1772.35,"body":"leaders out there, your peers."},{"speaker":"Valerie Tan","startTime":1772.5,"endTime":1776.37,"body":"What are some areas or pieces of"},{"speaker":"Valerie Tan","startTime":1772.5,"endTime":1776.37,"body":"advice you can give with regards"},{"speaker":"Valerie Tan","startTime":1776.37,"endTime":1781.47,"body":"to transforming, say, Legacy"},{"speaker":"Valerie Tan","startTime":1776.37,"endTime":1781.47,"body":"retail, physical retail into you"},{"speaker":"Valerie Tan","startTime":1781.47,"endTime":1783.99,"body":"know, currently what customers"},{"speaker":"Valerie Tan","startTime":1781.47,"endTime":1783.99,"body":"want with regards to Omni"},{"speaker":"Valerie Tan","startTime":1783.99,"endTime":1785.82,"body":"channel and hyper"},{"speaker":"Valerie Tan","startTime":1783.99,"endTime":1785.82,"body":"personalization,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1787.44,"endTime":1790.59,"body":"I"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1787.44,"endTime":1790.59,"body":"think the key for digitalization"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1790.59,"endTime":1795.51,"body":"is the mindset of the companies,"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1790.59,"endTime":1795.51,"body":"and you might need to be"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1795.51,"endTime":1799.62,"body":"patients with your stakeholders"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1795.51,"endTime":1799.62,"body":"and try to convince them on the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1799.62,"endTime":1803.31,"body":"benefit. Bringing in the"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1799.62,"endTime":1803.31,"body":"digitalizations, and have to"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1803.31,"endTime":1809.64,"body":"mutually agree, or Win Win"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1803.31,"endTime":1809.64,"body":"between the IT system and their"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1809.64,"endTime":1814.47,"body":"business partners. If you can"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1809.64,"endTime":1814.47,"body":"achieve that, it will make a"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1814.47,"endTime":1815.73,"body":"smooth transformation."},{"speaker":"Valerie Tan","startTime":1818.84,"endTime":1821.66,"body":"Thank you very"},{"speaker":"Valerie Tan","startTime":1818.84,"endTime":1821.66,"body":"much. Khun Surachai, and I think"},{"speaker":"Valerie Tan","startTime":1821.66,"endTime":1824.72,"body":"with that, we've come to the end"},{"speaker":"Valerie Tan","startTime":1821.66,"endTime":1824.72,"body":"of today's podcast episode."},{"speaker":"Valerie Tan","startTime":1825.86,"endTime":1828.98,"body":"Thank you for joining us here"},{"speaker":"Valerie Tan","startTime":1825.86,"endTime":1828.98,"body":"today, and we look forward to"},{"speaker":"Valerie Tan","startTime":1828.98,"endTime":1831.47,"body":"the different projects that"},{"speaker":"Valerie Tan","startTime":1828.98,"endTime":1831.47,"body":"you'll be bringing for the"},{"speaker":"Valerie Tan","startTime":1831.47,"endTime":1835.07,"body":"different departments within Big"},{"speaker":"Valerie Tan","startTime":1831.47,"endTime":1835.07,"body":"C itself. Thank you."},{"speaker":"Surachai Hirannitichai - Big C","startTime":1835.4,"endTime":1836.66,"body":"Thank"},{"speaker":"Surachai Hirannitichai - Big C","startTime":1835.4,"endTime":1836.66,"body":"you. Thank you very much."},{"speaker":"AIBP Intro","startTime":1838.58,"endTime":1841.19,"body":"We hope you've"},{"speaker":"AIBP Intro","startTime":1838.58,"endTime":1841.19,"body":"enjoyed the episode for more"},{"speaker":"AIBP Intro","startTime":1841.19,"endTime":1843.98,"body":"information about business"},{"speaker":"AIBP Intro","startTime":1841.19,"endTime":1843.98,"body":"growth in the ASEAN region,"},{"speaker":"AIBP Intro","startTime":1844.16,"endTime":1850.34,"body":"please visit our website,"},{"speaker":"AIBP Intro","startTime":1844.16,"endTime":1850.34,"body":"www.IoTbusiness-platform.com."}]}