{"version":"1.0.0","segments":[{"speaker":"AIBP Intro","startTime":0.0,"endTime":1.05,"body":"The AIBP ASEAN B2B"},{"speaker":"AIBP Intro","startTime":0.0,"endTime":1.05,"body":"growth podcast is a series of"},{"speaker":"AIBP Intro","startTime":1.05,"endTime":2.1,"body":"fireside chats with business"},{"speaker":"AIBP Intro","startTime":1.05,"endTime":2.1,"body":"leaders in Southeast Asia"},{"speaker":"AIBP Intro","startTime":2.1,"endTime":3.3,"body":"focused on growth in the region."},{"speaker":"AIBP Intro","startTime":2.1,"endTime":3.3,"body":"Topics discussed include"},{"speaker":"AIBP Intro","startTime":3.3,"endTime":4.65,"body":"business strategy, sales and"},{"speaker":"AIBP Intro","startTime":3.3,"endTime":4.65,"body":"marketing, enterprise technology"},{"speaker":"AIBP Intro","startTime":4.65,"endTime":4.98,"body":"and innovation."},{"speaker":"AIBP Intro","startTime":4.98,"endTime":6.84,"body":"The AIBP ASEAN B2B growth"},{"speaker":"AIBP Intro","startTime":4.98,"endTime":6.84,"body":"podcast is a series of fireside"},{"speaker":"AIBP Intro","startTime":6.84,"endTime":10.89,"body":"chats with business leaders in"},{"speaker":"AIBP Intro","startTime":6.84,"endTime":10.89,"body":"Southeast Asia focused on growth"},{"speaker":"AIBP Intro","startTime":10.92,"endTime":15.78,"body":"in the region. Topics discussed"},{"speaker":"AIBP Intro","startTime":10.92,"endTime":15.78,"body":"include business strategy, sales"},{"speaker":"AIBP Intro","startTime":15.78,"endTime":19.11,"body":"and marketing, enterprise"},{"speaker":"AIBP Intro","startTime":15.78,"endTime":19.11,"body":"technology and innovation."},{"speaker":"AIBP Intro","startTime":20.46,"endTime":21.69,"body":"The AIBP ASEAN B2B growth"},{"speaker":"AIBP Intro","startTime":20.46,"endTime":21.69,"body":"podcast is a series of fireside"},{"speaker":"AIBP Intro","startTime":21.69,"endTime":22.92,"body":"chats with business leaders in"},{"speaker":"AIBP Intro","startTime":21.69,"endTime":22.92,"body":"Southeast Asia focused on growth"},{"speaker":"AIBP Intro","startTime":22.92,"endTime":24.3,"body":"in the region. Topics discussed"},{"speaker":"AIBP Intro","startTime":22.92,"endTime":24.3,"body":"include business strategy, sales"},{"speaker":"AIBP Intro","startTime":24.3,"endTime":25.44,"body":"and marketing, enterprise"},{"speaker":"AIBP Intro","startTime":24.3,"endTime":25.44,"body":"technology and innovation"},{"speaker":"AIBP Intro","startTime":25.44,"endTime":26.67,"body":"The AIBP ASEAN B2B growth"},{"speaker":"AIBP Intro","startTime":25.44,"endTime":26.67,"body":"podcast is a series of fireside"},{"speaker":"AIBP Intro","startTime":26.67,"endTime":27.9,"body":"chats with business leaders in"},{"speaker":"AIBP Intro","startTime":26.67,"endTime":27.9,"body":"Southeast Asia focused on growth"},{"speaker":"AIBP Intro","startTime":27.9,"endTime":28.17,"body":"in the regio"},{"speaker":"AIBP Intro","startTime":28.17,"endTime":29.07,"body":"The AIBP ASEAN B2B growth"},{"speaker":"AIBP Intro","startTime":28.17,"endTime":29.07,"body":"podcast is a."},{"speaker":"AIBP Intro","startTime":29.07,"endTime":29.13,"body":"The"},{"speaker":"AIBP Intro","startTime":29.13,"endTime":30.36,"body":"The AIBP ASEAN B2B growth"},{"speaker":"AIBP Intro","startTime":29.13,"endTime":30.36,"body":"podcast is a series of fireside"},{"speaker":"AIBP Intro","startTime":30.36,"endTime":31.59,"body":"chats with business leaders in"},{"speaker":"AIBP Intro","startTime":30.36,"endTime":31.59,"body":"Southeast Asia focused on growth"},{"speaker":"AIBP Intro","startTime":31.0,"endTime":32.08,"body":"hello and welcome to the AIBP"},{"speaker":"AIBP Intro","startTime":31.0,"endTime":32.08,"body":"ASEAN, B2B, book, growth"},{"speaker":"AIBP Intro","startTime":31.59,"endTime":31.86,"body":"in the regio"},{"speaker":"AIBP Intro","startTime":32.08,"endTime":34.93,"body":"podcast, where we sit down with"},{"speaker":"AIBP Intro","startTime":32.08,"endTime":34.93,"body":"individuals responsible for"},{"speaker":"AIBP Intro","startTime":34.93,"endTime":37.54,"body":"driving growth of their"},{"speaker":"AIBP Intro","startTime":34.93,"endTime":37.54,"body":"businesses here in Southeast"},{"speaker":"AIBP Intro","startTime":37.54,"endTime":40.93,"body":"Asia. My name is Valerie, and"},{"speaker":"AIBP Intro","startTime":37.54,"endTime":40.93,"body":"today we have with us. Khun"},{"speaker":"AIBP Intro","startTime":40.96,"endTime":45.1,"body":"Pajaree, Singh ho head of supply"},{"speaker":"AIBP Intro","startTime":40.96,"endTime":45.1,"body":"chain and digital technology,"},{"speaker":"AIBP Intro","startTime":45.4,"endTime":50.26,"body":"osotpa. Osotspa was established"},{"speaker":"AIBP Intro","startTime":45.4,"endTime":50.26,"body":"in 1891 at the pharmacy offering"},{"speaker":"AIBP Intro","startTime":50.26,"endTime":53.86,"body":"products focused on the health"},{"speaker":"AIBP Intro","startTime":50.26,"endTime":53.86,"body":"of the Thai people. And over"},{"speaker":"AIBP Intro","startTime":53.86,"endTime":57.64,"body":"time, osotspa has continued to"},{"speaker":"AIBP Intro","startTime":53.86,"endTime":57.64,"body":"grow and progress, creating"},{"speaker":"AIBP Intro","startTime":57.64,"endTime":62.71,"body":"innovative products in a fast"},{"speaker":"AIBP Intro","startTime":57.64,"endTime":62.71,"body":"moving consumer goods sector was"},{"speaker":"AIBP Intro","startTime":62.71,"endTime":67.24,"body":"recently a winner of the 2024"},{"speaker":"AIBP Intro","startTime":62.71,"endTime":67.24,"body":"ASEAN enterprise innovation"},{"speaker":"AIBP Intro","startTime":67.27,"endTime":71.05,"body":"awards in Thailand under the"},{"speaker":"AIBP Intro","startTime":67.27,"endTime":71.05,"body":"open category, with their his"},{"speaker":"AIBP Intro","startTime":71.05,"endTime":74.98,"body":"study on how osotspa is becoming"},{"speaker":"AIBP Intro","startTime":71.05,"endTime":74.98,"body":"a future ready organization"},{"speaker":"AIBP Intro","startTime":75.22,"endTime":79.39,"body":"through digital transformation."},{"speaker":"AIBP Intro","startTime":75.22,"endTime":79.39,"body":"And today, we have with us Kun"},{"speaker":"AIBP Intro","startTime":79.42,"endTime":82.39,"body":"pajaree, who is currently head"},{"speaker":"AIBP Intro","startTime":79.42,"endTime":82.39,"body":"of supply chain and digital"},{"speaker":"AIBP Intro","startTime":82.39,"endTime":86.02,"body":"technology at osotspa,"},{"speaker":"AIBP Intro","startTime":82.39,"endTime":86.02,"body":"overseeing digital strategy,"},{"speaker":"AIBP Intro","startTime":86.47,"endTime":89.35,"body":"software development, business"},{"speaker":"AIBP Intro","startTime":86.47,"endTime":89.35,"body":"process improvement at the"},{"speaker":"AIBP Intro","startTime":89.35,"endTime":93.88,"body":"organization. So before we"},{"speaker":"AIBP Intro","startTime":89.35,"endTime":93.88,"body":"begin, may I invite Khun pajaree"},{"speaker":"AIBP Intro","startTime":94.0,"endTime":97.18,"body":"to introduce yourself and your"},{"speaker":"AIBP Intro","startTime":94.0,"endTime":97.18,"body":"background, share a little bit"},{"speaker":"AIBP Intro","startTime":97.18,"endTime":100.6,"body":"with us about your current role"},{"speaker":"AIBP Intro","startTime":97.18,"endTime":100.6,"body":"and responsibilities at osotspa,"},{"speaker":"AIBP Intro","startTime":100.87,"endTime":105.28,"body":"and provide us with maybe a"},{"speaker":"AIBP Intro","startTime":100.87,"endTime":105.28,"body":"brief overview of osotspa"},{"speaker":"AIBP Intro","startTime":105.31,"endTime":109.21,"body":"history for our regional and"},{"speaker":"AIBP Intro","startTime":105.31,"endTime":109.21,"body":"international audience. Thank"},{"speaker":"AIBP Intro","startTime":109.0,"endTime":155.95,"body":"Thank you very much"},{"speaker":"AIBP Intro","startTime":109.0,"endTime":155.95,"body":"for sharing a brief overview of"},{"speaker":"Khun Pajaree - Osotspa","startTime":109.2,"endTime":112.064,"body":"you so"},{"speaker":"Khun Pajaree - Osotspa","startTime":109.2,"endTime":112.064,"body":"much for having me today. So my"},{"speaker":"Khun Pajaree - Osotspa","startTime":112.139,"endTime":116.36,"body":"name is Pajaree. I have the"},{"speaker":"Khun Pajaree - Osotspa","startTime":112.139,"endTime":116.36,"body":"background from the business"},{"speaker":"Khun Pajaree - Osotspa","startTime":116.435,"endTime":120.883,"body":"consultants, the technologies"},{"speaker":"Khun Pajaree - Osotspa","startTime":116.435,"endTime":120.883,"body":"providers and also the system"},{"speaker":"Khun Pajaree - Osotspa","startTime":120.958,"endTime":125.782,"body":"integrators. Until I joined the"},{"speaker":"Khun Pajaree - Osotspa","startTime":120.958,"endTime":125.782,"body":"corporations to help them do the"},{"speaker":"Khun Pajaree - Osotspa","startTime":125.857,"endTime":130.229,"body":"digital transformation. So"},{"speaker":"Khun Pajaree - Osotspa","startTime":125.857,"endTime":130.229,"body":"that's a brief background of my"},{"speaker":"Khun Pajaree - Osotspa","startTime":130.304,"endTime":135.053,"body":"20 plus year of experience. My"},{"speaker":"Khun Pajaree - Osotspa","startTime":130.304,"endTime":135.053,"body":"current role in the organization"},{"speaker":"Khun Pajaree - Osotspa","startTime":135.128,"endTime":139.726,"body":"is to lead the supply chain,"},{"speaker":"Khun Pajaree - Osotspa","startTime":135.128,"endTime":139.726,"body":"which is the core operations for"},{"speaker":"Khun Pajaree - Osotspa","startTime":139.801,"endTime":144.701,"body":"the the the FMCG industry. So my"},{"speaker":"Khun Pajaree - Osotspa","startTime":139.801,"endTime":144.701,"body":"journey has been in broad of the"},{"speaker":"Khun Pajaree - Osotspa","startTime":144.776,"endTime":149.299,"body":"operational side and also the"},{"speaker":"Khun Pajaree - Osotspa","startTime":144.776,"endTime":149.299,"body":"digital transformations for at"},{"speaker":"Khun Pajaree - Osotspa","startTime":149.374,"endTime":153.67,"body":"also Japan, I oversee the"},{"speaker":"Khun Pajaree - Osotspa","startTime":149.374,"endTime":153.67,"body":"integration of the technologies"},{"speaker":"Khun Pajaree - Osotspa","startTime":153.746,"endTime":157.891,"body":"across the organizations. A"},{"speaker":"Khun Pajaree - Osotspa","startTime":153.746,"endTime":157.891,"body":"different role is, like you"},{"speaker":"Khun Pajaree - Osotspa","startTime":157.967,"endTime":162.565,"body":"know, to specifically transform"},{"speaker":"Khun Pajaree - Osotspa","startTime":157.967,"endTime":162.565,"body":"the supply chain process from"},{"speaker":"Khun Pajaree - Osotspa","startTime":162.64,"endTime":167.162,"body":"end to end. And also, like you"},{"speaker":"Khun Pajaree - Osotspa","startTime":162.64,"endTime":167.162,"body":"know, we not only enhance the"},{"speaker":"Khun Pajaree - Osotspa","startTime":163.18,"endTime":303.25,"body":"the very long history of"},{"speaker":"Khun Pajaree - Osotspa","startTime":163.18,"endTime":303.25,"body":"osotspa. I think you mentioned a"},{"speaker":"Khun Pajaree - Osotspa","startTime":167.238,"endTime":171.308,"body":"operation efficiency and also to"},{"speaker":"Khun Pajaree - Osotspa","startTime":167.238,"endTime":171.308,"body":"come with the digital"},{"speaker":"Khun Pajaree - Osotspa","startTime":171.383,"endTime":175.529,"body":"technology, we also trying to"},{"speaker":"Khun Pajaree - Osotspa","startTime":171.383,"endTime":175.529,"body":"empower our people in the"},{"speaker":"Khun Pajaree - Osotspa","startTime":175.604,"endTime":179.825,"body":"organizations to having the"},{"speaker":"Khun Pajaree - Osotspa","startTime":175.604,"endTime":179.825,"body":"right tool and make the data"},{"speaker":"Khun Pajaree - Osotspa","startTime":179.901,"endTime":184.8,"body":"different decisions in every day"},{"speaker":"Khun Pajaree - Osotspa","startTime":179.901,"endTime":184.8,"body":"of their operations. So a lot of"},{"speaker":"Khun Pajaree - Osotspa","startTime":184.875,"endTime":189.247,"body":"work involved in transformation"},{"speaker":"Khun Pajaree - Osotspa","startTime":184.875,"endTime":189.247,"body":"of the traditional process"},{"speaker":"Khun Pajaree - Osotspa","startTime":189.322,"endTime":194.146,"body":"aligning with the model digital"},{"speaker":"Khun Pajaree - Osotspa","startTime":189.322,"endTime":194.146,"body":"solutions, which is for me, it's"},{"speaker":"Khun Pajaree - Osotspa","startTime":194.222,"endTime":198.367,"body":"about it's about driving the"},{"speaker":"Khun Pajaree - Osotspa","startTime":194.222,"endTime":198.367,"body":"sustainable change and the"},{"speaker":"Khun Pajaree - Osotspa","startTime":198.443,"endTime":202.438,"body":"innovation within the"},{"speaker":"Khun Pajaree - Osotspa","startTime":198.443,"endTime":202.438,"body":"organization. So I'm passionate"},{"speaker":"Khun Pajaree - Osotspa","startTime":202.513,"endTime":206.583,"body":"in creating more of the"},{"speaker":"Khun Pajaree - Osotspa","startTime":202.513,"endTime":206.583,"body":"connected, agile business, and"},{"speaker":"Khun Pajaree - Osotspa","startTime":206.658,"endTime":211.482,"body":"especially as we face the future"},{"speaker":"Khun Pajaree - Osotspa","startTime":206.658,"endTime":211.482,"body":"of our industry. So I think, as"},{"speaker":"Khun Pajaree - Osotspa","startTime":211.558,"endTime":216.231,"body":"the Valerie mentioned earlier,"},{"speaker":"Khun Pajaree - Osotspa","startTime":211.558,"endTime":216.231,"body":"so osotspa, it's over 20 to 130"},{"speaker":"Khun Pajaree - Osotspa","startTime":216.306,"endTime":220.753,"body":"years old now. So they also"},{"speaker":"Khun Pajaree - Osotspa","startTime":216.306,"endTime":220.753,"body":"expand their portfolio from the"},{"speaker":"Khun Pajaree - Osotspa","startTime":220.829,"endTime":224.447,"body":"pharmaceutical into the"},{"speaker":"Khun Pajaree - Osotspa","startTime":220.829,"endTime":224.447,"body":"beverage, personal care,"},{"speaker":"Khun Pajaree - Osotspa","startTime":224.522,"endTime":229.271,"body":"healthcare and confectionery. So"},{"speaker":"Khun Pajaree - Osotspa","startTime":224.522,"endTime":229.271,"body":"in Thailand, we are the leader"},{"speaker":"Khun Pajaree - Osotspa","startTime":229.346,"endTime":233.718,"body":"in beverage. So we have, like"},{"speaker":"Khun Pajaree - Osotspa","startTime":229.346,"endTime":233.718,"body":"the most famous energy brand"},{"speaker":"Khun Pajaree - Osotspa","startTime":233.793,"endTime":237.863,"body":"called m1 50, and their"},{"speaker":"Khun Pajaree - Osotspa","startTime":233.793,"endTime":237.863,"body":"functional drink civid. So the"},{"speaker":"Khun Pajaree - Osotspa","startTime":237.939,"endTime":242.386,"body":"company went public into the"},{"speaker":"Khun Pajaree - Osotspa","startTime":237.939,"endTime":242.386,"body":"stock exchange in 2018 so this"},{"speaker":"Khun Pajaree - Osotspa","startTime":242.461,"endTime":246.607,"body":"is where we positioning"},{"speaker":"Khun Pajaree - Osotspa","startTime":242.461,"endTime":246.607,"body":"ourselves as the key players in"},{"speaker":"Khun Pajaree - Osotspa","startTime":246.682,"endTime":251.205,"body":"both domestic and international"},{"speaker":"Khun Pajaree - Osotspa","startTime":246.682,"endTime":251.205,"body":"market. So the currently the"},{"speaker":"Khun Pajaree - Osotspa","startTime":251.28,"endTime":255.426,"body":"products, our product is"},{"speaker":"Khun Pajaree - Osotspa","startTime":251.28,"endTime":255.426,"body":"available in over 30 countries"},{"speaker":"Khun Pajaree - Osotspa","startTime":255.501,"endTime":259.797,"body":"worldwide, the strategies of the"},{"speaker":"Khun Pajaree - Osotspa","startTime":255.501,"endTime":259.797,"body":"business is where we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":259.873,"endTime":263.491,"body":"focusing on the sustainable"},{"speaker":"Khun Pajaree - Osotspa","startTime":259.873,"endTime":263.491,"body":"growth, investing in"},{"speaker":"Khun Pajaree - Osotspa","startTime":263.566,"endTime":268.013,"body":"innovations, expanding into"},{"speaker":"Khun Pajaree - Osotspa","startTime":263.566,"endTime":268.013,"body":"premium segment, and leveraging"},{"speaker":"Khun Pajaree - Osotspa","startTime":268.089,"endTime":272.912,"body":"the new technologies to enhance"},{"speaker":"Khun Pajaree - Osotspa","startTime":268.089,"endTime":272.912,"body":"our operational efficiencies and"},{"speaker":"Khun Pajaree - Osotspa","startTime":272.988,"endTime":277.284,"body":"product development. And to"},{"speaker":"Khun Pajaree - Osotspa","startTime":272.988,"endTime":277.284,"body":"myself, like you know, what I"},{"speaker":"Khun Pajaree - Osotspa","startTime":277.36,"endTime":282.108,"body":"love the most about the Osotspa"},{"speaker":"Khun Pajaree - Osotspa","startTime":277.36,"endTime":282.108,"body":"is that we are committed to the"},{"speaker":"Khun Pajaree - Osotspa","startTime":282.184,"endTime":286.254,"body":"innovations, even after we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":282.184,"endTime":286.254,"body":"more than, you know, as"},{"speaker":"Khun Pajaree - Osotspa","startTime":286.329,"endTime":290.776,"body":"centuries years old, and we"},{"speaker":"Khun Pajaree - Osotspa","startTime":286.329,"endTime":290.776,"body":"continue pushing the boundaries"},{"speaker":"Khun Pajaree - Osotspa","startTime":290.852,"endTime":295.6,"body":"through the digital from to the"},{"speaker":"Khun Pajaree - Osotspa","startTime":290.852,"endTime":295.6,"body":"digital transformations. And we"},{"speaker":"Khun Pajaree - Osotspa","startTime":295.676,"endTime":299.821,"body":"hope that, you know, the"},{"speaker":"Khun Pajaree - Osotspa","startTime":295.676,"endTime":299.821,"body":"technologies will help us, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":299.896,"endTime":304.494,"body":"know, create. Be meaningful and"},{"speaker":"Khun Pajaree - Osotspa","startTime":299.896,"endTime":304.494,"body":"value and with the quality of"},{"speaker":"Khun Pajaree - Osotspa","startTime":304.57,"endTime":309.394,"body":"the products to our customer and"},{"speaker":"Khun Pajaree - Osotspa","startTime":304.57,"endTime":309.394,"body":"consumer in Thailand, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":309.469,"endTime":311.58,"body":"and to the group. Thank you."},{"speaker":"Khun Pajaree - Osotspa","startTime":315.49,"endTime":323.05,"body":"little bit about continuous"},{"speaker":"Khun Pajaree - Osotspa","startTime":315.49,"endTime":323.05,"body":"innovation at the organization."},{"speaker":"Khun Pajaree - Osotspa","startTime":323.2,"endTime":327.16,"body":"So maybe just a brief overview,"},{"speaker":"Khun Pajaree - Osotspa","startTime":323.2,"endTime":327.16,"body":"you know, to start off our"},{"speaker":"Khun Pajaree - Osotspa","startTime":327.16,"endTime":332.02,"body":"podcast today on some of your"},{"speaker":"Khun Pajaree - Osotspa","startTime":327.16,"endTime":332.02,"body":"opinions, or even what also spa"},{"speaker":"Khun Pajaree - Osotspa","startTime":332.02,"endTime":334.54,"body":"is approaching with regards to"},{"speaker":"Khun Pajaree - Osotspa","startTime":332.02,"endTime":334.54,"body":"developments in the consumer"},{"speaker":"Khun Pajaree - Osotspa","startTime":334.54,"endTime":337.66,"body":"goods sector globally. You know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":334.54,"endTime":337.66,"body":"especially with the rise of"},{"speaker":"Khun Pajaree - Osotspa","startTime":337.66,"endTime":340.75,"body":"direct to consumer brands and"},{"speaker":"Khun Pajaree - Osotspa","startTime":337.66,"endTime":340.75,"body":"increasing focus on customer"},{"speaker":"Khun Pajaree - Osotspa","startTime":340.75,"endTime":343.75,"body":"engagement. You know, how is"},{"speaker":"Khun Pajaree - Osotspa","startTime":340.75,"endTime":343.75,"body":"Thailand, or even the region,"},{"speaker":"Khun Pajaree - Osotspa","startTime":343.75,"endTime":346.78,"body":"different from, say, the rest of"},{"speaker":"Khun Pajaree - Osotspa","startTime":343.75,"endTime":346.78,"body":"the world? And you know what,"},{"speaker":"Khun Pajaree - Osotspa","startTime":346.78,"endTime":348.37,"body":"some of the strategies that are"},{"speaker":"Khun Pajaree - Osotspa","startTime":346.78,"endTime":348.37,"body":"being employed?"},{"speaker":"Khun Pajaree - Osotspa","startTime":349.05,"endTime":352.122,"body":"Yeah, so"},{"speaker":"Khun Pajaree - Osotspa","startTime":349.05,"endTime":352.122,"body":"I think for the B2C, it's, it's"},{"speaker":"Khun Pajaree - Osotspa","startTime":352.199,"endTime":356.73,"body":"a global trend, of course,"},{"speaker":"Khun Pajaree - Osotspa","startTime":352.199,"endTime":356.73,"body":"especially when it's come to the"},{"speaker":"Khun Pajaree - Osotspa","startTime":356.807,"endTime":361.415,"body":"online businesses. So the every"},{"speaker":"Khun Pajaree - Osotspa","startTime":356.807,"endTime":361.415,"body":"businesses can, you know, go"},{"speaker":"Khun Pajaree - Osotspa","startTime":361.492,"endTime":366.101,"body":"direct consumers. It's much more"},{"speaker":"Khun Pajaree - Osotspa","startTime":361.492,"endTime":366.101,"body":"easy comparing to the past,"},{"speaker":"Khun Pajaree - Osotspa","startTime":366.177,"endTime":370.939,"body":"where we have to go to all the"},{"speaker":"Khun Pajaree - Osotspa","startTime":366.177,"endTime":370.939,"body":"traditional channels, where you"},{"speaker":"Khun Pajaree - Osotspa","startTime":371.016,"endTime":375.394,"body":"know, you're putting your"},{"speaker":"Khun Pajaree - Osotspa","startTime":371.016,"endTime":375.394,"body":"products to the wholesalers and"},{"speaker":"Khun Pajaree - Osotspa","startTime":375.471,"endTime":380.31,"body":"retailers, until your product is"},{"speaker":"Khun Pajaree - Osotspa","startTime":375.471,"endTime":380.31,"body":"reaching to the consumers. You"},{"speaker":"Khun Pajaree - Osotspa","startTime":380.387,"endTime":385.149,"body":"know, with the the internet eras"},{"speaker":"Khun Pajaree - Osotspa","startTime":380.387,"endTime":385.149,"body":"and the E commerce and social"},{"speaker":"Khun Pajaree - Osotspa","startTime":385.226,"endTime":389.604,"body":"media, so that direct to"},{"speaker":"Khun Pajaree - Osotspa","startTime":385.226,"endTime":389.604,"body":"consumer, it's very favorable to"},{"speaker":"Khun Pajaree - Osotspa","startTime":389.68,"endTime":394.289,"body":"the small brand. But for, I"},{"speaker":"Khun Pajaree - Osotspa","startTime":389.68,"endTime":394.289,"body":"think, for especially the market"},{"speaker":"Khun Pajaree - Osotspa","startTime":394.366,"endTime":398.974,"body":"that we are in, it's, it's the"},{"speaker":"Khun Pajaree - Osotspa","startTime":394.366,"endTime":398.974,"body":"favorite business. So I'm, we"},{"speaker":"Khun Pajaree - Osotspa","startTime":399.051,"endTime":403.659,"body":"see a lot of like, you know, the"},{"speaker":"Khun Pajaree - Osotspa","startTime":399.051,"endTime":403.659,"body":"slowly growth in the in our"},{"speaker":"Khun Pajaree - Osotspa","startTime":403.736,"endTime":408.498,"body":"industry, because the beverage"},{"speaker":"Khun Pajaree - Osotspa","startTime":403.736,"endTime":408.498,"body":"in Southeast Asia, it's more on"},{"speaker":"Khun Pajaree - Osotspa","startTime":408.575,"endTime":413.183,"body":"the impulsive marketing between"},{"speaker":"Khun Pajaree - Osotspa","startTime":408.575,"endTime":413.183,"body":"like, you know, you get your"},{"speaker":"Khun Pajaree - Osotspa","startTime":413.26,"endTime":418.022,"body":"drink when you are thirsty, and"},{"speaker":"Khun Pajaree - Osotspa","startTime":413.26,"endTime":418.022,"body":"you know, you see a cold drink"},{"speaker":"Khun Pajaree - Osotspa","startTime":418.099,"endTime":422.707,"body":"in the refrigerator. That is"},{"speaker":"Khun Pajaree - Osotspa","startTime":418.099,"endTime":422.707,"body":"where, you know, you started to"},{"speaker":"Khun Pajaree - Osotspa","startTime":422.784,"endTime":427.623,"body":"acquire the drink for yourself."},{"speaker":"Khun Pajaree - Osotspa","startTime":422.784,"endTime":427.623,"body":"But when you are at home, like,"},{"speaker":"Khun Pajaree - Osotspa","startTime":427.7,"endTime":432.692,"body":"you know, taking yourself, so we"},{"speaker":"Khun Pajaree - Osotspa","startTime":427.7,"endTime":432.692,"body":"are not drinking as much as when"},{"speaker":"Khun Pajaree - Osotspa","startTime":432.769,"endTime":437.377,"body":"we are out of home so what is"},{"speaker":"Khun Pajaree - Osotspa","startTime":432.769,"endTime":437.377,"body":"slowly, what is trying to what"},{"speaker":"Khun Pajaree - Osotspa","startTime":437.454,"endTime":442.216,"body":"I'm trying to say is that the"},{"speaker":"Khun Pajaree - Osotspa","startTime":437.454,"endTime":442.216,"body":"direct to consumer, it's more on"},{"speaker":"Khun Pajaree - Osotspa","startTime":442.293,"endTime":446.594,"body":"the in home consumption, where"},{"speaker":"Khun Pajaree - Osotspa","startTime":442.293,"endTime":446.594,"body":"the beverage i because my"},{"speaker":"Khun Pajaree - Osotspa","startTime":446.671,"endTime":451.51,"body":"personal belief is in Thailand"},{"speaker":"Khun Pajaree - Osotspa","startTime":446.671,"endTime":451.51,"body":"and Southeast Asia, will be more"},{"speaker":"Khun Pajaree - Osotspa","startTime":451.587,"endTime":456.426,"body":"on the out of home consumptions."},{"speaker":"Khun Pajaree - Osotspa","startTime":451.587,"endTime":456.426,"body":"And I think in that case, then"},{"speaker":"Khun Pajaree - Osotspa","startTime":456.502,"endTime":460.727,"body":"we are still relying a lot on"},{"speaker":"Khun Pajaree - Osotspa","startTime":456.502,"endTime":460.727,"body":"the in the trade network,"},{"speaker":"Khun Pajaree - Osotspa","startTime":460.804,"endTime":465.566,"body":"whether you are delivering and"},{"speaker":"Khun Pajaree - Osotspa","startTime":460.804,"endTime":465.566,"body":"distribute your products to the"},{"speaker":"Khun Pajaree - Osotspa","startTime":465.642,"endTime":470.174,"body":"traditional trade or modern"},{"speaker":"Khun Pajaree - Osotspa","startTime":465.642,"endTime":470.174,"body":"trade, that is still necessary,"},{"speaker":"Khun Pajaree - Osotspa","startTime":470.251,"endTime":474.168,"body":"on the other hand, in our"},{"speaker":"Khun Pajaree - Osotspa","startTime":470.251,"endTime":474.168,"body":"categories, like home and"},{"speaker":"Khun Pajaree - Osotspa","startTime":474.245,"endTime":478.93,"body":"personal care. So we see that"},{"speaker":"Khun Pajaree - Osotspa","startTime":474.245,"endTime":478.93,"body":"the direct consumer, it plays a"},{"speaker":"Khun Pajaree - Osotspa","startTime":479.007,"endTime":482.31,"body":"very strong emphasis on in the"},{"speaker":"Khun Pajaree - Osotspa","startTime":479.007,"endTime":482.31,"body":"market terms"},{"speaker":"AIBP Intro","startTime":482.31,"endTime":484.62,"body":"of innovation and"},{"speaker":"AIBP Intro","startTime":482.31,"endTime":484.62,"body":"digital transformation"},{"speaker":"AIBP Intro","startTime":484.62,"endTime":487.77,"body":"initiatives. What is being done"},{"speaker":"AIBP Intro","startTime":484.62,"endTime":487.77,"body":"to, you know, consolidate some"},{"speaker":"AIBP Intro","startTime":487.77,"endTime":491.46,"body":"of these different networks, as"},{"speaker":"AIBP Intro","startTime":487.77,"endTime":491.46,"body":"well as to streamline your"},{"speaker":"AIBP Intro","startTime":491.46,"endTime":496.05,"body":"operations across the"},{"speaker":"AIBP Intro","startTime":491.46,"endTime":496.05,"body":"organization at osotspa, okay,"},{"speaker":"Khun Pajaree - Osotspa","startTime":496.14,"endTime":500.16,"body":"so for"},{"speaker":"Khun Pajaree - Osotspa","startTime":496.14,"endTime":500.16,"body":"osotspa, we are embraced by"},{"speaker":"Khun Pajaree - Osotspa","startTime":500.16,"endTime":504.69,"body":"using the data driven customer"},{"speaker":"Khun Pajaree - Osotspa","startTime":500.16,"endTime":504.69,"body":"engagement strategies to our"},{"speaker":"Khun Pajaree - Osotspa","startTime":504.69,"endTime":509.25,"body":"loyalty program and the digital"},{"speaker":"Khun Pajaree - Osotspa","startTime":504.69,"endTime":509.25,"body":"platform, as I mentioned, our"},{"speaker":"Khun Pajaree - Osotspa","startTime":509.25,"endTime":512.31,"body":"product itself, and distribute"},{"speaker":"Khun Pajaree - Osotspa","startTime":509.25,"endTime":512.31,"body":"to our traditional trade"},{"speaker":"Khun Pajaree - Osotspa","startTime":512.31,"endTime":515.1,"body":"network. So we sell to the"},{"speaker":"Khun Pajaree - Osotspa","startTime":512.31,"endTime":515.1,"body":"wholesalers, and then the"},{"speaker":"Khun Pajaree - Osotspa","startTime":515.1,"endTime":519.45,"body":"wholesaler will be, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":515.1,"endTime":519.45,"body":"lease to their to their"},{"speaker":"Khun Pajaree - Osotspa","startTime":519.45,"endTime":522.84,"body":"underlying network, until it"},{"speaker":"Khun Pajaree - Osotspa","startTime":519.45,"endTime":522.84,"body":"leads to the mom and pop shop,"},{"speaker":"Khun Pajaree - Osotspa","startTime":523.14,"endTime":525.93,"body":"to the first until the customer"},{"speaker":"Khun Pajaree - Osotspa","startTime":523.14,"endTime":525.93,"body":"will get, like, you know, all"},{"speaker":"Khun Pajaree - Osotspa","startTime":525.93,"endTime":528.81,"body":"the green from from the"},{"speaker":"Khun Pajaree - Osotspa","startTime":525.93,"endTime":528.81,"body":"refrigerators at the mom and pop"},{"speaker":"Khun Pajaree - Osotspa","startTime":528.81,"endTime":532.59,"body":"shop. So for us to, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":528.81,"endTime":532.59,"body":"getting all those data and"},{"speaker":"Khun Pajaree - Osotspa","startTime":532.59,"endTime":538.29,"body":"understand how our product is"},{"speaker":"Khun Pajaree - Osotspa","startTime":532.59,"endTime":538.29,"body":"velocities until they reach to"},{"speaker":"Khun Pajaree - Osotspa","startTime":538.29,"endTime":542.25,"body":"the consumer, that is very"},{"speaker":"Khun Pajaree - Osotspa","startTime":538.29,"endTime":542.25,"body":"important. So we be able to"},{"speaker":"Khun Pajaree - Osotspa","startTime":542.25,"endTime":546.96,"body":"collect those data to the"},{"speaker":"Khun Pajaree - Osotspa","startTime":542.25,"endTime":546.96,"body":"loyalty platform to understand,"},{"speaker":"Khun Pajaree - Osotspa","startTime":546.96,"endTime":551.19,"body":"you know, where and when it's"},{"speaker":"Khun Pajaree - Osotspa","startTime":546.96,"endTime":551.19,"body":"our product it's consumed, is"},{"speaker":"Khun Pajaree - Osotspa","startTime":551.19,"endTime":555.87,"body":"purchased and consumed by the to"},{"speaker":"Khun Pajaree - Osotspa","startTime":551.19,"endTime":555.87,"body":"the by the end consumer, and"},{"speaker":"Khun Pajaree - Osotspa","startTime":555.87,"endTime":560.25,"body":"from which, from which, though."},{"speaker":"Khun Pajaree - Osotspa","startTime":555.87,"endTime":560.25,"body":"So that helped me improve a lot"},{"speaker":"Khun Pajaree - Osotspa","startTime":560.28,"endTime":568.26,"body":"of the consumer experience in in"},{"speaker":"Khun Pajaree - Osotspa","startTime":560.28,"endTime":568.26,"body":"the locations, and also we, once"},{"speaker":"Khun Pajaree - Osotspa","startTime":568.26,"endTime":572.04,"body":"we have success this in"},{"speaker":"Khun Pajaree - Osotspa","startTime":568.26,"endTime":572.04,"body":"Thailand, we also expand the"},{"speaker":"Khun Pajaree - Osotspa","startTime":572.04,"endTime":575.88,"body":"same business model for us to"},{"speaker":"Khun Pajaree - Osotspa","startTime":572.04,"endTime":575.88,"body":"drive sales and understand the"},{"speaker":"Khun Pajaree - Osotspa","startTime":576.06,"endTime":579.51,"body":"customer and consumer better in"},{"speaker":"Khun Pajaree - Osotspa","startTime":576.06,"endTime":579.51,"body":"the international business as"},{"speaker":"Khun Pajaree - Osotspa","startTime":579.51,"endTime":583.23,"body":"well. And that will be the key"},{"speaker":"Khun Pajaree - Osotspa","startTime":579.51,"endTime":583.23,"body":"how we going to, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":583.26,"endTime":587.4,"body":"expand to the new market, saying"},{"speaker":"Khun Pajaree - Osotspa","startTime":583.26,"endTime":587.4,"body":"in the new countries that we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":587.4,"endTime":591.45,"body":"going because we be able to"},{"speaker":"Khun Pajaree - Osotspa","startTime":587.4,"endTime":591.45,"body":"collect those inside and be able"},{"speaker":"Khun Pajaree - Osotspa","startTime":591.45,"endTime":597.27,"body":"to understand where we going to"},{"speaker":"Khun Pajaree - Osotspa","startTime":591.45,"endTime":597.27,"body":"put the product, what is the"},{"speaker":"Khun Pajaree - Osotspa","startTime":597.27,"endTime":601.38,"body":"product we should put and. So"},{"speaker":"Khun Pajaree - Osotspa","startTime":597.27,"endTime":601.38,"body":"what are the price and"},{"speaker":"Khun Pajaree - Osotspa","startTime":601.38,"endTime":606.03,"body":"promotions that will helping us"},{"speaker":"Khun Pajaree - Osotspa","startTime":601.38,"endTime":606.03,"body":"drive ourselves in each of the"},{"speaker":"Khun Pajaree - Osotspa","startTime":606.03,"endTime":606.99,"body":"locations?"},{"speaker":"AIBP Intro","startTime":608.1,"endTime":610.38,"body":"Okay, so"},{"speaker":"AIBP Intro","startTime":608.1,"endTime":610.38,"body":"interestingly, just last month,"},{"speaker":"AIBP Intro","startTime":610.38,"endTime":614.49,"body":"right? Osotspa hosted your AI"},{"speaker":"AIBP Intro","startTime":610.38,"endTime":614.49,"body":"day 2024, on the world of"},{"speaker":"AIBP Intro","startTime":614.49,"endTime":618.0,"body":"tomorrow with AI. And you know,"},{"speaker":"AIBP Intro","startTime":614.49,"endTime":618.0,"body":"in line with that, maybe you can"},{"speaker":"AIBP Intro","startTime":618.0,"endTime":621.36,"body":"share a little bit and discuss"},{"speaker":"AIBP Intro","startTime":618.0,"endTime":621.36,"body":"the company's approach to, say,"},{"speaker":"AIBP Intro","startTime":621.36,"endTime":625.44,"body":"data analytics, and even up to"},{"speaker":"AIBP Intro","startTime":621.36,"endTime":625.44,"body":"AI adoption, you know, in terms"},{"speaker":"AIBP Intro","startTime":625.44,"endTime":630.42,"body":"of, what are some of the AIC"},{"speaker":"AIBP Intro","startTime":625.44,"endTime":630.42,"body":"working groups or even functions"},{"speaker":"AIBP Intro","startTime":630.42,"endTime":632.7,"body":"within the organization? You"},{"speaker":"AIBP Intro","startTime":630.42,"endTime":632.7,"body":"know, what are some of the"},{"speaker":"AIBP Intro","startTime":632.7,"endTime":636.45,"body":"projects that we didn't also"},{"speaker":"AIBP Intro","startTime":632.7,"endTime":636.45,"body":"inspire you are focusing on for"},{"speaker":"AIBP Intro","startTime":636.45,"endTime":637.53,"body":"for the organization,"},{"speaker":"Khun Pajaree - Osotspa","startTime":638.1,"endTime":642.39,"body":"sure, so"},{"speaker":"Khun Pajaree - Osotspa","startTime":638.1,"endTime":642.39,"body":"the we see the AI and data"},{"speaker":"Khun Pajaree - Osotspa","startTime":642.39,"endTime":647.61,"body":"analytics is not only, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":642.39,"endTime":647.61,"body":"transforming the data different"},{"speaker":"Khun Pajaree - Osotspa","startTime":647.61,"endTime":650.79,"body":"decision for the for everyone in"},{"speaker":"Khun Pajaree - Osotspa","startTime":647.61,"endTime":650.79,"body":"the organization, but we think"},{"speaker":"Khun Pajaree - Osotspa","startTime":650.79,"endTime":654.84,"body":"that is going to transform the"},{"speaker":"Khun Pajaree - Osotspa","startTime":650.79,"endTime":654.84,"body":"way we are operate, and how"},{"speaker":"Khun Pajaree - Osotspa","startTime":654.84,"endTime":657.33,"body":"we're going to make it more"},{"speaker":"Khun Pajaree - Osotspa","startTime":654.84,"endTime":657.33,"body":"efficient, productive and"},{"speaker":"Khun Pajaree - Osotspa","startTime":657.36,"endTime":663.69,"body":"innovative. So during the our AI"},{"speaker":"Khun Pajaree - Osotspa","startTime":657.36,"endTime":663.69,"body":"day in 2024 we highlighted that"},{"speaker":"Khun Pajaree - Osotspa","startTime":663.69,"endTime":667.41,"body":"the we are using AI not only to"},{"speaker":"Khun Pajaree - Osotspa","startTime":663.69,"endTime":667.41,"body":"understand the customer and"},{"speaker":"Khun Pajaree - Osotspa","startTime":667.41,"endTime":671.43,"body":"consumer better, as I mentioned"},{"speaker":"Khun Pajaree - Osotspa","startTime":667.41,"endTime":671.43,"body":"earlier, we also focusing on"},{"speaker":"Khun Pajaree - Osotspa","startTime":671.43,"endTime":674.94,"body":"using it to streamline our"},{"speaker":"Khun Pajaree - Osotspa","startTime":671.43,"endTime":674.94,"body":"internal process and accelerate"},{"speaker":"Khun Pajaree - Osotspa","startTime":674.97,"endTime":680.37,"body":"our product development. First,"},{"speaker":"Khun Pajaree - Osotspa","startTime":674.97,"endTime":680.37,"body":"we are liberating AI to power"},{"speaker":"Khun Pajaree - Osotspa","startTime":680.37,"endTime":685.53,"body":"data analytics so we gain the"},{"speaker":"Khun Pajaree - Osotspa","startTime":680.37,"endTime":685.53,"body":"real time data inside to put our"},{"speaker":"Khun Pajaree - Osotspa","startTime":685.53,"endTime":688.32,"body":"product and delivering our"},{"speaker":"Khun Pajaree - Osotspa","startTime":685.53,"endTime":688.32,"body":"product at the right time, the"},{"speaker":"Khun Pajaree - Osotspa","startTime":688.32,"endTime":691.83,"body":"right place and the right price"},{"speaker":"Khun Pajaree - Osotspa","startTime":688.32,"endTime":691.83,"body":"to our customer and also"},{"speaker":"Khun Pajaree - Osotspa","startTime":691.83,"endTime":696.39,"body":"consumers, based on their"},{"speaker":"Khun Pajaree - Osotspa","startTime":691.83,"endTime":696.39,"body":"behavioral preference and our"},{"speaker":"Khun Pajaree - Osotspa","startTime":696.39,"endTime":701.46,"body":"recent AI model that we Are"},{"speaker":"Khun Pajaree - Osotspa","startTime":696.39,"endTime":701.46,"body":"showcases in our AI days, also"},{"speaker":"Khun Pajaree - Osotspa","startTime":701.46,"endTime":705.75,"body":"talking about the AI model of"},{"speaker":"Khun Pajaree - Osotspa","startTime":701.46,"endTime":705.75,"body":"the marketing mix model that"},{"speaker":"Khun Pajaree - Osotspa","startTime":705.75,"endTime":710.82,"body":"allow us to allocate the right"},{"speaker":"Khun Pajaree - Osotspa","startTime":705.75,"endTime":710.82,"body":"marketing expense and resources"},{"speaker":"Khun Pajaree - Osotspa","startTime":710.88,"endTime":715.89,"body":"to drive what is, what are the"},{"speaker":"Khun Pajaree - Osotspa","startTime":710.88,"endTime":715.89,"body":"most impactful driver that will"},{"speaker":"Khun Pajaree - Osotspa","startTime":715.89,"endTime":720.09,"body":"be helping us increase our sales"},{"speaker":"Khun Pajaree - Osotspa","startTime":715.89,"endTime":720.09,"body":"and market share. So in"},{"speaker":"Khun Pajaree - Osotspa","startTime":720.12,"endTime":723.21,"body":"marketing mix. Then you can"},{"speaker":"Khun Pajaree - Osotspa","startTime":720.12,"endTime":723.21,"body":"spend money on, you know, on the"},{"speaker":"Khun Pajaree - Osotspa","startTime":723.21,"endTime":727.29,"body":"product pride place and"},{"speaker":"Khun Pajaree - Osotspa","startTime":723.21,"endTime":727.29,"body":"promotions, and then in, I"},{"speaker":"Khun Pajaree - Osotspa","startTime":727.29,"endTime":732.12,"body":"think, in FMCG business, then"},{"speaker":"Khun Pajaree - Osotspa","startTime":727.29,"endTime":732.12,"body":"the last part, apart from the"},{"speaker":"Khun Pajaree - Osotspa","startTime":732.54,"endTime":737.1,"body":"contribution so it's also, it's"},{"speaker":"Khun Pajaree - Osotspa","startTime":732.54,"endTime":737.1,"body":"on the marketing expense. So we"},{"speaker":"Khun Pajaree - Osotspa","startTime":737.1,"endTime":742.77,"body":"have to spend that marketing"},{"speaker":"Khun Pajaree - Osotspa","startTime":737.1,"endTime":742.77,"body":"expand resources intelligently"},{"speaker":"Khun Pajaree - Osotspa","startTime":743.07,"endTime":748.08,"body":"in order to make the impact. And"},{"speaker":"Khun Pajaree - Osotspa","startTime":743.07,"endTime":748.08,"body":"what are the crucial for for us,"},{"speaker":"Khun Pajaree - Osotspa","startTime":748.95,"endTime":754.47,"body":"and definitely it's a sales and"},{"speaker":"Khun Pajaree - Osotspa","startTime":748.95,"endTime":754.47,"body":"market share and for us, AI"},{"speaker":"Khun Pajaree - Osotspa","startTime":754.47,"endTime":758.22,"body":"might not be just the tool, but"},{"speaker":"Khun Pajaree - Osotspa","startTime":754.47,"endTime":758.22,"body":"it's also the game changers that"},{"speaker":"Khun Pajaree - Osotspa","startTime":758.22,"endTime":763.05,"body":"we are putting the boundary of"},{"speaker":"Khun Pajaree - Osotspa","startTime":758.22,"endTime":763.05,"body":"what is possible, allowing us to"},{"speaker":"Khun Pajaree - Osotspa","startTime":763.44,"endTime":769.11,"body":"innovate faster and engage"},{"speaker":"Khun Pajaree - Osotspa","startTime":763.44,"endTime":769.11,"body":"deeper, more on the consumer. So"},{"speaker":"Khun Pajaree - Osotspa","startTime":769.5,"endTime":775.8,"body":"that one is the how we apply AI"},{"speaker":"Khun Pajaree - Osotspa","startTime":769.5,"endTime":775.8,"body":"for in our marketing, for supply"},{"speaker":"Khun Pajaree - Osotspa","startTime":775.8,"endTime":780.9,"body":"chain, is the major improvement"},{"speaker":"Khun Pajaree - Osotspa","startTime":775.8,"endTime":780.9,"body":"where we are integrated our ERP"},{"speaker":"Khun Pajaree - Osotspa","startTime":780.9,"endTime":787.08,"body":"system and the order to cash and"},{"speaker":"Khun Pajaree - Osotspa","startTime":780.9,"endTime":787.08,"body":"process. So this one is helping"},{"speaker":"Khun Pajaree - Osotspa","startTime":787.08,"endTime":793.44,"body":"us, you know, streamline, or the"},{"speaker":"Khun Pajaree - Osotspa","startTime":787.08,"endTime":793.44,"body":"the product promotions until the"},{"speaker":"Khun Pajaree - Osotspa","startTime":793.44,"endTime":798.66,"body":"inventory management, because we"},{"speaker":"Khun Pajaree - Osotspa","startTime":793.44,"endTime":798.66,"body":"be able to understand the demand"},{"speaker":"Khun Pajaree - Osotspa","startTime":798.69,"endTime":803.16,"body":"predicted the forecast, so we be"},{"speaker":"Khun Pajaree - Osotspa","startTime":798.69,"endTime":803.16,"body":"able to lower our inventory"},{"speaker":"Khun Pajaree - Osotspa","startTime":803.4,"endTime":808.08,"body":"effectively. And this one is"},{"speaker":"Khun Pajaree - Osotspa","startTime":803.4,"endTime":808.08,"body":"also, you know, helping us"},{"speaker":"Khun Pajaree - Osotspa","startTime":808.11,"endTime":813.27,"body":"understand the order from the"},{"speaker":"Khun Pajaree - Osotspa","startTime":808.11,"endTime":813.27,"body":"customers. And we put the AI"},{"speaker":"Khun Pajaree - Osotspa","startTime":813.27,"endTime":818.43,"body":"recommendation base to help our"},{"speaker":"Khun Pajaree - Osotspa","startTime":813.27,"endTime":818.43,"body":"sales agents to offer what is"},{"speaker":"Khun Pajaree - Osotspa","startTime":818.43,"endTime":823.62,"body":"the product mix, and also what"},{"speaker":"Khun Pajaree - Osotspa","startTime":818.43,"endTime":823.62,"body":"is the recommend promotions, and"},{"speaker":"Khun Pajaree - Osotspa","startTime":823.62,"endTime":827.79,"body":"also the volume, how they"},{"speaker":"Khun Pajaree - Osotspa","startTime":823.62,"endTime":827.79,"body":"should, how they should use the"},{"speaker":"Khun Pajaree - Osotspa","startTime":827.79,"endTime":832.26,"body":"transport vehicle to lower their"},{"speaker":"Khun Pajaree - Osotspa","startTime":827.79,"endTime":832.26,"body":"transportation ho effectively."},{"speaker":"Khun Pajaree - Osotspa","startTime":832.26,"endTime":837.15,"body":"So that's in the pack of how we"},{"speaker":"Khun Pajaree - Osotspa","startTime":832.26,"endTime":837.15,"body":"integrated all the supply chains"},{"speaker":"Khun Pajaree - Osotspa","startTime":837.15,"endTime":840.24,"body":"and put it in our AI"},{"speaker":"Khun Pajaree - Osotspa","startTime":837.15,"endTime":840.24,"body":"recommendation system for"},{"speaker":"Khun Pajaree - Osotspa","startTime":840.42,"endTime":845.61,"body":"ourselves to propose to our"},{"speaker":"Khun Pajaree - Osotspa","startTime":840.42,"endTime":845.61,"body":"customers for finance and"},{"speaker":"Khun Pajaree - Osotspa","startTime":845.61,"endTime":850.05,"body":"accounting. We are using the AI"},{"speaker":"Khun Pajaree - Osotspa","startTime":845.61,"endTime":850.05,"body":"to automate, you know, all their"},{"speaker":"Khun Pajaree - Osotspa","startTime":850.05,"endTime":854.1,"body":"routine tasks. For example,"},{"speaker":"Khun Pajaree - Osotspa","startTime":850.05,"endTime":854.1,"body":"like, you know, every month then"},{"speaker":"Khun Pajaree - Osotspa","startTime":854.13,"endTime":858.06,"body":"our financial analyst is"},{"speaker":"Khun Pajaree - Osotspa","startTime":854.13,"endTime":858.06,"body":"spending a lot of times in order"},{"speaker":"Khun Pajaree - Osotspa","startTime":858.06,"endTime":864.3,"body":"to, you know, collect the data,"},{"speaker":"Khun Pajaree - Osotspa","startTime":858.06,"endTime":864.3,"body":"and also, like you know, to"},{"speaker":"Khun Pajaree - Osotspa","startTime":864.84,"endTime":869.07,"body":"quantify the data into the"},{"speaker":"Khun Pajaree - Osotspa","startTime":864.84,"endTime":869.07,"body":"format where we are putting it"},{"speaker":"Khun Pajaree - Osotspa","startTime":869.07,"endTime":873.3,"body":"in the financial reporting for"},{"speaker":"Khun Pajaree - Osotspa","startTime":869.07,"endTime":873.3,"body":"our management. And they need to"},{"speaker":"Khun Pajaree - Osotspa","startTime":873.33,"endTime":877.74,"body":"do a lot of the analytics in"},{"speaker":"Khun Pajaree - Osotspa","startTime":873.33,"endTime":877.74,"body":"order to translate, what are the"},{"speaker":"Khun Pajaree - Osotspa","startTime":877.74,"endTime":882.45,"body":"number, what are the impact, to"},{"speaker":"Khun Pajaree - Osotspa","startTime":877.74,"endTime":882.45,"body":"our management and then taking"},{"speaker":"Khun Pajaree - Osotspa","startTime":882.45,"endTime":885.45,"body":"them like, you know, very long"},{"speaker":"Khun Pajaree - Osotspa","startTime":882.45,"endTime":885.45,"body":"time. But if we look at this"},{"speaker":"Khun Pajaree - Osotspa","startTime":886.05,"endTime":890.07,"body":"activity, you can see that, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":886.05,"endTime":890.07,"body":"know, all the data are in ERP,"},{"speaker":"Khun Pajaree - Osotspa","startTime":890.43,"endTime":896.97,"body":"okay, so they have their"},{"speaker":"Khun Pajaree - Osotspa","startTime":890.43,"endTime":896.97,"body":"routines and also the logic to"},{"speaker":"Khun Pajaree - Osotspa","startTime":897.9,"endTime":902.49,"body":"conditions the numbers and. You"},{"speaker":"Khun Pajaree - Osotspa","startTime":897.9,"endTime":902.49,"body":"know, the threshold five minus"},{"speaker":"Khun Pajaree - Osotspa","startTime":902.49,"endTime":907.02,"body":"five, or you know, five 5% in"},{"speaker":"Khun Pajaree - Osotspa","startTime":902.49,"endTime":907.02,"body":"order to make the report, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":907.02,"endTime":911.46,"body":"know, and present it to the"},{"speaker":"Khun Pajaree - Osotspa","startTime":907.02,"endTime":911.46,"body":"management so that that things"},{"speaker":"Khun Pajaree - Osotspa","startTime":911.79,"endTime":917.91,"body":"can be done by, you know, the AI"},{"speaker":"Khun Pajaree - Osotspa","startTime":911.79,"endTime":917.91,"body":"model, and with the LLM model,"},{"speaker":"Khun Pajaree - Osotspa","startTime":917.91,"endTime":922.35,"body":"we also helping them during the"},{"speaker":"Khun Pajaree - Osotspa","startTime":917.91,"endTime":922.35,"body":"abnormary detections, and also"},{"speaker":"Khun Pajaree - Osotspa","startTime":922.8,"endTime":929.1,"body":"provide the transcript heat of"},{"speaker":"Khun Pajaree - Osotspa","startTime":922.8,"endTime":929.1,"body":"if this number the driver from"},{"speaker":"Khun Pajaree - Osotspa","startTime":929.1,"endTime":934.14,"body":"this lower of sale under this"},{"speaker":"Khun Pajaree - Osotspa","startTime":929.1,"endTime":934.14,"body":"product. So we put all the data"},{"speaker":"Khun Pajaree - Osotspa","startTime":934.14,"endTime":940.08,"body":"together and let the LLM put the"},{"speaker":"Khun Pajaree - Osotspa","startTime":934.14,"endTime":940.08,"body":"humanized language to explain it"},{"speaker":"Khun Pajaree - Osotspa","startTime":940.08,"endTime":946.14,"body":"to management, so that also, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":940.08,"endTime":946.14,"body":"know, reduce a lot of the tasks"},{"speaker":"Khun Pajaree - Osotspa","startTime":946.86,"endTime":951.12,"body":"for the our financial analyst."},{"speaker":"Khun Pajaree - Osotspa","startTime":946.86,"endTime":951.12,"body":"So that might be some of the"},{"speaker":"Khun Pajaree - Osotspa","startTime":951.15,"endTime":955.05,"body":"example that we are showcases in"},{"speaker":"Khun Pajaree - Osotspa","startTime":951.15,"endTime":955.05,"body":"our AI, 2024"},{"speaker":"AIBP Intro","startTime":956.07,"endTime":958.77,"body":"the improvements"},{"speaker":"AIBP Intro","startTime":956.07,"endTime":958.77,"body":"that you look at is there a time"},{"speaker":"AIBP Intro","startTime":958.77,"endTime":963.0,"body":"frame that you typically look"},{"speaker":"AIBP Intro","startTime":958.77,"endTime":963.0,"body":"at, or, you know, in terms of"},{"speaker":"AIBP Intro","startTime":963.03,"endTime":966.12,"body":"how fast you expect these"},{"speaker":"AIBP Intro","startTime":963.03,"endTime":966.12,"body":"results to come, or does it"},{"speaker":"AIBP Intro","startTime":966.12,"endTime":968.52,"body":"depend on the type of technology"},{"speaker":"AIBP Intro","startTime":966.12,"endTime":968.52,"body":"that's being employed,"},{"speaker":"Khun Pajaree - Osotspa","startTime":970.38,"endTime":974.76,"body":"we have"},{"speaker":"Khun Pajaree - Osotspa","startTime":970.38,"endTime":974.76,"body":"to period like, let's say, in"},{"speaker":"Khun Pajaree - Osotspa","startTime":974.76,"endTime":977.88,"body":"every years, like I mentioned"},{"speaker":"Khun Pajaree - Osotspa","startTime":974.76,"endTime":977.88,"body":"that we are in the process of"},{"speaker":"Khun Pajaree - Osotspa","startTime":977.88,"endTime":982.41,"body":"doing Annual Plan for 2025"},{"speaker":"Khun Pajaree - Osotspa","startTime":977.88,"endTime":982.41,"body":"definitely, we have the budget,"},{"speaker":"Khun Pajaree - Osotspa","startTime":982.44,"endTime":987.63,"body":"right. So in that business"},{"speaker":"Khun Pajaree - Osotspa","startTime":982.44,"endTime":987.63,"body":"target of how much that net sale"},{"speaker":"Khun Pajaree - Osotspa","startTime":987.63,"endTime":990.99,"body":"we wanted this year, how much"},{"speaker":"Khun Pajaree - Osotspa","startTime":987.63,"endTime":990.99,"body":"growth that is alive with, the"},{"speaker":"Khun Pajaree - Osotspa","startTime":990.99,"endTime":994.5,"body":"long term time we have to make"},{"speaker":"Khun Pajaree - Osotspa","startTime":990.99,"endTime":994.5,"body":"this year, and also the net"},{"speaker":"Khun Pajaree - Osotspa","startTime":994.5,"endTime":998.97,"body":"profit that we are expecting"},{"speaker":"Khun Pajaree - Osotspa","startTime":994.5,"endTime":998.97,"body":"next year. So that was the"},{"speaker":"Khun Pajaree - Osotspa","startTime":998.97,"endTime":1003.32,"body":"business target that will be"},{"speaker":"Khun Pajaree - Osotspa","startTime":998.97,"endTime":1003.32,"body":"driving the budget, the overall,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1003.35,"endTime":1011.06,"body":"how the organization is going to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1003.35,"endTime":1011.06,"body":"spend in 2025 so that is one"},{"speaker":"Khun Pajaree - Osotspa","startTime":1011.06,"endTime":1015.53,"body":"thing. So we have to be able to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1011.06,"endTime":1015.53,"body":"prioritize. What are the digital"},{"speaker":"Khun Pajaree - Osotspa","startTime":1015.53,"endTime":1019.88,"body":"transformation initiative that"},{"speaker":"Khun Pajaree - Osotspa","startTime":1015.53,"endTime":1019.88,"body":"will be helping us? You know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1019.91,"endTime":1024.41,"body":"achieving this target number at"},{"speaker":"Khun Pajaree - Osotspa","startTime":1019.91,"endTime":1024.41,"body":"the same time, we can manage it"},{"speaker":"Khun Pajaree - Osotspa","startTime":1024.44,"endTime":1028.79,"body":"within the limited resource that"},{"speaker":"Khun Pajaree - Osotspa","startTime":1024.44,"endTime":1028.79,"body":"we have been getting from, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1028.79,"endTime":1033.08,"body":"know, endocrine that is for the,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1028.79,"endTime":1033.08,"body":"you know, short term next year,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1033.77,"endTime":1040.37,"body":"but for the for the longer term"},{"speaker":"Khun Pajaree - Osotspa","startTime":1033.77,"endTime":1040.37,"body":"that we need to achieve. It's"},{"speaker":"Khun Pajaree - Osotspa","startTime":1040.4,"endTime":1043.43,"body":"more or less on the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1040.4,"endTime":1043.43,"body":"infrastructure and foundations"},{"speaker":"Khun Pajaree - Osotspa","startTime":1043.46,"endTime":1048.47,"body":"like, you know, because we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":1043.46,"endTime":1048.47,"body":"going to adopt a lot of the AI"},{"speaker":"Khun Pajaree - Osotspa","startTime":1048.5,"endTime":1051.83,"body":"in the near future. So the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1048.5,"endTime":1051.83,"body":"infrastructure, in terms of the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1051.83,"endTime":1058.88,"body":"data, in terms of the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1051.83,"endTime":1058.88,"body":"applications that has to be that"},{"speaker":"Khun Pajaree - Osotspa","startTime":1058.88,"endTime":1061.82,"body":"has to be transformed in order"},{"speaker":"Khun Pajaree - Osotspa","startTime":1058.88,"endTime":1061.82,"body":"to be able to, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1062.36,"endTime":1068.69,"body":"integrate it with AI and helping"},{"speaker":"Khun Pajaree - Osotspa","startTime":1062.36,"endTime":1068.69,"body":"us doing, do the operation"},{"speaker":"Khun Pajaree - Osotspa","startTime":1068.69,"endTime":1073.16,"body":"better with the ais, for"},{"speaker":"Khun Pajaree - Osotspa","startTime":1068.69,"endTime":1073.16,"body":"example. So those infrastructure"},{"speaker":"Khun Pajaree - Osotspa","startTime":1073.16,"endTime":1078.38,"body":"will be put it as the long term"},{"speaker":"Khun Pajaree - Osotspa","startTime":1073.16,"endTime":1078.38,"body":"investment that will be aligning"},{"speaker":"Khun Pajaree - Osotspa","startTime":1078.41,"endTime":1084.92,"body":"with the strategic growth. And"},{"speaker":"Khun Pajaree - Osotspa","startTime":1078.41,"endTime":1084.92,"body":"those will be measures for"},{"speaker":"Khun Pajaree - Osotspa","startTime":1085.31,"endTime":1089.69,"body":"taking into separate"},{"speaker":"Khun Pajaree - Osotspa","startTime":1085.31,"endTime":1089.69,"body":"measurements. For example, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1089.69,"endTime":1096.68,"body":"know, do we are in the milestone"},{"speaker":"Khun Pajaree - Osotspa","startTime":1089.69,"endTime":1096.68,"body":"of adopting AI, for example,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1097.22,"endTime":1100.16,"body":"that will be measured in that"},{"speaker":"Khun Pajaree - Osotspa","startTime":1097.22,"endTime":1100.16,"body":"area,"},{"speaker":"AIBP Intro","startTime":1100.34,"endTime":1102.5,"body":"any challenges that"},{"speaker":"AIBP Intro","startTime":1100.34,"endTime":1102.5,"body":"you face when you've come to"},{"speaker":"AIBP Intro","startTime":1102.5,"endTime":1107.51,"body":"implement new technologies, and"},{"speaker":"AIBP Intro","startTime":1102.5,"endTime":1107.51,"body":"you know, what are some areas or"},{"speaker":"AIBP Intro","startTime":1107.51,"endTime":1110.15,"body":"examples of how you've overcome"},{"speaker":"AIBP Intro","startTime":1107.51,"endTime":1110.15,"body":"some of these challenges?"},{"speaker":"Khun Pajaree - Osotspa","startTime":1111.17,"endTime":1114.53,"body":"Okay, I"},{"speaker":"Khun Pajaree - Osotspa","startTime":1111.17,"endTime":1114.53,"body":"think the so let's talk about,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1114.53,"endTime":1117.29,"body":"like, you know, the new, recent"},{"speaker":"Khun Pajaree - Osotspa","startTime":1114.53,"endTime":1117.29,"body":"technologies that everyone is"},{"speaker":"Khun Pajaree - Osotspa","startTime":1117.29,"endTime":1121.52,"body":"talking about, definitely, AI,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1117.29,"endTime":1121.52,"body":"right? So many when it's come to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1121.88,"endTime":1127.37,"body":"implementing AI, it's taking a"},{"speaker":"Khun Pajaree - Osotspa","startTime":1121.88,"endTime":1127.37,"body":"lot of the educations to the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1127.4,"endTime":1131.54,"body":"businesses users and to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1127.4,"endTime":1131.54,"body":"understand, like, you know, what"},{"speaker":"Khun Pajaree - Osotspa","startTime":1131.54,"endTime":1136.22,"body":"is actually what AI can do, for"},{"speaker":"Khun Pajaree - Osotspa","startTime":1131.54,"endTime":1136.22,"body":"example, and then let them"},{"speaker":"Khun Pajaree - Osotspa","startTime":1136.22,"endTime":1142.43,"body":"started to realize, what are the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1136.22,"endTime":1142.43,"body":"what are the problem statement?"},{"speaker":"Khun Pajaree - Osotspa","startTime":1143.0,"endTime":1147.05,"body":"You know, if you come from the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1143.0,"endTime":1147.05,"body":"startup, the most important is"},{"speaker":"Khun Pajaree - Osotspa","startTime":1147.05,"endTime":1150.29,"body":"like, you know, what is your one"},{"speaker":"Khun Pajaree - Osotspa","startTime":1147.05,"endTime":1150.29,"body":"you what is your million dollar"},{"speaker":"Khun Pajaree - Osotspa","startTime":1150.29,"endTime":1155.21,"body":"patients? You know, if you can"},{"speaker":"Khun Pajaree - Osotspa","startTime":1150.29,"endTime":1155.21,"body":"find, what are the matter"},{"speaker":"Khun Pajaree - Osotspa","startTime":1156.38,"endTime":1162.11,"body":"problem statement that you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1156.38,"endTime":1162.11,"body":"wanted to solve, that might be"},{"speaker":"Khun Pajaree - Osotspa","startTime":1162.11,"endTime":1168.77,"body":"the challenges for the business"},{"speaker":"Khun Pajaree - Osotspa","startTime":1162.11,"endTime":1168.77,"body":"user, because, for they are very"},{"speaker":"Khun Pajaree - Osotspa","startTime":1169.19,"endTime":1173.63,"body":"probably occupied by the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1169.19,"endTime":1173.63,"body":"operations. So every day, they"},{"speaker":"Khun Pajaree - Osotspa","startTime":1174.05,"endTime":1177.77,"body":"are facing the day to day"},{"speaker":"Khun Pajaree - Osotspa","startTime":1174.05,"endTime":1177.77,"body":"operations in their in their day"},{"speaker":"Khun Pajaree - Osotspa","startTime":1177.77,"endTime":1181.52,"body":"to day life. So for them to, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1177.77,"endTime":1181.52,"body":"know, setback, and think about,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1181.55,"endTime":1185.81,"body":"you know, what is really matter,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1181.55,"endTime":1185.81,"body":"if I can solve this problem,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1186.05,"endTime":1192.68,"body":"then it will be returning, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1186.05,"endTime":1192.68,"body":"know, with, with a better order"},{"speaker":"Khun Pajaree - Osotspa","startTime":1192.71,"endTime":1197.93,"body":"game changer, that that"},{"speaker":"Khun Pajaree - Osotspa","startTime":1192.71,"endTime":1197.93,"body":"challenges remain the I think"},{"speaker":"Khun Pajaree - Osotspa","startTime":1197.93,"endTime":1201.26,"body":"the second thing is, like, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1197.93,"endTime":1201.26,"body":"know, for the. The organizations"},{"speaker":"Khun Pajaree - Osotspa","startTime":1201.26,"endTime":1207.41,"body":"to having the new hypothesis."},{"speaker":"Khun Pajaree - Osotspa","startTime":1201.26,"endTime":1207.41,"body":"Hypothesis means to me like, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1207.41,"endTime":1212.15,"body":"know, you haven't done this kind"},{"speaker":"Khun Pajaree - Osotspa","startTime":1207.41,"endTime":1212.15,"body":"of process before you happen."},{"speaker":"Khun Pajaree - Osotspa","startTime":1212.18,"endTime":1215.6,"body":"You have the you have the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1212.18,"endTime":1215.6,"body":"problem. You have used this"},{"speaker":"Khun Pajaree - Osotspa","startTime":1215.63,"endTime":1220.73,"body":"approach to solve the problem"},{"speaker":"Khun Pajaree - Osotspa","startTime":1215.63,"endTime":1220.73,"body":"for many years. The hypothesis"},{"speaker":"Khun Pajaree - Osotspa","startTime":1220.73,"endTime":1226.4,"body":"is where, why don't we be able"},{"speaker":"Khun Pajaree - Osotspa","startTime":1220.73,"endTime":1226.4,"body":"to solve it in the new method or"},{"speaker":"Khun Pajaree - Osotspa","startTime":1226.4,"endTime":1231.38,"body":"new way, for example, so they"},{"speaker":"Khun Pajaree - Osotspa","startTime":1226.4,"endTime":1231.38,"body":"can not think about that? I"},{"speaker":"Khun Pajaree - Osotspa","startTime":1231.38,"endTime":1236.93,"body":"mean, those are the challenge I"},{"speaker":"Khun Pajaree - Osotspa","startTime":1231.38,"endTime":1236.93,"body":"have encounters. And many times"},{"speaker":"Khun Pajaree - Osotspa","startTime":1236.96,"endTime":1241.79,"body":"it's like, you know, with the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1236.96,"endTime":1241.79,"body":"propaganda of the generative AI,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1241.79,"endTime":1246.17,"body":"then we basically think that,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1241.79,"endTime":1246.17,"body":"you know, the generative AI is"},{"speaker":"Khun Pajaree - Osotspa","startTime":1246.5,"endTime":1251.51,"body":"going to help them with every"},{"speaker":"Khun Pajaree - Osotspa","startTime":1246.5,"endTime":1251.51,"body":"work. But as I mentioned, is it"},{"speaker":"Khun Pajaree - Osotspa","startTime":1251.51,"endTime":1254.93,"body":"come with the expense? If the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1251.51,"endTime":1254.93,"body":"problem statement and your"},{"speaker":"Khun Pajaree - Osotspa","startTime":1254.93,"endTime":1260.36,"body":"hypothesis is not valued enough,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1254.93,"endTime":1260.36,"body":"putting the new technology in,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1260.36,"endTime":1265.79,"body":"the organization will be more"},{"speaker":"Khun Pajaree - Osotspa","startTime":1260.36,"endTime":1265.79,"body":"burdens to in terms of the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1265.79,"endTime":1270.71,"body":"finance, more than, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1265.79,"endTime":1270.71,"body":"contributing the value. So I"},{"speaker":"Khun Pajaree - Osotspa","startTime":1270.71,"endTime":1274.13,"body":"guess that is the that is the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1270.71,"endTime":1274.13,"body":"challenges"},{"speaker":"AIBP Intro","startTime":1274.25,"endTime":1277.01,"body":"we face today in"},{"speaker":"AIBP Intro","startTime":1274.25,"endTime":1277.01,"body":"terms of, say, the technology"},{"speaker":"AIBP Intro","startTime":1277.01,"endTime":1280.46,"body":"itself, when it comes to, say,"},{"speaker":"AIBP Intro","startTime":1277.01,"endTime":1280.46,"body":"implementing, say, for example,"},{"speaker":"AIBP Intro","startTime":1280.46,"endTime":1283.28,"body":"consumer goods, you have a lot"},{"speaker":"AIBP Intro","startTime":1280.46,"endTime":1283.28,"body":"of legacy technology as well."},{"speaker":"AIBP Intro","startTime":1283.28,"endTime":1287.12,"body":"When it comes to implementing"},{"speaker":"AIBP Intro","startTime":1283.28,"endTime":1287.12,"body":"new technology to older existing"},{"speaker":"AIBP Intro","startTime":1287.12,"endTime":1290.87,"body":"technology. Is that an area"},{"speaker":"AIBP Intro","startTime":1287.12,"endTime":1290.87,"body":"where you will face challenges,"},{"speaker":"AIBP Intro","startTime":1290.9,"endTime":1293.81,"body":"or is that easily overcome by,"},{"speaker":"AIBP Intro","startTime":1290.9,"endTime":1293.81,"body":"you know, technology tools out"},{"speaker":"AIBP Intro","startTime":1293.81,"endTime":1294.14,"body":"there"},{"speaker":"Khun Pajaree - Osotspa","startTime":1295.82,"endTime":1299.48,"body":"for"},{"speaker":"Khun Pajaree - Osotspa","startTime":1295.82,"endTime":1299.48,"body":"legacy system? I think it"},{"speaker":"Khun Pajaree - Osotspa","startTime":1299.48,"endTime":1305.75,"body":"depends on each organization"},{"speaker":"Khun Pajaree - Osotspa","startTime":1299.48,"endTime":1305.75,"body":"approach for us. Then we, we"},{"speaker":"Khun Pajaree - Osotspa","startTime":1305.87,"endTime":1309.83,"body":"plan. I mean, we, we have a"},{"speaker":"Khun Pajaree - Osotspa","startTime":1305.87,"endTime":1309.83,"body":"three broad approach to adopt"},{"speaker":"Khun Pajaree - Osotspa","startTime":1309.83,"endTime":1314.24,"body":"AI. One is the AI will enhance"},{"speaker":"Khun Pajaree - Osotspa","startTime":1309.83,"endTime":1314.24,"body":"the using the apply the AI to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1314.24,"endTime":1317.87,"body":"enhance the existing"},{"speaker":"Khun Pajaree - Osotspa","startTime":1314.24,"endTime":1317.87,"body":"applications. Second is to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1317.9,"endTime":1322.01,"body":"having the AI to power our"},{"speaker":"Khun Pajaree - Osotspa","startTime":1317.9,"endTime":1322.01,"body":"business users, or we call it AI"},{"speaker":"Khun Pajaree - Osotspa","startTime":1322.01,"endTime":1326.48,"body":"power agents, and third is the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1322.01,"endTime":1326.48,"body":"AI to power the operating"},{"speaker":"Khun Pajaree - Osotspa","startTime":1326.48,"endTime":1332.21,"body":"systems. So for the question you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1326.48,"endTime":1332.21,"body":"ask is about the legacy system"},{"speaker":"Khun Pajaree - Osotspa","startTime":1332.21,"endTime":1338.93,"body":"that we have, because when it's"},{"speaker":"Khun Pajaree - Osotspa","startTime":1332.21,"endTime":1338.93,"body":"when the AI comes, then we also"},{"speaker":"Khun Pajaree - Osotspa","startTime":1338.93,"endTime":1345.44,"body":"can use it as the external"},{"speaker":"Khun Pajaree - Osotspa","startTime":1338.93,"endTime":1345.44,"body":"brain, or, you know, logic, and"},{"speaker":"Khun Pajaree - Osotspa","startTime":1345.44,"endTime":1349.52,"body":"integrate it back to the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1345.44,"endTime":1349.52,"body":"existing applications and"},{"speaker":"Khun Pajaree - Osotspa","startTime":1349.52,"endTime":1353.42,"body":"transform it. But if we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":1349.52,"endTime":1353.42,"body":"talking about like, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1353.42,"endTime":1359.42,"body":"the process to integrate with"},{"speaker":"Khun Pajaree - Osotspa","startTime":1353.42,"endTime":1359.42,"body":"AI, I think the way we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":1360.62,"endTime":1365.63,"body":"develop the software application"},{"speaker":"Khun Pajaree - Osotspa","startTime":1360.62,"endTime":1365.63,"body":"from now on, will be, will be"},{"speaker":"Khun Pajaree - Osotspa","startTime":1365.63,"endTime":1370.61,"body":"changing the way we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":1365.63,"endTime":1370.61,"body":"designing the application. So I"},{"speaker":"Khun Pajaree - Osotspa","startTime":1370.61,"endTime":1372.14,"body":"see it like, you know, in that"},{"speaker":"Khun Pajaree - Osotspa","startTime":1370.61,"endTime":1372.14,"body":"way."},{"speaker":"AIBP Intro","startTime":1373.97,"endTime":1376.52,"body":"Thank you very much."},{"speaker":"AIBP Intro","startTime":1373.97,"endTime":1376.52,"body":"So it's adapting to existing"},{"speaker":"AIBP Intro","startTime":1376.52,"endTime":1380.81,"body":"ones, and then see what your"},{"speaker":"AIBP Intro","startTime":1376.52,"endTime":1380.81,"body":"existing technology needs. Then"},{"speaker":"AIBP Intro","startTime":1380.81,"endTime":1385.4,"body":"you apply the new technology to"},{"speaker":"AIBP Intro","startTime":1380.81,"endTime":1385.4,"body":"that. And with regards to some"},{"speaker":"AIBP Intro","startTime":1385.4,"endTime":1388.19,"body":"of the digital technologies that"},{"speaker":"AIBP Intro","startTime":1385.4,"endTime":1388.19,"body":"you've mentioned, right in terms"},{"speaker":"AIBP Intro","startTime":1388.22,"endTime":1390.86,"body":"of, say, earlier you mentioned,"},{"speaker":"AIBP Intro","startTime":1388.22,"endTime":1390.86,"body":"there are multiple different"},{"speaker":"AIBP Intro","startTime":1390.86,"endTime":1396.59,"body":"channels that osotspa is engaged"},{"speaker":"AIBP Intro","startTime":1390.86,"endTime":1396.59,"body":"in for your consumer business as"},{"speaker":"AIBP Intro","startTime":1396.59,"endTime":1401.42,"body":"well, when it comes to"},{"speaker":"AIBP Intro","startTime":1396.59,"endTime":1401.42,"body":"implementing technology for say"},{"speaker":"AIBP Intro","startTime":1401.42,"endTime":1405.35,"body":"e commerce capabilities, or even"},{"speaker":"AIBP Intro","startTime":1401.42,"endTime":1405.35,"body":"direct to consumer channels. Is"},{"speaker":"AIBP Intro","startTime":1405.35,"endTime":1408.83,"body":"that something that is done"},{"speaker":"AIBP Intro","startTime":1405.35,"endTime":1408.83,"body":"within the organization itself,"},{"speaker":"AIBP Intro","startTime":1408.83,"endTime":1413.27,"body":"or do you partner with say your"},{"speaker":"AIBP Intro","startTime":1408.83,"endTime":1413.27,"body":"distributors for that kind of"},{"speaker":"AIBP Intro","startTime":1413.69,"endTime":1417.5,"body":"say development in consumer"},{"speaker":"AIBP Intro","startTime":1413.69,"endTime":1417.5,"body":"preferences?"},{"speaker":"Khun Pajaree - Osotspa","startTime":1419.03,"endTime":1422.103,"body":"I put it"},{"speaker":"Khun Pajaree - Osotspa","startTime":1419.03,"endTime":1422.103,"body":"this way, so when we are having"},{"speaker":"Khun Pajaree - Osotspa","startTime":1422.18,"endTime":1426.33,"body":"the initiative says, Okay, we"},{"speaker":"Khun Pajaree - Osotspa","startTime":1422.18,"endTime":1426.33,"body":"wanted to try, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1426.407,"endTime":1430.249,"body":"building the E commerce"},{"speaker":"Khun Pajaree - Osotspa","startTime":1426.407,"endTime":1430.249,"body":"capabilities, or direct to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1430.326,"endTime":1434.629,"body":"consumer, or maybe traditional"},{"speaker":"Khun Pajaree - Osotspa","startTime":1430.326,"endTime":1434.629,"body":"trade transformation, for"},{"speaker":"Khun Pajaree - Osotspa","startTime":1434.706,"endTime":1439.547,"body":"example. And you know, we have"},{"speaker":"Khun Pajaree - Osotspa","startTime":1434.706,"endTime":1439.547,"body":"the hypothesis, and we wanted to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1439.624,"endTime":1444.234,"body":"make sure that we be able to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1439.624,"endTime":1444.234,"body":"move it fast in that case, then"},{"speaker":"Khun Pajaree - Osotspa","startTime":1444.311,"endTime":1448.691,"body":"we will see, see for the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1444.311,"endTime":1448.691,"body":"partners to come and help us. Or"},{"speaker":"Khun Pajaree - Osotspa","startTime":1448.768,"endTime":1453.532,"body":"maybe we are. We will start off"},{"speaker":"Khun Pajaree - Osotspa","startTime":1448.768,"endTime":1453.532,"body":"with the SAaS, maybe many SaaS"},{"speaker":"Khun Pajaree - Osotspa","startTime":1453.609,"endTime":1457.682,"body":"applications. Then we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":1453.609,"endTime":1457.682,"body":"integrated them together to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1457.759,"endTime":1462.446,"body":"prove our new operating model."},{"speaker":"Khun Pajaree - Osotspa","startTime":1457.759,"endTime":1462.446,"body":"Whether you know this one will"},{"speaker":"Khun Pajaree - Osotspa","startTime":1462.523,"endTime":1467.134,"body":"differentiate our E commerce or"},{"speaker":"Khun Pajaree - Osotspa","startTime":1462.523,"endTime":1467.134,"body":"the way we are engaging with"},{"speaker":"Khun Pajaree - Osotspa","startTime":1467.211,"endTime":1471.668,"body":"consumer differently, so that"},{"speaker":"Khun Pajaree - Osotspa","startTime":1467.211,"endTime":1471.668,"body":"one is the tryout period. So"},{"speaker":"Khun Pajaree - Osotspa","startTime":1471.744,"endTime":1476.201,"body":"sometimes we also build the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1471.744,"endTime":1476.201,"body":"applications with the local no"},{"speaker":"Khun Pajaree - Osotspa","startTime":1476.278,"endTime":1480.812,"body":"code platform in order for the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1476.278,"endTime":1480.812,"body":"business user to try out the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1480.889,"endTime":1485.269,"body":"application more quickly and"},{"speaker":"Khun Pajaree - Osotspa","startTime":1480.889,"endTime":1485.269,"body":"prove the benefit as soon as"},{"speaker":"Khun Pajaree - Osotspa","startTime":1485.346,"endTime":1490.11,"body":"possible, and see whether, like,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1485.346,"endTime":1490.11,"body":"you know, we are on the right"},{"speaker":"Khun Pajaree - Osotspa","startTime":1490.187,"endTime":1494.721,"body":"track meeting or the goal or"},{"speaker":"Khun Pajaree - Osotspa","startTime":1490.187,"endTime":1494.721,"body":"not, that one also part of the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1494.798,"endTime":1499.178,"body":"the tryout, I would say,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1494.798,"endTime":1499.178,"body":"approval concept period. Once we"},{"speaker":"Khun Pajaree - Osotspa","startTime":1499.255,"endTime":1504.019,"body":"ensure that okay, we. Already"},{"speaker":"Khun Pajaree - Osotspa","startTime":1499.255,"endTime":1504.019,"body":"come up or maybe mature, we have"},{"speaker":"Khun Pajaree - Osotspa","startTime":1504.096,"endTime":1508.63,"body":"to measure process with, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1504.096,"endTime":1508.63,"body":"know, some certain number that"},{"speaker":"Khun Pajaree - Osotspa","startTime":1508.706,"endTime":1513.317,"body":"we can prove that we are on the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1508.706,"endTime":1513.317,"body":"right track. Then we will be"},{"speaker":"Khun Pajaree - Osotspa","startTime":1513.394,"endTime":1517.697,"body":"starting developing our own"},{"speaker":"Khun Pajaree - Osotspa","startTime":1513.394,"endTime":1517.697,"body":"internal software, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1517.774,"endTime":1522.461,"body":"because this is aligned with the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1517.774,"endTime":1522.461,"body":"key capabilities that we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":1522.538,"endTime":1526.534,"body":"identify as the digital"},{"speaker":"Khun Pajaree - Osotspa","startTime":1522.538,"endTime":1526.534,"body":"capabilities that also Japan"},{"speaker":"Khun Pajaree - Osotspa","startTime":1526.611,"endTime":1530.3,"body":"will be using it as their"},{"speaker":"Khun Pajaree - Osotspa","startTime":1526.611,"endTime":1530.3,"body":"competitive advantage."},{"speaker":"AIBP Intro","startTime":1530.69,"endTime":1533.75,"body":"What are the types"},{"speaker":"AIBP Intro","startTime":1530.69,"endTime":1533.75,"body":"of, say, maybe, data that are"},{"speaker":"AIBP Intro","startTime":1533.75,"endTime":1537.74,"body":"usually most used or most"},{"speaker":"AIBP Intro","startTime":1533.75,"endTime":1537.74,"body":"applicable to this sense, or,"},{"speaker":"AIBP Intro","startTime":1537.74,"endTime":1540.41,"body":"you know, even, what are some of"},{"speaker":"AIBP Intro","startTime":1537.74,"endTime":1540.41,"body":"the use cases that you've come"},{"speaker":"AIBP Intro","startTime":1540.41,"endTime":1541.01,"body":"across,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1542.3,"endTime":1545.21,"body":"I think,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1542.3,"endTime":1545.21,"body":"for, you know, I put it in the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1545.21,"endTime":1550.22,"body":"countries where we are expand"},{"speaker":"Khun Pajaree - Osotspa","startTime":1545.21,"endTime":1550.22,"body":"and we are successfully apply"},{"speaker":"Khun Pajaree - Osotspa","startTime":1550.49,"endTime":1555.95,"body":"the business there, in Southeast"},{"speaker":"Khun Pajaree - Osotspa","startTime":1550.49,"endTime":1555.95,"body":"Asia, we see that, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1555.95,"endTime":1562.25,"body":"also, Japan has very strong"},{"speaker":"Khun Pajaree - Osotspa","startTime":1555.95,"endTime":1562.25,"body":"product qualities. Second is"},{"speaker":"Khun Pajaree - Osotspa","startTime":1562.25,"endTime":1565.37,"body":"like you know, the how we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":1562.25,"endTime":1565.37,"body":"managing ourselves and"},{"speaker":"Khun Pajaree - Osotspa","startTime":1565.37,"endTime":1569.78,"body":"distributions, and also, like"},{"speaker":"Khun Pajaree - Osotspa","startTime":1565.37,"endTime":1569.78,"body":"you know, the way we be able to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1569.81,"endTime":1574.61,"body":"efficient our supply chain"},{"speaker":"Khun Pajaree - Osotspa","startTime":1569.81,"endTime":1574.61,"body":"process, from, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1574.61,"endTime":1577.34,"body":"planning warehouse and"},{"speaker":"Khun Pajaree - Osotspa","startTime":1574.61,"endTime":1577.34,"body":"transportations and also"},{"speaker":"Khun Pajaree - Osotspa","startTime":1577.34,"endTime":1581.33,"body":"manufacturing. So these three"},{"speaker":"Khun Pajaree - Osotspa","startTime":1577.34,"endTime":1581.33,"body":"are the combination of how we"},{"speaker":"Khun Pajaree - Osotspa","startTime":1581.33,"endTime":1586.58,"body":"are competing internationally as"},{"speaker":"Khun Pajaree - Osotspa","startTime":1581.33,"endTime":1586.58,"body":"well. First, we have a very good"},{"speaker":"Khun Pajaree - Osotspa","startTime":1586.58,"endTime":1591.83,"body":"product, and, you know, we can"},{"speaker":"Khun Pajaree - Osotspa","startTime":1586.58,"endTime":1591.83,"body":"manage the cost effectively, and"},{"speaker":"Khun Pajaree - Osotspa","startTime":1591.83,"endTime":1598.55,"body":"also, we be able to sales and"},{"speaker":"Khun Pajaree - Osotspa","startTime":1591.83,"endTime":1598.55,"body":"distributions our product to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1598.55,"endTime":1603.11,"body":"reach to the consumer"},{"speaker":"Khun Pajaree - Osotspa","startTime":1598.55,"endTime":1603.11,"body":"efficiently and effectively?"},{"speaker":"AIBP Intro","startTime":1603.2,"endTime":1606.35,"body":"Do you see the most"},{"speaker":"AIBP Intro","startTime":1603.2,"endTime":1606.35,"body":"practical implementation of"},{"speaker":"AIBP Intro","startTime":1606.35,"endTime":1608.84,"body":"technology, or type of"},{"speaker":"AIBP Intro","startTime":1606.35,"endTime":1608.84,"body":"technology that will be"},{"speaker":"AIBP Intro","startTime":1608.87,"endTime":1613.13,"body":"applicable or helpful for the"},{"speaker":"AIBP Intro","startTime":1608.87,"endTime":1613.13,"body":"consumer goods producing"},{"speaker":"AIBP Intro","startTime":1613.58,"endTime":1614.69,"body":"companies?"},{"speaker":"Khun Pajaree - Osotspa","startTime":1615.86,"endTime":1618.98,"body":"I think"},{"speaker":"Khun Pajaree - Osotspa","startTime":1615.86,"endTime":1618.98,"body":"the first definitely to me, it's"},{"speaker":"Khun Pajaree - Osotspa","startTime":1618.98,"endTime":1624.95,"body":"manufacturing, whatever we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":1618.98,"endTime":1624.95,"body":"putting the technologies in the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1625.04,"endTime":1629.66,"body":"manufacturing process, it"},{"speaker":"Khun Pajaree - Osotspa","startTime":1625.04,"endTime":1629.66,"body":"definitely will reflect and be"},{"speaker":"Khun Pajaree - Osotspa","startTime":1629.66,"endTime":1635.72,"body":"able to quantify easily, because"},{"speaker":"Khun Pajaree - Osotspa","startTime":1629.66,"endTime":1635.72,"body":"you will be increasing, for"},{"speaker":"Khun Pajaree - Osotspa","startTime":1635.72,"endTime":1640.19,"body":"example, so whenever you are"},{"speaker":"Khun Pajaree - Osotspa","startTime":1635.72,"endTime":1640.19,"body":"putting the sensors And you'll"},{"speaker":"Khun Pajaree - Osotspa","startTime":1640.19,"endTime":1644.72,"body":"be able to, you know, reduce"},{"speaker":"Khun Pajaree - Osotspa","startTime":1640.19,"endTime":1644.72,"body":"your waste scrap, for example,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1644.72,"endTime":1649.79,"body":"or increasing your production"},{"speaker":"Khun Pajaree - Osotspa","startTime":1644.72,"endTime":1649.79,"body":"productivity. Then that that"},{"speaker":"Khun Pajaree - Osotspa","startTime":1649.79,"endTime":1653.39,"body":"part is like, you know, for me,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1649.79,"endTime":1653.39,"body":"it's a very practical things to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1653.39,"endTime":1656.66,"body":"do, because at the end of the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1653.39,"endTime":1656.66,"body":"day, your manufacturing cost,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1656.72,"endTime":1662.27,"body":"which is the HO so will be the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1656.72,"endTime":1662.27,"body":"last part of the FMCG product."},{"speaker":"Khun Pajaree - Osotspa","startTime":1662.9,"endTime":1667.19,"body":"Then the second car would be the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1662.9,"endTime":1667.19,"body":"the warehouse and"},{"speaker":"Khun Pajaree - Osotspa","startTime":1667.19,"endTime":1671.99,"body":"transportation, because we are"},{"speaker":"Khun Pajaree - Osotspa","startTime":1667.19,"endTime":1671.99,"body":"selling water beverage, it's"},{"speaker":"Khun Pajaree - Osotspa","startTime":1671.99,"endTime":1675.65,"body":"very heavy, right? So it's"},{"speaker":"Khun Pajaree - Osotspa","startTime":1671.99,"endTime":1675.65,"body":"travel from, let's say, central"},{"speaker":"Khun Pajaree - Osotspa","startTime":1675.65,"endTime":1679.52,"body":"locations, and, you know, expand"},{"speaker":"Khun Pajaree - Osotspa","startTime":1675.65,"endTime":1679.52,"body":"it to, you know, the local"},{"speaker":"Khun Pajaree - Osotspa","startTime":1679.52,"endTime":1683.33,"body":"locate in the destination"},{"speaker":"Khun Pajaree - Osotspa","startTime":1679.52,"endTime":1683.33,"body":"location, it's required the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1683.33,"endTime":1688.88,"body":"transportations a lot so for us"},{"speaker":"Khun Pajaree - Osotspa","startTime":1683.33,"endTime":1688.88,"body":"to manage the transportation"},{"speaker":"Khun Pajaree - Osotspa","startTime":1688.88,"endTime":1694.22,"body":"costs effectively, and you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1688.88,"endTime":1694.22,"body":"warehouse management"},{"speaker":"Khun Pajaree - Osotspa","startTime":1694.22,"endTime":1702.95,"body":"effectively, that require a"},{"speaker":"Khun Pajaree - Osotspa","startTime":1694.22,"endTime":1702.95,"body":"very, very crucial planning"},{"speaker":"Khun Pajaree - Osotspa","startTime":1704.3,"endTime":1709.04,"body":"Okay, so to do so then we"},{"speaker":"Khun Pajaree - Osotspa","startTime":1704.3,"endTime":1709.04,"body":"talking about the information"},{"speaker":"Khun Pajaree - Osotspa","startTime":1709.07,"endTime":1712.7,"body":"excellent, you know, before we"},{"speaker":"Khun Pajaree - Osotspa","startTime":1709.07,"endTime":1712.7,"body":"are talking about the operation"},{"speaker":"Khun Pajaree - Osotspa","startTime":1712.7,"endTime":1716.39,"body":"excellence. But for you to lift"},{"speaker":"Khun Pajaree - Osotspa","startTime":1712.7,"endTime":1716.39,"body":"up the operation excellent to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1716.39,"endTime":1719.72,"body":"the next level, you need a lot"},{"speaker":"Khun Pajaree - Osotspa","startTime":1716.39,"endTime":1719.72,"body":"of information still helping you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1719.72,"endTime":1725.18,"body":"planning your operations"},{"speaker":"Khun Pajaree - Osotspa","startTime":1719.72,"endTime":1725.18,"body":"efficiently. So this is, this is"},{"speaker":"Khun Pajaree - Osotspa","startTime":1725.18,"endTime":1728.57,"body":"the most practical things to do,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1725.18,"endTime":1728.57,"body":"because, you know, with all the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1728.57,"endTime":1732.26,"body":"data, then you can see, you can"},{"speaker":"Khun Pajaree - Osotspa","startTime":1728.57,"endTime":1732.26,"body":"simulate, you know, if you are"},{"speaker":"Khun Pajaree - Osotspa","startTime":1732.26,"endTime":1736.22,"body":"doing this, are you going to"},{"speaker":"Khun Pajaree - Osotspa","startTime":1732.26,"endTime":1736.22,"body":"shortage, are your raw material?"},{"speaker":"Khun Pajaree - Osotspa","startTime":1736.22,"endTime":1741.71,"body":"Is going to short it for this,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1736.22,"endTime":1741.71,"body":"you know, demand, for example,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1741.71,"endTime":1744.65,"body":"so you'll be able to know it"},{"speaker":"Khun Pajaree - Osotspa","startTime":1741.71,"endTime":1744.65,"body":"beforehand, and you'll be able"},{"speaker":"Khun Pajaree - Osotspa","startTime":1744.65,"endTime":1748.88,"body":"to manage it better with the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1744.65,"endTime":1748.88,"body":"simulation on information. So I"},{"speaker":"Khun Pajaree - Osotspa","startTime":1748.88,"endTime":1753.5,"body":"guess that is very practical of"},{"speaker":"Khun Pajaree - Osotspa","startTime":1748.88,"endTime":1753.5,"body":"how the any FMCG can live up"},{"speaker":"Khun Pajaree - Osotspa","startTime":1753.5,"endTime":1758.12,"body":"their operation excellence into"},{"speaker":"Khun Pajaree - Osotspa","startTime":1753.5,"endTime":1758.12,"body":"the information excellence."},{"speaker":"AIBP Intro","startTime":1759.11,"endTime":1762.26,"body":"Understand. Thank"},{"speaker":"AIBP Intro","startTime":1759.11,"endTime":1762.26,"body":"you very much. And I think"},{"speaker":"AIBP Intro","startTime":1762.29,"endTime":1766.28,"body":"coming to a close before we end"},{"speaker":"AIBP Intro","startTime":1762.29,"endTime":1766.28,"body":"on, end off, we'll look to look"},{"speaker":"AIBP Intro","startTime":1766.31,"endTime":1769.82,"body":"at looking forward in the next"},{"speaker":"AIBP Intro","startTime":1766.31,"endTime":1769.82,"body":"three to five years. You know,"},{"speaker":"AIBP Intro","startTime":1769.82,"endTime":1773.42,"body":"what technologies are you"},{"speaker":"AIBP Intro","startTime":1769.82,"endTime":1773.42,"body":"looking forward to implementing"},{"speaker":"AIBP Intro","startTime":1773.57,"endTime":1775.88,"body":"and testing, or you have high"},{"speaker":"AIBP Intro","startTime":1773.57,"endTime":1775.88,"body":"expectations of?"},{"speaker":"Khun Pajaree - Osotspa","startTime":1777.23,"endTime":1780.68,"body":"I guess"},{"speaker":"Khun Pajaree - Osotspa","startTime":1777.23,"endTime":1780.68,"body":"maybe it's it definitely is the,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1780.71,"endTime":1785.12,"body":"the AI, it, it doesn't mean"},{"speaker":"Khun Pajaree - Osotspa","startTime":1780.71,"endTime":1785.12,"body":"that, you know, because they"},{"speaker":"Khun Pajaree - Osotspa","startTime":1785.12,"endTime":1789.35,"body":"are, is recent technologies"},{"speaker":"Khun Pajaree - Osotspa","startTime":1785.12,"endTime":1789.35,"body":"that, having, you know, a very"},{"speaker":"Khun Pajaree - Osotspa","startTime":1789.5,"endTime":1793.46,"body":"started to pick up their"},{"speaker":"Khun Pajaree - Osotspa","startTime":1789.5,"endTime":1793.46,"body":"advancement and applications"},{"speaker":"Khun Pajaree - Osotspa","startTime":1793.46,"endTime":1797.57,"body":"into the organizations. But"},{"speaker":"Khun Pajaree - Osotspa","startTime":1793.46,"endTime":1797.57,"body":"digital transformation has been"},{"speaker":"Khun Pajaree - Osotspa","startTime":1797.6,"endTime":1800.9,"body":"talking, you know, in the in the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1797.6,"endTime":1800.9,"body":"world. Or, you know, in"},{"speaker":"Khun Pajaree - Osotspa","startTime":1801.29,"endTime":1805.64,"body":"everywhere for almost like, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1801.29,"endTime":1805.64,"body":"know, 1020, years at least. So I"},{"speaker":"Khun Pajaree - Osotspa","startTime":1805.64,"endTime":1809.66,"body":"guess more or less every"},{"speaker":"Khun Pajaree - Osotspa","startTime":1805.64,"endTime":1809.66,"body":"organization is already started"},{"speaker":"Khun Pajaree - Osotspa","startTime":1809.66,"endTime":1813.83,"body":"to, you know, digitize their"},{"speaker":"Khun Pajaree - Osotspa","startTime":1809.66,"endTime":1813.83,"body":"courses, and so digitalize their"},{"speaker":"Khun Pajaree - Osotspa","startTime":1813.86,"endTime":1817.61,"body":"operating model. And that is,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1813.86,"endTime":1817.61,"body":"come, you know, where you get a"},{"speaker":"Khun Pajaree - Osotspa","startTime":1817.61,"endTime":1822.74,"body":"lot of data into their"},{"speaker":"Khun Pajaree - Osotspa","startTime":1817.61,"endTime":1822.74,"body":"organizations, and before, data"},{"speaker":"Khun Pajaree - Osotspa","startTime":1822.74,"endTime":1829.94,"body":"analytics is leaching, you know,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1822.74,"endTime":1829.94,"body":"very I mean, you have to spend a"},{"speaker":"Khun Pajaree - Osotspa","startTime":1829.94,"endTime":1834.08,"body":"lot of money in order to get an"},{"speaker":"Khun Pajaree - Osotspa","startTime":1829.94,"endTime":1834.08,"body":"advanced analytics for your"},{"speaker":"Khun Pajaree - Osotspa","startTime":1834.08,"endTime":1838.64,"body":"companies to do better,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1834.08,"endTime":1838.64,"body":"comparing to others, right? But"},{"speaker":"Khun Pajaree - Osotspa","startTime":1838.64,"endTime":1845.78,"body":"today, the AI technology. It's a"},{"speaker":"Khun Pajaree - Osotspa","startTime":1838.64,"endTime":1845.78,"body":"lot cheaper and a lot easier"},{"speaker":"Khun Pajaree - Osotspa","startTime":1847.07,"endTime":1852.2,"body":"from the past. So I guess this"},{"speaker":"Khun Pajaree - Osotspa","startTime":1847.07,"endTime":1852.2,"body":"is something that you can every"},{"speaker":"Khun Pajaree - Osotspa","startTime":1852.2,"endTime":1859.37,"body":"organization can access to, this"},{"speaker":"Khun Pajaree - Osotspa","startTime":1852.2,"endTime":1859.37,"body":"AI technologies to to shift"},{"speaker":"Khun Pajaree - Osotspa","startTime":1859.4,"endTime":1865.13,"body":"their operations to the next"},{"speaker":"Khun Pajaree - Osotspa","startTime":1859.4,"endTime":1865.13,"body":"level. So I guess maybe in the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1865.13,"endTime":1870.29,"body":"next three to five years, so we"},{"speaker":"Khun Pajaree - Osotspa","startTime":1865.13,"endTime":1870.29,"body":"will see the way that every"},{"speaker":"Khun Pajaree - Osotspa","startTime":1870.32,"endTime":1877.67,"body":"organization are going to do the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1870.32,"endTime":1877.67,"body":"work differently by adopting AI"},{"speaker":"Khun Pajaree - Osotspa","startTime":1877.79,"endTime":1880.22,"body":"in every in every way."},{"speaker":"AIBP Intro","startTime":1881.81,"endTime":1883.73,"body":"Understand, thank"},{"speaker":"AIBP Intro","startTime":1881.81,"endTime":1883.73,"body":"you very much. And I think with"},{"speaker":"AIBP Intro","startTime":1883.73,"endTime":1886.46,"body":"that, I've come to the end,"},{"speaker":"AIBP Intro","startTime":1883.73,"endTime":1886.46,"body":"would you like to leave a last"},{"speaker":"AIBP Intro","startTime":1886.46,"endTime":1890.54,"body":"statement or word of advice for"},{"speaker":"AIBP Intro","startTime":1886.46,"endTime":1890.54,"body":"our peers out there who are"},{"speaker":"AIBP Intro","startTime":1890.54,"endTime":1893.24,"body":"looking at practical technology"},{"speaker":"AIBP Intro","startTime":1890.54,"endTime":1893.24,"body":"implementation, you know,"},{"speaker":"AIBP Intro","startTime":1893.24,"endTime":1896.93,"body":"especially in the consumer goods"},{"speaker":"AIBP Intro","startTime":1893.24,"endTime":1896.93,"body":"sector or even the manufacturing"},{"speaker":"AIBP Intro","startTime":1896.93,"endTime":1897.47,"body":"sector."},{"speaker":"Khun Pajaree - Osotspa","startTime":1898.4,"endTime":1901.67,"body":"Oh, I"},{"speaker":"Khun Pajaree - Osotspa","startTime":1898.4,"endTime":1901.67,"body":"when we are talking about like,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1902.24,"endTime":1906.77,"body":"you know, all the advanced"},{"speaker":"Khun Pajaree - Osotspa","startTime":1902.24,"endTime":1906.77,"body":"technologies like AI and, you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1906.77,"endTime":1911.75,"body":"know, the automations in"},{"speaker":"Khun Pajaree - Osotspa","startTime":1906.77,"endTime":1911.75,"body":"manufacturing or even"},{"speaker":"Khun Pajaree - Osotspa","startTime":1911.75,"endTime":1917.03,"body":"warehousing, I also would like"},{"speaker":"Khun Pajaree - Osotspa","startTime":1911.75,"endTime":1917.03,"body":"everyone to look back into their"},{"speaker":"Khun Pajaree - Osotspa","startTime":1917.6,"endTime":1923.69,"body":"call processes. So many times"},{"speaker":"Khun Pajaree - Osotspa","startTime":1917.6,"endTime":1923.69,"body":"the call processes, it's"},{"speaker":"Khun Pajaree - Osotspa","startTime":1923.75,"endTime":1930.89,"body":"underlying in ERP. Okay. So what"},{"speaker":"Khun Pajaree - Osotspa","startTime":1923.75,"endTime":1930.89,"body":"I see the trend so far, and"},{"speaker":"Khun Pajaree - Osotspa","startTime":1931.49,"endTime":1935.09,"body":"looking at it, is that, like,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1931.49,"endTime":1935.09,"body":"you know, many times the ERP has"},{"speaker":"Khun Pajaree - Osotspa","startTime":1935.09,"endTime":1939.38,"body":"been customized a lot. And when"},{"speaker":"Khun Pajaree - Osotspa","startTime":1935.09,"endTime":1939.38,"body":"we talk about customized this,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1939.38,"endTime":1943.01,"body":"mean, like, you know, all the"},{"speaker":"Khun Pajaree - Osotspa","startTime":1939.38,"endTime":1943.01,"body":"data are scattered into"},{"speaker":"Khun Pajaree - Osotspa","startTime":1943.01,"endTime":1950.09,"body":"different database, okay? And"},{"speaker":"Khun Pajaree - Osotspa","startTime":1943.01,"endTime":1950.09,"body":"for AI to work out, then I guess"},{"speaker":"Khun Pajaree - Osotspa","startTime":1950.09,"endTime":1955.13,"body":"maybe we should looking at our"},{"speaker":"Khun Pajaree - Osotspa","startTime":1950.09,"endTime":1955.13,"body":"core processes within our ERP,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1955.31,"endTime":1960.05,"body":"trying to stand up guys as much"},{"speaker":"Khun Pajaree - Osotspa","startTime":1955.31,"endTime":1960.05,"body":"as possible to have clean"},{"speaker":"Khun Pajaree - Osotspa","startTime":1960.05,"endTime":1966.5,"body":"processes, and having, you know"},{"speaker":"Khun Pajaree - Osotspa","startTime":1960.05,"endTime":1966.5,"body":"the data of your ERP into one"},{"speaker":"Khun Pajaree - Osotspa","startTime":1966.5,"endTime":1970.61,"body":"system. Because what happens is,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1966.5,"endTime":1970.61,"body":"you know, every ERP technology"},{"speaker":"Khun Pajaree - Osotspa","startTime":1970.61,"endTime":1976.61,"body":"provider is going to integrate"},{"speaker":"Khun Pajaree - Osotspa","startTime":1970.61,"endTime":1976.61,"body":"the AI for you, and you will be"},{"speaker":"Khun Pajaree - Osotspa","startTime":1976.61,"endTime":1983.81,"body":"able to use that AI application"},{"speaker":"Khun Pajaree - Osotspa","startTime":1976.61,"endTime":1983.81,"body":"instantly from your own ERP. And"},{"speaker":"Khun Pajaree - Osotspa","startTime":1983.84,"endTime":1987.5,"body":"you know, if we are not looking"},{"speaker":"Khun Pajaree - Osotspa","startTime":1983.84,"endTime":1987.5,"body":"at it today, I think maybe you"},{"speaker":"Khun Pajaree - Osotspa","startTime":1987.86,"endTime":1991.79,"body":"better starting looking at it,"},{"speaker":"Khun Pajaree - Osotspa","startTime":1987.86,"endTime":1991.79,"body":"and the model will not be on"},{"speaker":"Khun Pajaree - Osotspa","startTime":1991.79,"endTime":1995.42,"body":"premise. It's going to be on"},{"speaker":"Khun Pajaree - Osotspa","startTime":1991.79,"endTime":1995.42,"body":"cloud. So if they are not"},{"speaker":"Khun Pajaree - Osotspa","startTime":1995.42,"endTime":2000.88,"body":"started today, for them to chip"},{"speaker":"Khun Pajaree - Osotspa","startTime":1995.42,"endTime":2000.88,"body":"or the ERP to cloud will be very"},{"speaker":"Khun Pajaree - Osotspa","startTime":2000.88,"endTime":2004.84,"body":"challenging, and they will be"},{"speaker":"Khun Pajaree - Osotspa","startTime":2000.88,"endTime":2004.84,"body":"losing their opportunities to"},{"speaker":"Khun Pajaree - Osotspa","startTime":2004.99,"endTime":2008.41,"body":"you know, enjoy the AI"},{"speaker":"Khun Pajaree - Osotspa","startTime":2004.99,"endTime":2008.41,"body":"capabilities that you know come"},{"speaker":"Khun Pajaree - Osotspa","startTime":2008.41,"endTime":2009.46,"body":"with the platform."},{"speaker":"AIBP Intro","startTime":2011.31,"endTime":2013.62,"body":"Thank you very much"},{"speaker":"AIBP Intro","startTime":2011.31,"endTime":2013.62,"body":"for this very nice closing and a"},{"speaker":"AIBP Intro","startTime":2013.62,"endTime":2019.41,"body":"piece of, I would say, advice."},{"speaker":"AIBP Intro","startTime":2013.62,"endTime":2019.41,"body":"Kun Pajaree with that, we've"},{"speaker":"AIBP Intro","startTime":2019.41,"endTime":2022.65,"body":"come to the end of our podcast"},{"speaker":"AIBP Intro","startTime":2019.41,"endTime":2022.65,"body":"today, it's very nice to hear"},{"speaker":"AIBP Intro","startTime":2022.65,"endTime":2025.35,"body":"from you, and we look forward to"},{"speaker":"AIBP Intro","startTime":2022.65,"endTime":2025.35,"body":"hearing more of the digital"},{"speaker":"AIBP Intro","startTime":2025.35,"endTime":2029.01,"body":"transformation initiatives that"},{"speaker":"AIBP Intro","startTime":2025.35,"endTime":2029.01,"body":"you are driving, as well as what"},{"speaker":"AIBP Intro","startTime":2029.04,"endTime":2031.92,"body":"Osotspa will be doing in the"},{"speaker":"AIBP Intro","startTime":2029.04,"endTime":2031.92,"body":"coming years. Thank you very"},{"speaker":"AIBP Intro","startTime":2031.92,"endTime":2033.0,"body":"much. Thank you."},{"speaker":"AIBP Intro","startTime":2035.8,"endTime":2039.07,"body":"We hope you've enjoyed the"},{"speaker":"AIBP Intro","startTime":2035.8,"endTime":2039.07,"body":"episode. For more information"},{"speaker":"AIBP Intro","startTime":2039.07,"endTime":2042.22,"body":"about business growth in the"},{"speaker":"AIBP Intro","startTime":2039.07,"endTime":2042.22,"body":"ASEAN region. Please visit our"},{"speaker":"AIBP Intro","startTime":2042.22,"endTime":2047.62,"body":"website, www, dot IoT business,"},{"speaker":"AIBP Intro","startTime":2042.22,"endTime":2047.62,"body":"hyphen platform.com, you."}]}