Collective Intelligence: Marketing Insights & Ideas to Help Brands Thrive

CI Presents: “The Uncertain Future of Movies (Ft. Kyle Turner)” by IPG Lab

September 23, 2021 Interpublic Group of Companies (IPG) Season 1 Episode 2
Collective Intelligence: Marketing Insights & Ideas to Help Brands Thrive
CI Presents: “The Uncertain Future of Movies (Ft. Kyle Turner)” by IPG Lab
Show Notes

In this Floor 9 episode, film critic Kyle Turner joins IPG Lab’s Adam Simon and Richard Yao to discuss the future of the film industry, as it struggles to adapt to the streaming era over the course of the pandemic. A diminishing theatrical window and the lack of new IP originating from streaming services will affect the future of movies, as will the growing cultural relevance of video games.