Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay ahead of them.

In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.

Gusts You’ll Hear From:

• Annie Pemberton, Wayfair 
• Zack Gordon, Vistar Media
• Aman Avandi, Ministry of Supply
• Julien Sautot, Vistar Media
• Seth Larsen, Cheba Hut 
• Donna Tuttle, Whataburger
• Jeff Perera, Jeff’s Bagel Run 
• Justin Whitehead, CiCi’s Pizza 

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.

Podcast Breakdown:

00:00 - 07:00 Introduction: Louisville Roots & Entering OOH

07:01 - 14:00 Sales Beginnings & Relationship-Based Growth 

14:01 - 21:00 MARTA, Management & Team Longevity 

21:01 - 28:00 Publicis Move & Building an Agency Team 

28:01 - 35:00 Culture, Company Support & People-First Mindset 

35:01 - 42:00 Agency Sales, Internal Education & Budget Battles 

42:01 - 49:00 Programmatic Rise & Retail Success Stories 

49:01 - End Legacy, Advice & Embracing the OOH Community 

In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 - 29:51 Health Tech Evolution & Wearable Devices
29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 - 46:09 Out-of-Home Advertising & Digital Strategy
46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.

In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events

05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition

12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth

19:35 - 29:51 Health Tech Evolution & Wearable Devices

29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights

38:22 - 46:09 Out-of-Home Advertising & Digital Strategy

46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.

Podcast Breakdown

00:00 - 08:10 Introduction & Career Beginnings in Retail

08:11 - 14:34 Transition to E-Commerce & Digital Strategy

14:35 - 21:20 Startup Experience & Learning to Code

21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations

33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon

In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.

Podcast Breakdown

00:00 - 09:05 Sailing, Sports & Family Influence
 09:06 - 24:40 Breaking Into Marketing & Media
 24:41 - 33:15 Agency Life & Brand Strategy
 33:16 - 47:30 Spotify, CPG Industry & Evolving Media
 47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy

In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar. 

In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media.

Podcast Breakdown

00:00-10:30 Intro & Acquisition Announcement
10:30-15:44 Lamar's Impact on Vistar & T-Mobile Opportunity
15:44-22:42 Entrepreneurial Journey
22:42-48:48 Vision for Vistar & the Industry
48:48-1:10:23 Future Innovations & The Vistar Legacy

In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Nicola Gunby, Co-Founder and CMO of community-focused app, CLIQ, to discuss her mission to combat loneliness through authentic connections and her experiences navigating the investment landscape as a female founder of a beauty-tech startup. 

Join us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.

In Episode 12 of this season’s Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Giovanni Pupo, Host of the “A Glass of Marketing” podcast, Head of E-commerce Media Europe at Lipton, and Marketing Professor at POLIMI, Milan to share insights on retail media, discuss the power of influencers, and explains how his podcast blends curiosity with culture. 

In Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution. 

 Podcast Breakdown

00:00 - 03:12 Jonathan Gudai 
03:22 - 12:51 Stephanie Scheller
13:00 - 18:58 Leslie Lee
19:06 - 27:46 Craig Benner 
27:59 - 44:15 Paul Woolmington

In episode 9 of this season’s Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company.

Podcast Breakdown

00:00 - 09:30 Introducing Olivia Reid 
09:45 - 19:22 Olivia’s Inspiration
21:52 - 33:02 Working With Journey 
33:07 - 47:09 Going Beyond the Virtual World 
47:13 - 54:25 AI Assistant for Your Goals

In Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. 

Podcast Breakdown

00:00 - 10:26 Adrian Witter 
10:36 - 21:29 Albert Thompson 
21:29 - 30:52 Anna Bager
31:03 - 37:11 Dave Conklin 
37:21 - 42:49 Michelle Millar 
43:00 - 50:07 Rick Robinson 

In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle.

Podcast Breakdown:

00:00 - 09:12 Introducing Leili Riegel 

09:20 - 19:22 Evolution of PR

19:29 - 27:38 Leili’s Next Steps

27:46 - 38:04 How Nestle Evolves With Consumers

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies.

Podcast Breakdown

00:00 - 09:17 Introducing Avery 
09:32 - 14:00 Taking It Worldwide 
14:12 - 23:39 All About Vayner3 
23:46 - 41:00 Staying Ahead of the Trends
41:40 - 48:21 POV on Digital Reality 

In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Jenny Penich, North America President at global influencer marketing business, Influencer, to discuss the importance of seamlessly integrating influencers into media buys and how consistency among creatives allows ads to be more engaging. 

Podcast Breakdown

00:00 - 15:05 Dance Team to Media Career
15:10 - 22:07 The Ultimate Change in Jenny’s Career
22:21 - 33:00 How Jenny Got To Influencer 
33:51 - 58:09 Evolution of the Media & Influencers

In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits. 

Podcast Breakdown

00:00 - 09:20 Introducing Katie Green and Little Saints
09:42 - 22:39 Katie’s Corporate Journey
22:44 - 36:26 Finding Your Way 
36:30 - 39:40 The Art of Business
40:03 - 49:04 Passion in Life & Business

In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media.

Podcast Breakdown

00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics 
17:06 -  28:00 Authenticity with Bridges Consumer Healthcare 
28:25 - 40:23 Being “In The Know” With Your Consumers and Influencers 
40:50 - 44:20 The Medium Becomes The Story 
44:30 - 49:23 Shifting The Creative Message 

In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition.

Podcast Breakdown

00:00 - 03:50 Introducing Nicole McCormack  
03:53 - 16:30  Nicole’s Career Journey
16:38 - 27:06 What is TeamSnap?
27:14 - 30:17 Omnichannel Opportunity for Brands
30:24 - 40:36 Influencers, TeamSnap, and Women Mentors 
40:44 - 52:55 Live Streaming and Shared Brands 

In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.

Podcast Breakdown

00:00-08:00 – Tom Traylor’s Role and Journey at Lamar
08:01-19:00 – General Manager Insights & Managing Leases
19:01-28:43 – Industry Challenges & Advice for Young Professionals
28:44-38:00 – Leadership Style & GM Standards
38:01-43:00 – Balancing Innovation and Tradition