Haley Brantingham - Director of Integrated Marketing, Sporting Kansas City

Digital & Dirt

Digital & Dirt
Haley Brantingham - Director of Integrated Marketing, Sporting Kansas City
Sep 09, 2026 Season 11 Episode 5
Lamar Advertising

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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base.

Podcast Breakdown

00:00 - 12:58 Fun Facts, the Pepsi Jet Redemption & Frontier Airlines Campaigns
12:59 - 17:35 The Leap to Sporting KC & Life as Director of Marketing
17:36 - 22:32 Kansas City's Soccer Obsession & the World Cup Effect
22:33 - 32:52 Inside the Cauldron: Culture, Traditions & Fan Diversity
32:53 - 44:35 Chants, Content & the Stories That Make Fans Feel Like Family
44:36 - 52:20 The Youth Soccer Pipeline & Building Community Roots
52:21 - 55:46 Career Reflections & Bella the Sponsored Chihuahua
Episode Artwork Haley Brantingham - Director of Integrated Marketing, Sporting Kansas City 53:59 Episode Artwork Rachel Roger - Vice President of National Sales, Lamar Advertising 49:26 Episode Artwork Ian Wishingrad, Co-Founder & CMO - Three Wishes Cereal 51:11 Episode Artwork MediaPost Sports Marketing Insider Summit 2026 1:03:12 Episode Artwork Kelly O’Rourke - Director of Marketing, FiiZ Drinks 57:03 Episode Artwork Erin Everhart - VP of Content (Events), MediaPost 1:07:14 Episode Artwork Todd Johnson - Head of Industry, Dining at Viant 44:45 Episode Artwork Maureen McCloskey Geraghty - Managing Director, OOH Investment at WPP Media 57:23 Episode Artwork Nathan Pearce - Founder & CEO, Pearce Bespoke Franchising 56:59 Episode Artwork Haley Neid - Director of Brand Management, Nate’s Honey 45:06 Episode Artwork Chuck Sanchez - CEO and Creative Director, Stun Agency 54:52 Episode Artwork Mehmet Bal - Chief Product and Technology Officer, Infinite Studios 53:28 Episode Artwork Jacey Berg - SVP of Strategy and Planning, Media Bridge Advertising 57:58 Episode Artwork Scott DeVault - Branded Entertainment Marketing Manager, Porsche Cars North America 55:11 Episode Artwork Olivia Oshry - CMO, OAAA 1:00:03 Episode Artwork Jo & Dov Zmood - Managing Director, Omnicom & Executive Creative Director, IPG 51:14 Episode Artwork Brad Bass - Author & Head Baseball Coach, Catholic High School 1:09:05 Episode Artwork Brittany Sadlouskos - COO, DAA Media + Marketing 1:01:22 Episode Artwork Season 9 Recap 19:38 Episode Artwork Lauren Ridgley - CEO, Left-Hand Agency 57:59 Episode Artwork Melissa Gordon-Ring - Global President of Health, IPG Mediabrands 44:59 Episode Artwork Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising 58:11 Episode Artwork Buster Scher - Founder, The Buster Agency 53:01 Episode Artwork Stacy Bernstein - Co-Founder, All Better Co. 58:04 Episode Artwork Jaselyn Berthelot - President, Rising Sons Fishing 58:17