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In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Emily Chatelain, CEO & Founder of the School Food and Wellness Group and the 3 O’Clock Project, to discuss the importance of high-quality nutrition for kids at school.

Podcast Breakdown

00:00 - 9:04 Introduction & Emily’s personal journey
9:05 - 18:18 The complexity of school lunches, A kid's most important meal: Lunch
18:19 - 26:50 Food education, $14 Billion Industry & The business side of a cafeteria
26:51 - 30:01 Chiefs in schools, Impacts of school lunches
30:02 - 39:58 Largest challenges in the school food system & Small Changes
39:59 - 54:29 A parent's role, Advertising with school cafeterias & TikTok reels
54:30 - End A message to the Ad Industry & Closing remarks 

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In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry.

Podcast Breakdown

00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why?
12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analytics
19:45 - 29:20 The storytelling of data & The beauty industry
29:21 - 39:19 Media consumption, TikTok Shop & Doug’s time at Estée Lauder
39:20 - 52:55 Tiktok, Influencing & Ekimetrics
52:56 - End Glamping on a Safari & closing remarks

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To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together.

Podcast Breakdown

00:00 - 02:39 Introduction, meet Lucy Markowitz
02:40 - 12:25 Early Career & Introduction to Vistar Media
12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution
21:49 - 32:27 Vistar’s culture & Creating connections
32:28 - 43:01 Leadership & The idea of “failing fast”
43:01 - 49:47 Becoming well-respected in the OOH Industry
49:48 - End How to tell a story & Asking the important questions

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In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. 

Podcast Breakdown

00:00 – 03:10 Fun Facts & Early Creativity
03:11 – 07:15 Childhood Advertising Obsession
07:16 – 12:15 Journalism Career & Lessons Learned
12:16 – 17:30 Transition to Agency Life & Brand Work
17:31 – 22:30 Building Whataburger’s Digital Newsroom
22:31 – 27:30 Culture, Employee Loyalty & “What-a-Life”
27:31 – 33:00 Merch Mania, Menu Hacks & Celebrity Fans
33:01 – 44:50 Leadership, Strategy & Inspiring a Team
44:51 – End Community Expansion & Final Reflections

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In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.

Podcast  Breakdown

00:00 - 05:13 Introductions, Travel Stories & Bold Firsts
05:14 - 12:00 Cultural Curiosity & Purposeful Exploration
12:01 - 18:00 Career Foundations & Entering Advertising
18:01 - 26:00 Diving into Programmatic & Pharma Strategy
26:01 - 36:00 Strategy, Measurement & The Power of Personalization
36:01 - End The Future of Media & Advice for Staying Ahead

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In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape.

Podcast Breakdown 

00:00 - 06:15 Jolie Laurence – Utz Brands
06:16 - 21:23 Anthony Potgieter – Stanley 1913
21:24 - 25:32 Nolan Johnson – GroceryTV
25:33 - 33:16 Beth Dressman – Vistar Media
33:17 - End Ian Wishingrad – Three Wishes Cereal

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In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry.

Breakdown 

0:00 – 1:54 Introduction, proposal story, and early passions
1:55 – 5:05 Getting Started in Advertising
5:06 – 8:06 Alcohol Brands & Real-World Learning
8:07 – 16:05 Choosing OOH Over TV
16:06 – 22:27 Most Memorable Campaigns
22:28 – 34:32 Entering Programmatic OOH
34:33 – 53:24 What’s Next: Perion, Retail Media, and More

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In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.

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In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food.  

Podcast Breakdown

00:00 - 03:10 Introduction & Ian’s first Cheba Hut experience
03:11 - 06:00 Fun facts & personal background
06:01 - 12:52 Seth’s Journey to Cheba Hut
12:53 - 19:00 Company Values & Inclusive culture
19:01 - 26:36 Franchise strategy & Local Environment
26:37 - 34:53 Community events & In-store bars
34:54 - 44:09 Marketing, Social & Customer engagement
44:10 - End Merch, The menu & Closing thoughts 

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Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay ahead of them.

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In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.

Gusts You’ll Hear From:

• Annie Pemberton, Wayfair 
• Zack Gordon, Vistar Media
• Aman Avandi, Ministry of Supply
• Julien Sautot, Vistar Media
• Seth Larsen, Cheba Hut 
• Donna Tuttle, Whataburger
• Jeff Perera, Jeff’s Bagel Run 
• Justin Whitehead, CiCi’s Pizza 

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In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.

Podcast Breakdown:

00:00 - 07:00 Introduction: Louisville Roots & Entering OOH
07:01 - 14:00 Sales Beginnings & Relationship-Based Growth
14:01 - 21:00 MARTA, Management & Team Longevity
21:01 - 28:00 Publicis Move & Building an Agency Team
28:01 - 35:00 Culture, Company Support & People-First Mindset
35:01 - 42:00 Agency Sales, Internal Education & Budget Battles
42:01 - 49:00 Programmatic Rise & Retail Success Stories
49:01 - End Legacy, Advice & Embracing the OOH Community

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In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 - 29:51 Health Tech Evolution & Wearable Devices
29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 - 46:09 Out-of-Home Advertising & Digital Strategy
46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

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In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.

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In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 - 29:51 Health Tech Evolution & Wearable Devices
29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 - 46:09 Out-of-Home Advertising & Digital Strategy
46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

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In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.

Podcast Breakdown

00:00 - 08:10 Introduction & Career Beginnings in Retail
08:11 - 14:34 Transition to E-Commerce & Digital Strategy
14:35 - 21:20 Startup Experience & Learning to Code
21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations
33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon

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In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.

Podcast Breakdown

00:00 - 09:05 Sailing, Sports & Family Influence
 09:06 - 24:40 Breaking Into Marketing & Media
 24:41 - 33:15 Agency Life & Brand Strategy
 33:16 - 47:30 Spotify, CPG Industry & Evolving Media
 47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy

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In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar. 

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In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media.

Podcast Breakdown

00:00-10:30 Intro & Acquisition Announcement
10:30-15:44 Lamar's Impact on Vistar & T-Mobile Opportunity
15:44-22:42 Entrepreneurial Journey
22:42-48:48 Vision for Vistar & the Industry
48:48-1:10:23 Future Innovations & The Vistar Legacy

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In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.

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In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Nicola Gunby, Co-Founder and CMO of community-focused app, CLIQ, to discuss her mission to combat loneliness through authentic connections and her experiences navigating the investment landscape as a female founder of a beauty-tech startup. 

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Join us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.

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In Episode 12 of this season’s Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.

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In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Giovanni Pupo, Host of the “A Glass of Marketing” podcast, Head of E-commerce Media Europe at Lipton, and Marketing Professor at POLIMI, Milan to share insights on retail media, discuss the power of influencers, and explains how his podcast blends curiosity with culture. 

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In Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution. 

 Podcast Breakdown

00:00 - 03:12 Jonathan Gudai 
03:22 - 12:51 Stephanie Scheller
13:00 - 18:58 Leslie Lee
19:06 - 27:46 Craig Benner 
27:59 - 44:15 Paul Woolmington