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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product.

Podcast Breakdown

00:00 - 05:57 Introduction, Cup stacking & Being a college athlete
05:58 - 11:53 Career journey & The origin story of Nate’s Honey
11:54 - 17:50 Modernizing the honey market & Making honey cool again
17:51 - 25:26 Consumer behavior, Trends & Social listening
25:27 - 32:49 Influencers, Storytelling & Packaging that sells
32:50 - 48:13 Trust, transparency & What it takes to stand out & grow in CPG