AMPLIFY Your Brand and Business

182 | Writing an About Page That Actually Converts

• Krista Marie • Episode 182

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If you’ve ever questioned what to say on your About page — this episode is exactly what you need.

In today’s episode, I’m sharing the story of how I booked a dream client because of the copy on my About page — and how you can turn yours into a powerful trust-building (and client-converting) tool.

Topics discussed:

  • Why your About page shouldn't just be a bio or list of facts
  • How to write About page copy that feels real, relatable, and deeply magnetic — building a bridge to your dream client
  • The power of storytelling (and why it’s way more effective than a list of fun facts)
  • What dream clients are actually looking for when they read your About page

If you want your dream clients to say, "I feel like you get me" before they even inquire — this is the episode you need.

Send me a DM on Instagram @heykristamarie and let me know what you’re updating on your About page after you listen! 💛


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