Summer is closing up, kids are headed back to school, and September can be the gateway to the holiday season if you're prepared. Here are our tips for marketing your store in September. What did we miss? What works for you?

• Back to School
  • Historically, K-12 schools start the day after Labor Day, but in some districts, schools can start as early as mid-July through August.  
    • A great time to sell locks, commuter bikes, kids' bikes, helmets. Also, think about other security measures such as Apple AirTag holders from MucOff or Topeak.
  • Colleges start classes in September…talk to your local campus police departments about new fleets
    • Sales to campus police don’t stop with the bikes; there are police decals, police bags, police-specific lights ...and don’t forget service!  
    • These aren’t typical retail sales; they often require a check to be mailed in from the Accounts Payable department, so plan for that difference in cash flow early
• Labor Day Sale
  • It doesn’t have to start and end on Labor Day; ride it out for a week or two. 
  • Adjust Google Hours if you are closed
• Spring/Summer Apparel
  • What hasn’t moved yet …let’s start marking those jerseys down ...make room for the fall apparel that is just about to hit your dock
  • For non-perishables, such as black gloves, bibs, shorts, etc., you can keep those at full price.  Maybe take inventory on them, so if you store them away, you at least know the inventory is correct.
• Holiday Planning - not too early to think about the holidays
  • Black Friday offers
  • Special buys from your vendors (socks, sun sleeves, hats…stocking stuffers)
    • Talk to your reps, find out what they are heavy on
• We have a great E-Bike Premium Page which has great data for great SEO, AEO and GEO…talk with your account coordinator to get that added to your site
  •  Search Engine, Answer Engine, Generative Engine
  • New E-Bike page coming, here’s an existing E-Bike Page - see all of our Premium Content Packages

https://youtu.be/xAC5EuPYeXo - Debunking ecommerce myths

https://blog.workstand.com/bicycle-chain-case-study - Case Study 

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Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.