Thank you for listening to the third season of  "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 3 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!

Learn more about Lamar Advertising at lamar.com

In episode 15 of this season's Digital and Dirt podcast, Ian welcomes Elizabeth Neubauer-Donovan, Head of Global Ad Revenue at Marriott International, to discuss how the hospitality company is leveraging advertising technology as a tool to better communicate with guests. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2022 with some holiday cheer.
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2023 will bring.
- Ian, Shirley, Claire & Alex

To learn more about this episode check out Lamar’s blog linked here!

In episode 14 of this season's Digital and Dirt podcast, Ian welcomes Jason Dorsey, Generations Researcher and Speaker at The Center for Generational Kinetics, to discuss how knowing and understanding the complex differences between generations can help brands become more effective marketers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

Generational Kinetics: 1:40-6:30
Generational Defining Moments: 6:45-12:00
Millennials (Split of the generation): 12:01-15:45
Gen Z & their impact on advertising: 15:46- 20:00

In episode 13 of this season's Digital and Dirt podcast, Ian welcomes Paul Woolmington, CEO of Canvas Worldwide, to discuss how extensive world travel has influenced his career, the solutions his agency delivers to clients, and how creativity and data can best be expressed through Out of Home advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

00:15 - 3:350 Meet Paul
3:35 - 8:23 Travels & Adventures
8:24 - 16:35 Founding Canvas Worldwide
16:35 - 20:22 Challenging the Comfortable 
20:23 - 37:16 Data, Creativity & Storytelling
37:17 - 41:09 OOH & The OBIE Awards

In episode 12 of this season's Digital and Dirt podcast, Ian welcomes John Laramie, CEO of Project X, to discuss how his company has helped to advance the use of technology in the Out of Home (OOH) industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

00:15 - 2:24 Meet John
2:25 - 5:27 Ping-Pong Pro
5:27 - 8:33 Career Start 
8:33 - 23:21 Beginning ADstruc
23:21 - 36:03 Pivot to Project X
36:03 - 45:09 Brands' Relationship with OOH
45:09 - 50:10 Valuing the Medium

In episode 11 of this season's Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, THEBROSFRESH and founders of Tankproof, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

00:14 - 3:25 Meet THEBROSFRESH
3:25 - 15:29 Louisiana Roots & Giving Back
15:30 -  24:51 Music Journey 
24:51 - 38:59 Growing Tankproof
38:59 - 46:57 Personal Style & Branding

In this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider
02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect
08:00 - Jonathan Gudai  CEO of Adomni and Shoutable
15:32 - Michael Provenzano CEO & Co-Founder at Vistar Media
22:31 - Erika Wykes-Sneyd Global Vice President of Adidas web3 studio
32:54 - Paul Woolmington CEO at Canvas Worldwide
45:30 - Kathleen Hall Chief Brand Officer at Microsoft
52:39 - Saami Bloom Founder, CEO, Exec. Creative Director at INDIVIDUAL

In episode 9 of this season's Digital and Dirt podcast, Ian welcomes Bee Pahnke, Head of Voice at Grey London, to discuss the critical role good copy plays in branding and the importance of authenticity and diversity in driving connections between brands and consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

00:14 - 2:28 Meet Bee
2:29 - 18:25 Impact of Cohesive Branding
18:26 - 36:44 Diversity and Authenticity in Branding
36:45 - 40:45 Advice for the Future

In episode 7 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Jim Price, CEO of Cincy-based Empower, to discuss the uniqueness of his creative media agency, his views on leadership skills, and ideas around building for the future. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Over the Rhine - 4:00-6:49
Empower/ Mary Beth- 6:50-16.10
Building trust & values- 16:11- 22:22
Educating the brands- 22:23-31:27

In episode 6 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Mae Karwowski, CEO and Founder of Obviously, to discuss the creator economy and the true impact of social media on culture and advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

Rushtok/Tiktok Subcultures: 1:00 - 3:52
Her Career/Obviously: 4:45 -14:52
The Creator Economy: 14:53- 20:15
Relationship between Creator & Brand: 20:30- 23:40
Technology/Media: 23:41- 30:56
Brand Journey: 31:00 - 34:40
Converse Tiktok Case Study: 35:15- 37:43

In episode 5 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Brian Rappaport, Founder and CEO of Quan Media Group, to discuss his career journey and the importance of relationships and networking. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

0:13-2:03 Meet Brian
2:04-8:04 Career Path
8:05-10:00 Brian's Family/Upbringing 
10:01-12:44 Gameshow Career
12:50-14:50 Backstage at the Grammys
14:51-27:47 Who is Quan?
27:48-31:39 Networking & Relationships
31:40-34:40 Selling OOH
34:45-39:38 How to Approach Quan

In episode 4 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Chief Revenue Officer at GroundTruth, Rosie O'Meara to discuss work-life balance, being a working mom, and the focus of GroundTruth.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

0:13-1:14 Introducing Rosie
1:15-3:24 Work from Home Transition 
3:25-8:57 Being a Working Mom
8:58-17:06 WFH/Work-Family Balance
17:07-22:16 From Executive Assistant to CRO
22:17-24:55 Who is GroundTruth
24:56-34:00 Meaningful Data/Data Confidence
34:00-39:05 Omnichannel Value

In episode 3 of this season’s Digital and Dirt podcast, Adam Morgan, Executive Creative Director at Adobe, joins Ian Dallimore to discuss his views on strategic creative processes and how brands can overcome fear to push the limits of their creative boundaries.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - Programmatic.lamar.com

1:30- 5:00 Hobbies/Rock Climbing
5:25- 8:15 Creative Mindset
9:40- 15:22 3 Types of Strategies
16:26- 23:52 Creative Leadership
24:24- 27:00 Understanding Data to Better Define Emotion
27:50- 31:13 The Golden Age of Creativity
32:22- 35:49 AI Machine Learning

In episode 2 of this season’s Digital and Dirt podcast, Jill Schnitt, President of Outdoor Media Group joins Ian Dallimore to discuss the skills needed for modern leadership and the importance of welcoming young talent and new ideas.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

4:20-5:40 Intro to OMG
5:41-11:35 Jill’s Professional Timeline
11:36-13:15 Jill’s Personal and Family Background
13:17-22:40 Key to Successful Leadership
24:50-27:15 The Importance of Mentorship
27:17-29:20 Female Representation In and Outside the Workplace
29:43-34:55 How to Handle Adversity as a Modern-Day Leader
34:57-36:30 Paths to Success & Educating Yourself  for Better Leader

In episode 1 of this season’s Digital and Dirt podcast, Jay Johnson, CFO of Lamar, joins Ian Dallimore to discuss his journey to an accomplished career in finance, and the importance of education and diversity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

1:10 - 7:50 Journey to Lamar
7:50 - 10:10 What is a REIT
10:10 - 15:16 CFO Priorities & Pandemic Response
15:16 - 19:40 Acquisitions & Technology   
19:40 - 29:55 Journey to Success Through Education
29:55 - 33:50 The Opportunity of Exposure
33:50 - 36:35 College Experience 
36:35 - 41:12 Diversifying the Advertising Industry

Thank you for listening to the second season of  "Digital & Dirt" – Lamar’s podcast focusing on advertising innovation and thought leadership. As season 2 comes to a close, host Ian Dallimore answers some questions from the listeners and gives a few hints about what's to come next season. See you soon! 

In episode 15 of this season’s Digital and Dirt podcast, Sophie Kelly, SVP of North American Whiskeys Portfolio at Diageo, joins Ian Dallimore to discuss the unique brands she represents and community-driven creative marketing campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

1:12 - 4:14 Sophie's Whiskey Portfolio
4:15 - 7:07 Community Driven Marketing 
7:30 - 12:20 Importance of Understanding Brands
12:21 - 16:50 Celebrating Progress & Equality (Jane Walker)
17:30 - 21:24 Thoughtful & Authentic Advertising 
21:25 -  23:35 Crown Royal OOH Campaign 
23:50 - 29:16 Hyper-Local OOH Campaigns
29:17 - 34:26 Inspiring Creativity & Making a Positive Impact 

In episode 14 of this season’s Digital and Dirt podcast, Stephen Lease, CEO of goodr, joins Ian Dallimore to discuss his career path as an entrepreneur, the culture of goodr, and the company’s unique Out of Home campaign in Carl, GA. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

2:48 - 7:09 Stephens journey
7:43 - 11:42 Soultion of goodr
11:43 - 16:42 Culture & creativity
16:43 - 17:48 Favorite glasses
17:50 - 19:23 Glasses naming process
19:24 - 20:52 Growing the brand
20:53 - 22:53 Collaborations
22:54 - 24:55  Brand activations
24:56 - 27:00 Stephens Job
27:01 - 39:10 Importance of culture
39:11 - 44:30 Lamar x goodr OOH campaign 

In episode 13 of this season’s Digital and Dirt podcast, Jonathan Gudai, CEO of Adomni and Shoutable, joins Ian Dallimore to discuss his career path from e-commerce to Out of Home (OOH), his unique vision for the future of digital OOH, and the launch of his new brand, Shoutable. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Space Jam set: 1:11-3:06
His Journey: 3:07-10:35
History of Adomni: 10:36-17:11
Adomni's Mission: 12:12-19:26
Important Campaigns: 19:37-27:34
Shoutable: 27:35-34:44
The Chainsmokers: 34:45-37:18

In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dr. Sian Proctor, Loreen Babcock, and many more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:37 – 12:14 Dr. Sian Proctor First Black Civilian Astronaut on Inspiration4; First Black Female Pilot of a Spacecraft
12:16 – 20:51  Candice Simons Co-Chair, OOH UNITED | President + CEO, Brooklyn Outdoor
20:53 – 26:53 Marc Fenty Co-Chair, OOH UNITED | SVP, OOH, Horizon Media
26:56 – 30:04 Rishad Tobaccowala Author. Advisor. Former Chief Strategist Publicis Groupe
30:09 – 39:58 Peter Chun SVP Global Head of Parterships & Growth, VaynerMedia
40:01 – 47:08 Chris Olsen President, US, Rapport
47:12 – 56:09 Vincent Letang EVP Global Market Intelligence, MAGNA (IPG Mediabrands)
56:11 – 59:56 Loreen Babcock Senior Vice President and Chief Marketing Officer, Montefiore Medical Center

In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dee C. Marshall, Dylan Mabin, and more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:29 – 6:25 Natrian Maxwell GM Emerging Channels, The Trade Desk
6:29 – 11:00 Dylan Mabin EVP Operations/Acting President, Geopath
11:03 – 25:09 Rick Robinson Chief Creative Officer in Residence, OAAA
25:14 – 32:06 Anthony Torrieri Senior Vice President Associate Director, MRC
32:08 – 35:08 Dee C. Marshall Diverse and Engaged, CEO
35:11 – 40:17 Anna Bager President & CEO, OAAA

In episode 12 of this season’s Digital &Dirt podcast, Ian Dallimore welcomes Jack Myers, the nation's leading media ecologist and Founder of MediaVillage to discuss the future of media and its impact on culture, society and business. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Media Village (Mad Men): 1:20-8:09
Cutting through the clutter: 8:10-9:54
Media Diversity: 9:55-15:10
Evolution of Advertising (Metaverse): 15:11-23:39
Retail Media: 23:40-28:48
The Future of Men: 28:49-32:52

In episode 11 of this season’s Digital & Dirt podcast, Ian Dallimore welcomes Anthony Ranaudo, former professional baseball player and current owner of Cards and Culture and F45 City Square Baton Rouge. Anthony joins Ian to discuss the importance of mental and physical health and how the new NIL rules (Name, Image, and Likeness) will affect college athletes and the future of NFTs. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

His journey: 1:57-9:10
Being mentally present: 9:11-13:44
Entrepreneurship: 13:45-18:22
F-45: 18:23-22:00
Cards & Culture: 22:01-26:04
NIL: 26:05-36:05
NFTs: 36:06-48:14