In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path.
Podcast Breakdown
00:00 - 03:30 Meet Shingy
03:31 - 08:15 The Power of Short Attention Spans
08:16 - 14:00 Curiosity and Niche Exploration
14:01 - 20:00 The Internet's Influence on Brand Engagement
20:01 - 30:00 Nostalgia and Active Engagement
30:01 - 35:30 Concerns about Passive Consumption
35:31 - 40:00 Creating Spaces for Active Engagement
40:01 - 45:00 Brands Embracing Engagement
In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0.
In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.
Podcast Breakdown
00:00 - 01:50 Meet Melanie
01:51 - 06:30 Melanie's Journey
06:31 - 12:20 Overcoming Challenges
12:21 - 19:45 Leadership Insights
19:46 - 25:55 Leveraging Social Media
25:56 - 31:30 Data-Driven Marketing
In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ifegwu
In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing.
Podcast Breakdown
00:00 - 01:50 Introduction
01:51 - 06:30 Journey to Success
06:31 - 12:20 Leadership Development
12:21 - 19:45 Franchise Planning at Paramount
19:46 - 25:55 Product Development Process
25:56 - 31:30 Social Media Impact
31:31 - 32:39 Conclusion
In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake, EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here -
https://programmatic.lamar.com/posts/denise-shewmake
Podcast Breakdown
00:44 - 4:31 Meet Denise Shewmake
5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH
18:51 - 26:04 Leadership Style, Strategy, and Accomplishments
26:05 - 32:39 Shaping the Future for Future Leaders
33:10 - 39:36 Work-Life Balance at Lamar
39:44 - 43:50 Treasuring Every Moment
43:55 - 45:10 Generational Blessings
In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions.
Join Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's reshaping the landscape, providing opportunities for nearly 2 million creators globally, while also delving into the impact of micro-creators and the accessibility of content creation through tech on TikTok.
In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more about this episode, check out Lamar's blog here - programmatic.lamar.com/posts/tulani-andre
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb
In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising.
In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH.
In this episode, we capture some of the most insightful moments and compelling conversations that unfolded on the main stage featuring:
For the final two interviews, Ian passes the mic to a special guest host, John Bresemann, for engaging discussions with:
In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab-with-adam-ochman
In a bonus episode of this season’s Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. Over the course of a few days, attendees had the opportunity to build meaningful relationships with brands and agencies through a diverse range of engaging activities, such as cruising on Lake Austin and attending the ACL Music Festival.
In episode 9 of this season’s Digital and Dirt Podcast, Ian welcomes Mani Schlisser, Connections Planning Director at Ogilvy NY, to discuss the significance of asking 'why.' They explore its role in Mani's career, its connection to shifting preferences in younger generations, and the importance of out-of-home advertising in the ever-evolving media landscape.
In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian
In episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Lina Maggi, VP of Partnerships and Head of Out of Home at BCN Visuals, to discuss 3D anamorphic full motion in OOH and the evolution of creative advertising. To learn more about this episode, check out Lamar's blog linked here -
programmatic.lamar.com/posts/lina-maggi
In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/casey-baker
In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew
In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/deirdre-mcglashan
In Episode 3 of this season's Digital and Dirt podcast, Ian is joined by Claudia Damas, CEO of Altermark, to discuss multicultural insights and her leadership role in the Out of Home industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/claudia-damas
In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also through its innovative and captivating marketing endeavors. To learn more about this episode check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/sade-balogun
To kick off Season 5 of the Digital and Dirt podcast, Ian sat down with Kevin Reilly Jr., Executive Chairman of Lamar Advertising, for a conversation focused on Lamar's innovative spirit and to share compelling stories from the company's rich generational history. To learn more about this episode check out Lamar’s blog linked here!
Season 4 Wrap-Up: Reflections, Milestones, and Exciting Teasers!
Join us for a thrilling conclusion to an incredible season of the Digital & Dirt podcast! From captivating discussions on the latest advertising trends and meaningful conversations, we've had a blast sharing it all with you. Stay tuned, as we'll be back before you know it. Thank you all for joining us on this remarkable journey. And don't forget, you can always revisit previous episodes and seasons whenever you want!
In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Jamari Douglas, Vice President of Marketing, PR, and Communications at the Bermuda Tourism Authority. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/jamari-douglas