AMPLIFY Your Brand and Business

177 | You Don’t Need to Sound Like an Expert to Build a Powerful Brand

Krista Marie Episode 177

📣 Psst… My new course The In-Demand Brand is launching soon—and podcast listeners get early access + exclusive bonuses. Join the waitlist here: heykristamarie.com/waitlist

You don’t need to lead with “expert energy” to create a strong brand.

In fact, trying to sound like an expert might be the very thing making your content feel stiff, generic and disconnected.

In today’s episode, we’re talking about what it actually looks like to build a powerful, in-demand brand—without pretending to have it all figured out.

Topics discussed:

  • Why “expert energy” doesn’t build trust (and what does instead)
  • The shift from proving yourself → to connecting with your dream client
  • How to write content that builds authority without being performative
  • What actually makes people say, “She’s the one I want to hire”

This episode is your permission slip to stop trying to sound like a guru—and start showing up like the grounded, capable, trusted guide you already are.

💛 DM me on Instagram @heykristamarie and tell me your biggest takeaway after listening!



Loved the episode? Have a topic or guest host request? Send me a text message!


Ways we can work together:

I'D LOVE TO CONNECT WITH YOU!