In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more about this episode, check out Lamar's blog here - programmatic.lamar.com/posts/tulani-andre

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb

In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising.

In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. 

In this episode, we capture some of the most insightful moments and compelling conversations that unfolded on the main stage featuring: 

• François de Gaspé Beaubien, Chairman & CCO at Zoom Media (0:35-5:32)
• Kira Rich, Global Senior Product Marketing Manager at Google (5:40-12:16)
• Craig Benner, Founder & CEO at Accretive Media (12:25-19:47)
• Stephanie Gutnik, Global Chief Strategy Officer at Billups (19:55-25:09)
• Mikhail Damiani, Co-Founder at Blue Bite (25:15-32:21)
• Scott Fiaschetti, Senior Executive at Geopath (32:30-35:28)
• Alejandro Claboirne, Executive Director at Mediahub (35:35-40:12)

For the final two interviews, Ian passes the mic to a special guest host, John Bresemann, for engaging discussions with:

• James Denman, SVP of Global Strategy at Esprit (40:18-49:31)
• Jillian Zech, Sr. Manager of Digital Brand Media at Brooks Running (49:39-57:42)

In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab-with-adam-ochman

In a bonus episode of this season’s Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. Over the course of a few days, attendees had the opportunity to build meaningful relationships with brands and agencies through a diverse range of engaging activities, such as cruising on Lake Austin and attending the ACL Music Festival.

In episode 9 of this season’s Digital and Dirt Podcast, Ian welcomes Mani Schlisser, Connections Planning Director at Ogilvy NY, to discuss the significance of asking 'why.' They explore its role in Mani's career, its connection to shifting preferences in younger generations, and the importance of out-of-home advertising in the ever-evolving media landscape.

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian

In episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Lina Maggi, VP of Partnerships and Head of Out of Home at BCN Visuals, to discuss 3D anamorphic full motion in OOH and the evolution of creative advertising. To learn more about this episode, check out Lamar's blog linked here -
programmatic.lamar.com/posts/lina-maggi

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/casey-baker

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/deirdre-mcglashan

In Episode 3 of this season's Digital and Dirt podcast, Ian is joined by Claudia Damas, CEO of Altermark, to discuss multicultural insights and her leadership role in the Out of Home industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/claudia-damas

In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also through its innovative and captivating marketing endeavors. To learn more about this episode check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/sade-balogun

To kick off Season 5 of the Digital and Dirt podcast, Ian sat down with Kevin Reilly Jr., Executive Chairman of Lamar Advertising, for a conversation focused on Lamar's innovative spirit and to share compelling stories from the company's rich generational history. To learn more about this episode check out Lamar’s blog linked here!

Season 4 Wrap-Up: Reflections, Milestones, and Exciting Teasers!

Join us for a thrilling conclusion to an incredible season of the Digital & Dirt podcast! From captivating discussions on the latest advertising trends and meaningful conversations, we've had a blast sharing it all with you. Stay tuned, as we'll be back before you know it. Thank you all for joining us on this remarkable journey. And don't forget, you can always revisit previous episodes and seasons whenever you want!

In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Jamari Douglas, Vice President of Marketing, PR, and Communications at the Bermuda Tourism Authority. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/jamari-douglas

Join Ian in Episode 15 of this season's Digital and Dirt podcast as he welcomes Maria Colon from De'Longhi Group, where they discuss the power of brand building in a data-driven market, the transition from hardware to software industries, and the art of blending brand love with performance marketing to create exceptional consumer experiences and capture demand. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/maria-colon

In Episode 14 of this season’s Digital and Dirt podcast, Ian welcomes Jennifer Prince, the first-ever Chief Commercial Officer for the Los Angeles Rams, to discuss her efforts to leverage her digital experience within the sports industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/jennifer-prince

In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Dr. Tommy Karam, Distinguished Instructor at Louisiana State University (LSU), to discuss the impact of likeability on personal branding. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com/posts/dr-tommy-karam

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Laura Brandes, VP of Growth at Rapport, for her thoughts on the evolution of OOH, the power of partnerships, and insights on leveraging OOH to win new customers. Rapport is the OOH arm of Media Brands, a subsidiary of IPG. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/laura-brandes

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Catherine Schenquerman to discuss the challenges of navigating the fragmentation of brand marketing and media in today's advertising landscape. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -

Podcast Breakdown: 

(0:18-2:12) Meet Catherine Schenquerman
(2:13-9:30) Creative Process & Marketing Ecosystem 
(9:32-16:33) How the Past Informs the Future
(17:30-31:00) Media Fragmentation & Advertising Landscape 
(31:58-44:30) Catherine’s Career Journey 
(45:00-48:00) Ending Remarks & Takeaways

In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Jesse Miller, VP of Growth at Good Life Clothing, a premium essentials and lifestyle brand, to discuss why content is imperative for growth, the evolution of the shopper, and some of the company’s recent successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/the-power-of-the-perfect-t-shirt-how-to-fuel-growth-for-newly-d2c-brand-with-jesse-miller-digital-dirt-podcast

In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Kay Vizon, Director at  Kroger Integrated Media to discuss Kroger’s media strategy and how to utilize technology to create efficiencies and drive sales. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/kay-vizon

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to discuss cultural advertising, strategic placement, and the crucial role that creative plays in reaching an audience. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown

(0:00-4:40) Meet Albert Thompson
(4:45- 8:58) Walton Isaacson
(9:00-14:05 ) Audience Segmentation & Strategic Placement  
(16:50-24:00) Relevant Creative Messaging 
(24:12- 29:00) People are Emotionally Driven not Automation Driven 
(29:30-41:40) Generational Shift in Engaging with Consumers & Intentional Targeting 
(41:50- 49:20) Importance of Gratitude