Apple Keynote Recap for Filmmakers (Plus Surprise Blackmagic Camera ProDock)

We dive into all the camera and pro video updates from Apple's iPhone keynote.

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The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Transcript

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In this episode of Denoised, we're gonna break down Apple's iPhone Keynote, specifically everything you need to know if you are a video professional, including a new surprise product launch from Blackmagic. Let's get into it. All right, welcome, everyone. Addy, good to see you. Where are you right now? Hey, nice to see Joey. I'm in London. Yeah, I'm here for an advertising conference this week. And guess what? The entire city's on a lockdown.'cause those a tube strike. And so I'm just out here walking on the sidewalks like millions of Londoners. Just got our pair towel is close to where you gotta go. I've never walked this much before. Living in la you could take the black cab, right, like those, those cabs are cool. So the streets are completely overwhelmed by cabs and Ubers. Okay. No way. I'm surprised I got this far. No Waymo's. The Waymo's haven't figured out the, haven't done the knowledge test yet. Waymo's will die here. They will torch them. Yes. All right, so that's to say addy did not watch the Keynote. I watch all the Keynote, so I'm gonna break down the kind of relevant updates for media professionals to Addy and everyone else here. And so it's gonna be Addy's real time reaction 'cause doesn't really know what happened. I, I'll say overall, like some cool updates, but not as much as I thought. AirPod updates, watch updates, and then iPhone was the biggest updates and nothing with Apple TV. Nothing with Vision Pro. So spoiler alert, that didn't come. The, the thing kind of wrapped up and I was like, oh, all right. That's it. It's like an hour, 20 minutes, hour, 10 minutes. So, Hmm. Spoiler, spoiler alert, you were disappointed. And yet another Apple Keynote. This seems to be a pattern. I'm less disappointed. This, I mean, I, I think some of the updates were pretty. We're pretty good. I mean, we've got a whole new version of a phone, which we'll talk about, but, uh, lemme just skim through. I mean, look, I said I'm not gonna dive deep into too many of the updates, but I thought the AirPods, they have an AirPod Pro 3 Oh, AirPod Pro 3. That sounds, that sounds exciting. I love the Pro series of the AirPods. Yeah, I have the Pro, I think the Pro 2 and they're definitely my favorite. Yeah. Headphones I've ever had. Pro two was a big improvement over pro one for sure in the noise cancellation. Yeah. And the big update with this is live translation. So live translation, it can hear if someone's speaking to you and it works in combo with your phone and translates it in your ear. So like the real life earworm that I keep forgetting the name of from, uh, hitches Guide to the Galaxy. Oh, that's pretty neat, man. That's cool. And then when you'd speak back, it can either display it on your phone and you show the person your phone, the translation back, or it could also speak it out of your phone. Uh, and then if you are with someone who has two AirPods together, it'll do the live translation like with both of you. In your ears. Oh, wow. Yeah, this is super useful. I mean, I, I travel quite a bit in foreign countries. I could totally get used to this. Yeah. The, I, I think this is helpful. Like, I mean, I'm thinking even back to when I've, like, been on camera cruise for Spanish language documentaries, and I don't speak Spanish, and so I've been camera operating, so I'm just, you know, filming stuff. But it definitely would've been helpful to at least just have something in my ear so I can just hear, you know, like have a general understanding of, uh, what's happening along with, you know, usual. Yeah, being able to communicate in the streets. Remind me of the. Language translation models are non-AI or ai. So that's the thing. So that's interesting. Or that's what I wanna talk about.'cause we have talked about this before. They, it seems like they're running locally. It said that A, it has to be the AirPods 3 and that there's computation running on the AirPods themselves in conjunction with Apple Intelligence models running on the iPhone. So it sounds like it's running locally, uh, is doing local inference on the iPhone. Yeah, that it doesn't have to, that it's not, doesn't have to have a network connection to do processing on the cloud. That it's, I mean, I'd also imagine that would just take too long for this to be practical that it needs to happen on your phone. Yeah. Yeah. So I think, and, and we talked about this in the past episode of the other models that came out or, but not on the phone, but it's just the other models are launching that are more designed to be fast models that could run on local hardware. For visual analysis episode, they have some VLM visual language models that do identification of a frame and the features in the frame. So more like the eyes of the computer, if you will. This is that demo of the, uh, two people speaking and wearing AirPods. Uh, I mean, you know, it's edited, so I'm curious what the delay is like and just how. Natural that is to like have a conversation with someone where you're waiting for the translation, but obviously this is, you know, better than nothing. Yeah, and I, you know, I know Apple's a little bit behind on AI and that's sort of the public consensus, but when they roll out something like this, I. Can guarantee it's gonna be pretty sleek. Like their execution is, you know, always typically exceptional. Yeah. They've usually never been first, but they've been the best. Yeah, exactly. When they do roll something out and uh, just, I mean, I'm sure our viewers know this, like Samsung has had this with the Galaxy earbuds for a while, so I would be curious to compare this to the Samsung. Do you know if Samsung runs locally or does it still need a network connection? I'm not sure about that. Uh, my frame of reference for all of this stuff is Google Translate, which is run on the cloud. Yeah. So yeah, I'd be curious about that too. Typically it's run on the cloud and then you can actually download a language pack onto your local device and then it could run locally there. Is it still, uh, and that's able to, to take the speech to text and translate locally? Yeah, if you have it downloaded. Right. So like for example, if I'm in Japan and I don't have good reception, I download the Japanese language pack and then it is doing a lot more work locally. Yeah, that's a good point. I mean, also it's a good,'cause they didn't get into the nitty gritty, but like how many languages are supported with this? And do you have to pick and download like. Are they all downloaded locally on your phone? Probably not. It's, I mean, to guess it's gonna be like if you're going to a Spanish speaking country, you download the Spanish pack ahead of time or something. Um, yeah. And also, is it auto detecting the language or you're picking the language, you know, like Yeah, that too. All those nuances. Yeah. And I don't know what phone. Minimum level phone you need to have as well. Like, I dunno if this is like you have to have an iPhone 16 or newer that had that, you know, quote Apple Intelligence features or if this works with older phones. The main thing was this was tied into an AirPods Pro 3 feature, so you do need to have that. But I don't know what phone you need to have. Did they say how much the Pro 3s were gonna be? I think same price, 250. Wow. That, I mean, you're just getting more and more out of that $250 every time. Yeah. And the other cool update more in the fitness space was, uh, it could take your, um, heart rate and measure your heart rate and your ear, uh, which I'm also wondering if that's an extension where you, they can tie you into Apple Health. Benefits if you, even if you don't have an Apple Watch. Right. So they, it's like if you have the AirPods, we'll still take your heart rate and put it at Apple Health and maybe that'll entice you a bit more to get an Apple Watch. Interesting. Well, you know, the Apple phone itself can track a lot of health metrics. Like every time you have it in your pocket, it's measuring your steps and Yeah. Yeah. How much, how, what distance you're running, and then even if you like. Sleep next to it, which I'm guilty of and a lot of people do. Yeah. It kind of measures your sleep in a weird way. Oh really? What? From like the microphone or something? Like, he at least knows when you're sleeping and when you're awake. I remember long, long time ago before the Apple Watch even existed, someone built an app where the idea was you would put your phone under your pillow and it would use the sensors to try to measure your sleep just with the iPhone and uh, be able to have it be on your bed like under your head, which is not the best. Spot for it. Yeah. Yeah. I, I think Apple obviously would recommend that you wear the Apple Watch to bed, but um, I think a lot of people find it too. Sort of clunky and huge to kind of wear to bed. That's where someone and you, you need to charge it too. And that's my time's. Usually a good time to charge doesn't last a full 24 hours, right? Yeah. I think the newer ones do. And actually there was a sleep update feature that has like a sleep score and stuff with the new Apple Watch or the new yeah, the new Apple Watches. Uh, I won't go to, there isn't really most of the Apple Watch updates for health stuff and there's an ultra three and, uh, general stuff like that, but nothing to really go into. Um, but. The one thing was there was like a sleep score and it definitely sounds like that's kind of competing with whoop and those other, um, you know, always on Fitbit and Yeah, all the competitors. Yeah, we more trackers that have like a score in your overall recovery score and stuff. All right. The big reveal, the iPhone stuff. So iPhone 17. Obviously not a surprise. Uh, so this one's just sort of the base model, iPhone main updates here. Were just a lot of, um, stuff that was sort of in the pro versions is now in the iPhone. So screen update, uh, refresh rate 120 Hertz. I thought they already have that on the 16. I think that was in the pro. They said it was. Oh, what was in the pro was now in the, the baseline. Okay. Model. So they all have 120 hertz. And then the other big update, I mean a couple, you know, bumps up with the camera, but the forward facing selfie camera, uh, is what got the biggest update. Mm-hmm. And so. It is now a Oh yeah. Also, they've revealed each iPhone in a different location. Hey, that's your hometown. Did My hometown of South Beach, Miami Beach, uh, from the iPhone reveal, but the big update was, uh, front facing camera. Yeah. South Beach. That's so funny that they're like shooting right on South Beach. Um, pass Scarface was shot right behind her. It literally was. Yes. That is the exact street. Yes. Scarface to Apple iPhone 17 reveals. Yes. We've come a long way. And they did say again that this entire video, this is giving me Grand Theft Auto, VIVE Mars, it will be grand theft. This was Grand Theft Auto two, and now as soon it'll be Grand Theft Auto six, when that comes out again. That's right. Or comes out, uh, finally, anyways, I iPhone 17. So the big thing with the, with the selfie camera, uh, or the selfie sensor is they went from a more, uh, horizontal shaped sensor to a square sensor. And so this means that you could take horizontal photos, vertical photos just by holding your phone up, like, you know. Uh, horizontally and it'll automatically adjust the crop ratio without losing quality. So if you wanna take a horizontal selfie, you could still just take your phone, your photo like this, quality increases, and also use a combination of op apple intelligence to detect faces. And so if it's like a group shot, it detects a group shot, it like automatically zooms the, uh. The video, the camera out to take a wider selfie shot. So a lot of selfie improvements. And I think we just saw the stat here that they said 500 billion selfies were taken on iPhones just last year. Yeah. They have a lot of training data, don't they? I hope you opt in for that. Ive a stupid on train on all photos. One caveat that I see here is, uh, you actually don't need AI to detect faces. A lot of professional cameras have face detection, especially for auto focus features, and there's no AI on those cameras. You've mentioned this before, that that face detection is an old technology, right? Yeah. It's a, it's a remnant from computer vision. So what it's looking for is features. Uh, so first it'll find an oval on top of a torso, and then it'll look where it's our eyes and our nose and our mouth typically go in the same place no matter who you are, like given a certain tolerance. So it, it's, it is just recognizing patterns. Yeah. Uh, makes sense. And yeah, you can see the creep shot, demos and, um. Automatically adjusting the framing. Yeah, so I mean, that was probably probably the biggest camera update and this has rolled out into all of the iPhones that they're launching. I mean, very minor, but you know, it, it does help with the overall sort of expectation. Yeah, and I'm like kind of going over the camera specs. I mean, you know, there is more the strength updates and uh, speed updates, new sensor, which I'll go over the other new sensor in the next phone. But yeah, just, you know, overall performance boost, everything's a bit better now. The big reveal. It wasn't really surprised. People kind of already predicted it, but it's the, uh, the, I never saw anything about it. What do you mean the iPhone Air? Yeah. Pretty much everything that was leaked online was accurate and I could just think back, you know, if Steve Jobs was still around, like heads would've rolled 'cause like this. Oh, for sure. He would've thrown them against somebody space did not tolerate. Yeah. Yeah. They sent the SWAT team after that, that reporter that had a advanced, uh, prototype of the phone. So. I mean, I'm impressed. That's, that's actually pretty thin. This reminds me of the Motorola Razor from 20, 30 years ago. Oh, like the, uh, matrix? Uh, no, no, they had the other version, but I know the, the super thin one. That, the super thin one. Yeah. Wood Flynn. Mm-hmm. Yeah. I was thinking, I'm like, I hope they, but tested this, because this also reminds me of Band Gate, the iPhone. Was it the eight or the X where Yeah. You would sit on it and then the glass would bend if you put it in your back pocket. Uh, I, I. I'm imagining that they did and, uh, is it a titanium frame? I don't remember. But they did say they polished it to like a shiny reflective edge, which also, um, made me think of smudging, easy smudging. Yeah. So I wonder if that's gonna be Yeah. How the old this thing. Do you, I mean, do you need like. Rubber gloves because they might flip off your fingers. They do. They have a bunch of new cases and stuff. And um, actually the cases I was excited about, one was a super thin plastic one that they're like, you know, it's a millimeter thick, which actually there's an, a company that already has made cases like this for a long time, and I guess they're going after their business called, uh, peel. But then the other case, uh, is a bumper, an edge bumper case, which, uh, I'm excited to see that because. I, I had, I think it was the iPhone four, which was like kinda the first blocky square one had that just edge bumper case. And that was one of my favorite cases.'cause it didn't cover the back, it just added some extra protection to the edge. Uh, so they brought that back unless some mis br that has been back. And then the battery life, I forgot it was like all day-ish. But then they have a battery pack that you can attach to it. But because it's so thin, the thickness of the extra mag. Battery pack kind of makes it you regular size, but it gives you, yeah, it says you could watch 40 hours of video with that extra battery pack. I guess you take that on the plane or something? Yeah, on that long haul flight. They're like long enough to watch the entire season. Battery life to have a thinner phone? No, I'm a maximalist all the way, so like, this does not interest me. But I know people who would be into this. I know people who still buy the very small phones because they're, you know, just trying to have a more minimal phone. So I know people, I think I know people who'd be into this. I've seen some online comments of like, why do we want to thin phone that doesn't fold? Like the only reason we'd want something thinner is if it folded. But this doesn't fold. Uh, it's just a thin phone with a notch, with a big, with a notch on the back that every once in a while. They, they do these experiments and they're very expensive experiments, if you think about it, where they'll launch a variant of a very popular product and then just to see if it sticks right. Uh, the biggest example I could think of is the iPhone Mini. If you remember, like five years back during the pandemic, they had the, uh, the smallest iPhone ever made, and it just, nobody bought it because everybody got used to the gigantic size of phone that you and I have. So, uh, you know, I'm, I'm a little skeptical about this thin phone. At the end of the day, I think we care about battery life, uh, performance. Yeah. Display brightness and all those things way more than we care about the thickness of the foam. Yeah. I, I, I think so. I'd be curious. Yeah, I'd be curious to see how this sells. I, they did. I, well, they didn't say, but there has been online speculation from, uh, uh, mark Gruman on Bloomberg who covers Apple, and he's usually pretty on the dot, uh, that like the. Product map is, was the thin phone this year and then like a foldable phone in the next year or two. So it expected that that would come. I'm sure they had to develop this technology first to then figure out the stuff to get it small enough to make the the Foldy phone in the future, but. You got this for now. Yeah, there's this like trifecta of copying each other that's going around where Samsung, apple, and Google just copy each other's features. So obviously the Galaxy earbuds and the AirPod Gen three, that reminds me of sort of, kind of mimicking each other. And then, um, the folding phone, right? Samsung had it first and now Apple will most likely go in that direction. And then Google pixels are now mag safe. So they copied Apple. Oh yeah. They're all sort of just buying each other. Yeah. And figuring out how to dodge each other's, everybody body problems. Yeah. Yeah. Also in the nano, uh, not the nano, the Air, um, it does break. So it's, so it is definitely in the, in between regular iPhone and, uh, the pro iPhone. So it has the retina display, so it has a sharper display than the regular iPhone. It also, it's, it looks like it has a single camera on the back, but it's actually like two sensors in it. So it has both your standard. Wide, not the super wide lens, but your standard wide lens and then, uh, a telephoto. Sensor and lens built in. So it's a, technically it's one looks like one, but it's, they call it their fusion, their fusion camera. And so it's got two cameras in it. All right. And then now the big one, the iPhone Pro, uh, updates. So this is the new A 19 pro chip, which they, uh. Kept talking back, talking about, and basically saying that it's got neural accelerators, which sounds like they're laying the groundwork for running the AI stuff on the server, on this, on the on device. Right. But they didn't really get any specifics about that, or I think they learned the lesson from last year of talking about what, I could be wrong, but when the iPhone 16 Pro dropped with the previous chip, they also had similar claims of local inference. But yeah, then that was the. Precursor to announcing Apple Intelligence, which as we know, never really rolled out correctly. Uh, correct. Yeah. But I, yeah, I picture this as the groundwork for future stuff and the models that we've sort of seen come out and, and whatever else they developed that this has the processing power to handle that locally. This was their comparison. So, you know, you always have to take their numbers with a grain of salt, but basically they said this, A 19 pro chip is three times the compute of the A 18 Pro and that it's at MacBook Pro levels of compute. Power. Very cool. Uh, and then it has these NewRelic accelerators and they also talked about how they do have a, they had a big improvement in, uh, heat dissipation, which is actually really important because like recording video and doing very processor intensive stuff on this phone, the 15, it gets hot and it can get hot enough where you'll have file corruption or the phone will shut down if you're like doing something like recording and pro. Pro video, uh, uh, to the point where like til makes iPhone cooling accessories to cool the iPhone. Yeah, yeah. To cool the iPhone if you're recording, uh, video so it doesn't overheat. So it says they've addressed that or like done a lot better heat, uh, dissipation to, to, to improve that. Um, and they also built a new chip called the N one chip, and that was what we're showing on screen now. And that is a single chip that. Integrates wifi, Bluetooth and thread into a single chip. So all the connectivity stuff is in one chip. They said it's how they do the watches and, um, I forgot other device, but it's basically how they, what's in the watches, but now it's in the phone. So it, it makes it, um, it's their own chip that they developed and I assume that can unlock future things, things in the future. But yeah, that's the first time it's gonna be in a phone with this new chip that they developed. That's cool. I, I could have swore they already had similar, uh, system on ship integration in the past, but it sounds like, I guess not, not for the iPhones. All right. And then the camera stuff, honestly, a lot of the camera focus was more on, uh, still photo cameras, um, or just taking still photos versus video, but we'll get to video a little bit, uh, uh, later. But so the, the pro and the pro Max basically updates are exactly the same. They really didn't even talk about the max. They just acknowledged the max exists. But I think, I mean, so it seems like. Basically the prone, the max, exactly the same, just the max is a bigger screen. And, and you can get more storage in the max. I think that's really the only difference. Right. Okay. Got it. Yeah. In the past, uh, the Max has had some features that the pro did not. I thought so. Right? Yeah. Like, uh, when I remember buying the 15 specifically because the Max had, um, uh, good. Um. Isolation max. Isolation, vibration. Isolation. Uh, yeah. I think the Max was originally only did ProRes too. Yeah. So typically like they roll out the most, uh, m and e film and TV oriented stuff onto the max. First, that's, yeah, that's what I thought. Yeah. But it seems like they're the same now. Um, this was that 2-in-1 fusion camera on the air that I think, 'cause I thought I skipped ahead, but this was the, the fusion camera on the air. Lemme jump ahead to the, uh, the pro and the next camera. Yes. It has a sensor shift. OIS uh, image civilization. Alright. And now, uh, and then we went to Chicago and now we're in New York for the backs for the, uh, pro reveal man who cleaned those streets. See how clean that sidewalk was. Oh, I know. Everything here looks immaculate. And they did say they shot the whole thing on the iPhone 17, uh, pro. Okay. Like they have, I dunno, since the 15. Okay. So the ma, the pro has three cameras or three sensors as it normally has. It has, they, all of the sensors are 48 megapixel. Eh, I can't find my wide angle number, but I think the wide angle was what it was before, but now they added a 200 millimeter telephoto. Oh, that's longer. That's longer than before. Yeah. Yeah. It used to be a hundred and now it's 200, uh, at F two eight. 2.8. Yeah. So they have that eight. Yeah. Yeah. That's pretty cool. Yeah. Yeah. To get it optically without a digital zoom. Exactly. Yeah. They're, they're probably flexing that, uh, glass inside of that case, um, to go back and forth. Have some travel. Yeah. Oh, this is from the same, this is the, the fusion is like, where they kind of combine the things in one, so I'm actually curious, like, is it actually. A hundred, like a, like a legit 200 millimeter lens, or is it like a hundred millimeter lens and then it doubles it and with their machine learning and clean up, it gives you the effect 200. Yeah. I would imagine it's, it's equivalent, right? So they're really looking at, uh, field of view and coverage rather than true, uh, focal length. Right. And that it's sharp enough to. Pass as a 200 millimeter shot image, but even though it's not technically on a 200 millimeter lens, it's still a hundred millimeter lens. Yeah, I mean it depends on the size of the sensor and uh, I mean there's clear math and I'd say the sensor is like twice as big as the last version. So, I mean, these are photo demos. The photos need the lens element that's twice as big as well to maintain the same focal length. So they showed a bunch of photos basically. This in the camera range stuff, just everything's up to 48 megapixels and all of the sensors are, or all of the focal links are, give you a wider range, whether that's truly the wider range or just like with its machine learning and how it cleans it up, that it gives you a better range. You get. Wide to 200 millimeter telephoto. So I mean, a pretty big range with photos and all these demo photos look, you know, really beautiful, but opposite the, the photos look nice and even this footage of him is looking great. I mean, I know there's probably some doctoring going on, but Yeah. Uh, 13 millimeter was a super wide one. Nice. Yeah. So here, this demo 1324 or 28. 35, 48, 100, and then all the way to 200. Wow. That's cool. That's real cool. Yeah. Yeah. Definitely gonna be very useful for prep work when you're using, uh, one of those viewfinder apps to try to get your variety of lenses to, to shot design. Yeah. I believe, uh, the Blackmagic app does a lot of that. Yeah. I'm thinking more of like, uh, Shot Pro or Artemis more, more of those specific, uh, where you match up. It could duplicate the, uh, different camera sensors with, uh, different lens characteristics to replicate what your field of view would be. And then video, the big one, which, you know, I've been trying to talk about for a bit. I mean, honestly, they've got some pretty good stuff already. So it wasn't that much to add. It's hard to improve on the, I mean, they're already at the very top of the, the food chain as far as cell phone quality goes, right? Yeah. And the, uh, quality record. So ProRes RAW. Is the big one of their big updates. And now it's been, you've been able to record ProRes for a while, but now you could record ProRes RAW. Those files are gonna be insanely large, but you can do it and you could do it, uh, either with, so it doesn't sound like you could do it in the native photo app, but you could do it either with the Final Cut video app, which they launched like last year, I think, or in the Blackmagic app. And they specifically named the Blackmagic app. I get, you know, I'm trying to think of where. What cases you'd need? ProRes RAW, I guess it's therapist. Oh look, they're doing the bullet time thing that they did later. Yeah. So this I was rewinding later. Yeah, so this is the other option. Uh, the other update is now you could do genlock. So this was the demo. They're like, oh, you could gen lock, so you could do bullet time or other crazy stuff. This look, this does look awesome. Yes. I mean, yeah. Oh, so this is, don't, don't, uh, remind you that you could do that with ai, but yeah. It does, like this is very sharp for now until AI catches up to that and realistic. Okay, and then this was the surprise announcement. This was a new product that they made with Blackmagic. Uh, it is the Blackmagic Camera Pro Doc. Lemme double check my notes. I like this because I did, this is the missing link. I didn't get a, usually I get the press releases after, you know, it's public, but I still haven't gotten it yet. So, yeah, so this, this looks like it, it covers, we'll, probably later today for the, the lack of time code input and monitor out. Yeah. So, right. The thing with the genlock was, I was wondering when they first announced it was like, oh, so can you like Bluetooth sync it or some, or can you connect the two cameras? So it doesn't, it still seems like you need additional hardware to do that. It just has the ability to do that. But you gotta plug it into this, uh, Blackmagic doc, and we don't have the official specs yet, but looking at it, you get, you plug it into the RSPC and you get external power. Two USB 3.2 ports, so that would be fast enough to plug in a hard drive for data. I've never seen two port. I'm curious how the two ports works and how you can assign your data files. Well, that's exactly it. I'm, I'm just like amazed hot swap that all, all this peripheral IO gets can run off one into a single USBC connector. Yeah, that's crazy. Yeah. Then there's a USB 2.0, which, you know, you could probably do some accessories like a focus pole or some other microphone or some other USB-C accessory where you don't need, uh, as fast of a speed HDMI output. And then a gen lockin and a time code in uh, BNC plugs, and then a 3.5 millimeter audio in and out. Yeah. And don't forget that quarter range mount thing that I see that, yeah. I'm trying to understand how this is like supposed to mount. Like is it just supposed to be a really big thing under your phone? It reminds me of, uh, I don't know if you, this was more in the person range. It probably was off your radar, but, um, Panasonic for the GH4 had released this. Big, it looked like pretty much similar to this. It was like a big bulky thing that you would attach to the bottom of the camera. It was called the, like the YAGH, it was like the YAGH and it gave you like, uh, it added additional like, um, SDI inputs and outputs. But it was like, it like doubled the size of your camera. It was like a big attachment thing that you put on the bottom. So, yeah. I'm curious what the, how this was envisioned to mount.'cause it, it does make it a bit. Bigger. Yeah. My guess is like by the time you're rigging this on, uh, like a rail system or anything, you already have an iPhone mount. You already have something for this. Yeah, I mean I guess you could always, like if you had to tilt a cage, you could always maybe sign mount cage cage with the quarter inch side, mount it on the side or something. So it does seem like you still need to have something to jam. Sync your time code, like a tentacle sync or, um, yeah, I forgot the other brands, but that's one we use a lot. I do kind of wish there was a way, like if you were just, I guess maybe you could do it with an app. I, I don't know if Blackmagic supports it with an app. Like if there was a way, if you just had a couple iPhones and you were trying to sync the time code on those iPhones. For each issue. To each to each other. If you could do that. Yeah. I dunno why I Apple would not just support that over Bluetooth and have it natively in iOS. I'm wondering maybe Blackmagic's app supports that.'Cause they do have some useful multicam features. Oh, same with, um, the final cut. Camera app. They do have some multi-cam features where you could kind of use a, an iPad as like your central multi-viewer hub and it could link to other iPhones. So maybe that already exists and I've just never used it and I'm not familiar with it. Also, like every single phone that's connected to cellular is on the same clock. Right. And I wonder, is that accurate enough? We think they could. That's the thing. I'm, I'm wondering if the time of day, that default time of day is good enough for most things. Yeah, I'd be, yeah. Be because that's a good point too.'cause like,' cause we gotta buy a few iPhone 17 I've seen. Yeah. I've seen, you know, like if you're out in a crowd or you see like the clock switch on your phone and then like, you know, I see other people's screens and the clock switches at the same exact time. It's like, oh, they're all, they're all synced. It's definitely down to the second. Is it down to a frame or two? Is it down to the frame? Yeah. I don't, I don't know. That's the question. I also, I didn't realize that they did have ACEs color support. They said that that was already in there. That was in a new update, but I didn't. I didn't know that. That's cool. And then some more case updates. But one thing I did find, let me go back to my notes. This guy looks like ai. I think one day maybe they just make models of all the presenters. Like it's not, it's not very hard to, to train the model on, on the iPhone. On the iPhone stances and the iPhone phrases. Our new phone is bigger, bigger and better than ever before. Maybe this is how I should do all my podcasts. Hello and welcome. We are excited that you're here. That, that, that was the update. Oh, so when I started this, I said the pro and the Pro Max, pretty much all the same updates, but um, when I saw that they're rolling out ProRes RAW recording, I was thinking, I hope they upgrade the, uh, max storage from one terabyte to more, because that's not gonna last long if you're doing ProRes Max internally. Um, so with the. iPhone Pro Max, the Max Storage is now 2 terabytes, right? But if you max it out, that phone is now $2,000. So that is the most expensive iPhone you can get. Whoa, $2,000. The 1 terabyte Pro Max version is $1,600, which imagine dropping that thing, the number. Make sure you get Apple, you get the Good Apple Care plan. That's cool. Yeah. I mean, yeah. What are your thoughts on, on, like what are your big takeaways, big themes for you? Uh, you know, from the video space, gradual updates, it adds more pro-level features to incorporate it into other workflows. Even if this is maybe like a c camera, like the fact that you'd have genlock, you know, we do genlock all the time with like two cameras on the Blackmagic cameras. And so, oh, if we gotta throw a third iPhone in there, it's just like some extra footage, but have it. You know, the time code sync, which just makes life a lot easier later on in post when we're trying to sync everything together. That's cool. That's great. That supports it. Nothing, maybe I'm on the 15. Maybe I'll update. It was nothing that was like. Ah, man. Really gotta, really gotta update this one. I mean, it has a new look now, so now there's that like, you know, notch look factor, uh, that people will know. You got the new one just from people will know. Yeah. Remember when they added the little like red button action button thing too, and it was like, ah, that was the indicator. He had a new, a new phone, which now this whole conversation sounds very silly. Yeah, my, my big takeaway, so it's, it's really interesting that Apple TV studios is having a significant influence on the hardware in that I think both the F1 movie production as well as 28 mm-hmm. Years later, production. Mm-hmm. Significantly influenced a lot of these new developments. I mean, you're talking about all those focal lengths, specifically. The longer focal lengths are very cinematic. And then you also have, uh, genlock and, uh, DC input and like the Blackmagic device, and you're mo like this. iPhone is seriously moving into a prosumer camera category more and more than it was in the past. Yeah. And I'm sure this is all from like, feedback of just working on these Yeah. From the production, right. Larger productions, like iPhone is being forged in production. Hell, right. It's, it's pretty cool. Yeah.' cause there were, um, yeah, before, but that you had to do like workarounds or, or, or maybe send the signal out to something else. Um, so the more you could do it in pocket and, and shoot, you know, maybe look, if you're using ProRes RAW as like a crash cam on an iPhone a thousand dollars crash canvas, depending what your shot is, is. You know, relatively, yeah, for most cases for like super high quality. Uh, one thing I found, so I went to the actual iPhone Pro 17 Pro website and there were a few other video updates that they didn't cover in the, uh, Keynote 'cause they're probably too nerdy and not relevant. But, um, so there is a new version of Apple Log 2 with a wider color gamut. Uh, it also supports broadcast frame frame rates. So I'm guessing that goes to 59 97, which I think it maybe maxed out at 29 97 before, and you could record an open gate, which is very interesting. Yeah. And these are all. Prof, like proper professional camera features, right? Like you talking about open Gate, you're looking at an re or a Sony, Venice, like those guys do open gate. I mean, open Gate would be very practical for the iPhone too.'cause it's like, oh hey, let's shoot open gate, uh, just in case we want our content to be cropped, uh, horizontally or cropped vertically. Yeah. Or you want to throw any lens at it, right? Like anamorphic or any sort of boutique lenses. Yeah. So, yeah, I mean, that's pretty much it. Were you expecting more in like the sense in the, uh, vision pro sense or the Apple TV space? Was I expecting more? Always. I think the Apple Keynotes have become less and less of, uh, major announcements and more and more of incremental upgrades, and that's only because they sort of have plateaued in quality. Like, I mean, how much more can you really improve. The. game changer for me would've really been a major AI announcement. So some of the stuff that we alluded to in the last episode. Yeah. Seeing glimpses of that, I think would've given me hope that, okay, this phone is now a device that's gonna run an entirely new workflow on it. But I'm not seeing any of that. I'm just seeing traditional, no, I mean, I think, yeah, I think that was such a mess last year that I, I don't think they're gonna announce that unless it's like. A thousand percent. Like it works. It's locked off. Yeah. This is ready to ship. That. This is not like, oh, we're gonna ship this later in the year or something. Like, I don't think they're gonna talk about that until it's like, it is done and ready for product, like to ship out in, in the real world. Um, and here's where their demo video with the pro and stuff and stuff, they shot with it and yeah, I guess you can see. Crash cam demos and, and stuff. This looks great, man. This is, I mean, every cinema film guy's, girls' dream to watch a hardware device go through production. Yeah. I also know, I, I mean, unless to dig into the specs, no, like lidar. Improvement or update that they mentioned? Um, pro. Yeah. On the death sensor. Yeah.'cause the pro does have that, but they didn't mention anything about any improvement to that, to that sensor. Yeah. I think they're really focused on cinematic quality as far as, you know, videography goes. Yeah. That's probably their bread and butter at the moment. Yeah. Maybe when there is a new Vision Pro update or something, then that would tie in more for. Practical uses that you could do with the Vision Pro? Sure. And the, the, the last rumor that I heard was, um, I, uh, the Apple Watch series 11, I believe was supposed to be announced. Um, and it's supposed to have blood pressure monitoring. It does. That was the rumor I skipped over that. It was an ops. Yeah. Yeah. I skipped over that.'cause I was like, well, it's not technically video related, but yeah, there's like a hypertension detector, like warning thing. Oh wow. Okay. So that did launch. Yeah. Yeah. That did launch. Um, yeah. And then with the ultra 3, it had more. Off the grid safety features and stuff like, um, being able to do fi use, you know, find my device or send messages for help, even if, uh oh, you don't have to have your phone to do the satellite connectivity with you. So you could do the satellite messaging directly off of the ultra three watch. You know, if you're out on, off the grid and you need to send like an SOS message or just like updates to people, you can do that just with the, the watch itself. That'll save some lives. Yeah, I'm sure it will. Yes, a hundred percent definitely is what I have. I mean, uh, look, uh, to us these seem like, uh, incremental changes, but if you look at the scale at which this is happening. The AirPods business alone for Apple Yeah. Is bigger than Airbnb. Yeah, that's that's crazy. And I'm sure the, the iWatch business is probably almost as big as that. The iPhone business is as big as the MacBook. So you're, you're talking about trillion multi-trillion dollar company with hundreds of billions of dollars in each of these verticals. So, I mean, as long as it don't mess it up. I think they'll keep printing money. Yeah. Everything, every little fit product they mentioned is a standalone, massive company that like would, that would dominate any, any other, the, the vertical that it's in. Like Yeah. It's, it's like, you know, when they say California is the sixth largest economy in the world, it's like the AirPod business is like the third largest business in the world or whatever. Exactly. Yeah. Well, cool. I mean that was, um. That's our deep dive. Let us know what you think about, uh, everything we talked about in the comments or what you thought was the most interesting update or what you would like to see shooting video with the iPhone. I would just see more updates from the iPhone inside the iPad'cause that'd be pretty handy. I think iPad is underrated for shooting video. You have like a built-in 10 inch. Monitor some stuff. Don't go there. Joey. Are you that guy in the movie theater with iPad? Not in the movie theater, but I'm talking about for more just like, you know, set stuff like, Hey, what if you shoot with a camera but your camera has like a giant ass? It is a giant ass monitor. You can't put it's really good iPad on rigs. They should, it's really good for a v cam. I have a handheld rig for the iPad. Oh, you do? Yeah. I found one small rig makes one that you could rig together. Yeah. Okay. It's great for V cam. Yeah. All right. Yeah, I can see that. Come on, on tangent. We'll end it there. Looks for, we talked about Etsy Noise podcast.com. I don't have a thank you note prepped. Tell 'em to subscribe. Please subscribe. You need a British accent. Now you're in London. Oh, hope you like the Apple episode. Now. If you want to get more AI info, please lock and subscribe below. I think you're southern London at the moment. Your southern accent is better than your British accent. Yeah, I know. I know. Should I go Southern? No. We'll just leave it there if you guys like and comment enough. I'll do all the accents, I promise. All right. Thanks everyone. Catching the next episode.