Fortnite Got Permission for AI Darth Vader: Why is SAG Upset?

AI is bringing legendary actors back to life - but is SAG-AFTRA on board? In this episode of Denoised, Joey and Addy dive into the controversy surrounding Fortnite's AI Darth Vader and how Orson Welles has returned nearly 40 years after his death. Plus, IMAX makes a surprising comeback with theaters installing 70mm film projectors again, upcoming major films shot on VistaVision, and AI tools you might have missed, including Manus AI's powerful new image generation capabilities.

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On this episode of Denoised, talking about using AI to bring back actors from the past, more renewed interest in IMAX and upcoming films, and some AI tools you might've been sleeping on. Let's get into it. What's up, Addie? Hey, welcome back Joey. Good to be here. So I got the Google Ultra, whatever thing it's called, for their trial.$125 a month. I knew you would access Veo 3. Yeah. So I messed around with that all weekend and Flow. Yeah. I will say Flow as a product, I mean it's the only way to access the Veo 3 models, but as a product was still a bit confusing.'cause it's like you get the subscription and then it's like you could use Veo 3, you can use imaging, their AI model, and you could use Gemini. But they're all sort of separate. Products on separate pages with flow. If I wanted to make an image, yeah, it was kind of buried, and then I would make the image if I wanted to do the first frame thing and then I couldn't find them again, it would like, oh. It was like, I'm like, where are the images? I generated the, the video stuff was pretty streamlined. Yeah. The image stuff, I, I could, I. Kept losing where my generated images were going. As a UI developer at Google, what, who do you think it was built for? I mean, it is built for creators. It is like a forward facing creator project, like consumer facing product. Yeah. I mean, maybe I'm just mis missing something or image is something else somewhere else. I. But it ju, I dunno, a couple things can work out, but for the, the video part, pretty straightforward. The credits are expensive. The, I have, I am almost through all my credits. Veo 3, and Veo 2. Same credit use we talked about in the last episode with the API, the same cost Veo 2 Fast, I. Is a 10th of the cost and pretty good. And so I was actually using that a lot. Okay. And one of the kind of tricks I was doing was I would run a prompt to, through Veo 2 fast. If it was something that kind of seemed like it followed what the idea that I was trying to do, then I would film it to the expensive and try it out on Veo 3. Yeah, that totally makes sense. Yeah. So that's probably how they wanted to have it used anyway. They, at least for now until the cost comes down. Yeah. And then there is uh, some other kind of just different things.'cause Veo 3 is only text. The video, uh, but then if you wanna do images, it's vo too fast. So it was a couple, it was a little can bit confusing of like, yeah, what features work with what specific models. I can't imagine how many GPUs they have to spin up to generate a single image somewhere because it, how quickly is it coming back to you? Like a couple minutes the video fast is pretty pretty quickly, maybe 30 seconds. The, that's insane. The Veo 3 is, yeah, maybe mid, yeah. And a half. But that's still, I mean, if you look at it, uh, a generating on a single GPU on somebody's computer, even if you have like a 5090, uh, like a 22nd video would be like hours. Uh, yeah. So they're like splitting that across. Yeah. I don't know. Hundreds of GPUs perhaps. Yeah. Yeah, yeah. Per user, per, yeah. Yeah. Times however many users are out there. Yeah. Yeah. Uh, I'm sure it'll get better. Yeah. More efficient. But, um, yeah, and stuff, some of the stuff was, you know, really good. Like we've seen it definitely is the best with like, realistic stuff or stuff that looks very contemporary. Yeah. Stuff that looks like it was something you would see on YouTube. Very good at that, unsurprisingly. So maybe it's dialed in for YouTube. Who would've thought it's as if it was trained on a lot of YouTube data? I wanna do a quick shout out to two of our viewers that Yeah. Uh, wrote us two amazing reviews. We thank you SnoozerCity and TeaseBag. TeaseBag's from Australia, SnoozerCity here in the US. Yeah. Cool. Thank you for the review and uh, if you wanna shout out too, we have a. Five star review. We will only shout out five star reviews, preferably five stars. Yes. On a Apple Podcast or Spotify. Thank you. Alright, so let's jump into our first story. A couple collection of a couple things on our radar. One is, uh, Fortnite. It was really seen a AI chatbot talkable character. He could talk with Darth Vader. Yeah. Being voiced by James Earl Jones. Nice. The famous actor, uh, who was the originator of the Darth Vader voice, who has also sadly passed away. Yeah. So they did make a deal with his estate. Mm-hmm. And to get permission to create this, use his voice to create this ai, uh, character AI chatbot character so he can have a conversation with our ther. That's cool. And. Then SAG AFTRA has, uh, filed a lawsuit against Epic Games for its use of AI and Darth Vader's voice. Yeah, see, I'm, I'm a little bit confused, scratching my head here because I'm sure a company as big as Epic Games and a production as big as Fortnite would I. Take the initiative to get the correct licensing from Star Wars and perhaps also the correct rights from James Jones Estate. Yeah. That a deal, that what they had to deal with this estate. Yeah. You know, it's between the two of them. Yeah. And it's not anything new for actors to license their voice. I. For AI voices. Yeah. Yeah. I'm a little bit head scratching here also. How else would you scale this up to the millions of users that Fortnite has? Right? Like is there gonna be voice actor behind every one of the reenactments and every one of the different permutations of the conversation and you're talking about. Thousands of hours that a voice actor has to do in order to fill up this like, uh, tree of voice interactions versus I was saying, to train, to train the model if you were to not use ai. And my guess is, oh, like if you were to like, bring an actor in the studio and have them record. Yeah. Like how poss like how Tom Tom used to train Exactly. Voices in Exactly. That's how traditional video game, voice decision trees are made is like, you have every permutation of this conversation into like a string of snippets of voice uhhuh and then, you know, as the user goes through each of the decision trees, you trigger different vocal outputs. Yeah. And, but we know even with that, it never sounded. Great. Yeah. Or natural. Yeah. Yeah. I mean, I, I, well, I, I don't think there's any the, as we talk about the AI genius outta the bottle, so like that it sounds way better. It's, it's the right way to do it. Interactive, trainable. They had permission, I think from a statement from sag. They said a fortnight signatory company. Chose to replace the work of human performers with ai. Unfortunately, they did so without providing any notice of their intent to do this. I see. And without bargaining with us over appropriate terms. Okay. As such, we have filed an unfair label practice, uh, charge against Llama Productions. Oh, okay. Okay. So this was just like a, yo, you didn't give us a heads up. Didn't tell us. Yeah. I was like, all right. All right. Relax, dude. Yeah. You know what it feels like to me, Joey, it feels a little bit more like, uh, they're, they're taking a c stance, almost like a public stance against ai. Ask me actor's guilt and it. Optically makes them look like, you know, they're protecting their guild members, but are they, because I mean, they had permission with the family. This is like a key, you know, use case where it's like you have a family member, you know, they had an iconic voice, they had an iconic character. They have passed away. Yeah. And their family can still monetize and like live off the work that they did. Into the future. Yeah. And this is just like Aputure. I mean, we're gonna see a lot more of this too, of that we talked about like with the voice is one thing, but digital likeness. Yep. Other, you know, just di like capturing their image and then being able to license that out in the future. Every, every one of those things you just said is gonna touch with ai. If there's gonna be a touch point. Yeah, yeah, yeah. So I mean, it's like, do you need, do you need a heads up tags permission every single time the two of you make a a deal? Especially with, I mean, weren't there even terms about this already ironed out in the last, in the last, uh, negotiation wasn't, that was, uh, part of the point of the last negotiation, I guess a, a guild and a, a union's. Main sort of source of power and influence is the ability to dictate terms, right? Like Yeah. Right. And here they, it feels like they didn't get to do that. I, yeah, I guess so. They're just pushing that here. Yeah. Yeah. I dunno. But uh, yeah, that's really, you know, this is the future trend and. It, it makes sense too. I mean, also why, you know, would, if you were an actor, why would you not want your family to be able to profit off of your image and likeness in the future after you're gone? Yeah, and I would sure the use of AI would restructure the finances a little bit as well, right? Mm-hmm. Because now you're scaling up millions of hours versus one time. Likeness pass or whatever it is. So you're talking about whole different numbers. So that's probably what it is as well. Yeah. I mean, how do you figure out the monetary compensation for that? I don't know. Yep. And where, where do you draw the The line? Yeah. Is it like, okay, this Fortnite release with this specific Vader character is what you're licensing for, but if. You do future updates? Yeah. I don't know how the, I don't know how the terms of that will be ironed out. Exactly. Yeah. Other, um, actor coming back that would not have been on my, uh, bingo card, Orson Welles. Wow. Okay. Nearly 40 years after his death. Orin Orson Welles is back as a disembodied AI generated voice in a location based storytelling app, story rabbit, or not have been on my list of. Iconic voices if you're under the age of 50. Um, 90. 90. So just for our viewers, who are young, Orson Welles, uh, wrote and. Broadcasted War of the World's. I think Way pre-War War ii. I believe in the thirties, probably. Yeah. It was when before tv. It was radio. Yeah. So back then radio was your only source of news. And Orson Welles broadcast that Earth was being invaded by aliens. And it came in such a way that people thought we really were being in invade by aliens thought it was real. It was a big deal. He went viral before it was a thing. And also his other big claim to fame. He wrote Directed Star and Citizen Kane. Yes. And everything else. And Yes. That then became a F i's number one film of all time. It's supposedly the best movie ever made. Yes. That's why I said a ffi, I don't if I would agree with that. It's a good, yeah, it's a, it's a solid historical film. I'm blanking, sorry to sidetrack, but I'm blanking here. I think there was a documentary or a mockumentary made about that production. Oh, recently? Recently, yeah. Uh, there was Mank. Mank had That's right. Mank was structured around that entire story. Yeah. It was about the, uh, the co-writer That's right. Slash who person who possibly wrote it all the Netflix, um, uh, David Fincher film. Yeah, that was great. Yeah, that was great. Yeah. And then another side fact, uh, Orson Welles is I think, grandson Simon Welles. Uh, he used to work at Dreamworks with us. Oh really? He was a, he was a director for a couple of the films. Um, so yeah, his, his, but yeah, my grandfather's Orson. He's like, wait, that's the same wells. Yeah, yeah, yeah. So I don't, uh, I dunno, I just saw this, but I'm just like, Orson Welles. Yeah. I mean, you could pull back as far as there was. Voice recordings of an actor, right? Like any bit, as long as there's enough data. Yeah. I mean, exactly. I remember, this is another sort of tangent, but I remember a while ago before generative ai and that was the whole thing, and there were companies trying to work on voice replication. Yeah. And Roger Ebert was a kind of big contender and like Yeah. Pushing for that because he had throat cancer and lost his voice. Yeah. But also had thousands of hours of his voice recording, which at the time was kind of hard to come by. Yeah. And so they were working on creating a, a digital replicate. Obviously. I could totally see that. And before Rotten Tomatoes was a thing, he was the authority. Him and Cisco. Yeah. Uh, was the authority on movies. Right. Yeah. Like they said, movies, reviews. They had the thumbs up, down, thumbs up, thumbs down, thumb down. Yeah. Like if it was two thumbs up, you better go see it. I mean, they even have their own muppets, uh, spoofing on them. Oh, really? Yeah, they were the two, oh, I can't remember the name of them, but, uh, they are, they're in the Muppet Vision Show, but they're the two, uh, grumpy old guys on the balcony that would always like kind of crap on, on the Muppet show. Oh, that totally tracks. Okay. Okay. Yeah, it's based on them, on the two of them. Awesome. Okay. Uh, and next story. Mm-hmm. Going back to IMAX is always a yes. Fan favorite and our favorite too. So because of the success of sinners, there has been a renewed interest in IMAX. Yeah. I think I read somewhere, or maybe you sent me this article that, uh, iMac was on the brink of dead. I don't think I sent you. But maybe, yeah, I don't, I don't, yeah. Like, uh, the company itself was struggling and now it's just completely turned around. Yeah. There was one quote from a, a, a tweet, uh, IMAX CCO Giovanni Dolci, uh, until this year, I mean, also the success of sins at Interstellar. Yeah. Uh, no, exhibitor has called IMAX to install film projectors. That's, that's the one. Now they're getting calls and they're installing. 70mm IMAX film projectors at about one to five locations over the next year. That's incredible. Yeah. Wow. Which, these are the big Yeah. Bulky. And as we've talked about too, there were only 10 feeders in the world. Yeah. That were playing sins in 70mm IMAX. Yeah. So, yeah. I mean, awesome to hear that. 70mms obviously a huge lift. Um, so I mean, the IMAX has been doing the digital projectors and the name Yeah. Licensing and the digital projectors, which are slightly bigger. Yeah. Um, yeah, I saw mission I possible, yeah. On the digital. Projector this weekend. The digital IMAX. Yeah. Which is like a bigger screen than the one in the movie theater, but it's a lot easier to find those screens and go down. Which theater did you go to? The Century City One. Oh yeah. That's a nice one. Yeah. That's nice. And was it worth the extra fee and Yeah. I mean, IMAX, it's a slightly different upcharge. It's worth it. It's not, I mean, look, it's not as big as the universal, uh, or the like true IMAX screens like Irvine that saw some like Spectrum one. Yeah, yeah. You know, that would still be awesome. But that's like there so few screens and yeah, it, it's just. Hard to track him to for sure. It's like that's like, that is, that is a, a schlep and an event to, I mean, we're, we're taking a step back, like right after we got out of the pandemic, out of COVID, I think we all realized how important venues are. Mm-hmm. And how important physical experiences are. There was an uptick in obviously concerts and some of the biggest artists in the world, but went back and announced big tours and, you know, Taylor Swift. Yeah. On top of that you saw the sphere. Come them. Mm-hmm. Being built, being deployed, you saw wind. Yeah. Cosm is like an entirely new format and now we're seeing IMAX and I don't think these trends will reverse themselves because you know, I'm getting a little, a little philosophically here. We're more or less all, all of us are working remotely. We do more and more of our transactions online. We buy stuff online, so we're just reducing physical interactions as a humanity as a whole. Mm-hmm. And we're filling that void with these like bigger than life experiences that you have to go to a venue for. And it gives you a reason. Yeah. To go.'cause it's like, yeah, go into a regular movie theater. It's like, yeah, I like the experience and stuff. Yeah. But if it's just sort of like a drama, like nothing to knock 'em, but it's like, it's gotta be kind of interesting Frame.io to like, you know, yeah. We can dish out the money and go to the theater and do a whole thing. Right. But like when it's an IMAX, there's big and it's like there's no, it's a spectacle. Replication of this at home. Yeah. It gives you more of a reason to go and to pay the premium. Yeah. For the ticket price. I mean, like in the nineties you, you had a lot more mediocre movie theaters mm-hmm. Than the elite premium ones. It feels, I don't even think that was the concept yet, right? It was, uh, there was no barely any stadium syn around do here in la Yeah. Like a couple of those, like, that's exception, but most of 'em are still like, kind of slanted theaters where, you know, if someone's in front of you, you're like. Trying to poke your head around. Yeah. Yeah. And like the floor is sticky from like spilled soda. Yes. I think that was never cleaned up because that was the on, that was the means to an end. That was the only way to consume that movie at that time. Right now we have streaming and all these types of options, so either go big or go home. And then also what I thought was interesting, so the other kind of next. Big IMAX film coming out is, uh, the F1 film, which was shot digitally, but shot for IMAX. Nice. So like that's their other kind of, it's also, it is a little confusing Brad Pitt on it. So got Brad Pitt big deal, fast moving cars. But, um, yeah. After it came out, you know that Christopher Nolan's, uh, Odyssey was gonna be like entirely shot in IMAX. There was like a press update where it was like, what? By the way, the F1 film, it was not shot on IMAX. Yeah. But it, the entire film is going to be displayed Yeah.

In the 1.90: 15:01

1 aspect ratio and the full IMAX ratio. If you're at a, that's, that's so Hollywood, right? Yeah. That's like, wait, wait, wait. Just so you know, we're also displaying the entire movie in. Full IMAX ratio. Can I segue there for a bit? Yes. Did you hear that Tarantino, uh, approved the sequel to Once Upon A Time in Hollywood? Mm-hmm. And I think David Fincher's gonna direct it. Oh no. Oh yeah, yeah, yeah. Really? Yeah. Oh, that'd be cool. I wonder if it's gonna be shot on film. Fin I. I feel like it should be right? It should be. Maybe it'll be on VistaVision, which is also, oh, the other update too. That's my favorite. Yeah. No, they're also going back to the resurgence of film, uh, VistaVision, which we've talked about before. Mm-hmm. 70 mil, no, I'm sorry, not 70 mil. No fake. 70 mil. 35. 35. But shot horizontally so you can get a lot more image onto the negative upcoming slate. Films that are being shot on it. Uh, withering Heights 2026. Alejandro and Tu, an upcoming film. Oh, dope. Uh, the Narnia. This one. I'm, uh, yeah, I'm curious about this. This is also, you know, from Twitter, so it could also not be the most accurate, but, uh, the Narnia adaptation, they're rebooting Narnia. Yeah, Greta Gerwig. Okay. Which I know it's a Netflix film, but she pushed them to do a IMAX release with Vista vi, with Vista Vision. That's why I see this on this thing. I'm like, okay, I don't know how true this is because uh, yeah, I know that it is being shot for IMAX. I don't dunno if it's actually being shot with IMAX. Yeah. And I know that it's getting an IMAX, like at least a two week run, which is something like Netflix doesn't do theatric releases, but this was like a kind of a. A controversial push.'cause she had a Netflix deal. She would only do the Netflix deal if they guaranteed a theatrical IMAX release for like a two or four week run. Uh, I mean, I'm, I'm signing up for all of these films. Yeah. Especially the N one because his DP preferably is, uh, Emmanuel Lubezki. Oh, she did? Yeah. Chivo. Yes. Uh, he did. Children of Men as well as Revenant. Yes. Yeah. And Renan was shot with natural sunlight only. Yeah. That's crazy. Yeah. And it looks so beautiful. Yeah. All this stuff looks amazing. Yeah. Children of men, I love that feeling. Yeah. In a even very depressing way. Just makes you thankful for our society that we have today. Like, dude, I'm glad we don't live in that world. Yeah. Yeah, so cool to see IMAX and, and, and, uh, just film back also, this reminds me too of, um, you know, we're coming on the tail end. Uh, we're recording the Summer Memorial Day, the tail end of the weekend. It's supposed to be a record breaking Yeah. Box office weekend. Weekend with Lilo and Stitch and Mission, Mission Impossible. And Sinner's still doing pretty well. Right. And fourth film in the play that I'm forgetting on. Yeah. But yeah. All of it combined, total should be a record weekend. And it reminds me of, you know, the comment from a few months ago of like Seth Rogen, where it's like it only takes one or two films to change the conversation around. And now, like IMAX is getting film called up to install 70mm projectors, uh, you know, like it's a good kickoff for the, uh, summer box office. I think we're having an excellent weekend. Here are the numbers, according to Box Office, mojo, Lilo and Stitch is currently sitting at 145 million. Mission Impossible at 63, Final Destination got 19 million and then Sinners is still tracking at 8.8 million. Yeah. So yeah. That's, that's a very healthy box office. Yeah. And Sinners is like. Third or fourth week and it lost all its IMAX screen. So yeah, I mean this feels like I'm looking at box office from like 1998. It feels so healthy. Thought you were gonna say it too,'cause you're like, final destination. Oh, mission impossible. So I So we don't stitch what, right, exactly. It does feel like 1998. Absolutely. Somebody, or I don't know if there's a room or not, but apparently there's a final destination. Uh, the screening some at some theater somewhere in the world. Oh. And then the roof fell down. I saw that onto the audience. Yeah. Luckily no one was hurt. Yeah. So we can laugh about it, but that's crazy. You know what's crazy too? I think, uh, a few months ago a roof clapped at another theater, and then I think somebody was like. That'd be crazy if this happened at like a final destination screening. Right? Well, I think it's happening because theaters are just probably aren't investing in new buildings. So these are old buildings or the buildings don't have the money. Yeah. And also you are rattling that building day in and day out with like Dolby. Yeah. Or that, uh, uh, Regal, um, 4DX or whatevers called with the C vibrators. I mean, those, those, uh, 20 hertz cycles are gonna move some walls around. Yeah. Very, uh, appropriate unintentional marketing. Um. Tactic and last, uh, grouping a couple tools on each of our radar. Mm-hmm. Alright. So yeah, first kind of tool that I saw under the radar, well, not a new tool,'cause we talked about this before, man, ai, this was the one that the sort of agentic, uh, AI tool that could scour the web and work for you and was in a private. Access and mm-hmm. Reportedly, codes were selling for like thousands of dollars. Yes. Um, it is publicly available now. Not anyone, anyone could sign up for it. So that's been out. But the, the update that they have now is they have an image generator built in. Huge. Yeah. This is interesting 'cause it's not just generate images, but it's using the agent part to go around the web. Yeah. And then combine that. Into images. Yeah. It's a really interesting take on what we feel is an AI helper, AI assistant for us. Uh, Chad, GPT does a really good job of combining an LLM with an image generation tool. However, yeah, you still have to kind of give it a nudge, like, uh, let's say you want Chad GPT to generate you a flyer. It's, it's like a hybrid between an generation model and an LLM and very effective at combining the two. So the example here is like, you know, if you wanna do. A children's storybook. Mm-hmm. It'll not only generate the, the imagery for the book, but also fill in the dialogue bubbles and the overall text block. Yeah. Um, yeah. Cool. And I saw was like, uh, if you, you know, you've seen the ChatGPT examples where you give it a picture of your room and you're like, oh, you know, style this Frame.io, like how stylist. You could kind of do it on a Manus, but you could be like, style this with Ikea furniture. Ikea furniture. It'll go to Ikea. Yeah. Look at what furniture is listed on the website. Yeah. And then make sure it only uses those kinds of images. Yeah. You have the skews and then you can go to Ikea and buy. Yeah. So it's like, oh, here's a picture of your room styled with furniture, and here's where you buy it. Yeah. That's very cool. Yeah. And with ChatGPT think you and I use ChatGPT BD almost every day. Mm-hmm. You know, you still have to nudge it a little bit to give it, uh, an image that combines with text. So like, if you wanna build a flyer. First you have to go through the motion of building the text body of the flyer. Then you put it back into ChatGPT and say, okay, now make me a flyer with this text. And then mm-hmm. It'll probably generate it. Here, You could probably just say, make me a flyer, da da da da da that does this and it'll be more effective at it. Yeah. Or like with this like, Lugo from this brand and it can go find the Lugo and Yeah. Yeah. Generate it. Sorry. And the image generation seems high quality enough for day-to-day tasks, you know? Um, yeah. I'm curious, it wasn't quite clear if this is. Their image, like their own image generator model, if they're using their agent stuff, and then just using like ChatGPT, probably a third party, API or something. Yeah, for sure. Yeah. I would imagine, like, this is what I was saying, is you're going from models to workflows to like a higher level of abstraction. Mm-hmm. Where you're just giving the AI system a task and they're figuring out which models, which workflows to use to give that back to you. Yeah. And yeah, that's the future of like with the agentic part where really, yeah. Where, because I feel like a lot of things kinda either get mixed up or confused where it's like workflow rules Yeah. Versus age agentic. Yeah. And like true agentic is like, it figures out itself. Yeah. What action it should take appropriately. You don't have to be like, if this, then this happens, or, or if this, then this. It's like, no, it just. Yeah know based on the context, like what should I do? And uh, just to tie into my visit to Microsoft Build conference last week mm-hmm. Uh, the entire emphasis was around agentic AI building. Mm-hmm. So, Microsoft is not going to dictate what agentic AI is you use. They're giving you the tools as a company to build agents on the fly. Mm-hmm. Or even deploy agentic, build abilities to your consumers. So they'll give you, you know, tools that make an AI safe mm-hmm. And trustworthy. They'll give you tools to scale up an agent, control an agent, fine tune an agent, and all that stuff. But I think that's, that it feels really, uh, hard to kind of imagine a cons, a world where. AI agents do a lot of different tasks for us, but I think it'll become more clearer once we see like an AI agent that only books, plane tickets, an AI agent that only figures out your calendar and an AI agent that only takes reservations for high-end restaurants and so on. Yeah, I mean dedicated agents, but then also just the AI knowing like, yeah, based on what you're saying, like. Or if you're planning a trip, it's like, well, I'll call up the, you know, you need airfare, you need the car booking, and it just knows to like do this. Yeah. And those are like those simple, most obvious examples we can think of. Like, think about the two of us, right? Like we're doing tons of research to do this podcast. Mm-hmm. What if we had an agent that's just scouring the internet? Gathering stuff and then knowing our recommendations, our preferences for the certain type of news. Yeah. It's like skimming the stuff to the top, like that's the kind of agentic behavior we need. Mm-hmm. Um, and if a company gave us the ability to build that sort of agent with natural language. And some of the tools that don't require coding. Yeah. That's where, yeah. Yeah. I saw there was a little, a bit of an update with, uh, Zapier and Okay their agent tools. Yeah. And I haven't dig dug into it, but it sounds like that's kind of what they're trying to build. Yeah. Where it's like using their vast network of APIs that they already call up and it's easy, but it with an agent. Yeah. Backend. So then. Because, yeah, I have  Zapier where's just like tons of flow trees or if then, or I've used another tool Relay, which is also cool, but it's like a lot of like, it's a lot of connecting the dots. Yeah. Thinking of like the possibilities where it's just like in the future, it's like you don't have to think of all of these flow trees. You just be like, if they do something like this. Just do you know? Yeah. Do this action or it'll just even know to do it. I saw a really interesting article I think I sent to you. It was on Forbes that Microsoft is betting on ag agentic deployments for companies as the future of its growth. Mm-hmm. And Google is betting on the consumer use of generative ai. And AI agents for its growth. So like one is more enterprise oriented mm-hmm. And all about customizing an agent. The other one is like kind of giving you the tools at a consumer level. Yeah. Like which one is gonna win? Maybe both. Maybe we need both. Yeah. But it's a totally different take on two of the biggest tech industries. Interesting. Alright. And then, yeah, what did, uh, this is another one that you actually from Google. Oh, yes. Alpha evolve, alpha evolve. Okay. So DeepMind, which is the sort of r and d arm and the AI arm of Google, they're always a couple steps ahead. It, I think as far as deploying newer, better models, they just get slept on a lot.'cause Open ai, anthropic and some of those other, they just, crystal ball had run away I think usually, but I think since, ever since Google io Yeah. Uh, last week a lot. Google, Google's got the spotlight this week. Yeah. A lot more spotlight on Google and a lot more awareness of Deep Mind. Yeah. So. Uh, one of the challenges with building a next generation of AI models is actually coming up with the advanced algorithms and problem solving that quite honestly is reaching the capabilities of the human mind. Mm. So like how do you harness, uh, super intelligence to build the next level of intelligence? That's, I think this is along that term, alpha Evolve is a coding agent, not like Replicator or some of the other coding agents. This is designed specifically for advanced algorithms. You're talking about very high level math, right? Like PhD and beyond level math. These are gonna be math to unlock how the next neural network is built with trillions of par parameters, right? So they're building a tool set. For them to build better tool sets. Okay. So is this like a Matt Damon AI and Good Will Hunting, like you just need your, that's probably, yeah. You just need your guy in the hall to solve your problems. And it's how you like Apples awfully evolve is uh, yeah, Matt Damon. Okay. Yeah, I mean, with ai, you know, one of the things I often mock, but it's unfortunately true, is the incredible amount of energy you need, the incredible amount of GPU you need. Mm-hmm. Just to be able to do what we're considering. 1.0 version of ai, right? So in order to get to 2.0, it's like an exponential increase in the number of GPUs, the amount of energy we use. Doesn't have to be that way. There is advanced algorithms, if you leverage correctly, can give you efficiency and incredible scale. How do you get to it? Mm-hmm. So now they're deploying advanced algorithm coding agents that could perhaps do some trial and error and get it that way. Interesting. Yeah. Yeah. All right. That's cool. This is at like the cutting edge above, above Me too. And I'm just, as you know, I'm describing it in. Super loose and vague terms because I don't understand the math behind it. But I, what I do know is, um, you know, having done. Mathematical computation with software like MATLAB and PyTorch and TensorFlow, like those are still high-end calculators. Mm-hmm. It's not actually coming up with the algorithms for you. I just noticed in their diagram they have something called Borg scheduling. Yes. Google's Borg system is a cluster manager that runs hundreds of thousands of jobs. It, it, this is just a, a very big exercise. Interesting. Uh, choice of name there. Did they watch Star Trek? Well, those guys are all nerds, right. I'm sure they're very familiar with Star Trek. Yeah. Good place to wrap it up. Yep. With, uh, joining with the assimilating with the board collective. Uh, well, thank you for watching. Links as usual are at denoisedpodcast.com. And we're gonna be at AI on the Lot. Yes. So look out for that episode coming up very soon. Yeah. Yeah. And if you're there, uh, come say hi. All right. Thanks everyone. Catch the next episode.