In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.

In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, community engagement, and individual and corporate responsibility.

Podcast Breakdown
00:46-2:55 Meet Elizabeth Marks and Earth Day
4:44-10:30 Immersed in Agency on a Global Scale
10:40-21:27 Approaching Corporate Responsibility Authentically
21:28-37:00 Climate Becoming a Basic Need
37:20-40:45 Personal Choices Make Big Changes
40:51-47:41 Policy, Initiatives, and Impact

In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection. 

In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale. 

Albert Thompson, Walton Isaacson 
Toni Morris, Vistar Media
Rick Robinson, PJX Media 
Michelle Capasso, Connelly Partners
Jaime Ogus, Jack in the Box 
Jon Whitfield, MediaPost
Jessica Edwards, Albertsons 
Claudia Damas, Altermark 

In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming.

Podcast Breakdown
00:41-05:29 Meet Brandon Landry
05:30-09:48 The Beginnings of Walk-On’s
09:49-13:09 Transferable Skills On and Off the Court
13:10-22:18 Driving Success and Scalability
22:19-37:15 Partnerships, Vision, and an Award-Winning Culture
37:16-38:24 Overcoming the Obstacles of Success
38:25-44:39 Expanding the Brand Portfolio
44:40-53:57 Pulling for the Underdog and Providing Opportunities

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path.

Podcast Breakdown

00:00 - 03:30 Meet Shingy
03:31 - 08:15 The Power of Short Attention Spans
08:16 - 14:00 Curiosity and Niche Exploration
14:01 - 20:00 The Internet's Influence on Brand Engagement
20:01 - 30:00 Nostalgia and Active Engagement
30:01 - 35:30 Concerns about Passive Consumption
35:31 - 40:00 Creating Spaces for Active Engagement
40:01 - 45:00 Brands Embracing Engagement

In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0.

In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.

Podcast Breakdown

00:00 - 01:50 Meet Melanie
01:51 - 06:30 Melanie's Journey
06:31 - 12:20 Overcoming Challenges
12:21 - 19:45 Leadership Insights
19:46 - 25:55 Leveraging Social Media
25:56 - 31:30 Data-Driven Marketing

In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ifegwu

In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing.

Podcast Breakdown

00:00 - 01:50 Introduction
01:51 - 06:30 Journey to Success
06:31 - 12:20 Leadership Development
12:21 - 19:45 Franchise Planning at Paramount
19:46 - 25:55 Product Development Process
25:56 - 31:30 Social Media Impact
31:31 - 32:39 Conclusion

In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake,  EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here -
https://programmatic.lamar.com/posts/denise-shewmake

Podcast Breakdown
 
00:44 - 4:31 Meet Denise Shewmake
5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH
18:51 - 26:04 Leadership Style, Strategy, and Accomplishments
26:05 - 32:39  Shaping the Future for Future Leaders
33:10 - 39:36 Work-Life Balance at Lamar
39:44 - 43:50 Treasuring Every Moment
43:55 - 45:10 Generational Blessings

In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions.

Join Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's reshaping the landscape, providing opportunities for nearly 2 million creators globally, while also delving into the impact of micro-creators and the accessibility of content creation through tech on TikTok. 

In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more about this episode, check out Lamar's blog here - programmatic.lamar.com/posts/tulani-andre

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb

In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising.

In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. 

In this episode, we capture some of the most insightful moments and compelling conversations that unfolded on the main stage featuring: 

• François de Gaspé Beaubien, Chairman & CCO at Zoom Media (0:35-5:32)
• Kira Rich, Global Senior Product Marketing Manager at Google (5:40-12:16)
• Craig Benner, Founder & CEO at Accretive Media (12:25-19:47)
• Stephanie Gutnik, Global Chief Strategy Officer at Billups (19:55-25:09)
• Mikhail Damiani, Co-Founder at Blue Bite (25:15-32:21)
• Scott Fiaschetti, Senior Executive at Geopath (32:30-35:28)
• Alejandro Claboirne, Executive Director at Mediahub (35:35-40:12)

For the final two interviews, Ian passes the mic to a special guest host, John Bresemann, for engaging discussions with:

• James Denman, SVP of Global Strategy at Esprit (40:18-49:31)
• Jillian Zech, Sr. Manager of Digital Brand Media at Brooks Running (49:39-57:42)

In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab-with-adam-ochman

In a bonus episode of this season’s Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. Over the course of a few days, attendees had the opportunity to build meaningful relationships with brands and agencies through a diverse range of engaging activities, such as cruising on Lake Austin and attending the ACL Music Festival.

In episode 9 of this season’s Digital and Dirt Podcast, Ian welcomes Mani Schlisser, Connections Planning Director at Ogilvy NY, to discuss the significance of asking 'why.' They explore its role in Mani's career, its connection to shifting preferences in younger generations, and the importance of out-of-home advertising in the ever-evolving media landscape.

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian

In episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Lina Maggi, VP of Partnerships and Head of Out of Home at BCN Visuals, to discuss 3D anamorphic full motion in OOH and the evolution of creative advertising. To learn more about this episode, check out Lamar's blog linked here -
programmatic.lamar.com/posts/lina-maggi

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/casey-baker

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/deirdre-mcglashan