Paid Google Ads are perhaps the most effective way to reach new customers and engage existing customers expressing the intent to purchase. We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joins Up Next today to talk about his work and how Google Local Inventory ads can be a game changer for local retailers.

That is what's Up Next!

Google Merchant Center Setup
Google Shopping

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Google Ads is often a key strategy for bicycle retailers with sales growth goals.
We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joins Up Next today to talk about his work and how Google Local Inventory ads can be a game changer for local retailers.

Spring Sales continue to show strong results.

Don't forget about migrating your Discounts to your upgraded Discounts feature. 

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

We talked about the return, of sorts, of rental bike fleets and mentioned our Integrations page. You'll find rental management apps and much more there.

Automated emails can turn existing customers into repeat buyers more often with less effort.

What is in your POS system that isn't on your website? Use the 'Download Mapping Report' function in your POS Sync Settings.

Buy Local Now helps brands funnel their website traffic to local merchants. Buy Local Now is included in all SmartEtailing websites. If you are a merchant who doesn't have a SmartEtailing website, you can set up a free Buy Local Now account. But really, you should have a SmartEtailing website. :) Email info@smartetailing.com if you want to learn more about either path to Buy Local Now.

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Having good payment options for your customers at checkout can increase conversions. Start with WePay and add PayPal and Klarna for maximum versatility.

Catalog health matters and it starts with good POS Sync management. Let Supplier Sync do its thing rather than manually importing catalog items whenever possible.

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

We've got an excellent direct mail program going and it's seeing success. We are working with the Bike Coop and NBDA so if you're interested in using direct mail to grow your sales, reach out to your agency rep (if you're using our Maintenance, Marketing, or Partner level marketing programs) or email Lauren Webb to get started.

Trek, Specialized, Santa Cruz, and Cannondale all have promotional activities going and we've got great content for your website. Look for email communication from the brands and from SmartEtailing to take advantage of the associated marketing assets.

Of course, it's one thing to have great content but to fully exploit it, you should be engaged in driving traffic to that content via email marketing, social posts, and paid advertising. Not sure how to do all of that? We can help. Email Mark Still for more details.

The most common question we get from retailers is about website pricing. Keeping your POS data healthy is the best way to make website pricing easy and accurate.

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Shipping Methods can become complicated. Let us know if you need help configuring yours.

Changes to Discount methods are coming so take a few minutes and get your Discounts migrated. Learn more about using new Discounts.

Spring sales are coming. Learn more about using Supplier Promotions.

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Happy Valentine's Day!

We released an enhancement to Orders and Quotes that allow for internal notes to be added. You can see the updated options for both customer-facing and internal notes in any order and as you create new quotes.

The Discounts function has been updated and we're reaching out to those who have not migrated to the new Discounts tool asking them to do so by March 15th.

Don't forget to check out the helpful tips on the Home Screen when you log into your SmartEtailing site manager.

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

There is a lot going on this week!

Internal links on ecommerce websites can be effective in helping your customers find what they want and in helping search engines see the value you are providing to shoppers. It isn't uncommon for an ecommerce website to have hundreds or even thousands of pages when catalog pages are included. Internal links can make it easier for shoppers to see all that you offer.

We now offer a Dealer Referral! If you are a current SmartEtailing merchant and refer a friend who signs up for a new website with us, we'll credit your account up to $599.

We do quite a few custom projects from full site designs such as these - https://www.theloosewheel.co/ - http://pedalsport.com/ - to smaller projects that answer specific questions in your business. Let us know if you have an idea for your website.

The latest stats suggest that in 2022, 93% of all purchases - not all online purchases, ALL PURCHASES - began online. That is up from 85% in 2021. This seems to be the one pandemic-era surge that has not abated. It's growing! To capture more sales in your store, a great website is key.

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

We've got some great tips for email marketing, using our pre-designed library content, handling returns and refunds, and making changes to your SmartEtailing account options. Happy Tuesday!

If you send out regular or even sporadic email newsletters, it's a good idea to send a test email first to yourself to see exactly how that email will appear to your customers on both desktop and mobile devices.

Handling returns and refunds isn't difficult in your SmartEtailing Order management tools but there are a few moving parts. This Help Center article takes you through it step-by-step.

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

There was an issue with WePay payment processing yesterday. It's been resolved but it brought up a thought about having a backup option available.

As suppliers have more inventory in their warehouses, drop shipping, what we call Supplier Fulfillment becomes an even more valuable feature. If you work with Trek, Specialized, HLC, or QBP in the US or LTP Sports or HLC in Canada, and aren't already using this feature, consider setting it up on your Professional level website. If you aren't using our Pro website, consider that as a way to leverage every possible sale you might capture.

We also talk about Supplier Promo pricing and shop dogs. Let us know what you'd like to know more about for an upcoming Tuesday.

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

We have had a couple of unusual topics come up this last week

• Lightspeed POS connection - when connecting or if access is revoked and needs to be reconnected, remember the user who connects must have the admin role which is different from owner or any other role.
• WePay - we had a couple of requests to un-refund refunds that were issued - there is no way to do that. If you refund an incorrect amount or just mistakenly refunded a sale, there is no way to pull back that refund. You’d just have to work with your customer to submit a new order.

Email marketing remains a highly effective marketing tool - seeing questions about adding email popups to collect email addresses

• Should be using an email marketing service such as Mailchip, Constant Contact for that
• Those services can produce a code snippet for embedding a signup form or popup on your site
• Worth noting that there is still debate about the effectiveness of popups - do they help grow your list or do they actively drive away site visitors? 
  • Consider adding an offer in exchange for email signups 

Apple Announced Apple Business Connect to broaden the tools to ensure your business shows up in Apple Maps,  voice searches, and many apps.

• Until now, it was limited and quite cumbersome 
• The only reason to bother was that Apple has a commanding share of voice searches due to their massive phone market share - this should make it easier for that to display in Apple maps, which hasn’t mattered but there are big updates coming to Maps too.

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Services have been a popular topic early in 2023. If services matter to our 2023 plans, promote them on your website. Further, whatever goals come from your planning for the year, be sure to address website and social content to support them because most people will meet your website before meeting you.

Our January Marketing Blog might be helpful too. Let us know how we can help. Want to talk about marketing budgets or how to plan a marketing calendar? We can help!

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

At the change of every season and certainly more so as a new year begins, there are some housekeeping items that can really help your website communicate more effectively with your customers. Let's talk about those tips!

Here's the January Marketing Blog Suzie mentions during the episode.

Talk to you next Tuesday!

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

It's a little bit quiet here at SmartEtailing this post-holiday week. That could mean our merchants are so busy that they don't have time to ask us questions, but it feels more like a lull and perhaps a welcomed one.

In the last few weeks, we've talked about merchandising and telling your holiday story. Merchandising is always essential but it will shift from a pure holiday story to ensuring your inventory is displayed to move as the new year begins and spring begins to loom large along with invoices. Here is an episode where we talked about Home Page Merchandising if you missed it. 

SEO is always a popular question and today we talk specifically about meta descriptions, why they still matter, and how to write them. Each page needs its own meta description and they should be written for people to read. Keep it brief (like a slightly longer tweet) and focus on what the page is about. 

Many national retailers are already on the post-holiday clearance train. Do what you need to do and what you can do to move through your inventory and take pricing power where you can but be aware, your customers are hearing about deals.

Talk to you next Tuesday!

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

We are really getting close to waving goodbye to 2022 so we're hearing tons of questions about how to finish strong and how to start planning for 2023.

Today we talk about the right content steps to ensure the products, categories, and topics you care about are in place to grow your organic search reach and to be ready for receiving the paid traffic you're planning for next year.

2023 will be here before you know it and if you are just now thinking about what will happen in January, you're a bit behind so reach out and let us help!

Talk to you next Tuesday!

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Your website is often the first part of your business that new customers meet before visiting your store. It makes sense to do your best to align your website with your physical business as best you can. 

Does the website reflect your store's personality? Will site visitors get a feel for who you are as a business if they choose to visit? Are you inviting everyone in and welcoming them?

You're probably doing beautiful things in your community. It isn't bragging to share that, it's letting the community know you value them and appreciate their support just as they appreciate your work. Be sure your website highlights that work, puts a spotlight on your staff, and clearly states the benefits of shopping with you. Those are the emotional details consumers make decisions on. Let them shine!

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

As the holiday season continues to motor by, crunch time gets closer and the benefit of being a local retailer with great gifts in-stock and ready for pickup becomes even more valuable to you and your customers.

Be sure to provide a clear path to those products that you have in stock.

If your business hours are changing, update them on the website, socials, and Google My Business, and don't forget to reset them after the holidays if they can't be scheduled ahead of time.

Reach out if you need help and don't forget that our Help Center is full of tips and instructions.

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Raquel from the SmartEtailing Client Success Team joins 10-Minute Tuesday to talk about what we are hearing from our merchants this week.

Ensure the changes made on your website display as expected by remembering to reset your site cache after making those changes. Remember that we systematically reset all website caches overnight so if you don't want those changes to be public yet, be sure to deactivate the page or set a start date farther off in the future.

Catalog changes take longer so the best practice is to receive new inventory to your Point of Sale as soon as possible so that it can be incorporated into your website catalog in the very next overnight POS Sync processing. Help Center: POS Sync

Using Start and/or End dates on pages and sections of pages to plan out posting new content and making sure you don't end up with Christmas in July is a smart way to leverage the tools within your website site manager to take some of the work off of your shoulders.  Help Center: Page Editor

Talk to you next Tuesday!

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

This week, we talk about important steps to take with your website now that we're deep into the holiday season.

If it's popular in the store, it needs to be represented on your website. What products are people asking about, what is your staff hearing on the floor, and what do you want shoppers to know about when they find your website? Seasonally relevant content helps too so use the great landing pages and homepage graphics we have pre-designed for your use. Help Center: Using Page Editor  Video: Finding and installing Library Pages

Pricing is a critical issue especially when you're having the first sale in a while after the pandemic years. Be sure your Point of Sale pricing is updated and accurate so that the website will have the latest information. Help Center: Custom Prices & POS Sync

Shoppers have embraced the Buy Now, Pay Later model and you have those options available on your SmartEtailing website in the form of Klarna and PayPal financing. If you haven't set those up, it's not too late to engage one or both options. Help Center: Klarna & PayPal  Market Watch Article on Buy Now, Pay Later growth

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Here's a new twist on our Up Next podcast that hopes to provide some quick, actionable tips every week.

This week we introduce this new type of Up Next episode.

The first big note is that our Client Success Team has extended their support hours and will now be available from 7:00am - 6:00pm MST.

We talk about retail trends and mention an article Ryan Atkinson shared with us this week from the National Retail Federation that suggests an optimistic holiday shopping season.

We also touch on holiday marketing on your website and on social media. Make sure you're promoting the categories and services that matter, front and center on your website. Is gravel your thing? Or eBikes? Make sure that is obvious to your website visitors. What is your staff riding? You and your staff are trusted members of your cycling community and are probably asked for your opinions hundreds of times a month. Sharing that on your website with a Staff Picks section or landing page is a great way to leverage that experience and trust for those customers who haven't been to the store yet.

Holiday Premium Content
November Marketing Content Blog
Holiday 2022 Content Blog

Let us know if you have questions we can answer on 10-Minute Tuesdays or in our regular Up Next episodes. You can reach us at mark.s@smartetailing.com or suzie.l@smartetailing.com. 

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Welcome to the Q3 2022 Features and Enhancements Spotlight.

We released some exciting new features and enhancements for SmartEtailing website clients in the third quarter of 2022. Here's a short video with Suzie and Mark outlining notable updates for websites. Join us at the beginning of every quarter to look back on the Features + Enhancements we've released.

Links to resources mentioned:
How To: Klarna Setup
How To: Klarna On-Site Messaging and Placements
Maintenance and Marketing Programs
How To: Quotes
How To: Install library holiday pages and homepage graphics
Premium Holiday Content
Help Center - Origin-based sales tax

Let us know at info@smartetailing.com if you have any questions about the features and enhancements shown. We'd also love to hear how you're using these features in your own business and what you'd like to see from us down the road.

As always, our Client Success Team is ready to help you implement and take advantage of anything in our application including these new features. Reach out to them at support@smartetailing.com or by phone at 303-527-0676 x 1. You can also use chat from smartetailing.com.

Want even more help? Our Marketing Agency Team works with nearly 400 of our clients taking care of everything from basic website maintenance all the way to advanced content and Google Ads management. Email mark.s@smartetailing.com with any questions about those services. 

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Social media is everywhere. What is it good for in your local business? How often should you post to Facebook, Instagram, TikTok? TikTok, really? You've got a lot going on in the store and it takes all you have to run the business so is it worth your time or the time of your staff to add social media to the mix? For most, the answer is yes. Also for most, there is already some activity on social media platforms.

Today, Julie Walsh from our Marketing Agency joins Suzie and Mark to talk about using social in general and she offers some tips and gives us a sense of how much effort to place on social media efforts.

That's what's Up Next!

Got questions for us about this episode? Reach out, we're happy to talk.
Julie Walsh - julie.w@smartetailing.com
Suzie Livingston - suzie.l@smartetailing.com
Mark Still - mark.s@smartetailing.com

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsit

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Welcome to the Q2 2022 Features and Enhancements recap.

Links to resources mentioned:
How To: Home Screen
How To: Discounts
Up Next Podcast on YouTube
Up Next Podcast on your favorite podcast app

We released some exciting new features and enhancements for SmartEtailing website clients in the second quarter of 2022. Here's a short video with Suzie and Mark outlining notable updates for websites. Our plan is to release one of these videos each quarter to ensure our clients are as informed as possible and know about the work we've done on their behalf.

Let us know at info@smartetailing.com if you have any questions about the features and enhancements shown. We'd also love to hear how you're using these features in your own business and what you'd like to see from us down the road.

As always, our Client Success Team is ready to help you implement and take advantage of anything in our application including these new features. Reach out to them at support@smartetailing.com or by phone at 303-527-0676 x 1. You can also use chat from smartetailing.com.

Want even more help? Our Marketing Agency Team works with nearly 400 of our clients taking care of everything from basic website maintenance all the way to advanced content and Google Ads management. Email mark.s@smartetailing.com with any questions about those services. 

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

Homepage merchandising is a popular topic here at SmartEtailing and we spend a lot of time talking about it. Homepages, far and away, receive more visits than any other page on your site so it is important to display the content there that tells the story that consumers need to hear about your business. We (Ryan Atkinson, President + Co-Owner - Suzie Livingston, Marketing + Communications - Mark Still, Business Development) talk through general and seasonal merchandising tips and best practices and how to make the most of the time you have to devote to this important activity.

REI.com remains a prime example of successful homepage merchandising and it's worth noting that you can do pretty much all of the same things REI does to ensure your site is an attractive result for search and a valuable resource for your customers. It's also interesting that in the very short time from when this episode was recorded to this is being typed, REI has already remerchandised their homepage.

That's what's Up Next!

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising 

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising

We released some exciting new features and enhancements for SmartEtailing website clients in the first three months of 2022. Here's a short podcast with Suzie and Mark outlining notable updates for websites. Our plan is to release one of these podcasts each quarter to ensure our clients are as informed as possible and know about the work we've done on their behalf.

Let us know at info@smartetailing.com if you have any questions about the features and enhancements shown. We'd also love to hear how you're using these features in your own business and what you'd like to see from us down the road.

Links to resources mentioned:
https://youtu.be/_0pQjZjTeQE - How To: Quotes
https://blog.smartetailing.com/quotes - blog - Personalized Online Selling (Quotes)
https://youtu.be/lDjcTJu5vXs - How To: Mega Menu Enhancement
https://blog.smartetailing.com/shoppi... - blog - Maintain Easy to Shop Navigation
https://youtu.be/hVoPF3XhMvI - How To: Streamline Communications
https://youtu.be/6zmcC9K7TWk - How To: Supplier Fulfillment (Drop Ship)
https://youtu.be/rqfjr_msHDo - Up Next Podcast: Benefits of Drip Shipping

As always, our Client Success Team is ready to help you implement and take advantage of anything in our application including these new features. Reach out to them at support@smartetail

If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.

If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.

#email marketing #marketing #bikeshopwebsites #merchandising