Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Bicycle Retail Industry Review for May 2025 data, NBDA summit, important proposed legislation
Ryan and Mark discuss results from May, with a quick note on the strong March and April numbers that we didn't get to talk about due to Ryan's many travels when we'd normally record an Around the Workstand episode.
We mention this recent episode with our Key Accounts Advisor, David Martinez, and the Digital Advisor Service he's offering Workstand clients
NBDA Summit recap
- A good number of supplier attendees
- Solid presentations
- Don’t know about the May date, stores are busy, but the meeting is valuable
- Finally get Bentonville, so much going on there
- NBDA Summits are great, try to make a 2026 event
May results
- Online sales in May were +17.5%, with order volume +21.5%.
- Promising sign for the health of the market and online sales at bike shops
- Bike sales did, however, decline in dollars and units, with electric, road, mountain, and BMX showing growth but offset by declines in other categories.
- I’m still speculating that the early peak of bicycle sales in March and April was driven in large part by consumers attempting to beat tariffs, but new product releases and popularity in the growth categories are also contributors.
- Overall platform growth is coming across the board from parts, accessories, and apparel.
- Those are good indicators that people are riding bikes and engaging with cycling.
- On the whole, the results are outperforming my expectations
- That being said, I don't hear a lot of positives about YTD results when I talk with clients
- Online sales are a bright spot, but in many parts of the country, foot traffic and total sales are down
U.S. Bicycle Production and Assembly Act
- Legislation introduced in Congress this week would eliminate tariffs on components used to assemble complete bikes in the U.S.
- Goal is to create hubs as a step toward frame manufacturing
- Chris Cocalis founded Pivot Cycles and Charlie Cooper with PFB at BLC
Celebrating Pride Month and we'll be close for Juneteenth, but will have an on-call team for support. So, response times may be a bit slower than normal, but still reach out if you need help.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...