AMPLIFY Your Brand and Business

173 | The Content That Converts Isn’t Always the Content That Gets Likes

Krista Marie Episode 173

📣 Psst… My new course The In-Demand Brand  is launching soon—and podcast listeners get early access + exclusive bonuses. Join the waitlist here: heykristamarie.com/waitlist


If your content is getting engagement on social — but still not turning into inquiries — this episode is going to change the way you think about what actually matters (and what to track).

In today’s episode, I’m breaking down why the most powerful, conversion-driving content isn’t always the one with the highest likes or the most shares — and what to look for instead when measuring if your content is really doing its job.

Topics discussed:

  • Why high-performing posts don’t always translate into dream clients
  • The shift from content that “performs” to content that connects (and converts)
  • How to create content that builds emotional safety, trust, and momentum

This is your permission to stop chasing visibility and engagement — and start creating content that makes someone say, “I don’t need to keep looking. I want to work with her.”

DM me on Instagram @heykristamarie and let me know which part you’re taking into your content this week 💛


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