In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.

Podcast  Breakdown

00:00 - 05:13 Introductions, Travel Stories & Bold Firsts 

05:14 - 12:00 Cultural Curiosity & Purposeful Exploration 

12:01 - 18:00 Career Foundations & Entering Advertising 

18:01 - 26:00 Diving into Programmatic & Pharma Strategy 

26:01 - 36:00 Strategy, Measurement & The Power of Personalization 

36:01 - End The Future of Media & Advice for Staying Ahead