In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.

Podcast Breakdown

00:00 - 08:10 Introduction & Career Beginnings in Retail

08:11 - 14:34 Transition to E-Commerce & Digital Strategy

14:35 - 21:20 Startup Experience & Learning to Code

21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations

33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon