In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry.

Breakdown 

0:00 – 1:54 Introduction, proposal story, and early passions

1:55 – 5:05 Getting Started in Advertising

5:06 – 8:06 Alcohol Brands & Real-World Learning

8:07 – 16:05 Choosing OOH Over TV

16:06 – 22:27 Most Memorable Campaigns

22:28 – 34:32 Entering Programmatic OOH

34:33 – 53:24 What’s Next: Perion, Retail Media, and More