The HIP: The Housing Industry Podcast
The housing crisis looms large. The UK’s crying out for housing stock, and new builds can play a huge role in the recovery. Diversity and inclusion is finally getting the attention it deserves at a strategic level. Although there’s plenty of work still to do. And environmental concerns are taking centre stage, with time running out to reach ambitious targets in net zero carbon emissions. Suffice to say, the UK housing sector is going through a period of great change right now. With everything developing at such a pace, it can be hard to keep your finger on the pulse. That’s why we’ve launched The Housing Industry Podcast. Featuring lively conversations with key leaders in the housing sector, The Housing Industry Podcast will provide real value to anyone working in the UK housing market who cares about making a difference.
The HIP: The Housing Industry Podcast
What Innovation in Housing Really Means With Elizabeth Froude
When people hear ‘innovation,’ they often think of technology—but true innovation in housing goes far beyond digital tools. Elizabeth Froude, Group Chief Executive of Platform Housing Group, shares how bold decision-making, digital transformation, and a culture of progressive thinking are
helping shape the future of housing.
With over 50,000 homes across the Midlands, Platform Housing Group has
embraced new ways of working, empowering employees, and integrating technology to improve services. Elizabeth’s career spans multiple sectors, from finance to and television, giving her a unique perspective on how commercial practices can enhance housing services.
We dive into the lessons she learned from COVID-19, the realities of remote working, and how AI and automation can free up staff to focus on more valuable,
customer-centric work.
We also explore how housing associations can remain agile, adapt to evolving
customer expectations, and ensure that purpose-driven leadership drives long-term success.
In this episode, we cover:
● The truth about remote working—and it’s not what the studies show.
● How AI can find and help ‘silent customers
● The simple strategy that allows Platform to attract top talent.
● The role of innovation labs in fostering company-wide change.
● Why a culture of experimentation is essential—and what happens when
things don’t go to plan.
● Managing the Amazon generation, and how to keep up.
● How Platform Housing is preparing for the future of social housing.
Elizabeth’s forward-thinking leadership continues to drive meaningful change in the housing sector. Tune in to hear her insights on modernisation, innovation, and the future of housing.
LEARN MORE
Platform Housing Group - https://www.platformhg.com/
Andersen James - https://www.andersenjames.com/
CONNECT
Elizabeth Froud on LinkedIn -
https://www.linkedin.com/in/elizabeth-froude-43b40262/
James Leighton on LinkedIn - https://www.linkedin.com/in/james-leighton-65023b11/
LISTEN
Spotify - https://open.spotify.com/show/1JHMfNs33BK4UTOgaYt3cB
Apple Podcasts - https://podcasts.apple.com/za/podcast/the-hip/id1576686644
YouTube - https://www.youtube.com/channel/UC7vH1zt3GSm3_B_-OhDSlRg