In Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX.
Podcast Breakdown
00:00 - 10:26 Adrian Witter
10:36 - 21:29 Albert Thompson
21:29 - 30:52 Anna Boyer
31:03 - 37:11 Dave Conklin
37:21 - 42:49 Michelle Millar
43:00 - 50:07 Rick Robinson
In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle.
Podcast Breakdown:
00:00 - 09:12 Introducing Leili Riegel
09:20 - 19:22 Evolution of PR
19:29 - 27:38 Leili’s Next Steps
27:46 - 38:04 How Nestle Evolves With Consumers
In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies.
Podcast Breakdown
00:00 - 09:17 Introducing Avery
09:32 - 14:00 Taking It Worldwide
14:12 - 23:39 All About Vayner3
23:46 - 41:00 Staying Ahead of the Trends
41:40 - 48:21 POV on Digital Reality
In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Jenny Penich, North America President at global influencer marketing business, Influencer, to discuss the importance of seamlessly integrating influencers into media buys and how consistency among creatives allows ads to be more engaging.
Podcast Breakdown
00:00 - 15:05 Dance Team to Media Career
15:10 - 22:07 The Ultimate Change in Jenny’s Career
22:21 - 33:00 How Jenny Got To Influencer
33:51 - 58:09 Evolution of the Media & Influencers
In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits.
Podcast Breakdown
00:00 - 09:20 Introducing Katie Green and Little Saints
09:42 - 22:39 Katie’s Corporate Journey
22:44 - 36:26 Finding Your Way
36:30 - 39:40 The Art of Business
40:03 - 49:04 Passion in Life & Business
In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media.
Podcast Breakdown
00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics
17:06 - 28:00 Authenticity with Bridges Consumer Healthcare
28:25 - 40:23 Being “In The Know” With Your Consumers and Influencers
40:50 - 44:20 The Medium Becomes The Story
44:30 - 49:23 Shifting The Creative Message
In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition.
Podcast Breakdown
00:00 - 03:50 Introducing Nicole McCormack
03:53 - 16:30 Nicole’s Career Journey
16:38 - 27:06 What is TeamSnap?
27:14 - 30:17 Omnichannel Opportunity for Brands
30:24 - 40:36 Influencers, TeamSnap, and Women Mentors
40:44 - 52:55 Live Streaming and Shared Brands
In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.
Podcast Breakdown
00:00-08:00 – Tom Traylor’s Role and Journey at Lamar
08:01-19:00 – General Manager Insights & Managing Leases
19:01-28:43 – Industry Challenges & Advice for Young Professionals
28:44-38:00 – Leadership Style & GM Standards
38:01-43:00 – Balancing Innovation and Tradition
In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities.
Podcast Breakdown
00:00-03:48 Meet Tina Sharkey
03:49-09:57 Career Beginnings and Digital Innovation
09:58-15:28 Scaling BabyCenter and Modern Branding
15:29-30:00 Role at USC's Iovine and Young Academy and Concept of 'Buycotting'
30:01-45:00 Gamification, Cultural Anthropology, and Technology's Role
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry.
00:00 - 05:20 Introducing Brigette Wolf
05:25 - 09:43 Constant Pushback
09:50 - 13:51 Working For a Big Brand Early On
14:00 - 16:12 My Mochi
16:18 - 18:54 My Mochi's End Goal & Educating Consumers
18:57 - 20:34 Influencers
21:04 - 24:21 Scrappiness
24:47 - 27:48 Having Pride & Being a Leader
27:58 - 34:40 Snacking is King
34:19 - 44:07 Managing and Leading
44:12 - 46:54 Certified Sailing Instructor
In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville.
Podcast Breakdown
00:00 - 06:25 Meet Nolan Johnson
06:26 - 17:45 Meet Courtney Redford
17:53 - 28:25 Meet Jeannie Hannigan
28:31 - 38:25 Meet Jennifer Peters
38:30 - 47:55 Meet Lauren Kushner
48:00 - 01:07:30 Meet Danny Gardner
01:07:32 - 01:23:37 Meet Andrea Fisher
01:23:44 - 01:31:47 Meet Matt Schutzman
01:32:00 - 01:41:25 Emily Yager
In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Gina Sisk, Media Director at Manna Hospitality Group, to discuss the company's supportive culture, how it adapts to changes in the media landscape, and its success in implementing creative marketing campaigns.
Podcast Breakdown
00:00 - 03:48 Meet Gina Sisk
03:49 - 09:57 Career Beginnings and Media Insights
09:58 - 15:28 Creative Marketing and Media Adaptation
15:29 - 30:00 Bucks Win, You Win Campaign
30:01 - 45:00 Future Innovations and Media Evolution
In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.
Podcast Breakdown:
00:00 - 10:00 Meet Taylor Jacobs
11:00 - 17:00 Moving from playing to working in Collegiate Sports
17:00 - 25:00 Transition to Baton Rouge
25:00 - 35:00 Ins and Outs of NIL
35:00 - 45:00 Compliance and NIL at LSU
45:00 - 57:00 Education and Businesses
In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, community engagement, and individual and corporate responsibility.
Podcast Breakdown
00:46 - 02:55 Meet Elizabeth Marks and Earth Day
04:44 - 10:30 Immersed in Agency on a Global Scale
10:40 - 21:27 Approaching Corporate Responsibility Authentically
21:28 - 37:00 Climate Becoming a Basic Need
37:20 - 40:45 Personal Choices Make Big Changes
40:51 - 47:41 Policy, Initiatives, and Impact
In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection.
Podcast Breakdown
00:00 - 05:30 Meet Joanna Peña-Bickley
05:30 - 13:30 What is AI?
14:00 - 21:00 AI and Evolution
22:00 - 30:00 Joanna Peña-Bickley Background
32:00 - 35:00 AI Uses
37:00 - 42:00 Sensory Aging
47:00 - 54:00 Shifts
55:00 - 01:00:00 The Future
In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale.
Podcast Breakdown
00:00 - 16:30 Albert Thompson, Walton Isaacson
17:00 - 27:35 Toni Morris, Vistar Media
27:30 - 38:00 Rick Robinson, PJX Media
38:00 - 51:00 Michelle Capasso, Connelly Partners
52:00 - 01:01:30 Jaime Ogus, Jack in the Box
01:02:00 - 01:08:00 Jon Whitfield, MediaPost
01:09:00 - 01:16:40 Jessica Edwards, Albertsons
01:16:50 - 01:24:00 Claudia Damas, Altermark
In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming.
Podcast Breakdown
00:00 - 05:29 Meet Brandon Landry
05:30 - 09:48 The Beginnings of Walk-On’s
09:49 - 13:09 Transferable Skills On and Off the Court
13:10 - 22:18 Driving Success and Scalability
22:19 - 37:15 Partnerships, Vision, and an Award-Winning Culture
37:16 - 38:24 Overcoming the Obstacles of Success
38:25 - 44:39 Expanding the Brand Portfolio
44:40 - 53:57 Pulling for the Underdog and Providing Opportunities
In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path.
Podcast Breakdown
00:00 - 03:30 Meet Shingy
03:31 - 08:15 The Power of Short Attention Spans
08:16 - 14:00 Curiosity and Niche Exploration
14:01 - 20:00 The Internet's Influence on Brand Engagement
20:01 - 30:00 Nostalgia and Active Engagement
30:01 - 35:30 Concerns about Passive Consumption
35:31 - 40:00 Creating Spaces for Active Engagement
40:01 - 45:00 Brands Embracing Engagement
In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0.
Podcast Breakdown
00:00 - 02:30 Meet Jon Vlassopulos
02:30 - 4:00 What is Napster
05:30 - 12:00 Jon Vlassopulos Journey
14:00 - 17:30 Jon's past companies
18:00 - 28:00 Community in music
28:00 - 35:00 AI Generated Songs and Connection
36:00 - 40:00 Web 3.0
40:00 - 46:00 Artist Interaction
47:00 - 48:30 Why Napster?
In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.
Podcast Breakdown
00:00 - 01:50 Meet Melanie
01:51 - 06:30 Melanie's Journey
06:31 - 12:20 Overcoming Challenges
12:21 - 19:45 Leadership Insights
19:46 - 25:55 Leveraging Social Media
25:56 - 31:30 Data-Driven Marketing
In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ifegwu
Podcast Breakdown
00:00 - 03:00 Meet Charles Ifegwu
03:00 - 10:00 Charles' Background
10:00 - 15:30 Partnership
16:00 - 20:00 The Fifth and Storytelling
20:00 - 30:00 Influence
35:00 - 38:00 Involvement in the Conversation
43:00 - 53:00 Diversity and authenticity
In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing.
Podcast Breakdown
00:00 - 01:50 Introduction
01:51 - 06:30 Journey to Success
06:31 - 12:20 Leadership Development
12:21 - 19:45 Franchise Planning at Paramount
19:46 - 25:55 Product Development Process
25:56 - 31:30 Social Media Impact
31:31 - 32:39 Conclusion
In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake, EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here -
https://programmatic.lamar.com/posts/denise-shewmake
Podcast Breakdown
00:00 - 4:31 Meet Denise Shewmake
5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH
18:51 - 26:04 Leadership Style, Strategy, and Accomplishments
26:05 - 32:39 Shaping the Future for Future Leaders
33:10 - 39:36 Work-Life Balance at Lamar
39:44 - 43:50 Treasuring Every Moment
43:55 - 45:10 Generational Blessings
In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions.
Podcast Breakdown
00:00 - 01:00 Introducing Programmatic Team
01:07 - 03:27 Favorite or Least Favorite 2023 Trend
03:30 - 07:31 Career Highlight From the Year
07:41 - 09:32 Hopes & Goals For 2024
09:38 - 12:06 What Holiday Movie Best Represents The Team?
12:08 - 14:01 What Character Would You Be From a Holiday Movie?
14:06 - 17:39 Funny Vacation Story
17:44 - 21:42 Best and Worst Tech Gifts
21:47 - 25:03 What Would Your Virtual Reality Experience Look Like?
25:08 - 26:43 This or That?
26:45 - 28:05 Thank YOU