In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. 

Breakdown - Donna Tuttle

00:00 – 03:10 Fun Facts & Early Creativity

03:11 – 07:15 Childhood Advertising Obsession

07:16 – 12:15 Journalism Career & Lessons Learned

12:16 – 17:30 Transition to Agency Life & Brand Work

17:31 – 22:30 Building Whataburger’s Digital Newsroom

22:31 – 27:30 Culture, Employee Loyalty & “What-a-Life”

27:31 – 33:00 Merch Mania, Menu Hacks & Celebrity Fans

33:01 – 44:50 Leadership, Strategy & Inspiring a Team

44:51 – End Community Expansion & Final Reflections

In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.

Podcast  Breakdown

00:00 - 05:13 Introductions, Travel Stories & Bold Firsts 

05:14 - 12:00 Cultural Curiosity & Purposeful Exploration 

12:01 - 18:00 Career Foundations & Entering Advertising 

18:01 - 26:00 Diving into Programmatic & Pharma Strategy 

26:01 - 36:00 Strategy, Measurement & The Power of Personalization 

36:01 - End The Future of Media & Advice for Staying Ahead

In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape.

Podcast Breakdown 

00:00 - 06:15 Jolie Laurence – Utz Brands

06:16 - 21:23 Anthony Potgieter – Stanley 1913

21:24 - 25:32 Nolan Johnson – GroceryTV

25:33 - 33:16 Beth Dressman – Vistar Media

33:17 - End Ian Wishingrad – Three Wishes Cereal

In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry.

Breakdown 

0:00 – 1:54 Introduction, proposal story, and early passions

1:55 – 5:05 Getting Started in Advertising

5:06 – 8:06 Alcohol Brands & Real-World Learning

8:07 – 16:05 Choosing OOH Over TV

16:06 – 22:27 Most Memorable Campaigns

22:28 – 34:32 Entering Programmatic OOH

34:33 – 53:24 What’s Next: Perion, Retail Media, and More

In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food.  

Podcast Breakdown

00:00 - 03:10 Introduction & Ian’s first Cheba Hut experience 

03:11 - 06:00 Fun facts & personal background 

06:01 - 12:52 Seth’s Journey to Cheba Hut 

12:53 - 19:00 Company Values & Inclusive culture 

19:01 - 26:36 Franchise strategy & Local Environment 

26:37 - 34:53 Community events & In-store bars 

34:54 - 44:09 Marketing, Social & Customer engagement

44:10 - End Merch, The menu & Closing thoughts 

Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay ahead of them.

In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.

Gusts You’ll Hear From:

• Annie Pemberton, Wayfair 
• Zack Gordon, Vistar Media
• Aman Avandi, Ministry of Supply
• Julien Sautot, Vistar Media
• Seth Larsen, Cheba Hut 
• Donna Tuttle, Whataburger
• Jeff Perera, Jeff’s Bagel Run 
• Justin Whitehead, CiCi’s Pizza 

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.

Podcast Breakdown:

00:00 - 07:00 Introduction: Louisville Roots & Entering OOH

07:01 - 14:00 Sales Beginnings & Relationship-Based Growth 

14:01 - 21:00 MARTA, Management & Team Longevity 

21:01 - 28:00 Publicis Move & Building an Agency Team 

28:01 - 35:00 Culture, Company Support & People-First Mindset 

35:01 - 42:00 Agency Sales, Internal Education & Budget Battles 

42:01 - 49:00 Programmatic Rise & Retail Success Stories 

49:01 - End Legacy, Advice & Embracing the OOH Community 

In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 - 29:51 Health Tech Evolution & Wearable Devices
29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 - 46:09 Out-of-Home Advertising & Digital Strategy
46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.

In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events

05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition

12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth

19:35 - 29:51 Health Tech Evolution & Wearable Devices

29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights

38:22 - 46:09 Out-of-Home Advertising & Digital Strategy

46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.

Podcast Breakdown

00:00 - 08:10 Introduction & Career Beginnings in Retail

08:11 - 14:34 Transition to E-Commerce & Digital Strategy

14:35 - 21:20 Startup Experience & Learning to Code

21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations

33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon

In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.

Podcast Breakdown

00:00 - 09:05 Sailing, Sports & Family Influence
 09:06 - 24:40 Breaking Into Marketing & Media
 24:41 - 33:15 Agency Life & Brand Strategy
 33:16 - 47:30 Spotify, CPG Industry & Evolving Media
 47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy

In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar. 

In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media.

Podcast Breakdown

00:00-10:30 Intro & Acquisition Announcement
10:30-15:44 Lamar's Impact on Vistar & T-Mobile Opportunity
15:44-22:42 Entrepreneurial Journey
22:42-48:48 Vision for Vistar & the Industry
48:48-1:10:23 Future Innovations & The Vistar Legacy

In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Nicola Gunby, Co-Founder and CMO of community-focused app, CLIQ, to discuss her mission to combat loneliness through authentic connections and her experiences navigating the investment landscape as a female founder of a beauty-tech startup. 

Join us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.

In Episode 12 of this season’s Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Giovanni Pupo, Host of the “A Glass of Marketing” podcast, Head of E-commerce Media Europe at Lipton, and Marketing Professor at POLIMI, Milan to share insights on retail media, discuss the power of influencers, and explains how his podcast blends curiosity with culture. 

In Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution. 

 Podcast Breakdown

00:00 - 03:12 Jonathan Gudai 
03:22 - 12:51 Stephanie Scheller
13:00 - 18:58 Leslie Lee
19:06 - 27:46 Craig Benner 
27:59 - 44:15 Paul Woolmington

In episode 9 of this season’s Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company.

Podcast Breakdown

00:00 - 09:30 Introducing Olivia Reid 
09:45 - 19:22 Olivia’s Inspiration
21:52 - 33:02 Working With Journey 
33:07 - 47:09 Going Beyond the Virtual World 
47:13 - 54:25 AI Assistant for Your Goals

In Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. 

Podcast Breakdown

00:00 - 10:26 Adrian Witter 
10:36 - 21:29 Albert Thompson 
21:29 - 30:52 Anna Bager
31:03 - 37:11 Dave Conklin 
37:21 - 42:49 Michelle Millar 
43:00 - 50:07 Rick Robinson 

In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle.

Podcast Breakdown:

00:00 - 09:12 Introducing Leili Riegel 

09:20 - 19:22 Evolution of PR

19:29 - 27:38 Leili’s Next Steps

27:46 - 38:04 How Nestle Evolves With Consumers