From Dry Shampoo to Strategy: Keeping Your Marketing Fresh Every Day

Marketing Happy Hour Podcast

Marketing Happy Hour Podcast
From Dry Shampoo to Strategy: Keeping Your Marketing Fresh Every Day
Oct 24, 2025 Season 3 Episode 13
Shelby McFarland

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Strategy beats shortcuts as we map a simple, repeatable system to keep your marketing fresh, measurable, and effective. We set clear goals per channel, define ROI by context, and build a 30‑day review cycle that reallocates budget toward what works.

• hair-wash analogy applied to consistency and planning
• setting specific goals per channel and asset
• defining ROI for booths, leads groups, and ads
• reading analytics and measuring what matters
• social media as SEO fuel with strong CTAs
• 30‑day review cycles and budget reallocation
• prioritizing strategy over last‑minute marketing

If you need help with any kind of social media stuff, I do have a DIY social media webinar on my website, themarketingbroker.com


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