Workstand has the point of sale and ecommerce tools to help grow your retail bicycle business
Around the Workstand
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Around the Workstand
Workstand has the point of sale and ecommerce tools to help grow your retail bicycle business
Sep 18, 2024 Episode 88
Workstand

Gearing up for our season

  • Fall is when shops start working “on” the business, not “in” the business
  • For 25 years, without fail, our phone rings off the hook in the fall
  • Gonna have a lot to talk about this year
  • Always talking about websites, ecommerce, and Google search
  • Point of sale is the center of a lot of our conversations
  • BRAIN: 35% of shops are considering a change in POS in the next 12 months

We delivered for shops this summer

  • Early adopters used all season
  • Reviews have been great
    • Simple. Modern. Easy to use.
  • Has the exact features most shops use
  • Clients have great ideas that will make it even better
  • Advantage of working with a smaller company like us
  • We listen to our customers

Why we are the best choice

  • Everything you need to streamline your bike shop
  • 25 years of experience helping bike shops modernize
  • Trusted by the entire bike industry
  • Friendly and knowledgeable service by people that know the business of bikes
  • No debate. We have the best data.
  • Feature to feature we are very competitive
  • Easy for everyone in the shop to use

What we have

  • Everything you need to help a customer at the register
  • Work orders to help you run a professional service department
  • Better inventory management that companies like Square or Clover
  • SMS text messaging built in
  • Hands down the best supplier data integrated throughout the software
  • Customer service you can count on

What to do if you want to learn more 

  • Keep it simple
  • Call us or request a demo
  • No pressure. Want you to be informed.
  • If you choose to sign up
    • Get you up and running fast with easy onboarding
    • A member of our team will be with you at every step

Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Episode Artwork Workstand has the point of sale and ecommerce tools to help grow your retail bicycle business 26:36 Episode Artwork Bicycle business August data with Ryan Atkinson: some positives but a tough month for bike shops 28:00 Episode Artwork Consistent outreach to your bike shop's customers works best in the long run - don't over think it! 14:31 Episode Artwork July bicycle retail numbers, electric bike injuries, People for Bikes, and NBDA panels 27:14 Episode Artwork Your website should reflect your bike shop - we can help your bike business standout on the internet 18:02 Episode Artwork June bicycle business data, Trek Bike's D2C shift, and how AI will affect bike shops in the future 27:25 Episode Artwork What data means to your business. Answering the questions your customers are asking in search. 13:27 Episode Artwork Bicycle industry sales data and trends for May, NBDA Retailer Summit, and marketing tips for e-bike buyers 32:41 Episode Artwork Evaluating and understanding your website content for better SEO and increased sales 16:42 Episode Artwork April data and trends with Ryan Atkinson, upgrade to product pages, and NBDA webinar 29:31 Episode Artwork Do you ever wish someone would give you a straightforward answer to your website and marketing questions? We will. 15:35 Episode Artwork First quarter 2024 bicycle industry data, trends, and results with Ryan Atkinson 31:07 Episode Artwork Focusing on adding value to your customer's cycling lives will help win search and grow sales 15:58 Episode Artwork A bicycle industry big picture conversation with Ryan Atkinson about inventory levels, trends, and growing sales 25:58 Episode Artwork Spring Marketing Playbook with Marketing Strategist Julie Walsh from our Marketing Agency Team 29:32 Episode Artwork Workstand presented at an NBDA P2 Group meeting. We talked websites, email marketing, and Google Ads 16:53 Episode Artwork January is a great time to review your website and plan for sales growth in 2024. Here's a plan! 29:06 Episode Artwork How to limit fraud and protect your business while supporting sales and your team. Also, happy 2024! 18:33 Episode Artwork Workstand Client Success Team Manager, Barbara Wiesner joins to talk about the past, the present, and how her team helps Workstand merchants everyday 28:53 Episode Artwork Final run into the holiday shopping season. Get your website ready for last minute shoppers. 15:20 Episode Artwork SEO/Organic Search and SEM/Paid Search tips for your Workstand website - it's not so complicated! 16:53 Episode Artwork How’s the holiday selling season going? This is a good time to assess your success and make changes if needed. 13:47 Episode Artwork Actionable steps to win search and convert holiday shoppers. Take Action Now! 19:07 Episode Artwork Websites are the cornerstone of modern retail marketing. We can help you get it right and grow your sales. 14:31 Episode Artwork More holiday marketing and new content from Trek, Santa Cruz, and Specialized 13:18