As the Founder & Principal UX Researcher of First Insights, Lon is focused on helping clients understand their customers, optimize user experience research efforts, and answer critical product development or digital strategy questions.
Based in South Florida with roots in NYC and Chicago, he is leading a team that excels at qualitative research, usability testing, ethnographic studies, surveys, and UX consulting projects. With expertise in the pharma, packaged goods, banking, insurance, travel, retail, publishing, eCommerce, healthcare, and technology industries, Lon has moderated one-on-one interviews and focus groups using a wide variety of approaches.
An active member of the digital transformation community, he currently serves as a local leader of IxDA Chicago planning monthly events. Some of his thoughts about the industry have been published on Medium.com, MarketingProfs.com, and in Quirk’s Market Research Magazine. Lon has also taught at the General Assembly, trained internal teams, and mentored at SXSW conferences.