The HIP: The Housing Industry Podcast
The housing crisis looms large. The UK’s crying out for housing stock, and new builds can play a huge role in the recovery. Diversity and inclusion is finally getting the attention it deserves at a strategic level. Although there’s plenty of work still to do. And environmental concerns are taking centre stage, with time running out to reach ambitious targets in net zero carbon emissions. Suffice to say, the UK housing sector is going through a period of great change right now. With everything developing at such a pace, it can be hard to keep your finger on the pulse. That’s why we’ve launched The Housing Industry Podcast. Featuring lively conversations with key leaders in the housing sector, The Housing Industry Podcast will provide real value to anyone working in the UK housing market who cares about making a difference.
The HIP: The Housing Industry Podcast
How to Balance Risk and Growth in Housing With Mark Perry
The housing crisis shows no signs of slowing down. How much risk can the housing sector afford to take—and what does it take to make bold decisions in uncertain times?
In this episode, Mark Perry, Chief Executive of Vivid Homes, shares how his
organisation continues to push forward with an ambitious development programme, even as others in the sector have scaled back.
With 30 years of experience in the housing sector, Mark offers valuable insights into leading a development-driven organisation with a clear social purpose. Vivid Homes, based in the Central-South of England, manages over 36,000 homes across 20 local authorities.
Since its formation in 2017, Vivid Homes have significantly grown the number of
homes it builds and are defined by a commitment to challenge the status quo.
We dive into what it takes to challenge traditional approaches to housing
development while overcoming hurdles, such as supply chain constraints, regulatory challenges, and shifting cultural attitudes.
Mark shares his problem-solving mindset, the importance of financial resilience, and his belief that the sector needs a cultural shift toward a more development-friendly environment.
In this episode, we cover:
● Three steps that helped Vivid Homes scale its building programme.
● What it takes to make bold decisions in housing development.
● The challenges of balancing growth with maintaining customer service.
● Mark’s controversial view on changing the culture around planning and LAs.
● How to manage your ‘risk bucket’ for long-term success.
● The one job the sector needs to work on before March 2025.
● How we can tackle the artificial barriers holding back development plans.
Mark’s bold leadership and commitment to tackling the housing crisis make this
episode a must-listen for anyone in the housing sector. Tune in to learn how
risk-taking and innovation can lead to meaningful change.
LEARN MORE
Vivid Homes - https://www.vividhomes.co.uk/
Andersen James - https://www.andersenjames.com/
CONNECT
Mark Perry on LinkedIn - https://www.linkedin.com/in/mark-perry-19724b32/
James Leighton on LinkedIn - https://www.linkedin.com/in/james-leighton-65023b11/
LISTEN
Spotify - https://open.spotify.com/show/1JHMfNs33BK4UTOgaYt3cB
Apple Podcasts - https://podcasts.apple.com/za/podcast/the-hip/id1576686644
YouTube - https://www.youtube.com/channel/UC7vH1zt3GSm3_B_-OhDSlRg