Send us a text

How to spot red flags early, set boundaries, and turn challenging clients into growth opportunities

Episode Summary:

Do you dread working with certain clients but can’t tell if they’re demanding (good for growth) or difficult (bad for business)? 

In this episode, Maggie breaks down the critical differences between the two and shares her proven 3-step process to identify, manage, and—when necessary—part ways with high-maintenance clients. Learn how to protect your boundaries, improve your services, and focus on clients who respect your work.

Key Takeaways:

1. Demanding vs. Difficult Clients
   • Demanding clients push you to improve, pay on time, and respect agreements—they’re worth keeping!
   • Difficult clients drain your energy, break boundaries, and are impossible to please.
2. The 3-Step Process to Manage Them
   • Step 1: Spot the Red Flags Early
     • Unreasonable expectations, chronic indecision, or refusal to follow processes.
   • Step 2: Set Boundaries (and Stick to Them)
     • Communicate clearly, document agreements, and don’t over-accommodate.
   • Step 3: Decide—Fix or Fire the Relationship
     • Salvage relationships with fair clients; gracefully exit toxic ones.
3. Pro Tips for Service Providers
   • Turn demanding clients into growth opportunities by refining your processes.
   • Never let difficult clients dictate your business model—prioritize your well-being and other clients.

Quotable Moments:

• “Demanding clients make you better; difficult clients make you bitter.”
• “Your boundaries teach clients how to treat you.”
• “Fire clients who cost you more than they pay you—in time, energy, or sanity.”

Call to Action:

• Apply the 3-step process to your most challenging client this week.
• Share your stories! Have a client dilemma? Email Maggie at maggie@stairwaytoleadership.com
• Subscribe & Review if this episode helped you—it means the world!

Follow Maggie:

• Website: https://stairwaytoleadership.com
• Instagram:https://www.instagram.com/maggie.perotin.s2l/
• LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/

Tag a business owner who needs to hear this! 🎧 #DiamondEffectPodcast

Send us a text

Discover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning.

Key Topics Covered:
• Honor Your Commitments - From punctuality to project delivery, consistency builds credibility
• Regulated Emotional State - Show up with calm confidence that allows you to be present and logical
• Proactive Communication - Anticipate challenges and communicate solutions before problems escalate
• Own Your Mistakes - Take full responsibility without deflecting to build respect and credibility

Ready to implement professional systems that attract premium clients?

 Book your complimentary consultation here - https://www.stairwaytoleadership.com/

Send us a text

In this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. 

Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, we explore why seeking expert help isn't a sign of weakness—it's a strategic advantage.

What You'll Learn:
- Why the "do-it-all-yourself" mindset can become your biggest growth obstacle
- The hidden costs of learning everything through trial and error
- How expert guidance helps you avoid business-threatening mistakes
- The 5 key benefits of building a strategic support system
- Why even the most successful CEOs rely on teams of advisors

Episode Highlights:

[00:00:00] Introduction: The transition challenges when moving from home-based to commercial business

[00:02:00] The psychological barriers to asking for help as high-achievers

[00:04:00] Finding the balance: When to figure things out yourself vs. when to seek expertise

[00:06:00] The high cost of hiring mistakes in service businesses

[00:08:00] How successful CEOs structure their support systems

[00:09:00] 5 Key Reasons Not to Go It Alone:
1. Avoiding costly mistakes that threaten business survival
2. Resolving business challenges faster with expert perspectives
3. Identifying blind spots you can't see on your own
4. Combating entrepreneurial isolation and burnout
5. Creating accountability that accelerates growth

[00:18:00] Research shows 65% higher goal achievement with proper accountability

Key Statistics Mentioned:
- 23% of startups fail due to not having the right team of advisors (CB Insights, 2023)
- Solo founders are 2.3x more likely to fail than those with co-founders or advisors (Harvard Business Review, 2021)
- 45% of entrepreneurs report high stress levels (Gallup, 2022)
- People are 65% more likely to achieve goals with proper accountability (American Society of Training and Development)

Resources Mentioned:
Episode 162: 8 Reasons Why You Wouldn't Want a Business Coach

Connect With Me:
Ready to stop doing it all alone? 

Book a complimentary consultation to see how strategic support can accelerate your business growth with fewer mistakes and less stress.

Book Your Free Consultation → https://calendly.com/maggie-s2l/discovery-call

Share Your Thoughts!
Did this episode resonate with you? What's one area where you could benefit from expert guidance? Share your thoughts on social media and tag @maggie.perotin.s2l

Send us a text

You’re doing all the right things… except THIS. 

In today's Maggie’s Moment, discover the silent killer stalling your business (hint: it’s not the economy) and the mindset shift to unlock growth, even when it feels impossible.

Key Takeaways:

✅ The #1 myth solopreneurs believe (that’s holding them back)
✅ Why “hard work” isn’t enough in a shifting economy
✅ How to spot if you’re stuck in “old ways” thinking
✅ The pivot question to ask yourself TODAY

Quotable Moment:

“Growth isn’t about effort. It’s about strategy. The economy’s just an excuse—the real bottleneck? YOUR thinking.” —Maggie Perotin

• Follow Maggie and watch the video version:

 https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/

https://www.instagram.com/maggie.perotin.s2l/

Send us a text

In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance.

What You'll Learn:

• The science-backed benefits of journaling for entrepreneurs
• Four powerful journaling methods that boost business performance
• How handwritten journaling improves memory, creativity, and problem-solving
• Simple techniques to incorporate journaling into your daily routine

Key Benefits of Journaling Discussed:

• Emotional regulation and stress reduction - Process emotions to reduce overwhelm
• Enhanced self-awareness - Gain deeper insights into your thoughts and decision-making
• Improved problem-solving and creativity - Create space for breakthrough business ideas
• Health benefits - Boosted immune function, lower blood pressure, and better sleep
• Increased productivity - Better organization, goal-setting, and motivation

Four Journaling Methods for Business Owners:

1. Mindset Maintenance Journaling - Daily gratitude and celebration practice (10 minutes before bed)
2. Idea Development Journaling - Brainstorming solutions and developing intellectual property
3. Organizational Journaling - Weekly planning and project management
4. Transformational Journaling - Brain dumps and prompted reflection for personal growth

Featured Quote:

"As business owners and leaders, our business cannot outgrow us. We must first grow for the business to deliver the results we want."

Resources Mentioned:

• DREAM-PLAN-DO Journal
• Research by psychologist James Pennebaker
• Mueller & Oppenheimer Research (2014)
• Baikie & Wilhelm Research (2005)
• Michigan State University research

Take Action:

Ready to transform your business through journaling? 

Join Maggie's journaling challenge!

Book a consultation to learn how to combine personal development with business coaching for maximum results.

Connect with Maggie:

Visit stairwaytoleadership.com to learn more about coaching options and the Diamond Effect Group.

Send us a text

🔊 Episode Summary:
Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity, eliminate wasted time, and achieve 1 week’s work in 1 day.

💡 Golden Takeaways:

✅ The Big 3 Rule: Focus on 3 weekly goals tied to 90-day targets (not 30 random tasks).
✅ Time Block Like a CEO: Schedule outcomes, not just tasks (e.g., *“2-hour block: Finish Module 1”*).
✅ The Daily Filter: Ask: “Will this move my Big 3 forward?” (If no, delete or delegate).

And if you're serious about becoming a High-Performing CEO and 10X Your Business, book a complementary consultation call with Maggie here to discuss details.  https://www.stairwaytoleadership.com/

Send us a text

Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees.

🎯 Perfect for you if:

• You're about to hire your first team member
• You've started building a team but leadership doesn't feel natural
• You want simple, proven leadership principles that actually work
• You're looking to scale your service-based business with a team

💡 In this episode, I share five essential leadership principles drawn from:

• 15+ years of hands-on leadership experience
• Building teams from scratch
• Transforming underperforming teams into high-performing ones
• Leading hundreds of team members successfully

🔑 The 5 Essential Leadership Principles:

Lead by Example (00:04:00)

• Why actions speak louder than words
• Common leadership mistakes to avoid
• How to build trust through consistent behavior

Know Your People (00:08:00)

• Two crucial levels of understanding your team
• How to motivate different personality types
• Building genuine connections without crossing professional boundaries

Have Their Back (00:13:00)

• Creating clear operational guidelines
• Supporting your team while maintaining standards
• Removing obstacles for your team's success

Avoid Micromanagement (00:16:00)

• Why controlling everything limits growth
• Setting outcomes vs. dictating methods
• Building trust and encouraging creativity

Address Performance Issues (00:21:00)

• Why keeping underperformers hurts everyone
• How to handle difficult decisions
• Creating a high-performance culture

💪 Key Takeaways:

• Leadership isn't about being perfect; it's about being consistent
• Your role shifts from doing to enabling
• Clear guidelines create freedom within structure
• Trust and empowerment drive business growth

Ready to level up your leadership? Book a free consultation HERE

Connect with Maggie:
https://www.stairwaytoleadership.com/

https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/

https://www.instagram.com/maggie.perotin.s2l/

#DiamondEffectPodcast #LeadershipTips #BusinessGrowth #TeamManagement #SmallBusinessSuccess #ServiceBusiness #BusinessCoaching #EntrepreneurshipJourney

Send us a text

Discover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts.

🔑 Key Takeaways:

• Why having "enough time" isn't the real issue with consistency
• The crucial mindset shift that transforms sporadic action into consistent results
• How to create systems that make success almost automatic

💡 Client Story Highlight:
Learn how one business owner went from struggling with newsletter consistency to making it a non-negotiable part of their business - without finding more time in their schedule.

⚡️ Action Step:
Identify one area where you're struggling with consistency and examine whether you're treating it as "optional" versus "non-negotiable."

🎁 Special Opportunity:
Join Maggie's online AI Workshop on May 28th, 2025 to discover how to leverage artificial intelligence for consistent business growth while saving hours each week.

Connect with Maggie:

• Website: stairwaytoleadership.com
• Email: maggie@stairwaytoleadership.com
• LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/
• Instagram: https://www.instagram.com/maggie.perotin.s2l/

Send us a text

🎉 Celebrating 200 Episodes of Diamond Effect Podcast!

In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life.

Key Discussion Points:

🎸 Building a Creative Business (0:00-5:00)

• Starting from zero network as an immigrant entrepreneur
• Evolution from YouTube channel to live performances
• Growing from one monthly gig to regular weekly bookings
• Innovative approach to audience engagement through QR code song requests

💼 Business Growth Strategies (5:00-13:00)

• Effective venue outreach and follow-up techniques
• Building relationships with venues and private event clients
• Balancing multiple revenue streams (bars/restaurants vs. private events)
• Using creativity as a business advantage

⚖️ Work-Life Integration (13:00-19:00)

• Managing a side business while working full-time
• Starting small with realistic commitments
• Prioritizing without sacrificing quality
• The importance of having a supportive partner

❤️ Relationship Dynamics (19:00-24:00)

• Supporting each other's entrepreneurial journeys
• Maintaining open communication
• Creating habits for staying connected (daily walks)
• Building trust through consistency

👨‍👩‍👧‍👦 Parenting & Business (24:00-31:00)

• Nurturing relationships in a blended family
• Showing authenticity as a parent-entrepreneur
• Connecting with children through shared interests
• Maintaining consistency while being available

🎵 Where to Find JF's Music:

• Streaming platforms: Search for "Rockin Krolik" (K-R-O-L-I-K)
  Spotify - https://open.spotify.com/artist/2geMzqZhDmDnfcUIANhOyx
  Apple Music - https://music.apple.com/us/artist/the-rockin-krolik/1449242861
• YouTube: @therockinkrolik
• Live performances: Greater Toronto Area

💡 Key Takeaways:

1. Start small and build gradually
2. Maintain consistent follow-up with potential clients
3. Create systems for balancing multiple priorities
4. Stay authentic in both business and family life
5. Keep communication channels open with your support system

🎯 Action Steps for Creative Entrepreneurs:

• Begin with manageable commitments
• Document your progress
• Create follow-up systems
• Build support networks
• Establish communication routines

Connect with JF:
https://www.therockinkrolik.com/

IG - https://www.instagram.com/therockinkrolik/

Connect with Maggie:
https://www.stairwaytoleadership.com/

IG - https://www.instagram.com/maggie.perotin.s2l/

LinedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/

#DiamondEffectPodcast #CreativeBusiness #Entrepreneurship #WorkLifeBalance #FamilyBusiness #MusicBusiness #SideHustle #BusinessGrowth

Send us a text

In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype.

Passive income isn’t real. Here’s why:

• Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about).
• Truth #2: Focus on leverage, not laziness (scalable vs. "set-and-forget").
• Truth #3: Your time is your best asset (skills > systems).

💡 Key Takeaways:

✅ There’s no such thing as 100% passive income—only pre-loaded effort.
✅ Scalable income (e.g., group programs, productized services) beats "passive" dreams.
✅ Invest in skills that compound (marketing, sales) over buying shortcuts.

📣 Engage With Maggie:

• Comment: "Do you agree? Drop a 🔥 for ‘truth’ or 🤔 for ‘still skeptical’!"
• Tag a friend who needs this reality check.
• Want more? Follow @Ymaggie.perotin.s2l on Instagram or TikTok for weekly business truths and realistic tips

Send us a text

In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.

Key Insights:
• Why AI is like training your delegation skills (and how this prepares you for future team growth)
• The "10X output" framework for solopreneurs and small business owners with limited budgets
• How to maintain your authentic voice while leveraging AI tools
• 4 practical areas where AI can amplify your business today

💡 Actionable Frameworks:

1. Marketing & Sales Applications
   • Proposal writing
   • Content repurposing
   • Social media strategy
2. Research & Development
   • Market research automation
   • Content ideation
   • Trend analysis

🛠️ Recommended Tools:
• Sintra - for social media, marketing and sales materials - https://playosinc.pxf.io/7ayEnr
• Descript - for video and podcast content - https://get.descript.com/2sd4jd07z70j
• Chat GPT, Perplexity, Deep Seek - for research and content creation

🎯 Getting Started Tips:
• Start with free tools to build confidence
• Focus on specific, context-rich prompts
• Always fact-check AI-generated research
• Use AI as an amplifier, not a replacement

💥 Special Announcement:
Join Maggie's hands-on AI workshop on May 28th, 2025 (2-4 PM EST) to create:

• 30-day content plan OR
• 2 weeks of ready-to-use posts OR
• Sales email sequence Limited spots available at $47 CAD!

🔑 Key Takeaway: AI isn't about replacing human expertise—it's about amplifying your business capabilities while maintaining your authentic voice and expertise.

Ready to transform your approach to AI? Book your workshop spot at https://www.eventbrite.ca/e/solopreneurs-ai-toolkit-create-weeks-of-content-sales-materials-fast-tickets-1321747364949?aff=oddtdtcreator

#BusinessGrowth #AIforBusiness #ServiceProvider #SmallBusinessTips #BusinessAutomation #DiamondEffect

Send us a text

Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too.

Key Insights:
• Why successful businesses still face challenges and how this knowledge makes you a better leader
• The "Rock Behind You" principle: How to stop letting past results limit your future potential
• Why consistency trumps trendy strategies (especially for introverts!)

💡 Quote highlight: "Don't trip over the rock behind you" - Seneca

🔑 Key Takeaway: Your future success isn't determined by past results - every day brings new opportunities to exceed your previous best.

Ready to transform your business mindset? Book your discovery call at https://stairwaytoleadership.com

#BusinessGrowth #LeadershipDevelopment #MindsetShift #BusinessSuccess #EntrepreneurMindset

Send us a text

In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue.

Key Points:

1. Indirect Contributions to Sales
   • Time and cost efficiency through proper delegation
   • Value of outsourcing administrative tasks
   • ROI calculation on CEO time
2. Direct Customer Contact Opportunities
   • Reception and front desk staff's role in sales
   • Importance of asking questions and active listening
   • Identifying additional service opportunities
3. Customer Journey Enhancement
   • Booking follow-up appointments
   • Offering membership options
   • Creating intentional client experiences
4. Service Excellence
   • Investing in staff training and skill development
   • Combining technical skills with customer service 
   • Natural upselling through understanding client needs
5. Business Culture Impact
   • Employee advocacy
   • Word-of-mouth marketing through satisfied staff
   • Team members as brand ambassadors

Key Takeaway:
"Every employee you hire in your small business is an investment and needs to contribute directly or indirectly to the growth of your business."

Action Step:
Before delegating tasks, conduct a cleanup exercise to ensure you're outsourcing valuable activities that contribute to business growth.

Resources:
Book a free consultation with Maggie to:

• Map your customer journey
• Develop employee training programs
• Enhance customer service
• Improve sales processes

Connect with Maggie:
• Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call
• Email: maggie@stairwaytoleadership.com
• Website: https://stairwaytoleadership.com

#BusinessGrowth #TeamDevelopment #Sales #CustomerService #BusinessStrategy

Send us a text

Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US.

Key Points:
• Why political drama and exciting news can pull us away from business fundamentals
• The real, "boring" activities that consistently generate revenue
• How habits and systems create sustainable business success

Quotable: "Your business grows in the quiet moments between the excitement."

Resources Mentioned:
• T.O.P. CEO Framework - Maggie's signature system for sustainable business growth

Connect with Maggie:
• Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call
• Email: maggie@stairwaytoleadership.com
• Website: https://stairwaytoleadership.com

#BusinessGrowth #BusinessSystems #Entrepreneurship #BusinessSuccess #SmallBusinessTips

Send us a text

In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. 

Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success.

What You'll Learn:

1. Personal Development as a Human Entrepreneur
   • Mindset foundations: embracing failure, making fast decisions, and maintaining focus
   • Physical wellbeing: nutrition, movement, and rest for sustained energy
   • Spiritual growth: building faith and self-belief in entrepreneurship
   
   
2. Business Leadership Skills
   • Essential CEO capabilities
   • How to identify and fill skill gaps
   • The importance of leading by example
   • Why confidence matters in hiring and team building
   
   
3. Industry-Specific Expertise
   • Staying innovative in your field
   • Continuous learning strategies
   • Creating more value for clients through expertise

Key Insights:
✦ The three crucial mindset shifts that accelerate business growth
✦ How personal development directly impacts business success
✦ Why mastering business skills is essential for scaling
✦ The connection between self-development and effective leadership

💡 Episode Quote:
"Your business cannot outgrow you. Our skills allow us to be more effective, not only in decision-making and having a better perspective, but also in doing things faster."

Resources Mentioned:
• DREAM-PLAN-DO journal
• Personal development books (reach out to Maggie for recommendations)

Ready to accelerate your business growth through personal development? Visit https://Stairwaytoleadership.com to book a free consultation with Maggie.

Send us a text

In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey.

Key Takeaways:
• Being proactive vs. reactive: Learn the power of intentional goal setting and weekly planning
• Focus on controllable factors: Discover how to redirect energy from external stressors to actionable progress
• Prioritize self-care: Understand why filling your own cup first is crucial for sustainable success

🎯 Action Step:
Choose one principle to implement this week. Start with weekly planning, identify areas within your control, or create a self-care routine.

💡 Quote:
"Your energy is finite. When you redirect it from what you can't control to what you can influence, magic happens."

Ready to take your leadership journey to the next level? Visit https://stairwaytoleadership.com to learn more about working with Maggie.

#BusinessGrowth #Leadership #SelfDevelopment #EntrepreneurMindset #PersonalGrowth #BusinessCoaching

Send us a text

In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout.

Key Highlights:

• The origin story: How Maggie's corporate burnout led to creating a program she wished existed when starting her business
• Why does the program run for 12 months, and what is the strategic reasoning behind each quarter's focus
• The four key components that make Diamond Effect Group unique: • Personalized implementation through weekly coaching • Leadership identity development from day one • Strategic network building and win-win relationships • Recession-proof business skill building

Success Stories Mentioned:

• Stephanie: Excel expert who built a successful business through strategic networking
• Paola: Event decorator who scaled her business while maintaining work-life balance
• Glory: Therapy practice owner who successfully expanded her team

Program Structure:

• Quarter 1: Foundation building and fast growth
• Quarter 2: Marketing mastery and consistent lead generation
• Quarter 3: Sales optimization and systems development
• Quarter 4: Sustainable scaling and legacy building

Investment: $2,500 for 12 months with payment options available
Success Guarantee: Additional 3 months of support if needed

Resources Mentioned:

• Website: https://www.stairwaytoleadership.com/diamond-effect-group
  
  
• Frameworks included: • DREAM-PLAN-DO coaching model • Time on Demand Framework • Strategic Consistency Method • Premium Pricing Formula • Client Attraction and Qualification Process • Relationship Ripple Effect

Ready to transform your side hustle into a thriving business? 

Visit https://www.stairwaytoleadership.com/diamond-effect-group to learn more and book a free consultation with Maggie.

#DiamondEffectGroup #BusinessCoaching #Entrepreneurship #SmallBusiness #BusinessGrowth

Send us a text

In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth.

Key Points Covered:
• Why your calendar might be as cluttered as an overstuffed closet
• The 30-minute block tracking method for time audit
• Three main time-clutter culprits to watch for
• Real client success story: How reallocating 5 hours led to doubled consultation calls

Action Steps:

1. Track all activities in 15-minute blocks for one week
2. Identify tasks done out of habit vs. necessity
3. List activities that could be delegated or eliminated
4. Align time blocks with quarterly goals

Resources Mentioned:
• Free Webinar: "Side Hustle Transformation Blueprint" - April 8th at 11 AM
• Time on Demand Formula

Quote from the Episode:
"We accumulate time-wasting tasks like we collect promotional pens – they just keep multiplying when we're not looking!"

Connect with Maggie:
• Website: stairwaytoleadership.com
• Email: maggie@stairwaytoleadership.com
• Instagram: @maggie.perotin.s2l

CTA:
Register for the "Side Hustle Transformation Blueprint" webinar to learn how to create massive momentum in your business, even with limited hours. Perfect for entrepreneurs balancing business growth with full-time commitments.

Send us a text

Guest: Paola Di Fonzo, Owner of Balloonique

What started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success.

🎈 The Journey:
• Maternity leave creative project → Professional decor company
• Solo creator → Team of three + company truck
• Weekend installations while homeschooling during the week

💫 Key Moments We Explore:
"I thought maybe in 5-10 years we could do this..." Paola reflects on how her hobby unexpectedly accelerated into a thriving business within just one year.

🔑 Business Growth Insights:
• Using creativity beyond balloon art - in marketing, processes, and problem-solving
• Building systems that protect family time while allowing business growth
• Finding and trusting team members who share your vision

✨ Most Surprising Discovery:
"Business sense is very close to common sense" - Paola shares how she transformed from doubting her business abilities to confidently leading a growing company.

💡 Biggest Takeaway:
You can build a successful business that works around your life priorities - not the other way around. It's about getting creative with your systems and trusting the process.

🎯 Connect with Paola:
Website: https://balloonique.ca
Instagram: @ballooniqueto

Send us a text

In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages.

Key Points:
• Starting a business in your 40s can be your advantage, not a setback
• How being an immigrant with an accent became a memorable brand feature
• Converting introvert tendencies into authentic connection strategies
• Transforming limited social media experience into a genuine approach

🔑 Key Takeaway:
There's always a solution to achieving the goals you truly want and commit to. 

Your perceived limitations aren't stopping you—they're setting you apart in the marketplace.

Want to transform your "limitations" into business advantages?
Book a call with Maggie: https://www.stairwaytoleadership.com/

Follow Maggie:
Instagram - https://www.instagram.com/maggie.perotin.s2l/

LinkedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/

#BusinessGrowth #Entrepreneurship #LimitingBeliefs #BusinessSuccess #Leadership

Send us a text

In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match.

Key Takeaways:
• The African proverb rings true: "If you want to go fast, go alone. If you want to go far, go together."
• Strategic relationship building is crucial for long-term business success
• Success comes from focusing on select, valuable relationships rather than trying to connect with everyone

My Early Sales Story:
✦ Started in the fashion industry sales with no experience
✦ Became top salesperson within a year
✦ Success came through strategic relationship building
✦ Focus on learning client needs and providing solutions

Real-World Example:
• RBC Women of Influence Award nomination process
• Importance of community relationships beyond clients
• Value of diverse business connections

Action Steps for Listeners:

1. Identify potential strategic relationships for your business
2. Plan how you can add value first
3. Create a consistent touchpoint strategy
4. Integrate relationship building into your broader business strategy

💎 Diamond Effect Insight: The magic happens when you integrate strategic relationships into your larger business growth strategy.

Want to learn more about building powerful business relationships? 

Visit https://www.stairwaytoleadership.com/

Resources Mentioned:
• Diamond Effect Group Coaching Program
• RBC Women of Influence Award

#BusinessRelationships #StrategicGrowth #BusinessDevelopment #DiamondEffect #SalesStrategy #NetworkingTips #BusinessSuccess

Send us a text

Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream...

Back in 2019, my reality looked like this:
• Leading a high-stakes corporate team
• Starting my coaching journey
• Completing my MBA
• Raising young school-aged children during COVID

The doubt and overwhelm were real. But then everything changed when I developed:

🔑 Time on Demand Framework
Instead of trying to 'find' time, I created it

🔑 DREAM-PLAN-DO Model
Turned overwhelming goals into organized action steps

🔑 Business Owner First Marketing
Built a client pipeline that worked with MY schedule

In 2022, I made the leap to full-time coaching on MY terms. 

Now I help others do the same.

👉 If you're building a side hustle or thinking about monetizing your skills...

Drop a comment below:
💭 What's your side hustle?
💭 Why did you start it?

P.S. Want to learn more about building a successful business alongside your career? Join me for "The Side Hustle Transformation Blueprint" masterclass on April 8th at 11 AM EST, where I'll share more of my journey and reveal the exact strategies that worked for me and my clients. Secure your spot here -  https://www.eventbrite.ca/e/the-side-hustle-transformation-blueprint-tickets-1244867886359

Send us a text

Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth.

Key Highlights:
• Lina's unique journey from a psychology degree to becoming a sought-after hairstylist
• How she developed her signature razor-cutting technique and "sculpted hair" concept
• Strategic approach to content creation across YouTube, Instagram, and TikTok
• Tips for relocating a service-based business internationally
• Managing creative entrepreneurship while maintaining focus on business goals

Topics Covered:
[00:00:00] - Introduction and Lina's background
[00:02:00] - The story behind becoming a hairstylist
[00:04:00] - Developing unique razor-cutting techniques
[00:08:00] - Content creation strategy across different platforms
[00:12:00] - Relocating from Canada to Dubai
[00:15:00] - Managing creativity and business focus
[00:19:00] - The importance of business coaching and support

Key Takeaways:

• Different social media platforms require different approaches:

• YouTube: Long-form, detailed tutorials
• Instagram: Professional business presence and client booking
• TikTok: Casual, personal connection content

• Success strategies for creative entrepreneurs:

• Brain dumping for idea management
• Creating systems for focus
• Regular journaling and planning
• Strategic experimentation

Featured Guest: Lina Waled (@linadoeshair)
Haircutting specialist and content creator based in Dubai, known for her innovative razor-cutting technique and viral hair content.

Resources Mentioned:
• Instagram: @linadoeshair
• Diamond Effect Group Coaching Program

Follow Lina on Instagram @linadoeshair to see her amazing hair transformations and content creation strategies in action.

Join the Diamond Effect Group program like Lina did - https://www.stairwaytoleadership.com/diamond-effect-group

Send us a text

Have you ever wondered if you're just spinning your wheels with your marketing strategies? 🤔

In this Maggie's Moment, I'm breaking down the three critical elements that determine whether a marketing strategy you picked is truly working.

Learn why some business owners succeed with the exact same strategies that others claim "don't work" - and how you can be on the winning side!

Save epsiode for when you need a reminder about:
✨ The right timeline for strategy evaluation
✨ Smart implementation techniques
✨ The game-changing role of expert feedback

Send us a text

The Time On Demand Formula: How Successful CEOs Create More Hours in Their Day

Tired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain work-life balance without burnout.

Key Points Covered:
• Why everyone has the same 24 hours but different results
• The mindset shift from "being busy" to "being in control"
• The 5 components of the Time On Demand Formula
• Practical strategies for eliminating time waste
• How to make effective time management a habit

Time Stamps:
[00:00:00] - Introduction to the universal time management challenge
[00:02:00] - Maggie's personal transformation story
[00:04:00] - Component #1: The power of time awareness
[00:07:00] - Component #2: Clarity and prioritization
[00:11:00] - Component #3: Elimination and delegation strategies
[00:17:00] - Component #4: Weekly planning and time blocking
[00:21:00] - Component #5: Making it a sustainable habit

Action Steps for Listeners:

1. Track your time for one full week
2. Identify and list your true priorities
3. Start eliminating non-essential tasks
4. Implement weekly planning sessions
5. Practice delegation (both in business and personal life)

Resources Mentioned:
• Episode 167: Five Indicators Your Small Business Team Is Underperforming
• Episode 184: Leadership Strategies for Service Business Owners
• Diamond Effect Group Program
• T.O.P. CEO Formula

Quotable Moments:
"We all have the same amount of time, 24-7-365. The difference is how we use it."
"Prioritization is a decision. It's a commitment."
"Nothing that we do the first time is perfect - you need patience and self-compassion."

Next Steps:
Ready to master your time management? Book a free consultation with Maggie here - https://stairwaytoleadership.com/ - to explore:
• Diamond Effect Group Program (for new business owners)
• Private coaching with T.O.P. CEO Formula (for established business owners)