Collective Intelligence: Marketing Insights & Ideas to Help Brands Thrive

CI Today: September 2021

September 20, 2021 Interpublic Group of Companies (IPG) Season 1 Episode 1
Collective Intelligence: Marketing Insights & Ideas to Help Brands Thrive
CI Today: September 2021
Show Notes

Collective Intelligence’s debut podcast highlights a few recent perspectives. In four minutes, get introduced to five different insights. In this episode, hear about Generation Alpha, a group becoming known as Coronials being raised through the pandemic. Get an answer to the question: is TikTok serious enough for B2B? Learn how perceptions about social activism differ between Gen Z and Millennials, with implications for brands. Find out more about the role of AI in the third-party cookieless world. And hear about the divide between corporate efforts to advance DE&I and the lived experiences of many employees.