Bicycle Retail Industry Review for June 2025 Workstand platform data and April 2025 People for Bikes data

Around the Workstand

Around the Workstand
Bicycle Retail Industry Review for June 2025 Workstand platform data and April 2025 People for Bikes data
Jul 08, 2025 Episode 102
Workstand

Boulder visit

  • Doggy happy hour
  • Coffee
  • Bike ride
  • PFB let me work from their office

Upcoming BRAIN article about scheduling software

  • Service Appointment Scheduling feature (drop off)
  • WorkstandIQ staff scheduling

NBDA State of the Industry webinar reinforces our value

  • The recent National Bicycle Dealers Association hosted a webinar with expert guests, with a lot of time spent talking about what successful retail looks like. 
  • Turns out our company perfectly matches their recommendations. 
  • Speakers were adamant about the need for merchants to have an ecommerce presence.
  • You can find the recording on the NBDA YouTube channel.

June Platform Sales Results

  • High single digit growth in June, but also continues the downward trend from March/April results of over 25% growth.
  • Isolating our “typical dealer”, which removes top performers, June online sales were slightly down. I really want clients to work on getting their website aligned with best practices and engaged with our marketing services like Google Ads. 
  • Platform traffic was down significantly in June, but conversion rate, average order value, and revenue per session were up.
  • Only a handful of analog bicycle categories showed growth; gravel, full suspension MTB, and BMX. 
  • Electric bikes were up in every category
  • Helmets and shoes did very well for the month. Helmets are good signals for overall ridership and shoes signal enthusiast riders needing more performance.

April Total IBD Retail Sales Results

  • PeopleForBikes released total April sales results showing the total IBD sales (in-store and online reported by Circana) was virtually flat with 2024. 
  • The top line sales results were positively impacted by very strong service department sales, +11% for the month. 
  • Top bicycle categories continue to be throttle assist electric bikes for transit, leisure, mountain, and cargo. Class 3 electric road bikes are showing solid growth too. 
  • Gravel and hardtail mountain bikes showed the best growth in the analog category. 
  • BMX bike unit sales were +8% continuing a promising trend largely influenced by younger riders
  • Children’s bike unit sales were up slightly overall

Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.

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Ryan Atkinson, President + Co-Owner
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.

Episode Artwork Bicycle Retail Industry Review for June 2025 Workstand platform data and April 2025 People for Bikes data 27:33 Episode Artwork Bicycle Retail Industry Review for May 2025 data, NBDA summit, important proposed legislation 19:04 Episode Artwork Workstand's Digital Advisor Service - leveraging current technology to grow sales in-store & online 19:42 Episode Artwork Bicycle brands, suppliers, and retailers gathering at key industry events - uncertainty and optimism 20:38 Episode Artwork Running effective promotions for your bike shop - tips and action items for success! 20:56 Episode Artwork Industry trade shows, YTD results, and expectations for the rest of the year 26:21 Episode Artwork Your website is key to marketing your business so here are some tips for ecommerce success 16:02 Episode Artwork What's working for bike shops so far in 2025? Google Ads leads the way. Daily livestream now too! 14:44 Episode Artwork Bike shop growth in 2025 starts by winning Google search - embrace that Engagement = Growth 38:10 Episode Artwork 2024 bicycle industry sales recap and 2025 trends and expectations for the bicycle retail industry 25:19 Episode Artwork What a year 2024 has been at Workstand, in the bike industry, and for the podcast - thank you all! 19:01 Episode Artwork AI dos and don'ts for bicycle retailers to use to enhance business efficiencies 18:32 Episode Artwork Ready or not, holiday marketing time has arrived for 2024 18:41 Episode Artwork September Bicycle Industry Update with Ryan Atkinson 22:44 Episode Artwork Workstand has the point of sale and ecommerce tools to help grow your retail bicycle business 26:36 Episode Artwork Bicycle business August data with Ryan Atkinson: some positives but a tough month for bike shops 28:00 Episode Artwork Consistent outreach to your bike shop's customers works best in the long run - don't over think it! 14:31 Episode Artwork July bicycle retail numbers, electric bike injuries, People for Bikes, and NBDA panels 27:14 Episode Artwork Your website should reflect your bike shop - we can help your bike business standout on the internet 18:02 Episode Artwork June bicycle business data, Trek Bike's D2C shift, and how AI will affect bike shops in the future 27:25 Episode Artwork What data means to your business. Answering the questions your customers are asking in search. 13:27 Episode Artwork Bicycle industry sales data and trends for May, NBDA Retailer Summit, and marketing tips for e-bike buyers 32:41 Episode Artwork Evaluating and understanding your website content for better SEO and increased sales 16:42 Episode Artwork April data and trends with Ryan Atkinson, upgrade to product pages, and NBDA webinar 29:31 Episode Artwork Do you ever wish someone would give you a straightforward answer to your website and marketing questions? We will. 15:35