In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Jenny Penich, North America President at global influencer marketing business, Influencer, to discuss the importance of seamlessly integrating influencers into media buys and how consistency among creatives allows ads to be more engaging. 

Podcast Breakdown

00:00 - 15:05 Dance Team to Media Career
15:10 - 22:07 The Ultimate Change in Jenny’s Career
22:21 - 33:00 How Jenny Got To Influencer 
33:51 - 58:09 Evolution of the Media & Influencers