In episode 12 of this season’s Digital &Dirt podcast, Ian Dallimore welcomes Jack Myers, the nation's leading media ecologist and Founder of MediaVillage to discuss the future of media and its impact on culture, society and business. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Media Village (Mad Men): 1:20-8:09
Cutting through the clutter: 8:10-9:54
Media Diversity: 9:55-15:10
Evolution of Advertising (Metaverse): 15:11-23:39
Retail Media: 23:40-28:48
The Future of Men: 28:49-32:52

In episode 11 of this season’s Digital & Dirt podcast, Ian Dallimore welcomes Anthony Ranaudo, former professional baseball player and current owner of Cards and Culture and F45 City Square Baton Rouge. Anthony joins Ian to discuss the importance of mental and physical health and how the new NIL rules (Name, Image, and Likeness) will affect college athletes and the future of NFTs. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

His journey: 1:57-9:10
Being mentally present: 9:11-13:44
Entrepreneurship: 13:45-18:22
F-45: 18:23-22:00
Cards & Culture: 22:01-26:04
NIL: 26:05-36:05
NFTs: 36:06-48:14

In Season 2, Episode 10 of the Digital and Dirt podcast, Ian Dallimore welcomes Marla Kaplowitz, President and CEO of the 4A’s to discuss leadership, sustainability, and industry transformation. Marla explains her “people first” leadership method, the importance of transforming work environments to meet modern needs and sustainable habits. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Pivoting during Covid: 2:30-7:00
Her Journey: 7:01-13:13
"People first" Leadership: 13:14-15:27
Sustainability: 15:28-19:20
Transformation & Talent: 19:21-33:00

In Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

His journey: 2:44-  4:19
Emerging Channels at The Trade Desk: 4:20-8:55
Gaming: 8:56-13:34
Why DOOH?13:35-15:38
OOH Education: 15:38-23:31
Optimization: 23:50-28:36
Staying focused: 29:02-32:40
Mental toughness in the workplace: 32:41-37:20

In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

How Craig got Started: 3:35-12:33
Accretive Outcome Analytics: 12:40-21:06
How to have the 1-to-1 Convo: 21:22-23:20
IOS14: 23:28-28:53
How Measurement Leads to More spending: 28:54-33:34
Realtime Optimization: 33:35-39:05

In Season 2 Episode 7, Digital and Dirt host, Ian Dallimore, welcomes BBDO Worldwide Co-Creative Directors recently recognized by Forbes 30 under 30, Matthew Low and Kristin Clark. In this episode, Matthew and Kristin touch on their 7 + years working as a creative pair and explain the importance of authentic branding when it comes to social media-driven marketing.  Additionally, the pair discusses some examples of their work at BBDO and some of their personal creative projects. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Meet Matthew & Kristin- 0:15-4:17
Forbes 30 Under 30- 4:18-8:30
Creative Partnership- 8:32-11:45
Personal Creative Projects- 11:46-16:43
New-age Social Media Usage- 16:44-27:20
Influencer Partnerships/"The Charli"- 27:21-35:34
Emerging Mediums- 35:40-38:02
OOH Campaigns & Education- 38:03-42:07

 In Season 2 Episode 6, Digital and Dirt host, Ian Dallimore, speaks with Firehouse, President & CCO, Tripp Westbrook. In this episode, Tripp explains how his boutique creative shop used the pandemic to refocus on campaign strategy and creative. Additionally, Ian and Tripp discuss the creative process, the importance of educating agencies and some innovative campaigns Firehouse has done using OOH. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Firehouse Agency- 2:39-4:50
Strategy & Creative- 5:15-7:37
Small is the new big- 7:38-10:30
Becoming part of The Machine: 10:51-14:37
The creative process: 14:52-19:13
Data usage & the omnichannel approach: 19:30-26:58
Stripes: 27:05- 30:36
Educating yourself on a new medium: 31:05-34:36
Automation: 35:20-40:00

In episode 5 of Digital and Dirt Season 2, host Ian Dallimore speaks with Rogers Mueller, Vice President of RPM Pizza Midwest. Food delivery options in the U.S. are no longer just about pizza, due to the continued growth of services like UberEats, Postmates and others. Rog and Ian take a deeper look at how Dominos uses the power of OOH and its ability to capture consumers on their journey to make brands look and feel bigger. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Being a pizza boy & working at Lamar: 1:11-3:36
RPM: 3:37-9:05
The employees: 9:06-13:54
Staying Relevant: 14:11-20:06
The Importance of advertising: 20:30-31:56
Innovation: 33:00-37:22

In episode 4 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Sam Keywanfar, Founder & CEO of MilkMoney. Sam Keywanfar is a serial entrepreneur whose drive began at a young age when he recognized the importance of education and hard work. In this episode, Sam shares with Ian how his unique experiences, beginning in elementary school and up to the present day, have led him on his current career path. Lastly, Sam and Ian discuss a few brands that have used MilkMoney for hugely successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

His Journey: 1:50-9:18
House of Hype: 9:20-16:23
Why did you leave?: 16:48-27:39
About Milk Money:27:48-33:50
Campaign Highlights: 33:56-44:45

In episode 3 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Amanda Dorenberg, President at COMMB.  Amanda begins by reviewing her introduction to the OOH industry as a model and shares with Ian how an unexpected health incident changed her perspective on life. They then take a look at how Amanda's future-focused mindset has helped her drive growth across all Industries she's been a part of.  Lastly, Amanda and Ian discuss her time at COMMB and how the OOH landscape in Canada compares to the US. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

Intro to OOH/Modeling Career: 0:54 - 3:52
Arteriovenous Malformation: 3:53 - 7:16
Changed Life Perspective: 7:17 - 10:30
Career Breakdown: 10:40 - 17:18
Who is COMMB: 17:24 - 19:50
OOH in CAN vs USA: 19:51 - 23:52
Handling challenges in OOH: 23:53 - 32:04
Looking to the Future: 32:05 - 34:30

In episode 2 of Digital and Dirt’s season 2, host Ian Dallimore sits down with Rick Robinson, Chief Creative Officer in Residence at OAAA.  Rick explains how the Out of Home (OOH) advertising industry provided a career opportunity to use his business skills along with his love for creativity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

Early Career: 1:10-7:43
Sculpting:7:46-11:33
Educating the creative world: 16:18-25:34
Approach to always saying yes: 27:55 - 29:25
Evolution of the OOH space: 30:00-35:40
Using data to make informed creative decisions: 35:41-38:01
OOH screens make a community: 38:36 -46:33
Digital age and the future of "community": 47:55- 49:52

Wonder what all of the LOVE billboards are about? Listen to this extra special bonus episode to hear directly from the man responsible for them!

Learn more by visiting programmatic.lamar.com!

In the opening episode of Digital and Dirt’s season 2, host Ian Dallimore welcomes Sean Reilly, President & CEO of Lamar Advertising, to discuss his achievement-packed career and the success of Lamar from past to present. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

Career Timeline: 0.55-8:06
What makes Lamar Special: 8:07-20:05
The Importance of Family: 20:09-24:12
Persevering during COVID-19: 24:28-29:30
The Golden Age of Advertising: 29:30-33:10
What's Next?: 33:35-37:52

Thank you for listening to the integral season of  "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 1 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!

Learn more about Lamar Advertising at lamar.com

In the final episode of season 1, host Ian Dallimore speaks with John Miller, EVP of Sales & Marketing at Lamar. They begin by discussing their values of leadership in the office and outside. John and Ian then dive into the 4 pillars of success – predict, pivot, adapt & change. They review each pillar in depth and provide insights from their unique experiences. 

Values of leadership: 0:00-118:22
Predict: 18:23-24:22
Pivot: 24:23-31:17
Adapt: 31:20-36:47
Change: 36:52-43:26

Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2021 with some holiday cheer. 
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2022 will bring.
- Ian, Shirley & Claire

In this episode of Digital & Dirt, host Ian Dallimore speaks with Barry Frey, President & CEO of DPAA. They start by diving into Barry’s career beginning with his earliest advertising days hanging posters in college. Barry discusses his time working for Ted Turner and David Stern and elaborates on his international TV experience while reflecting on how he has remained on the forefront of change and innovation. Ian and Barry talk about the internal and external challenges of implementing new ideas and the evolution of change. They then examine the importance of being a good human and how it is beneficial in business. Lastly, Barry provides his insights on authenticity and meaningful relationships.

In this episode of Digital & Dirt, host Ian Dallimore speaks with Anna Bager, President & CEO of OAAA. They start by reviewing Anna’s career path leading to the OAAA and how it gave her unique insights into the needs of the OOH industry. Anna and Ian then move on to discuss the strengths of OOH and the benefits of adding it to campaigns. They then take a deep look at how Apple’s newest privacy update is affecting online ads and benefiting OOH. Lastly, they discuss the future of OOH and potential opportunities. 

Career path: 2:53-7:32
OAAA: 7:42- 10:50
The importance of OOH: 10:50-21:15
Apple's privacy update: 21:53-35:17
The future of OOH: 35:17-42:05

In this episode of Digital & Dirt, host Ian Dallimore speaks with Roey Franco, VP of Product & Innovation at Xaxis, about the metaverse and how it pertains to advertising. They begin by discussing Roey’s tech-focused and forward-thinking career. Roey and Ian then dive into all things metaverse, from the newest platforms to crypto currency transactions. Roey provides insights on the challenges and unique experiences the metaverse provides to brands and consumers. Lastly, they discuss what advertising currently looks like in the metaverse and the many possibilities for the future. 

Roey's career: 1:20-7:18
What is the Metaverse: 8:09-10:36
All things Metaverse: 10:55-26:24
Advertising in the Metaverse: 26:45-43:41

In this episode of Digital & Dirt, host Ian Dallimore speaks with Ryan Laul, OMnet President at Omnicom Media. They start by looking back on Ryan’s career path in OOH and discuss specific elements that helped lead to success. Ryan then dives into his role at OMnet and provides insights on what makes the company unique. They then discuss the key ways brands are using OOH and how automation may affect the industry. Finally, Ryan and Ian talk about the importance of a strong media mix and Ryan provides info on the upcoming New York Ad Club.

Early Career & Success: 2:14-10:01
Role at OMnet: 10:14-12:33 
How Brands Use OOH: 12:51-22:32
Importance of a Strong Media Mix: 22:57-41:19
New York Ad Club: 41:47-44:18

The Advertising Club of New York - Dec 9th Event
Sign-up Virtually Here: https://www.theadvertisingclub.org/out-of-home-now-live/

In this episode of Digital & Dirt, host Ian Dallimore speaks with Stephanie Gutnik, Head of DOOH at Yahoo and current Doctoral Candidate. They start by reviewing Stephanie’s career path of inspiring young leadership. They discuss the importance of hard work and how to create opportunities at a young age. Stephanie and Ian then move on to discuss Stephanie’s current role as Global Head of DOOH and what that position entails. Stephanie dives into the importance of omnichannel and how DOOH should play a role. Finally, Stephanie gives a sneak peek at some of the research she’s been conducting as a Doctoral Candidate. 

Stephanie's Early Career: 2:32-7:32
Creating Opportunity: 7:34-15:49
Global Head of DOOH at Yahoo: 15:51-18:59
Importance of Omnichannel and DOOH: 19:01-36:52
Doctoral Research: 36:55-41:03

In part 2 of the special 2 episode series of Digital & Dirt, host Ian Dallimore continues his conversation with Tommy Teepell, former CMO of Lamar. Ian and Tommy dive into the development of Lamar’s Sales School from its ‘not so glamorous’ start to where it is today. They then discuss how Tommy helped develop effective and competitive sales techniques for OOH when TV, radio, and newspapers were leading the advertising industry. Tommy then answers Ian’s questions about how the evolution of advertising has affected his sales methods and discusses how the introduction of online video sales school helped Lamar transition during the pandemic. Finally, Tommy reflects on the biggest changes he’s seen in the industry over the years. 

Lamar Sales School: 0:20-8:28
Developing Sales Techniques: 9:19-12:34
Evolution of Advertising: 12:36-20:27
Sales Response to Covid-19: 20:31-25:16
Biggest Challenges: 25:35-28:16

In this part 1 of a special 2 episode series of Digital & Dirt, host Ian Dallimore speaks with Tommy Teepell, former CMO of Lamar. They begin by discussing Ian’s brief reality TV career on Temptation Island and how Tommy helped begin Ian’s career at Lamar. Tommy and Ian then dive into Tommy’s path at Lamar, starting as working as an accountant, to working in sales for Xerox, to eventually leading sales schools for IBM where he was recruited to work for Lamar. Tommy discusses his time spent leading the IOA (Institute of Outdoor Advertising) and reflects on the importance of building relationships. Lastly, Tommy looks back on a few major events that happened throughout his career, such as – the ban of cigarette advertising and Lamar going public. 

Ian's Early Career: 1:18-8:35
Tommy's Career Path: 8:45-23:35
Tommy at Lamar: 23:42-28:01
Building Relationships: 28:02-31:28
Major Events: 31:32-36:50

In this episode of Digital & Dirt, host Ian Dallimore speaks with Dave Etherington, current CCO Place Exchange. They start by reviewing Dave’s early career path at the BBC and The Guardian. They then move on to Dave’s time as marketing Director at Titan and the learning curves he endured that eventually lead him to be CSP of Intersection. Ian and Dave discuss the creation of LinkNYC and the impact it had on advertising. Finally, Dave discusses his current role at Place Exchange and his attraction to innovating the Ad space. 

Early Career: 1:28-3:30
Titan: 8:58-11:24
LinkNYC: 17:24-22:29
Place Exchange: 22:58-32:19

In this episode of Digital & Dirt, host Ian Dallimore speaks with Bobby Switzer, Former VP of Operations for Lamar Advertising and the “Godfather of Digital Billboards”. They begin by discussing how the inaugural idea of Digital billboards came to be and then go on to discuss the struggles and concerns of dealing with the new and changing technology of large digital screens. Ian and Bobby review Lamar’s internal network operating center and internal maintenance teams who play a key role in Lamar’s Digital Out of Home capabilities. And finally, they talk about the future of Digital out of Home and the future of Lamar’s inventory. 

The Idea of DOOH: 2:33 - 10:57
Evolving and Challenges: 11:47 - 23:43
The NOC: 24:10 - 26:27
Competition: 27:41 - 30:21
The Future of the Industry: 30:46 - 36:42